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Description
Social Media Influencers Tristan Ahumada & Jeff Pfitzer host The Social Genius Podcast brought to you by Drunk On Social, weekly with the goal of delivering the latest News, Trends, & Strategies impacting all social media platforms. We share our insights into how listeners can take their business to new levels through social media. Our focus is to keep our audience perpetually ahead on all things social media. Whether it’s an update to platforms, new tools within the platforms, or even the introduction of a brand new platform, we want to be your source to stay ahead. We will also highlight what is working for others and help you find your rhythm to elevate your brand and grow your business.
185 Episodes
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Instagram just made silent waves, and if you’re not paying attention, you’re already behind.
In this no-fluff solo episode of Social Genius Coaching, Jeff breaks down what actually matters in Instagram’s latest update and how it’s changing the way real estate pros, entrepreneurs, and creators show up online. Forget the recycled headlines. This is the inside track on how AI, search visibility, and raw personality are reshaping the content game. Want to build reach without losing your voice? Start here.
#instagramforbusiness #realestatecontent #socialmediacoaching #contentmarketingtips #chatgptforcreators
Broad content is the new gateway to local real estate dominance, and it’s reshaping how agents and creators build influence.
In Episode 183 of the Social Genius Podcast, hosts Tristan Ahumada and Jeff Pfitzer dive into the rise of ChatGPT (now a global top 5 site), how platforms like YouTube, TikTok, and Reddit are shifting content strategies, and why starting broad online can lead to hyper-local impact offline.
Key Topics Covered:
ChatGPT’s explosive growth and SEO power
Why niching down on YouTube still starts with broad awareness
Airbnb strategy: creating local media for rental traffic
Real estate branding through micro-content and community building
How agents can become local “influencers” without selling out
Turning content into concierge-level experiences for short-term guests
A fresh look at adaptation vs. stagnation in social media marketing
Real estate agents, Airbnb hosts, and creators. This episode is your blueprint to build local authority through strategic content, not more noise.
Want to grow your reach and stand out in your market? Listen to the full Social Genius Podcast episode now.
Subscribe to the channel for more real estate, content, and marketing strategy episodes.
Don’t forget to leave a review and share it with someone who needs to hear this.
Stop Prospecting, Start Marketing! Real Estate Insights Inside. Tristan Ahumada and Jeff Pfitzer on the Social Genius Podcast, brought to you by Drunk on Social, deliver a powerful message on the necessity of proactive marketing in real estate. They break down where to begin with your strategy and discuss the mindset shift needed to truly succeed.
Plus, hear about Tristan's concrete plans for leveraging YouTube to showcase Lake of the Ozarks real estate and vacation rentals, providing a real-world example of marketing in action!
Learn actionable first steps to build a strong social media marketing foundation for your business.
Understand why relying solely on prospecting can limit your growth in the real estate industry.
Gain valuable perspective on the long-term impact of consistent and effective marketing.
Discover the practical application of these principles through the hosts' own YouTube strategy for the Lake of the Ozarks market.
Don't miss out on more practical marketing advice and subscribe for future episodes!
In this episode of the Social Genius Podcast, Tristan Ahumada and Jeff Pfitzer break down what it really takes to evolve as a real estate pro on social media and why just following trends isn't enough anymore.
If you're ready to build a bold brand, stay consistent, and grow your audience with content that connects, this one's for you.
Inside this episode:
The secret to staying relevant as platforms evolve
How humor, authenticity, and storytelling win attention
Real examples of agents gaining massive traction
Why consistency beats chasing algorithms
How to stop playing it safe and start innovating
Listen now to the Social Genius Podcast
Subscribe for more real talk on real estate + social media
Leave a review and let us know what stood out to you
Zillow, Compass, and NAR are shaking up the real estate world. Are you ready for what’s next? This episode breaks down what agents must know.
In this timely and thought-provoking episode of Social Genius Coaching, Tristan Ahumada teams up with Jeff Pfitzer to tackle the hottest real estate issues of 2025. From the rising influence of Zillow and Compass to the controversial Clear Cooperation Policy (CCP), no topic is off-limits.
Here’s what to expect:
A deep dive into the Clear Cooperation Policy (CCP): what it is, how it started, and why it’s making waves.
Insight into Zillow’s dominance and Compass’s growth, and how they're changing the listing game.
The legal and ethical storm around restricted listing exposure and delayed marketing.
Why the Department of Justice is now paying attention to how homes are marketed.
Tips on how real estate agents can win in niche markets and stand out against big platforms.
Predictions on the future of MLS and NAR policies, and how they might impact your business next year.
This isn’t just an industry update. It’s a masterclass in strategy, survival, and standing strong in a fast-evolving market.
Stay informed. Stay competitive. Stay ahead.
Subscribe to Social Genius Coaching for more expert-led episodes, and don’t forget to leave a review if you found this episode helpful.
Unlock the power of social media for real estate success with this episode of Your Daily Real Estate Podcast. Dive into the world of Social Genius Coaching and discover actionable strategies to enhance your online presence, boost client engagement, and grow your business.
Main Topics:
Social media strategies for real estate professionals
Effective engagement techniques for online success
How to leverage digital platforms for lead generation
Real-life examples from successful coaching
Whether you're a new agent or an experienced professional, this episode offers insights and tips to elevate your social media game and boost your real estate career.
Subscribe, leave a review, and visit our website for more resources and coaching opportunities!
Social media isn’t the problem. It's inconsistency . Learn how top creators build daily habits that fuel real estate success without burnout.
Guest Jeff Pfitzer reveals his bulletproof content system
Tristan Ahumada shares tips for planning smarter, not harder
Discover why most agents fail at social—and how to fix it
Get tactical routines for short-form video and daily execution
Master content calendars, storytelling, and long-form growth
This episode of Social Genius Podcast is a must for agents, brokers, and marketers ready to stop winging it and start winning with consistent content.
Follow the Social Genius Podcast for real strategies that get results.
Leave a review and share with your network for tools, downloads, and upcoming coaching sessions.
Tired of the same old content that gets ignored? The key to standing out is pattern interrupt. Let us tackle breaking expectations to grab attention. In this episode, learn how real estate agents and business owners can break free from cookie-cutter marketing, disrupt the norm, and create content that gets engagement.
What’s Inside:
Why copying others kills your reach
The psychology behind pattern interrupts
Real-world examples of marketing that works
Overcoming fear and taking risks in content creation
Want to grow your brand and attract real leads? Listen now and start applying these strategies today.
The rise of AI in social media is reshaping engagement, but is it improving or replacing real connections? This episode of the Social Genius Podcast explores how AI-generated content, automation, and platform updates are transforming the way people interact online.
Tristan Ahumada and Jeff Pfitzer break down the latest AI developments, including Grok, ChatGPT, and AI labeling, and discuss how social media platforms like X, Meta, and TikTok are integrating AI into their systems. With platforms now requiring AI disclosures, the conversation highlights the impact on influencers, businesses, and content creators who rely on authentic engagement.
Key Topics Covered:
-Why platforms like Meta and TikTok are enforcing AI labeling
-The role of Grok in AI-driven content creation and how it compares to ChatGPT
-The risks of fake engagement and AI-generated interactions
-How AI is influencing real estate marketing, social media growth, and personal branding
-The future of AI-powered tools in digital marketing
Understanding these changes is key for staying ahead in real estate, business, and content creation. AI isn’t replacing human connection—it’s just changing how people build it.
The TikTok ban sent shockwaves across social media—but what does its return mean for creators and marketers? Plus, how holidays can fuel engagement, why CapCut’s removal caused a stir, and how to future-proof content strategies.
Topics covered:
The TikTok & CapCut ban: What happened and why it matters
Leveraging holidays for viral content—beyond generic graphics
How to adapt and diversify social media strategies
The algorithm game: What’s working now across platforms
Listen to Social Genius Podcast for expert insights on social media trends, engagement hacks, and digital marketing strategies. Subscribe, leave a review, and stay ahead in the game.
Did the Super Bowl live up to the hype? Maybe not on the field, but social media exploded with opinions, memes, and heated debates. But here’s the real question—should you jump on trending topics just because they’re viral?
In this episode, we break down:
Our Super Bowl reactions—game, halftime show, and ads (did they deliver?)
The psychology behind why people rush to post on social media during live events
The right way to leverage trends for engagement without falling into the algorithm trap
How real estate professionals (and any brand) can use trending events strategically
Whether you're a real estate agent, content creator, or business owner, this video will help you understand when to engage with trends and when to stay focused on your brand.
What do you think? Do viral trends actually help your business, or are they just distractions? Let’s discuss in the comments!
Subscribe for more marketing strategies, real estate insights, and social media growth tips!
Summary:
Tristan Ahumada and Jeff Pfitzer are back! In this episode, they talk about social media's influence, California wildfires, and how online platforms shape our perception. Tristan also shares his personal experience dealing with the fires and how they affected his home, family, and mindset.
What Grabs People’s Attention Online?
Why We Haven’t Been Recording
Tristan’s Wildfire Experience & Recovery
Why Certain Disasters Get More Coverage
How One Man Saved His Home with Sprinklers
Fireproof Homes & What We Can Learn
Fear & The Role of Social Media in Crisis
How Can You Connect Better on Social?
Why Written Content Still Works
Staying Consistent Even When Life Happens
Don’t miss this deep discussion on how major events shape online conversations and what it means for those using social media to connect.
#socialmedia #marketing #podcast #success #realestate
Summary:
In episode 172, Tristan and Jeff discuss Donald Trump’s surprising amicus brief to save TikTok and what it could mean for creators, businesses, and real estate pros in 2025. They also share personal strategies for dominating social media—covering everything from niching down on Instagram Reels to running two distinct YouTube channels (one for agents and one for consumers). Learn how they plan to stay consistent, avoid analytics overload, and scale effectively in the new year. Whether you’re a real estate agent, marketer, or content creator, this episode is jam-packed with insights and actionable advice.
#TikTok #DonaldTrump #AmicusBrief #SocialMediaStrategy #RealEstateMarketing #YouTube #InstagramReels #ContentCreation #Analytics #OnlineBusiness #Podcast #2025Trends #MarketingTips
Summary:
In this Social Genius Podcast episode, host Jeff chats with Brian Quinlan, a former teacher turned real estate agent, who shares his journey of using social media to build connections and attract clients. Brian explains how he transitioned from traditional marketing to content creation, offering practical tips on overcoming camera shyness and crafting authentic videos. Catch the full episode for insights on how Brian’s approach is transforming his business, listen now!
Episode Highlights:
Guest: Brian Quinlan
Brian’s Real Estate Journey
Life in Indiana
From Teaching to Real Estate
Real Estate During COVID
Door-Knocking vs. Social Media
Overcoming Camera Shyness
Brian’s Content Strategy
CapCut vs. Premiere Pro
Social Media’s Impact on Business
Finding Inspiration on Social Media
Brian’s YouTube Goals
Tags
DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,
Summary:
In this episode of the Social Genius Podcast, Tristan and Jeff discuss the powerful role of social media in shaping elections, from influencers in politics to shifts in news consumption on platforms like TikTok and YouTube. They also share insights on adapting business strategies post-election and emphasize the importance of kindness and neutrality. Tune in to catch their timely take on connecting with audiences in today’s digital world!
Episode Highlights:
Paid Political Content
Social Media in Elections
News Bias & TikTok
Social Media Algorithms
News by Generation
Shifts in News Consumption
Business Strategy Post-Election
Staying Neutral & Kindness
Local vs. National Issues
Tags
DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,
Summary:
In this episode of the Social Genius Podcast, Tristan and Jeff chat with Cayli Pfitzer about how social media shapes Gen Z's views on elections, the economy, and trending topics. Cayli highlights the power of authenticity and consistency in content and shares why businesses need fresh approaches to connect with younger audiences. Don’t miss this episode to learn how to engage the next generation on social!
Episode Highlights:
Meet Cayli: Social Media Insights
Election Topics on Social
Businesses Avoiding Controversy
Social Media vs. Parental Influence
Trends Shaping Young Voters
Economy's Impact on Gen Z
Housing Market Worries
Authenticity in Content
Comfort Creators & Loyalty
Consistency for Engagement
Final Thoughts on Social Media
Tags
DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,
Summary:
In this Social Genius Podcast episode, Tristan and Jeff discuss Instagram’s latest updates, including profile link sharing and boosting engagement with Carousel posts. They also break down TikTok’s algorithm, highlighting the importance of watch time and shares. The episode wraps up with tips on staying disciplined and consistent in social media management. Don’t miss out on these valuable insights to elevate your Instagram and TikTok game!
Episode Highlights:
Instagram Profile Links: Useful or Not?
Using Instagram to Connect with Clients
Instagram’s Focus: Creators vs. Businesses
Boost Engagement with Carousel
TikTok Algorithm: Key Factors
Why TikTok Still Matters
Watch Time vs. Shares on TikTok
Discipline in Social Media Management
Final Social Media Tips
Tags
DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,
Summary:
In this episode of the Social Genius Podcast, Tristan and Jeff dive into YouTube's exciting new update allowing Shorts to extend up to 3 minutes. They discuss the growing competition with TikTok, the benefits of longer videos for monetization, and how creators can leverage this change to boost earnings and audience engagement. Drawing from personal experiences, they share insights on YouTube’s evolving platform, strategies for consistency, and balancing short-form with long-form content. If you're looking to grow your YouTube presence and maximize monetization, this episode is a must-watch! Tune in now to learn more!
Episode Highlights:
YouTube Shorts Update
3-Minute Shorts Impact
TikTok vs. YouTube Monetization
Long Video Monetization
YouTube Monetization Experience
Ad Placement & Earnings
Consistency & Longer Videos
Short vs. Long Content
Growing Subscribers with Shorts
YouTube's Future Changes
Tags
DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,
Summary:
In this episode of the Social Genius Podcast, Tristan and Jeff discuss the power of storytelling in newsletters and social media. Tristan shares how a personal story in his newsletter led to increased engagement, highlighting the value of mixing personal and business content. They also touch on political influencers and how this trend affects social strategies. Don't miss this insightful conversation—tune in now!
Episode Highlights:
Tristan's Newsletter Success
Power of Stories in Marketing
Negative Feedback on Diversity
Mixing Personal and Business Content
Social Media vs. Newsletters
Challenge to the Audience
Personal Stories in Real Estate Marketing
Influence of Politics in Social Media
Tags
DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,
Summary:
In this episode of the Social Genius Podcast, Tristan and Jeff discuss how politics impacts social media. They cover reactions to the latest debates, strategies for using political trends to boost engagement, and tips for targeting different audiences. Whether you're neutral or have strong views, you'll learn how to leverage current events for social media success.
Episode Highlights:
Beer Olympics
Debate Reactions
Social Media & Politics
Election Controversy
Biden's Leadership
Political Neutralit
Politics & Social Media
Targeting Audiences
Trend Hacking
Leaning Into Beliefs
Tags
DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,
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