The Museum of Modern Art and Creative Time, the New York-based public art organization, have jointly commissioned Doug Aitken to create the artist's first large-scale public artwork in the United States. The project is also the first to bring art to MoMA's exterior walls. Continuous sequences of film scenes were projected onto seven facades, including those on West Fifty-third and Fifty-fourth streets and those overlooking The Abby Aldrich Rockefeller Sculpture Garden. Inspired by the densely built environment of New York's midtown, the artist created a cinematic art experience that directly integrates with the architectural fabric of the city while simultaneously enhancing and challenging viewers' perceptions of public space. The project, filmed in New York City, was shown daily from 5:00 p.m. until 10:00 p.m., and was intended to be visible from many public vantage points adjacent to the Museum.