Email Marketing Experiments 🧪 | Think It. Test It. Share It

This episode breaks down a powerful promotional strategy used by Nicholate Osinachi (The Copywriting Duchess) to generate impressive results during Black Friday, Cyber Monday, and St. Patrick’s Day campaigns. If you're looking for email marketing strategies that boost conversions, improve deliverability, and maximize seasonal sales, this conversation is a goldmine.👤GUEST RESOURCESGuest: Nicholate Osinachi (The Copywriting Duchess)Facebook Link: https://web.facebook.com/osinachi.nicholatechiemenaLISTEN OUT FOR ✅ The biggest email marketing mistake she has made (and what she learned)✅ How she discovered Alex and what inspired the technique✅ The email structure she used for the double promo campaigns✅ Which sales performed better: Black Friday vs. St. Patrick’s Day✅ Key email marketing myths she wants to debunk✅ Factors that influence your email deliverability rateHIGHLIGHTS FROM EPISODE⏰ 2:49- How she started her copywriting journey⏰ 4:02- What inspired her to test the double promo technique during Black Friday⏰ 10:58- Breaking down the double promo technique⏰ 14:45- Where “test clickers” were redirected⏰ 17:52- The timeline between early testers and the main Black Friday promo (shortened & clearer)⏰ 25:09- Time spacing between each email in the promo sequence⏰ 26:21- Final results from early testers + overall campaign results⏰ 28:20- What she would tweak if she had to run it again⏰ 34:42- Her top 3 tips for a successful promo sale⏰ 37:06- How to generate consistent revenue even when you're not running promos⏰ 38:57- Dr. Sapphire’s take on implementing promo strategies⏰ 40:43- How to connect with NicholateFound value in this episode? Share it with a fellow entrepreneur who wants to master email marketing, and don’t forget to leave a review — your support helps us reach more business owners! 💛Important LinksInstagram: https://www.linkedin.com/in/ayebanoabenwari/LinkedIn: https://www.instagram.com/dr.sapphire_/Courses: https://sapphirelearninghub.nestuge.com/Start & Grow Club Waitlist: https://forms.fillout.com/t/kfsUW8gtjSusServices: https://sapphirelearninghub.com/services/Download These 12 Emails Free: https://sapphirelearninghub.com/services/

Discover a hidden gem in the world of email marketing! Dr. Sapphire shares her experience with an unpopular but powerful email marketing software, revealing how it helped her improve engagement, automation, and analytics — all while being budget-friendly and beginner-friendly.RESOURCE:Get $20 discount when you use Dr. Sapphire's Referral Link 👇: https://sendpulse.com?p=6910e8c783e6d&coupon=NJJ-MAU-303LISTEN OUT FOR:✅ Dr. Sapphire’s journey into Email Marketing ✅ How she discovered an underrated email marketing software ✅ Key features that make this tool powerful ✅ How automation and segmentation improve engagement ✅ Benefits of using this tool (including local payment options) ✅ What makes this software different from popular tools  HIGHLIGHTS FROM EPISODE:⏰ 0:48- Email Marketing Tools Dr. Sapphire Has Tried⏰ 2:13- How She Started Her Email Marketing Journey⏰ 5:32-  Discovering This Underrated Email Marketing Software⏰ 7:51- Standout Features of the Software⏰ 10:04-  Integrations and Audience Segmentation⏰ 10:50-Benefits for Users (Including Local Currency Payments)⏰ 11:45-  Automation Features and Advantages⏰ 15:05- Analytics and Performance Tracking⏰ 17:32- Suggested Improvements⏰ 23:38- Email Templates and Design Options⏰ 23:58- Limitations to Keep in Mind⏰ 26:00 The Name of the Software + Pricing BreakdownFound value in this episode? Share it with someone who wants to master email marketing, and don’t forget to leave a review — your support helps us reach more people! 💛Important LinksInstagram: https://www.linkedin.com/in/ayebanoabenwari/LinkedIn: https://www.instagram.com/dr.sapphire_/Courses: https://sapphirelearninghub.nestuge.com/Start & Grow Club Waitlist: https://forms.fillout.com/t/kfsUW8gtjSusServices: https://sapphirelearninghub.com/services/Download These 12 Emails Free: https://sapphirelearninghub.com/services/

Ever wondered how to successfully launch your email list and attract the right audience from the start? 💡In this episode (originally from a live webinar), Dr. Sapphire breaks down her List Launch Blueprint — a practical roadmap to grow, nurture, and monetize your email list.She shares lessons from her own journey, real case studies, and the exact strategies she uses to help clients build engaged audiences that convert.RESOURCES 1. Episode 19: What Email Marketing Tools should I use? 5 key factors to consider with Dr. Sapphire.👇https://episodes.captivate.fm/episode/3b0aa6ef-29c8-4266-adeb-1ead83bdec6f.mp32. Episode 20: Create your Welcome Sequence Map with Dr. Sapphire 👇https://episodes.captivate.fm/episode/07c8d5c4-f0dc-48ae-978c-f0cafe1329fc.mp33. List of tools Dr. Sapphire recommends 👇 sapphirelearninghub.com/tools4. Join the start and grow club here 👇RESOURCES 1. Episode 19: What Email Marketing Tools should I use? 5 key factors to consider with Dr. Sapphire.👇https://episodes.captivate.fm/episode/3b0aa6ef-29c8-4266-adeb-1ead83bdec6f.mp32. Episode 20: Create your Welcome Sequence Map with Dr. Sapphire 👇https://episodes.captivate.fm/episode/07c8d5c4-f0dc-48ae-978c-f0cafe1329fc.mp33. List of tools Dr. Sapphire recommends 👇 sapphirelearninghub.com/tools4. Join the start and grow club here 👇sapphirelearninghub.com/startandgrowclub🎧 LISTEN OUT FOR✅ Dr. Sapphire’s journey into email marketing (and her early audience–message mismatch)✅ The different types of lead magnets that attract quality subscribers✅ How to write and structure your welcome sequence emails✅ The difference between email marketing and cold emailing✅ How to use storytelling to make your emails more engaging✅ Details on the Start & Grow Club — for business owners ready to build and monetize their listsHIGHLIGHTS FROM THE EPISODE⏰ 0:38 – Episode introduction⏰ 2:16 – Case study: defining your audience and attraction strategy⏰ 6:48 – Positioning yourself before launching your list⏰ 8:38 – Managing a diverse audience⏰ 8:55 – Two methods for understanding your audience⏰ 10:51 – Attracting your ideal subscribers⏰ 12:21 – Key factor in audience attraction⏰ 15:16 – One rule you must follow when building your audience⏰ 16:34 – How to keep subscribers reading (and buying) after the first email ⏰ 17:30 – Crafting your welcome sequence emails⏰ 19:13 – Three list growth strategies⏰ 23:14 – Deciding what to sell to your audience⏰ 24:10 – Three ways to monetize your email list⏰ 30:44 – Tools and helpful resources for execution⏰ 33:28 – How Dr. Sapphire can help you grow your list⏰ 36:22 – Common mistakes to avoid when launching⏰ 37:37 – How to reach a wider audience effectivelyDid this episode help? Please share it with your friends and don't forget to leave a review.🤗Important LinksInstagram: https://www.linkedin.com/in/ayebanoabenwari/LinkedIn: https://www.instagram.com/dr.sapphire_/Courses: https://sapphirelearninghub.nestuge.com/Start & Grow Club Waitlist: https://forms.fillout.com/t/kfsUW8gtjSusServices:...

If you’ve ever wondered how AI and automation can transform your email marketing workflow, this episode is for you! 💌Our guest, Jacqui Money, shares how she leverages custom GPTs and AI tools to write smarter, faster, and more personalized emails — without losing her authentic voice.She walks us through her journey from manual writing to creating an AI-powered system that saves time and boosts productivity, while also touching on the ethics and boundaries of using AI in client work.👤 GUEST RESOURCESGuest: Jacqui MoneyWebsite: https://jacquimoney.com/LinkedIn: https://www.linkedin.com/in/jacquimoney/Link to community: https://www.facebook.com/groups/scalewithairtableGet her free Email prompts pack 👇: http://jacquimoney.com/eme-podcast🔍 LISTEN OUT FOR✅ How AI and custom GPTs are changing email marketing ✅ What custom GPTs are and why they matter ✅ How her email writing process evolved with AI ✅ Key limitations of using custom GPTs ✅ Ethical concerns when using AI for clients ✅ Her mentor team’s role in improving her GPTs  HIGHLIGHTS FROM EPISODE ⏰ 2:14 — How Jacqui got into systems, automation, and email marketing⏰ 7:47 — Her top 3 favourite tools (aside from Airtable) for automating workflows ⏰ 9:44 — The challenge that pushed her to create her own custom GPTs⏰ 14:49 — How she gets 2 GPTs to work together in one workspace⏰ 16:35 — Building her AI-powered writing system for email marketing⏰ 18:42 — How to train your custom GPTs to match your tone and brand voice ⏰ 21:36 — Her top 5 must-haves when creating an AI training document⏰ 23:39 — Her favourite AI prompts for writing high-converting emails ⏰ 26:10 — The biggest benefits she’s experienced since customizing her GPTs⏰ 30:12 — One key piece of advice for creators looking to use AI in their email strategy ⏰ 35:29 — Her biggest email marketing mistake and what she learned⏰ 37:13 — How to connect with Jacqui⏰ 38:40 — Her final thoughts on the future of AI and email writingLoved this episode?😉 Leave a review on Spotify.Important LinksInstagram: https://www.linkedin.com/in/ayebanoabenwari/LinkedIn: https://www.instagram.com/dr.sapphire_/Courses: https://sapphirelearninghub.nestuge.com/Start & Grow Club Waitlist: https://forms.fillout.com/t/kfsUW8gtjSusServices: https://sapphirelearninghub.com/services/Download These 12 Emails Free: https://sapphirelearninghub.com/services/ 

Think open rates tell the whole story? Or that sending daily emails will automatically boost conversions? 🤔In this special compilation episode, six top email marketers share the biggest email marketing myths they’ve encountered — and reveal what actually works.From fixing deliverability and understanding your subscribers’ behavior to building relationships that convert, you’ll hear real insights that can help you write smarter emails and grow your list with confidence.Whether you’re a beginner or a pro, this myth-busting episode will help you avoid common mistakes and focus on what really drives engagement and sales. 🚀 LISTEN OUT FOR:✔️ The most common email marketing myths (and the truth behind them)✔️ How to improve deliverability and land in the Primary inbox✔️ Strategies real experts use to boost engagement✔️ The myths that might be holding your email list back⏰ HIGHLIGHTS FROM THE EPISODE:Episode with Shannon Vondy0:41 – Shannon Vondy’s biggest email marketing myth (and the truth behind it)Episode with Comfort Essien2:37 – Comfort’s first email marketing myth exposed4:48 – The deliverability strategy she uses to land in the Primary inbox5:10 – An extra tip for improving deliverability6:48 – Comfort’s second myth clarified9:26 – Her third myth and how she fixed itEpisode with Rhianna Clavering 12:02 – Rhianna’s first myth about email marketing — and what she learned12:42 – Rhianna’s second myth revealed13:10 – Her third myth and how it changed her strategyEpisode with Chijioke (The Kontent Guru)14:24 – Chijioke’s biggest email marketing misconceptionEpisode with Breanna 16:34 – Breanna’s myth she’d love to burn forever 🔥19:27 – Dr. Sapphire’s top email marketing myth and her take on how to fix it🎧Want The Full Story? Listen to each Guest's Episode Here👇:1. 🎙️Episode with Shannon VondyTitle: : How One Email Marketing Experiment Led to 5X List Growth 🚀 + Surprising Sales Wins with Comfort EssienLink: https://episodes.captivate.fm/episode/54ebc462-7ea3-47d3-908a-adefd88744e9.mp32.🎙️ Episode with Comfort EssienTitle: How One Email Marketing Experiment Led to 5X List Growth 🚀 + Surprising Sales Wins with Comfort EssienLink: https://episodes.captivate.fm/episode/6b289661-63eb-4f80-8460-4e5f77dd3368.mp33. 🎙️Episode with Rhianna Clavering Title: Out-of-the-Box Email Marketing Strategies with Rhianna Clavering Link: https://episodes.captivate.fm/episode/70578e0a-2e0f-400a-b625-9033f9a32d5e.mp34.🎙️ Episode with ChijiokeTitle: How We Got Our Emails Out of Spam Using Gemini with Chijioke (The Kontent Guru)Link: https://episodes.captivate.fm/episode/d3e26d12-3e4d-4123-bb7c-01df30c9b2a0.mp35. Episode with Breanna Owen (Upcoming episode, anticipate)Title: Guess in the comment section 🤔 CONNECT WITH HOST;Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community,...

If you’ve ever wished your business could run smoothly — even while you rest — this episode is for you. 🚀Ihuoma Chukwuezi shares how she built her automation system from scratch, the tools that saved her hours every week, and how she uses email funnels to nurture clients without constantly being online.Whether you’re just starting with email automation or looking to simplify your workflow, this episode will help you work smarter, not harder. ⚙️👥 GUEST RESOURCESGuest: Ihuoma ChukwueziWebsite: https://digitalbizguru.com.ng/novice2pro-free-ads-class/Social Media: http://digitalbizguru.com.ng/linksLink to community: https://chat.whatsapp.com/GF5wt1p4ULaAwSaxrdXtXH?mode=ems_copy_tLISTEN OUT FOR✅ Her journey into email marketing and automation✅ How automation improves your client relationships and communication flow✅ Why funnels are the backbone of every great automation system✅ Taking automation one step at a time (so you don’t get overwhelmed)✅ Why using Google Docs helps protect your work and avoid data loss✅ How automation helped her save time, boost productivity, and focus on what truly mattersHIGHLIGHTS FROM THE EPISODE⏰ 2:39 – Ihuoma’s story and how Digital Buz began⏰ 19:32 – The first automations she set up when she started⏰ 25:38 – How long it took to build her full automation system⏰ 30:25 – The tools that powered her automation workflow⏰ 34:40 – A deeper look at the tools she uses daily⏰ 38:10 – Key results and time-saving wins from automation⏰ 43:27 – What she’d do differently if she had to rebuild her automations⏰ 49:39 – The one question to ask if you’re struggling with automation⏰ 51:13 – Her biggest email marketing mistake (and what she learned)⏰ 54:56 – How to connect and work with IhuomaCONNECT WITH HOST;Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations and conversions all through email marketing.Work With Me: Website-https://sapphirelearninghub.com/services/Instagram - https://www.instagram.com/sapphirelearninghub/LinkedIn - https://www.linkedin.com/in/ayebanoabenwari/Online Email Marketing School🎓  - I believe anyone including you can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.In our online school, we use the PIE framework to ensure you get practical implementation and experience. You see confidence and skill comes from doing. And in here’ that’s how we roll.LinkedIn - https://www.linkedin.com/company/sapphirelearninghubInstagram - https://www.instagram.com/sapphirelearninghubStore - https://sapphirelearninghub.nestuge.com/Community -

📩 INSIDE THIS EPISODEYou know that saying, “once beaten, twice shy”? 💡In this episode, Dr. Sapphire breaks down the most common mistakes people make when building their email lists — and how to fix them using her ANCO Framework (Attract, Nurture, Convert, Optimize).Whether you’re a beginner or already running campaigns, you’ll learn how to attract the right audience, nurture them authentically, and optimize your list using data.Grab your notebook; this one’s packed with practical tips! 📝 LISTEN OUT FOR✅ Dr. Sapphire’s ANCO Framework for email marketing✅ Why you need to talk about your lead magnet consistently✅ Understanding your audience’s real problem (and solving it)✅ Crafting messages that connect — not sound salesy✅ What it really means to optimize your list✅ How to use email audits and data to improve deliverabilityHIGHLIGHTS FROM THE EPISODEATTRACT⏰ 2:47 – The first mistake: audience-message mismatch⏰ 4:49 – The second mistake when building a listNURTURE⏰ 6:52 – Not solving your audience’s real problem⏰ 7:48 – Ghosting your audience (and how to fix it)⏰ 9:07 – Creating a consistency system for your emails⏰ 10:06 – Example of how to build your systemCONVERT⏰ 11:28 – The biggest conversion mistake (and how to solve it)OPTIMIZE⏰ 14:11 – The optimization mistake most people make⏰ 15:09 – How to fix your optimization problem⏰ 15:58 – Using data to improve your email list⏰ 18:51 – Recap of all four stages⏰ 20:45 – How to work with or learn from Dr. SapphireImportant LinksInstagram: https://www.linkedin.com/in/ayebanoabenwari/LinkedIn: https://www.instagram.com/dr.sapphire_/Courses: https://sapphirelearninghub.nestuge.com/Start & Grow Club Waitlist: https://forms.fillout.com/t/kfsUW8gtjSusServices: https://sapphirelearninghub.com/services/Download These 12 Emails Free: https://sapphirelearninghub.com/services/

In this episode (originally recorded in 2021 but still packed with timeless insights), Dr. Sapphire breaks down the exact list-building strategies she used to attract 250+ leads in only 5 days. From choosing the right lead magnet to leveraging multiple platforms, this episode is a goldmine for business owners who want to start, grow, and monetize their email lists.Ready to finally grow your audience? The Start & Grow Club is for business owners who want to start, grow, and monetize their email list but don’t know how to get started. Simple strategies. Real results.Click on the link here: https://forms.fillout.com/t/kfsUW8gtjSusLISTEN OUT FOR✅ Her journey from Canva design to email marketing✅ Thinking long-term when building your list (leveraging different audience buying journeys)✅ Picking a lead magnet that solves your audience’s real problem✅ The “Exact Strategy She Used” for rapid list building✅ Balancing content marketing vs referrals and how to use both effectivelyHIGHLIGHTS FROM THE EPISODE⏰ 2:11 – What Dr. Sapphire does now in email marketing⏰ 3:52 – Why and how she started building her list⏰ 5:27 – First strategy she used: choosing the right lead magnet⏰ 6:11 – Making your lead magnet irresistible (packaging + format)⏰ 8:05 – Positioning and promoting your lead magnet⏰ 8:38 – How she leveraged Instagram for lead magnet promotion⏰ 9:11 – Front-end promotion (Twitter, WhatsApp) + back-end referral strategy⏰ 12:09 – Promoting your lead magnet via WhatsApp⏰ 12:37 – Extra tips for generating leads with these strategies⏰ 13:22 – Quick recap of all the strategies⏰ 14:49 – About the Start & Grow Club (helping business owners start, grow, and monetize their email lists)⏰ 16:08 – About the Email Marketing Briefcase (for those managing email lists for local & international clients)🚀 Struggling with email list management? The Email Marketing Briefcase is your all-in-one toolkit for running professional campaigns — with templates, strategies, and resources to simplify your workflow. 👇Use this code: %Episode28% and get a discount off The Email Marketing Briefcase here - https://nestuge.com/briefcaseCONNECT WITH HOST;Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari), and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.Work With Me: Website-https://sapphirelearninghub.com/services/Instagram - https://www.instagram.com/sapphirelearninghub/LinkedIn - https://www.linkedin.com/in/ayebanoabenwari/Online Email Marketing School🎓  - I believe anyone including you can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.In our online sSupport the showConnect With HostHi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing. a...

What if writing just one story, one email, and one offer a day could grow a thriving business without burnout? 🚀In this episode, Jacob Peg shares his Modern Maker framework for daily email marketing, breaking down how he uses stories, lessons, pivots, and offers to create engaging emails that sell without sounding pushy.If you’ve ever wondered how to avoid email marketing mistakes, keep your offers fresh, and improve deliverability—this conversation is for you.This show is built for email marketers like YOU. If you got value today, leave us a ⭐⭐⭐⭐⭐ review on Spotify,here👇https://open.spotify.com/show/2Re61PaZY3sGPbkTB84Ed6?si=9kJkHtyWSoeMo7__rXVihgIt helps our community grow and keeps us bringing you expert strategies every week.🤗GUEST RESOURCES:Guest: Jacob pegsWebsite: http://jacobpegs.xyzLinkedIn: https://linkedin.com/in/jacob-pegsLink to community: https://skool.com/modern-makerLISTEN OUT FOR✅ How Jacob uses story, lessons, pivots, and offers to send “predictable unpredictable” emails✅ Turning your audience into online assets and leveraging them for long-term growth✅ The difference between an offer and a product—and how to use each in email marketing✅ Does he segment his daily emails or keep it simple?✅ His go-to tools for better email deliverability HIGHLIGHTS FROM THE EPISODE⏰ 6:40 – Jacob’s journey into email marketing⏰ 11:46 – His “Open Rate Confession”⏰ 16:54 – Inside the Modern Maker framework⏰ 23:50 – Choosing the right story and aligning it with offers⏰ 29:52 – Making a daily offer without overwhelming subscribers⏰ 33:35 – Signals to know when to bundle or unbundle offers⏰ 38:12 – The most important metric in email marketing⏰ 39:03 – Myth #1 about email marketing⏰ 39:14 – Myth #2⏰ 39:41 – Myth #3⏰ 40:29 – His thoughts on email deliverability⏰ 41:50 – Where and how to connect with Jacob⏰ 42:36 – More about the Modern Maker frameworkCONNECT WITH HOST;Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations and conversions all through email marketing.Work With Me: Website-https://sapphirelearninghub.com/services/Instagram - https://www.instagram.com/sapphirelearninghub/LinkedIn - https://www.linkedin.com/in/ayebanoabenwari/Online Email Marketing School🎓  - I believe anyone including you can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.In our online school, we use the PIE framework to ensure you get practical implementation and experience. You see confidence and skill comes from doing. And in here’ that’s how we roll.Support the showConnect With HostHi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing. a...

If your emails keep landing in spam, you’re not alone. In this episode, my guest Chijioke shares how he used AI (Gemini) to rescue his campaigns, improve deliverability, and finally get consistent open rates.From list segmentation to using the right AI prompts, this is a practical deep dive into avoiding spam filters, boosting engagement, and running email marketing more efficiently with the help of AI.👤 GUEST RESOURCESGuest: Chijioke Chukwuekem (The Kontent Guru)Website: https://reputationengine.com.ng/LinkedIn: https://www.linkedin.com/in/chijioke-chukwuekem-7a637a27a/ LISTEN OUT FOR✅ The changes he made that lifted his open rates✅ Why he turned to Gemini to diagnose his email issues✅ How long it took to fix his inboxing problem (and what he tried before)✅ Segmentation strategies: engaged vs unengaged subscribers✅ How he leverages AI to streamline email marketing tasks✅ Why the unsubscribe link is more important than you thinkHIGHLIGHTS FROM EPISODE6:15 – His journey into email marketing and how he started⏰ 11:39 – 🚨 Open rates confession: his biggest mistake⏰ 16:23 – The brand he worked with & how he found out emails were going to spam⏰ 21:25 – The 2 issues Gemini uncovered that killed open rates (and how he solved them)⏰ 24:14 – The exact prompts he used to get results from Gemini⏰ 27:14 – Deliverability improvements beyond Gemini⏰ 31:55 – His advice on using Gemini for email marketing (beyond the obvious)⏰ 41:48 – How marketers can adapt to ever-changing deliverability rules⏰ 45:33 – One email marketing myth he wants to bust⏰ 48:58 – His top deliverability tip for new email marketers⏰ 50:55 – How to connect with Chijioke⏰ 52:08 – How to work with himWANT MORE GOOD STUFF😉?  Subscribe to our newsletter here👇https://emailmarketingexperiments.substack.com?r=8qx30CONNECT WITH HOST;Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations and conversions all through email marketing.Work With Me: Website-https://sapphirelearninghub.com/services/Instagram - https://www.instagram.com/sapphirelearninghub/LinkedIn - https://www.linkedin.com/in/ayebanoabenwari/Online Email Marketing School🎓  - I believe anyone including you can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.In our online school, we use the PIE framework to ensure you get practical implementation and experience. You see confidence and skill comes from doing. And in here’ that’s how we roll.LinkedIn - https://www.linkedin.com/company/sapphirelearninghubInstagram - https://www.instagram.com/sapphSupport the showConnect With HostHi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email...

https://www.buzzsprout.com/2463021/episodes/17495095Every email marketer has that one campaign they wish they could erase. In this special Open Rate Confessions episode, 5 expert guests reveal their biggest email marketing mistakes — the kind that tank open rates, lost subscribers, and left money on the table.Instead of keeping them hidden, they’re sharing these confessions (and the lessons they learned) so you can dodge the same pitfalls in your own email strategy. 🚀💼 Stop losing sales to bad emails. With The Email Marketing Briefcase, you’ll get the tools to write better emails, nurture your list, and convert with confidence. Get the briefcase here 👇;https://selar.com/theemailmarketingbriefcase HIGHLIGHTS FROM EPISODE:⏰ 0:56- Teecee’s open rate confession⏰ 7:37- Rihanna's open rate confessions ⏰ 9:52- One mistake that affected Felly's open rate⏰ 10:51- Kornelija’s biggest Email Markerting failure ⏰ 17:56- Shannon's biggest Email marketing mistake 🎧Want The Full Story? Listen to each Guest's Episode Here👇:1. Episode with Teecee Okore: https://www.buzzsprout.com/2463021/episodes/17340085🎙️ Title: Reading Your Email Analytics to Drive Smart Financial Decisions with Teecee2. Episode with Rhianna Clavering: https://www.buzzsprout.com/2463021/episodes/17495095  🎙️Title: Out-of-the-Box Email Marketing Strategies with Rhianna Clavering3.Episode with Felly Day: https://www.buzzsprout.com/2463021/episodes/17094119 🎙️  Title: The Three Email Marketing Mistakes You Should Avoid with Felly Day 4. Episode with Kornelija Vukasovic: https://www.buzzsprout.com/2463021/episodes/17454672 🎙️Title: My Webinar Email Sequence that “Works like a Charm" – With Kornelija Vukasovic 5. Episode with Shannon Vondy: https://www.buzzsprout.com/2463021/episodes/17759990🎙️Title: The $14K Email Campaign That Brought Clients Back with Shannon VondyCONNECT WITH HOST;Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations and conversions all through email marketing.Work With Me: Website-https://sapphirelearninghub.com/services/Instagram - https://www.instagram.com/sapphirelearninghub/LinkedIn - https://www.linkedin.com/in/ayebanoabenwari/Online Email Marketing School🎓  - I believe anyone including you can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.In our online school, we use the PIE framework to ensure you get practical implementation and experience. You see confidence and skill comes from doing. And in here’ that’s how we roll.LinkedIn - https://www.linkedin.com/company/sapphirelearninghubInstagram - https://wwSupport the showConnect With HostHi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all...

If you’ve ever wondered how to turn seasonal buyers into loyal repeat customers using email marketing, this episode is packed with strategies you’ll love.My guest, Shannon, breaks down how she built an email system that generated $14,000 by getting her client’s customers to rebook their yearly program early. From smart CTAs to discount vs. bonus decisions, Shannon shares what worked, what didn’t, and how you can apply the same strategies to your own email list.👩‍💻 GUEST RESOURCES Guest: Shannon VondyWebsite: http://theemailclub.coInstagram: https://www.instagram.com/mrs.vondyLISTEN OUT FOR✅ The problem she spotted in her client’s emails (and how she fixed it)✅ The exact sequence she used to boost rebookings✅ How she encouraged customers to book earlier than ever✅ Discounts vs. Bonuses: which works best and when✅ Crafting CTAs that work on cold audiences✅ The unexpected surprises she faced running this campaign✅ What she’d do differently if she ran this again✅ Other results she counted beyond sales growth✅ Are double opt-ins a waste of time? Shannon’s take✅ How email marketing fuels her business model✅ Her exclusive Email Marketing Membership ClubEPISODE HIGHLIGHTS & TIMESTAMPS⏰ 1:56 – Who Shannon is & her journey into email marketing⏰ 9:12 – 🚨 Her biggest email marketing mistake (Open rates confession)⏰ 11:13 – The client backstory: how the $14K campaign began⏰ 16:05 – How many emails she sent in the sequence & her timing strategy⏰ 16:21 – What she considers when building an effective funnel⏰ 22:49 – Dr. Sapphire’s take on using discounts wisely⏰ 26:18 – Other actions Shannon used to encourage early bookings⏰ 29:57 – The type of CTA she used for this offer⏰ 31:21 – The tech stack behind this campaign⏰ 34:33 – Her top tips for converting subscribers into paying customers⏰ 40:25 – Myth #1 she wants to bust about email marketing⏰ 40:36 – Myth #2 she busts 🔥⏰ 45:00 – How she calculates conversion rate correctly⏰ 47:10 – How she tracks which sales come from email⏰ 53:04 – Her thoughts on the time-to-conversion metric⏰ 57:00 – Where to connect with Shannon & learn more about herCONNECT WITH HOST;Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations and conversions all through email marketing.Work With Me: https://sapphirelearninghub.com/services/Instagram - https://www.instagram.com/sapphirelearninghub/LinkedIn - https://www.linkedin.com/in/ayebanoabenwari/Online Email Marketing School🎓  - I believe anyone including you can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.Support the showConnect With HostHi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email...

✨ Ever wondered what it looks like to build an email strategy in real time? In this live coaching session, Dr. Sapphire walks Michaela Saber through practical steps to grow her email list, nurture her subscribers, and stay consistent while building trust and conversions.This episode is packed with real strategies you can also apply to your own list — from audience growth to storytelling, segmentation, and creating a powerful nurture sequence.🔗 GUEST RESOURCESGuest: Michaela SaberInstagram: https://www.instagram.com/mmdynamicduosLink to community: https://www.skool.com/digital-duo-academy-7318Website: https://www.mmdynamicduo.comLISTEN OUT FOR✅ Michaela’s journey with growing her email list ✅ Past strategies she tried (what worked & what didn’t) ✅ The key factors that influence email marketing success ✅ The “Borrow” method (one of the 3B’s) for list growth ✅ How to collaborate with aligned audiences ✅ Training your list to adapt to your sending frequency ✅ The power of knowing your audience & defining key messages ✅ Using stories, product spotlights & Q&A for nurturing ✅ Building deeper relationships through your emails ✅ How service quality influences upselling ✅ Actionable strategies Michaela can implement right away EPISODE HIGHLIGHTS⏰ 1:23 – Meet Michaela Saber⏰ 5:12 – Why this episode is different (a live coaching session)⏰ 7:42 – The hardest part of email marketing for her⏰ 8:07 – The issues Dr. Sapphire identified in her approach⏰ 8:52 – Dr. Sapphire’s ANCO Framework (Attract, Nurture, Convert, Optimize) explained✨ Attract⏰ 10:34 – How Michaela grew her list to 300 subscribers⏰ 12:24 – Dr. Sapphire’s advice on attracting more subscribers (practical strategies) ⏰ 16:05 – Leveraging collaboration to grow your list⏰ 17:04 – Which strategy Michaela is starting first💌 Nurture & Convert⏰19:52 – Michaela’s 3-part email sequence⏰22:11 – How to engage new leads right away⏰23:35 – How often should you email your list?⏰26:00 – The importance of welcoming new subscribers with intention⏰27:00 – Sending the right messages to segmented audiences⏰35:05 – Key messaging as the North Star for your email list⏰36:09 – How to structure conversations inside your nurture sequence⏰37:45 – Tips for building an engaging welcome sequence⚙️ Optimize⏰41:26 – Following up with people who didn’t buy initially⏰45:49 – Nurturing past buyers into repeat buyers⏰53:04 – Engaging students already inside the course🚀 Action Steps⏰59:06 – First action point & how to implement it⏰62:04 – Second action point: VA to OBM transition⏰64:41 – Michaela’s community & how to follow her VA services⏰67:57 – How Michaela feels afSupport the showConnect With Host Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing. Work With Me: Click Here to View All Email Marketing Services Instagram: https://www.instagram.com/dr.sapphire_/ LinkedIn:...

In this episode, I’m joined by Comfort Essien (aka theCopy Babe) — an email marketing strategist who ran a powerful Black Friday campaign that not only 5X’ed her client’s email list growth but also led to unexpected sales conversions.She breaks down her experiment, the mistakes she made along the way, and what every coach, service provider, or business owner can learn about email sequences, subject lines, and list-building strategies. LISTEN OUT FOR✅ How she leveraged Black Friday campaigns to drive sales✅ Why knowing where your subscribers and traffic come from matters✅ The 4-email sequence she used — and the exact content she included✅ The unexpected challenges she faced while running this email experiment✅ Her favorite subject line ever written (and why it worked so well)✅ Incorporating email marketing in your business beyond having a website📌 HIGHLIGHTS FROM THE EPISODE⏰1:57 – Her journey into email marketing⏰4:29 – The biggest mistake she made with open rates ⏰7:34 – The client backstory: 5X list growth explained⏰17:55 – Identifying gaps during email auditing ⏰28:34 – The sequence she sends after sign-ups ⏰30:19 – What she would do differently if starting over again ⏰40:26 – The first email marketing myth she debunks ⏰44:41 – The second myth she busts ⏰47:31 - The third myth she debunked ⏰54:32 - One email marketing metric she'd choose if she's to track one and why⏰56:21 - How to connect with herSupport the showConnect With Host Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing. Work With Me: Click Here to View All Email Marketing Services Instagram: https://www.instagram.com/dr.sapphire_/ LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/

In this value-packed episode, Peace Okuns shares her proven strategies for making email marketing work for service-based businesses and coaching brands. From overcoming the fear of “sending too many emails” to mastering A/B testing, she breaks down the steps to create valuable, engaging, and high-converting emails—without burning out or losing subscribers.Whether you’re a coach, consultant, or service provider looking to boost your open rates, click-throughs, and conversions, this episode will give you practical steps and the confidence to make your email list your most profitable asset.🔗 Guest ResourcesGuest: Peace Okuns🌐 Website: http://www.crestwords.com 📱 Instagram: https://www.instagram.com/crestwordscs 👂🏾 Listen Out For✅ What the guest loves most about email marketing ❤️✅ The expectations she had when starting out email marketing for service providers✅ What exactly she was testing when sending out her emails 🧪✅ Important questions to ask when creating valuable emails✅ Handling the fear of bombarding your list 📩✅ How long it took her before she started seeing results✅ Some of the biggest lessons she learned from testing her strategy✅ The one piece of advice she’d give coaches/service providers ✨✅ The importance of A/B testing for email success Highlights from the Episode⏰1:19 – A little bit about the guest (Peace Okuns) and her email marketing journey⏰ 3:02 – A weird response she has gotten from email subscribers⏰ 5:35 – Her thoughts on ConvertKit Creator's Network⏰ 7:55 – The key difference between how e-commerce and service providers do email marketing⏰ 11:52– What she learned from the test she did when she started⏰ 14:37- Other struggles service providers/coaches face besides not knowing what to write⏰ 15:58 – The email strategy she used and how she implemented it⏰ 18:21– What a valuable email is, and how to know you’re sending valuable emails⏰ 22:13 – Where formulas come in when creating valuable emails⏰ 23:46 – Implementing this strategy during a sales season or launch⏰ 26:44 – The results she saw from implementing this strategy⏰ 30:35 – How long it might take to see results when trying this strategy wfor the first time⏰ 35:12 – What she uses for this strategy besides email service providers⏰ 37:54 – Can people with an already established list still apply this?🚨 Open Rate Confessions👇⏰ 39:33 – Her biggest open rate revelation⏰ 44:32 – Her favourite subject line when crafting emails⏰ 50:35 – Advice to her younger self on email marketingSupport the showConnect With HostHi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing. Work With Me: Click Here to View All Email Marketing Services