In this episode of the Estate Agent Showdown, Matt brings together four seasoned estate agents—Tom Lawrence, Marc Cox, Andrew Wilson, and Ross Final—who share their personal journeys and the challenges of running independent estate agencies. Filmed on location in a posh London members club, the conversation dives deep into the emotional and practical struggles of the industry, from the constant pressure of multitasking to the loneliness of entrepreneurship. The guests reflect on their experiences, including the impact of the pandemic on their businesses, the importance of building a supportive network, and the evolution of their sales techniques. With candid discussions about their successes and failures, this episode offers valuable insights and inspiration for anyone in the real estate sector, emphasising the significance of genuine client relationships and the need for continuous personal and professional growth. Key Takeaways Emotional Load in Real Estate: Running an estate agency involves significant emotional investment, as agents often take on the emotions of their clients during important life transitions, making the role more challenging than it appears. Importance of Consistency and Support: Success in the real estate business requires consistent effort and a strong support network. Many agents find that having a group of peers to share experiences and challenges with can significantly improve their resilience and performance. Shift from Traditional Marketing to Targeted Approaches: Many agents have found success by moving away from broad marketing strategies, such as social media, to more targeted approaches like Google Ads, which can yield better results in attracting potential clients. Value of Personal Well-being: Focusing on personal health and well-being is crucial for maintaining performance in a demanding industry. Taking time to prioritize self-care can lead to improved business outcomes and better relationships with clients and colleagues. Selling the Experience, Not Just Properties: The role of an estate agent is not just about selling houses; it's about creating a positive experience for clients. Building trust and providing valuable information can lead to stronger relationships and repeat business. Social Links YouTube: https://www.youtube.com/@mattgiggs Instagram: https://www.instagram.com/giggsmatt/?hl=en TikTok: https://www.tiktok.com/@giggsmatt Linkedin: https://www.linkedin.com/in/mattgiggs/ Tom Lawrence https://uk.linkedin.com/in/tom-lawrence-6a951134 https://alexanderlawrencemk.co.uk/ Marc Cox https://coxandcohomes.co.uk/ https://uk.linkedin.com/in/marccoxuk Andrew Wilson https://uk.linkedin.com/in/andrew-wilson-marla-3488698 https://leysbrook.co.uk/ Ross Final https://uk.linkedin.com/in/ross-final-81a21718 https://www.christopherpallet.com/ HOST BIO Matt Giggs is a visionary property professional, industry leader, and the dynamic host of the Estate Agent Showdown Podcast. With 30 years of hands-on experience in real estate, Matt has built, grown, and inspired countless estate agents and businesses to reach new heights. Known for his no-nonsense approach and deep industry insights, he brings a fresh perspective to every episode, sparking candid conversations with top experts on the biggest challenges and opportunities in estate agency. Whether dissecting market trends or uncovering game-changing strategies, Matt’s passion for the industry and commitment to elevating professionals make him a must-listen voice in real estate. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
In this episode of the Estate Agent Showdown, Matt welcomes two distinguished guests, James Hummerston Pope, Head of Operations at Nested, and Shane Harrod, co-founder of Harris & Wood. The discussion delves into the evolving landscape of estate agency, exploring the merits of self-employed versus employed models and the importance of personal branding in building trust with clients. The guests share insights on the challenges of managing teams, the significance of core values in company culture, and the impact of technology and automation on the industry. With a focus on transparency and accountability, they also address the necessity of supporting agents in their transition to self-employment and the importance of fostering a collaborative environment. Tune in for a thought-provoking conversation that highlights the future of estate agency and the strategies for success in a competitive market. Key Takeaways Trust and Personal Branding: Trust in estate agents is growing, particularly as agents build personal brands. A personal reputation tied to the agent enhances accountability and fosters trust among clients. Diverse Business Models: Both self-employed and employed models in estate agency have their merits. The future may see a decline in corporate agencies, with independent and self-employed models gaining traction due to their flexibility and personal touch. Importance of Culture and Values: Establishing core values is crucial for maintaining a positive company culture. Values should be timeless principles that guide behavior and decision-making within the organization, ensuring alignment among all team members. Support for Self-Employed Agents: Transitioning to a self-employed model can be challenging. Providing support, guidance, and clear expectations is essential for helping agents succeed in their new roles, especially during the initial months. Hiring for Attitude Over Experience: When recruiting, prioritizing attitude and cultural fit can be more important than prior experience in estate agency. A good attitude can often lead to success, and training can help new hires develop the necessary skills. Social Links YouTube: https://www.youtube.com/@mattgiggs Instagram: https://www.instagram.com/giggsmatt/?hl=en TikTok: https://www.tiktok.com/@giggsmatt Linkedin: https://www.linkedin.com/in/mattgiggs/ James Hummerstone-Pope https://nested.com/ https://uk.linkedin.com/in/jameshummerstone-pope Shane Harris https://harrisandwood.co.uk/ https://uk.linkedin.com/in/shane-harris-3ab414a7 Host Bio Matt Giggs is a visionary property professional, industry leader, and the dynamic host of the Estate Agent Showdown Podcast. With 30 years of hands-on experience in real estate, Matt has built, grown, and inspired countless estate agents and businesses to reach new heights. Known for his no-nonsense approach and deep industry insights, he brings a fresh perspective to every episode, sparking candid conversations with top experts on the biggest challenges and opportunities in estate agency. Whether dissecting market trends or uncovering game-changing strategies, Matt’s passion for the industry and commitment to elevating professionals make him a must-listen voice in real estate. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
In this episode of Estate Agent Showdown Matt delves into the emotional and human aspects of the estate agency industry, emphasising the importance of authenticity and accountability in client relationships. Guests Katy Poore and Jordan Yorath, the conversation touches on the dynamics of team structures versus solo agents, the significance of emotional intelligence, and the impact of AI on the industry. The episode also highlights the necessity of genuine connections in real estate, showcasing how personal experiences and values shape successful practices in a rapidly changing market. Key Takeaways Emotional Connection in Real Estate: The podcast emphasizes the importance of emotional intelligence and genuine connections in the real estate industry. Agents who care about their clients and can empathize with their situations tend to provide better service and build stronger relationships. Accountability and Team Structure: Accountability is highlighted as a critical factor in providing excellent client service. The discussion suggests that both solo agents and team structures can be effective, but the key is the individual agent's commitment to their clients and the support they receive from their team. The Role of Technology: While technology, including AI, is becoming increasingly integrated into the real estate process, the podcast stresses that face-to-face interactions and authentic human connections cannot be replaced by technology. Agents should leverage technology to enhance their service but remain authentic in their client interactions. Personal Growth and Enjoyment: The conversation touches on the idea that enjoying one's work leads to success. Agents who are passionate about what they do are more likely to be knowledgeable and successful, which in turn can lead to financial rewards. Flexibility in Work Models: The podcast discusses the benefits of flexible work arrangements in the real estate industry. Self-employed agents can create their schedules and choose their workload, allowing them to maintain a balance between work and personal life while still achieving their professional goals. Social Links Instagram: https://www.instagram.com/giggsmatt/?hl=en TikTok: https://www.tiktok.com/@giggsmatt Linkedin: https://www.linkedin.com/in/mattgiggs/ Katy Poore https://katypoore.exp.uk.com/ https://www.instagram.com/katypooreproperty/?hl=en Jordan Yorath https://www.instagram.com/jordanyorath/ https://www.monroeestateagents.com/
In this episode of the Estate Agent Showdown, Matt engages in a thought-provoking conversation with industry experts Nick Bradley and Rob Graves, focusing on building a profitable estate agency with an eye towards a lucrative exit strategy. They discuss the challenges faced by estate agents in today's economic climate, emphasizing the importance of having a clear endgame and the need for scalable business models. Nick shares insights from his experience in private equity, highlighting the significance of processes, data, and the potential of recurring revenue streams, particularly through lettings and property management. The trio also explores the impact of AI on the industry, suggesting that embracing technology can lead to increased efficiency and profitability. Tune in for valuable strategies and fresh perspectives on navigating the complexities of the estate agency business. Key Takeaways Importance of Exit Strategy: Entrepreneurs in the estate agency industry should prioritize having a clear exit strategy from the beginning. This involves reverse engineering their goals to ensure the business is built with a potential sale in mind, which can significantly increase its value. Value of Processes and Data: Establishing robust processes and understanding key metrics are crucial for scaling a business. Businesses that lack these elements often struggle to grow and may fail to attract buyers, as they are seen as dependent on the owner rather than being scalable entities. Recurring Revenue Models: Incorporating a lettings and property management arm can provide a stable source of recurring revenue, which is more valuable in the long run. This model not only enhances profitability but also makes the business more attractive to potential buyers. Mindset and Identity: The mindset of the business owner plays a significant role in the growth and scalability of the business. Owners must evolve their identity and capabilities alongside their business to avoid stagnation and to effectively manage larger teams and operations. Leveraging AI for Efficiency: The integration of AI into business operations can streamline processes and reduce costs, making businesses more efficient and profitable. Embracing technology can help estate agencies enhance their service offerings and improve their overall value in the market. Social Links YouTube: https://www.youtube.com/@mattgiggs Instagram: https://www.instagram.com/giggsmatt/?hl=en TikTok: https://www.tiktok.com/@giggsmatt Linkedin: https://www.linkedin.com/in/mattgiggs/ ICEBERG DIGITAL https://iceberg-digital.co.uk/ Rob Graves https://www.keycoaching.co.uk/ https://uk.linkedin.com/in/rob-graves-65387799 Nick Bradley https://www.instagram.com/realnickbradley/?hl=en https://highvalueexit.com/home/ https://www.amazon.co.uk/Exit-Millions-Private-Blueprint-Business/dp/1068243910 Host Bio Matt Giggs is a visionary property professional, industry leader, and the dynamic host of the Estate Agent Showdown Podcast. With 30 years of hands-on experience in real estate, Matt has built, grown, and inspired countless estate agents and businesses to reach new heights. Known for his no-nonsense approach and deep industry insights, he brings a fresh perspective to every episode, sparking candid conversations with top experts on the biggest challenges and opportunities in estate agency. Whether dissecting market trends or uncovering game-changing strategies, Matt’s passion for the industry and commitment to elevating professionals make him a must-listen voice in real estate. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
In this episode of the Estate Agent Showdown, Matt Giggs hosts a discussion with industry experts Marie Fritz, MD of ByDesign, and David Powell, CEO of the Andrews Property Group. The trio explores the ongoing debate between boutique vision and corporate legacy in shaping the future of estate agency in the UK. They delve into the challenges faced by agents, the importance of adapting to market changes, and the need for a focus on client needs over personal gain. The conversation also touches on the implications of potential government reforms, including the idea of sellers taking more responsibility for transaction costs and the introduction of a property tax. Throughout the episode, the guests emphasize the significance of hard work, the value of personal commitment in the self-employed model, and the necessity of providing exceptional service to justify higher fees in a competitive market. Key Takeaways Consumer-Centric Focus: The real estate industry often prioritizes internal debates over models (corporate vs. boutique) rather than focusing on what consumers truly want—selling their homes effectively. Challenges of Self-Employment: While the self-employed model can offer higher earnings, it requires significant effort and commitment. Many new agents underestimate the hard work involved and may struggle without a financial safety net. Market Dynamics: The estate agency market is saturated with a mix of A, B, and C players, leading to a competitive environment where many agents may lack the necessary skills or experience, ultimately affecting service quality. Importance of Change: The industry must adapt to technological advancements and changing consumer expectations. Those who resist change risk becoming obsolete, while those who embrace it can thrive. Value of Professionalism: Higher fees in real estate should be justified by the quality of service, marketing efforts, and the trust established with clients. Consumers should recognize the value of investing in experienced agents rather than opting for the cheapest options. Social Links Instagram: https://www.instagram.com/giggsmatt/?hl=en TikTok: https://www.tiktok.com/@giggsmatt Linkedin: https://www.linkedin.com/in/mattgiggs/ Marie Fritz https://bydesignhomes.com/ https://www.linkedin.com/in/bydesignmarie/?originalSubdomain=uk David Powell https://www.andrewsonline.co.uk/ https://www.linkedin.com/in/apgceo/?originalSubdomain=uk Host Bio Matt Giggs is a visionary property professional, industry leader, and the dynamic host of the Estate Agent Showdown Podcast. With 30 years of hands-on experience in real estate, Matt has built, grown, and inspired countless estate agents and businesses to reach new heights. Known for his no-nonsense approach and deep industry insights, he brings a fresh perspective to every episode, sparking candid conversations with top experts on the biggest challenges and opportunities in estate agency. Whether dissecting market trends or uncovering game-changing strategies, Matt’s passion for the industry and commitment to elevating professionals make him a must-listen voice in real estate. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
Welcome to part 2 of Estate Agent Showdown with Stephen Brown, Lucy Noonan, and John Paul as they delve into the evolving landscape of the real estate industry, particularly focusing on the transition from traditional estate agency to tech-driven solutions in the prop tech sector. They discuss the challenges faced by agents, including a staggering 30% no-show rate for demos, and the importance of accountability and understanding business metrics. The conversation highlights the necessity for agents to be proactive in managing their businesses, emphasizing the value of data, technology, and effective communication. The guests share insights on the significance of preparing for business exits, the impact of AI on the industry, and the need for a cultural shift within agencies to foster better practices and improve client relationships. This engaging dialogue offers valuable perspectives for anyone involved in real estate, whether they are seasoned professionals or newcomers to the field. Key Takeaways Importance of Accountability: Both self-accountability and team accountability are crucial for a successful business. Establishing a culture where everyone is responsible for their actions and aligned with the company's vision can lead to better performance and results. Understanding Business Metrics: Many businesses, especially in the estate agency sector, lack a clear understanding of their financial metrics. Knowing key figures such as turnover, staff numbers, and operational costs is essential for making informed decisions and planning for the future. Value of Technology: The integration of technology, particularly AI, can significantly enhance business operations. However, it's important for businesses to not only adopt technology but also ensure that their teams are trained to use it effectively to maximize its benefits. Client Engagement and Relationships: Building strong relationships with clients and understanding their needs is vital. Engaging with potential clients through direct communication and personalized interactions can lead to better business opportunities and client retention. Strategic Planning for Exits: Business owners should plan their exit strategies well in advance, ideally three years ahead. This includes understanding the value of their business, preparing financials, and considering the implications of market conditions on their exit. Social Links Instagram: https://www.instagram.com/giggsmatt/?hl=en TikTok: https://www.tiktok.com/@giggsmatt Linkedin: https://www.linkedin.com/in/mattgiggs/ Stephen Brown https://www.sjbconsultancy.co.uk/ Lucy Noonan https://atomicconsultancy.com/ John Paul https://www.prospectorpro.co.uk/ Host Bio Matt Giggs is a visionary property professional, industry leader, and the dynamic host of the Estate Agent Showdown Podcast. With 30 years of hands-on experience in real estate, Matt has built, grown, and inspired countless estate agents and businesses to reach new heights. Known for his no-nonsense approach and deep industry insights, he brings a fresh perspective to every episode, sparking candid conversations with top experts on the biggest challenges and opportunities in estate agency. Whether dissecting market trends or uncovering game-changing strategies, Matt’s passion for the industry and commitment to elevating professionals make him a must-listen voice in real estate. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
In this powerful roundtable episode, three of the UK’s leading estate agency minds — Stephen Brown, Lucy Noonan, and John Paul — sit down for an unfiltered conversation about what’s really going on in the industry. From toxic cultures and lack of training to burnout, leadership, and mental health, this episode cuts through the noise to uncover what separates the agents who survive from those who thrive. Expect straight-talking truth, laughs, and plenty of lightbulb moments as the trio share decades of experience building high-performing teams and resilient businesses. Key Takeaways Why 95% of estate agents fail — and how to be part of the 5% who don’t. The leadership traits that define top-performing agencies. How to build a winning culture (and when to remove toxic people). What burnout really looks like — and how to prevent it. The mindset shift that turns good agents into great business owners. Social Links Instagram: https://www.instagram.com/giggsmatt/?hl=en TikTok: https://www.tiktok.com/@giggsmatt Linkedin: https://www.linkedin.com/in/mattgiggs/ Stephen Brown https://www.sjbconsultancy.co.uk/ Lucy Noonan https://atomicconsultancy.com/ John Paul https://www.prospectorpro.co.uk/ Host Bio Matt Giggs is a visionary property professional, industry leader, and the dynamic host of the Estate Agent Showdown Podcast. With 30 years of hands-on experience in real estate, Matt has built, grown, and inspired countless estate agents and businesses to reach new heights. Known for his no-nonsense approach and deep industry insights, he brings a fresh perspective to every episode, sparking candid conversations with top experts on the biggest challenges and opportunities in estate agency. Whether dissecting market trends or uncovering game-changing strategies, Matt’s passion for the industry and commitment to elevating professionals make him a must-listen voice in real estate. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
In this episode of Estate Agent Showdown, Matt hosts Iain White and James Kendall. They engage in a lively discussion about the current state of the lettings market and the challenges faced by estate agents, particularly those transitioning from sales to lettings. They explore the complexities of business acquisitions, the impact of technology and AI on the industry, and the importance of building strong relationships with clients. The conversation highlights the differences between premium and standard markets, emphasising the subjective nature of property valuations at higher price points. They also touch on the significance of compliance, the rush to sell before impending tax changes, and the need for agents to adapt to a rapidly evolving landscape. With insights from experienced professionals, this episode offers valuable perspectives for anyone involved in the estate agency sector. Key Takeaways Market Dynamics: The lettings market is experiencing significant consolidation, making it challenging for smaller agencies to operate profitably without a substantial portfolio. The pressure from regulatory changes and tax implications is prompting many agents to consider selling their lettings books. Importance of Technology: Successful estate agents are leveraging technology, including AI and data analytics, to enhance their operations and attract clients. However, the human element of relationship-building remains crucial, as technology alone cannot replace personal interactions. Valuation Challenges: In the premium market, property valuations are highly subjective, and agents must rely on their expertise and market knowledge to achieve higher sale prices. This contrasts with the more standardized valuations in the lower end of the market. Focus on Relationships: Building and maintaining relationships with clients is essential for success in estate agency. The ability to have meaningful conversations and understand client needs is becoming a lost art, particularly as technology takes a more prominent role in the industry. Strategic Growth: Agents can grow their lettings businesses through acquisition or by developing strong reputations and marketing strategies. However, the current market conditions make organic growth more challenging, as many landlords are exiting the rental market due to various pressures. Social Links YouTube: https://www.youtube.com/@mattgiggs Instagram: https://www.instagram.com/giggsmatt/?hl=en TikTok: https://www.tiktok.com/@giggsmatt Linkedin: https://www.linkedin.com/in/mattgiggs/ Iain White https://www.cruxcareers.com/about/our-people/iain-c-white/ https://www.linkedin.com/in/icwromans/ James Kendall https://jameskendall.co.uk/ https://www.linkedin.com/in/jameskendallea/ Host Bio Matt Giggs is a visionary property professional, industry leader, and the dynamic host of the Estate Agent Showdown Podcast. With 30 years of hands-on experience in real estate, Matt has built, grown, and inspired countless estate agents and businesses to reach new heights. Known for his no-nonsense approach and deep industry insights, he brings a fresh perspective to every episode, sparking candid conversations with top experts on the biggest challenges and opportunities in estate agency. Whether dissecting market trends or uncovering game-changing strategies, Matt’s passion for the industry and commitment to elevating professionals make him a must-listen voice in real estate. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
In this episode of the Estate Agent Showdown, Matt hosts Clint Nykamp and James Cocker as they delve into the evolving landscape of real estate marketing, focusing on the power of social media and Google advertising. They discuss the importance of building a strong brand and nurturing leads, emphasising that estate agents must adopt a proactive approach to marketing rather than relying solely on traditional methods. Clint, known as "Google Clint," shares insights on optimising Google Business Profiles and the significance of content, while James highlights effective social media strategies to engage potential buyers and sellers. Together, they explore the challenges agents face in a reactive industry and the necessity of a comprehensive marketing strategy that combines both short-term wins and long-term brand building. Key Takeaways Understanding Leads vs. Inquiries: It's crucial to differentiate between leads and inquiries. A lead may simply be someone who signs up for information, while an inquiry indicates a higher intent, such as someone actively seeking a property valuation. Importance of Local Targeting: Both Google and social media advertising can be effective for estate agents, but success often hinges on hyper-targeting specific geographical areas. Tailoring ads to local demographics can yield better quality leads. Long-Term Strategy Over Short-Term Wins: Estate agents should focus on building a long-term brand and nurturing relationships with potential clients rather than relying solely on short-term marketing tactics. This includes investing in content and maintaining a consistent online presence. Content and Engagement: Engaging content is essential for capturing attention on social media. Instead of just providing valuable tips, agents should create content that resonates with a broader audience, such as showcasing properties before they hit the market. Data and Customer Journeys: Collecting and managing data effectively is vital for nurturing leads over time. Agents should focus on creating comprehensive customer journeys that guide potential clients from initial interest to eventual transactions, ensuring they remain engaged throughout the process. Social Links YouTube: https://www.youtube.com/@mattgiggs Instagram: https://www.instagram.com/giggsmatt/?hl=en TikTok: https://www.tiktok.com/@giggsmatt Linkedin: https://www.linkedin.com/in/mattgiggs/ Clint Nykamp https://www.googleclint.com/ https://uk.linkedin.com/in/clintnykamp James Cocker https://www.linkedin.com/in/james--cocker/ Host Bio Matt Giggs is a visionary property professional, industry leader, and the dynamic host of the Estate Agent Showdown Podcast. With 30 years of hands-on experience in real estate, Matt has built, grown, and inspired countless estate agents and businesses to reach new heights. Known for his no-nonsense approach and deep industry insights, he brings a fresh perspective to every episode, sparking candid conversations with top experts on the biggest challenges and opportunities in estate agency. Whether dissecting market trends or uncovering game-changing strategies, Matt’s passion for the industry and commitment to elevating professionals make him a must-listen voice in real estate. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
Why does buying or selling a house in the UK still take 4–6 months? In this episode of Estate Agent Showdown, Matt talks with surveyor Amy Williams and sales progression expert Natasha Candeias about the biggest property market delays. From conveyancing bottlenecks to survey red flags like damp, asbestos, and down valuations, we reveal what really slows sales — and how estate agents, sellers, and buyers can speed up the process. Packed with tips to sell your house faster and reduce moving stress. What You’ll Learn in This Episode: Why average transactions are now pushing five months (and sometimes much longer). The role solicitors, conveyancers, and surveyors play in slowing down (or speeding up) sales. Should sellers get a survey done before listing? The pros, cons, and horror stories. The truth about down valuations, damp, and asbestos – and how to stop them from killing deals. Why factory conveyancing is one of the industry’s biggest bottlenecks. Practical tips to sell your house faster: from preparing documents upfront to better communication. Real-life anecdotes from the trenches – including McDonald’s lawsuits, demon cows, and toothbrushes made from asbestos. Social Links YouTube: https://www.youtube.com/@mattgiggs Instagram: https://www.instagram.com/giggsmatt/?hl=en TikTok: https://www.tiktok.com/@giggsmatt Linkedin: https://www.linkedin.com/in/mattgiggs/ Amy Williams https://www.linkedin.com/in/amy-williams-996a63b9/ https://www.watsons-property.co.uk/ Natasha Candeias https://www.propertyprogressors.com/ https://www.linkedin.com/in/natasha-candeias-41a64b1b0/?originalSubdomain=uk Host Bio Matt Giggs is a visionary property professional, industry leader, and the dynamic host of the Estate Agent Showdown Podcast. With 30 years of hands-on experience in real estate, Matt has built, grown, and inspired countless estate agents and businesses to reach new heights. Known for his no-nonsense approach and deep industry insights, he brings a fresh perspective to every episode, sparking candid conversations with top experts on the biggest challenges and opportunities in estate agency. Whether dissecting market trends or uncovering game-changing strategies, Matt’s passion for the industry and commitment to elevating professionals make him a must-listen voice in real estate. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
In this engaging episode of the podcast, Matt hosts Holly and Toby as they dive deep into the world of estate agency, exploring the nuances of self-promotion versus stealth promotion in attracting clients. They discuss the importance of building trust with audiences while avoiding overt sales pitches that can alienate potential customers. Holly shares her journey from being a self-employed agent to leading a team, highlighting the challenges of maintaining personal connections while scaling a business. The conversation touches on the emotional aspects of lettings, the significance of customer-centric marketing, and the evolving landscape of the industry. With humor and candid insights, the trio emphasizes the need for authenticity and the value of sharing personal stories to connect with clients and colleagues alike. Key Takeaways Authenticity in Promotion: Self-promotion should be genuine and relatable rather than overtly sales-driven. Building trust with the audience is crucial, and a hard sales pitch can alienate potential clients. Understanding the Audience: It's important to view content through the lens of the customer. Marketers and agents should focus on what the audience wants and needs, rather than solely on their own perspectives. Balancing Personal and Company Branding: As businesses grow, there is a shift from personal branding to company branding. However, maintaining a personal touch and authenticity is essential for connection with clients. The Importance of Delegation: Successful self-employed agents must learn to delegate and empower their team members. This allows for growth and prevents burnout, enabling agents to focus on high-value tasks. Value of Behind-the-Scenes Insights: Sharing behind-the-scenes glimpses of the work involved in real estate can help humanize agents and build connections with clients. This transparency can attract both clients and potential team members. Social Links YouTube: https://www.youtube.com/@mattgiggs Instagram: https://www.instagram.com/giggsmatt/?hl=en TikTok: https://www.tiktok.com/@giggsmatt Linkedin: https://www.linkedin.com/in/mattgiggs/ Holly Lickiss (Price https://priceestateagents.com/ https://www.linkedin.com/in/holly-price-lickiss-25165a53/ Toby Martin https://www.weareunchained.co.uk/ https://www.linkedin.com/in/toby-martin/ Host Bio Matt Giggs is a visionary property professional, industry leader, and the dynamic host of the Estate Agent Showdown Podcast. With 30 years of hands-on experience in real estate, Matt has built, grown, and inspired countless estate agents and businesses to reach new heights. Known for his no-nonsense approach and deep industry insights, he brings a fresh perspective to every episode, sparking candid conversations with top experts on the biggest challenges and opportunities in estate agency. Whether dissecting market trends or uncovering game-changing strategies, Matt’s passion for the industry and commitment to elevating professionals make him a must-listen voice in real estate. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
In this episode of the Estate Agent Showdown Matt holds a debate between Silvia Eldawi and John Savage about the real estate industry, comparing the dynamics of agents in Dubai and the UK. They explore the ease of becoming a real estate agent in Dubai, where the barrier to entry is low but the failure rate is high, with many agents struggling to succeed. John shares his unique approach to honesty in real estate, emphasizing the importance of delivering results and offering a "no win, no fee" strategy that sets a high standard for service. Sylvia highlights the cultural differences between the two markets, noting the vibrant, supportive environment in Dubai that fosters success among agents. The conversation also touches on the challenges of coaching in the industry, the evolving landscape of real estate, and the significance of personal branding and authenticity in building a successful career. Key Takeaways Honesty in Real Estate: Success in real estate hinges on being honest with clients. Agents should focus on delivering expert results rather than just trying to win instructions through inflated promises. High Failure Rate in Dubai: The ease of becoming a real estate agent in Dubai leads to a high failure rate, with approximately 90% of agents not making it past their first year. Many struggle to find success within the first six months and may have to return home if they don't close deals. Cultural Differences: The real estate environment in Dubai is characterized by a supportive and ambitious culture, where agents are motivated by the potential for high earnings and a lack of personal income tax. This contrasts with the UK, where there can be a more skeptical and critical attitude towards success. Niche Marketing: Agents in Dubai often find success by niching down, whether by focusing on specific nationalities, price ranges, or types of properties. This targeted approach can help agents stand out in a crowded market. Coaching vs. Mentoring: There is skepticism about the effectiveness of coaching in real estate, with a preference for mentorship from those who have achieved success in the field. The belief is that true expertise comes from practical experience rather than theoretical coaching. Social Links YouTube: https://www.youtube.com/@mattgiggs Instagram: https://www.instagram.com/giggsmatt/?hl=en TikTok: https://www.tiktok.com/@giggsmatt Linkedin: https://www.linkedin.com/in/mattgiggs/ Silvia Eldawi https://www.linkedin.com/in/silviaeldawi/ https://www.propologi.com/ https://www.youtube.com/@propologi John Savage https://www.linkedin.com/in/john-savage-/ https://www.youtube.com/@johnsavagezerobsestateagen5002 Host Bio Matt Giggs is a visionary property professional, industry leader, and the dynamic host of the Estate Agent Showdown Podcast. With 30 years of hands-on experience in real estate, Matt has built, grown, and inspired countless estate agents and businesses to reach new heights. Known for his no-nonsense approach and deep industry insights, he brings a fresh perspective to every episode, sparking candid conversations with top experts on the biggest challenges and opportunities in estate agency. Whether dissecting market trends or uncovering game-changing strategies, Matt’s passion for the industry and commitment to elevating professionals make him a must-listen voice in real estate. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
In this episode of the Estate Agent Showdown, Matt engages in a discussion with guests Dave Gibbons from Courtyard Homes and Rob Smith, Managing Director of The Property Franchise Group. The conversation delves into the future of estate agency, exploring the competition between agile independent businesses and traditional corporate structures. They examine the importance of personal agents in building customer trust and delivering exceptional service, contrasting this with the challenges faced by corporate agencies that often struggle with outdated processes. The trio also discusses recruitment challenges, the significance of A players in driving success, and the evolving landscape of the industry, emphasizing the need for adaptability and a customer-centric approach. Tune in for insights on navigating the complexities of estate agency in today's market. Key Takeaways Agility vs. Corporate Structure: Independent businesses, particularly personal agents, are seen as more agile and capable of building trust with clients compared to corporate agencies, which may struggle to adapt to changing market demands. Recruitment Challenges: The recruitment process in estate agency can be time-consuming and costly, with many agencies wasting hours on ineffective CVs and interviews. A more efficient approach, such as using services like InsideTalent, can streamline hiring and training. Customer-Centric Approach: Successful estate agencies prioritize the customer journey, focusing on making it as frictionless and beneficial as possible. This contrasts with corporate agencies that may prioritize profit over customer experience. Importance of A Players: High-performing individuals (A players) are crucial for agency success. They can significantly impact business outcomes, while B and C players may contribute less and are often more administrative in nature. Leadership and Mindset: Effective leadership in estate agency requires a combination of experience and the right mindset. Leaders should be able to motivate and influence their teams, and it's essential to recognize that not all individuals can be trained to be effective leaders. Social Links YouTube: https://www.youtube.com/@mattgiggs Instagram: https://www.instagram.com/giggsmatt/?hl=en TikTok: https://www.tiktok.com/@giggsmatt Linkedin: https://www.linkedin.com/in/mattgiggs/ David Gibbons https://courtyardhomes.co.uk/ https://uk.linkedin.com/in/david-gibbons-12948b16?trk=public_post-text Rob Smith https://thepropertyfranchisegroup.co.uk/ https://uk.linkedin.com/in/rob-smith-76743139 Host Bio Matt Giggs is a visionary property professional, industry leader, and the dynamic host of the Estate Agent Showdown Podcast. With 30 years of hands-on experience in real estate, Matt has built, grown, and inspired countless estate agents and businesses to reach new heights. Known for his no-nonsense approach and deep industry insights, he brings a fresh perspective to every episode, sparking candid conversations with top experts on the biggest challenges and opportunities in estate agency. Whether dissecting market trends or uncovering game-changing strategies, Matt’s passion for the industry and commitment to elevating professionals make him a must-listen voice in real estate. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
In this episode of the Estate Agent Showdown podcast, Matt engages in discussion with guests Chris Buckler and Clare Yates about the current state of the estate agency industry. They explore the challenges agents face, including the over-reliance on technology and data, the importance of sales skills, and the need for a mindset shift within the profession. The conversation delves into the impact of self-employed models versus traditional agency structures, emphasizing the significance of personal relationships and trust in real estate transactions. With a mix of humor and frankness, the guests share their insights on how agents can better serve their clients and adapt to the evolving landscape of the industry. Key Takeaways Mindset Over Model: The biggest challenge in the estate agency industry is not the business model itself but the mindset of the agents. Many have forgotten the importance of sales and personal connection in their roles. Human Touch vs. Technology: While technology, including AI, is becoming increasingly prevalent in the industry, there is a strong belief that human intuition and emotional intelligence are irreplaceable. Agents should focus on building relationships rather than relying solely on tech-driven solutions. Value of Training: There is a significant lack of investment in training within the industry. Agents need to prioritize continuous learning and development to improve their skills and better serve their clients. Importance of Trust: Trust is a critical factor in the client-agent relationship. Agents must demonstrate their value and build trust with clients, as many people are hesitant to hand over their property keys to strangers. Self-Employed Model Viability: The self-employed model in estate agency is gaining traction, but it comes with challenges. Success in this model requires a strong work ethic, proper training, and a commitment to client service, as many agents struggle to earn a sustainable income in their first year. Social Links YouTube: https://www.youtube.com/@mattgiggs Instagram: https://www.instagram.com/giggsmatt/?hl=en TikTok: https://www.tiktok.com/@giggsmatt Linkedin: https://www.linkedin.com/in/mattgiggs/ Clare Yates https://cytraining.works/ https://uk.linkedin.com/in/clare-yates Chris Buckler https://uk.linkedin.com/in/chris-buckler-15263619 https://theagencyuk.com/ Host Bio Matt Giggs is a visionary property professional, industry leader, and the dynamic host of the Estate Agent Showdown Podcast. With 30 years of hands-on experience in real estate, Matt has built, grown, and inspired countless estate agents and businesses to reach new heights. Known for his no-nonsense approach and deep industry insights, he brings a fresh perspective to every episode, sparking candid conversations with top experts on the biggest challenges and opportunities in estate agency. Whether dissecting market trends or uncovering game-changing strategies, Matt’s passion for the industry and commitment to elevating professionals make him a must-listen voice in real estate. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
In this episode of the Estate Agent Showdown, Matt Giggs hosts a discussion with Ben Madden and Christian Byfield, both seasoned professionals in the lettings industry. The trio explores the evolving landscape of estate agency, touching on the impact of technology and AI on recruitment, service delivery, and the future of the sector. They delve into the challenges and opportunities presented by the rise of build-to-rent developments, the importance of maintaining a strong human element in customer service, and the potential risks of automation. The conversation also highlights the significance of company culture, leadership styles, and the balance between high performance and a supportive work environment. With insights drawn from their experiences, the guests provide a thought-provoking look at the future of lettings and the role of agents in a rapidly changing market. Key Takeaways Impact of AI on Employment: The discussion highlights the potential seismic shift AI could bring to the job market, with concerns about increased unemployment and the need for governments to consider universal income and how to tax AI effectively. Evolution of the Lettings Market: The lettings business is seen as evolving rather than facing an imminent threat, with opportunities for growth as more landlords may seek professional management due to increasing legislative burdens. Importance of Human Touch in Service: Despite the rise of technology and AI, the value of personal relationships and quality service in the estate agency sector remains crucial. People buy from those they connect with and trust, emphasizing the need for genuine human interaction. Cultural vs. Performance Management: There is a debate on whether businesses should focus more on high-performance cultures or nurturing a positive work environment. A blend of both is suggested, with an emphasis on caring for employees while also setting clear expectations for success. Changing Perspectives on Investment: The conversation touches on how younger generations view renting as a long-term option rather than home ownership, indicating a shift in investment perspectives and the need for the industry to adapt to these changing attitudes. Social Links YouTube: https://www.youtube.com/@mattgiggs Instagram: https://www.instagram.com/giggsmatt/?hl=en TikTok: https://www.tiktok.com/@giggsmatt Linkedin: https://www.linkedin.com/in/mattgiggs/ Ben Madden https://www.linkedin.com/in/ben-madden-9a8a0417/ https://www.instagram.com/thatbenmadden/?hl=en https://www.fineandcountry.co.uk/chiswick-estate-agents Kris Byfield https://www.linkedin.com/in/kristjanbyfield/ https://www.thedepositary.com/ Host Bio Matt Giggs is a visionary property professional, industry leader, and the dynamic host of the Estate Agent Showdown Podcast. With 30 years of hands-on experience in real estate, Matt has built, grown, and inspired countless estate agents and businesses to reach new heights. Known for his no-nonsense approach and deep industry insights, he brings a fresh perspective to every episode, sparking candid conversations with top experts on the biggest challenges and opportunities in estate agency. Whether dissecting market trends or uncovering game-changing strategies, Matt’s passion for the industry and commitment to elevating professionals make him a must-listen voice in real estate. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
In this episode of the Estate Agent Showdown, Matt Giggs engages in a lively discussion with guests Steph Walker and Matt Baldock about the current state and future of traditional estate agency. They explore the impact of technology and AI on the industry, the challenges faced by agents, and the evolving landscape of self-employment versus traditional employment. The conversation delves into the effects of companies like Purple Bricks on public perception and the value of estate agents, while also addressing the importance of mentorship and support within the industry. With a mix of humor and candid insights, the trio examines the need for innovation and adaptability in a rapidly changing market, ultimately questioning whether traditional estate agency is truly "fucked" or if there remains a viable path forward. Key Takeaways Impact of AI on Estate Agency: The advent of AI and automation is expected to shrink the number of traditional estate agents, but it will also enable independent business owners to operate more efficiently and at a lower cost. Challenges in Traditional Estate Agency: Many traditional estate agents are constrained by outdated business models that prioritize arbitrary KPIs over genuinely helping clients through the emotionally charged process of moving homes. Self-Employment vs. Employment: While self-employment in the estate agency sector is becoming more accessible, not everyone is suited for it. Some individuals prefer the stability of employment, and there is a need to recognize the value of both paths. Importance of Support Networks: The success of self-employed agents often hinges on their support systems, both at home and within their professional networks. Having a strong support system can help navigate the challenges of starting a business. Learning from Industry Disruptors: The emergence of companies like Purple Bricks has exposed weaknesses in traditional estate agency practices, prompting a reevaluation of service quality and the value agents provide to clients. Social Links YouTube: https://www.youtube.com/@mattgiggs Instagram: https://www.instagram.com/giggsmatt/?hl=en TikTok: https://www.tiktok.com/@giggsmatt Linkedin: https://www.linkedin.com/in/mattgiggs/ Host Bio Matt Giggs is a visionary property professional, industry leader, and the dynamic host of the Estate Agent Showdown Podcast. With 30 years of hands-on experience in real estate, Matt has built, grown, and inspired countless estate agents and businesses to reach new heights. Known for his no-nonsense approach and deep industry insights, he brings a fresh perspective to every episode, sparking candid conversations with top experts on the biggest challenges and opportunities in estate agency. Whether dissecting market trends or uncovering game-changing strategies, Matt’s passion for the industry and commitment to elevating professionals make him a must-listen voice in real estate. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
In this episode of the Estate Agent Showdown, Matt engages in a lively discussion with industry thought leaders Charlie Lamdin and Chris Watkins about the current state of the estate agency market. They explore whether the industry is broken or simply filled with ineffective agents, diving into statistics that reveal the challenges agents face in selling homes. The conversation touches on the impact of overvaluing properties, the importance of proper recruitment, and the need for a shift in incentives within the industry. Charlie shares a successful process for launching properties that focuses on creating a market rather than fixating on price, while Chris emphasizes the necessity of educating clients about market trends. The episode also addresses the controversial topic of house price predictions and the implications of "doom-mongering" in the industry, ultimately advocating for a more strategic and process-driven approach to real estate. Key Takeaways Industry Challenges: The estate agency industry is facing significant issues, including longer times to move house and decreasing fees for agents compared to 20 years ago. This indicates a broken system that needs addressing. Incentive Misalignment: The current business models of many corporate estate agents prioritize financial services and conveyancing leads over actual property sales, leading to a lack of motivation to sell homes effectively. Effective Pricing Strategy: A successful approach to selling properties involves not discussing price upfront with sellers. Instead, agents should focus on creating a market for the property through viewings and qualified buyers, which can lead to better offers. Importance of Process: Establishing a clear and effective process for selling homes is crucial. This includes thorough market research, involving the seller in the pricing decision, and ensuring that the agent is skilled in managing the sales process. Market Perception and Education: Agents should educate clients about the market and their unique selling process rather than relying solely on traditional pricing discussions. This can help build trust and differentiate them from competitors. Social Links YouTube: https://www.youtube.com/@mattgiggs Instagram: https://www.instagram.com/giggsmatt/?hl=en TikTok: https://www.tiktok.com/@giggsmatt Linkedin: https://www.linkedin.com/in/mattgiggs/ Chris Watkins https://www.linkedin.com/in/christopherwatkin/ Charlie Lamdin https://www.linkedin.com/in/charlie-lamdin-4231054/ https://bestagent.co.uk/ Host Bio Matt Giggs is a visionary property professional, industry leader, and the dynamic host of the Estate Agent Showdown Podcast. With 30 years of hands-on experience in real estate, Matt has built, grown, and inspired countless estate agents and businesses to reach new heights. Known for his no-nonsense approach and deep industry insights, he brings a fresh perspective to every episode, sparking candid conversations with top experts on the biggest challenges and opportunities in estate agency. Whether dissecting market trends or uncovering game-changing strategies, Matt’s passion for the industry and commitment to elevating professionals make him a must-listen voice in real estate. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
In this episode of the Estate Agent Showdown, Matt welcomes industry titans Jamie Minors and Adam Horton to discuss their contrasting approaches to running estate agencies. Jamie, co-founder of Minors & Brady, emphasises the importance of team culture, high performance, and the challenges of scaling a business with nearly 100 employees. Adam, founder of Hortons, advocates for the self-employed model, highlighting the freedom and autonomy it offers agents. The conversation delves into the significance of marketing versus sales, the impact of AI on recruitment, and the evolving landscape of the estate agency industry. Both guests share their experiences, insights, and visions for the future, providing listeners with a comprehensive understanding of the dynamics at play in the real estate market. Key Takeaways Business Models and Culture: There are two distinct business models in the estate agency industry: a high-performance, team-oriented model that emphasizes culture and collaboration, and a self-employed model that offers agents more freedom and autonomy. Each has its own set of challenges and benefits. Importance of Recruitment: Effective recruitment is crucial for both business models. Good or bad recruitment can significantly impact the growth and sustainability of an agency. The right talent can enhance performance, while poor hires can hinder progress. Marketing vs. Sales: There is a debate on whether marketing or sales should come first in a business. One perspective emphasizes that sales must come first to ensure cash flow and operational sustainability, while another argues that a strong brand and marketing strategy are essential for long-term success. Customer Experience and Retention: Providing an exceptional customer experience is vital for retaining clients. Strategies such as personalized follow-ups and thoughtful gestures can help improve customer satisfaction and encourage repeat business, as only one in eight consumers typically return to their previous agent. Industry Trends and Future Outlook: The self-employed model is gaining traction, but there are concerns about the quality of agents within this model. As the market evolves, there may be a consolidation of brokerages, with fewer but stronger players emerging, while the overall number of self-employed agents may continue to grow. Social Links YouTube: https://www.youtube.com/@mattgiggs Instagram: https://www.instagram.com/giggsmatt/?hl=en TikTok: https://www.tiktok.com/@giggsmatt Linkedin: https://www.linkedin.com/in/mattgiggs/ Jamie Minors https://www.minorsandbrady.co.uk/ https://uk.linkedin.com/in/jamie-minors-5ab96b96 Adam Horton https://hortons.co/ https://uk.linkedin.com/in/adamlhorton Host Bio Matt Giggs is a visionary property professional, industry leader, and the dynamic host of the Estate Agent Showdown Podcast. With 30 years of hands-on experience in real estate, Matt has built, grown, and inspired countless estate agents and businesses to reach new heights. Known for his no-nonsense approach and deep industry insights, he brings a fresh perspective to every episode, sparking candid conversations with top experts on the biggest challenges and opportunities in estate agency. Whether dissecting market trends or uncovering game-changing strategies, Matt’s passion for the industry and commitment to elevating professionals make him a must-listen voice in real estate. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
In this episode of the Estate Agent Showdown, Matt hosts a lively debate with industry leaders Mike Robson, co-founder of Avocado, and Mark Lawrenson, operations director of Beresford's Group. The discussion centers around the evolving landscape of estate agency, exploring the balance between personal branding and company scale, the rise of self-employed models, and the challenges of attracting new talent to the industry. Both guests share their insights on the importance of experience, the role of AI in enhancing customer journeys, and the necessity of fostering a supportive culture within agencies. As they delve into recruitment strategies and the future of estate agency, listeners gain valuable perspectives on navigating the complexities of the market and the significance of building strong relationships with clients. Key Takeaways Importance of Experience in Recruitment: Successful self-employed estate agency models often prioritize recruiting agents with significant experience (5-10 years) to ensure they can hit the ground running and provide high-quality service to clients. Balancing Personal Brand and Company Scale: The future of estate agency relies on a combination of personal branding and the backing of a strong company structure. Agents need to establish their personal brand while being supported by a robust organizational framework. Cultural and Training Development: Establishing a strong company culture and providing ongoing training is essential for developing the next generation of estate agents. This includes creating internal academies to nurture talent and ensure a steady influx of new agents into the industry. AI as an Enhancement Tool: AI is viewed as a tool to enhance the customer journey rather than replace human agents. It can streamline background tasks, allowing agents to focus on building relationships and providing personalized service. The Value of Team Dynamics: While a one-to-one agent-client relationship can provide a personalized experience, having a team approach can also be beneficial. A well-structured team can ensure that clients receive consistent support and expertise throughout the transaction process. Social Links YouTube: https://www.youtube.com/@mattgiggs Instagram: https://www.instagram.com/giggsmatt/?hl=en TikTok: https://www.tiktok.com/@giggsmatt Linkedin: https://www.linkedin.com/in/mattgiggs/ Mike Robson Links https://uk.linkedin.com/in/michael-robson-57a84922 https://avocadopropertyagents.co.uk/ Mark Lawrenson Links https://uk.linkedin.com/in/marklawrinson?trk=public_post-text https://www.beresfords.co.uk/ Host Bio Matt Giggs is a visionary property professional, industry leader, and the dynamic host of the Estate Agent Showdown Podcast. With 30 years of hands-on experience in real estate, Matt has built, grown, and inspired countless estate agents and businesses to reach new heights. Known for his no-nonsense approach and deep industry insights, he brings a fresh perspective to every episode, sparking candid conversations with top experts on the biggest challenges and opportunities in estate agency. Whether dissecting market trends or uncovering game-changing strategies, Matt’s passion for the industry and commitment to elevating professionals make him a must-listen voice in real estate. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
In this episode of the Estate Agent Showdown, Matt hosts a lively discussion with marketing experts Kirsty Franks and Simon Leadbetter about the importance of strategic marketing versus a scattergun approach in the estate agency industry. They explore the pitfalls of relying solely on tactics without a solid marketing strategy, emphasizing the need for deep customer insights and effective communication. The conversation delves into the significance of personal branding, the role of PR, and the challenges faced by self-employed agents in a competitive market. With insights on leveraging existing databases and the impact of AI on marketing, this episode offers valuable advice for estate agents looking to enhance their marketing efforts and build lasting relationships with clients. Key Takeaways Strategy Over Tactics: A scattergun approach to marketing is ineffective. Successful marketing requires a well-thought-out strategy that includes understanding the target audience, their needs, and creating a detailed plan for at least 12 months. Importance of Personal Relationships: Building trust and rapport with clients is crucial. People are more likely to choose an agent they feel connected to, emphasizing the need for agents to communicate in relatable language and maintain relationships with their existing database. Value of PR and Content: Public relations and quality content are essential for establishing credibility and authority in the market. Engaging with local media and providing valuable insights can significantly enhance an agent's visibility and reputation. Utilizing Existing Networks: Agents should leverage their existing contacts and databases before seeking new clients. Regular communication with past clients can lead to referrals and new business opportunities, as these individuals are already familiar with the agent's services. Embracing Technology and AI: While AI can assist in marketing efforts, it should not replace the personal touch that agents provide. Authenticity and individuality are key in a competitive market, and agents should focus on creating unique content that reflects their personal brand. Social Links YouTube: https://www.youtube.com/@mattgiggs Instagram: https://www.instagram.com/giggsmatt/?hl=en TikTok: https://www.tiktok.com/@giggsmatt Linkedin: https://www.linkedin.com/in/mattgiggs/ Kirsty Franks https://wearefrankmarketing.com/ https://www.instagram.com/kirstyfranks/?hl=en https://www.linkedin.com/in/kirsty-franks-ab977423/?originalSubdomain=uk Simon Leadbetter https://www.linkedin.com/in/simonleadbetter/?originalSubdomain=uk https://www.weareunchained.co.uk/ Host Bio Matt Giggs is a visionary property professional, industry leader, and the dynamic host of the Estate Agent Showdown Podcast. With 30 years of hands-on experience in real estate, Matt has built, grown, and inspired countless estate agents and businesses to reach new heights. Known for his no-nonsense approach and deep industry insights, he brings a fresh perspective to every episode, sparking candid conversations with top experts on the biggest challenges and opportunities in estate agency. Whether dissecting market trends or uncovering game-changing strategies, Matt’s passion for the industry and commitment to elevating professionals make him a must-listen voice in real estate. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/