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Ecommerce Conversations is the long-running weekly podcast from Practical Ecommerce, hosted by ecommerce entrepreneur Eric Bandholz.
•• Listen in as Eric interviews in-the-trenches founders and executives who address the essentials of launching, growing, and sustaining an online business. Hear their successes, mistakes, and plans — addressing customer acquisition, web traffic, marketing tactics, on-site conversion, shipping, favorite tools, funding, obstacles, and much more.
•• New episodes every Friday. Subscribe to the podcast here, and then read a condensed transcript at https://www.PracticalEcommerce.com/tag/podcasts.
606 Episodes
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Cheryl Sew Hoy says her company deals with poop. The Austin, Texas-based serial entrepreneur launched Tiny Health in 2020 to help folks monitor essential microorganisms in their digestive systems, which are critical for overall wellness. The process once required in-person doctor visits with cumbersome stool collection. Tiny Health offers the same service with a streamlined home-based kit and a prepaid mailer for the lab analysis. In this episode, Cheryl shares the importance of gut health ...
Many pro content marketers insist AI-generated text is inferior to humans'. But not Neville Medhora. He's a seasoned copywriter who claims AI is 95% as good as human writing, even for the most complicated work. "It's a hard pill to swallow, but you've got to adapt," he says. Neville is the founder of Swipe File, a curated library of promotional content, and before that, of Kopywriting Kourse, an instructional site. He first appeared on the podcast in 2019. In this episode, he addresses AI ...
Hal Smith says lowering clients' customer acquisition cost on Meta and Google is a focus of his agency, H Street Digital. He cites 5 performance levers, starting with the offer. Hal founded the D2C-focused agency in 2020 after stints managing political fundraising campaigns. "I learned the importance of the right message," he told me. In this episode, Hal shares his approaches to ad messaging, testing, targeting, and, yes, reducing CAC. For an edited and condensed transcript with embedded...
Host Eric Banholz asked Kenny Trusnik, founder of the agency Forest City Digital, how an ecommerce startup can attract customers amid today's AI tumult. "Focus on getting the product data as deep and clean as possible in a structured environment," he replied, adding additional tactics for LLM citations and referrals. In this episode, Kenny shares those approaches, along with his agency's focus, underlying principles, marketing playbooks, and more. For an edited and condensed transcript wi...
Please enjoy this repeat of a popular episode aired in August 2024. Mike Tecku first appeared on this podcast in 2019 as an Amazon marketplace seller. He then sold that business, a maker of floor mats, shortly afterward. He retired, became bored, and in 2022 launched Momentum, a direct-to-consumer nutritional shake producer. He and I discussed that venture last year in his second appearance. He's back. Momentum Shake is flourishing, as is Tecku. He's evolved from the nuts and bolts of making...
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