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Driving Performance Season 2
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Driving Performance Season 2

Author: Adgile Media Group

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Welcome to Driving Performance by Adgile Media Group, sponsored by ShipBob. Broadcasting live from the back of a box truck on the floor at Natural Products Expo East, we chat with founders and operators of your favorite CPG and consumer brands, sharing their inspiring stories and practical marketing advice. Join us for an exclusive behind-the-scenes look at what it takes to build a successful business and deliver real performance for your brand.
25 Episodes
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Our final episode of season 2 of Driving Performance features Ben Berman, the visionary founder and CEO of Tomorrow Farms. 🌱 Ben is dedicated to revolutionizing the food and beverage industry by creating irresistible brands that prioritize people, animals, and the planet. Loved hearing his brand's origin story and what truly drives the Tomorrow Farms team towards success.
Introducing Luke Schneider, founder of @firedeptcoffee! 🚨☕ As a retired firefighter, paramedic, and US Navy veteran, Luke was inspired by the vital role that coffee plays in helping firefighters stay alert through long shifts. FDC not only provides a growing selection of high-quality coffee but also supports injured first responders. Thank you for doing what you do, Luke!
Loved having @paulvoge, co-founder & CEO of Aura Bora, on the pod! 🌿 Their sparkling water made from herbs, fruits, and flowers is known for fun flavors like Cactus Rose, Lavender Cucumber, and Olive Oil Martini. You'll find it at 7000+ retailers, Amazon, and DTC. 🚀 #AuraBora #SparklingRevolution
Introducing Aisha Chottani, CEO and founder of Moment! Moment is loaded with adaptogens and mushroom powders, geared toward reducing stress and clearing brain fog, while leaving the bad stuff out of the equation (no caffeine, added sugar, or artificial flavors). Tune in to hear how Aisha absolutely just gets it right.
Transforming snack time with canister snacks that taste AND feel good. Embrace good taste, good ingredients, and good vibes! Join us for a flavorful journey!
Loved chatting with @natashafedorowczak, who's steering the ship for @belliwellisnacks on the West Coast! 🚗 These gut-friendly, plant-based snack bars cater to IBS warriors 💪 they're gluten-free, dairy-free, low sugar, and certified low-FODMAP. We love BelliWelli!! 🙌 #BelliWelli #GutHealth #IBSAwareness
Welcome to the pod, @kendallmary! Kendall, AKA @theflexiblefoodie, is a CPG and DTC social media + influencer marketing consultant with 7 years of experience in the space. She helps brands build communities, content that converts, and teaches them how to create true friendships with their ideal customers. Always a blast chatting with Kendall.
It was so great to have our friend Brian Folmer on the show! Founder of First Look and Distro Box (think Shark Tank in a box), an investor to numerous brands, and advisor to VC funds and accelerators, he's the ultimate entrepreneurial guru. Brands like New School Source, Cadence, BelliWelli, and Mosh owe their success to First Look.
We loved talking with @rosalisays, founder of Wild Wonder! They're making wellness accessible by starting with a better drink for gut health and crafting delicious sparkling beverages with kombucha benefits without the vinegary taste or refined sugar. 
Adgile Media Group is thrilled to introduce Tom First, the mastermind and CEO behind Culture Pop! Also as a founding partner at TF Ventures, Tom's beverage expertise is unparalleled. Tom was an investor in Health-Ade Kombucha, essential water, and he's also the founder of the iconic Nantucket Nectars!
Introducing Michelle Cordeiro Grant, CEO & co-founder of Gorgie! She's on a mission to make wellness fun, starting with an awesome, good-for-you energy drink. Previously, she founded Lively, a lifestyle brand acquired for over $100 million. Join us for a chat with this powerhouse!
Introducing Eli Weiss, previously Sr. Director of CX and Retention at Jones Road, currently VP of Retention Advocacy at Yotpo! As a leader in the CX space, he has a podcast called Down to Chat, a newsletter called All Things CX and Retention, and a guidebook called CX Unlocked with Gorgias. Loved chatting with this CX guru - tune in!
On the final episode of Driving Performance, you'll meet the cofounders behind this entire thing! Max Flannery and Tom Shea recall the founding story of Adgile and how they're modernizing a traditional media format like out of home! 
Ep 11: Good Peeps x Chomps

Ep 11: Good Peeps x Chomps

2023-08-2801:22:40

On this episode of Driving Performance, we're sitting down with 2 marketing pros to discuss the ins and outs of CPG marketing for retail & online. Shray Joshi is the founder and CEO of Good Peeps, an agency that helps scale & build the brands in your fridge and pantry including Chomps!Stacey Hartnett is the VP of ecommerce and marketing at Chomps, a better-for-you meat snack sold at major retailers like Whole Foods and Trader Joe's and online at Amazon, Thrive Market,  and Chomps.com. 
Ep 10: Huron x Maude

Ep 10: Huron x Maude

2023-08-2201:06:48

Crushing taboos, killing it on Amazon, and creating products that form rituals. These are just some of the topics that we discuss with Matt Mullenax of Huron, a cutting-edge men's grooming and body care company, and Éva Goicochea of  Maude, a revolutionary brand redefining sexual wellness.Join us on this episode of Driving Performance where we explore how Matt and Éva are redefining the wellness category and self-care rituals with products that empower people. 
Ep 9: Doris Dev x Canopy

Ep 9: Doris Dev x Canopy

2023-08-1401:29:58

Buckle up for episode 9 of Driving Performance. We're joined by Mike De Santis, Director of Biz Ops at Doris Dev and the marketing & ops guy at Canopy, and Justin Seidenfeld, the co-founder & CEO of Canopy and Doris Dev.  Doris Dev is a product development studio that's developed products for some of the most trendy brands like MSCHF, Magic Spoon, Soft Services, and more.   Justin and Mike join us to discuss the art of building consumer products and how they've made Doris Dev and Canopy a household name. 
Episode 8: Graza x Rind

Episode 8: Graza x Rind

2023-08-0701:26:42

Cruise down the streets of Manhattan with two CPG founders who dish it all. One's a staple in Kim Kardashian's pantry and the other one has made headlines in WSJ for the classiest apology of all time! We're joined by Allen Dushi and Matt Weiss on the pod to talk retail, marketing, and making a product that even the pickiest eaters love!Allen Dushi is the cofounder of Graza, an olive oil company that's been recognized for its INCREDIBLE marketing and becoming popular with modern-day food royalty like Molly Baz.  Matt Weiss is the founder of RIND, a tasty and healthy dehydrated fruit snack. RIND has gained popularity not just for being a mindful snack (Kim Kardashian likes their Coco Melon) but also for being an easy way to up your cocktail aesthetic!
Jake Karls from Mid Day Squares and Mackenzie Connolly from Endeavor discuss how leveraging the power of celebrity and entertainment can make or break a brand. 
Welcome to Driving Performance by Adgile Media Group, sponsored by ShipBob. In this episode, we're joined by Anouck Gotlib & Noah Wunsch.Anouck Gotlib, CEO of Belgian Boys. Belgian Boys is on a mission to create whole-ingredient foods with a European twist so families can prep less, smile more, and indulge better. Belgian Boys is in the business of fun, offering their delicious products in 7000 stores and online. Anouck leads a passionate team dedicated to growing more than just a revenue-driven business, creating joy for customers and spreading sweetness in people's lives.Noah Wunsch is the founder of RUBY. Ruby is a brand of organic, zero-sugar fair-trade hibiscus water. The line of drinks is a refreshing option that sits between the description of functional water and plant water. It is the first Hibiscus-only Hibiscus water and delivers great health and taste components.Tune in now to hear their insights on building, marketing, and creating successful brands.To learn more about Adgile or schedule a call please visit adgile.co or email tshea@adgile.co for more info!To learn more about our sponsor, ShipBob, please visit shipbob.com
Episode 5: Omsom & Pattern

Episode 5: Omsom & Pattern

2023-07-1701:29:13

Welcome to Driving Performance by Adgile Media Group, sponsored by ShipBob. In this episode, we're joined by Kim Pham & Emmett Shine.Kim Pham is the co-founder of Omsom proud, loud Asian food brand reclaiming + celebrating the multitudes of Asian flavors + stories so often diluted in the mainstream. Omsom partners with iconic Asian chefs + sources the best ingredients to craft delicious rip-and-pour sauce packets that combine specialty seasonings, aromatics, citruses, and oils needed to cook restaurant-quality Asian dishesEmmett Shine is the co-founder & executive creative director of Pattern Brands. Pattern Brands, brought to you by the team that was formerly Gin Lane, acquires and grows a high-quality portfolio of home-life brands that start online and expand multi-channel. Pattern Brands has gone on to raise $100MM in venture funding, and the team owns and operates 7 brands and are actively expanding our portfolio across the home goods space.Tune in now to hear their insights on building, marketing, and creating successful brands.To learn more about Adgile or schedule a call please visit adgile.co or email tshea@adgile.co for more info!To learn more about our sponsor, ShipBob, please visit shipbob.com
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