Doing It Online : The Doable Online Marketing Podcast

Hey everyone! I’m Kate from Hello Funnels, and in this episode of Doing It Online Business podcast, I’m excited to share my insider tips on turning Black Friday into a launch warmup strategy. After years of navigating the chaos of Black Friday sales (and yes, some epic flops), I’ve discovered how smart course creators like me can set the stage for massive success in January and February. I’ll break down the big mistakes I’ve seen—and made—during Black Friday, then reveal my proven tactic: crafting a bite-sized offer that preps your audience for your biggest launch. Trust me, it’s a total game-changer! Also you can grab my Black Friday promo calendar here and kickstart your strategic planning. Let’s jump in and make this Black Friday a launchpad for your course business success!   00:00 Common Black Friday Mistakes to Avoid 02:08 Why Bundling Random Stuff Doesn't Work 04:37 The Importance of Novelty in Your Offer 05:44 Creating a Strategic Black Friday Offer 07:26 Using Black Friday as a Taste Test 08:39 Crafting the Perfect Bite-Sized Offer 14:45 Ensuring Your Offer is an Easy Yes 18:20 Final Tips for a Successful Black Friday 20:30 Conclusion and Next Steps

Hey there! I’m Kate from Hello Funnels, and in this episode of my Doing It Online Business podcast, I’m excited to share the three systems that keep my sales rolling while I’m away on holidays. After years of stressing over business during family vacations (yes, sneaking laptop checks at the beach!), I’ve finally nailed these strategies to grow my business effortlessly. I’ll break down each system—like my content engine (don't have one? Be sure to grab my 7-Day Payday), profit funnel, and evergreen launch campaigns—and show you how they work together to bring in sales 24/7.  Trust me, it’s a total game-changer! I’ll also toss in a bonus tip on planning holidays strategically and point you to my free masterclass for all the templates to steal these setups. Let’s jump in and set up your business to thrive while you sip cocktails on your next getaway! 00:00 The Reality of Running a Business 01:24 Preparing for a Family Vacation 03:07 System 1: The Content Engine 04:22 Maximizing the Content Engine 07:01 System 2: The Profit Funnel 10:10 System 3: Monthly Evergreen Launch Campaigns 11:18 Running Your Business on Autopilot 13:21 Conclusion and Masterclass

Hey there! I’m Kate from Hello Funnels, and in this episode of Doing Your Online Business podcast, I’m excited to share the scoop on micro-magnets and how they’re revolutionizing list growth in 2025. After years of testing (and yeah, some epic fails), I’ve nailed down a simple 20-minute-a-week strategy that’s exploding my email list and social media following like crazy. I’ll break down the old-school lead magnet mistakes I used to make and reveal my secret weapon: micro-magnets that boost engagement and reactivate my audience. Trust me, it’s a total game-changer! Plus, I’ll give you a peek at my Automate It challenge where you can grab my proven funnel templates to skyrocket your sales. Let’s jump in and supercharge your list and socials with this micro-magnet magic!   00:00 The Problem with Traditional Lead Magnets 01:19 Boosting Social Media Engagement with Lead Magnets 02:18 The ManyChat Funnel Trend 03:27 Real-Life Success with Micro Magnets 04:33 Lead Magnets in 2025: Beyond List Building 06:44 The Shift from Mega Magnets to Micro Magnets 08:40 The Old Way vs. The New Way of Lead Magnets 09:28 The Problems with Big Lead Magnets 12:31 Introducing Micro Magnets 16:07 The 20 by 20 Rule for Micro Magnets 17:42 Leveraging AI for Micro Magnet Creation

Hey there! I’m Kate from Hello Funnels, and in this episode of Doing Your Online Business podcast, I’m excited to share my 2025 playbook for starting an online course business from scratch. After years of building my business (and yes, a few messy restarts), I’ve figured out the exact steps to rebuild from zero and turn it into a profitable venture fast. I’ll break down the three profitable problems I’d focus on and reveal my mini funnel strategy to grow your audience and sales without breaking the bank. Trust me, it’s a total game-changer! I’ll also give you a peek at my Automate It challenge coming in September, where I’ll hand over all the AI prompts and templates to kickstart your 2025 success. Let’s jump in and build your online course empire from the ground up together! 00:00 The Changing Landscape of 2025 01:39 Identifying Profitable Problems 03:14 Forever Human Problems 04:59 Navigating Change and Disruption 06:46 Human Connection and Experiences 12:24 Validating Your Idea 13:48 Building Your Mini Funnel 18:57 Conclusion and Next Steps

Hey there! I’m Kate from Hello Funnels, and in this episode of Doing Your Online Business podcast I'm spilling the beans on how to AI-proof your course business with three smart strategies using AI itself—perfect if you’re a course creator or coach looking to stay ahead without stress. After diving deep into AI tools for years, I’ve crafted a system that boosts my profitability and client experience, and now I’m sharing my top picks like custom AI agents—plus, grab my free AI guide to start transforming your business without a steep learning curve. Let’s jump in and find out how AI enhances can enhance your client experiences and your profit.  01:38 Increasing Profitability with AI 03:59 Enhancing Client Experience with AI 06:40 Real-Life Examples of AI in Action 11:08 Creating a Competitive Edge with AI 11:49 Speed and Efficiency: The New Norm 13:17 Leveraging AI for Rapid Growth 15:01 Conclusion: Start Small, Think Big

Hey there! I’m Kate from Hello Funnels, and in this episode of Doing Your Online Business podcast, I’m dishing out the juicy details on ditching SamCart’s crazy price hikes for better checkout tools in 2025. After years of navigating online course tech (and yeah, plenty of headaches), I’ve uncovered the best alternatives that save me money and keep my business running smooth. I’ll break down why SamCart’s switch to a percentage model hit me with a $900 bill and reveal my top picks like Spiffy and ThriveCart as game-changing checkout solutions. Trust me, it’s a total relief! Plus, I’ll give you a peek at my tech stack guide where you can grab all the resources to switch to affordable checkout tools for your courses. Let’s jump in and find the perfect checkout solution to boost your online course game in 2025! 00:00 SamCart's Shocking Price Hike 01:23 SamCart's Pricing Controversy 03:05 Criteria for Choosing a Checkout Solution 05:50 ThriveCart: Pros and Cons 07:20 Discovering Spiffy 09:01 Pricing and Budget Options 09:59 Warning for SamCart Users 12:01 Final Thoughts on Checkout Solutions  

Hey everyone! I’m Kate from Hello Funnels, and in this episode of Doing Your Online Business podcast, I’m excited to share my top three Facebook ads secrets that transformed my online course business. After years of experimenting (and yes, a fair share of costly mistakes), I’ve uncovered these game-changing strategies that saved me time and money while boosting my sales. I’ll reveal the insider tips, like using ads to grow your audience and tracking the perfect sales timeline, to help you avoid the pitfalls I faced. Trust me, these secrets are a total game-changer for course creators! Plus, I’ll introduce my 7-Day Payday AI template to set up a high-converting funnel fast. Let’s jump in and start making your Facebook ads and funnels work like magic for your online course success! 00:00 Welcome and Overview 01:01 Secret #1: The Real Power of Facebook Ads 02:00 Human Psychology and Ad Engagement 02:47 The Impact of Paid Ads on Social Media Growth 04:30 Secret #2: The Crucial Metric for Ad Success 05:10 Understanding Your Business's Unique Metrics 07:51 The Importance of a Proven Funnel 08:44 Secret #3: Common Mistakes in Ad Campaigns 09:21 Proactive Ad Management Strategies 11:38 Final Tips for Running Profitable Ads

Hey everyone! I’m Kate from Hello Funnels, and in this episode of the Doing It Online podcast, I’m excited to share the inside scoop on my new Sales Squared System to boost your business by $100K. After years of testing and tweaking (and yes, some tough moments), I’ve perfected a double-funnel strategy that solves the toughest challenges course creators face in 2025. I’ll break down the big issues like attention overload and trust recession, then reveal my game-changing solution: a content engine and profit engine combo. Trust me, it’s a total game-changer! I’ll also tease my upcoming free masterclass where you can grab all the tools and strategies to set up your own $100K funnel. Let’s jump in and transform your business with this powerful funnel system! 00:00 Welcome to the Podcast 00:40 The $100K Funnel Overview 01:32 Issue 1: Attention Disorder 04:10 Issue 2: Trust Recession 07:26 Issue 3: Lack of Profit Focus 08:57 The Solution: Sales Squared System 10:42 Choosing the Right Offer Suite 14:00 Setting Up the Content Engine 15:46 The Power of Two Funnels 17:30 Real-World Success Stories

Hey there! I’m Kate from Hello Funnels, and in this episode of Doing Your Online Business podcast, I’m diving into the wild world of dealing with online trolls. After years of facing random comments (and yes, some downright weird foot fetish moments), I’ve figured out how to handle these trolls and keep my ads thriving. I’ll share my practical tips, like blocking and deleting, plus a fun mental trick to turn troll attacks into a personal challenge. Trust me, it’s a total mindset shift! I’ll also reveal how I protect my brand and boost engagement, with strategies you can start using today. Let’s jump in and master the art of troll-proofing your online presence! 00:00 Introduction: Dealing with Online Negativity 01:41 Impact of Trolls on Ads 02:16 Personal Experiences with Trolls 04:46 Practical Steps to Handle Trolls 06:37 Adjusting Content Strategy 09:18 Mental Impact of Online Bullying 11:47 Gamifying Troll Responses 12:40 Personal Strategy: Writing Burns

Hey everyone! I’m Kate from Hello Funnels, and in this episode of Doing Your Online Business podcast, I’m diving into the four big mistakes killing your funnel conversions in 2025. After years of testing (and yes, some epic fails), I’ve uncovered what’s been stalling funnels and how to turn things around with proven strategies. I’ll guide you through these conversion killers—like countdown timers and missing deadlines—and reveal how I fixed them with split testing and smart tweaks. Trust me, it’s a total game-changer! I’ll also share my new 3-day funnel-building event where you’ll get templates and AI tools to skyrocket your sales. 🎟️ Grab the last tickets here!  Let’s jump in and transform your offers into automated-conversion machines together! 00:00 Welcome to Hello Funnels 01:45 Conversion Killer #1: Countdown  02:44 Testing the Countdown Timer Hypothesis 06:21 Conversion Killer #2: Improper Tracking 07:28  Investing in Proper Tracking Tools 08:41 Conversion Killer #3: Delayed Offers 10:46 The Importance of Immediate Offers 12:33 Conversion Killer #4: No Deadlines 14:10 Testing the No Deadline Strategy 15:18 Recap of Conversion Killers 16:15 Join Our Live Funnel Building Event 🎟️ Ready to automate your way to consistent sales? Join the Automate It Challenge and let's build your Content Engine funnel together. I can't wait to see your results!

Hey everyone! I’m Kate from Hello Funnels, and on this episode of the Doing It Online podcast, I’m excited to share my 5X converting content engine funnel built in an afternoon with AI.  It’s been a wild ride solving traffic and trust issues, and this funnel grows my list by thousands while driving low-ticket sales.  Trust me, it’s a game-changer! Join my Automate It Challenge to build your own with templates and tools (👉 Sign up here: https://hellofunnels.co/automate ).  I’ve tested this for six months, and the results keep getting better with minimal effort.  Let’s dive in and turn your content into a profit-pumping machine today! 🎟️ Ready to automate your way to consistent sales? Join the Automate It Challenge and let's build your Content Engine funnel together. I can't wait to see your results! 00:00 Welcome to the Doing It Online Podcast 00:56 Why I Created a New Funnel 05:55 The Funnel Solution 06:42 Testing and Iterating the Funnel 07:38 Introducing the Content Engine Funnel 11:12 Growing Your Email List and Social Media 12:47 Making Sales on Autopilot 14:45 Reinvesting Funnel Sales into Growth 16:51 Solving Key Problems with the Funnel 18:53 Join the Automate It Challenge  

I basically ghosted you for 12 weeks. After 250+ episodes without missing a beat, I vanished. No tropical vacations, no emergencies—just me trying to do two people's jobs while biting off way more than I could chew with some massive projects. In this honest episode, I'm spilling what really happened, why I've never taken a break before, and what I learned about hitting pause when you need to.   What I Cover: 🎯 The real story behind my 12-week disappearing act 🎯 Why I was terrified to take my first break in 250+ episodes 🎯 Smart ways to take content breaks (that I didn't do this time) 🎯 What I should have done differently 🎯 Why sometimes the best thing for your business is hitting pause   What's Next: I'm back, refreshed, and have some seriously cool stuff planned. Keep your eyes peeled for a big announcement about that secret project I've been working on!   Connect with me: 📱 Instagram: @hellofunnels 🎯 Ready to build your funnel? Check out eCourse Empire

The Secret to Profitable Low Ticket Offers (Without Losing Your Sanity) Hey there!  I'm Kate from Hello Funnels,in this episode of Doing Your Online Business podcast I'm here to spill the tea on low ticket offers.   After five years of trial and error (and let's be real, a lot of frustration), I finally cracked the code on making these offers work and scaling them profitably.   I'll walk you through common mistakes we all make and share the game-changing solution: an upside-down funnel.   Trust me, it's a game-changer! Plus, I'll give you a sneak peek into my Daily Sales System plus I share how you can get access to all the templates and tools you'll need to get started.   Let's dive in and make those low ticket offers work like a charm! 00:00 Introduction: The Struggle with Low Ticket Offers 01:05 The Rise of Low Ticket Offers 02:23 My Initial Success and Challenges 05:24 Common Mistakes with Low Ticket Offers 09:59 The Game-Changing Solution: The Upside-Down Funnel 13:47 Implementing the Daily Sales System 14:53 Let's do it together!

This is it. This is the year you are finally going to launch your digital product or online course, into the world. But if you never sold anything before…, how do you sell it? Fear not! Today I’m sharing my simple step-by-step plan for how you can achieve your first five online sales.  Step 1: Begin with a simple, low stakes offer that's so appealing it practically sells itself. The goal here is to create something that clearly solves a problem for your audience without the pressure of a high price tag.   Step 2: Forget fancy sales pages for now; a Google Doc will do just fine. It’s simple, clear, and gets the job done.  Step 3: Don’t be shy to ask for support from your friends, family, and colleagues. You’d be surprised how eager people can be to help someone they know.   Step 4: Be open about your excitement and communicate the value your offer provides!  Step 5: Don’t lose heart if you don’t hit your target sales immediately. Many sales often happen towards the end of a promotional period, so it’s critical to keep putting your offer out there. If you’d like to dive even deeper, with comprehensive templates and detailed plans, I offer a mini course called the "14 Days to Sales Challenge." It's packed with resources to guide you through this process effectively. And remember to reach out with your success stories, I’d love to celebrate with you!   LINKS:   Website |  Instagram | Programs | YouTube

There are only ever two reasons why your courses aren't selling. Number one, you are simply not getting enough eyeballs on your offers in an affordable way. And number two, your offer is not a hell's yes, which means it sells with ease and with profit, no matter really what you're doing with it. If you think your problem might be number two, I’ve got good news! Today I’m breaking down what’s causing this stagnation, and how you can fix it! When I say "hell's yes," I mean an offer that sells with ease and profit. It's the kind of product or service that people don't just purchase at the beginning and end of a promotion but all throughout. Imagine the rush of seeing consistent sales rolling in. That's the dream! To achieve this goal, all you need to do is make sure your offer checks these three boxes:  It Must Feel Great for You It Must Feel Great for Your Clients It Must Make Sense for Your Business It's not enough to just get one or two of these pillars right, you need to find a balance between all three or issues will come up. For instance, if your offer feels great for you and your business but not your clients, sales will suffer.  Get it right, though, and the transformation is incredible. Just look at the client of mine who improved her sales from a few a month to dozens a week! Imagine the difference it could make in your business.  LINKS: Website |  Instagram | Programs | YouTube

Trying to sell anything online when you don’t have an audience is like shouting into the void. The only way to make that work is if you’ve got a massive budget to throw around, and honestly, who does?! But don’t despair! Today I want to share with you an easy, three-step plan to get your first 500 email subscribers, so you can start making waves - all without spending a cent! Your first task today is creating an irresistible lead magnet that stands out. You might also call it an 'opt-in bribe' because, let’s be honest, we’re basically ‘bribing’ people to join our email list, and here’s the key: Make it juicy! Something so valuable people can't help but sign up. Then it’s time to use my 'Beg, Borrow, Pay' framework. Step 1 - Beg: Reach out personally to friends, family, and colleagues who might be interested in what you're doing and ask them to share it. This step can feel uncomfortable but if you ask sincerely and make the process easy, people are often more than willing to help! Step 2 - Borrow: Once you’ve got some traction, it’s time to commit to a routine of sharing your lead magnet three times a day across various platforms - Facebook groups, LinkedIn groups, Reddit threads, anywhere your ideal customer might be hanging out.   Phase 3 - Pay: Re-invest a portion of your initial revenue back into your strategy. Consider running Facebook ads for your freebie, allowing your list to grow more rapidly and begin paying for itself.  So, there you have it, my three-step framework for skyrocketing your subscriber count to 500+ quickly and without breaking the bank. I’d love to hear how it works for you, so please reach out on Instagram @HelloFunnels if you give it a try. Until next time, happy list building! LINKS: Website |  Instagram | Programs | YouTube  

Have you ever felt trapped in Instagram jail? Like the algorithm is out to get you? Or like social media is just a big waste of time?  I’ve been there, and I know how frustrating it can be when no matter what you try, or how hard you work, you can’t get your follower count to grow. Then came last year, when I decided to give it one last try, and I posted something completely different.  Suddenly, my engagement shot up to the heavens, and we kept riding that wave ever since.So let’s talk about the three big changes that made a difference: Changing My Mindset Updating My Offers Building Simple Funnels To keep this momentum going I then revamped the type of content I was posting. I researched and experimented to find three types of post that really resonated with the audience I wanted to attract.  Possibility Posts Behind the Scenes Problem Solving The ultimate trick here was to fill my posts with intrigue that invited people to engage and delve deepr. This means leaving some things out, so they’d need to click a link, or download my content to satisfy their curiosity.  If you’re feeling trapped with a static social media account, I hope this post has given you some guidance and inspiration on how you can transform it into a thriving venture.  LINKS:   Website |  Instagram | Programs | YouTube

You probably wouldn't believe me if I told you that I went from zero to twenty thousand plus email subscribers in my very first year of business without spending a cent on ads.   But it's true, and today I want to share the steps I took to make the impossible a reality so you can apply them in your own business.    Step One:  Believe it or not, my initial email subscribers came from my personal contacts. I told them exactly what I was doing and gave them an easy way to opt out. From there, I asked if they would be willing to share my content with five friends, my list quickly swelled to around 200 subscribers. So don’t underestimate the power of your existing network!   Step Two:  As a journalist, I’d had many brands reach out to me for help expanding their reach, and it worked wonders! So I started writing content for other people so I could tap into their audience. Blogging isn’t as much of a thing these day, but podcasts are a great modern-day equivalent for getting infront of more people who will appreciate your work.    Step Three: My biggest breakthrough came with my first joint venture - when I was approached to participate in a massive online giveaway. We pooled resources to create an enticing prize and everyone promoted it to their respective lists. Harnessing the power of combined audiences, I was able to grow my subscriber list by more than 10,000 in one fell swoop.    With these three steps, and not a single dollar spent on ads, I was able to amass over 20,000 subscribers in my first year. So if you’re beginning your journey, don’t fall for the belief that you have to pay to be successful. You can build your audience from scratch, all it takes is hard work, dedication and collaboration!  Remember to head over to our Instagram, @HelloFunnels, and send me a DM with "20K" for your free guide.  LINKS: Website |  Instagram | Programs | YouTube

Imagine waking up every day, knowing exactly what you need to do to propel your business forward.  It might sound too good to be true, but it’s totally achievable and today I’m breaking down the simple steps you can take to make it happen.  But before you can get started with planning, you need a reliable and consistent way to sell your offers. I spoke about this in a recent episode, but to put it simply: you need to be able to predict your conversion rate with a high degree of accuracy.  For example, if you can confidently say that putting 100 people through your sales process yields 10 sales, you’re already in a good place. Your next step? Simply find ways to increase that number of prospects. There are lots of ways to do that, but the right approach is usually a mix of paid ads, social media, and borrowed audiences.  Once you've identified how you’re going to build your audience, it's time to break your plan down into manageable, scheduled tasks. I set aside 40 minutes each morning for daily tasks,about two hours each Friday for weekly tasks, and two days each month for the bigger planning work.  Once these tasks are outlined, they’re easily manageable and allow you to focus on scaling your business without feeling torn between commitments.  If you found this episode helpful, please share with a friend or give us a thumbs-up or review—every bit helps us reach more entrepreneurs like you. LINKS:   Download our FREE 2025 Marketing Planner: hellofunnels.co/2025 Website |  Instagram | Programs | YouTube

Running a business can sometimes feel like constantly flinging spaghetti at the wall to see what sticks. It’s exhausting and, frankly, not sustainable.    Rather than constant guesswork and trying to play catch up, wouldn't you rather wake up every morning with a plan you trust? Knowing with confidence what your revenue will look like, and having a clear map to reach your goals, can turn your business into a well-oiled machine.   A huge part of this is being able to make reliable sales you can count on. So, let’s dive in and find out how you can make sure your sales are reliable and steady in 2025. We’ll explore:    Redefining Reliability Two Pillars of Reliable Sales Embracing Market Research Optimisation and Continuous Learning Commitment to the Process Expanding Your Reach   These steps towards sales reliability for 2025 might not be wildly glamorous, but they’re a game-changer. With stability, your business breaks free from the relentless cycle of scrambling and stress. Instead, you step into a space where strategic planning and confidence reign supreme.  LINKS: Website |  Instagram | Programs | YouTube