ELEVATE: Products & People that Make an Impact

Shikha Kapoor, a product leader at Meta. We explore the intersection of AI innovation and user experience, discussing the challenges and opportunities within big companies, such as Google and Meta, and the strategies for success in the field of AI. Join us as we uncover the importance of clear communication, long-term vision, and the entrepreneurial mindset in navigating the world of AI and product management. Whether you're an AI enthusiast, a product manager, or simply curious about the future of technology, this episode is packed with valuable insights and inspiring career stories. We cover all this and more: [05:11] From leading Google's smart displays to spearheading AI recommendation engine efforts at MetaVR. [09:18] Juggling the dynamics of entrepreneurial hustle while shouldering responsibilities within a large corporation. [11:07] Emphasizing the importance of understanding both customer needs and the evolving technology landscape. [15:14] Balancing a firm long-term vision with flexible short-term approaches, and the significance of effective stakeholder communication. [19:48] Navigating the job market from the perspective of an aspiring entrepreneur. [21:37] Playing the long-term game by building relationships, securing internal sponsors, and seeking guidance from mentors. [24:35] Exploring the exciting potential of AI in automating various aspects of work. [28:29] Driving impact by being both innovatively driven and adaptable. [31:58] Developing a strategic approach for career progression through entrepreneurship. So, get ready to elevate your knowledge and perspective in the exciting world of AI and product management. More From Shikha: ⁠⁠ Shikha's LinkedIn More from Delaney: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠Delaney’s AI Consulting⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to ELEVATE Podcast & Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Aleric Heck, the owner of the fastest-growing business in Austin, Texas, and a prominent figure in the world of YouTube advertising. Aleric discusses the incredible success of his strategy, where returns cover fees and initial contracts transition to month-to-month arrangements, and shares invaluable insights into omnipresent retargeting services, YouTube advertising, and the power of targeting specific audiences. We cover all this and more: 05:18 - Realizing potential in online content, leveraging for college funds, transitioning to YouTube ads. 08:22 - A marketing firm sought video promotion; advised YouTube ads. Achieved 1000s of downloads with a $500 spend. 12:00 - YouTube proves effective for lead generation, particularly for coaching, consulting businesses, and apps with robust monetization. 15:53 - Optimal performance with ads linked to high-margin products; prioritize product-market fit. Caution against low-priced items. 16:44 - Test products with an Average Order Value (AOV) above $100, including apps and SaaS. Exercise caution with low-priced SaaS and YouTube ads. B2B validation may be quicker. 20:10 - Precision in audience targeting for high-converting YouTube ads using audience segments and Google data. 25:05 - Streamlining YouTube ad targeting for clients through efficient software automation. 27:15 - Pitching success with YouTube ads, retargeting, and services for channel growth. 33:25 - Exploring insights on business models, pricing, and trends across different price points and sales strategies. 37:15 - Recommending call, book, and opt-in funnels for YouTube marketing. 40:53 - Access a complimentary 19-page YouTube ad strategy PDF at adoutreach.com/gift. Apply at adoutreach.com/apply. Gain valuable knowledge about high-converting YouTube ads, audience targeting, and the transition from service-based to software-based businesses. Get ready to be inspired and elevate your marketing game with the wisdom of Aleric Heck. More From Aleric: ⁠⁠⁠ AdOutreach Free Full 19-Page YouTube Ad Strategy PDF Aleric's Website ⁠⁠Aleric's LinkedIn ⁠⁠ More from Delaney: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Delaney’s AI Consulting⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to ELEVATE Podcast & Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Greg is the CEO and co-founder of Bloom Nutrition. We dive into the world of influencer marketing as we discuss the importance of working with multiple influencers, considerations for audience size and demographics, and the need for scalability. Greg shares his insights on allocating budget towards influencers for better results and the significance of testing and simplicity in marketing. We also explore the challenges of converting influencers in the fitness space and exciting new developments in the industry, such as TikTok shop and the psychology behind consumer buying decisions. Tune in as Greg reveals the strategies that propelled Bloom Nutrition to become a top-selling supplement and their successful expansion into retail. Plus, don't miss his invaluable advice on building relationships, adapting to a dynamic landscape, and much more. We cover all this and more: 02:24 - Discussing effective strategies: Mailing, social media ads, targeting niche audiences, and emphasizing the importance of great content. 05:34 - Highlighting the impact of a female-owned brand revolutionizing the industry, with the founder serving as the face. 08:37 - Leo's career transition from Wall Street to influencer marketing in Brooklyn, growing to 8 employees with a strong online presence. 12:42 - Insights on Superbowl campaigns, featuring diverse influencers, navigating budget differences, and the importance of a solid brand strategy. 14:37 - Exploring the correlation between program size and viral video success, emphasizing scaling challenges, and recommending influencer investment for startups with a focus on tracking video views for success metrics. 18:20 - Delving into the mass snowball effect of influencers, considering both a broad range and niche-focused expansion strategy. 21:30 - Unpacking Target's marketing success as a complex story, and the strategic use of Walmart to enhance a brand's credibility. 24:07 - Emphasizing the value of networking with experienced founders and hiring experts for business growth. 27:31 - Stressing the importance of growing awareness among potential customers for overall success. 33:24 - Analyzing the impact of TikTok on Amazon, driving sales through user engagement. 36:48 - Mari's expertise in understanding buyer psychology and its influence on brand-building and awareness. 39:09 - Advising reaching out to respected listeners for advice and understanding that influencer marketing is not easily outsourced but requires a deep understanding of the process. Get ready to be inspired and informed in this insightful episode of ELEVATE! More From Greg: ⁠ ⁠Bloom Nutrition⁠ ⁠Bloom's Instagram⁠ ⁠Mari's Instagram⁠ ⁠Greg's Instagram⁠ ⁠Mari's LinkedIn⁠ ⁠Greg's LinkedIn⁠ More from Delaney: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Delaney’s AI Consulting⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to ELEVATE Podcast & Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Yu-Kuan Lin is the Head of Product at Facebook. He shares his insights from working at Google, building a startup, and helping mid-range companies grow. Discover how cultural understanding and problem-solving played key roles in the success of Google Maps in China. We also explore technology migration, storytelling in big tech, and the transition from working at a large company to starting a zero-to-one business. We cover all this and more: [03:00] Explored Yu-Kuan's projects at Google Maps and Android, later joined Y Combinator, and ventured into startup creation—a rich learning experience. [04:00] Navigated through different phases at Meta. [07:22] Delved into the intricacies of China's unique market, including addressing challenges related to languages and transportation. [10:49] Emphasized the integration of data and customer support for continual improvement. [16:31] Realized the significance of solving problems with tangible value as a startup founder. [19:06] Adapted to changes in the business landscape, recognizing potential success. [23:41] Explored diverse and pragmatic global technology approaches, particularly in China, where the focus is on addressing concrete business problems like connecting fragmented advertising markets and personalizing profiles. Valuable insights were gained through this journey. [26:28] Encountered challenges when an old client delayed migration, causing disruptions. Stress-tested by major clients, leading to problem-solving. [30:58] Seized the opportunity to shape the company's business model. [31:54] Defined the company's mission as a lifelong learning partner in technical education. Explored potential business models, ruling out advertising due to an insufficient audience. [35:15] Highlighted the importance of early coding for commitment. [40:44] Stressed the role of storytelling in achieving success in big tech. [43:20] Emphasized understanding the audience and maintaining a focus on growth. [45:19] Advocated for applying unexpected insights to pitch successful ideas. Stay tuned as we unpack invaluable lessons, experiences, and reflections from Yu-Kuan Lin. More From Yu-Kuan: Yu-Kuan's LinkedIn More from Delaney: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Delaney’s AI Consulting⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to ELEVATE Podcast & Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Jod Kaftan is the Head of Design at Oracle's renewable energy department, shares his fascinating journey and expertise in organizational design and design thinking. We uncover the crucial role of design in solving customer problems, driving innovation, and transforming organizations. From the importance of empathetic leadership to the emerging field of design strategy, we dive deep into the world of design and its impact on various industries. We cover all this and more: [00:02:29] A Journalist Turned Content Strategist's Journey. [00:04:07] Exploring Servant Leadership, Learning from Mistakes, and Fostering Growth Through Fjord Experience. [00:09:26] The Common Ground of Design and Journalism: Understanding Problems and Chasing Data Points. [00:14:00] Navigating a Long Consulting Career, Driving Enterprise Growth, Leading in Design, and Contributing to Climate Change Solutions at Oracle Opower. [00:16:26] Bridging the Gap: Print and Digital Platforms for Decarbonization. [00:19:44] Enhancing Energy Efficiency: The Role of Stickers in Reminding Peak Energy Usage. [00:26:43] Balancing Complexity in Large Organizations: The Challenge of Juggling Revenue and Transformation. [00:28:29] Customer-Centric Design: The Key to Achieving Success. [00:33:58] Exploring Design Thinking, Customer-Centricity, and Organizational Priorities. [00:37:07] How Collaboration Stimulates Effective Problem-Solving. [00:38:28] The Process of Research, Prototyping, and Validating Parallel Paths. [00:43:01] How Product Leads Collaborate with Design Teams. [00:46:50] Embracing a Lifelong Journey of Growth, Learning from Mistakes, and Protecting Your Team While Helping Others. [00:48:49] The Evolution of Digital Products and the Focus on Personal Growth. Prepare to be inspired as we elevate the conversation on design and leadership with Jod Kaftan. More From Jod: ⁠⁠⁠Jod's LinkedIn⁠ More from Delaney: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Delaney’s AI Consulting⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to ELEVATE Podcast & Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Anish Kannan is a visionary and leader who played a pivotal role in bringing Amazon's Alexa devices to market. Join us as we explore the tactics and tools for product strategy, the challenges faced in building revolutionary products, and the importance of effective team leadership. We'll also be diving into Anish's insights on interviewing, customer communication, and how to navigate the ever-changing landscape of product management. We cover all this and more: [00:01:23] Amazon Alexa Visionary - Journey from Zero to Multimillions, Teams, Innovation, Leadership, and Communication Tips. [00:04:46] The Role of Product Management: Problem-solving, Building, and Customer Focus. [00:08:57] Finding Joy in a Job Change through Surgical Questioning. [00:11:38] The Risks of Hiring, Especially for Outsiders. [00:15:33] Amazon's New Voice-Controlled Device Introduction. [00:17:21] Navigating Partnerships, Building Unique Experiences, Launching, and Finding Joy. [00:20:16] Convenience and Problem Solving with a New Device Type, Music Search with Screen. [00:23:26] Collecting Feedback, Monitoring Discussions, Issue Resolution, and Customer Interviews. [00:27:27] Product Leadership, Management, Value of PR FAQ, and the Working Backward Process. [00:31:42] Maintaining High Recruiting Standards. [00:35:18] Key Factors in Evaluating Product Management Candidates. [00:36:18] Focusing on Relevant Questions and Specificity. [00:40:52] The Importance of Direct and Succinct Communication for Product Managers. [00:45:26] Influencing Stakeholders for Effective Product Management. [00:46:28] Trust, Influence, Passion for Technology, and Credibility. [00:50:28] Reflections on Being a Product Leader at Amazon So sit back, relax, and get ready to elevate your knowledge and skills as we uncover the secrets of successful product development. More From Anish: ⁠⁠Anish's LinkedIn More from Delaney: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Delaney’s AI Consulting ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to ELEVATE Podcast & Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Emily McDonald is a scientist, coach, consultant, speaker, and creator. She holds bachelors & masters degrees in neuroscience and has spent the last 4+ years researching neuroplasticity, learning & memory. She teaches and creates content about mindset, neuroscience & spirituality to her 400k+ followers on social media. Her mission is to educate and empower others to master their minds, so that they can become the master of their lives. From creating a life you love to manifesting success and forming valuable partnerships, we uncover the tools and tactics needed to elevate your life and career. We cover all this and more: [00:01:15] Essential Tools and Strategies for a Fulfilling Life [00:06:14] Elevating Vibrations and Helping People [00:11:07] Standing Out, Authenticity, and Pursuing Your Passions [00:14:38] Building a Loyal and Engaged Audience with Polarizing Content Online [00:16:14] The Significance of Authenticity Revealed Through a Calm Partnership [00:21:26] Exploring Brainwave Patterns (Delta & Theta) in Sleep Stages [00:24:01] Utilizing Hypnotherapy to Enhance Performance [00:26:38] Self-Support and Belief in Your Path to Success [00:28:43] Managing High Expectations, Self-Forgiveness, Self-Motivation, and Self-Care [00:34:16] Crafting Morning Affirmations for Personal Growth [00:35:37] The Crucial Role of Gratitude in Achieving Extreme Happiness [00:41:22] Building Confidence and Belief in Entrepreneurship [00:45:08] Scheduling Time for Boredom as a Creative Process [00:49:24] Exploring Neuroscience through Andrew Hooman's Incredible Podcast [00:51:14] Creating Resonant, Easily Digestible Content for Your Audience So, get ready for an inspiring and transformative journey as we discover the keys to unlocking your true potential! More From Emily:  ⁠⁠⁠Emonthebrain⁠ ⁠Emily's Instagram⁠ ⁠Emily's TikTok⁠ ⁠Em on the brain! - YouTube Channel⁠ ⁠Emily's LinkedIn⁠ More from Delaney:  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Delaney's App - NoTox (TurboTax for Your Longevity)⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to ELEVATE Podcast & Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Navid Momeni is the CEO of SalesGuru Global and author of the best-selling book, How to be a Sales Master. In this episode, Naveed shares his insights on the often misunderstood world of sales, exposing the misconceptions perpetuated by movies and social media influencers. We delve into the keys to successful sales, from understanding the industry to speaking the language of your potential clients. Navid's expertise in scaling and bootstrapping a sales process within an organization provides our listeners with valuable tips they can immediately implement in their own lives and businesses. We explore the importance of market and product validation for startups, along with the need to identify your ideal customer profile and customize your outreach. Navid's passion for sales shines through as he encourages entrepreneurs to ask provoking questions and emphasizes the power of phone conversations in an era dominated by digital communication. We cover all this and more: [00:06:14] Founders: Understand demand, target market, pitch. [00:11:17] Customized messaging is crucial for sales success. [00:15:01] Addressing problems? Schedule a call, share info. [00:17:25] Beware of salespeople damaging reputation and company. [00:20:52] Ask questions, create a strategic outcome, validate prospect's needs. [00:26:18] Start emails by highlighting the problem your product solves. [00:29:05] In the consulting industry, help businesses in 5 minutes. [00:32:16] Phone calls are vital; email/LinkedIn messages are inefficient. [00:36:25] Listen and acknowledge objections to close sales. [00:37:28] Surprise customers with unexpected success stories and meetings. [00:41:32] Limited time to understand someone's problems. [00:46:01] Ask affirming questions and tie them back to the problems. [00:47:23] Valuable tips for product demos with a customer-focused approach. Get ready to take your sales skills to new heights as we dive into this enlightening conversation with Navid Momeni. More From Navid: ⁠How to Be a Sales Master Sales Guru Global Navid's LinkedIn More from Delaney: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Delaney's App - NoTox (TurboTax for Your Longevity)⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to ELEVATE Podcast & Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Chelsea Haines is the CEO and founder of The Gut Health Agency. In this episode, we explore the importance of listening to our bodies, overcoming trauma and stress, and optimizing our gut health for a thriving life. Chelsea also shares her personal journey, her expertise in building a successful business, and practical tips for those embarking on their own wellness journey. We cover all this and more: [00:01:12] Exploring the connection between gut health and leadership. [00:06:04] The importance of understanding the link between the immune system, digestive health, and leadership. [00:07:47] Using the GI MAP test to uncover insights into digestion and how it impacts our body's fueling system. [00:12:28] How the GI MAP test provides valuable information about the health of your microbiome. [00:15:51] Trusting and interpreting your body's signs and symptoms. [00:19:36] Recognizing that traumatic experiences are unique and shouldn't be compared. [00:23:34] Strategies to retrain your nervous system to better handle stress. [00:27:33] Insights from the founder of Orpheus on combining engineering principles with trauma therapy. [00:29:17] Understanding the impact of brain activity on verbalization in PTSD patients. [00:32:00] How therapy can help break old neural pathways and reteach the brain. [00:37:38] The role of the brain in seeking proof of beliefs and how this affects our overall beliefs. [00:41:38] Exploring the use of meditation and music for achieving balance. [00:45:01] Addressing common challenges such as fear of success, marketing hesitations, and self-doubt. [00:47:07] The importance of facing your fears as a crucial step toward achieving your goals. [00:49:22] How self-understanding can foster trust in decision-making. Join us in this enlightening episode as we uncover the secrets to improving gut health, retraining our nervous system, and finding success in both business and personal well-being. More From Chelsea: The Gut Health Agency Chelsea Haines Coaching Chelsea's Instagram Orpheus Mind Technologies⁠ Orpheus Mind Technologies⁠' Instagram More from Delaney: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Delaney's App - NoTox (TurboTax for Your Longevity)⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to ELEVATE Podcast & Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Brent Rudewick is the head of product for Adobe's revolutionary Workfront product. With a strong background in marketing optimization and a passion for technology, Brent has played a pivotal role in creating millions of dollars of new value at Adobe. As we dive into our conversation with Brent, we'll explore the intricate steps involved in content creation and delivery, the significance of metadata, and the power of aligning your product with customer needs. We'll also uncover Brent's fascinating career journey, which started in the food industry and led him to the software world. We cover all this and more: [00:05:04] Workfront, a leading collaborative work management solution catering to enterprises and marketing teams. [00:07:47] Strategies for Effective Content Marketing. [00:11:54] The impact of 2020 on work culture and the rise of online tools for efficiency. [00:16:33] Marketing Optimization and Technology Management: Transitioning to Workfront. [00:20:27] Secrets of Success Across Multiple Industries. [00:21:05] The Limitless World of Tech: Imagination as the only constraint. [00:25:17] The Crucial Role of Subject Matter Expertise and Trust. [00:28:37] Key Advice about Proactivity, Curiosity, and Consistency. [00:33:55] Engaging with Executives and Understanding Their Priorities. [00:35:40] The Power of Effective Storytelling and a Strong Work Ethic. [00:39:40] The Value of Asking Important Questions. [00:42:15] AI Integration in Workframe [00:44:35] Navigating the Future Landscape: Customer-Centric Approach, Reacting to Competitors, and Resource Allocation. [00:48:09] Embracing Uncertainty, Self-Discovery, and Overcoming Fear. Join us as we unravel the secrets to effective communication with executives and discover the importance of reinvention and innovation. Get ready to elevate your knowledge and take your business to new heights. More From Brent: Brent's LinkedIn More from Delaney: ⁠⁠⁠⁠⁠⁠⁠⁠⁠Delaney's App - NoTox (TurboTax for Your Longevity)⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to ELEVATE Podcast & Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Michelle Dayan is the head of product at Amazon. She shares her insights on building a culture of innovation, resolving conflicts, and thinking beyond current competition. We delve into the challenges faced by product managers and how they can anticipate customer needs to create truly remarkable products. Along the way, we'll also discover the importance of collaboration between engineering, science, and UX teams. We cover all this and more: [00:00:33] Michelle Dayan on leadership and innovation. [00:03:05] Managing technical teams at Amazon for 8 years, supporting various products and handling customer complaints. [00:07:21] The complexity and scale of customer problems. [00:11:56] Scaling the team requires developing inspection mechanisms. [00:14:42] PMs need to become thought leaders internally. [00:20:49] Engaging engineers and scientists requires understanding nuances. [00:25:36] Understand your customer, quantify problems, prioritize opportunities. [00:28:22] Create open culture, dive deeper, encourage forward thinking. [00:32:15] Strategically invest in innovation for future success. [00:36:39] The relevance of small features over time. [00:38:14] Being transparent and creating stability through a durable vision. [00:43:02] Curiosity and asking questions disarm and clarify. [00:46:02] Amazon's secret sauce: customer focus and innovation. Join us as we elevate our thinking and gain insights from Michelle Dayan on creating impactful products, fostering collaboration, and leading with vision. More From Michelle: ⁠Michelle's LinkedIn⁠⁠ More from Delaney: ⁠⁠⁠⁠⁠⁠⁠⁠⁠Delaney's App - NoTox (TurboTax for Your Longevity)⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to ELEVATE Podcast & Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Minko Gechev, the Product Lead at Google for the Angular Open Source project and former CTO of rhyme.com, (acquired by Coursera). In this episode, we dive into lessons from scaling Rhyme from a 1-person team to VC backed organization. We also explore how Google builds products & how to maximize an open source project’s impact (as a company and as an engineer). We cover all this and more: [00:02:21] From 1 man team to Coursera acquisition. [00:09:07] Growing as a CTO to understand business perspective. [00:13:11] Angular, a popular web framework. [00:15:05] Data overload, justifying investments, prioritizing initiatives. [00:19:54] Investing in open source community for Angular. [00:23:37] Open source value and ethics in team talent and operations, plus engineering team orchestration best practices. [00:26:52] Committee decisions, ladder roles, addressing biases. [00:30:44] Open source influences large language models. [00:34:13] Building connection and investment through regular tool use, starting with beginner-friendly issues like fixing typos. [00:39:28] Consistency and practice are key to success. So tune in as we uncover the secret behind building successful technology companies, scaling open source projects, and much more with our exceptional guest, Minko Getchev. More From Minko: Minko's LinkedInMinko's X (Twitter)Minko's GitHub More from Delaney: ⁠⁠⁠⁠⁠⁠⁠⁠Delaney's App - NoTox (TurboTax for Your Longevity)⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to ELEVATE Podcast & Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

EC Synkowski, a certified dietitian and wellness expert who has built a thriving brand called OptimizeMe Nutrition. With a strong social media presence and a B2B distribution model, EC has successfully expanded her nutrition programs to over 1300 gyms nationwide. We cover all this and more: [00:04:56] Leveraging existing connections. [00:07:54] Ready-made nutrition challenges for gyms, attracting 1300 users. [00:10:59] Gym program led to increased network growth. [00:13:31] Transition from social media to podcast for sales. [00:17:26] Digital media saturated with gimmicks, nutrition habits need improvement. [00:22:33] Understanding food, macros, and fitness goals. [00:24:32] Test, learn, and adapt before taking big leaps. [00:31:08] Recognizing strengths, not relying on social media. [00:32:56] Email touch points drive engagement and loyalty. [00:37:48] Rogue, a fitness company, began small, now flourishing. [00:40:17] Kardashians no longer relatable in pop culture. Join us as we dive into the strategies and tactics EC used to build and grow her business, and discover how these strategies can be applied by entrepreneurs looking to create both B2B and B2C businesses.  More From EC: OptimizeMe Nutrition EC's Instagram⁠ OptimizeMe Nutrition's Facebook OptimizeMe Nutrition's YouTube Channel⁠⁠ More from Delaney: ⁠⁠⁠⁠⁠⁠⁠Delaney's App - NoTox (TurboTax for Your Longevity)⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to ELEVATE Podcast & Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Lindsey Bomgren is the CEO of nourishmovelove.com. Lindsey's business is all about providing free at home workouts for busy women, with a focus on prenatal and postpartum journeys, as well as strength training. Lindsey has truly created a unique and impactful brand, differentiating herself by offering all content for free and monetizing through ads on her website, with YouTube as a secondary revenue stream. Throughout our conversation, Lindsey shares her journey of building nourishmovelove.com, the power of strategic content creation, and the pivotal role that SEO has played in her success. We cover all this and more: [00:02:53] Free at home workouts for women worldwide. [00:07:50] Find success through diversification. [00:13:50] Strategic content creation using keyword research. [00:21:33] Starting on YouTube for faster monetization. [00:24:03] Using a combination of different tools for search trends and the importance of thumbnails and content. [00:28:09] Filming high-quality content. [00:32:09] Business, team, separation between work and personal. [00:36:32] Efficient scheduling and balancing work-life priorities. [00:40:41] Outsourcing and building a successful team. [00:44:40] When people own specific tasks, responsibility leads to revenue. Join us as we dive deep into Lindsey's inspiring story and uncover the valuable tips and strategies that have propelled nourishmovelove.com to great heights. More From Lindsey: NourishMoveLove NourishMoveLove YouTube Channel Lindsey's Instagram Lindsey's X (Twitter) ⁠Lindsey's LinkedIn⁠⁠ More from Delaney: ⁠⁠⁠⁠⁠⁠Delaney's App - NoTox (TurboTax for Your Longevity)⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to ELEVATE Podcast & Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Derek Osgood is the founder of Ignition, a groundbreaking go-to-market platform. With over 100 successful product launches under his belt and more than $1 billion in revenue generated, Derek is an expert in scaling technology companies and gaining an edge in product marketing. We cover all this and more: [00:05:00] Scaling a chaotic startup to rapid growth. [00:09:28] Navigating Outbounding Challenges. [00:15:01] The Power of Creativity and Simplicity. [00:19:12] Streamlining Product Launches and Sales for Companies. [00:23:22] Streamlined Integration, Roadmap Planning, and AI-driven Updates. [00:26:07] Boosting Productivity by the use of AI. [00:29:37] Driving Growth through Harnessing Outbound, Inbound, and Channel Partnerships. [00:33:44] Evolving Content Creation Landscape. Join us as we uncover valuable insights and learn how to make an impact in your business through innovative marketing approaches. More From Derek: ⁠Ignition's Website ⁠Derek's X (Twitter) Derek's LinkedIn⁠ More from Delaney: ⁠⁠⁠⁠⁠Delaney's App - NoTox (TurboTax for Your Longevity) ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to ELEVATE Podcast & Newsletter⁠⁠⁠⁠⁠

Lindsey Elmore is a board-certified pharmacist, functional medicine clinician, and world-renowned wellness expert. Lindsey's impressive background and diverse expertise have earned her a substantial following on social media, where she shares insights on environmental toxicity, health core building, and the regulation of drug pricing. We cover all this and more: [00:02:38] Lindsey's career journey: from pharmacy to functional medicine. [00:09:11] The need for regulation in the pharmaceutical industry. [00:19:31] Monetize everything, build trust, diverse revenue. [00:22:30] Earn money through various means and solve people's problems to drive sales. [00:25:45] Embracing your brand and inspiring others. [00:33:42] The root causes of diseases, and simple and practical solutions for health. [00:39:10] The importance of investing in health and navigating healthcare. Join us as we delve into Lindsey's experiences and explore how she uses her personal brand to create a positive impact in the world. More From Lindsey: Lindsey's Website ⁠Lindsey's Instagram Lindsey's Facebook Lindsey's Youtube Channel Lindsey's LinkedIn The Lindsey Elmore Show More from Delaney: ⁠⁠⁠⁠Delaney's App - NoTox (TurboTax for Your Longevity)⁠⁠⁠⁠⁠⁠⁠⁠ Subscribe to ELEVATE Podcast & Newsletter⁠⁠⁠⁠

Mona Akmal is the CEO & founder of Falkon AI, the hottest revenue optimization platform of 2023. Mona has successfully scaled 3 companies to multi-7 figures as COO, and is now on the same path with her own venture, Falkon. Mona shares her experience of what it takes to build a successful tech business in 2023, how to secure funding for your startup, and why making the right hiring choices are essential to create long term success. We cover all this and more: [00:02:37] Mona's decision to start Falkon [00:05:46] Why "finding your unfair advantage" is the key to founder success [00:10:23] Making the right hiring decisions as an early founder [00:11:55] Transforming business operations through insight and automation. [00:16:52] Solution-focused approach: How to Compound your Projects for Long term Success [00:27:38] The Three Pillars of Sales Success [00:38:08] How building the wrong product (& clients) can destroy a team [00:44:04] Importance of transparency in company's financials and operations. [00:47:21] Leveraging Authenticity to find your Competitive Edge Join us as we uncover the secrets and strategies behind Mona's entrepreneurial triumphs in this episode of ELEVATE. More From Mona: ⁠⁠Mona’s LinkedIn⁠ Falkon's LinkedIn Falkon's Website More from Delaney: ⁠⁠⁠Delaney's App - NoTox (TurboTax for Your Longevity)⁠⁠⁠ ⁠⁠⁠Subscribe to ELEVATE Podcast & Newsletter⁠⁠⁠

In 2022 Jake Whan grew his Instagram platform from 2,000 to over 500,000 which led to his Holistic Health business completely taking off. Jake is a prominent figure in the wellness space, offering guidance on various aspects of wellness, from physical fitness and diet to mindset and spiritual growth. We dive deep into the specific strategies he used to grow on Instagram, along with other tips that anyone can deploy to create real success in their personal brands. We cover all this and more: [00:04:15] Jakes battle with depression and anxiety, now helping others with their health. [00:11:38] Increased followers through strategic content creation [00:18:18] Jake's pivot into breathwork [00:21:47] People's deep need for confidence & authentic expression as a business opportunity [00:26:15] Breathwork as a tool for transforming life, relaxation, & enhanced creativity. [00:28:30] Exploring human nature, healing journey, holistic wellness. [00:37:02] Importance of keeping your home environment clean [00:39:04] Why it's essential to maintain clean air in home Join us as we learn from Jake's experiences and explore the profound connections between physical, emotional, and spiritual well-being. More From Jake: ⁠⁠Jake’s Instagram⁠ ⁠Jake's YouTube Channel Jake's TikTok Jake's Twitter theconsciouscoach.biz The Conscious Coach Podcast More from Delaney: ⁠⁠⁠Delaney's App - NoTox (TurboTax for Your Longevity)⁠⁠⁠ ⁠⁠⁠Subscribe to ELEVATE Podcast & Newsletter⁠⁠⁠

Ray Dargham is the mastermind behind Dubai's largest tech conference, STEP. STEP has hosted thousands of startups that have raised over $1.5 BILLION in funding. STEP is one of the largest tech events in the world, hosting hundreds of thousands of attendees. We sit down to unpack how he brought his vision to life, and what he’s learned about startup success along the way. We cover all this and more: [00:03:48] Ray’s early success with bootstrapping a tech business [00:07:21] Multiple ways to transition into entrepreneurship. [00:13:16] Keys to Fundraising Success for Young Companies [00:17:08] Unplanned journey led to successful startup growth. [00:22:46] How Ray capitalized on personalized email marketing [00:27:28] Leveraging Emerging Markets for growth at STEP" [00:33:36] How Ray maximizes value for Startups at STEP [00:39:54] Importance of fun and culture in business. [00:43:22] Optimize for fun to build a better culture. Join us as we explore the journey of building Dubai's largest tech conference from scratch on this episode of ELEVATE. More From Ray: ⁠Ray’s Instagram Step Conference Instagram Step Conference | Technology & Startup Festival | Dubai More from Delaney: ⁠⁠Delaney's App - NoTox (TurboTax for Your Longevity)⁠⁠ ⁠⁠Subscribe to ELEVATE Podcast & Newsletter⁠⁠

Maddie Miles is the founder of Peace Love Hormones, a brand centered around women's health, hormones, and fertility. In this episode, Maddie shares her journey of starting as a health and wellness blogger and growing her product line to $40,000/month organically with Instagram. Throughout the episode, Maddie emphasizes the importance of being authentic on social media and strategies for building community & engagement. We cover all this and more: [00:01:54] Maddie’s career as a clinical herbalist [00:05:13] Self-funding a successful wellness consumer product brand [00:14:13] Scaling her business from $0 to $40,000/month [00:18:09] Why Maddie doesn’t run ads [00:22:20] Maddie’s top 3 strategies for growing her audience to 64,000+ on Instagram [00:30:19] "Don't overwork, commit fully, and delegate" [00:33:06] Outsource logistics, prioritize self-care, and hire help. [00:37:38] Networking, learning, and mentoring options for entrepreneurs. [00:40:54] Connect with Maddie Miles on social media. Join us on this episode of ELEVATE as we learn from Maddie's experiences and gain insights into building a successful business while prioritizing self-care and authenticity. More From Maddie: Maddie’s Instagram PeaceLoveHormones.com More from Delaney: ⁠Delaney's App - NoTox (TurboTax for Your Longevity)⁠ ⁠Subscribe to ELEVATE Podcast & Newsletter⁠