Claim OwnershipDo This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
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© 2024 Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
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Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach.
Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights.
Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results.
Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
258 Episodes
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In this episode of Do This, Not That, host Jay Schwedelson shares actionable marketing tips for the holiday season, focusing on both B2B and B2C strategies. He discusses the effectiveness of email marketing during this period, the importance of lo-fi content, and various tactics to engage customers and grow your brand.=================================================================Best Moments:(01:16) B2B email marketing effectiveness in late November and December(02:38) The importance of lo...
In this episode of Do This, Not That, host Jay Schwedelson interviews Michael Stelzner, founder of Social Media Examiner and Social Media Marketing World. They discuss effective event marketing strategies, speaker selection, and promotional tactics for conferences and webinars. Michael shares his insights on driving event registration, utilizing customer testimonials, and the importance of networking in the events industry.=================================================================Best ...
In this episode of Do This, Not That, host Jay Schwedelson answers listener questions in the "Ask Us Anything" segment. He addresses a work-related question from Micah in Boston about choosing or optimizing marketing technology platforms, offering practical tips on leveraging ChatGPT for vendor comparisons and maximizing existing platform use. In the ridiculous question segment, Jay shares his candid opinions on traditional Thanksgiving dishes and humorous anecdotes about holiday gatherings.=...
In this episode of Do This, Not That, host Jay Schwedelson provides a quick rundown of the latest happenings in marketing, business, and life. He covers the rapid growth of the new social media platform Bluesky, Wendy's successful marketing collaboration with SpongeBob SquarePants, a unique email subject line analysis technique using ChatGPT, and insights into the social media growth of reality TV stars from Love is Blind.=================================================================Best M...
In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss Instagram strategies for B2B marketing. They share tips on how to effectively use the platform to grow your brand and engage with your audience, covering topics such as algorithm preferences, Reels, hashtags, and the importance of video content.=================================================================Best Moments:(01:44) Jay's inquiry about Instagram for B2B marketing(02:16) Daniel's overview of Ins...
In this episode of Do This, Not That, host Jay Schwedelson emphasizes the importance of taking action and getting started on your goals, rather than waiting for the perfect moment. He shares insights on how successful companies often begin with simple ideas and evolve over time, highlighting that having a detailed plan isn't always necessary to achieve success.=================================================================Best Moments:(00:50) The value of getting started on your goals(01:58...
In this episode of Do This, Not That, host Jay Schwedelson interviews Maha Abouelenein, author of the bestselling book "7 Rules of Self Reliance". They discuss the importance of self-reliance in personal and professional development, how to overcome self-doubt, and the value of building a strong reputation.=================================================================Best Moments:(01:27) Introduction of Maha Abouelenein and her bestselling book(04:57) How to start practicing self-reliance ...
In this episode of Do This, Not That, host Jay Schwedelson discusses upcoming trends in content marketing and answers questions from listeners in an "Ask Us Anything" segment.=================================================================Best Moments:(01:04) Question from Ella about content marketing changes for 2025(02:29) Concept of making content expire to create FOMO(03:56) Statistics on expiring content performance(05:21) Podcast sponsorship by Marigold email platform(06:35) Question f...
In this episode of Do This, Not That, host Jay Schwedelson provides a quick update on current marketing trends, election-related consumer behavior, and interesting industry news. He also shares insights on content performance and upcoming events.=================================================================Best Moments:(01:01) Post-election marketing metrics stabilization(01:47) Humorous election night consumer behavior data(02:27) TikTok's Q5 playbook and post-holiday marketing insights(0...
In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss various AI tricks and hacks using ChatGPT for both professional and personal use. They share their experiences and provide practical tips on leveraging AI tools for marketing, content creation, and everyday life.=================================================================Best Moments:(00:47) Daniel's personal use of ChatGPT as a tennis coach(01:25) Using AI to simplify medical information(02:01) Jay's ...
In this episode of Do This, Not That, host Jay Schwedelson discusses the emerging trend of FONF (Fear of Not being First) in marketing and how it's replacing the traditional FOMO (Fear of Missing Out) approach. He provides actionable tips for both B2B and consumer marketers to leverage this new consumer behavior in their campaigns.=================================================================Best Moments:(00:40) Introduction to the concept of FONF (Fear of Not being First)(02:56) B2B examp...
In this episode of Do This, Not That, host Jay Schwedelson welcomes Damara McKoy, a key member of the digital marketing team at Norwegian Cruise Line. They discuss Norwegian's approach to email marketing, personalization, and the company's recent rebranding efforts.=================================================================Best Moments:(02:21) Damara's career path and journey to Norwegian(04:49) Norwegian's welcome email series and personalization efforts(06:35) Interactive email featur...
In this episode of Do This, Not That, host Jay Schwedelson tackles both work-related and lighthearted questions in the "Ask Us Anything" segment. He shares insights on effective marketing tactics inspired by political campaigns and discusses his personal Thanksgiving preparations.=================================================================Best Moments:(01:05) Work question from Sarah about political marketing tactics(02:45) Discussion of bookend emojis in email preheaders(04:12) Using em...
In this episode of Do This, Not That, host Jay Schwedelson provides a quick update on current marketing trends, election-related SMS marketing, and the impact of Apple's iOS 18 update on email marketing. He also shares some personal thoughts on board games and TV shows.=================================================================Best Moments:(00:58) Election's impact on SMS marketing campaigns(01:56) Statistics on spam text messages in October(02:58) Apple's iOS 18 release and its impact ...
In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss holiday marketing tactics that go beyond Black Friday and Cyber Monday. They share insights for both B2B and B2C marketers, emphasizing the importance of maintaining marketing efforts during the holiday season.=================================================================Best Moments:(02:50) B2B marketing tactics for the holiday season(04:24) B2B companies leveraging end-of-year sales and offers(05:08) U...
In this episode of Do This, Not That, host Jay Schwedelson shares insights from tests conducted during the recent Guru Conference, a large-scale virtual event focused on email marketing. He discusses strategies that succeeded, those that didn't, and how these findings can be applied to enhance overall marketing efforts.=================================================================Best Moments:(01:12) Experiment with "earned on demand" content access(04:39) Testing email reminder frequency ...
In this episode of Do This, Not That, host Jay Schwedelson welcomes Guy Hanson, Vice President of Customer Engagement at Validity, to discuss email deliverability, best practices, and industry insights.=================================================================Best Moments:(01:36) Guy's journey into the email marketing industry(05:27) Difference between email delivery and deliverability(11:37) The rise of "snooze" email delivery options(16:57) Best practices for email send times(22:19) ...
In this episode of Do This, Not That, host Jay Schwedelson tackles a series of work-related and ridiculous questions in a rapid-fire format. He provides insights on email marketing best practices and addresses various everyday life queries.=================================================================Best Moments:(01:41) Best time to send emails(02:35) Relationship between email frequency and unsubscribes(03:33) Importance of email open rates(04:09) Including offers in every email(04:44) L...
In this episode of Do This, Not That, host Jay Schwedelson discusses the latest developments in marketing, technology, and pop culture. He covers recent updates to iOS 18.1, new features in LinkedIn, and shares some entertainment recommendations.=================================================================Best Moments:(00:59) Introduction of iOS 18.1 and its implications for marketers(02:29) Explanation of Apple's new "branded mail" feature(04:41) Discussion on the importance of being ver...
In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson dive into marketing strategies to drive webinar and event registrations. They share insights on how to create excitement, urgency, and a more engaging virtual event experience.=================================================================Best Moments:(02:03) Using social media, especially LinkedIn, to drive event registrations(03:00) Creating FOMO (Fear of Missing Out) for webinars and virtual events(04:30) Leve...
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