Event Industry News Podcast

Welcome to the Event Industry News podcast, the leading portal for event organisers. Each week we invite industry guests on to the show to discuss a range of topics with event management.

Greenwashing: How it manifests in the events industry

Sustainability strategy experts Sam Wilson, managing director at Syntiro Associates, and Dr Dominic Tantram, partner at Terrafiniti, present a podcast precursor to the ‘Unmasking Greenwashing in the Events Industry: Understanding, Identifying, and Avoiding Misleading Practices’ panel at Event Sustainability Live (ESL). Succinctly titled ‘Greenwashing’, this episode sees Sam and Dominic do some background, their two companies having worked together, before defining the term and inadvertent incarnations. Steered by host James Dickson, they go on to talk/to explain materiality and double materiality, comms traps and much more. Clued-up contributors, real insight, and some telling hand gestures, this is a great use of time. It’s equally powerful as background to the ESL session on November 21st, where Tara Blackburn, environmental sustainability manager at Hearst Lab Scout, and executive director at Evcom, Claire Fennelow, will join Sam and Dominic for the session. Event Sustainability Live takes place at ExCeL London between 20th-21st November and is free to attend, click here to register To keep up to date with all the news, subscribe for free here. If you would like to take part in a podcast, then please complete our submission form.

11-07
26:24

MJ Unpacked: A different kind of 'green' event

In and around events-world for years, Seattle-based CEO and co-founder of MJ Unpacked, George Jage, sowed the seeds for a show committed to the cannabis sector back in 2014. MJ Unpacked, the biggest trade event in a now burgeoning business, hits St Louis, Missouri, this month and Atlantic City, New Jersey, next spring. Aimed exclusively at retail and brand executives on a national scale, it promises quality collaborations, product innovation and cutting-edge scientific advancements as well as access to deal flow and capital. In this episode, George talks about starting a national cannabis CPG (consumer packaged goods) show before there was a national cannabis CPG market, the legalisation process, from Colorado to California and beyond – every state has its own regulatory structure, politics, tax, and infrastructure. With questions from host James Dickson, George discusses the cannabis spoils, ‘This is some really powerful medicine from nature that’s been with us since we crawled out of our caves’, going on to dig into the makeup of MJ Unpacked, how it adapts for different cities/states, the benefit of controlling audiences and protecting exhibitors/suppliers. A real education in 30 minutes. To keep up to date with all the news, subscribe for free here. If you would like to take part in a podcast, then please complete our submission form.

10-31
35:36

Eventwise up to event numbers

Founder and CEO at Eventwise, Chris Carter, and company set out to transform financial management in the sector for ‘greater efficiency and control’. Formerly a promoter in Bristol, Chris wanted to get into accounting. This episode, his first appearance on any sort of podcast, incidentally, serves to normalise that leap. Starting with some background, and the focused switch from artist to event ‘whole’, Chris discusses the triggers and ambitions behind developing and launching the Eventwise platform, ‘replacing’ the spreadsheet. Designed specifically for creatives, Eventwise isn’t complicated but it’s robust and structured. Prompted by host James Dickson, Chris goes on to talk about integrating with ticketing and other platforms, scenario planning, cost control and more besides. To keep up to date with all the news, subscribe for free here. If you would like to take part in a podcast, then please complete our submission for

10-24
31:48

Resonance = Relevance. Why Experiential is The Key to Unlocking Culture for Brands

Louisa O’Connor, managing director of female-led brand experience agency Seen Presents, which represents the likes of Netflix and TikTok, has been in the industry since she joined Grace & Tailor subsidiary We are Vista, formerly Logistik, in 2008.   This episode benefits from Louisa’s experience, nous and personality as it looks at cultural relevance; what it means, how it plays a part in brand events, and beyond.   With host James Dickson putting the questions, Louisa talks education and the power of real-world brand immersion, going on to discuss budgets, timelines, and ‘talkability’.   The conversation covers communities, values and evolving brand activation, before looking at positioning by the likes of Adidas Originals, JD Sports, Microsoft Pride, all of them Seen clients, and, crucially, consistency.     To keep up to date with all the news, subscribe for free here. If you would like to take part in a podcast, then please complete our submission form.

10-18
38:01

How tech has changed the face of events

From sales director at Mentor Direct Marketing to vice president, European sales, at software solutions giant Cvent, nearly 30 years later, Jamie Vaughan has been in the thick of event technology.     In this episode, a fast, informative 35 minutes, Jamie takes host James Dickson back to the days, the trials of analogue registration, through the impact of digitising the process, and beyond.   James highlights SaaS, putting data to work, apps, good and bad technology.   An unabashed, eloquent proponent of AI, Jamie talks tracking success, visitor analysis, how physical manifestations of technology are adding to events rather than replacing them, before going on to detail the pandemic’s impact on Cvent, the learnings. And how the company focused on evolution rather than ‘pivoting’.       To keep up to date with all the news, subscribe for free here. If you would like to take part in a podcast, then please complete our submission form.

10-10
36:34

Putting the GES in ESG

In and around events since 2002, Kate Holliday brought her considerable sustainability chops to trade show and exhibitions giant GES, where she is head of ESG, some 12 months ago.   In this episode, Kate defines ESG – environment social and governance – emphasising its spoils and how crucial it is to embed those things into the GES psyche.   In discussion with host James Dickson, Kate goes on to compare Defra’s emission factors to GES’s specific calculations and how the two work together.   She talks measuring sustainability in flooring and graphics for organisers, the power of tech, energy, supporting events and their communities, the power of strategic warehouse location, reusing products, colour coding and ensuring ever greater efficiency on site.    To keep up to date with all the news, subscribe for free here. If you would like to take part in a podcast, then please complete our submission form.

10-03
34:57

The importance of Event Strategy

Multi-award-winning creative agency Sledge can boast an impressive catalogue of clients, Sage, Aruba and O2 contemporary among them. Managing director Sarah Yeats has been with the company for more than 12 and a half years, so she knows a thing or two about live experiences.   In this episode, after detailing her career trajectory and giving some concise Sledge history, Sarah talks about event planning, looks between the lines of corporate speak, and highlights the value of talking to attendees.   Prompted by host James Dickson, the conversation goes on to inspiration and education at shows before digging into ‘digital’, budgets, creative thinking, sustainability, and how unique events can be, realistically. To keep up to date with all the news, subscribe for free here. If you would like to take part in a podcast, then please complete our submission form.

09-26
32:01

A round with Exhibit 3Sixty

With a background in graphic design, marketing and web development, commercial manager Sam Pearce joined Exhibit 3sixty from the Dovetail Group in 2023.   This episode sees Sam talking about Exhibit 3sixty’s development from straight-ahead stand builder when it launched sixteen years ago to delivering a full service for exhibitions.   With questions from host James Dickson, Sam goes on to discuss the spoils of the online ordering process and the power of exhibitors’ digital journey, repeat business, and how marketing the company has changed in his 18 months there.   Other subjects include role models, building supplier/client relationships, venues, ergonomic ordering, Ikea’s kitchen builder and augmented reality…   To keep up to date with all the news, subscribe for free here. If you would like to take part in a podcast, then please complete our submission form.

09-20
32:25

Tramlines Festival: The wider benefits

An outdoor event’s relationship with its local authority ranks high among the elements crucial to success. Following on from Timm Cleasby, director of operations at Tramlines, this episode is about Sheffield City Councillor Richard Williams’ take on the festival.   Focused on the city’s green spaces, Richard talks host James Dickson through Sheffield’s new long-term agreement with Tramlines’ organisers, which is set to keep the event in its Hillsborough Park home long-term.   Richard discusses planning, the spoils of the festival for local businesses and the local community.   Reaction, weather, safety, transport and the greater Tramlines’ picture - it’s all here.     To keep up to date with all the news, subscribe for free here. If you would like to take part in a podcast, then please complete our submission form.

09-12
29:07

Tramlines: The festival journey from Sheffield city centre to Hillsborough Park

In the event industry for more than 20 years, monitor engineer to director of operations at Tramlines, where he’s worked since it started in 2009, and much more besides, Timm Cleasby is a perfect festival season guest.   In this episode, Timm talks host James Dickson through the hard work behind Tramlines’ evolution from city centre to Hillsborough Park and how it’s scaled up while containing costs.   He goes on to highlight the benefits of being in a part of Sheffield used to hosting big events – not least the combination of great public transport network and ‘local’ audience fostering significant sustainability.   Over an engaging 40 minutes Timm discusses the show’s regional impact, changing Hillsborough’s cultural stamp, building a relationship with the local authority et al, Fringe at Tramlines and much more. To keep up to date with all the news, subscribe for free here. If you would like to take part in a podcast, then please complete our submission form.

09-05
46:26

Worlds Better x Event Academy: ‘Delivering Sustainable Events’ Course

Chrissie Beck, founder of sustainability consultancy for the live events industry, Worlds Better, joins host James Dickson in this episode of The Event Industry News Podcast. Chrissie has worked in delivering events all over the world for 20 years and in her current role focusses on ensuring that sustainability targets are being met for agencies, event production companies and on delivery following observing how many companies were letting themselves down in their approach towards sustainability. Last week saw the launch of the 'Delivering Sustainable Events' course. Developed by Worlds Better in partnership with the Event Academy, the course exclusively for experienced event managers will give professionals the knowledge and skills to deliver holistically sustainable events. Topics covered include: How sustainability should be viewed as a collaborative effort across the industry and not as a competition The real reason why sustainability is important for the Event Industry How small changes during event production can make a big difference   Click here for more information on the Delivering Sustainable Events training course To keep up to date with all the news, subscribe for free here. If you would like to take part in a podcast, then please complete our submission form.

08-02
31:43

The ever changing focus of event sustainability

In this episode of the Event Industry News Podcast, host James Dickson is joined by founder of event:decision, Matt Grey.   Matt has worked in events for 25 years focussing mainly on the agency side servicing all kinds of events worldwide until the pandemic hit.   During the pandemic Matt founded event:decision and three years later offers products that have proven valuable to 120 agency partners and 70 brand partners that use their solutions on a daily basis.   Topics covered include: The challenge of delivering sustainable events that are indistinguishable from less environmentally minded events. Experience vs education, despite sustainability only being a focus for the last 5 years, experience is proving invaluable with a balance to be found between practical and theoretical knowledge. Reliance on other industries, The events industry relies on other industries to achieve it’s sustainability goals, this requires collaboration on both a global level to local businesses (such as hotels, AV, catering etc). The change in focus from carbon offsetting to social sustainability To keep up to date with all the news, subscribe for free here. If you would like to take part in a podcast, then please complete our submission form.

07-25
41:41

Beyond The Event: little things that enhance the attendee experience

After a break in recording (and an eventful football tournament) we are delighted to welcome back the Event Industry News Podcast, host, James Dickinson is joined by Valentina Ruffoni, Founder of Beyond The Event, International Event Strategy, Production & Management.   In this episode Valentina explores how following University she started her event career on a  cruise ship hosting activities then when the pandemic hit she pivoted to community based events.   Last year Valentina decided to purely focus on events rather than online communities following a chance panel where she stood in to deliver a panel when a speaker.   Other topics covered include:   The importance of knowing to say no for the right reasons in case sudden changes could break an event.   Valentina’s opinion on hybrid events and how best to approach them as two events in one   Turning regular events into experiences, often overlooked but the little things really take an event to the next level To keep up to date with all the news, subscribe for free here. If you would like to take part in a podcast, then please complete our submission form.

07-18
41:16

TNW Events - A Financial Times Company

In events since 2012, and in technology for about the same amount of time, Zach Butler is director of Amsterdam-based TNW Events.   Launched in 2006, full name The Next Web, TNW is a product of its founders’ interest in the future of tech. Buoyed by The FT buying a major stake, and ultimately acquiring the company, 2024 model TNW has four business lines: media platform www.thenextweb.com, commercial real estate, events and open innovation consulting programmes.   In this episode, Zach digs into the extraordinary – 6,000 per cent – growth in the TNW Conference numbers over its 18 years, emerging technologies, internationalism, and connecting dots across the community.   Talking to host James Dickson, he goes on to discuss the social aspect at events, changing the world through tech, sustainability and creativity. How the business has changed, the FT integration and its benefits, the pick of the platforms and relationships with suppliers.    To keep up to date with all the news, subscribe for free here. If you would like to take part in a podcast, then please complete our submission form.

05-13
36:47

The PIE: Transforming knowledge and networks

Clare Gossage is COO & co-founder at The PIE (Professionals in International Education), which since launching in 2011 has become the sector’s hub, ‘transforming knowledge and networks’.   This episode is a deep dive into The PIE, looking at its history, its drivers and the big splash it’s made in events-world.   An avowed internationalist, Clare studied languages, taking a job in marketing at the University of Arts, London, after she graduated. Meeting Amy Baker and Jane Gilham and discovering there wasn’t a media platform that addressed the whole of the billion-dollar international education sector, brought a team together to build one and call it PIE.   Taking questions from host James Dickson, Clare discusses the brand’s evolution, from its digital news platform, still going strong, the quarterly print magazine that ‘folded’ during the pandemic, to the awards and to PIE Live.   The conversation focuses on the founders’ fluidity, their nous, and how, without any experience of the industry, that overcame ‘cultural nuances’ and took their events across the world to extraordinary success.     To keep up to date with all the news, subscribe for free here. If you would like to take part in a podcast, then please complete our submission form.

05-02
33:49

Time and Space with CloserStill Media

Joining business exhibitions mainstay CloserStill Media in January 2021, from Ocean Media Group, and taking his tech acumen into events-world, was an ambition realised for head of digital & CRM, Rakim Asher.   In this episode, Rakim discusses that career journey, exploring the ‘head of digital’ role, finding the right tech and scrapping old-school show guides.   With host James Dickson putting the questions, Rakim goes on to talk pressure of time, the power of collaboration, analysing data and high purchase intent.   To keep up to date with all the news, subscribe for free here. If you would like to take part in a podcast, then please complete our submission form.

04-25
33:07

Inside Informa-tion: Vetting new event tech to integrate into event production

John Regis is global technology adoption manager at London-based publishing/intelligence/exhibition giant Informa. This episode looks at his career path before turning its attention to the now. John details the brief behind the job title, which he helped create, before discussing how systems are used effectively, inside the Informa walls and across its portfolio. Prompted by host James Dickson, John goes on to detail the time he takes studying new platforms and understanding the people set to use them, before introducing any tech. He talks about learning from Formula 1, the future of hybrid events, and the value in having specialist teams for live and digital elements working together to deliver a show.    To keep up to date with all the news, subscribe for free here. If you would like to take part in a podcast, then please complete our submission form.

04-18
34:32

Inclusivity – rather than an afterthought, make it a first thought!

Ashley Kendall is director of international business development at Sorenson Communications, leading solutions servicer for the deaf and hard-of-hearing.   Andrew Dewey, vice president, EMEA, for Strategic and Business development at the same company, is also Interim CEO at the Royal Association for Deaf people.   With an interpreter on hand, this episode delivers insightful background from Ashley and Andrew, highlighting their drive, their motivation, to make events more accessible.   They look at the evolution of sign language, right through to it being recognised as an ‘official language’ in the UK two years ago, going on to discuss the growth in the number of interpreters since the 1990s, video interpretating, sharing resources and the value of booking people early in event planning. How last minute doesn’t work.   Look out too for the technology lever, the Spice Girls’ late 1990s arena tour, and understanding the broad reach of sustainability…   To keep up to date with all the news, subscribe for free here. If you would like to take part in a podcast, then please complete our submission form.

04-11
50:11

Forging a path in the events industry

Maria Sidiropoulou – senior product manager at Informa Markets – accepted a new role with the company, event director for Jewellery Arabia, based in Bahrain, since this podcast was recorded. In events for more than 12 years, a career that’s taken her from sales and marketing to the heady world she’s now a part of, Maria talks host James Dickson through that background and the lessons learned before digging into the bigger picture. This episode touches on the pros and cons of studying event management at university, understanding the industry and picking a path. Maria goes on talk about her role at Informa before the Bahrain job, how event companies big and small manage the myriad platforms available, the benefits of having a tech specialist on the team, analysing data, ‘always on’ connectivity and much more.    

04-05
29:38

Closer Still Media close up

Laura Shapiro is portfolio director for medical events at Closer Still Media (CSM) where she’s worked at for more than 12 years, during which the company has grown from 20 people to 700.  This episode is about Laura’s frontline experience, how serving the sector has changed since 2011. She talks strength in diversity, creating Clinical Pharmacy Congress (CPC), Europe’s largest event of its kind, and the value in CSM’s carryover learnings from its tech shows.  Answering host James Dickson’s questions, Laura goes on to discuss shaping content around the medical market’s rules and regulations, delegate bags, sustainability, programme grids/moving away from show guides and breaking the boundaries of Closer Still Media’s traditional geography.  

03-28
40:08

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09-24 Reply

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