Event Gems Podcast

Event Gems podcast by Natasha Wright of The Diamond Butterfly Agency is where coaches, consultants and service providers learn how to host impactful and profitable events. Each episode is curated to provide you with the strategies from industry experts to help you maximize the power of your business event.

Ep. 39 | Mastering Leadership & Team Building for Business Growth with Tatiana O'Hara

Send us a textIn this insightful episode, we welcome Tatiana to delve into a comprehensive discussion on leadership, team operations, and effectively transitioning from a corporate background to entrepreneurship. This episode provides valuable advice on hiring the right team members, handling difficult conversations, and operationalizing business processes for sustainable growth. Key takeaways for business owners include creating structure within your team, strategic hiring, and sus...

01-09
44:05

Ep. 38 From Zero Registrations to Sold-Out Retreat with Natanya Bravo

Send us a textIn this conversation, Natanya shares her journey from a seemingly successful yet unfulfilling life in brand marketing to her bold move to Paris, driven by the need for a more meaningful existence. Learn how she overcame fears and challenges to create "The Bravo Life," offering retreats that blend her passion for travel with the joy of helping others transform.Tune in as we explore:The significance of identifying your break-even point and avoiding financial pitfalls in event plan...

10-31
46:10

Ep. 37 Marketing Strategies for Sold Out Events with Ashley Stanford

Send us a textEver wondered why your event marketing strategies aren't yielding results?You're not alone.On this week’s episode, digital marketing expert Ashley Stanford, shares her actionable insights on event marketing. From her beginnings in a high school marketing club to her specialized focus on events, Ashley’s journey is brimming with valuable lessons for every event host🌟Key Takeaways:Effective Word-of-Mouth Marketing:Maximizing Sales Post-Purchase:Driving Early Ticket Sales:Handling ...

10-03
37:14

Ep. 36 Turn Your Stories Into Profit with Andy Henriquez

Send us a textAre you ready to transform your business with the power of storytelling? One of the biggest mistakes entrepreneurs make is THIS: They think they are telling stories, but they're actually just 'story reporting.' If you’ve been feeling like you’re stuck in a cycle of chasing down clients and not seeing results, this might be why. Because storytelling isn’t just listing events, it’s about creating connections, and here’s where you might be missing out:Your stories...

09-20
41:18

Ep. 35 Building Intentional Relationships for Business Success with Deana Jean

Send us a textAre you tired of navigating networking and collaboration with no clear roadmap? On this episode of the Events Gems podcast, Natasha Wright dives deep into the art of strategic networking with award-winning master connector and business strategist, Deana Jean. If you've been feeling lost in the sea of endless events and online interactions, trying to make meaningful connections that actually drive your business forward, this episode is for you.Here’s what you’ll discover:The...

08-21
42:14

Ep. 34 Turning Attendees into Clients: Event Conversion Tips with Natisha Livingston

Send us a textIn an age increasingly dominated by virtual interactions, it’s crucial to rethink our event strategies with intentionality and depth. Natisha Livingston dives into the power of passionate execution, even in free events, and the necessity of personalization—from handwritten notes to high-energy atmospheres crafted with minimal resources. We emphasize the importance of resonating marketing strategies that deeply connect with your ideal audience and building trust by delivering on ...

06-13
44:46

Ep. 33 Betting on Yourself: Navigating Challenges and Building a Solid Foundation

Send us a textIn this solo episode of Event Gems, host Natasha Wright shares her journey of embracing consistency, overcoming the toughest year in her business, and betting on herself. Learn how Natasha navigated the challenges of full-time entrepreneurship, transitioned services, and invested in coaching to build a solid foundation for her business. This episode offers valuable insights on resilience, strategic planning, and the importance of aligning values with business goals.Key Takeaways...

06-05
24:38

Ep. 32 Building Bridges: The Power of Event Networking

Send us a text🎙️ In this gem-packed episode of Event Gems, we dive into the dynamic world of event #networking with four incredible guests who shared their insights and experiences from the recent Event Planners Expo.Key Highlights:Networking Mastery:Discover the art of building meaningful connections at events. Our guests share how they've their perspective on the art of networking and transforming casual encounters into lasting professional relationships.Business and Beyond:Explore ho...

11-16
42:38

Ep. 31 The Impact of Events and Their Unmatched Role in Driving Revenue with Linda Cain

Send us a textJoin us for an inspiring episode with Linda Cain, the visionary behind Events by BluDiamond. With over 25 years in event planning, Linda shares the secrets of creating unforgettable 6 & 7-figure events that leave a lasting impact. Discover the art of:Aligning your event vision with your budgetFilling the roomBuilding a successful team. From 6 to 7-figure events, live, virtual, or retreats, Linda's expertise shines. With a client list featuring the who's who of the trans...

10-26
47:16

Ep. 30 From Passion to Business Impact with Erica Maurer

Send us a textJoin us on a captivating episode of "From Passion to Business Impact" as we sit down with Erica Maurer, a seasoned event planning expert from EMRG Media. In this insightful conversation, we delve deep into Erica's journey, driven by her passion for creating exceptional event experiences that elevate brands.Tune in to "From Passion to Business Impact" with Erica Maurer for a dose of inspiration and practical tips that will transform your perspective on event planning, marketing, ...

09-21
34:02

Ep. 29 Marketing Makeover: From Struggle to Success with Janelle Jones

Send us a textAre you fed up with the struggle to gain visibility in your business? Do you feel like no matter what new marketing tactic you try, you can't break through? If you know you have the skills to pay the bills, but your marketing isn't making the impact you desire, then this episode of The Event Gem's Podcast will surely have a tip or two to help.Joining me is Author, Digital Marketing Expert, and Founder of Hustling Hotties, Janelle Jones.Janelle thrives on helping entrepreneurs an...

08-10
31:57

Ep. 28 Market Your Events Like Barbie

Send us a textIn this episode, we're diving into the enchanting world of Barbie and uncovering the marketing brilliance behind the recent Barbie movie campaign. Get ready to discover valuable insights that small business owners can leverage to make an impact with your marketing campaigns. Key Takeaways:💎Know your audience and create experiences that resonate deeply with them.💎Build a community around your brand to foster genuine connections with your attendees.💎Embrace fun and playfulnes...

07-28
12:22

Ep. 27 Behind the Scenes Magic: Unlocking the Power of Real-Time Content with Danielle Shortt

Send us a textWhoever said it goes down in the DM didn't really understand the assignment. 😆Luckily, today's guest Danielle Shortt of Shorttakes, LLC, is here to help us understand that the real action is behind-the-scenes (BTS). In this episode, we're exploring how to capture content in real-time to increase engagement and boost sales. Every coach, consultant, and service-based professional knows what it's like to miss brand-building moments because you need more support to capture con...

07-13
41:16

Ep. 26 Beyond the Hype: How Content Keeps the Event Magic Alive

Send us a textIn this episode, we dive into the transformative power of content in extending the lifecycle of your event. Explore the concept of first-time experiences and how they don't necessarily require extravagant innovations, but rather intentional moments for meaningful connections.By curating these peak moments and leveraging nostalgia, you can create an unforgettable experience that resonates long after the event concludes. Discover how content-driven experiences serve as y...

07-05
15:04

Ep. 25 Big Brand Video Magic: Small Business Secrets with Ryant Nelson

Send us a textIn today's media-driven world, if it isn't on video, did it really happen? Learn what kind of videos you need to make sure your event is a complete success! Bring a pen and paper, this episode will get you thinking about the details.Ryant Nelson, the founder of Reel Designs Media, believes leveraging video content is one of the most powerful tools for helping small business owners stand out and drive sales. On The Event Gems Podcast, Ryant shares his advice on how small bus...

06-15
51:50

Ep. 24 The Art of Owning the Room with Style | Drew Nicole

Send us a text"Your wardrobe is your first introduction before you meet someone," - Drew Nicole.You need to stand out in your industry if you're a service pro with big ambitions. You could build a fabulous website and create content that stands out—but what if there was another way that you're missing? What if there was something as simple as owning the room with your style?In this exclusive interview, Natasha Wright sits with Image Curator Drew Nicole to get her expert insights on why p...

05-18
48:52

Ep. 23 Lessons Learned: Building a Strong Community

Send us a textLooking to build a strong community around your brand but don't know where to start? In this episode I share my insights and lessons learned on how to create a bomb AF community that resonates with your target. You'll learn about the essential elements of building a successful community, from understanding your brand's core values, mission, and vision to fostering trust, communication, collaboration, and shared values. Join me as we explore successful commun...

05-10
23:39

Ep. 22 Blend In or Dominate? - Tips from Kiana Powell on Building a Recognizable Brand

Send us a textWhy blend in when you were made to dominate? What entrepreneur hasn't dreamed of having a successful, recognizable brand? Even the most modest among us desire to create a long-lasting impact. I invited Kiana Powell of Forward PR to share her Branding gems on the power of owning your lane and taking a multi-dimensional approach to branding.Kiana is a dreamer and doer whose career proves that dreams can come true with hard work. Kiana's innovative public relations and brand c...

04-20
39:35

Ep. 21 The Psychology of Events with Victoria Matey

Send us a textI am opening up the vault with an oldie but goodie originally recorded in 2021.As service providers, we are consistently on the hunt for innovative ways to connect with our tribe. We need each interaction, both online and in-person, to act as brand amplification for our services.We are able to amplify when we inform, educate and connect with our target audience. But to do this effectively, we need to understand the psychology behind creating an amazing experience.On this episode...

03-23
42:14

Ep. 20 Grow Your List & Increase Brand Awareness with Virtual Summits | Krista Miller

Send us a textWe are opening up the vault to an oldie but goodie episode recorded in 2021.All in favor of planning a profitable virtual summit that can build your influence, raise your revenue, and transform your clients' lives--click that play button RIGHT now! --Because it's all here, on The Event Gems Podcast, with Krista Miller!Many service providers are their industry's "best-kept secret" because they think they lack a large social media following or don't know how to get in front of the...

03-09
33:10

Barrett Ward

Finding the best events and getting good seats can be a bit of a hassle, especially for popular shows. I’ve learned that having the right ticketing platform makes all the difference—it saves you from stress and last-minute scrambling. One service I’ve personally used is ticketweb https://ticketweb.pissedconsumer.com/review.html and it’s been a solid choice for finding and booking tickets easily. Reading reviews beforehand helped me avoid some of the common pitfalls others face. If you’re into live events and want a smooth experience, I’d recommend checking it out. It’s always great to find a reliable way to make your event plans seamless!

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