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Down the Foxhole with Casey & Erin

Down the Foxhole with Casey & Erin
Author: Casey Crowe Taylor and Erin Kirkpatrick Fabio
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Join us weekly as we document our adventures in entrepreneurship, living our best lives & overcoming meltdowns. Prior content marketing specialists at Bluemercury- Erin & Casey have recently taken the dive from side hustle to full-time business owners and nearly pee their pants laughing at each other and themselves every day. It's hard y'all, but worth it. Let's go down the foxhole.
14 Episodes
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GUYS - this episode is just SO MUCH FUN, we dare you not to laugh more than 3 times. We chat about why doing the actual work really, really pays off over time. Adam lays down some killer SEO tips. We go down some GREAT foxholes like, the downfall of Instagram Pods, the noises Casey would make if she EVER MET GARY VAYNERCHUCK. We learn a lot about Erin in this ep like that she loves Ben Affleck FAEAEAE, shared a birthday with an elephant and her original AIM screenname was Tickles12. THE BEARDED TOG Podcast - CHECK IT OUTSSSSFAVE QUOTE FROM ADAM: "The more you sweat in peace, the less you bleed in war."FAVE THINGS:Adam: Altered Carbon on NetflixBlack Panther MovieCasey:Night PillowMeditation Studio AppErin: Secret Squirrel Wine House plantsBill Nye Elevator VideoSnoogle
This episode is STRAIGHT UP GOLD AND FUN! We chat about so many great things like how there is a piece of the pie for everyone, why staying true to you is SO important in a saturated market and how weaving yourself into your business can seriously pay off - as in actual client bookings. We go down foxholes such as Erin's 5 minute sorority life, Bill Bellichick's sleeveless sweatshirt and the time Erin mistook Danny Devito for Robert Dinero on a red carpet. Casey's things:Night PillowTaylor Swift PlaylistErin's things:White Noise AppLL Bean BootsBling on a StringCommonwealth Joe CoffeeLaura's things:Old Navy $2 BootiesA Color Story and A Design KitThe Hamptons!Z Supply Camo Weekender Shirt
WHAT UP. I'm really excited about this episode but reallyyy nervous because it's my first solo episode and I definitely had to record it more than once and I still say "um" too much BUT HEY, I think this might help some people and since you guys expressed interest so kindly, I wanted to give it you ASAP. SO HERE IT IS in all it's shaky/weird glory. P.S. I'm sorry you have to listen to me gulp like a hippo LOL #1 You've got to stop being fancy. It's all in your head. P.S. ALWAYS COMPARE PRICES! All those dollars add up BIG.#2 WANT vs NEEDThings you need to stay alive/keep other humans you may be in charge of alive: food, water, shelter, simple clothing (unless you a nudist) access to medical. THAT'S ITSo one of the things that's helped me in cutting back on spending money on myself is asking myself, "Will this keep me alive?"#3 Use what you HAVE, sell what you don't want. I recently ran out of my favorite protein powder and went to buy a new container when I remembered we still had the hemp protein powder I had to try last year but hated. It SUCKS but ya gotta stop being fancy.Drink the wine that you have instead of going out and buying it. Yes you may not feel like having white in winter but do you want wine or no?#4 Check your priorities.Some people live to shop. I SUPER GET IT kinda. I'd much rather spend $300 on a flight and hotel accommodations for a 2 day trip to Miami than buy clothes BUT maybe you're the opposite.What are THE most important things you want to spend extra cash on. Write them down, meditate on them, and only purchase things like this once in awhile.#5 Let's get tactical - $780 of savings -CALL YOUR PHONE COMPANY and ask them how you can get your bill down. You will be surprised how helpful people are! Are you due for an upgrade? DO NOT DO IT. We saved $100/month by paying off the rest of our phone payments and taking our date limit down to 15GB and obsessively find WiFi spots everywhere I go.-ASSESS YOUR MONTHLY SUBSCRIPTIONS. We were spending $300 a month on Wine Club Memberships - I cancelled all of them except for Gary Vee Wine Club because it provides the most value.-CANCEL YOUR GYM ($140) and fancy exercise classes. It's all on YouTube and it's all free and you can do it in your living room. You can also run/walk outside for free. Stop yourself from thinking you're above this aka fancy. I love Tone it Up and Yoga with Adrienne. -CUT THE CORD! We are paying $180/month for cable and internet but next month we are cutting the cord and going to just internet for $40/month-STOP GOING OUT TO DINNER. Maybe try cutting it half at first and then slowly cut it back to once a month. If we really want to get out of the house we will go out to breakfast or lunch SO MUCH CHEAPER y'all.-WHAT CAN YOU GET FOR FREE? Always be on the look out for things around you that are offered for FREE. Does your office have a coffee machine? Our apartment lobby has a coffee machine I didn't know about for the first 4 months we lived here! If you are buying $5 coffees M-F, you're spending $100/month on coffee. Buying coffee grounds and making your own coffee everyday is still way cheaper.-PAY YOUR BILLS MID MONTH. Richard gets paid every two weeks and even though most of our bills are due at the end of the month, I pay most of them mid-month so we have a better idea of how much cash we will actually have leftover by the time rent comes around. I also make our biggest credit card payments at this time.-TRANSFER DEBT. Transfer as much as you can to a 0% APR credit card. It's honestly so much easier than you think and we didn't pay any penalty fees. This is the Bank of America card we used. -BUT FOOD ONCE A WEEK. Go grocery shopping once a week and don't go until you eat all the foods you bought. Typically my husband plans for 3 "dinners" and we make them to serve 4 so that we can have leftovers for lunch OR dinner the next night if we're feeling like not cooking, this helps us not order out. We typically spend $120-180 a week. We definitely could save more on food but we like to buy quality meats and produce.BONUS: Sell your stuff on eBay! We've made $400 in the last 6 weeks just from eBay. Things we've sold include: old sunglasses case, old dog hair comb, old jewelry stand, old jewelry, old shoes, clothes, a wine holder and an old camera. I also hoard all of our boxes and also dumpster dive in our apartment building for good boxes so we don't pay for supplies.
REMIXXXXX this week we are switching it UP and doing our first LIVE MENTOR SESH with the seriously amazing and incredible Kara Schab of Right Foot Creative. We chat through the fear of burning out when you love what you do, staying calm when exciting things happen and trusting in the work. Erin and Casey dish on business planning for the year, how to fairly price yourself without undervaluing your work and how to get out of a creative rut and how to get away from the comparison game. Do YOU want to be our next LIVE MENTOR SESSION?! Email us at downthefoxholepodcast@gmail.com or DM us on Instagram.
Casey and Erin sit down with Lauren Miller of Lauren Louise Photography this week to talk about how she started and continues to grow her incredibly successful wedding photography business. Lauren talks about the importance of investing in yourself and being mindful about branding from day one. We also talk about Erin's trip to "Space Camp", Casey's jog in "The Wilderness" and how weather storms are named so buckle up for this one guys, it GETS WEIRD and MAN do we LOVE it. LINKSSS:Kristin Ess Dry Texturizing SprayOribe Dry Texturizing Spray Skinny Taste: Fast & Slow Cookbook
In this episode, Casey + Erin sit down with Dorit Hershtig, Asia Pacific Director of Store Design for Ralph Lauren, and travel extraordinaire. We talk creating and maintaining consistent brand, major travel hacks and finding creative inspiration in random corners of the world.
In this episode, Casey + Erin sit down with Marisa Newman, Founder + CEO of MAVE New York - the luxury shaving brand that is changing how women shave. We talk about taking something women everywhere typically dread - like shaving - and transforming it into a beautiful ritualistic experience you can actually look forward to. Hold on to your hats & tune-in for tips and tricks on how to never get razor burn again & what's next for MAVE.
In this episode, Casey + Erin sit down with Ashli Stockton, Founder + CEO of Leisure of Sunday Forever. We talk about Barbara Walters, ironing dollar bills, swallowing frogs (yes, you read that right) and baby animal accounts. If we haven't convinced you yet to hole up with some coffee (or wine!) and listen to this episode, Ashli drops all kinds of wisdom gold on what it REALLY takes to start your own brand, how a Sunday at 6 o'clock inspired it all and why we can ALL have NICE THINGS.
Casey and Erin talk about why they're credible sources on social media advice, why you need to think about goals before strategy when it comes to social and why one "like" is better zero.
LINKS!!Casey's favorite Instagram planning tool - MosaicoErin loves PlanolyAsana for Project Management Followers - shows you unfollows, growth and tracking metricsLightroom Mobile Snapseed and VSCOCasey's things: Canada Goose jacket, dermaE Purifying Scrub and her own bedErin's things: mood nails, Holdfast Moneymaker Harness and Bose Noise Canceling Headphones.
Rachel joins us in the Foxhole today to chat winter wine and winter skincare! We learn that "oaked" doesn't mean "buttery" when it comes to Chardonnay, how Beaujolais is made and Rachel clarifies what "mouth-feel" actually means.Find out what the difference is between physical and chemical sunscreen and why you really, really should be using a physical/mineral sunscreen! Chardonnay - LiocoWine AccessOur favorite $11 Beaujolais bottle!Wine FollyGary Vee Wine ClubCasey's AM Routine:Indie Lee Brightening CleanserAczone - ask your dermatologist!Caudalie Premiere CruBeautycounter Protect All Over SPF 30Ice Roller!Shesheido SPF 34 Eye CreamRachel's AM RoutineDHC Deep Cleansing OilSkinceuticals B5 GelFarmacy Green Screen SPF 30SPULRGE: La Mer Eye ConcentrateErin's AM Routine:Milky Jelly CleanserAczone - ask your dermatologist!M61 Hydraboost Eye SerumDarphin Hydraskin Gel CreamCaudalie Eye CreamRevive Soleil SPF 50Caudalie Resveratrol Lift Firming Serum (neck & chest)Casey's PM Routine:Indie Lee Brightening CleanserdermaE Daily Purifying ScrubRetinol - prescribed by a dermatologistFresh Creme AncienneFresh Seaberry Moisturizing Face OilOrganic Pharmacy - Herbal TonerFirst Aid Beauty Ultra Repair Cream (for hands)First Aid Beauty Advanced Lip Repair Balm (for lips)Skyn Iceland Eye PatchesRachel's PM Routine:DHC Deep Cleansing Oil (oil based) and Mario Badescu Enzyme Cleansing Gel (water based)Skinceuticals B5 GelSunday Riley Good GenesDrunk Elephant Virgin Marula Luxury OilKat Burki Vitamin C CreamMask: Drunk Elephant TLC Sukari Baby Facial TreatmentErin's PM Routine:Peter Thomas Roth Acne CleanserClairsonic!Darphin 8-Nectar OilSkinceuticals Retexturing ActivatorDarphin Hydraskin Gel CreamM-61 Eye SerumCaudalie Eye CreamCaudalie Resveratrol Lift Firming Serum (neck & chest)Mask: Darphin Stimulskin Serum Mask**Correction to the active ingredients for physical sunscreen, it's Titanium Dioxide and Zinc Oxide that you want to look for physical/mineral sunscreen!
In this short bonus episode, Casey and Erin talk about their biggest lesson learned in 2017 and getting their brains ready for the new year. Here's a link to Casey's Goal Setting Process!
Casey and Erin discuss morning routines, menstrual cycles, strength finder results and find out who is extroverted and who is introverted, and TV preferences. Oh and find out who auditioned for The Bachelor. PLUS, batch working vs. multi-tasking is the challenge of the week! Tell us about your experience and send us a DM on Instagram!
Casey and Erin go down the foxhole of how they got to where they are now. They discover they both wanted to be famous when they were younger, selling girl scout cookies for a profit, being a DJ dance and working at Hallmark, the challenges of corporate career paths and current challenges as a new entrepreneur.
Down the Foxhole hosts, Casey and Erin talk about how they met, what they don't have in common, spirit animals and more.












