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ITW Dr. Alex Bogdanov - Founder CEO at ZestylawyerToday my guest is Dr Alex Bogdanov, computer scientist by training, PhD in Finance from the Moscow State University for Economics,Dr. Bogdanov worked as Business developer director for the group MARS. Dr. Bogdanov is also a serial entrepreneur and lecturer in business schools where he teaches TRIZ a powerful problem solving method, he also teaches "IT for Business" and "Management Skills".Since november 2012, Dr. Bogdanov is the founder-CEO of Zestylawyer a legal tech company with the mission to help you to compose and to submit claims and complaints to relevant authorities as well as to file cases with courts, without lawyers.Zestylawyer is taking care of most annoying and critical issues of the society that concern many people and offers online solutions to help defend the rights, the interests and to create the objective crowd power that get those issues resolved.Proof of Concept:During the Covid crisis, residents of Estonia fought against the passing the amendments to the law 347 that provides Estonian Health ministry with unprecedented powers under the the pretext of the need to fight against the diseases. With the help of police it will have powers to penetrate dwellings, vehicles, search people etc.To help Estonian residents, Zestylawyer offered the online service www.viralhelp.me. Since its first launch, in under 1 month, the Estonian Parlament has received nearly 1,000,000 spam-free, verified and electronically signed complaints by the concerned people, which corresponds roughly to 15 tons of correspondence that would fill around 1500 postman bags!Victory! The planned amendment has been cancelled- so the goal was achieved.Zestylawyer Solutions : www.viralhelp.online - helping residents of Western Europe overcome legal issues during COVID crisis www.viralhelp.me - helping people in Estonia reunite around most annoying legal society issues www.kuda-komu.net first online democracy tool in the worldDr. Alex Bodganov : https://www.linkedin.com/in/zestylawyer/Zestylawyer : https://zestylawyer.com/------------------------------------E² - Épistémê Entrepreneurhttps://www.episteme-entrepreneur.com/https://www.facebook.com/createurdefutur/https://twitter.com/createurdefutur--- Send in a voice message: https://anchor.fm/ari-massoudi/message Hosted on Acast. See acast.com/privacy for more information.

🚨 "Excusez-moi de vous déranger..."Si vos commerciaux commencent leurs appels comme ça, vous avez un GROS problème.Lors d'un Live LinkedIn, j'ai eu le plaisir de discuter avec Loïc Jeunot 🎬Ancien vendeur, aujourd'hui formateur-coach et auteur de "Vendeurs : tous les secrets pour répondre aux objections".Son parcours ? Dyslexique, "cancre" selon ses profs... devenu expert en vente 🎯Ce qu'il m'a révélé va vous surprendre :❌ Les "beaux parleurs" ne sont PAS les meilleurs vendeurs ❌ 80% des managers commerciaux sont à côté de la plaque❌ Vos commerciaux ignorent le trésor qui dort dans leur CRM ❌ L'improvisation théâtrale - qui ne s'improvise pas ! - transforme les vendeurs timides en machines à conclureLa vente n'est PAS un don. C'est une compétence qui se travaille 💪Et Loïc le prouve tous les jours avec ses clients.👇 Si vous avez manqué le Live, découvrez le Replay, et en bonus, j'ai compilé pour vous tous les points Gold-Nuggets de notre échange.Managers commerciaux, directeurs des ventes, commerciaux, entrepreneurs : c'est pour vous. Vos équipes vous remercieront.👇https://www.linkedin.com/pulse/masterclass-lo%C3%AFc-jeunot-comment-ne-pas-perdre-une-vente-massoudi-8qlpe Hosted on Acast. See acast.com/privacy for more information.

💸 90% of VC-backed Startups Fail.But what happens to the patents, codebases, and algorithms once the pitch deck dreams are dead and the runway is gone?🔥 Millions in intellectual property are rotting in the graveyard of VC portfolios. 💰 💰💰⚱️ What if, buried in the cemetery of VC portfolios, there was a gold mine that could explode IRR beyond what unicorns ever delivered?🗑️ What if we stopped throwing away the tech with the company?🌱 What if the leftovers from dead wannabe unicorns could feed the next wave of innovation?💡 In this article, I share a bold business idea for which I will be glad to have your feedback and insight. 👇👇👇https://www.linkedin.com/pulse/vc-backed-startup-graveyard-turning-tech-failures-fortune-massoudi-zhpbe Hosted on Acast. See acast.com/privacy for more information.

The Psychology Behind Trump's Brand: What Every Entrepreneur Must LearnLove him or hate him → there's ONE thing you can't deny about Trump's personal brand:It worked.From real estate mogul to global household name to the most powerful office in the world.I spent months analyzing one of the most polarizing figures in modern history. Here's what shocked me most during my analysis... 👇It wasn't his Twitter storms. It wasn't his bold statements. It wasn't even his media savvy.It was how he defined and lived his VALUES.🔥 Most entrepreneurs get STUCK on this exact step when building their personal brand or startup brand:❌ "What are my core values?" ❌ "How do I make them authentic?" ❌ "How do I communicate them effectively?"Sound familiar?Here's the uncomfortable truth: The same value-identification process that built a billion-dollar empire can work for YOUR personal/startup brand too.I've broken down his entire strategy into 8 actionable revelations that any entrepreneur can apply.🚨 This isn't about politics. This is pure branding psychology. 🧠The lessons inside will challenge how you think about: → Turning frustration into brand fuel → Speaking to universal human needs → Building unshakeable authenticity → Creating magnetic values that attract opportunitiesQuestion for you: What's ONE value you'd defend as passionately as he defends his? 💭👆 If you can't answer that instantly... you NEED to read this case study.Discover the values that built an empire? Click now to fly with the eagles 🦅 👇https://www.linkedin.com/pulse/i-analyzed-you-trumps-personal-branding-strategy-so-dont-ari-massoudi-e1ece Hosted on Acast. See acast.com/privacy for more information.

🚨 MARKETERS, PRODUCT DESIGNERS, ENTREPRENEURS — if you’re still treating women like just another segment, you’re missing out on trillions 💸Here’s the truth no one dares to say out loud:💅 Pink.💬 A few emotional buzzwords.💖 A sprinkle of “you go girl” energy.That’s all it really takes to turn female browsers into brand evangelists, right?Well… the numbers don’t lie:👉 83% of purchase decisions👉 $31 TRILLION in global spending powerUnder my microscope, I dissected the female brain to decode their deep psychology for you – and it’s time to build products and campaigns that make women buy your products.Click Now -Don't Stay behind 👇💅 💄https://www.linkedin.com/pulse/how-sell-anything-women-replaces-boring-black-white-product-massoudi-rcc9e Hosted on Acast. See acast.com/privacy for more information.

🚨 Aesthetic Medicine Practitioners: STOP Selling Botox 🚨Start selling something far more powerful (and profitable). 💥Luxury clinics have the tech, the staff, the marble floors.You? You’ve got something they can’t replicate. 👀🧬 It’s not about price.📈 It’s not about protocols.💉 It’s not even about your injection technique.It’s about something deeper, more human, and 100x more magnetic.This post is your wake-up call. ⚡One solo doctor cracked the code—and now she has a 3-month waiting list while her competitors are still discounting. 😬Discover the strategy that turns a solo practice into a fast growing brand. 🌸✨Click Now - Don't Stay Behind 👇https://www.linkedin.com/pulse/solo-aesthetic-medicine-practitioners-stop-selling-botox-ari-massoudi-lm5qe Hosted on Acast. See acast.com/privacy for more information.

✨ What if your next fully booked calendar doesn’t come from ads, discounts, or before/after pics... but from something much deeper? 🤯The aesthetic medicine space is changing fast. Clients don’t just want smooth skin — they want belonging. They’re not just chasing a glow-up — they’re looking for connection.And you — yes, you with the perfect microcannula technique — might be missing the most powerful tool to grow your practice sustainably… 🚫💰🚫 Not a new machine.🚫 Not more marketing spend.If you’re: 💡 Tired of chasing new leads 💡 Craving deeper client loyalty 💡 Wondering how some clinics have a 6-month waiting list without lifting a marketing finger...👇 This one's for you. It’s warm, clear, and 100% fluff-freeClick Now 👇 - Don't Stay Behind 👇https://www.linkedin.com/pulse/how-become-go-to-aesthetic-medicine-expert-everyone-talks-massoudi-ew8pe Hosted on Acast. See acast.com/privacy for more information.

🕵️‍♂️ What if your next customer meeting didn’t feel like an interview… but like a casual chat that reveals everything you need to close the deal?You ask polite questions.They give vague answers.You both smile, but… you leave with nothing useful.Sound familiar? 😬Now imagine using the same techniques as elite secret service agents — to make your prospects open up willingly, naturally, enthusiastically.No pressure. No interrogation. No awkward silences.⚠️ Spoiler: It’s not about asking better questions.It’s about learning a whole different way to listen, speak, and guide the conversation — without them even realizing it.🥐 The French call it: “Prêcher le faux pour savoir le vrai” — say something slightly wrong… and watch people rush to correct you (and spill the gold 💰).If you do sales, marketing, interviews, customer discovery, or just want people to stop holding back the truth…🧠 This article will change how you talk to humans forever 👇https://www.linkedin.com/pulse/customer-discovery-best-secret-service-techniques-make-ari-massoudi-f6gwe Hosted on Acast. See acast.com/privacy for more information.

You don’t need a better funnel. You need a stronger tribe.In a world hyper-saturated with notifications, ads, and AI-generated everything, what people crave isn’t more information—it’s human connection.The smartest brands are not just selling products—they're selling belonging.Welcome to the age of Community-Driven Business 🚀Where connection beats competition, where mutual aid replaces one-way marketing, and where customers become co-creators of something bigger than themselves.The future belongs to brands that:💪 Facilitate mutual aid🎯 Create shared struggles🎉 Build pop-up tribes🏆 Design for co-creationWhether you’re building a startup, launching a product, or leading a brand: 👉 You don’t need a better funnel. You need a stronger tribe.💥 Discover the playbook now 👇https://www.linkedin.com/pulse/why-tesla-owners-wave-each-other-makes-elon-richer-ari-massoudi-ztide Hosted on Acast. See acast.com/privacy for more information.

🧃 Red Bull doesn’t sell drinks.🚀 It sells stories.💥 And those stories built a $7.5B empire.Let me ask you something:Is your brand telling stories… or just selling stuff?Because in 2025, community-driven brands don’t just talk — they spark movements.The new playbook? It’s 4-letters long: N.A.M.E.It’s how:🚗 Tesla made people argue over a truck for 3 years before selling one.🎨 Banksy went viral by staying silent.🍦 Ben & Jerry’s turned ice cream into activism.If you’re a founder, marketer, or brand leader — and you’re still relying on performance ads to “convert,” you’re missing the bigger opportunity:👉 Turn your customers into co-creators, your fans into storytellers, and your product into a myth.It’s about building a legend people want to believe in.Curious what N.A.M.E. means in practice?Discover the full playbook to see how Red Bull, Airbnb, Poches & Fils and others hacked the human brain to build billion-dollar brands 👇https://www.linkedin.com/pulse/finally-revealed-4-letter-secret-turned-red-bull-75-billion-massoudi-ncave Hosted on Acast. See acast.com/privacy for more information.

🚫 No ad budget? No problem.📣 No influencers? Even better.💥 No team? You might already have one – they just don’t have titles yet.What if your startup's unfair advantage isn’t in your tech stack, but in your community?Some of the most iconic brands you know didn’t scale with cash – they scaled with unpaid volunteers who believed in the mission so deeply, they built the empire with you:✨ Customers turned evangelists✨ Fans turned brand ambassadors✨ Users turned workforceWelcome to the world of community-driven entrepreneurship – where startups don’t burn money, they ignite movements. 🔥If you’re a founder, marketer, or brand builder, this isn’t a trend to watch.It’s a playbook to steal.🧠 How to attract top talent without paying a cent💚 Why passion scales faster than paid ads🔧 7 psychological levers to turn customers into co-creators🍺 How BrewDog, 💄 Glossier & 🧚 Disney built volunteer-powered empiresRead the full article and discover how unpaid believers can become your biggest growth engine 👇https://www.linkedin.com/pulse/community-driven-entrepreneurship-how-smart-founders-build-massoudi-mtt1e Hosted on Acast. See acast.com/privacy for more information.

🧠 What if admitting your mistakes was the purest form of intelligence?Elon Musk publicly apologising after insulting Donald Trump...An admission of weakness?Or a genius move to regain narrative control, restore his credibility and avoid a costly clash?🤯 Behind this kind of about-face lies a powerful psychological mechanism, often poorly understood, but present everywhere: in strategic committees, board meetings, investor relations... and even in your own home.➡️ This mechanism can drive brilliant leaders to persist in absurd decisions.It can also be the key to lucid, respected, anti-fragile leadership.Most people talk about it badly.Very few really understand it.Even fewer know how to use it.💥 If you're a manager, founder, investor or coach: what you're about to read could well come in handy more than once in the months to come.Read it here 👇https://www.linkedin.com/pulse/finest-test-hiring-promoting-best-people-ari-massoudi-bgfue Hosted on Acast. See acast.com/privacy for more information.

💥 What if wrinkles became optional?💊 What if getting old was just… a bug in the code?📈 And what if your next startup could ride the wave of a trillion-dollar revolution?👴🏼 Getting older used to mean back pain, bifocals, and bedtime at 9PM.Now it might mean beta-testing the fountain of youth.While most of us are googling “best anti-aging serum,” Bezos, Altman & co. are busy throwing nine-figure checks at scientists who believe aging can be reversed like a CTRL+Z.We’re not talking creams and collagen. We’re talking cellular time machines, AI-powered drug discovery, and gene therapy that could cost less than your Netflix subscription.And yes—it's already moving out of the lab and into the market.If you’re an entrepreneur, investor, or just don’t feel like dying on schedule, you’ll want to read this now 👇👇👇https://www.linkedin.com/pulse/billionaires-spending-3-billion-cheat-agingand-theyre-ari-massoudi-t4v0e Hosted on Acast. See acast.com/privacy for more information.

💥 Another startup just died.Not because the product was bad.Not because the market wasn’t ready.Not even because they ran out of money.It died because no one cared.👇 And here’s the brutal truth:Your MVP is not your biggest asset.Your funnel is not your unfair advantage.Your CAC-to-LTV ratio won't save you.Want to know what will?A handful of passionate humans 🐵🐵🐵 around a table, ☕ sharing ideas, values, and vision—before a single line of code is written.The smartest startups don’t build products first.They build movements.Before unicorns 🦄Before pitch decks 🧾Before funding rounds 💸They build tribes.And then? The product practically builds itself.Click to discover the new way to launch the next empire venture 👇https://www.linkedin.com/pulse/how-emily-weiss-turned-blog-comments-billion-dollar-beauty-massoudi-e4rpe Hosted on Acast. See acast.com/privacy for more information.

🚫 Stop Wasting Money on Ads No One RemembersYour marketing budget is inflating faster than your ROI.You're tweaking funnels, hiring copywriters, testing headlines......but deep down, you know it’s not working like it used to.Meanwhile, some brands are spending nothing on advertising—and getting fans who literally tattoo the logo on their skin.No, it’s not a fluke. It’s a movement. And it’s eating traditional marketing alive.🔥 The truth?You don’t need more traffic.You need a tribe. A real community that grows itself.If you’re serious about building something worth belonging to, read this now 👇https://www.linkedin.com/pulse/why-iconic-company-fired-chief-marketing-officer-hired-ari-massoudi-mwdze Hosted on Acast. See acast.com/privacy for more information.

"LinkedIn? Never." 😠If you work in communications or marketing, you've probably heard this phrase before.A sceptical executive. A reluctant client. A N+1 who puts the brakes on.And every time, it's the same scenario: you propose a visibility strategy on LinkedIn... and you come up against a wall of objections.✔ How do you respond without exhausting yourself?✔ How do you convince without forcing?✔ How do you turn a "no" into a "why not"?🎯 This article gives you 24 objections... and as many persuasion parries used by the best salespeople and negotiators.Keep handy for your next strategy meeting.📖 Read it here 👇https://www.linkedin.com/pulse/persuading-your-client-boss-build-linkedin-presence-ari-massoudi-rmfxc Hosted on Acast. See acast.com/privacy for more information.

Marketing to WomenDiscover the Neuroscience Behind Female Buying Behavior! – You Won’t Believe What You’ve Been Missing! 🧠💡💰💸Ready to connect with your female audience? Did you know that women control or influence between 70-80% of purchasing decisions? 💰 Despite this, many businesses still struggle to effectively engage with their female customers. It's time to bridge that gap and tap into the immense potential of the female market!🔍 Discover the Secrets of the Female Brain!In this article delves into the fascinating world of neuroscience to uncover what makes the female brain unique. Understanding these insights can transform your marketing approach and help you build authentic, lasting connections with your female clientele.💡 Why You Should Read This Article:💚 Gain a deep understanding of the neurological mechanisms that influence female behaviors and preferences.💛 Learn how to avoid common marketing mistakes that alienate women.❤ Discover effective strategies to create meaningful connections with your female audience.💙 Get practical tips and real-world examples to apply these insights to your business.🌟 Don't Miss Out!Read the Full Article Here 👇https://www.linkedin.com/pulse/how-apply-work-famous-neuropsychiatrist-dr-louann-seduce-ari-massoudi-xzpkf Hosted on Acast. See acast.com/privacy for more information.

Confession time: I spent 20 years watching brilliant scientists struggle with the same problem: "I lead a research team of talented scientists, mountains of research and papers, and expertise that took decades to build. So why am I still fighting for grants and recognition?" 🤔Turns out, most academic scientists are sitting on a goldmine without even realizing it! 💎I recently met a biochemistry professor who transformed her career without leaving academia. Her consulting side gig now:- Funds her lab equipment (no more grant battles!) 🛡️- Gets her invited to speak at industry events 🎤- Pays her $600/hour for knowledge she already has 🤯The academic system doesn't want you to know this secret path exists...But what if you could make your scientific expertise work FOR you instead of just publishing papers that few will read?Click the link below to discover how you can join the scientific "side hustle" revolution while ENHANCING (not sacrificing) your academic work! 👇https://www.linkedin.com/pulse/academic-scientists-unlock-your-hidden-goldmine-through-ari-massoudi-j1fbe Hosted on Acast. See acast.com/privacy for more information.

As an entrepreneurial scientist or engineer, you are trained in the hard sciences, rationality, critical thinking and technical problem solving. And you don't understand the notion of corporate culture, which all the experts say is the most important thing for your success.Don't worry, I was like you, a Mr Spock. It took me a long time to understand what these soft humanities and social 'sciences' had to teach us. In the following article, I'll explain the notion of corporate culture (in fact, simply culture) as simply as a first-degree equation with one unknown.https://www.linkedin.com/pulse/how-create-solid-company-culture-your-tech-startup-ari-massoudi-amhiehttps://www.linkedin.com/pulse/culture-key-success-tech-startups-ari-massoudi-utqqehttps://www.linkedin.com/pulse/building-solid-culture-your-tech-startup-seven-layer-model-massoudi-oquxehttps://www.linkedin.com/pulse/tech-founders-you-finally-understand-what-corporate-ari-massoudi-svpke Hosted on Acast. See acast.com/privacy for more information.

Deep tech isn't a sprint, it's a marathon, where each step requires you to influence (convince, persuade and/or motivate) a new interlocutor: investors, employees, partners, even your own family!Influence isn't just a useful skill, it's a secret weapon for turning your revolutionary ideas into reality.In this article, we'll dive into the best influence strategies, illustrated by inspiring examples and practical advice.Get ready to boost your skills while staying true to yourself. 🚀https://www.linkedin.com/pulse/science-influence-deep-tech-founders-ari-massoudi-fzose Hosted on Acast. See acast.com/privacy for more information.