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Unlock the secrets to marketing your medical practice with ease, efficiency, and expertise, no matter your current skill level. Join Jennifer and Corey, the leadership team from Insight Marketing Group and hosts of The Dr Marketing Show, as they share insights and strategies on boosting patient satisfaction, managing online reputation, leveraging video marketing, collecting impactful patient testimonials, optimizing your website, mastering SEO, designing effective print materials, and more.
Tune in to discover what truly works from those on the front lines of medical marketing. Subscribe now to stay ahead in the ever-evolving world of healthcare marketing.
371 Episodes
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Welcome to “WebSights,” the DrMarketingTips Show’s special dive into the intricate world of medical practice websites! As your practice’s digital gateway, your website plays a pivotal role in fostering patient relations, ensuring trust, and driving effective conversions. After guiding practices through 300+ episodes, Jennifer and Corey zero in on website mastery in this curated season, arming you with actionable insights – from ADA compliance nuances to SEO strategies and content creat...
If you’re still handing out rack cards and donuts when building referral relationships, it might be time to level up your strategy. In this episode of the DrMarketingTips Show, Jennifer and Corey dive into how specialty practices are using online education portals to build stronger relationships with referring providers. These referral hubs give referring partners direct access and value, making your practice a trusted resource instead of just another sales pitch. Tune in to Discover: How edu...
In this episode of the DrMarketingTips Show, we’re featuring Jennifer’s recent talk from the MGMA Operations Conference in Las Vegas, NV. Discover how healthcare practices can leverage AI and automation to meet patient expectations without overburdening staff or exceeding budgets. During the episode, Jennifer explains how practices can leverage AI-powered tools, such as online scheduling, chatbots, smart workflows, and automated review generation, to streamline operations, drive patient...
If you’re still using cable TV in your waiting room, you could be missing a major marketing opportunity (and wasting a ton of money at the same time). In this episode of the Dr. Marketing Tips Show, Jennifer and Corey break down a real-world case study that shows how one large orthopedic group slashed costs in half and gained full control over their in-office messaging. They discuss how this simple switch from generic cable programming to a streamlined lobby loop led to $5,000 in annual savin...
Is your reputation management contract really delivering what your practice needs or just draining your budget? In this episode of the DrMarketingTips Show, Jennifer and Corey pop the hood on how directory listings and reputation management have shifted in the past year, and why many practices are now overpaying for features they barely use. They explore real-world data showing how star ratings and directory listings directly impact web traffic, phone calls, and patient acquisition.&nbs...
In this episode of the DrMarketingTips Show, Jennifer and Corey dig into a new wave of search disruption known as GEO (Generative Engine Optimization) and what it means for your medical practice. With platforms like ChatGPT, Claude, Grok, Perplexity, and Gemini reshaping how patients find care, traditional SEO is no longer enough. Instead, practices need to start optimizing content for AI-generated search results, especially if they want to stay competitive in this rapidly evolving landscape....
In this episode of the DrMarketingTips Show, Jennifer and Corey share a real-world cautionary tale about a malware attack on a client’s medical practice website, where Google search results started redirecting patients to a sketchy pharmaceutical site. Listen in as they walk through what happened, how they uncovered the problem, what steps were taken to fix it, and how you can prevent it from happening to your practice. This episode is a must-listen for practice administrators, marketing mana...
In this episode of the DrMarketingTips Show, hosts Jennifer and Corey break down a powerful but underused marketing strategy for medical practices: lead magnets. Whether you’re trying to attract new patients, boost conversion rates, or grow your email list, the right downloadable or interactive tool can make all the difference. But what actually works in 2025—and what’s just taking up space on your site? Jennifer and Corey share their go-to lead magnet strategies, including examples like inte...
In this episode of the DrMarketingTips Show, Jennifer and Corey take a fresh look at a space that every patient passes through—but few practices optimize: the waiting room. From cluttered counters to outdated signage, your waiting room and patient-facing spaces may be sabotaging your brand without you even realizing it. But with the right strategy, these spaces can actually become silent marketers, supporting your messaging, reinforcing your values, and even improving patient experience. They...
In this episode of the DrMarketingTips Show, Jennifer and Corey explore how different generations—from Gen Z to the Silent Generation—engage with healthcare technology, communication, and care models. Using fresh insights from the 2024 Rock Health Consumer Adoption Survey, they break down what these preferences mean for your marketing strategy, patient communication, and operational workflows. Whether you're optimizing your scheduling experience, deciding where to spend your ad dollars,...
In this episode of the DrMarketingTips Show, Jennifer and Corey shine a light on one of the most overlooked drivers of local SEO and new patient acquisition: directory listings. You may think you've got reviews covered or your Google profile is “claimed,” but the truth is, most practices are missing huge opportunities to improve local rankings and drive real ROI. With firsthand case studies and step-by-step strategies, this episode breaks down how accurate and optimized listings across ...
In this episode of the DrMarketingTips Show, Jennifer and Corey unpack the rise of Agentic AI and explain how it’s already transforming patient communication, scheduling, and marketing operations for healthcare practices and independent pharmacies. From basic chatbots to fully autonomous digital agents that can book appointments, answer insurance questions, and complete intake forms without staff involvement. The AI evolution isn’t just coming—it’s already here. Whether you’re a markete...
In this episode of the DrMarketingTips Show, Jennifer and Corey explore the ripple effects of Medicare’s drug price negotiation program and the broader implications of government policy shifts on independent pharmacies and private medical practices. Whether you’re a pharmacy owner, practice administrator, or healthcare marketer, this episode breaks down what these top-down policy changes mean for your business—and how to stay ahead by focusing on storytelling, differentiation, and patient-fir...
In this episode of the DrMarketingTips Show, Jennifer and Corey dive into how digital HIPAA-compliant forms can transform patient intake, reduce administrative workload, and improve the overall patient experience. From outdated paper-based processes to AI-powered automation and secure online scheduling, they discuss the biggest inefficiencies in patient intake—and how modern practices are fixing them. If your front desk is drowning in paperwork, or your patients are frustrated with repe...
In this episode of the DrMarketingTips Show, Jennifer and Corey explore how AI and automation are revolutionizing physician referral strategies. Today, practices can leverage AI-driven tools to identify, engage, and nurture referring providers with less manual effort—saving time while increasing patient referrals. Find out how it’s done and what you need to know in this information-packed episode. Tune in to Discover: The Traditional Approach to Physician Referrals (And Its Limita...
Technology is transforming healthcare marketing faster than ever, and medical practices that don’t adapt risk getting left behind. In this episode of the DrMarketingTips Show, co-hosts Jennifer and Corey break down the digital disruptions reshaping patient expectations, marketing strategies, and the very future of healthcare search. From AI-powered search engines and online scheduling tools to the increasing role of reviews and patient experience, they discuss what’s changing, what’s coming n...
In this episode of the DrMarketingTips Podcast, hosts Jennifer Thompson and Jennifer Taggart explore the evolving online consumer trends in healthcare decision-making—with a specific focus on women. As the primary healthcare decision-makers for their households, women are driving significant shifts in how healthcare practices need to approach marketing online. This episode unpacks the data, insights, and strategies you can implement to meet patients where they are and build trust ...
In this forward-looking episode of the DrMarketingTips Show, hosts Jennifer and Corey explore how the rapid rise of artificial intelligence (AI) is reshaping search behavior and healthcare marketing strategies. Learn what changes are coming, how they will impact your practice, and what you can do to stay ahead. The seismic shift in how patients search for and choose healthcare providers is here. From AI-powered search engines to evolving patient expectations, this episode breaks down what you...
In this episode of the DrMarketingTips Show, co-hosts Jennifer and Corey dive into big changes to Meta’s advertising policies in January 2025. These updates will impact healthcare practices using Facebook, Instagram, and other Meta platforms to advertise, especially when targeting specific audiences or promoting health-related services and products. Tune in to Discover: What’s Changing:Meta’s new restrictions on health-related data in response to FTC scrutiny.Why targeting specific demographi...
Today's patients are savvy. And a lot of them want to know how they can remain healthy and active as they age. They're researching their symptoms, comparing providers, and making informed decisions about their healthcare. To stand out, medical practices need to position themselves as trusted experts. And what better way to do that than by addressing one of the biggest concerns of the modern age: aging well. This episode of the DrMarketingTips Show features Jennifer Thompson and Jennifer...
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