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EntrepreneurShift
EntrepreneurShift
Author: Katie Gootenberg
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© 2021 EntrepreneurShift
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Welcome to EntrepreneurShift. Your by women, for women resource for all things business and marketing, chasing your dreams and staying true to you in a world that constantly asks you to change.
This is a no nonsense space where we can come together to connect around the practical and intangibles that help us show up authentically, build a business we can be proud of... and preserve our sanity as best as possible.
This podcast is for the female entrepreneur in her first 3 years of business who’s over the hustle.
This is a no nonsense space where we can come together to connect around the practical and intangibles that help us show up authentically, build a business we can be proud of... and preserve our sanity as best as possible.
This podcast is for the female entrepreneur in her first 3 years of business who’s over the hustle.
55 Episodes
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Fast forward and Jessica’s been able to create many successful businesses that highlight diversity, help people find and showcase what makes them them, and ultimately helps them find their purpose. As Jessica reflects in this episode, ambition is great, but it’s her mission to help people understand what’s fueling their ambition to ensure that they create a life they actually love. (And it’s a little bit of the courage to rewrite the plan as you go along that’ll keep you enjoying it.)So tune into this episode if you’re ready to be inspired and start your own reflection journey to help untap what makes you so special and how to leverage that in building your business. In this episode we’ll dive into: Uncovering your own hero’s journey and folding it into your marketing and messaging Tapping into your special sauce so you can better connect with your prospective clientsGetting comfortable rewriting plans as you're going through themFinding your purpose and holding it at the center of everything you doAbout JessicaJessica is the author of Purpose: Find Your Truth and Embrace Your Calling, a book in which she shares her journey to finding purpose. The book has sold millions of copies and has been featured on leading media outlets, including BBC News, CNN, Forbes, and The Sunday Times.In 2014, Jessica was honored with a Member of the Order of the British Empire (MBE) for entrepreneurship and her contribution to diversity by Queen Elizabeth at Buckingham Palace. She has been called one of Britain’s most inspiring entrepreneurs and one of the UK’s most influential women.Connect with Katie: Schedule your free consultation Join the EntrepreneurShift Facebook groupInstagram: @Digitally.Enhanced.MarketingConnect with Jessica: Website: JessicaHuie.comBuy her book here: Purpose: Find Your Truth and Embrace Your CallingDownload her free journal prompts hereTwitter: @JessicaHuieMBEInstagram: @jessica_huie_LinkedIn: Jessica HuieFacebook: Jessica Huie MBE
This episode definitely tackles topics beyond building a business, but will leave you feeling like you can take on the world!Tune into this episode if you’re interested in: Building a business around your strengths and weaknesses (and the value of hiring out for your weaknesses) How going to an all girls school impacted the type of woman and business builder Kristian wanted to be The spiritual journey that comes along with building a businessRaising the next generation to truly see women as the powerful equals we areAbout KristianKristian Gist is the founder of Kristian Gist Creative, a creative agency focused on telling the stories of Black-owned and Woman-owned businesses. Always a writer, Kristian's whirlwind career led her through sales, higher education, strategy, and sales again when she found her real joy in helping friends and people in their network come up with creative launch strategies for their entrepreneurial efforts. With a new baby and a pandemic raging all around her, Kristian took the leap to found KGC and the rest is history. Her work spans several continents and she's built brands now valued at over $100 million. Connect with Katie: Schedule your free consultation Instagram: @Digitally.Enhanced.MarketingTikTok: @KatieGootJoin the EntrepreneurShift Facebook groupConnect with Kristian: Website: Kristian Gist CreativeInstagram: @kristiangistcreativeLinkedIn: Business: Kristian Gist CreativePersonal: Kristian Gist
Tune into this episode if you’re interested in: Learning about how to create new monetization channels, while simplifying your customer’s experience with your brandHow to repurpose your existing content (e.g. your course, group calls etc.) into a paid podcast subscriptionNora’s tenured entrepreneurial journey, ranging from building a marketing agency to multiple 6-figures in less than 9 months, only to sell it to join ClickFunnels and build a multiple 7-figure partner program with themContinually optimizing your customer’s experience and intentionally creating ease and convenience for themUsing your values + visualization to figure out what you actually want for your business and life About NoraNora Sudduth, Co-founder of Hello Audio is a leading marketing & conversion strategist who has helped businesses sell over $500M of products & services online. She’s also designed several courses, coaching and certification programs that have generated millions more.Nora has over 20 years of experience working with startups to Fortune 500 companies and everything in between. From market positioning and messaging, to offers and sales strategies, she’s consulted on thousands of marketing campaigns to help businesses have authentic, compelling conversations with their clients.Connect with Katie: Schedule your free consultation Instagram: @Digitally.Enhanced.MarketingTikTok: @KatieGootJoin the EntrepreneurShift Facebook groupConnect with Nora: Website: Hello AudioLinkedIn: Nora SudduthInstagram: @NoraSudduthTwitter: @NoraSudduth
What does a dancer’s journey have to do with entrepreneurship, transformation and building the business of your dreams? Turns out, a lot. At just 16 years old, Michelle Boulé’s career as a dancer was brought to a screeching halt before it even got a chance to start due to an ankle injury. And while this part of the story has a happy ending (Michelle did go on to become an award-winning contemporary dancer), what she gained from this experience was a deeper understanding of the body and a holistic approach to health and wellness. At this time, Michelle was introduced to energy medicine and consciousness, and their impact on the larger story (think: her ankles were just the symptom of something larger going on). And while she initially started working with them to help her body, the practice eventually transitioned into the mind in her quest to more intentionally create money. Through the Universal Laws, Michelle’s been able to both uncover her own programming that she was running off of, that was blocking her from what she consciously wanted to achieve, as well as help others do the same. Michelle believes that we’re all here to live a life of success and whole potential, and is excited to help show people how they can achieve that for themselves.Tune into this episode if you’re interested in: What the universal laws are…and how basic, but impactful they actually areUnderstanding what subconscious beliefs we’re operating from and how to shift into more helpful onesWorking with our perception to understand what we’re gaining in every situationGetting really clear on your desires to understand how to make them a realityAbout MichelleMichelle Boulé is a Transformational Life and Business Coach, who helps compassionate business owners and creative entrepreneurs all over the world clarify and manifest their visions with more confidence, impact, and alignment towards their truth. She runs a multi-six figure coaching business, offering online group programs, private coaching, speaking, in-person retreats, and teaching. Her work draws from over 20 years of practice in somatic therapies, energy medicine, mindset psychology, spirituality, and her award-winning, international career in dance.Connect with Katie: Schedule your free consultation Instagram: @Digitally.Enhanced.MarketingTikTok: @KatieGootJoin the EntrepreneurShift Facebook groupConnect with Michelle: Website: michelleboule.comFacebook: Michelle Boulé CoachingInstagram: @michelle.bouleYoutube: Michelle Boulé CoachingLinkedIn: Michelle Boulé
Tune into this episode if you’re interested in: Leveraging podcast and podcast guesting to build your authority and brandCreating your clear goals before starting a podcast or becoming a podcast guestHow to find and pitch the right podcasts to guest onHer unique take to understanding what constitutes as success About AmelaAmela is a philanthropist and a serial entrepreneur, starting her PR business from scratch with three kids at home in the middle of the pandemic. Her passion for PR and the need to help other people, resulted in her starting her own PR boutique agency. Through podcast guesting as the main focus of her elite PR boutique agency, she helps coaches and authors share their story, building their authority, brand awareness while organically growing their audience and their business.Her mission is to be the person who made the introduction to the two people who change worlds.Connect with Katie: Schedule your free consultationJoin the EntrepreneurShift Facebook groupInstagram: @Digitally.Enhanced.MarketingConnect with Amela: Website: Urban Bloom BoutiqueDownload Amela’s FREE Pitch ChecklistDownload her FREE Guide on how to be a great podcast guestInstagram: @Amela.ShabichFacebook Group: Powerful Podcast GuestingThe book Amela referenced
Tune into this episode if you’re interested in: Know when to act and when to take a moment for strategic inactionThe benefits to & why to prioritize rest and inactionThe difference between inaction and laziness Why we have to give ourselves permission to pause first before we can expect it from othersHow to identify the signs of when it’s time to strategically pauseThe neuroscience that explains why taking breaks is imperative to connect all the information we’re constantly taking in The small steps you can take today to get into the habit of strategic inaction, or intermittent breaks, in your day-to-day About JinnyJinny Uppal is no stranger to driving contrary and innovative thinking. Uppal’s 20+ years of experience driving transformational growth by challenging existing norms in business is key to her success working with Fortune 500 telecom, ecommerce and retail companies. As a business and tech growth strategist, board advisor and thought leader, she continues to pave innovative paths to progress and success. Most recently, she was Vice President of Strategy at a $12B North American retailer.Uppal grew up in Mumbai and is a graduate of Florida International University and Harvard Business School. She has been a practitioner of Vedic and Buddhist meditation and breathwork since 2008. Her other interests include hiking and horseback riding.Connect with Katie: Schedule your free consultationJoin the EntrepreneurShift Facebook groupInstagram: @Digitally.Enhanced.MarketingConnect with Jinny: Website: JinnyUppal.comGet Jenny’s Book: In/Action: Rethinking the Path to ResultsInstagram: @jinnyuppalLinkedIn: Jinny UppalTwitter: @jinnyuppal
Tune into this episode if you’re interested in: The mindset shifts Liz made to help her enjoy the process more, both in her workouts and businessAn honest look at the numbers behind her first 6-figure yearHow she believes that it was the consistency in the monotonous things that helped bring Scorch to where it is todayRemoving the emotion from business, even when you have an emotional businessNavigating fundraising, partners and buy-outsAbout LizLiz is the founder of Scorch Fitness in Sarasota, Florida; and the co-founder of Scorch On Demand workout app and Scorch Community- a 501(c)(3) non-profit. Liz's lifelong mission and passion is to show that by becoming physically stronger can become stronger in all other areas of your life.Connect with Katie: Schedule your free consultation Instagram: @Digitally.Enhanced.MarketingTikTok: @katiegoot Join the EntrepreneurShift Facebook groupConnect with Liz: Website: Scorch Fitness Instagram handles: @thelizlowe@scorchsrq@scorchondemand@scorchcommunity
So join us for today’s episode as we discuss topics such as: Why growth is genuinely hard and what sustainable steps you can take today to start working towards your goal(s)Recalibrating from “fails” to figure out how we can do better next timeUntying your worth (or lack of worth) from a scenario that didn’t go according to planWorking with your brain to support your efforts, rather than reinforcing the “I can’t” loopPrioritizing your own health and well-being so you can show up for all the important things in your life (including your business)About EvaEva Rodriguez is a certified Holistic Health & Weight Loss Coach and host of the Uncomplicating Weight Loss podcast. She helps busy, high-achieving women struggling with their weight to finally feel confident in their curves.Having been there and done that with countless weight loss struggles, Eva knows what it’s like to try your best and not see results, and is now on a mission to encourage and empower her fellow boss ladies by helping them ditch the fads and uncomplicate weight loss!Connect with Katie: Schedule your free consultation Instagram: @Digitally.Enhanced.MarketingTikTok: @katiegoot Join the EntrepreneurShift Facebook groupConnect with Eva: Website: https://www.eva.fit/Instagram: @itsevarodriguezPodcast: Uncomplicating Weight Loss
And while Ashley Ann has nearly a million followers on Instagram, she keeps this conversation real, down to earth and actionable. Her approach is grounded in being your whole, authentic self and simplifying at every step. This formula is intentionally easy. So tune in, enjoy, and we can’t wait to see what heights you take this too! Tune into this episode if you’re interested in: Getting back to basics so you can build a quality audience **that you can make money from**The mindset swap from focusing on prosperity over popularityAshley Ann’s empowering approach to simplifying your big goals into smaller, more manageable milestones, and celebrating your smaller wins along the wayThe three ways to monetize your followingHow to figure out your content buckets (what you’re creating all your content around) About AshleyAshley Ann, also known as King Ashley Ann is a talented biz builder, public speaker, and social media strategist. Ashley has helped over 11,000 individuals monetize their social media and over 700 people create 6 figure incomes. She has currently helped 151 people create 7 figure incomes and 9 of her clients are consistently doing million-dollar months. She has also helped over 1000 businesses generate $25K- $45K per month using Live Stream.Connect with Katie: Schedule your free consultation Join the EntrepreneurShift Facebook groupInstagram: @Digitally.Enhanced.MarketingConnect with Ashley: Website: Ashley Ann SpeaksJoin the Kommas Club by texting “kommas” to 501-285-8966Claim your free webinar hereTwitter: @KingAshleyAnnFacebook: King Ashley AnnInstagram: @KingAshleyAnnIf you’re interested in participating in any of Ashley’s programs, here’s the list & discounts: Emergency Sales Kit - Insta Star DiscountBusiness BootCamp - Kingdom SpecialInstagram Insta-Coin Academy30-45 Day Launch Schedule
Tune into this episode if you’re interested in: Specific (limiting) beliefs that come from a traditional middle class upbringingCultural understanding of moneyUnderstanding our relationship with moneyYour unconscious’ impact on your subconscious and conscious actionsAbout DanethaDanetha Doe is a financial wellness educator and Webby Award-winning TV host. She is the creator of Money & Mimosas®, a wealth education company for the self-employed.Connect with Katie:Schedule your free consultation Instagram: @Digitally.Enhanced.MarketingTikTok: @Digitally.Enhanced.Mktg Join the EntrepreneurShift Facebook groupConnect with Danetha: Website: https://www.moneyandmimosas.com/Twitter:https://twitter.com/MoneyandMimosasLinkedIn:https://www.linkedin.com/in/danethadoe/YouTube: Money and Mimosas
Plus, in a twist of faith, this episode airs on 2/22/22, which for anyone who’s into angel numbers is an incredible reminder to have faith in your decisions and not give up. (Credit to angelmanifest.com)Tune into this episode if you’re interested in: The value of investing your time and energy into all the things outside of your businessLearning to accept your vulnerability and allowing yourself to connect with people through itVasavi’s practice to help you understand you deepest, truest, most authentic self and how to bring that energy into your life and businessGetting more in tune with your body and how you can use that to make decisions in 20 minutes or lessShadow work and reparentingAbout VasaviThrough her communication training, consulting, and programs, Vasavi helps her clients which include entrepreneurs, executives, athletes, and celebrities to be more comfortable, confident, and in control during media interviews, telepresentations, and interpersonal communication so they can show up confidently. As a first-generation Indian immigrant she made her parents proud by going to Columbia University to receive her (second) Masters in Social Work. As an on-camera personality, actress, and comedian, she brings out the uniqueness in each of her clients so that they go from self-conscious to self-expressed, on and off the camera.Connect with Katie: Schedule your free consultation Instagram: @Digitally.Enhanced.MarketingTikTok: @Digitally.Enhanced.Mktg Join the EntrepreneurShift Facebook groupConnect with Vasavi: Website: https://www.vasavikumar.com/Download Vasavi’s free guideInstagram: @mynameisvasavi
Tune into this episode if you’re interested in: Conscious partnership in businessBecoming moms while running a businessUnderstanding how your personal practice (whatever that means to you) impacts how you show up in your businessHow to remove the ego from your business and let your community needs help show you your right next stepAbout Erica & ChelseyErica and Chelsey are the co-founders of Rooted Beings, a nature-based Meditation Collective online community. We are a welcoming, mission-driven meditation collective that seeks to bring the benefits of consciousness into everyday life by offering our signature nature-infused meditation sessions in a variety of formats including, LIVE and on-demand classes as well as digital courses and meditation facilitation certification programs.Connect with Katie: Schedule your free consultation Instagram: @Digitally.Enhanced.MarketingTikTok: @Digitally.Enhanced.Mktg Join the EntrepreneurShift Facebook groupConnect with Erica & Chelsey: Website: http://www.rootedbeings.com/Instagram: @rootedbeingsRooted Beings Teacher Training (March 17-20, ‘22)Complete Meditation ToolkitMonthly on-demand membership ($11 / month)“Think Again” by Adam Grant
Tune into this episode if you’re interested in: Not worrying about the trends and building a business on your own terms, and in a way that works for youLeveraging tools like human design and money mindset to find business practices that help you shineWhy it’s your divine right to make a lot of money in your business while helping peopleWhy we can lose the tight grip we place around finding clients and instead shine the light on ourselves to attract the right clientsAbout ChristineChristine is an award-winning business coach & consultant for online entrepreneurs who want to build profitable businesses on their own terms. She is well known for her tales from the trenches, tell-it-like-it-is strategies, and an almost uncanny ability to help people bust through their blind spots. Christine’s work has been featured in Entrepreneur, Forbes, Business Insider, Vogue, National Geographic, and more.Connect with Katie: Schedule your free consultation Join the EntrepreneurShift Facebook groupInstagram: @Digitally.Enhanced.MarketingConnect with Christine: Website: Christine Means BusinessOrder “We Mean Business” hereInstagram: @bychristine_hansenTwitter: @byChristineHLinkedIn: bychristinehansenPinterest: @bychristinehansenFacebook: Christine Means BusinessPodcast: Christine Means Business
Tune into this episode if you’re interested in: Building a beauty business, both service or product-basedOvercoming business fails, how Ego built and lost and then rebuilt her businessesCultivating a business’ secret sauce: how it’s one part incredible product and one part hands-on experience (outstanding product and really strong sales & marketing force)Maintaining authenticity across all of Ego’s businesses, and now, The Good MineralUnderstanding what you’re looking to build for your life and creating a business model that supports thatAbout EgoEgo Iwegbu launched her first salon in 1999 in London's hottest location, Topshop Oxford Circus. In 2006, Ego went on to establish Miss Salon - a business-to-business one-stop shop for all things salon business!Between 2011 - 2021, Ego launched Miss Salon London & MSLONDON Cosmetics (South Africa) and most recently The Good Mineral (USA) along with business partners Linda Jangulo and Natasha Iwegbu.From her own experience as a salon owner Ego realized that many small business owners are 'on their own' when faced with the realities of running their businesses... It's hard and financial and personal freedom can take a long time to achieve!Connect with Katie: Join the EntreprenurShift Facebook GroupSchedule your free consultation Instagram: @Digitally.Enhanced.MarketingConnect with Ego: Website: https://www.thegoodmineral.com/Instagram: @thegoodmineral // @egoiwegbuPodcast: The Spirit of an Entrepreneur
If you’re ready to simplify your business and have more fun in the process, this episode is for you. So here’s to you! May this year be your best, easiest, most fulfilling year yet. You’ve got this, my friend. Resources from the episode: Join the EntrepreneurShift Facebook groupJoin the Client Connection FormulaSchedule your free consultation Instagram: @Digitally.Enhanced.Marketing
Tune into this episode if you’re interested in: The difference (and value) between getting and retaining clientsPractical pricing strategies for when you're just startingMadyn's mindset tips she uses as her business growsThe difference between social media platforms and how to use them strategically Tools you can use to create valuable, potentially viral contentThe impact of consistency when growing your social presence About MadynMadyn is the founder of Marketing by Madyn, an organic marketing agency helping companies grow an engaged following and create content that converts on Instagram, TikTok, Pinterest and LinkedIn. She specializes in working with women-owned businesses and personal brands, and has helped many clients go from zero to viral within a matter of weeks.Connect with Katie: Schedule your free consultation Instagram: @Digitally.Enhanced.MarketingConnect with Madyn: Website: https://www.madynsingh.com/Instagram: @marketingbymadynTikTok: @madyn.sLinkedIn: Madyn Singh
Tune into this episode if you’re interested in: Why it makes sense to think about money and finances differently as both women and women in businessThe common mistakes Nichelle sees when it comes to finances and moneyHow to build wealth without starting from wealthMoney mindset and uncovering our limiting beliefs or lack of boundaries based on how we handle our time, objections and moreBuilding your personal wealth via building your business’ profitabilityAbout NicholleNicholle Overkamp, MBA, ChFC® is a personal finance expert and business coach for women. She’s the Founder & CEO of both Wilcox Financial Group and PowHERhouse Money Coaching.Connect with Katie: Schedule your free consultation Instagram: @Digitally.Enhanced.MarketingConnect with Nicholle: Website:https://powherhousemoney.com/Instagram: @powherhousemoneyFacebook: PowHERhouse MoneyPinterest: PowHERhouse Money CoachingYouTube: PowHERhouse Money Coaching
Tune into this episode if you’re interested in: Realizing that your dream is no longer your dream once you start living itAlex's journey home from LA to build the career and brand she always wanted, on her own termsThe tools Alex uses to keep figuring out what comes next for her, and how you can do the sameAbout AlexDividing her time between Chicago, NY, and LA; Alex Brown’s home base is her private hair studio in Chicago, where she works behind the chair in the ever-evolving West Loop neighborhood. Prior to relocating to Chicago, Alex spent 3 years as the right hand to celebrity renowned hairstylist, Jen Atkin and has over 12 years of experience in the beauty industry. While working under Jen, she has styled hair all across the world from London and Paris to Dubai and Sydney.Alex is fortunate to have worked with highly influential women such as Kendall Jenner, Hailey Baldwin, Bella Hadid, Chrissy Tiegen, Olivia Culpo, Khloe Kardashian, Kylie Jenner, Karlie Kloss, Chelsea Handler, and Kristin Cavallari to name a few. She continues to travel and do hair for weddings across the globe and actively participates in New York Fashion Week and Paris Fashion Week.Connect with Katie: Schedule your free consultation Instagram: @Digitally.Enhanced.MarketingConnect with Alex: Website: www.alexbrownhair.comInstagram: @alexbrownhair
Tune into this episode if you’re interested in: Racial equity and Nicole's commitment to empowering women of colorBalancing a corporate career, coaching business and a platform designed to help us towards a more equitable, just and inclusive society (RACEMVMT)How you can use your body and breath to work through thingsRedefining trauma and having the tools to work through itThe impact of breathwork, what you can use it for and how to get startedAbout NicoleNicole is a proud woman of color who in early 2020 felt more inspired and required than ever before to use her platform, voice, and experiences to shed light on suppressed, but very prevalent aspects of her own life.As a movement instructor, certified breathwork facilitator, and founder of Racemvmt, a racial equity platform, Nicole infuses these modalities to cultivate a more equitable and conscious collective. Through her own healing and awakening journey, she has found the breath is a path for moving energy in the human body, allowing tender hearts to release and receive healing so inner wisdom, knowing and deep reconnection can flow through.Nicole believes that your mind, body, and soul are meant to be taken care of. Allow yourself to expand, connect and experience the transformative magic that happens when we do our Breathwork and embodiment practices to step into our power and highest, most connected self.Nicole's journey into wellness and diversity inclusion began with an adventurous spirit and an insatiable desire to connect- physically/mental/emotionally to self and those around her. Her fearless spirit allowed her to cultivate relationships in several circles and understand more thoroughly the impact and benefits of mindful movement. Through coaching and training, she's found immense joy in empowering clients to find their strength and confidence to reach beyond their comfort zone. The time is now to do the work in creating sustainable transformation within our communities for our future generations.Connect with Katie: Schedule your free consultation Instagram: @Digitally.Enhanced.MarketingConnect with Nicole: Racemvmt website: Racemvmt.orgNicole’s website: Nicolemhmiller.comNicole’s Instagram: @nicolemhmiller
Tune into this episode if you’re interested in: 4P Framework to grow your visibility and credibilityHow to create consistent and predictable incomeThe impact of showing up consistently in your businessHer transition from being a school principal toAbout TiffanyTiffany is a former school principal who ditched her day job to help female coaches and consultants land multi-figure contracts and maintain consistent, predictable cash flow. To date, she's secured contracts with the likes of ESSENCE, Rolls Royce, and Humana. Tiffany is also a published author who uses her expertise in education as a recurring guest on her local FOX network.Connect with Katie: Schedule your free consultation Join the EntrepreneurShift Podcast Facebook groupInstagram: @Digitally.Enhanced.MarketingConnect with Tiffany: Website: www.tiffanyawashington.comLearn more about the two offerings Tiffany mentioned in the episode: My Corporate Contracts and Pitches Proposals PartnershipsInstagram: @Tranformation7Facebook: T7 by TiffanyPodcast: The Wealthy Consultant Podcast























