Join Dr James Fedich as he interviews Judson Ward, of Ward Photonics. Dr Fedich and Judson talk about the Obesity epidemic in the USA, how it's worsened during COVID 19. They also discuss how this is a great opportunity to capitalize on the "quarantine 15" and add some beneficial cash services to your clinic today!
The date of this recording is March 17th, 2020, and the entire planet is watching nervously as everyday life has been changed by the CORVID-19 pandemic. How is this affecting your chiropractic business? In this episode, Dr J discusses how it has affected his practice and some common sense measures he has taken to reduce fear and keep his patients walking through the door.
Scheduling is one of those complex topics that defies any kind of simple explanation. Every practice is different and there are many variables that can affect how you set up scheduling for your office. In this episode, I discuss some of the considerations I work through for my own practice and also when I coach other docs on how to set up scheduling in their office.
Most of you have heard about the 80-20 rule. It's called the Pareto principle. The Pareto principle states that, for many events, roughly 80% of the effects come from 20% of the causes. In this episode, Dr J discusses the 40-70 rule. He talks about how successful people don't try to perfect programs or products before they launch. Most successful people get to the 40%-70% before they launch and then improve as they go. Dr J provides real-world examples of this principle in play.
Happy New Year, Doc! Have you developed your marketing plan for 2020 yet? If not, you are already behind! In this episode, I talk about the critical importance of getting 20 new patients every month. Whether you are an established clinic with lots of regular patients or a new doc just hitting the streets, the info I present in this episode is critical if you want a successful practice in 2020. If you need help, consider my new course that's designed to kick start your NPs this year. https://www.add20np.com/course
Dentists have been giving gifts to patients for years to ensure there is a positive connection between them and their patients. But is this a good idea in chiropractor offices? Dr J shares his thoughts.
What do Chiropractic and Sesame Street have in common? In this episode, Dr J explains how chiropractors can still learn from Sesame Street.
One of your best sources of new business is always referrals from existing patients. So why not reward them with a day of celebration and fun? In this podcast, I explain how to conduct a Successful Patient Appreciation Day and get more new patients out of it.
After nearly a 6-month hiatus, Dr J is back with an explanation of his absence and more practical advise for chiropractors and business owners.
In this episode, Dr J catches up with longtime friend, Richelle Shaw. Richelle is the founder of MDE Nation, president of the National Association For Moms In Business, and creator of “The Million Dollar Equation”. She is also the author of critically acclaimed book, “How to Build A Million Dollar Business in Las Vegas Without the Casinos” and the best selling book, “The Million Dollar Equation“. This one you don't want to miss.
In this episode, I had the pleasure of emailing Gavin Baker. Gavin is the Principal at Baker Labs. Baker labs is a digital marketing company that specializes in healthcare marketing. They have specific tips, advice, and strategies on how to use digital marketing to grow your practice! Gavin gives some great real world tips as we chat about marketing your practice in 2019 and beyond.
I was recently re-reading one of the greatest mentors I have ever had. Jim Rohn is one of my top mentors even though I never met the guy! Anyway, he says you become the average of the top 5 people you spend the most time with. In fact, he says if you average the income of your top 5 people, that will be very close to your income. That is why mentors and masterminds are so so important. If you hang around 5 people who average $50,000 a year income, you will make $50k a year. If you take one off and add someone who makes $500,000/year, that average goes way up. In this episode, I talk about my thoughts on this.
How do all the top personalities market their business? Inbound marketing. Inbound marketing is a marketing methodology that is designed to draw visitors and potential customers in, rather than outwardly pushing a brand, product or service onto prospects in the hope of generating leads or customers. In this episode, Dr J interviews Matt Bertram, and inbound marketing expert, who talks about how to use inbound marketing to get more customers and patients.
In this episode, Dr J shares a sad story about an energetic young chiropractor who took over a successful business, listened to the wrong advice, and subsequently lost the business due to bad decisions from the advice. It's an eye-opener as it shows that you have to be very careful and use critical thinking skills when getting advice.
In this power-packed episode, Dr J interviews Scott Royal Smith, CEO Royal Legal Solutions. Scott Royal Smith is a real estate investor and asset protection attorney in Austin, TX. He graduated from Albany Law School and began his career in high-stakes corporate litigation. Scott learned the key secret he now uses to defeat lawsuits: that they are a business. Through his defense work, he targets defeating lawsuits before they are even filed by making sure the business part of a lawsuit no longer makes financial sense for a plaintiff to proceed. He works with clients all over the United States and Canada who want to grow their businesses and protect their hard-earned assets.
I just got back from Turks and Caicos, beautiful place and beautiful weather. My experience was good, but I had two interesting things kinda happen on the way out of the island. It got me thinking on how we do so much to impress customers on the way in, but what about on the way out? Or after 4 months of treatment? I also talked about how great customer service was able to salvage a bad experience and how it may do the same for you!
In this episode, Dr J interviews Shannon Grainger, a professional speaker with Big Impact, Inc, a professional business mentorship company, emphasizing the power of public speaking and communication. Through educational courses, transformational live events, private mastermind experiences and one on one consulting, Shannon helps speakers, experts, and politicians maximize their stage presence and monetize their message. She strives to “rock the world” and usher in a new era of social, economic and political leadership by awakening the power of voice in experts all over the planet.
In this week's episode, I talked about "What is a client's worth?" We are in the middle of our Ultimate New Patient Marketing Machine, 6-week class teaching docs to add 20-40 more new patients a month to their practice. In our first module, we talked about what a new patient is worth. So, we did the math together, total collections per month, divided by new patients. Do your own math now. If you're below 1000, you have a big problem. The average is 1200-1500 in a typical chiropractic office. Why are we talking about this in a NP course? Well, if you're only collecting $700 a patient, we can't spend $500 marketing them in. Find out more here.
This episode of the podcast, I have Dr Donna Perillo, DC. Dr Perillo has been a practicing chiropractor in NJ for over 20 years. She also has extensive experience in other areas. She is an author, researcher, and has her own technique method. She shares her secrets of developing a top notch multi-disciplinary practice a lot of practice lessons and much more! Check it out here.