Ecommerce Finance Podcast

In this episode of The Ecommerce Finance Podcast, Stephen Brown and Kelley Birrell discuss the key ecommerce trends for 2025, focusing on market growth, digital marketing challenges, the impact of interest rates and tariffs, the potential of TikTok Shop, the role of AI, supply chain issues, and the implications of the de minimis rule.Takeaways The ecommerce market is showing positive growth heading into 2025. Digital marketing efficiency is a critical area for brands to focus on. Interest rates are projected to decrease, but inflation remains a concern. New presidential administration should be good for business, except for... Tariffs could significantly affect profit margins for ecommerce businesses. TikTok Shop presents new opportunities for sales but could be banned. AI tools are transforming marketing and content creation for ecommerce. Supply chain disruptions are expected, particularly with potential strikes at ports. The de minimis rule may change, impacting international drop shipping. New marketing avenues are emerging. Chapters00:00 Introduction to E-commerce Trends 00:44 Positive E-commerce Market Outlook 04:19 Challenges in Digital Marketing Efficiency 08:12 Mixed Trends: Interest Rates and Inflation 13:17 Business-Friendly Policies and Regulations 15:32 Tariffs and Their Impact on E-commerce 17:25 Navigating Tariffs and Cost Management 20:24 The TikTok Shop Dilemma 25:16 AI's Impact on E-commerce 29:05 Supply Chain Complexities 33:09 Understanding the De Minimis Rule 36:30 New Avenues for Sales and MarketingWork with LedgerGurushttps://ledgergurus.com/ecommerce-accounting-services/

Welcome to the eCommerce Finance Podcast.This podcast is here so that owners, operators, and others in ecommerce can have a better understanding of the financial implications of what they're doing.The reality is everything in a business has a financial impact and therefore every topic is on the table.Listen and learn so that your business can grow, experience sustained profitability, and achieve success.