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© Philip Smith
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Philip Smith hosts this weekly podcast on everything education marketing and student recruitment. A spin off of The EdUp Experience America's leading higher ed podcast.
Philip is the CEO of Education Marketing Agency, a student growth consultant and fractional CMO, lecturer in marketing and sales and has been a consultant and advisor to countless education providers.
In this podcast he meets with leaders in education marketing either working at or supporting leading education institutions to understand their strategies for success when it comes to their marketing, communications and sales.
Philip is the CEO of Education Marketing Agency, a student growth consultant and fractional CMO, lecturer in marketing and sales and has been a consultant and advisor to countless education providers.
In this podcast he meets with leaders in education marketing either working at or supporting leading education institutions to understand their strategies for success when it comes to their marketing, communications and sales.
65 Episodes
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Philip and Roland discuss Roland's career, Sofia University, how to make your university stand out, changes in the higher education sector and much more!
On this episode Philip is joined by Jeff Harmon, Chief Marketing & Communications Officer at Southern Illinois University, Carbondale. They talked about Jeff's career, Southern Illinois University, HigherEd marketing strategies, increased competition in the HigherEd sector, getting branding right, using data to make better decisions and the future of higher education and much more!
On this episode of the EdUp Marcomm Podcast Philip is joined by Nick Cuthbert, Director of Insight at The PIE. They discussed Nick's career in education, The PIE, highered marketing, the enrollment cliff, international education, the public and private sectors, politics impact on education and much more!
On this episode Philip is joined by two of the Co-Founders of Proof of Knowledge. They talked about why they decided to get into education, the main problem POK is trying to solve, the benefits of POK for digital certification, why micro credentials are important and much more!
On this episode Philip talks with Heidi Robbe about her career, what makes Prescott College different, faculty having personal brands, improving transparency and trust with students, the future of highered marketing, enrollment growth and much more!
Philip and Lindsey talk about Lindsey's career, Maricopa Community Colleges, accessible education for students, how to market to students correctly, 2 year degrees, better enrollment growth and much more!
On this episode Philip is joined by Joy McClure, Chief Admissions Officer at Tricoci University of Beauty Culture. They discussed Joy's role as Chief Admissions Officer, about Tricoci University, providing students with better opportunities, the changing higher education space, successful enrollment growth and much more!
On this episode Philip is joined by Bradford Sims, President of Capitol Technology University. They discussed Bradford's role as president, about Capitol Technology University and how it's different, providing guarantees of outcomes and securities for students, the changing landscape of higher education and much more!
On this episode Philip has Fiona Morrison on, Head of Marketing & Brand Development at the University of Aberdeen. Philip and Fiona talked about Fiona's career, her current role, the University of Aberdeen, her thoughts on the higher education sector, the importance of data, macro factors impacting highered and much more!
On this episode Philip is joined by Jennifer Horton, Marketing Director at William Woods University. Philip and Jennifer spoke about Jennifer's career, her experiences as marketing director, William Woods University, the importance of enrollment marketing, students needs from highered, scholarships, helping students get hands on experience and much more!
On this episode Philip is joined by Adam Stoltz, Director of Enrollment Marketing at the University of Idaho. They discussed Adam's career in highered, student's priorities and needs, his advice for enrollment growth, the University of Idaho, the future of higher education, the enrollment cliff and more!
On this episode Philip is joined by Jovitha Franklin, Director of Marketing & Communications at Tseng College at California State University Northridge. They discuss the highly competitive higher ed sector in California, Jovitha's advice for truly effective higher ed marketing, getting enrollment growth right and much more!
On this episode Philip is joined by Jeff Selingo, bestselling author, strategic advisor, college admissions and early career expert and Co-host, FutureU Podcast. Philip and Jeff discussed the focus of Jeff's work, his role as special advisor to the president at Arizona State University, his upcoming book, his huge success on LinkedIn, his podcast FutureU and more.
On this episode Philip was joined by one of the leading branding experts Allen Adamson. Allen is the co-founder of Metaforce, author of "Seeing The How" and Brand Expert-in-Residence at the Berkley Center for Entrepreneurship at NYU Stern. They discussed the modern challenges companies are facing when it comes to branding, what great branding looks like, how universities and colleges can create successful brands and branding strategies and much more.
Philip and Suzan discussed Suzan's career in highered, Viv Higher Education, the benefit of fractional CMOs in highered, the future of the highered sector, highered marketing strategies that work and much more!
On this episode Philip is joined by Jaime Hunt, VP for University Communications and CMO at Old Dominion University. Philip and Jaime talked about Jaime's career in higher education, the strategies that work for higher ed, Jaime's role at Old Dominion University, the future of higher ed marketing and more.
On this episode of the podcast Philip chatted with Carrie Phillips, Chief Communications and Marketing Officer at University of Arkansas at Little Rock. They talked about Carrie's thoughts on higher ed marketing, the enrollment cliff, the use of AI, removing financials barriers for students, marketing providing great experiences for students and more.
On this episode Philip goes back to how the podcast started, sharing strategies and insights into enrollment growth and better marketing for universities and colleges. Philip looks at what is the enrollment cliff and the strategies that can be implemented to offset and lessen it's impact. Including optimising the internal marketing and sales strategies, being more global, create international partners, move online and attract new types of learners with new courses.
On this episode Philip is joined by David Cohen, marketing director at Interactive College of Technology. For more than 35 years, ICT has helped over 150,000 students train for a variety of career fields. On the podcast Philip and David talked about David's career, his role as marketing director, ICT's marketing, their 2 year degrees, how they help students and much more.
This week's guest is Kristin Laudenslager, Director of Marketing & Communications at Cedar Crest College. Philip and Kristin discussed Kristin's career in education, the challenges of rebranding and staff turnover, if AI will be a positive or negative for the Higher Ed sector and much more.
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