Events: demystified Podcast

Real Talk for Event Pros Who Do It All—And Still Show Up #fit4events™. Sponsored and Produced by Tree-Fan Events Production.

199: How I Almost Did Everything (And Why I Also Didn't)

Reflecting on 2025: Wins, Challenges, and Lessons Learned | Events Demystified Podcast. In this episode of Events Demystified podcast, host Anca Platon Trifan reflects on an intense year, discussing the highs and lows of 2025. From exciting speaking engagements, AI projects, and a bodybuilding journey, to personal milestones such as her first trip to New York and the poignant decision to postpone her participation in a national bodybuilding competition. Anca provides an authentic look into her experiences, sharing insights on resilience, the importance of mental health, and learning to give herself grace while pursuing ambitious goals. As she anticipates 2026, she announces an upcoming CEO edition of the podcast focusing on genuine leadership conversations. Tune in for a candid discussion that will resonate with many navigating their own professional and personal challenges.00:00 Reflecting on 2025: A Year of Mixed Emotions01:52 Welcome to Events Demystified Podcast03:09 Chronological Walkthrough of 202504:50 AI in the Event Industry08:15 Bodybuilding Journey and Competitions11:51 Travel Adventures and Wellness21:49 Achievements and Recognitions27:43 AI Hackathon and App Development33:02 IMEX America and #fit4events Challenge44:25 Family Reunion and European Travels47:22 Emotional Wellness Retreat in Scotland52:32 Facing Disappointment and Learning to Slow Down01:03:49 Looking Ahead to 2026👉 Like and share this video to spread the knowledge.👉 Episode Notes: ⁠⁠⁠⁠⁠⁠⁠https://eventsdemystified.com/⁠⁠⁠⁠⁠⁠⁠👉 Don't forget to subscribe, like, and share! Your support helps us continue to deliver insightful and engaging content like this.Sponsored and Produced by Tree-Fan Events Production LLC. Let's change the way we plan, produce, and experience events together!Connect with your Podcast Host at the links below:Book Anca to Speak at Your Event: ⁠⁠⁠⁠⁠⁠⁠https://ancaplatontrifan.me/booking-page/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/ancatrifan/⁠⁠⁠Instagram: ⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/anca.platon.trifan/⁠⁠⁠⁠⁠⁠⁠Instagram: ⁠⁠⁠⁠⁠https://www.instagram.com/eventsdemystifiedpodcast/⁠⁠⁠⁠⁠⁠Original Podcast Music written and produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Fable Score Music. ⁠⁠⁠⁠“Events: demystified” Podcast ⁠⁠is brought to you by ⁠⁠Tree-Fan Events⁠⁠, a leading woman-owned boutique event planning and production agency offering a comprehensive approach to event management and production, with a focus on enhancing the attendee experience with the #FIT4EVENTS™ framework for a holistic event cycle in order to create memorable events.👉 Leave us a comment about how you think AV and AI will shape the future of events, and share this episode with others in the industry!

12-19
01:07:03

198: AI, Sales & Scaling Smarter Businesses ft. Arias WebsterBerry

In this episode of Events Demystified Podcast, host Anca Platon Trifan sits down with Arias WebsterBerry, digital marketing expert, entrepreneur, and master sales coach behind Webster Berry Marketing and Launch Nation AI. Together, they unpack how AI is transforming digital marketing, sales funnels, and business growth — not someday, but right now.Arias shares how he’s helped companies generate over $112M in revenue, trains over 400 sales professionals, and builds automation systems that bridge human creativity with machine precision. The conversation dives deep into practical AI applications for entrepreneurs, event organizers, and business leaders — from boosting event registrations and automating workflows to building authentic, personalized customer journeys at scale.They also discuss the leadership mindset shifts required for AI adoption, overcoming hesitation, and preparing for the AI-driven future of work. Perfect for founders, marketers, and event professionals ready to scale smarter and lead with innovation.👉 Like and share this video to spread the knowledge.👉 Episode Notes: ⁠⁠⁠⁠⁠⁠https://eventsdemystified.com/⁠⁠⁠⁠⁠⁠👉 Don't forget to subscribe, like, and share! Your support helps us continue to deliver insightful and engaging content like this.Sponsored and Produced by Tree-Fan Events Production LLC. Let's change the way we plan, produce, and experience events together!Connect with your Podcast Host at the links below:Book Anca to Speak at Your Event: ⁠⁠⁠⁠⁠⁠https://ancaplatontrifan.me/booking-page/⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/ancatrifan/⁠⁠⁠Instagram: ⁠⁠⁠⁠⁠⁠https://www.instagram.com/anca.platon.trifan/⁠⁠⁠⁠⁠⁠Instagram: ⁠⁠⁠⁠⁠https://www.instagram.com/eventsdemystifiedpodcast/⁠⁠⁠⁠⁠⁠Original Podcast Music written and produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Fable Score Music. ⁠⁠⁠⁠“Events: demystified” Podcast ⁠⁠is brought to you by ⁠⁠Tree-Fan Events⁠⁠, a leading woman-owned boutique event planning and production agency offering a comprehensive approach to event management and production, with a focus on enhancing the attendee experience with the #FIT4EVENTS™ framework for a holistic event cycle in order to create memorable events.👉 Leave us a comment about how you think AV and AI will shape the future of events, and share this episode with others in the industry!

12-05
01:01:07

197: How Sound Healing Can Improve Events and Create Meaningful Experiences ft Mike Reed

In this episode of Events Demystified Podcast, host Anca Platon Trifan welcomes Mike Reed, founder of Sound Quest and Sound Quest Academy, to explore the transformative power of sound, not just as art, but as healing, connection, and business. Mike shares his journey from musician to global sound healer and entrepreneur, revealing how sound can calm the nervous system, deepen event experiences, and open new paths to wellness and purpose. From explaining the science behind sound healing to scaling a sound-based business, this episode blends art, neuroscience, spirituality, and entrepreneurship in a way that will resonate deeply with event organizers, wellness practitioners, and creators alike.They also discuss the rise of sound healing in corporate and retreat settings, the difference between sound baths and sound healing, how to do it right, and the inner transformation that sparked Mike’s mission. Perfect for anyone curious about integrating wellness into modern events, or rediscovering purpose through the language of sound.👉 Like and share this video to spread the knowledge.👉 Episode Notes: ⁠⁠⁠⁠⁠https://eventsdemystified.com/⁠⁠⁠⁠⁠👉 Don't forget to subscribe, like, and share! Your support helps us continue to deliver insightful and engaging content like this.Sponsored and Produced by Tree-Fan Events Production LLC. Let's change the way we plan, produce, and experience events together!Connect with your Podcast Host at the links below:Book Anca to Speak at Your Event: ⁠⁠⁠⁠⁠https://ancaplatontrifan.me/booking-page/⁠⁠⁠⁠⁠LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/ancatrifan/⁠⁠⁠Instagram: ⁠⁠⁠⁠⁠https://www.instagram.com/anca.platon.trifan/⁠⁠⁠⁠⁠Instagram: ⁠⁠⁠⁠⁠https://www.instagram.com/eventsdemystifiedpodcast/⁠⁠⁠⁠⁠⁠Original Podcast Music written and produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Fable Score Music. ⁠⁠⁠⁠“Events: demystified” Podcast ⁠⁠is brought to you by ⁠⁠Tree-Fan Events⁠⁠, a leading woman-owned boutique event planning and production agency offering a comprehensive approach to event management and production, with a focus on enhancing the attendee experience with the #FIT4EVENTS™ framework for a holistic event cycle in order to create memorable events.👉 Leave us a comment about how you think AV and AI will shape the future of events, and share this episode with others in the industry!

11-21
43:45

196: AI Technology, Improv & Living Well and on Purpose ft. Mark DeCarlo

In this episode of Events Demystified Podcast, host Anca Platon Trifan is joined by Emmy-winning TV host and comedian Mark DeCarlo. They discuss how comedy, improv, and wellness can create happier, more resilient workplaces. Mark shares his journey from comedy to corporate wellness, offering valuable insights on leveraging AI and technology in a human-centric way. They also delve into strategies for overcoming public speaking fears, fostering a positive team culture, and enhancing productivity through happiness. Perfect for leaders, business builders, and anyone interested in blending technology with team wellness.👉 Like and share this video to spread the knowledge.👉 Episode Notes: ⁠⁠⁠⁠https://eventsdemystified.com/⁠⁠⁠⁠👉 Don't forget to subscribe, like, and share! Your support helps us continue to deliver insightful and engaging content like this.Sponsored and Produced by Tree-Fan Events Production LLC. Let's change the way we plan, produce, and experience events together!Connect with your Podcast Host at the links below:Book Anca to Speak at Your Event: ⁠⁠⁠⁠https://ancaplatontrifan.me/booking-page/⁠⁠⁠⁠LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/ancatrifan/⁠⁠⁠Instagram: ⁠⁠⁠⁠https://www.instagram.com/anca.platon.trifan/⁠⁠⁠⁠Instagram: ⁠⁠⁠⁠⁠https://www.instagram.com/eventsdemystifiedpodcast/⁠⁠⁠⁠⁠⁠Original Podcast Music written and produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Fable Score Music. ⁠⁠⁠⁠“Events: demystified” Podcast ⁠⁠is brought to you by ⁠⁠Tree-Fan Events⁠⁠, a leading woman-owned boutique event planning and production agency offering a comprehensive approach to event management and production, with a focus on enhancing the attendee experience with the #FIT4EVENTS™ framework for a holistic event cycle in order to create memorable events.👉 Leave us a comment about how you think AV and AI will shape the future of events, and share this episode with others in the industry!

11-07
57:35

195: Turning Pages & Profits: Turning Your Story into a Business Asset ft. Steve Martile

In this episode of the Events Demystified Podcast, host Anca Platon Trifan discusses the strategic and transformative aspects of writing a book as a business decision. Joined by guest Steve Martile, founder of Boutique Publishing Agency, this episode explores how entrepreneurs and event professionals can turn their stories into powerful business assets. Steve shares his journey from being a mechanical engineer to founding a successful publishing agency, offering insights on the transition, leveraging personal experiences, and monetizing non-fiction books. They also delve into practical strategies for writing, publishing, and marketing a book, including the use of AI tools and the importance of audiobooks. Whether you're contemplating writing your first book or seeking ways to effectively monetize your expertise, this episode provides valuable guidance and motivation.00:00 Introduction: Writing a Book as a Business Decision01:57 Meet the Host and Guest: Anca and Steve03:59 Steve's Journey: From Engineer to Publisher05:42 The Transition: Marketing to Publishing07:44 Monetizing Books: Strategies and Success Stories11:23 Writing and Publishing Process: Tips and Insights20:24 Marketing Your Book: Launch and Beyond24:44 Adapting to Modern Readers: Attention Spans and Formats27:38 The Power of Audiobooks27:59 Engagement Through Audible29:24 The Impact of Meditation Downloads29:49 The Transition to Life Coaching30:42 Spotify's Changing Landscape32:04 Common Myths About Publishing38:01 The Role of AI in Writing41:20 The Importance of Authenticity in Audiobooks42:45 Publishing Trends and AI Tools43:53 The Value of Personal Stories in Business Books45:33 The Perception Shift from Doer to Leader48:39 The Power of Your Own Voice49:36 Conclusion and Resources👉 Like and share this video to spread the knowledge.👉 Episode Notes: ⁠⁠⁠https://eventsdemystified.com/⁠⁠⁠👉 Don't forget to subscribe, like, and share! Your support helps us continue to deliver insightful and engaging content like this.Sponsored and Produced by Tree-Fan Events Production LLC. Let's change the way we plan, produce, and experience events together!Connect with your Podcast Host at the links below:Book Anca to Speak at Your Event: ⁠⁠⁠https://ancaplatontrifan.me/booking-page/⁠⁠⁠LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/ancatrifan/⁠⁠⁠Instagram: ⁠⁠⁠https://www.instagram.com/anca.platon.trifan/⁠⁠⁠Instagram: ⁠⁠⁠⁠⁠https://www.instagram.com/eventsdemystifiedpodcast/⁠⁠⁠⁠⁠⁠Original Podcast Music written and produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Fable Score Music. ⁠⁠⁠⁠“Events: demystified” Podcast ⁠⁠is brought to you by ⁠⁠Tree-Fan Events⁠⁠, a leading woman-owned boutique event planning and production agency offering a comprehensive approach to event management and production, with a focus on enhancing the attendee experience with the #FIT4EVENTS™ framework for a holistic event cycle in order to create memorable events.👉 Leave us a comment about how you think AV and AI will shape the future of events, and share this episode with others in the industry!

10-31
51:48

194: Behavioral Data, Ethical AI, and the Future of Event Experiences ft Nick Borelli

In this interesting episode of the Events Demystified Podcast, we dive deep into the transformative power of AI in event planning and design with Nick Borelli, Director of Marketing at Zenus. Join us as we explore how facial analysis, ethical AI tools, and actual attendee behavior can revolutionize your events by moving beyond traditional metrics like post-show surveys and registration numbers. Nick shares his extensive experience in the event industry and offers insights into leveraging data and AI to create personalized, engaging, and innovative events. Don't miss out on this thought-provoking discussion that challenges the 'we've always done it this way' mindset. 00:00 Introduction to Event Feedback01:38 Welcome to Events Demystified Podcast02:22 Today's Guest: Nick Borelli03:39 Nick Borelli's Early Career07:47 Transition to Digital Marketing09:53 The Importance of Behavioral Data20:24 Personalization in Event Marketing27:25 Ethics of Facial Recognition and AI34:00 Understanding Sentiment Validation34:47 The Role of Positive Energy in Group Dynamics35:32 Operational Goals and Audience Trends36:08 Case Study: Booth Design and Audience Engagement38:41 Facial Recognition vs. Facial Analysis50:56 The Future of AI in Events58:36 Final Thoughts and Industry Insights👉 Like and share this video to spread the knowledge.👉 Episode Notes: ⁠⁠https://eventsdemystified.com/⁠⁠👉 Don't forget to subscribe, like, and share! Your support helps us continue to deliver insightful and engaging content like this.Sponsored and Produced by Tree-Fan Events Production LLC. Let's change the way we plan, produce, and experience events together!Connect with your Podcast Host at the links below:Book Anca to Speak at Your Event: ⁠⁠https://ancaplatontrifan.me/booking-page/⁠⁠LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/ancatrifan/⁠⁠⁠Instagram: ⁠⁠https://www.instagram.com/anca.platon.trifan/⁠⁠Instagram: ⁠⁠⁠⁠⁠https://www.instagram.com/eventsdemystifiedpodcast/⁠⁠⁠⁠⁠⁠Original Podcast Music written and produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Fable Score Music. ⁠⁠⁠⁠“Events: demystified” Podcast ⁠⁠is brought to you by ⁠⁠Tree-Fan Events⁠⁠, a leading woman-owned boutique event planning and production agency offering a comprehensive approach to event management and production, with a focus on enhancing the attendee experience with the #FIT4EVENTS™ framework for a holistic event cycle in order to create memorable events.👉 Leave us a comment about how you think AV and AI will shape the future of events, and share this episode with others in the industry!

10-17
01:03:48

193: Mastering Authentic Influence: Communication Strategies for Leaders ft Stacey Hanke

In this episode of the Events Demystified Podcast, host Anca Platon Trifan sits down with Stacey Hanke, CEO of Stacey Hanke Inc. and author of 'Influence Redefined.' Stacey shares invaluable insights on enhancing communication and influence, especially for event professionals, entrepreneurs, and business owners. Learn practical tools and strategies to communicate confidently and lead authentically. Discover how to build trust, adapt your messaging, and maintain consistency across different platforms. Don’t miss out on actionable steps and expert advice to elevate your communication skills and influence effectively in both virtual and in-person settings.00:00 Introduction to Communication and Influence01:57 Meet Stacey Hanke: Expert in Influence03:40 Stacey's Journey from Farm to Business05:26 Defining True Influence07:59 Common Pitfalls in Communication12:34 Practical Steps to Improve Influence16:12 Overcoming Challenges and Building Confidence24:26 The Importance of Consistency in Influence29:29 Balancing Remote and In-Person Work30:20 Building Virtual Team Connections33:48 Authenticity in Professional Communication36:07 Personal Branding and Authenticity41:40 The Role of Feedback and Mentorship47:36 The Future of Communication and Influence50:29 Conclusion and Final Thoughts👉 Like and share this video to spread the knowledge.👉 Episode Notes: ⁠https://eventsdemystified.com/⁠👉 Don't forget to subscribe, like, and share! Your support helps us continue to deliver insightful and engaging content like this.Sponsored and Produced by Tree-Fan Events Production LLC. Let's change the way we plan, produce, and experience events together!Connect with your Podcast Host at the links below:Book Anca to Speak at Your Event: ⁠https://ancaplatontrifan.me/booking-page/⁠LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/ancatrifan/⁠⁠⁠Instagram: ⁠https://www.instagram.com/anca.platon.trifan/⁠Instagram: ⁠⁠⁠⁠⁠https://www.instagram.com/eventsdemystifiedpodcast/⁠⁠⁠⁠⁠⁠Original Podcast Music written and produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Fable Score Music. ⁠⁠⁠⁠“Events: demystified” Podcast ⁠⁠is brought to you by ⁠⁠Tree-Fan Events⁠⁠, a leading woman-owned boutique event planning and production agency offering a comprehensive approach to event management and production, with a focus on enhancing the attendee experience with the #FIT4EVENTS™ framework for a holistic event cycle in order to create memorable events.👉 Leave us a comment about how you think AV and AI will shape the future of events, and share this episode with others in the industry!

10-03
53:58

192: Breaking the Pricing Trap: How AV Companies Can Thrive

n this episode of the Events Demystified Podcast, host Anca Platon Trifan dives into the business side of AV event production with Tom Stimson, President of Stimson Group, LLC. They discuss the pitfalls of traditional rental-based pricing models and the importance of charging based on expertise, creativity, and strategy. Tom shares insights from his decades of experience advising AV companies and offers practical advice on improving profitability and redefining value in the event production industry. Tune in for a deep dive into labor challenges, technology advancements, and smart business practices that can help event professionals thrive.00:00 Introduction and Episode Overview00:18 The Pricing Trap in Event Production02:32 Guest Introduction: Tom Stimson04:08 Tom's Journey and Lessons Learned05:41 Challenges in AV Production Pricing08:02 Historical Context of AV Pricing Models10:19 The Value of Pre-Production Time12:25 Breaking the Cycle: Charging for Value15:00 Negotiating Terms and Managing Risk19:44 The Importance of Setting Expectations25:24 Smarter Ways to Approach Event Production29:52 Navigating Budget Conversations31:30 The Importance of Honest Budgeting33:27 Addressing Labor and Talent Shortages35:16 Rethinking Pricing Models38:06 The Value of Experience and Expertise43:31 Regional Pricing Variations48:49 Future of Event Production Business Models55:13 Final Thoughts and Advice👉 Like and share this video to spread the knowledge.👉 Episode Notes: https://eventsdemystified.com/👉 Don't forget to subscribe, like, and share! Your support helps us continue to deliver insightful and engaging content like this.Sponsored and Produced by Tree-Fan Events Production LLC. Let's change the way we plan, produce, and experience events together!Connect with your Podcast Host at the links below:Book Anca to Speak at Your Event: https://ancaplatontrifan.me/booking-page/LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/ancatrifan/⁠⁠⁠Instagram: https://www.instagram.com/anca.platon.trifan/Instagram: ⁠⁠⁠⁠⁠https://www.instagram.com/eventsdemystifiedpodcast/⁠⁠⁠⁠⁠⁠Original Podcast Music written and produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Fable Score Music. ⁠⁠⁠⁠“Events: demystified” Podcast ⁠⁠is brought to you by ⁠⁠Tree-Fan Events⁠⁠, a leading woman-owned boutique event planning and production agency offering a comprehensive approach to event management and production, with a focus on enhancing the attendee experience with the #FIT4EVENTS™ framework for a holistic event cycle in order to create memorable events.👉 Leave us a comment about how you think AV and AI will shape the future of events, and share this episode with others in the industry!

09-19
59:40

191: Women Breaking Barriers in AV: Resilience, Representation & Rising to the Challenge

In this episode, we explore the journey of Claudine C Pellington, an AV veteran, show director, and founder of CCP Audiovisual. Tune into this brand new conversation on the Events Demystified Podcast! Hosted by Anca Platon Trifan of the Events Demystified Podcast, Claudine shares her experiences of building a successful career in a male-dominated field, her path from music to AV production, the challenges she's faced, and the importance of resilience, mentorship, and believing in oneself. This episode offers valuable insights for anyone interested in or already working within the AV industry, especially women and people of color. Tune in for a powerful discussion on representation, hard work, and paving the way for the next generation of women in live events and technology. Don't miss out on the real talk about the ups and downs in the AV trenches, and be inspired to lead with courage and clarity.00:00 Introduction and Guest Welcome03:12 Breaking Myths in AV Industry05:58 Claudine's Journey into AV12:03 Anca's Parallel Journey17:50 Challenges and Resilience in AV22:05 Navigating Male-Dominated Spaces34:01 Handling Conflicts and Personalities37:41 Making AV Industry Inclusive39:56 Mentorship and Its Impact41:16 A Tribute to My Best Friend and Mentor42:10 Transitioning to Freelance43:59 Challenges and Rewards of Freelancing46:21 Navigating the AV Industry as a Woman50:04 Overcoming Technical Challenges01:05:41 Advice for Aspiring AV Professionals01:11:00 Final Thoughts and Networking👉 Like and share this video to spread the knowledge.👉 Episode Notes: https://eventsdemystified.com/👉 Don't forget to subscribe, like, and share! Your support helps us continue to deliver insightful and engaging content like this.Sponsored and Produced by Tree-Fan Events Production LLC. Let's change the way we plan, produce, and experience events together!Connect with your Podcast Host at the links below:Book Anca to Speak at Your Event: https://ancaplatontrifan.me/booking-page/LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/ancatrifan/⁠⁠⁠Instagram: https://www.instagram.com/anca.platon.trifan/Instagram: ⁠⁠⁠⁠⁠https://www.instagram.com/eventsdemystifiedpodcast/⁠⁠⁠⁠⁠⁠Original Podcast Music written and produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Fable Score Music. ⁠⁠⁠⁠“Events: demystified” Podcast ⁠⁠is brought to you by ⁠⁠Tree-Fan Events⁠⁠, a leading woman-owned boutique event planning and production agency offering a comprehensive approach to event management and production, with a focus on enhancing the attendee experience with the #FIT4EVENTS™ framework for a holistic event cycle in order to create memorable events.👉 Leave us a comment about how you think AV and AI will shape the future of events, and share this episode with others in the industry!

09-05
01:15:08

190: Future-Proofing Events: Digital Twins, Pre-Visualization & Human-Centered Innovation

In this episode of the Events Demystified Podcast, host Anca Platon Trifan welcomes Iain Morrison, CEO of an event tech startup specializing in digital twins and immersive pre-visualization. Iain shares his journey from his early days in event production to pioneering new technologies that enhance the event planning process. The conversation covers the impact of digital twins on event ROI, human connection in a tech-driven world, and the importance of addressing mental health issues in the events industry. Don't miss insightful discussions on leadership, team dynamics, and the future of spatial tech in events. Subscribe now and stay ahead in the evolving world of event planning.00:00 Introduction to Digital Twins in Event Planning02:07 Meet the Guest: Iain Morrison03:20 Icebreaker: Pre-visualizing Non-Event Experiences06:04 Iain's Journey in Event Production08:55 The Complexity of High-Level Event Management13:09 The Shift to Previsualization and Immersive Planning18:59 Understanding Digital Twins20:52 The Future of Digital Twins in Events32:44 Leadership and Preventing Burnout in Event Production37:35 Working with a Partner: Balancing Life and Work40:13 Exciting Future of Spatial Tech in Events45:02 Final Thoughts and Advice for Event Planners47:18 Conclusion and Contact InformationTune into this brand new conversation on the Events Demystified Podcast! 👉 Like and share this video to spread the knowledge.👉 Episode Notes: https://eventsdemystified.com/👉 Don't forget to subscribe, like, and share! Your support helps us continue to deliver insightful and engaging content like this.Sponsored and Produced by Tree-Fan Events Production LLC. Let's change the way we plan, produce, and experience events together!Connect with your Podcast Host at the links below:Book Anca to Speak at Your Event: https://ancaplatontrifan.me/booking-page/LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/ancatrifan/⁠⁠⁠Instagram: https://www.instagram.com/anca.platon.trifan/Instagram: ⁠⁠⁠⁠⁠https://www.instagram.com/eventsdemystifiedpodcast/⁠⁠⁠⁠⁠⁠Original Podcast Music written and produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Fable Score Music. ⁠⁠⁠⁠“Events: demystified” Podcast ⁠⁠is brought to you by ⁠⁠Tree-Fan Events⁠⁠, a leading woman-owned boutique event planning and production agency offering a comprehensive approach to event management and production, with a focus on enhancing the attendee experience with the #FIT4EVENTS™ framework for a holistic event cycle in order to create memorable events.👉 Leave us a comment about how you think AV and AI will shape the future of events, and share this episode with others in the industry!

08-22
49:41

189: Elevating Event Marketing Through Strategic Creativity

Join host Anca Platon Trifan, CMP, WMEP in this insightful episode of the Events-ified Podcast as she interviews global event marketing strategist Marisa Nebosky, CMP. Marisa shares her experience in developing award-winning brand stories and impactful campaigns for major brands like Bose and Lego. Discover her creative process, from initial brief to execution, and learn about her fascinating journey, including sending cargo into space. This episode also touches on balancing creativity with business goals, the importance of community in events, and Marisa's inspiring volunteer work in dog rescue. Whether you're an event marketer or a creative professional, don't miss this engaging conversation filled with practical tips and heartfelt stories. Subscribe, share, and stay tuned for more episodes!00:00 Introduction to Creative Event Marketing01:55 Meet Marissa Nebosky: A Strategic Creative Mind03:40 Early Beginnings: From High School Prom to Event Planning06:39 The Space Cargo Story: A Unique Achievement08:22 The Power of Design: From Renderings to Reality11:49 Creative Process: From Brief to Execution19:11 Overcoming Creative Blocks and Personal Productivity26:57 Accountability in Event Marketing27:19 Designing Experiences to Achieve Business Goals29:38 The Importance of Follow-Through in Event Planning31:01 Balancing Creativity and Strategy34:31 Marissa's Journey from Graphic Design to Event Marketing37:07 The Role of Creativity in Team Building39:45 Dog Rescue and Personal Fulfillment46:01 Advice for Aspiring Creatives49:40 Future Trends in Event Marketing52:57 Conclusion and Final Thoughts👉 Like and share this video to spread the knowledge.👉 Episode Notes: https://eventsdemystified.com/👉 Don't forget to subscribe, like, and share! Your support helps us continue to deliver insightful and engaging content like this.--------------------------------------------------------------Sponsored and Produced by Tree-Fan Events Production LLC. Let's change the way we plan, produce, and experience events together!--------------------------------------------------------------Connect with your Podcast Host at the links below:--------------------------------------------------------------Book Anca to Speak at Your Event: https://ancaplatontrifan.me/booking-page/LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/ancatrifan/⁠⁠⁠Instagram: https://www.instagram.com/anca.platon.trifan/Instagram: ⁠⁠⁠⁠⁠https://www.instagram.com/eventsdemystifiedpodcast/--------------------------------------------------------------⁠⁠⁠⁠⁠⁠Original Podcast Music written and produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Fable Score Music. ⁠⁠--------------------------------------------------------------⁠⁠“Events: demystified” Podcast ⁠⁠is brought to you by ⁠⁠Tree-Fan Events⁠⁠, a leading woman-owned boutique event planning and production agency offering a comprehensive approach to event management and production, with a focus on enhancing the attendee experience with the #FIT4EVENTS™ framework for a holistic event cycle in order to create memorable events.--------------------------------------------------------------👉 Leave us a comment about how you think AV and AI will shape the future of events, and share this episode with others in the industry!

08-08
55:02

188: Six Yrs Anni | Events Demystified -“Iron & Ashes”: Rebirth Through Discipline #memoir

Join us in the final episode of our six-year anniversary miniseries, where Anca Platon Trifan shares her deeply personal journey of overcoming immense challenges and rebuilding herself from the ground up. This chapter, Iron & Ashes, recounts her path from depletion and grief to becoming a competitive bodybuilder and redefining strength through discipline. Anca connects her physical transformation with emotional resilience and professional growth, while also discussing the significance of integrating fitness and AI technology in the event industry. This episode is dedicated to those who have ever found strength in their struggles and are on their own journey of becoming. Don't miss this inspiring and raw narrative that speaks to the heart of perseverance and transformation.00:00 Welcome and Introduction01:07 The Journey Begins: Iron & Ashes02:00 Events Demystified: Podcast Overview03:00 The Gym: A Place of Transformation05:09 The Reality of Bodybuilding Prep07:04 Balancing Life and Fitness09:11 The Emotional and Physical Struggles10:43 The Role of Wellness in Event Professionals11:50 The Fit4Events™ Framework12:36 Personal Reflections and Family Impact19:58 The Deeper Transformation39:49 The Final Chapter: Iron and Ashes41:02 Conclusion and Future Directions👉 Like and share this video to spread the knowledge.👉 Episode Notes: https://eventsdemystified.com/👉 Don't forget to subscribe, like, and share! Your support helps us continue to deliver insightful and engaging content like this.--------------------------------------------------------------Sponsored and Produced by Tree-Fan Events Production LLC.Let's change the way we plan, produce, and experience events together!--------------------------------------------------------------Book Anca to Speak at Your Event: https://ancaplatontrifan.me/booking-page/--------------------------------------------------------------⁠⁠⁠⁠⁠⁠Original Podcast Music written and produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Fable Score Music. ⁠⁠--------------------------------------------------------------⁠⁠“Events: demystified” Podcast ⁠⁠is brought to you by ⁠⁠Tree-Fan Events⁠⁠ Productions LLC, a leading woman-owned boutique event planning and production agency offering a comprehensive approach to event management and production, with a focus on enhancing the attendee experience with the #FIT4EVENTS™ framework for a holistic event cycle in order to create memorable events.-------------------------------------------------------✅ Other Video You Might Be Interested In Watching:👉 187: Six Yrs Anni | Events Demystified - When The Feed Goes Dark https://youtu.be/H_Dy0agS4EU👉 186: Six Yrs Anni | California Dreams: When the West Called https://youtu.be/-5NlW8eJzzA👉 185: Six Yrs Anni | One Mic: My Origin Story Unplugged: https://youtu.be/OfcGBb9NrRA👉 5th Yrs Anni: https://youtu.be/FkTaENHLk24👉 4th Yrs Anni: https://youtu.be/nJN2nS2-iCM👉 3rd Yrs Anni: https://youtu.be/pL-T4UNUqsI👉 2nd Yrs Anni: https://youtube.com/live/eLD2V9yOkcs

07-25
43:56

187: Six Yrs Anni | Events Demystified - When The Feed Goes Dark

In this special anniversary episode of the Events Demystified podcast, host Anca Platon Trifan reflects on the impact of the COVID-19 pandemic on the events industry, her personal journey through adversity, and the transformation that followed. The episode explores themes of resilience, self-discovery, and professional adaptation, highlighting how the sudden stillness brought by the pandemic forced event professionals to reinvent themselves and their craft. Anca shares her own experiences of overcoming professional and personal challenges, underscoring the importance of mental, emotional, and physical fitness in the events industry. Tune in for a heartfelt narrative that blends technical expertise with deep personal insights.00:00 Introduction and Anniversary Celebration00:44 A Different Chapter: When It All Falls Apart03:14 The Impact of the Pandemic on the Events Industry07:07 Pivoting to Virtual Events22:56 Personal Transformation and Therapy26:57 Bodybuilding as a Path to Healing32:17 Conclusion and Upcoming Episodes👉 Episode Notes: https://eventsdemystified.com/👉 Don't forget to subscribe, like, and share! Your support helps us continue to deliver insightful and engaging content like this.--------------------------------------------------------------Sponsored and Produced by Tree-Fan Events Production LLC.Let's change the way we plan, produce, and experience events together!--------------------------------------------------------------Book Anca to Speak at Your Event: https://ancaplatontrifan.me/booking-page/--------------------------------------------------------------⁠⁠⁠⁠⁠⁠Original Podcast Music written and produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Fable Score Music. ⁠⁠--------------------------------------------------------------⁠⁠“Events: demystified” Podcast ⁠⁠is brought to you by ⁠⁠Tree-Fan Events⁠⁠ Productions LLC, a leading woman-owned boutique event planning and production agency offering a comprehensive approach to event management and production, with a focus on enhancing the attendee experience with the #FIT4EVENTS™ framework for a holistic event cycle in order to create memorable events.-------------------------------------------------------✅ Other Video You Might Be Interested In Watching:👉 187: Six Yrs Anni | Events Demystified - When The Feed Goes Dark https://youtu.be/H_Dy0agS4EU👉 186: Six Yrs Anni | California Dreams: When the West Called https://youtu.be/-5NlW8eJzzA👉 185: Six Yrs Anni | One Mic: My Origin Story Unplugged: https://youtu.be/OfcGBb9NrRA👉 5th Yrs Anni: https://youtu.be/FkTaENHLk24👉 4th Yrs Anni: https://youtu.be/nJN2nS2-iCM👉 3rd Yrs Anni: https://youtu.be/pL-T4UNUqsI👉 2nd Yrs Anni: https://youtube.com/live/eLD2V9yOkcs

07-18
35:16

186: Six Yrs Anni | Events Demystified - California Dreams: When the West Called

Join Anca Platon Trifan in this special anniversary miniseries of the Events Demystified podcast as she reads from her forthcoming memoir. In this episode titled 'California Dreams,' Anca recounts her journey from Romania to the United States, navigating the challenges of adapting to a new culture while pursuing a career in event production. 👉 Like and share this video to spread the knowledge.From overcoming emotional hurdles to breaking into the male-dominated AV industry, Anca's story is one of resilience and determination. She reflects on her experiences and offers insights into finding one's own rhythm and community in an unfamiliar world. Tune in to hear an inspiring tale of self-discovery, technical mastery, and the pursuit of dreams. Don't miss this heartfelt and empowering episode dedicated to every listener who has ever felt out of place. 00:00 Introduction to the Anniversary Miniseries03:06 Dedication to Listeners and Past Self03:55 California Dreams: A New Beginning05:07 Journey to Independence16:34 Finding Community and Belonging22:27 Path to Purpose: Breaking into Event Production29:20 The Price of Passion and Learning to Rest37:32 Conclusion and Next Week's Teaser--------------------------------------------------------------👉 Episode Notes: https://eventsdemystified.com/👉 Don't forget to subscribe, like, and share! Your support helps us continue to deliver insightful and engaging content like this.--------------------------------------------------------------Sponsored and Produced by Tree-Fan Events Production LLC.Let's change the way we plan, produce, and experience events together!--------------------------------------------------------------Book Anca to Speak at Your Event: https://ancaplatontrifan.me/booking-page/--------------------------------------------------------------⁠⁠⁠⁠⁠⁠Original Podcast Music written and produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Fable Score Music. ⁠⁠--------------------------------------------------------------⁠⁠“Events: demystified” Podcast ⁠⁠is brought to you by ⁠⁠Tree-Fan Events⁠⁠ Productions LLC, a leading woman-owned boutique event planning and production agency offering a comprehensive approach to event management and production, with a focus on enhancing the attendee experience with the #FIT4EVENTS™ framework for a holistic event cycle in order to create memorable events.-------------------------------------------------------✅ Other Video You Might Be Interested In Watching:👉 186: Six Yrs Anni | California Dreams: When the West Called https://youtu.be/-5NlW8eJzzA👉 185: Six Yrs Anni | One Mic: My Origin Story Unplugged: https://youtu.be/OfcGBb9NrRA👉 5th Yrs Anni: https://youtu.be/FkTaENHLk24👉 4th Yrs Anni: https://youtu.be/nJN2nS2-iCM👉 3rd Yrs Anni: https://youtu.be/pL-T4UNUqsI👉 2nd Yrs Anni: https://youtube.com/live/eLD2V9yOkcs

07-11
40:14

185: Six Yrs Anni | Events Demystified One Mic: My Origin Story Unplugged

In this very special 6th anniversary episode of the Events Demystified Podcast, the host reflects on the journey from the podcast's inception to the current milestone. This July 2025 episode marks a departure from the usual and features readings from the host's forthcoming memoir. The memoir shares deeply personal and formative experiences, focusing on themes of resilience, family dynamics, and personal growth. The host also takes a moment to acknowledge and thank previous guests and listeners who have contributed to the show's success. This episode serves as a prelude to a month-long miniseries dedicated to sharing the host's personal story and journey in the events industry. 👉 Like and share this video to spread the knowledge.00:00 Welcome to the 6th Anniversary Special!02:08 A New Direction: Sharing My Memoir05:44 Season Recap and Special Thanks10:15 The Oak Tree's Shadow: Chapter One31:56 Reflections on Resilience and Transformation42:32 Looking Ahead: California Dreams43:39 Closing Remarks and Future Plans--------------------------------------------------------------👉 Episode Notes: https://eventsdemystified.com/👉 Don't forget to subscribe, like, and share! Your support helps us continue to deliver insightful and engaging content like this.--------------------------------------------------------------Sponsored and Produced by Tree-Fan Events Production LLC.Let's change the way we plan, produce, and experience events together!--------------------------------------------------------------Book Anca to Speak at Your Event: https://ancaplatontrifan.me/booking-page/--------------------------------------------------------------⁠⁠⁠⁠⁠⁠Original Podcast Music written and produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Fable Score Music. ⁠⁠--------------------------------------------------------------⁠⁠“Events: demystified” Podcast ⁠⁠is brought to you by ⁠⁠Tree-Fan Events⁠⁠ Productions LLC, a leading woman-owned boutique event planning and production agency offering a comprehensive approach to event management and production, with a focus on enhancing the attendee experience with the #FIT4EVENTS™ framework for a holistic event cycle in order to create memorable events.-------------------------------------------------------✅ Other Video You Might Be Interested In Watching:👉 186: Six Yrs Anni | California Dreams: When the West Called https://youtu.be/-5NlW8eJzzA👉 185: Six Yrs Anni | One Mic: My Origin Story Unplugged: https://youtu.be/OfcGBb9NrRA👉 5th Yrs Anni: https://youtu.be/FkTaENHLk24👉 4th Yrs Anni: https://youtu.be/nJN2nS2-iCM👉 3rd Yrs Anni: https://youtu.be/pL-T4UNUqsI👉 2nd Yrs Anni: https://youtube.com/live/eLD2V9yOkcs

07-04
44:32

184: Crafting Unforgettable Experiences: Experiential Marketing and Event AI ft Steven Burchard

Welcome to the ⁠Events Demystified Podcast⁠, hosted by ⁠Anca Platon Trifan, CMP, WMEP⁠. In this episode we welcome dynamic entrepreneur and experiential marketing expert Steven Burchard , as we demystify creating unforgettable, engaging content and event strategies that resonate with audiences. Stephen shares his journey from a magician to a nationwide brand builder, emphasizing the importance of adaptability and innovative thinking. The conversation covers the role of storytelling, the impact of brain breaks for attendee engagement, and the transformative power of technology and AI in crafting hyper-personalized event experiences. A must-listen for event professionals, small business owners, and entrepreneurs aiming to elevate their event planning and audience engagement strategies.👉 Episode Notes: https://eventsdemystified.com/👉 Don't forget to subscribe, like, and share! Your support helps us continue to deliver insightful and engaging content like this.👉 Like and share this video to spread the knowledge.00:00 Introduction to Experiential Marketing 01:53 Meet the Expert: Stephen Bouchard 03:52 Stephen's Memorable Event Highlights 05:46 Stephen's Entrepreneurial Journey 11:50 Adapting to Change: The Pandemic Pivot 14:11 Engagement Strategies for Virtual Events 20:02 The Importance of Movement and Wellness 27:49 Creating Unforgettable Experiences 35:53 The Power of Emotional Connection in Events 36:25 Storytelling in Event Design 36:46 Magic and Storytelling: A Unique Approach 38:26 Understanding Client Goals for Event Success 40:30 Budget Constraints and Creative Solutions 50:58 The Role of Technology in Events 51:35 AI in Event Personalization 58:13 Hyper-Personalization: The Future of Events 01:08:39 Conclusion and Final Thoughts--------------------------------------------------------------Sponsored and Produced by Tree-Fan Events LLC.Discover the future of events: https://ai.treefanevents.comLet's change the way we plan, produce, and experience events together!--------------------------------------------------------------Connect with your Podcast Host at the links below:Book Anca to Speak at Your Event: https://ancaplatontrifan.me/LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/ancatrifan/⁠⁠⁠Instagram: ⁠⁠⁠⁠⁠https://www.instagram.com/eventsdemystifiedpodcast/--------------------------------------------------------------⁠⁠⁠⁠⁠⁠Original Podcast Music written and produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Fable Score Music. ⁠⁠--------------------------------------------------------------⁠⁠“Events: demystified” Podcast ⁠⁠is brought to you by ⁠⁠Tree-Fan Events⁠⁠, a leading woman-owned boutique event planning and production agency offering a comprehensive approach to event management and production, with a focus on enhancing the attendee experience with the #FIT4EVENTS framework for a holistic event cycle in order to create memorable events.--------------------------------------------------------------👉 Leave us a comment about how you think AV and AI will shape the future of events, and share this episode with others in the industry!

06-27
01:05:46

183: Mastering Event Contracts and Negotiation ft Brittney Shea Cobb

Join host Anca Platon Trifan on the Events Demystified Podcast as she delves into the art of powerful event planning contracts and negotiation tips with Brittney Cobb, Director of Global Events with Innovate Meetings and Managing Director at Assemble Hospitality. 👉 Like and share this video to spread the knowledge.With over two decades of experience spanning hotels, casinos, and large-scale live events, Brittney shares expert insights on navigating the ever-shifting event industry, crafting impactful experiences, and staying strategic despite rising costs. From practical contract advice to innovative retreat concepts, this episode is a treasure trove of valuable information for event professionals. Subscribe for more grounded conversations that empower and inform!00:00 Introduction to Events Demystified Podcast02:21 Meet Brittney Cobb: Hospitality Pro and Taco Enthusiast08:14 Brittney's Journey in Hospitality10:27 Wedding Tales and Event Planning Insights16:31 Current Event Industry Challenges and Strategies26:59 Negotiation Tips and AI in Event Planning37:00 Outrageous Coffee Prices and Consumption-Based Pricing37:28 Hotel Concessions and Client Needs43:01 Negotiation Strategies for Meeting Room Fees49:16 The Rise of Micro Events and Retreats57:08 The Importance of Valuing Small Meetings01:03:43 Advice for Event Industry Professionals01:08:07 Conclusion and Final Thoughts👉 Episode Notes: https://eventsdemystified.com/👉 Don't forget to subscribe, like, and share! Your support helps us continue to deliver insightful and engaging content like this.--------------------------------------------------------------Sponsored and Produced by Tree-Fan Events LLC.Discover the future of events: https://ai.treefanevents.comLet's change the way we plan, produce, and experience events together!--------------------------------------------------------------Connect with your Podcast Host at the links below:Book Anca to Speak at Your Event: https://ancaplatontrifan.me/LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/ancatrifan/⁠⁠⁠Instagram: ⁠⁠⁠⁠⁠https://www.instagram.com/eventsdemystifiedpodcast/--------------------------------------------------------------⁠⁠⁠⁠⁠⁠Original Podcast Music written and produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Fable Score Music. ⁠⁠--------------------------------------------------------------⁠⁠“Events: demystified” Podcast ⁠⁠is brought to you by ⁠⁠Tree-Fan Events⁠⁠, a leading woman-owned boutique event planning and production agency offering a comprehensive approach to event management and production, with a focus on enhancing the attendee experience with the #FIT4EVENTS framework for a holistic event cycle in order to create memorable events.--------------------------------------------------------------👉 Leave us a comment about how you think AV and AI will shape the future of events, and share this episode with others in the industry!

06-20
01:07:47

182: The Truth About AI Agents & Large Language Models: Insights ft. Vlad Iliescu

In this episode of Events Demystified Podcast, host Anca Platon Trifan provides a deep dive into the world of AI agents, large language models, and practical applications for businesses. Featuring guest Vlad Iliescu, CTO of zenai.os and a Microsoft Most Valuable Professional in AI, the discussion covers how to build AI systems that support team goals, the step-by-step implementation of AI agents, the importance of strategy and process in AI adoption, and the real ROI of AI in businesses. The episode also includes a live demonstration and practical insights on safe AI development, making it a must-watch for leaders looking to integrate AI responsibly into their operations.👉 Episode Notes: https://eventsdemystified.com/👉 Don't forget to subscribe, like, and share! Your support helps us continue to deliver insightful and engaging content like this.👉 Like and share this video to spread the knowledge.00:00 Introduction to AI Agents and Their Impact02:33 Meet the Expert: Vlad Iliescu03:43 Sci-Fi Inspirations in AI Development07:22 The Journey into Machine Learning12:56 Real-World Applications and Challenges of AI25:48 Understanding AI Agents and Their Capabilities34:37 Building an AI Agent: A Practical DEMO Example37:55 Setting the Stage: Tools and Technologies38:23 Integrating OpenAI with Microsoft Azure39:24 Using Hugging Face for AI Models40:08 Building and Testing AI Agents44:30 Exploring GitHub Copilot47:58 Safety and Best Practices in AI Development53:18 Practical AI Applications and Learning01:01:13 AI in Business: Implementation Strategies01:06:18 Final Thoughts and Resources--------------------------------------------------------------Sponsored and Produced by Tree-Fan Events LLC.Discover the future of events: https://ai.treefanevents.comLet's change the way we plan, produce, and experience events together!--------------------------------------------------------------Connect with your Podcast Host at the links below:Book Anca to Speak at Your Event: https://ancaplatontrifan.me/LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/ancatrifan/⁠⁠⁠Instagram: ⁠⁠⁠⁠⁠https://www.instagram.com/eventsdemystifiedpodcast/--------------------------------------------------------------⁠⁠⁠⁠⁠⁠Original Podcast Music written and produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Fable Score Music. ⁠⁠--------------------------------------------------------------⁠⁠“Events: demystified” Podcast ⁠⁠is brought to you by ⁠⁠Tree-Fan Events⁠⁠, a leading woman-owned boutique event planning and production agency offering a comprehensive approach to event management and production, with a focus on enhancing the attendee experience with the #FIT4EVENTS framework for a holistic event cycle in order to create memorable events.--------------------------------------------------------------👉 Leave us a comment about how you think AV and AI will shape the future of events, and share this episode with others in the industry!

06-13
01:05:50

181: Community, Strategy & the Future of Experiential Events ft. Liz Lathan

In this episode of the Events Demystified Podcast, host Anca Platon Trifan delves into the intricacies of event design with Liz Lathan, Co-founder of Club Ichi. They discuss strategies for fostering genuine connections at events, blending community and technology, and moving beyond predictable programming. Liz shares her expertise on creating experiential and human-centered B2B marketing, her role in Club Ichi, and the philosophy behind spontaneous think tanks. She also offers insights into maintaining community engagement through intentional design, strategic collaboration, and leveraging technology effectively. Tune in for a conversation filled with valuable takeaways for anyone looking to enhance their event strategy.👉 Episode Notes: https://eventsdemystified.com/👉 Don't forget to subscribe, like, and share! Your support helps us continue to deliver insightful and engaging content like this.👉 Like and share this video to spread the knowledge.00:00 Introduction to Experiential Strategy01:54 Meet Liz Lathan: Community Life Strategy Expert04:14 The Problem with Traditional Event Design07:04 The Birth of Club Ichi10:59 Building a Thriving Community18:15 Support Systems and Team Dynamics22:16 Exciting Upcoming Events and Initiatives27:02 Upcoming Events and Registration28:30 The Role of Technology in Events30:13 Enhancing Community with Technology33:05 Emerging Tools for Engagement36:36 Personal Mission and Career Journey38:30 Memorable Event Experiences43:40 The Birth of Club Ichi47:25 Building Meaningful Connections48:22 Conclusion and Farewell--------------------------------------------------------------Book Anca to Speak at Your Event: https://ancaplatontrifan.me/LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/ancatrifan/⁠⁠⁠Instagram: ⁠⁠⁠⁠⁠https://www.instagram.com/eventsdemystifiedpodcast/--------------------------------------------------------------⁠⁠⁠⁠⁠⁠Original Podcast Music written and produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Fable Score Music. ⁠⁠--------------------------------------------------------------⁠⁠“Events: demystified” Podcast ⁠⁠is brought to you by ⁠⁠Tree-Fan Events⁠⁠, a leading woman-owned boutique event planning and production agency offering a comprehensive approach to event management and production, with a focus on enhancing the attendee experience with the #FIT4EVENTS framework for a holistic event cycle in order to create memorable events.

05-30
50:40

180: AI in Event Marketing: Power, Strategies, and Future Trends ft David Hirschfeld

In this insightful episode of the Events Demystified Podcast, host Anca Platon Trifan discusses the transformative power of AI in event marketing and strategy with technology strategist David Hirschfeld, founder of Tekyz. They explore the integration of AI into event planning, including how AI can enhance attendee engagement, streamline operations, and ensure ROI. Hirschfeld shares his expertise on AI-driven analytics, predictive modeling, and personalized marketing strategies. Together, they also delve into practical applications of AI, addressing common challenges faced by event professionals, and envision the future of AI in the event industry. Whether you're an event planner, marketer, or entrepreneur, this episode provides valuable insights into utilizing AI to shape the future of your events and business.🔍 Topics Covered:00:00 Introduction to AI in Event Marketing01:53 Meet David Hirschfeld: Technology Strategist03:57 Exciting Innovations in Event Technology05:25 The Future of AI-Driven Event Planning06:13 Real-Time Translation and Contextual Tools10:00 AI Matchmaking and Personalization15:48 Workflow Automation with AI21:02 Case Study: Automating Event Preparation29:24 Leveraging AI for Feedback Analysis35:34 Integrating AI into Event Strategies40:41 Custom GPTs and Domain Expertise41:12 Collaborative AI and Feedback41:44 AI's Memory and Personalization43:47 AI in Event Planning45:43 AI in Document Management48:30 AI for Event Content Management51:29 AI for Practical Applications54:07 AI in Daily Workflow01:04:23 Future of AI in Events01:08:17 Self-Driving Cars and AI Disruption01:14:22 Scaling Smarter Podcast01:16:08 Conclusion and Call to ActionConnect with our Guest at the links below:https://www.linkedin.com/in/dhirschfeld/https://www.facebook.com/dmhirschfeldConnect with your Podcast Host at the links below:Speaker website: ⁠⁠https://ancaplatontrifan.me/⁠⁠LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/ancatrifan/⁠⁠⁠Instagram: ⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/anca.platon.trifan⁠⁠Instagram: ⁠⁠https://www.instagram.com/fit.mindful.maven/⁠⁠Instagram: ⁠⁠https://www.instagram.com/eventsdemystifiedpodcast/⁠

05-16
01:17:18

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