DiscoverEcommerce Coffee Break - Helping You Become A Smarter Online Seller
Ecommerce Coffee Break - Helping You Become A Smarter Online Seller
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Ecommerce Coffee Break - Helping You Become A Smarter Online Seller

Author: Build and grow your online store with expert insights on ecommerce, marketing, tech, and entrepreneurship.

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Want to be a smarter online seller? This marketing podcast empowers you to build a profitable online business that excites you. 


The goal of every episode is to uplevel you as an online merchant and business owner, taking your marketing strategy and online sales to the next level. 


Each week, host and digital marketing veteran Claus Lauter interviews world-class e-commerce experts, founders, and marketers. They share their stories, tips, tactics, and strategies on how to build a successful Direct-to-Consumer (DTC) brand. 


We discuss e-commerce, digital marketing, technology, AI, and entrepreneurial strategies. 


Whether you have an online store, want to leave your 9-5 job, do a side hustle, or start your own business as a founder, this podcast is for you. 


With over 350 episodes, you'll find the help you need to start, run, and grow your DTC brand or online store fast. 


Some examples: 

✨ Mastering paid ads (Meta/Google), social media marketing, email marketing 
✨ Selecting the best apps & marketing tech for your needs 
✨ Optimizing your store for higher conversion rates 
✨ Scaling your ecommerce business with minimum effort 
✨ Improving productivity and profitability 
✨ New Shopify apps, dropshipping and more  


🎧 Short episodes, ideal for listening on the go. New episodes are released twice a week.  


⭐ Subscribe now to join the community of successful online sellers. Please follow, rate, and review the podcast if you enjoy it.  


📬 Join the newsletter to get weekly insights for free:  https://newsletter.ecommercecoffeebreak.com/  


🙏 Guest Requests & Listener Questions 
https://ecommercecoffeebreak.com/contact/  


🎧 Podcast starter playlists: https://ecommercecoffeebreak.com/playlists   

 


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Follow us for: Acquisition, AI, AI Marketing, Artificial intelligence, Business Growth Strategies, Business Operations, Conversion, Conversion Rate Optimization, Copywriting, CRO, D2C, DTC, Data Analytics, Digital Marketing Strategies, Direct-to-consumer Marketing, Dropshipping, Ecommerce Logistics, Ecommerce News, Ecommerce Podcast, Ecommerce Trends, Email Marketing, Entrepreneurship, Founder, Make Money Online, Marketing Automation, Marketing Technology (Martech), Martech Solutions, Online Seller, Online Marketing, Online Store Optimization, Paid Ads, Paid Advertising, Paid Search, Paid Social, Paid Social Advertising, Retention, SEO, Search Engine Optimization, Shopify, Shopify Apps, Shopify Dropshipping, Shopify Experts, Shopify Plus, Side Hustle, Shopify Themes, Social Media Marketing, Solopreneur, Traffic Generation

378 Episodes
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In this episode of Ecommerce Coffee Break, we dive into a strategic approach to managing and removing negative Amazon reviews effectively. Our guest, Danan Coleman, Chief Revenue Officer at TraceFuse.ai, shares his expertise on how to handle negative reviews that violate Amazon guidelines. Danan provides valuable insights on maintaining review integrity and trust, improving product ratings, and boosting conversions while staying within Amazon’s policies. Topics discussed in ...
In this episode, we dive into the rapidly evolving influencer and creator economy. Joining the conversation is Andy Cloyd, co-founder and CEO of Superfiliate.com, an influencer and affiliate platform built for online sellers, merchants and DTC brands. Andy shares insights into how influencer marketing has transformed over the years, the rise of micro and niche influencers, and practical strategies for brands to partner effectively with creators to grow their business. Topics...
In this episode of eCommerce Coffee Break, we explore how AI is transforming one of the biggest challenges in modern eCommerce: inventory management. Our guest is Fabricio Miranda, founder and CEO of Flieber.com, an advanced inventory planning platform for modern commerce. Fabricio shares insights on why traditional methods like Excel fall short, how Flieber's AI-driven solutions are helping brands streamline inventory processes, and how businesses can improve their forecasting an...
In this episode of the Ecommerce Coffee Break Podcast, host Claus Lauter shares exciting updates from his travels and previews upcoming episodes covering key topics like how AI is simplifying modern eCommerce, strategies for handling negative Amazon reviews, and insights into the influencer creator economy. Claus also introduces a new daily YouTube segment, "eCom Minute," to keep listeners updated on the latest eCommerce news. Tune in to stay ahead in the ever-evolving eCommerce landsca...
In this episode of the podcast, we dive into the crucial issue of sizing in fashion ecommerce and explore innovative solutions to reduce returns and boost sales. Our guest, Gulnaz K., founder of EasySize.me, shares her expertise on solving the sizing dilemma. With nearly 15 years of experience in tech and a master's degree in strategic marketing, Gulnaz brings a unique perspective on the intersection of fashion and technology. Her company's flagship product, Fitquist, is used by o...
In this episode of the podcast, we explore practical tips for learning to work alongside AI, a crucial skill in today's rapidly evolving landscape. Joining me on the show today is Michael Walker, the Chief Marketing Officer at smythos.com.He shares insights on integrating AI into various workflows and enhancing productivity. Join us as we delve into strategies that empower professionals to thrive in an AI-driven environment.Topics discussed in this episode: Why AI is changing organizati...
In this episode, we explore why modern eCommerce brands are focusing more on operational success than marketing. Joining the discussion is Mo Afshar, CEO and Co-founder of Pipe17com. Mo shares insights on how operational efficiency is key to scaling a business and maintaining customer satisfaction, as well as how automation and AI are transforming order operations for online merchants. Tune in to learn how to optimize your backend processes and keep your eCommerce business running smoothly.To...
In this podcast episode, we explore one of the most crucial tools for a successful eCommerce experience: your store’s search function. Joining us is Arv Natarajan, Director of Product at GroupBy Inc. Arv shares his insights on improving search capabilities to enhance customer satisfaction and conversion rates. We discuss data catalog quality, the role of AI in search engines, and how to optimize merchandising with analytics. Tune in to learn how to boost your online store's performance with s...
In this podcast episode, I (your host, Claus Lauter) share the 4 Conversion Rate Optimization principles you need to know to optimize your store for more sales and revenue.Download your copy of the Conversion Rate Optimization Handbook. Instant download here: https://ecommercecoffeebreak.com/conversion-optimization-handbook/Topics discussed in this episode: Why conversion rate optimization is crucial for ecommerce businessesWhat cognitive load is and how simplifying your content can boo...
In this podcast episode, we explore how to drive organic traffic in an AI-driven world. Joining us is Mike Simmons, the owner of Plugin Useful. Mike shares his journey from software engineer to successful entrepreneur, leading a health tech company to significant growth before focusing on empowering Shopify entrepreneurs. Mike dives into the essentials of SEO, offering practical tips and insights on optimizing your store for better organic reach. Discover how to leverage AI and SE...
In this episode, we discuss how to boost your store’s revenue with effective email marketing strategies. Joining us is Sergey Sapelnyk, Co-owner of bedfordmarketing.co and founder of two successful eCommerce brands, Society Socks and Pearly Drinks. Sergey shares actionable tips on optimizing your email campaigns, improving mobile responsiveness, and increasing customer engagement. Whether you’re new to email marketing or looking to refine your strategy, this episode offers valuabl...
In this podcast episode, we discuss how to automate your marketing and take control of your online ecosystem. We explore the impact of automation on marketing efficiency. Our featured guests on the show are Emily and Alan Braithwaite from yellowtuxedo.co.uk Topics discussed in this episode: How to get started with email marketing automation for ecommerce beginners Why email marketing should be a higher priority in your overall marketing mix What information to collect wh...
In this episode, we explore email marketing strategies for e-commerce, focusing on Black Friday preparations. Our guest, Adam Robinson, CEO of retention.com, discusses the impact of Apple's privacy changes on Facebook ads and email remarketing. He explains how to overcome challenges like Klaviyo’s reduced cookie tracking window by using innovative methods to capture email addresses from website visitors. Adam also shares tips for warming up these new contacts to boost engagement and ensure a ...
In this episode, we dive deep into strategies for mastering Google Ads for eCommerce stores. Our guest is Shri Kanase, founder of YoruMarketing.com and a Google Ads expert with over 7 years of experience. Shri shares insights on common misconceptions about Google Ads, the differences between shopping campaigns and performance max, and his systematic TPS (Testing, Profitability, Scaling) approach. He also provides valuable tips for preparing for Q4, optimizing ad accounts, and achieving ...
In this episode, we dive into strategies for boosting your online store’s average order value (AOV) through effective cross-selling. Joining the conversation is Varun Kundra, Co-founder of AfterSell.com, a Shopify app used by over 20,000 brands for upselling and cross-selling. Varun shares insights on consumer psychology, personalization, and how merchants can seamlessly integrate third-party offers to maximize profits without additional effort. Topics discussed in this episode: W...
In this episode of the eCommerce Coffee Break podcast, we dive into the world of short-form video content for TikTok, Instagram Reels, and YouTube Shorts. Our guest is John Roman, CEO of BattlBox.com, who shares his journey from B2B sales to e-commerce success. John reveals how BattlBox leveraged video marketing to grow their brand, starting with long-form YouTube content and evolving into a powerhouse of short-form videos across multiple platforms. Learn about their content creation str...
In this episode of the Ecommerce Coffee Break podcast, we explore the Shopify marketing ecosystem with Brandon Amoroso, founder and president of electriq marketing. A Forbes 30 under 30 alum, Brandon shares insights on customer retention, e-commerce tech stacks, and the challenges of selling alcohol online. We discuss streamlining Shopify apps, boosting customer lifetime value, and how Brandon's company is revolutionizing alcohol sales in e-commerce following its acquisition by dr...
In this episode of the eCommerce Coffee Break podcast, we dive into winning data strategies for e-commerce growth. Our guest is Outi Karppanen, the lead marketing analytics strategist at Supermetrics.com. Outi shares her expertise on navigating the increasingly complex marketing analytics landscape, discussing how to make smart choices with data, handle privacy concerns, and optimize marketing efforts.Topics discussed in this episode: Why has the marketing analytics landscape evolved so ...
In this episode, we explore the critical impact of site speed on Shopify stores. Our guest, Darin Archer, Vice President of Product Strategy at Yottaa.com, shares expert insights on optimizing ecommerce sites for better performance. Learn why speed matters, what slows down your store, and how to boost conversions through improved loading times. Discover actionable strategies to enhance your Shopify store's performance and drive revenue growth.Topics discussed in this episode: Why site sp...
In this episode of the Ecommerce Coffee Break podcast, we explore conversion rate optimization (CRO) with a fresh perspective. Our guest, Marta Rogach, Business Development Lead at Plerdy, introduces an all-in-one tool that provides actionable insights into user behavior on e-commerce websites. Marta explains how Plerdy's solution helps store owners understand customer interactions, identify pain points, and make data-driven decisions to improve conversions, covering everything from heatmaps ...
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