Easy Scaling Podcast

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode96 In this episode, I'm getting into a topic we all deal with at some point: handling conflict in business. Whether it's with a team member, a client, or even between team members, these uncomfortable situations can pop up and throw a wrench in your day. I'm sharing my thoughts on setting a firm no-nonsense policy for disrespectful behavior and how to tell the difference bet...

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode95 Today, I’m peeling back the layers on a topic that touches all of us at some point: burnout. While we often link burnout directly to work overload, my recent conversations, particularly with my coach Julia, have shed light on a different angle—that personal life complexities can be just as much as a problem in leading us to feel overwhelmed and burnt out. In this episode,...

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode94 In this episode, I'm talking about something that comes up a lot inside Scaling School: building and managing a team. I often discuss this with clients who are navigating the growth of their teams, from hiring their first employee to expanding further. We'll explore strategies for keeping a team motivated, ensuring retention, and fostering loyalty. I’m getting into the ch...

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode93 In today's episode, I'm unpacking something crucial that every business owner needs to master: following up. You might have heard the old saying, "the fortune is in the follow-up." Trust me, it couldn't be truer, and I'll share why not following up might be costing you more than you think. We'll go over why following up is a game-changer, enriched with personal stories ...

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode90 In this episode, I discuss how I'm preparing for my second maternity leave and the lessons learned from the first. Joined by Andrea, we talk about setting up our business to function smoothly in my absence. Andrea has grown from a VA to heading client services, and we explore what that transition entails. We go into the specifics of how we've adapted our business model to...

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode91 In today's episode, we're diving into a topic that every entrepreneur can relate to: patience. Or perhaps more accurately, impatience. Historically, I’ve been an impatient person, and while this trait can fuel our motivation and drive, it can also lead to frustration and poor decision-making. We’ll explore the dual nature of impatience and discuss how it can both propel u...

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode90 In today's episode, we tackle the topic of freebie funnels, but with a twist. While I'm a big advocate for using freebie funnels to significantly grow a list, the real question I'm addressing today is: Do you actually need a freebie funnel right now? This is a question many of you have asked, especially when considering the jump from individual client work to larger grou...

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode89 In this episode, I’m talking about why I'm not one to brag about how little I work. It's a trend I've noticed, with people flaunting minimal work hours, but I'm not here to judge. We're all different, with unique goals and expectations when it comes to running a business. But we all know that businesses aren’t built without hard work involved. The focus for me is ...

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode88 This episode goes into the importance of quarterly planning and how you can jump into Q2 and make the most of it. With Q1 almost behind us (crazy, right?), it's time to look ahead. Whether you've been planning all along or just getting started, this is your starter guide for the next quarter. I'll share insights from our 90-day planning process and if you want to dive d...

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode87 In this episode of the podcast, I’m chatting with Meg Truccano, one of our Scaling School students. We talked about different lead generation strategies, exploring both local and online avenues. Our conversation focused on pinpointing where Meg should concentrate her efforts to maximize her return on investment in terms of time and resources. I love pushing entrepreneurs...

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode86 In this episode, I’m chatting with Karen Delano, an Easy Scaling team member and PR and podcast pitching expert. She does all my own pitching and also works with our clients to secure top-notch features and podcast interviews. We cover the visibility strategy I personally use to get featured in Business Insider, Forbes and Nasdaq. We also go over the ways we position ou...

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode85 In this episode, I get into the nitty-gritty of marketing funnels and ads with Norleena Horton a member of Team Easy Scaling. As someone who's passionate about peeling back the layers of our business strategies, I thought this conversation was important to have. Norleena brings a wealth of knowledge not only as a Scaling School professor but also in handling our own mark...

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode84 In today's episode, I’m talking about effective goal-setting with Scaling School student, Jillian Anderson. Jillian is in the process of building her copywriting business and has some lofty goals for 2024. We chat through her main goals, what that looks like in clients needed for each of her offers, where her focus should be to achieve them and so much more. If yo...

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode83 In this episode, I’ve invited my coach and frequent podcast guest, Julia DeWolfe to take a look at the past year in the online business space and make some predictions on what’s coming up in 2024. Julia is a business and ...

For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode82 In this episode, I sit down with a frequent guest of the podcast, Emma-Louise Parkes. Emma-Louise is a business and mindset coach and also a tenured professor for Scaling School. If you’ve tuned in to the las...