As college sports kick off this season, a new era of social media influencers has emerged: College athletes who capitalize on Name, Image, and Likeness (NIL) deals. In this episode of EGC’s Marketing Edge, our hosts Christina Botte (Director of Social Media and PR), Chris Canadeo (Director of Growth), and Max Ross (Digital Account Manager) dive into how NIL deals are transforming the influencer marketing landscape. We explore what this means for the future of sports and social media, and how ...
Join us as we dive into the world of the Olympics and highlight some of the year's most memorable commercials. From Nike's controversial campaign to FIGS' groundbreaking efforts to outfit and celebrate medical professionals, we'll explore the creativity, storytelling, and marketing strategies behind these iconic ads. Chris Canadeo, Director of Growth, and Christina Botte, Director of Social Media and PR, share their expert insights on what makes these commercials truly exceptional.
Steve Castro, EGC Group’s VP of Development, helps you navigate the complex world of website accessibility. Learn how to make your site ADA compliant, as well as what steps to take if your company’s website is subject to a discrimination complaint. Even if you’re a small business owner, you’ll find some tips for improving your accessibility with a limited budget.
Shannon Duer, Senior Social Manager at EGC, offers insights on the question: Can we live in a world without TikTok? Yes, as you probably know, this “social media behemoth” —as host Max Ross refers to it—is at risk of being banned due to concerns of national security. While the fate of TikTok is still up in the air, many questions have arisen, including: What could the social media landscape look like with the absence of TikTok?How will the popularity of short-form video content be affected...
Feeling lost in the ever-changing world of search engine optimization (SEO)? The EGC Marketing Edge podcast is here to help! In this episode, host Max Ross welcomes Michael DiMarco, SEO Manager at EGC, for a deep dive into the future of SEO: Artificial Intelligence (AI). Feeling overwhelmed by keyword research? Michael explains how you can identify the most relevant topics and keywords for your brand to set you on the path to SEO success. Need to create high-performing content? Learn how t...
Are you curious about the emerging creative trends that lead to proven results? Tune into the latest episode of EGC’s Marketing Edge podcast, where host Max Ross is joined by Rich DeSimone, EGC’s VP, Creative Director. Together, they dissect the ever-evolving media landscape and cover groundbreaking advancements such as the Las Vegas Sphere, 3D billboards, and the strategic use of augmented reality (AR). Rich offers invaluable insights on how these innovations are driving tangible growth for ...
This episode of EGC’s Marketing Edge podcast dives into user-generated content (UGC). Join Christina Botte, EGC’s Director of Social Media, and discover how UGC can help your engagement and sales skyrocket. In this episode, you’ll discover: How UGC is a game changer for engagement and sales.The diverse types of UGC, ranging from reviews to social media mentions.Effective strategies to encourage customers to design and execute their own UGC.The importance of building engaged communities...
Christina Botte, EGC’s Director of Social Media talks with Ashley Prager, who is the Digital Marketing Manager at Jovia Financial. Together, they will discuss all things social media, particularly TikTok. Find out how to harness this platform’s power for brand growth, leveraging influencer partnerships, and measuring campaign success. Subscribe to EGC's Marketing Edge to gain insights into the latest trends for maximizing engagement with user-generated content, and staying agile in a changin...
In this episode, we are especially honored to be joined by Nicole Penn, President and CEO of EGC, who will discuss the implementation and impact of artificial intelligence (AI)-driven marketing strategies. Join us as we uncover the transformative power of AI in marketing and gain invaluable insights from Nicole, who is one of the industry's leading experts. Among the points discussed include: Integrating AI Into Workflow: Learn how EGC has seamlessly integrated AI into its workflow through t...
In this episode, we dive into the fundamentals of conversion rates. From purchases to clicks, conversion rates make up the backbone of marketing metrics, as explained by Chris Canadeo, EGC’s Director of Growth. Find out how to increase conversion rates, which is key to unlocking business growth, along with practical strategies—backed by real-world examples—to help you improve your conversion rates. Join us as we explore: Defining Conversion Rates: What exactly is a conversion rate (CVR)? W...
In this episode of the EGC Marketing Edge podcast, we dive deep into the world of Super Bowl marketing. Angela Mertz, EGC's VP of Integrated Media, shares invaluable tips and strategies for brands that are looking to make a splash during this monumental event—and without breaking the bank. Join us as Angela explores these four points: Timing is Key: Discover the significance of time slots during the Super Bowl and learn how to maximize visibility for your brand’s promotion.Social Media Savvy...
Welcome to our fourth episode of the EGC Marketing Edge podcast, where we give you actionable and relevant advice to develop winning marketing strategies. In this episode, we are joined by Michael Di Marco, EGC’s Director of SEO. Search engine optimization (SEO) is one of the most powerful—yet misunderstood—levers for growth. With his level of expertise, however, Michael is the perfect candidate to help you understand all things SEO. Uncover vital insights for updates to Google—with a particu...
Join us in the latest episode of EGC Marketing Edge as we delve into the secrets of successful influencer marketing strategies. Meet Christina Botte, EGC's Director of Social Media, as she unravels the power of influencers with real examples and insightful tips. Explore the different types of influencers and how to find the perfect match for your brand. Imagine creating a $100,000, quarterly influencer plan—we'll guide you step by step. Elevate your marketing skills with EGC Marketing Edge. D...
Discover how remnant media, with its cost-effective nature, may hold the key to reaching target audiences more efficiently. In this episode, our special guest Angela Mertz, EGC's VP of integrated media, shares her strategic insights on leveraging remnant media for an improved return on investment (ROI). Tune into the EGC Marketing Edge podcast for the latest digital marketing news, performance marketing tips, and creative problem-solving skills you need to stay ahead in the dynamic world of m...
Welcome to the EGC Marketing Edge podcast, where we equip you with the latest insights and expertise to thrive in the ever-evolving digital world of marketing. In each episode, we engage in one-on-one conversations with industry professionals to share valuable insights and explore future trends. Today, we’re excited to dive into the introduction of Google Analytics 4 (GA4) with Christopher Canadeo, EGC’s Director of Analytics. As Universal Analytics makes way for GA4 in July, Christopher will...