DiscoverEstablish Yourself®: Clear Brand Messaging, Offers, and Systems for Coaches and Consultants
Establish Yourself®: Clear Brand Messaging, Offers, and Systems for Coaches and Consultants
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Establish Yourself®: Clear Brand Messaging, Offers, and Systems for Coaches and Consultants

Author: Annie Franceschi | Brand + Business Strategist

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Grow with clarity, confidence, and a bit of brand magic. Hosted by a former Disney storyteller, this show helps coaches, consultants, and service-based experts like you clarify your message, simplify your offers and systems, and enjoy your business more than ever.

Inspired by the bestselling book, "Establish Yourself" (2022) - this is your place to take your business to the next level, and have fun doing it.

Tune in to get clear on your brand message, create confident signature offers, and streamline your systems

This podcast helps answer questions like:

• How do I attract clients who will pay more for my services?
• What’s the best way to rebrand my business?
• How can I grow my business without burning out?
• How do I turn my services into premium offers clients can’t resist?
• What are the easiest ways to save time and work more efficiently?
• How do I stop playing small?
• What’s the secret to creating smarter, streamlined processes?
• How can I manage my time better when I feel overwhelmed?
• How can I create better processes to work smarter, not harder?
• How can I manage my time effectively despite being overwhelmed?

Hosted by Annie Franceschi—brand strategist of 11+ years, former Disney storyteller, and 3x bestselling author—this show delivers proven strategies to attract dream clients, package your expertise, sell services easily, and create freedom to live your biggest goals in your business and beyond.

With actionable business advice, inspiring success stories, and a sprinkle of Disney magic, each episode is your guide to building a profitable coaching or consulting practice that feels as good as it looks.

Whether you’re rebranding, pivoting, launching a new offer, or scaling to six figures and beyond, this is where clarity meets momentum.

Hit subscribe now, and let’s make your business the greatest—together.

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💡For resources to clarify your brand, visit: https://www.greateststorycreative.com/podcast

All podcast content is © Greatest Story Creative LLC
And provided per terms available at greateststorycreative.com/terms
55 Episodes
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Ever wished you had the perfect testimonial ready to go—for your sales page, a pitch, or even just to remind yourself that your work is making a real impact?This minisode gives you the simple, on-the-go system I use to collect kind words, client wins, and testimonials without adding more to your to-do list. Whether it’s a comment on LinkedIn or a thank-you email from a happy client, I’ll show you how to capture it in seconds and organize it so it’s ready whenever you need it.This is one of those behind-the-scenes practices that keeps my marketing clear, my confidence high, and my offers easy to promote—and now it’s yours.🎯 YOU'LL DISCOVER:My go-to method for collecting client feedback on the flyHow I organize social proof across offers like speaking, services, and my bookA simple tweak that turns screenshots into powerful marketing assetsWhy this system helps with more than just visibility—it supports your momentum📬 NEVER MISS A NEW EPISODE:Want new episodes (and any exclusive resources or bonus tips) sent straight to your inbox?👉 Sign up here to stay in the loop: greateststorycreative.com/podlinks
If you’ve ever said, “I wish I had more time to work ON my business, not just IN it…” this episode is your permission slip.Back in 2016, I hit a wall in my business, and what came next turned into one of the smartest decisions I’ve ever made: I took the whole month of December off to create systems, rest, and reconnect with my why.Nearly a decade later, Batch December has become my most powerful annual ritual—and in this episode, I’m sharing exactly how you can create space like this too (whether it's a month, a week, or just one day at a time).If you've been craving more clarity, better systems, and guilt-free time to think, plan, and dream bigger, this episode gives you the blueprint to make it happen—on your terms.🎯 YOU'LL DISCOVERThe 5-step BATCH method I use to take a month off every year (without losing momentum or money)How to protect your calendar while still serving clients wellReal examples from my business model that honor boundaries and boost revenuWhy rest is not just recovery—it’s a strategy for long-term success🎁 PODCAST LISTENER, GO FIND YOUR SURPRISE👉 Secret just for you: Head over now to greateststorycreative.com/popup for something SPECIAL that ties into "T" in this episode!📘 GET A FREE CHAPTER OF MY BOOKCurious about Batch December and more smart, simple systems like it? I share them in my book, "Establish Yourself."👉 Grab the first 50 pages of Establish Yourself for FREE now at greateststorycreative.com/readInside, I share more tools to clarify your brand, simplify your business, and attract your favorite clients.🎧 DIVE DEEPER WITH THESE RELATED EPISODESEpisode 32 | How to Be a Better Boss to Yourself (The Better Boss Method)Episode 5 | 3 Surprising Truths Behind How Real Coaches Grow Without Burnout
If you’ve ever gotten off a discovery call thinking, “Oh, maybe I gave away so much—and I’m still not sure they're gonna hire me now,” this episode is for you.After leading more than 750 free consultations, I’ve learned that overgiving doesn’t lead to more yeses—it leads to burnout, confusion, and missed connections.In this episode, I’m pulling back the curtain on how I run Feel-Good Discovery Calls—the kind that protect your time, communicate your value, and help the right clients say yes without pressure, pitch decks, or pretense.Whether you’re booking 2 or 20 consults a month, you’ll walk away with a fresh perspective on what it really takes to turn free conversations into paid client work—without sleaze, scripts, or giving away the farm.🎯 YOU'LL DISCOVERWhy treating discovery calls as a pure "free sample" may be hurting your businessThe #1 question I ask that keeps every call focused and productiveHow I structure 20-minute calls to listen and lead (without a script)A simple tool that’s helped me sell over $600K in services—without a sales page🙌 PUT THIS INTO ACTIONReady to show up clear and confident on every discovery call?👉 Set your own free consult with me to explore Package Your Process™ with the ExpertThis is my 1:1 service where we clarify your message, refine your offer, and create the tools you need to attract and book clients in feel-good discovery calls—like a one-pager, brand clarity, and more.I'm now booking dates for January 2026, so be sure to set a time soon to talk if you're curious to work together early next year! (Tip: I take December off, so now is the best time to chat if you're interested)🎧 DIVE INTO THESE RELATED EPISODESEpisode 13 (Sleaze-free Sales Tips) | How to Sell Without Sleaze: Authentic Sales Tips for Coaches & ConsultantsEpisode 1 (Offer One-Pagers) | How To Sell Confidently Without Sales Pages: My Quick 1-Pager StrategyEpisode 43 (Free Samples in Your Content) | Wondering if You’re Giving Away Too Much for Free? Try the Costco Sample Strategy#discoverycalls #salesstrategy #clientattraction #coaches #consultants #boundariesinbusiness #establishyourself #clarity #businessgrowth #marketingwithintegrity
When you know you need clients but don’t want to spend hours making cold pitches, burning money on ads, or waiting for speaking invitations that never come… what do you do?For me, it’s always the same: I go back to my most reliable growth strategy—booking free speaking gigs. But how do you get them on your calendar in the first place?In this episode, I’m pulling back the curtain on the exact process I've used for 10+ years (and still use today) to find and book free speaking opportunities in front of rooms filled with my potential dream clients. And right now is the best time to use it—because most groups are booking their 2026 speakers as we speak. If you wait until January, you may miss the boat.Whether you’re just getting started or ready to return to what actually works, this episode will show you how to take meaningful action this month to fill your calendar—and your client roster.🎯 YOU'LL DISCOVERThe 4-step strategy I use every time I want more clients from free speakingWhat to do before you ask for any gig (or risk hearing crickets)Why warm-ish asks beat cold pitches—and how to send oneThe mindset shift that changed everything (and made me $20K in LA)🙌 PUT THIS INTO ACTION🎁 INSTANT BONUS: My 4 Email Templates to Book Free GigsWant to make warm-ish asks that actually get replies (and speaking gigs)?👉 Grab my 4 proven email templates—the exact ones I used to book 24 free speaking gigs in one year. They’re your instant bonus when you sign up for my upcoming Clients From Speaking workshop: www.greateststorycreative.com/popupEach template is a plug-and-play way to confidently reach out to:Your existing networkPast speaking contactsFellow speakersNew chapters of organizationsPerfect for coaches and consultants who want to book gigs this fall now before 2026 calendars fill up.Learn how to turn free talks into paying clients—without being salesy or overwhelming event organizers.WORKSHOP"Clients From Speaking"🗓️ Tues. Oct 28 on Zoom (Replay + 4 Email Templates Included)👉 www.greateststorycreative.com/popup💬 PRIVATE HELPWant 1:1 help to get clear on how to talk about what you do, and nail down which rooms and which talk would help you turn free speaking into paid dream clients? 👉 Set a free time to talk with me about Package Your Process™ with the Expert: www.greateststorycreative.com/consult🎧 DIVE INTO THESE RELATED EPISODESEpisode 42 | Get Clients From Speaking: 5 Not-So-Obvious Ways to Turn Free Talks Into Paying Clients#speakingstrategy #clientattraction #freegigs #coaches #consultants #marketingwithintegrity #businessgrowth #establishyourself #confidenceinbusiness
If you’ve been putting out valuable content, showing up generously, and still not seeing the client conversions you want… you’re probably asking: Am I giving away too much for free?I get this question all the time from coaches and consultants who are doing so much right—but still feeling like their content isn’t converting enough into paying clients.After 12+ years and 400+ clients, I can confidently tell you: That's likely the wrong question.In this episode, I’m introducing you to The Costco Sample Strategy — my approach to giving generously without leaking clients. You’ll learn how to connect your free content to your paid offers in a way that feels aligned, confident, and not at all gross.This strategy will change how you think about free content (and Costco!) forever.🎯 YOU'LL DISCOVERWhy giving away value isn’t the core problemThe 4 key practices of leveraging the Costco Sample StrategyHow to talk about your offers in your marketing without being “salesy”Why alignment matters more than algorithmsThe exact method I use in this podcast to model what I teach🙌 PUT THIS INTO ACTIONPRIVATE HELPReady to get clear on your offers and start confidently inviting clients to work with you?👉 Set a free time to talk with me about about Package Your Process™ with the Expert: www.greateststorycreative.com/consultThis is my signature 1:1 service where we clarify your message, simplify your offers, and build foundational marketing tools on the spot—like a one-page website, brand identity, and more—to help you attract clients with confidence.QUICK WORKSHOP🎤 Want my help to turn your free talks into paying clients?👉 Join my pop-up workshop soon: Clients From Speaking (Oct 28 + Replay): www.greateststorycreative.com/popupYou’ll learn how to build the bridge from free speaking to paid offers—without sounding salesy or upsetting event organizers.🎧 DIVE INTO THESE RELATED EPISODESEpisode 9 | Elevator Pitches That Get Clients: Clarify Your Message With My Brand CHIPS™ Formula (Brand CHIPS™)Episode 42 | Get Clients From Speaking: 5 Not-So-Obvious Ways to Turn Free Talks Into Paying Clients#contentstrategy #clientattraction #coaches #consultants #brandstrategy #establishyourself #marketingtips #businessgrowth #packageyourexpertise
You've heard that speaking is supposed to be one of the best ways to attract clients… so why does it so often lead to crickets instead?Over the last decade, I’ve seen so many smart, talented entrepreneurs walk off stage with great feedback but no follow-ups, consults, or new clients. But for me, free speaking has become the single most reliable way to market and grow my business.So in this episode, I’m giving you my tried-and-true, not-so-obvious strategies that can transform your talks into powerful client attraction tools. These are the top shifts I’ve used to turn more than 150 free talks into $400,000+ in business, without ever feeling pushy, salesy, or too self-promotional.Getting clients from free speaking is both an art and a science - so tune in to learn my secrets from the past decade+!🎯 YOU'LL DISCOVERWhy most free talks don’t lead to clients (and the small changes that make all the difference)The one thing most presentations are missing—and how to fix itWhat you should always do instead of sharing your bio at the startHow to keep your audience engaged and eager to work with youWhy a clear next step gets people off the sidelines and into your world🎟️ LEARN MY CLIENTS FROM SPEAKING SYSTEM > POP-UP WORKSHOP: OCT 28Ready to stop speaking for crickets and start booking clients?👉 Sign up for my NEW Clients From Speaking workshop: www.greateststorycreative.com/popupI’ll walk you through the entire system I’ve refined over a decade to consistently turn free speaking into consults, email subscribers, and paying clients—step by step.#speakingstrategy #clients #marketing #businessgrowth #establishyourself #visibility
✨ Feeling called to pivot, but not ready for a full rebrand? Discover how to test a new niche, offer, or audience without the time, money, or pressure of rebranding your whole business.Whether you're “niche curious” or just need a low-risk way to experiment before year-end, this episode will walk you through a smart, doable approach you can act on this week. Enjoy this "Best Of" Episode (originally Episode 7) - it's one I share constantly with clients and anyone asking how to safely try new offers or audiences without a ton of risk!🎯 YOU'LL DISCOVERThe real reason niching feels overwhelming (and how to fix it)A clever way to test a niche without changing your overall business identity How one client used this strategy to land high-value clients—fastThe #1 mistake service providers make when trying to niche (and what to do instead)📝 YOUR FREE RESOURCESet a Free Consultation re: Package Your Process™ with the Expert: Want help to create a niche offer that sells? Schedule a free call with me to get started → https://greateststorycreative.com/consult#niching #branding #businessgrowth #clarity #marketingstrategy
Ever wonder if you're charging too much… or not enough?You’re not alone. Most coaches and consultants I work with feel some version of this pricing wobble—especially when they’ve moved past hourly work but haven’t yet found a value-based pricing strategy that feels right.In this episode, I’m sharing my go-to mindset method for pricing with confidence: P.R.I.C.E. It’s a simple but powerful framework I’ve developed to help you stop second-guessing your rates and finally feel grounded in what you charge.Whether you’re quoting custom projects or trying to package your expertise, this episode will help you raise your rates and feel good about it—without guilt, guessing, or talking yourself into a discount mid-call.🎯 YOU'LL DISCOVERWhy hourly pricing punishes you for being great at your jobThe most powerful shift to help you stop underselling your valueHow to confidently state your price—without talking yourself into a discountThe surprising way branding and packaging impact what people are willing to payA simple framework to make your offer feel totally worth the price🤝 YOUR FREE RESOURCEFeeling stuck or unsure how to position and package your services as a valuable offer? Let’s talk it out.📅 Book a free 20-minute consultation with me: ➡️ greateststorycreative.com/consultTogether, we’ll look at what steps you could take to package your expertise into an offer your favorite clients can't wait to say an on-the-spot "yes" to#ValueBasedPricing #ChargeYourWorth #PremiumPricing #RaiseYourRates
Have you ever worked with a great client—someone you loved parterning with—only to never hear from them again?You did amazing work. They were happy. And then… nothing. No follow-up, no referrals, no second engagement. It can feel like that connection just disappears.But it doesn't have to! Listen to hear how I shifted from seeing the testimonial as the end of a project to treating it as the beginning of a long-term relationship—one that has so often led to repeat business, genuine referrals, and friendships that go way beyond the invoice.🎯 You'll Discover:The 4 S's of Staying Connected that turn clients into lifelong fans (and friends)The live client interview that creates connection from the very last project callTiny, heartfelt actions that can keep you top of mind (without being pushy)A simple weekly habit to naturally create repeat business and referralsHow speaking up can be a sleaze-free way to inspire new opportunities, referrals, and return projects🎟️ LEARN MY LIVE CLIENT INTERVIEW SYSTEM > POP-UP WORKSHOP:Want to start building deeper client relationships that bring in referrals, repeat work, and community?👉 Join me for the Get Better Testimonials workshop:www.greateststorycreative.com/popupI'll teach you my simplified system—from how I run live interviews to the exact scripts, email templates, and next steps so you'll get great reviews AND set a strong foundation for staying in touch. Hosted September 25 (plus 30-day replay!)👋 PREFER PRIVATE HELP?I can help you 1:1 to add this process to your practice... To learn more, set a free time to talk with me here > greateststorycreative.com/consult
Ever wish you could stop writing proposals and still get amazing clients? Then you’re going to love this live interview.In this special behind-the-scenes episode, I pull back the curtain on the exact client conversation I’ve led over 100 times, this time with a past student in my signature program.Designer + consultant, Lauren, joined my Package Your Process™ Accelerator after hitting her limit with RFPs and custom proposals. What happened next? She booked 4+ clients on the spot—without sending a single proposal—and generated $30K+ in business from just ONE clear, packaged offer.How'd Lauren do it? And how do *I* get great feedback and testimonials by interviewing clients live? Listen now to hear firsthand!🎯 You'll Discover:How to stop writing custom proposals (without hurting your close rate)What makes a service irresistible (hint: it fits on one page)Lauren’s journey from proposal fatigue to instant yesesA behind-the-scenes look at the exact client interview process I teach🎟️ WANNA LEARN HOW TO TURN CLIENT INTERVIEWS LIKE THIS INTO TESTIMONIALS? Join me for "Get Better Testimonials: Pop-up Workshop" DATE: Thursday, Sep. 25, from 12-1:15pm EST (plus 30-day replay) Curious how to run a call like this with your clients... so you get better testimonials, more referrals, and deeper relationships?I’ll walk you through the full system I use: interview questions, email templates, even an AI prompt to help you collect authentic reviews in your client’s voice.👉 Get Better Testimonials by Registering Now ( https://www.greateststorycreative.com/popup )💼 READY TO STOP WRITING PROPOSALS + PACKAGE YOUR SERVICES INSTEAD?Loved what Lauren had to share about her results? I do this work 1:1 for you! Go deeper and walk away with your own branded, one-page service that books dream clients without proposals with Package Your Process™ with the Expert.👉 Set a free consultation for Package Your Process™ with the Expert ( https://www.greateststorycreative.com/consult )📝 KEY RESOURCES MENTIONED:Get Better Testimonials Workshop: greateststorycreative.com/popupFree Consultations for Package Your Process™ with the Expert: greateststorycreative.com/consult🎙 KEEP GOING! LISTEN TO RELATED EPISODES:Testimonials / the strategy behind a live client interview like this: Episode 37, "Why Asking for Testimonials Doesn’t Work (and What to Do Instead)" Start packaging your expertise / Learn more about Package Your Process™:Episode 11, "Custom vs. Packages? The Shift That Simplified My Services & Landed Dream Clients"Episode 12, "Signature Offers Made Simple: 3 Steps to Package Your Expertise & Raise Your Rates"👋 THANKS TO OUR FEATURED CLIENT:Lauren Atherton - Branding Designer/Consultant for
If you've ever had a client rave about your work—but then disappear when you ask for a testimonial—this one’s for you! I’m sharing how one painful experience (involving 20 emails 😬) led me to 3 powerful shifts that changed everything about how I get great reviews, regular referrals, and repeat business from my favorite clients... zero awkwardness required!🎯 You'll Discover:Why email is the worst way to ask for a testimonial (even for people who love you!)The simple 15-minute conversation that unlocks raving reviewsThe 3 testimonial shifts that helped me earn 65+ 5-star reviews (and how you can use them)How to turn a testimonial ask into a moment of magic for your client🎟️ LEARN MY TESTIMONIALS SYSTEM > POP-UP WORKSHOP: SEPT 25Ready to ditch the awkward email and get authentic, raving testimonials that deepen relationships and attract new clients? 👉 Sign up for my Get Better Testimonials workshopwww.greateststorycreative.com/popupI’ll walk you through the full system I use—interview questions, email templates, even an AI prompt to help you write reviews in your client’s voice.📝 RESOURCES MENTIONED:Get Better Testimonials Workshop: greateststorycreative.com/popupJim Henson’s Letter to His Children: Read It Here ( https://www.huffpost.com/entry/jim-henson-letter_n_3983895 )#testimonials #clientexperience #businesssystems #socialproof #referrals #reviewstrategy #establishyourself
Having a branded method is a smart move—but knowing how to use it is what turns your brilliance into a client magnet. In this third and final part of the Find Your Frameworks series, I’m sharing my 4-step game plan to help you take your frameworks off the shelf and into the spotlight where they belong.You'll learn how to actually use your frameworks to get more clients, build authority, and grow your business—the exact steps I teach my clients to turn their methods into powerful brand assets they can use again and again. If you’ve ever thought, “I know I have something valuable here, but I don’t know how to put it to work,” this episode is your next step.🎯 You'll Discover:Why naming your method gives it power (and makes it referable)How to clearly explain what your framework does in one sentenceThe #1 way to make your framework more teachable and visualHow to build your own framework bank to scale your messaging, content, and offers🎧 RELATED EPISODES – Find Your Frameworks SeriesThis 3-part series will help you turn your expertise into a body of work that builds trust, attracts clients, and scales your business:New to frameworks? Start Here: Episode 33 – From Random Posts to Real AuthorityPart 1: Episode 34 – Brand Your Methods to Stand Out and ScalePart 2: Episode 35 – The Framework Pyramid: 3 Types of Frameworks Every Expert NeedsPart 3 (this episode): Episode 36 👋 YOUR FREE RESOURCEHave powerful expertise—but not sure how to turn it into a signature framework, system, or sticky phrases? I’d love to help.👉 Book your free 20-minute consultation with me: https://www.greateststorycreative.com/consult🎙️ FEATURED EXPERTSMichelle Edelin – Speak Your Excellence, Activate Your Inner Excellence, Connect Your ExcellenceJames Clear, Author of "Atomic Habits: – 3-2-1 NewsletterBrandon Birkmeyer – The Brand TriangleStan Phelps – Goldfish Growth Series#frameworks #clarity #scaleyourbusiness #expertpositioning #brandingtools #frameworkgameplan #establishyourself
The key to turning your expertise into a business that scales? It’s not just about having one great method. It’s about building a body of branded work—an ecosystem of frameworks that makes your value undeniable.That’s exactly what the Framework Pyramid helps you do.In this episode, I’m walking you through the 3 types of frameworks that elevate your authority, clarify your messaging, and make it easier to scale your offers. You’ll even hear how my client Michelle used this exact approach to book her first workshop within weeks and finally articulate what she really does.🎯 You'll Discover:The 3 levels of the Framework Pyramid—and what goes whereReal client examples of sticky phrases, supportive systems, and signature frameworksHow to identify the gold in your business (yes, you already have it!)Why naming and stacking your frameworks is the key to becoming more referable🎧 RELATED EPISODES – Find Your Frameworks SeriesThis is special multi-episode series designed to help you package your expertise and create your own clear, client-attracting ecosystem:New to frameworks as a concept? Start Here: Episode 33: From Random Posts to Real Authority Part 1 of Find Your Frameworks, Episode 34: Brand Your Methods to Stand Out and Scale (Why frameworks are essential—and how to start spotting yours)Part 2 of Find Your Frameworks, Episode 35 (this episode)Part 3 of Find Your Frameworks, Episode 36: Turn Your Methods Into Authority, Clients, and Revenue (How to leverage frameworks)🧠 More Episodes You’ll Love:Episode 9: Elevator Pitches That Get Clients: My Brand CHIPS™ Messaging Formula👋 YOUR FREE CONSULTATIONIf you’re sitting on brilliance you can’t quite name or organize yet—I’d love to help.Set a free consultation with Annie to start branding your methods and building your own framework pyramid:👉 https://www.greateststorycreative.com/consult🎙️ FEATURED CLIENTS + MENTIONSMichelle Edelin – Speak Your Excellence, Activate Your Inner Excellence, Connect Your ExcellenceWendy Gates Corbett – The Energy of BelongingKimberly Benoit – We've All Done It™ Leadership Framework (and Podcast)Marcey Rader – Design Days + Health-Powered ProductivityStan Phelps – Goldfish Growth SeriesChris Lysy – O.S.E.E. Framework for Data Visualization#frameworks #clarity #packagingyourprocess #businessstrategy #consultingbusiness...
Here’s the thing about standing out as a coach or consultant: it’s not about posting more generic content. It’s about becoming known for methods and frameworks people remember, repeat, and refer.That’s exactly what branding frameworks can do for your business.In this episode — Part 1 of my "Find Your Frameworks" series — I’m breaking down what frameworks really are, why they’re your secret weapon for scaling your practice, and how to start spotting the ones you already have.You’ll hear real-world examples from my clients, colleagues, and my own work that show the incredible staying power of clear, repeatable methods, metaphors, and memorable phrases - all the gold ready to be found in your current body of work!🎯 You'll Discover:The 3 big benefits of a branded framework: authority, scalability, and being more referableMy “3R Rule” to test if your framework is worth brandingThe simple definition of a branded framework (and the many names it can go by)How my clients have turned one good idea into books, keynotes, and entire businesses🎧 Find Your Frameworks SeriesThis is special multi-episode series designed to help you package your expertise and create your own clear, client-attracting ecosystem:New to frameworks as a concept? Start Here: Episode 33: From Random Posts to Real Authority Part 1 of Find Your Frameworks, Episode 34 (this episode) Part 2 of Find Your Frameworks, Episode 35: 3 Types of Frameworks Every Expert NeedsPart 3 of Find Your Frameworks, Episode 36: Turn Your Methods Into Authority, Clients, and Revenue (How to leverage frameworks)🎧 RELATED EPISODES:Episode 12: Signature Offers Made Simple: 3 Steps to Package Your Expertise & Raise Your Rates (My Package Your Process™ Approach)Episode 14: The "One Client" Value Ladder: A Smarter Way to Simplify Marketing (The concept I once called the Streamlined Service Value Ladder)Episode 6: Marketing Without Social Media: 3 Alternate Ways I Attract Premium Clients (The Establish Yourself® Framework, E.S.T.)👋 YOUR FREE CONSULTATION:Ready to package your expertise into clear, memorable frameworks? Book a free consultation with me today to explore how to turn your ideas into a signature methods that stand out and scale → https://www.greateststorycreative.com/consult#frameworks #brandyourmethod #coachlife #consultingbusiness #businessgrowth #scaleyourbusiness #brandingclarity #establishyourself🎙️ FEATURED EXPERTS:Bonnie Artman Fox...
Does marketing yourself feel like an endless tornado of tactics? You’re not alone. If you’ve ever stared at LinkedIn wondering what to post—while others seem to be landing big speaking gigs, publishing books, and becoming known—you’re in the right place.In this episode, I’m sharing a clear, 4-step process to help you stop chasing tactics and start building something bigger than your next post: a body of work. Having gone from struggling with what to share to a 3x bestselling author, in-demand expert, and podcast host: I'll teach you what it actually means to create content that builds momentum over time, helps you find your voice, and brings your favorite clients straight to your door.✨ If you want to grow your visibility and simplify your marketing without being a social media rock star, this episode is for you.🎯 You’ll Discover:Why posting more often doesn’t always grow your authorityWhat a body of work really is—and why it makes you referableThe surprisingly simple 4-step path I’ve followed to build books, talks, and this podcastAnd how my clients, Sarah (an executive coach) and Wendy (a belonging expert) have been successfully building visibility one smart step at a time🤝 Your Free Resource:Need help clarifying your message or figuring out what your body of work could look like?📅 Book a free 20-minute clarity consult with me: ➡️ greateststorycreative.com/consultTogether, we’ll pinpoint where you are, what’s next, and how to simplify your message so you can get known without endless posting.✅ Dive Deeper:Listen to this related episode, Episode 28: "My Secret to Marketing Without Losing My Mind: Consistency Containers"Check out Sarah Elder's Substack, "I Make the Rules" for Women Founders & LeadersWendy Gates Corbett's book, "The Energy of Belonging"Plus my husband Gus's new YouTube Channel (MrGreatestStory)
If you've ever felt like you're the worst boss you've ever had, you’re not alone. When I started my business after leaving Disney, I thought I was escaping hustle culture—only to recreate it in a whole new way.But in this episode, I'm sharing how I broke that cycle with The Better Boss Method™, a 6-part, permission-based framework to give you fresh ways to take back your time, protect your energy, and build a business that actually loves you back.Through the acronym B.E.T.T.E.R, you'll learn the personal systems, mindset shifts, and boundaries that have helped me (and many of my clients) go from overwhelmed solopreneurs to more confident CEOs.✨ If you're ready to take back your calendar with confidence, this one's for you.🎯 You’ll Discover:Why protecting your time doesn't have to mean losing clients and money—and how it can help you growHow I take every December off (and how to design your own version)What my “no meeting Mondays and Fridays” taught me about revenue and restThe 6-part Better Boss Method™ and how real coaches and consultants are applying it How to stop working from leftovers and start designing your week with intention📕 Your FREE Resource:Want more behind-the-scenes strategies on how I built a life-first business with less burnout?📖 Get the first 50 pages of my book "Establish Yourself"—free! ➡️ greateststorycreative.com/readInside, you’ll discover the business shifts that have helped me (and hundreds of my clients) find clarity, confidence, and space to breathe - without sacrificing success.#betterbossmethod #solopreneursuccess #lifefirstbusiness #boundariesinbusiness #establishyourself #worklifebalance #coachingbusiness #consultinglife #confidenceatwork
When you don’t have a lead magnet / freebie—or you’re not loving the one you’ve got—it’s easy to put it on the back burner.What if you spend all that time creating something… and it doesn’t lead to discovery calls? Or worse—it just collects digital dust?In this episode, I’m sharing the 5 factors that make a lead magnet worth your time to create and share—whether you’re building your first one or finally ready to replace what’s not working.🎯 You’ll Discover:Why “just growing your list” is the wrong goal—and what to focus on insteadMy 5-part "Smart Freebie Formula" that helps turn downloads into conversationsWhat changed when I fixed one thing and saw conversions jump from 7% to 60%How to strike a balance between helpful and hireable (so you don’t give away too much)🎧 Keep Going With These Related Episodes:More on the Referral Message Creator™ > Episode 18: Want Better Referrals? Here’s How to Get Great Intros, FastMore on my Brand CHIPS™ Messaging Formula > Episode 9: Elevator Pitches That Get Clients: Clarify Your Message With My Brand CHIPS™ Formula👋 Your Free Invitation:If you're ready to create a lead magnet that actually sparks client conversations and builds your know, like, and trust with others, I’d love to help.🎯 Set a free kickoff call with me to explore a Magic Strategy Day → greateststorycreative.com/magicTogether, we’ll create a smart freebie that aligns with your offers, builds trust, and sparks real results—not just downloads.#leadmagnetstrategy #clientattraction #coachingbusiness #consultingbusiness #messagingclarity #smartfreebie #establishyourself #emailmarketingtips #brandstrategy
When budgets tighten and clients seem to disappear, it’s easy to believe the answer is more marketing. More posting. More pushing. More panic!But in this episode, I’m pulling you out of the tactic tornado.You’ll learn how to stop scrambling for visibility—and start confidently marketing yourself with a message and offer that feel grounded, clear, and totally aligned with what your best-fit clients need right now.🎯 You’ll Discover:Why “more marketing” without clarity can actually hurt your businessHow to show up as essential—even when the economy feels uncertainThe EST Framework I teach my clients to get booked up, not burned outThe difference between being a salad bar and a chef (yep—it matters)🎧 Keep Going With These Related Episodes on Client Attraction + Clarity:Episode 6 | Marketing Without Social Media: 3 Alternate Ways I Attract Premium Clients (Deeper Dive into The Establish Yourself® Framework)Episode 7 | The Clever Way to Find Your Niche Without RebrandingEpisode 12 | Signature Offers Made Simple: 3 Steps to Package Your Expertise & Raise Your Rates👋 Your Free Invitation:If you're done spinning your wheels and ready to clearly articulate what you do, who it’s for, and why it matters—let’s talk.🎯 Start doing marketing that matters by setting a free consultation with me to explore Package Your Process with the Expert soon!→ greateststorycreative.com/consultTogether, we’ll clarify your elevator pitch, shape a signature offer, and equip you with the tools to start selling it—no funnels, just focus.#marketingclarity #sloweconomy #consultingbusiness #coachingbusiness #messagingstrategy #brandvoice #signatureoffer #clientattraction #establishyourself #confidenceinbusiness
I've made a LOT of mistakes (and survived!) Discover how by grabbing a free chapter of my bestselling book: https://www.greateststorycreative.com/read------I used to think that being successful and having confidence in business meant getting everything right. But after 11 years as an entrepreneur, I’ve learned something far more freeing: you can make BIG, messy, even wildly embarrassing mistakes—and still thrive.In this episode, I’m opening up about some of the hardest moments behind the scenes of my six-figure business. From visibility blunders to failed launches and too-many-niches syndrome, I’m sharing the real missteps that helped me grow, not in spite of them—but because of them.If you’ve been quietly beating yourself up for not having it all figured out, I hope this feels like a permission slip.Part 4 of the "Greatness, Not Perfection" Series🎯 You’ll Discover:What I got totally wrong in the early years (and what I’d do differently)A surprisingly costly visibility mistake I made for 3+ yearsHow a failed offer turned into one of my best-selling programsWhy perfection isn’t the goal—resilience is🎧 Tune into all 4 episodes of the "Greatness, Not Perfection" SeriesEpisode 26 - Stuck in the Perfection Trap? This New Mindset Keeps You Moving ForwardEpisode 27 - Unexpected Ways I Use AI to Stop Overthinking, Hold Boundaries, and Play BiggerEpisode 28 - My Secret to Marketing Without Losing My Mind: Consistency ContainersEpisode 29 (this episode) - These Embarrassing Mistakes Made My Business More SuccessfulPlus this related episode: Episode 21 - What Happened After I Picked the “Wrong” Marketing Strategy👋 Your Free Next Step:Want to feel better about your business missteps—and start creating a brand that grows with you?📕 Get the first 50 pages of my book "Establish Yourself" for FREE, and start designing a business that feels like home: ✨ https://www.greateststorycreative.com/read✨ Free Business Fulfillment Live Event with me:Find encouragement and fresh ideas to enjoy your business more by joining me and Quinn Tempest of Create Your Purpose Collective® for a relaxed, valuable discussion on "Bringing Fun & Fulfillment Back to Your Business!" on Thursday, July 24 @ 1pm EST / 10am PST via ZoomFree RSVP here: https://quinntempest.com/annie-quinn-roundtable/#businessgrowth #greatnessnotperfection #brandingclarity #coachinglife #sixfigurebusiness #confidenceinbusiness #establishyourself
How to Market Yourself Consistently Without Burnout 🔄 ✨ Check out My Summer Read-Along (https://www.greateststorycreative.com/boost)-------So here’s the truth: Consistency is my least natural strength. And yet… I’ve built a business that shows up, speaks clearly, and draws in my dream clients regularly.How? Not through grit—but by designing repeatable marketing systems I actually want to use.In this episode, I’m revealing the exact strategy that’s helped me—and many of my clients—market consistently without the burnout. If posting on social media feels like shouting into the void, this one's for you.Part 3 of the "Greatness, Not Perfection Series"🎯 You’ll Discover:What a “consistency container” is (and why it’s your secret to sustainable, ongoing marketing)The #1 mindset shift that helped me stop ghosting my audienceReal-life examples of what consistent marketing actually looks likeThe hidden Disney metaphor that will totally reframe your marketing strategy 🏰🎧 Keep Going With These Related Episodes About Consistency Containers:6. Marketing Without Social Media: 3 Alternate Ways I Attract Premium Clients21. What Happened After I Picked the "Wrong" Marketing Strategy🎧 Tune into the full "Greatness, Not Perfection" SeriesEpisode 26 - Stuck in the Perfection Trap? This New Mindset Keeps You Moving ForwardEpisode 27 - Unexpected Ways I Use AI to Stop Overthinking, Hold Boundaries, and Play BiggerEpisode 28 (This Episode) - My Secret to Marketing Without Losing My Mind: Consistency ContainersEpisode 29 - These Embarrassing Mistakes Made My Business More Successful👋 Your Invitation:Ready to stop stressing marketing content, create your consistency container, and take your business to new levels of fun, possibility, and profit? 📕 Join us for the Business Boost Read-Along with the Author this summer! We’ll walk through my book Establish Yourself together and build sustainable marketing systems that fit you. Starts July 9 – Just $19 to join → https://www.greateststorycreative.com/boost#marketingstrategy #consistency #visibilitywithoutburnout #coachlife #consultingbusiness #sustainablemarketing #brandingclarity #establishyourself🎙️ Featured Clients Mentioned:Jami Yazdani (Yazdani Consulting & Facilitation) – LinkedIn Lives on Project Management for Nonprofit Orgs and CompaniesValerie Ehrlich (Mission Bloom) – Substack on AI & Leadership for Nonprofit Leaders and ConsultantsWendy Gates Corbett – “The Spark” Monthly Newsletter on BelongingTheir consistency containers are lighting up inboxes and LinkedIn—go check them out!
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