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Essentials of Advertising & Marketing

Essentials of Advertising & Marketing

Author: W.P. Carey School of Business Arizona State University

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Essentials of Advertising & Marketing Communications is an introduction to the communication process within marketing and advertising. Creation and presentation of an ad campaign will be explored throughout the course.

26 Episodes

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Final Thoughts

2009-07-2358:46

Take Action

2009-07-2301:07:47

Public Relations Problems

Public Relations Problems

2009-07-2301:14:16

Special Guest: Martin Murphey

Special Guest: Martin Murphey

2009-07-2301:11:17

Bluring the Lines: Entertainment and Advertising

Bluring the Lines: Entertainment and Advertising

2009-07-2301:07:52

Selling the Dream

Selling the Dream

2009-07-2301:11:06

Legal Issues in Advertising

Legal Issues in Advertising

2009-07-2301:10:18

Unique Selling Propositions

Unique Selling Propositions

2009-07-2301:10:18

Emotions: The Rational and the Irrational

Emotions: The Rational and the Irrational

2009-07-2301:11:08

The Spokesperson

The Spokesperson

2009-07-2301:14:49

Building Momentum

Building Momentum

2009-07-2301:06:46

Truth in Advertising

Truth in Advertising

2009-07-2301:15:29

Outdoor Advertising

Outdoor Advertising

2009-07-2301:07:31

Special Guest: Loius

Special Guest: Loius

2009-07-2301:14:00

Creative Agencies

Creative Agencies

2009-07-2301:13:13

Headline and Visual

Headline and Visual

2009-07-2301:14:30

Benefit Orientation

Benefit Orientation

2009-07-2301:12:51

Combinations and Connections

Combinations and Connections

2009-07-2301:12:17

Special Guest: Ken Clemens on McDonalds Advertising

Special Guest: Ken Clemens on McDonalds Advertising

2009-07-2301:15:06

How We Want People to View Us

How We Want People to View Us

2009-07-2301:14:52

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