Most agents think the only way to hit bigger goals is to work longer hours. But what if the real answer isn’t hustle—it's structure? In this episode, Justin shares how real estate professionals can double their production without doubling their workload. Through smarter planning, systems, and energy management, you can scale your business and protect your sanity. In This Episode: Why Most Realtors Burn Out They chase “more” with more hours, not more strategy Everything feels urgent, so nothing gets done No systems to track and manage progress Justin’s 4-Step Framework to Doubling Without Burnout Shift Your Mindset – Stop asking how to work more. Start asking how to work smarter. Use 90-Day Sprints – Apply the 12-Week Year model to create urgency and clarity. Systematize with Tech & AI – Automate follow-up, daily prospecting, and review routines using CRMs and AI tools. Protect Your Energy – Schedule regular rest: weekly days off, monthly weekends, and yearly vacations to recharge and avoid burnout. The Challenge: Take your current 90-day goal, imagine doubling it, and then ask: “What would need to change in my systems, not my hours, to make that possible?” Call to Action: Justin invites you to: Join his upcoming Goal Planning Webinar for a step-by-step 90-day planning session Stay tuned for the launch of the Real Estate Success Blueprint, a complete system for building a scalable, stress-free business Final Thought: You don’t double your success by pushing harder—you do it by getting clear, getting focused, and building smarter systems that serve your goals and your life.
Most real estate agents aren’t lazy—they’re just working off a broken system. In this episode, Justin breaks down the real reasons agents fail to hit their goals and how to fix the process so you can finally start winning with confidence and clarity. In This Episode: The 4 Most Common Reasons Realtors Fail at Goals Goals are too vague ("I want to sell more homes") Goals are too big and far away (12-month targets with no checkpoints) No accountability or tracking system No connection to a personal "why" The Fix: A Smarter, More Effective Approach Set specific short-term goals (e.g., "5 deals in 90 days") Use the 12-Week Year system to create urgency and momentum Track your activity with tools that work for you (Google Sheets, CRM, calendar, etc.) Tie every goal to a deeper purpose—your family, your freedom, your peace of mind Real-World Example: One agent set a vague 30-home goal and was ready to give up by March. After applying Justin’s system—resetting with 90-day targets and aligning goals to their personal why—they ended the year exceeding their original goal. Call to Action: If this resonated with you, take action now: Join Justin’s Free Goal-Planning Webinar – Get step-by-step help building your 90-day roadmap. Get Ready for the Real Estate Success Blueprint Launch – A full system to help you hit your goals without burning out. Final Word: It’s not your effort that’s the problem—it’s the structure. Fix your process, and the results will follow.
This week, Justin builds on last episode’s cybersecurity basics with five essential tools every real estate agent should be using to protect their business and their clients in 2025. It's not enough to “know” cybersecurity — now it's time to act. Think of this episode as your cyber lockbox. In This Episode: Password Manager Ditch the sticky notes. Secure your accounts with tools like Bitwarden, LastPass, or 1Password. One master password protects hundreds of logins across devices — safely and conveniently. Two-Factor / Multi-Factor Authentication Add an extra layer of security on everything from Gmail to your MLS. Use built-in 2FA tools or apps like Authy, Microsoft Authenticator, or Google Authenticator — just be prepared for a learning curve. VPN (Virtual Private Network) Whether you’re at a coffee shop, airport, or showing a house, a VPN like NordVPN, ExpressVPN, or Surfshark encrypts your data and keeps hackers out of your business — literally. Business-Based Cloud Storage Tools like Google Workspace, Dropbox Business, and OneDrive for Business give you professional-grade file storage and access control. Store contracts, ID scans, and sensitive data the right way. Encrypted Messaging Stop sending wiring instructions over regular email. Use tools like Signal, WhatsApp, or Telegram for secure communication — or even platforms like Slack when collaborating with your team. Mindset Reminder: Tools are only as strong as the person using them. Slow down, breathe, and think critically — most hacks happen when agents are rushed or acting emotionally. Recap: Password manager Multi-factor authentication VPN Secure cloud storage Encrypted messaging Call to Action: Which tool are you already using — and which one will you try next? Let Justin know in the comments. Plus, grab the free download covering these five cybersecurity tools for real estate pros — linked in the episode description. And don’t forget to subscribe so you never miss a future episode or live session.
In this Realtor Safety Month special, Justin breaks down the biggest invisible threat to your business — cybercrime. Forget just watching your back at open houses — today, the real danger is in your inbox. From wire fraud to ransomware, real estate is one of the top targets for hackers. Why? Because agents handle high-value transactions, sensitive client data, and logins galore — often in a rushed, emotional environment. In This Episode: Justin covers 6 cybersecurity basics every real estate professional needs to understand in 2025: Stronger Passwords – Stop using birthdays or pet names. Use password managers like Bitwarden or LastPass to create secure, unique logins. Two-Factor Authentication – Add an extra layer of security. Use authentication apps (not just text codes) when possible. Phishing Awareness – Learn to recognize fake emails, poor grammar, fake urgency, and “spoofed” sender addresses. Device Security – Keep phones, laptops, and tablets updated. Use encryption and avoid public Wi-Fi without a VPN. Smart Home Safety – Turn off/listening devices during showings. Update firmware. Don’t let smart tech become a backdoor. Slow Down & Breathe – Hackers prey on rushed, emotional decisions. Your best defense is logic and verification. Legal Reminder (Especially in Illinois): If your CRM or email is breached, you may be legally required to notify clients — including what was compromised. Fines and lawsuits are real, and ignorance won’t save your license. Bonus: Download Justin’s 5 Favorite Cybersecurity Tools for REALTORS® — linked in the episode description.
AI isn’t the future — it’s the now. But while some agents are thriving with AI, many are falling flat. The good news? It’s not because you’re not smart. It’s because no one’s shown you how to use it strategically. In this episode, Justin Letheby, the eProfessor of Real Estate, breaks down the three biggest mistakes realtors make with AI — and how to fix them so you can finally save time, generate leads, and build a business that runs smarter. You’ll learn: ⚠️ Why treating ChatGPT like Google leads to boring results ⚠️ Why AI can’t replace your skills — but it can amplify them ⚠️ The danger of dabbling in too many tools without building habits ✅ How to give better prompts, think like a strategist, and build repeatable systems ✅ How to use one tool consistently (even 15 minutes a week) to build powerful momentum 📥 BONUS: Download Justin’s AI Prompt Starter Pack to start using AI effectively today: 👉 https://jblteam.mykajabi.com/2025-prompt-pack
Tired of AI-generated content that sounds stiff, robotic, or just plain wrong for your brand? In this episode, Justin Letheby, the eProfessor of Real Estate, shows you how to train ChatGPT to speak in your voice — your tone, rhythm, and communication style — so your content sounds like you, not a press release. You’ll learn: 🧠 Why sounding like you matters more than ever in real estate 🧠 The 3 simple steps to train ChatGPT using your own emails, blogs, and social posts 🧠 How to build prompts that match your tone, cadence, and personality 🧠 Quick fixes if the AI still feels “off” (like adding humor, contractions, or urgency) 🧠 How to use voice-trained AI for listings, emails, scripts, captions, and more Plus, you’ll get the exact language to use when feeding your voice samples into ChatGPT so it can match your personal brand consistently — no more rewrites, no more robotic mess. 📥 BONUS: Download Justin’s AI Prompt Starter Pack 👉 https://jblteam.mykajabi.com/2025-prompt-pack
Ever typed a prompt into ChatGPT and gotten a boring, robotic mess in return? You’re not alone — but the problem isn’t the AI. It’s the prompt. In this episode, Justin Letheby, the eProfessor of Real Estate, shows you exactly how to craft better prompts that sound like you, save you hours each week, and actually generate results. You’ll learn: 🧠 Why generic prompts fail — and how to fix them fast 🧠 The 5-part formula for perfect AI output: Role, Task, Tone, Format, Context 🧠 Smart prompt examples for listing descriptions, social media, follow-ups, newsletters, and even role-play coaching 🧠 How to train ChatGPT to match your writing style and speak in your voice 🧠 How to reuse your best prompts to save time over and over again 📥 BONUS: Download Justin’s AI Prompt Starter Pack featured in this episode: 👉 https://jblteam.mykajabi.com/2025-prompt-pack
Wish you had a reliable assistant to manage your emails, content, follow-ups, and more? Good news — you already do. In this episode, Justin Letheby, the eProfessor of Real Estate, shares how to use AI as your virtual assistant to save hours every week, stay consistent, and get back to doing what you love: helping clients. You’ll learn how to: ✅ Plan your entire week in under 30 seconds with one prompt ✅ Write content, captions, and emails that sound just like you ✅ Build checklists, follow-up systems, and even referral workflows ✅ Summarize complex documents like inspection reports or MLS data ✅ Create sustainable habits that reduce stress and eliminate busy work This isn’t about replacing yourself. It’s about freeing up your time so you can show up stronger. 📥 BONUS: Download the AI Toolkit for Realtors mentioned in this episode: 👉 https://jblteam.mykajabi.com/realtortoolkit
he market’s slowing, listings are tight — and still, some agents are thriving. What’s their secret? They’re using AI the right way — to save time, stand out, and show up like pros. In this episode, Justin Letheby, the eProfessor of Real Estate, reveals exactly how top producers are leveraging AI to win listings, even when the market’s cooled off. These aren’t gimmicks — they’re practical, repeatable strategies that make sellers say yes. You’ll learn how to: ✅ Research faster with AI-powered neighborhood summaries ✅ Personalize listing presentations and seller emails in minutes ✅ Market smarter — from social captions to video scripts ✅ Use roleplay prompts to handle objections with confidence ✅ Build trust by showing up prepared and relevant — every time 📥 BONUS: Download the free AI Prompt Starter Pack Justin mentions in the episode: 👉 https://jblteam.mykajabi.com/2025-prompt-pack
Ready to finally hit record? In this episode, I break down your first five must-film videos as a new (or relaunching) Realtor—plus exactly what to say, how to film, and what gear you actually need to get started. You’ll learn: The 5 most important video types (and why they build trust fast) What to say in each video to connect with your ideal clients Easy tech tools (most under $50) to make you look and sound great How to repurpose one video into 5–15 pieces of content A simple call-to-action formula to turn views into leads 🎁 Download the free Realtor Content Funnel Toolkit (scripts, checklists, and video planner): 👉 https://jblteam.mykajabi.com/realtortoolkit 📅 Book your free 30-minute video coaching call: 👉 https://jblteam.mykajabi.com/free-30-coaching No studio required. No viral dance needed. Just real content that connects—and converts.
Think you need a giant email list to get real estate closings? Think again. In this episode, I’ll show you how to turn even a small list—100 subscribers or less—into real clients using a simple, proven 3-part email system. These strategies work without spammy sales messages, and you can automate most of it using tools you already have. You’ll learn: Why small, responsive lists are more powerful than big, inactive ones My 3 email types: value, story, and soft offer—with examples What makes a CTA (call-to-action) actually work Tools like ConvertKit, Google Forms, and Canva that make this easy A mindset shift that helps you treat your list like a room full of ready buyers 🎁 Grab the Realtor Content Funnel Toolkit (templates, prompts, & strategy calendar): 👉 https://jblteam.mykajabi.com/realtortoolkit 📅 Book your free 30-minute email strategy call while spots are still open: 👉 https://jblteam.mykajabi.com/free-30-coaching You don’t need a huge audience. You need the right message, sent the right way. Let’s turn those email opens into closings.
Still cold calling in 2025? Let’s fix that. In this episode, I share the exact 3-step content funnel I use to help real estate agents attract leads—without chasing them. You’ll learn how to create content that works 24/7, nurture trust with simple systems, and convert your audience with clear, helpful offers (not pressure). Here’s what we cover: Evergreen content that keeps bringing leads How to show up consistently without burning out The tech tools I use to automate everything Why “Call me anytime” isn’t a real CTA—and what to say instead 🎁 Download the free Realtor Content Funnel Toolkit (prompts, templates, calendar): 👉 https://jblteam.mykajabi.com/realtortoolkit 📅 Book your free 30-minute strategy session (limited availability this month): 👉 https://jblteam.mykajabi.com/free-30-coaching If you're ready to ditch the burnout and build a smarter real estate business, this episode’s for you.
Starting fresh in 2025 with just a license, a laptop, and a dream? I’ve got you. In this episode, I walk you through exactly how I’d relaunch my real estate business today—from choosing the right niche to building momentum with my 3Cs method: Communication, Cultivation, and Conversion. You’ll hear practical tips for posting content that connects, setting up a basic CRM, and turning conversations into clients without sounding salesy. You’ll also learn: How to build a database fast, even from zero The content strategy that actually works for new agents Tools I use (like Canva, RPR, Calendly) that save time and money What not to waste time on when starting out 🔗 Download the free Realtor Funnel Toolkit mentioned in the episode: https://jblteam.mykajabi.com/realtor-funnell-toolkit 🎁 Book a free 30-minute coaching session this month: https://jblteam.mykajabi.com/free-30-coaching Whether you're new, relaunching, or just stuck, this episode is your reset button. Let’s get you growing.
Drowning in tasks? Feeling behind in tech? This episode is your AI cheat sheet. Justin Letheby, the eProfessor of Real Estate, shares the exact tools he uses and teaches to help realtors generate leads, stay consistent, and finally work smarter — not harder — in 2025. In this episode, you'll learn how to: 🧠 Use ChatGPT for emails, listings, and video scripts 🎨 Leverage Canva to create polished, branded marketing in minutes 📬 Automate follow-ups with Mailchimp (or your favorite CRM) 🔗 Connect everything using Zapier — no tech degree required 🗂️ Turn Google Workspace into your mobile command center 📱 And yes… why your smartphone might be your most powerful AI tool Whether you're tech-savvy or just getting started, this toolkit gives you the confidence to streamline your systems, boost productivity, and grow your real estate business using tools you already have access to. 🎯 BONUS: Download the free guide mentioned in this episode: 👉 https://jblteam.mykajabi.com/realtortoolkit
What if you could go from zero to ten real estate leads in just ten days — using nothing but AI tools you already have access to? In this episode, Justin Letheby, the eProfessor of Real Estate, shares his complete 10-day AI lead gen sprint strategy using ChatGPT, Canva, and your CRM. No cold calls. No awkward DMs. No burnout. Inside this episode: 🚀 Day 1–2: How to clarify your offer and create an irresistible lead magnet 🚀 Day 3–5: Scripts and post ideas to promote your freebie on video and social 🚀 Day 6–8: Follow-up emails, automated systems, and engagement tools 🚀 Day 9–10: Turning clicks into conversations with AI-powered texting and live outreach You’ll walk away with a plan that’s focused, fast, and fully repeatable — even if you’re starting from scratch. 📥 BONUS: Grab Justin’s AI Toolkit for Realtors here: 👉 https://jblteam.mykajabi.com/realtortoolkit
Wish you had more time, more content, and more clients — without the burnout? This episode is for you. Justin Letheby, the eProfessor of Real Estate, breaks down five real-world ChatGPT prompts that will save you hours, help you sound like a pro, and streamline your entire marketing strategy. You’ll get: 🤖 A ready-to-copy Market Update Email Prompt (that doesn’t sound robotic) 🤖 A Video Script Generator Prompt to kickstart your short-form content 🤖 A Follow-Up Text Prompt that feels personal, not pushy 🤖 A smart Instagram Caption Prompt for engagement that actually converts 🤖 A high-impact Lead Magnet Prompt — including what to say next in your funnel! This is plug-and-play marketing for realtors who want to save time, show up better, and attract clients 24/7. 📥 BONUS: Grab all 5 prompts + tips in one free guide: 👉 https://jblteam.mykajabi.com/realtortoolkit
Are you juggling showings, texts at 11 p.m., and marketing all at once? If so, you're not alone — but burnout doesn't have to be your badge of honor. In this episode, Justin Letheby, the eProfessor of Real Estate, shares three practical, high-impact ways to work smarter without losing your sanity (or your evenings). Inside, you’ll learn: 🔧 How to identify and protect your “prime time” for max productivity 🔧 The easiest ways to automate repetitive tasks using AI, CRMs, and scheduling tools 🔧 The 3C Framework (Communication, Cultivation, Conversion) to systematize your lead generation Whether you're new to real estate or scaling to the next level, this episode will give you actionable steps to simplify, systematize, and scale without losing your mind. 🎯 BONUS: Download Justin’s free AI Toolkit for Realtors here: 👉 https://jblteam.mykajabi.com/realtortoolkit
Everyone’s doing real estate videos in 2025 — so how do you actually stand out? In this episode, Justin Letheby, the eProfessor of Real Estate, breaks down five creative video strategies that go beyond views and likes… and help you generate real business. You’ll learn: 🎥 How to teach (not pitch) so clients trust you before they meet you 🎥 Why making your client the hero builds stronger testimonials and referrals 🎥 The power of “pattern disruptors” like humor, myth-busting, and behind-the-scenes footage 🎥 How to batch your video creation while still showing off your personality 🎥 Why value always wins — and how one video a week can turn into 1,000 pieces of content You don’t need to go viral. You need to show up. Week after week. For the people who matter most — your future clients. 📥 BONUS: Grab this month’s free Realtor Toolkit here: 👉 https://jblteam.mykajabi.com/realtortoolkit
The market's shifting — again. Economic uncertainty is already here, and the question isn't how do you survive… it's how do you stay strong, consistent, and profitable through it all? In this episode, Justin Letheby, the eProfessor of Real Estate, reveals five practical and mindset-driven strategies to help you thrive — not just survive — in today’s unpredictable real estate market. You’ll learn: ✔️ How to build structure and stability through daily habits ✔️ The right way to talk about market changes with buyers and sellers ✔️ How to strengthen your sphere (KLT: Know, Like, Trust) with real-world actions ✔️ Why mindset mastery is your ultimate competitive edge ✔️ How to diversify your lead gen strategy so you’re never reliant on just one source This episode will help you shift from reactive to resilient — with a proven game plan you can start today. 🎯 BONUS: Download this month’s guide here: 👉 https://jblteam.mykajabi.com/realtortoolkit
If you're not using video in your real estate business in 2025, you're practically invisible. But just being on video isn't enough — you need to be good on video. In this episode, Justin Letheby, the eProfessor of Real Estate, shares five powerful tips to help you film smarter, build trust faster, and actually get the visibility your business deserves. In this episode, you’ll learn: 🎯 How to create scroll-stopping hooks 🎯 The value of repeatable formats (that don't feel boring) 🎯 Why “talking like a human” builds trust and connection 🎯 The right visuals (without breaking the bank on gear) 🎯 How to use simple calls-to-action to turn views into business Plus: A motivational reminder — you’re filming for visibility, not perfection. Be consistent. Be real. And your clients will find you. 👉 Download the free monthly guide mentioned in this episode: https://jblteam.mykajabi.com/realtortoolkit