Ecom Life with Phil Kiel

On episode 12 of Ecom Life, Phil sits down with Alex Cooper from Oasis Growth Agency - a creative agency pushing the boundaries on performance content for Facebook and TikTok ads.  Alex discusses what has helped them take ideation, scripting and delivery to the next level, plus where he thinks performance creative will go next. You can find Alex at: https://twitter.com/alexgoughcooper https://www.oasisgrowth.agency/ Phil's links: https://twitter.com/philkiel email: phil@helloearthagency.com helloearthagency.com consciouslycreative.agency

Media buying has changed, activity outside of Ads Manager has the biggest impact inside Ads Manager 👇 here's why We work with brands that spend over $200k per week who use: - campaign budgets - lowest cost (zero manual bids) - dynamic creative testing + post IDs for winners Don't over think the account setup or the switches we have available, brand + product + creative is what wins. I know that last point about product + creative isn't new - but we regularly discuss ABO vs CBO, best way to test new creative, cost cap vs bid cap vs New Era cap. There's brands + media buyers out there who are using that time to improve: brand, product, creative, CX, CRO etc. silently, and they're winning! Re. the over $200k per week in spend = if big accounts are behaving like this, then so should very small accounts, if you've got $100 per day you don't have room to test manual vs auto bid. https://twitter.com/philkiel email: phil@helloearthagency.com helloearthagency.com consciouslycreative.agency

Advantage+ Shopping campaigns! It sounds fancy and like it might solve all of our issues, but is it everything it's cracked up to be? Will this make all media buyers redundant? On episode 010 of Ecom Life, Phil answers these important questions. https://twitter.com/philkiel email: phil@helloearthagency.com helloearthagency.com consciouslycreative.agency

On episode 9 of Ecom Life, Phil runs through a number of recent updates at Hello Earth Agency: New hires and team changes AirBnB shoot day New brands onboarding Why we've lost some clients this year https://twitter.com/philkiel email: phil@helloearthagency.com helloearthagency.com consciouslycreative.agency

Phil digs deep into three Facebook Ad Libraries across three DTC cereal brands (think Magic Spoon and you're on the right track!). This episode is best watched on Spotify so you can benefit from watching the video, this recording has also been uploaded to Phil's LinkedIn profile. https://twitter.com/philkiel email: phil@helloearthagency.com helloearthagency.com consciouslycreative.agency

Phil returns after his first holiday this year (and what feels like since March 2020!) Learnings from his handover plus some new changes to his WFH setup. https://twitter.com/philkiel email: phil@helloearthagency.com helloearthagency.com consciouslycreative.agency

On episode 6, Phil talks through a few updates, including a development in his home-office, and a long overdue holiday, and how delegation is important to levelling up the team and agency. https://twitter.com/philkiel email: phil@helloearthagency.com helloearthagency.com consciouslycreative.agency

In this Ep 5 of Ecom Life, Phil discusses a topic that's very important to him, especially during Q3, focusing on efficiency and profitability of scaling, for both brands and media buyers. https://twitter.com/philkiel email: phil@helloearthagency.com helloearthagency.com consciouslycreative.agency

In this first Friday WIP (Work In Progress) Phil runs through changes in the team, new brands that have partnered with Hello Earth Agency, the priority for seasonal brands in August 2022 and where the team are focusing ahead of Q4. https://twitter.com/philkiel email: phil@helloearthagency.com helloearthagency.com consciouslycreative.agency

Episode 3 of Ecom Life with Phil Kiel, this week, Phil shares an insight into a very important onboarding tasks for brands who use Facebook ads, Klaviyo and Shopify - how we track conversion rate to email signup from all traffic sources using a goal in Google Analytics. You can implement this goal on your Shopify site and GA using the guide from Klaviyo here: https://help.klaviyo.com/hc/en-us/articles/115005077027-How-to-Configure-Google-Analytics-Goal-Tracking-for-a-Signup-Form https://twitter.com/philkiel email: phil@helloearthagency.com helloearthagency.com consciouslycreative.agency

Episode 2 of Ecom Life with Phil Kiel, this week, Phil runs through how the team segment and define the types of brands they work with, what signals they use to differentiate the accounts and what the similarities are, between blended ROAS, offers, creative testing and more. https://twitter.com/philkiel email: phil@helloearthagency.com helloearthagency.com consciouslycreative.agency

Welcome to the first episode of Ecom Life with Phil Kiel! This week, Phil gives you a brief introduction on who he is and a quick recap on the last few years of agency life at Hello Earth. https://twitter.com/philkiel email: phil@helloearthagency.com helloearthagency.com consciouslycreative.agency/