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Ex Phys Biz

Author: Aaron King

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A podcast for Exercise Physiologists and Allied Health Professionals wanting to grow and scale in business.

Hosted by Aaron King, owner of Fit Clinic, Fit Clinic Strength Co, and Fit Clinic Online, and each fortnight I host a special guest and share their story and our insights into the successes, failures, and challenges in business, making sure there are gold nuggets in each conversation.
30 Episodes
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Is it getting harder for allied health clinics in business?   I think, like any good answer, it depends. It's not an easy question to answer. But for those with their ears on the ground like me; business overall is more challenging with the ebs and flows of business in the current market.   Some areas have become easier, many harder, and what to do about it?  ............... Just started out or starting out in E.P. business and needing to grow? Get support from those that have been there, done that, and still doing it with an Ex Phys Biz mentorship program Use our contact form if you're looking for support to kick off or grow your EP practice. Click here to fill out the enquiry form
I review the current exercise physiology business trends from 2024 and into 2025 and discuss what the future focus for EP businesses might need to be.   - Third-party schemes vs private clients - Group programs - Niches - Telehealth and online - Market changes ............... Just started out or starting out in E.P. business and needing to grow? Get support from those that have been there, done that, and still doing it with an Ex Phys Biz mentorship program Use our contact form if you're looking for support to kick off or grow your EP practice. Click here to fill out the enquiry form
Simple, concise, and actionable. Contained in this episode, is the necessary and sometimes boring "to-do" list if you're starting an EP business.   From the boring but necessary Pre-start such as registering your business and getting your accreditations to  Locations, software, services, marketing and "knowing your numbers"   Reach out at @aaronkingep or @exphyzbiz on socials if you want it in to-do checklist form!
Sara Woodroffe and I chat about her journey starting Simply Stronger, what growth looked like, and how she's morphed from clinician to business owner. We also discussed the journey from clinician to owner and what that journey looked like for Sara.   Reach out to Sara at @sara_woodroffe_ep https://www.simplystronger.com.au/ ................ Just started out or starting out in E.P. business and needing to grow? Get support from those that have been there, done that, and still doing it with an Ex Phys Biz mentorship program Use our contact form if you're looking for support to kick off or grow your EP practice. Click here to fill out the enquiry form
I review the current exercise physiology business trends from 2023 and discuss what I think the near future might look like for EP business in 2024   - Third-party schemes vs private clients - Group programs - Niches - Telehealth and online - Market changes ............... Just started out or starting out in E.P. business and needing to grow? Get support from those that have been there, done that, and still doing it with an Ex Phys Biz mentorship program Use our contact form if you're looking for support to kick off or grow your EP practice. Click here to fill out the enquiry form
I went viral on Instagram and TikTok and I share my insights on what I learned from that experience, how I continue to analyse my audience, and what you can do to increase your own social growth.   ................ Just started out or starting out in E.P. business and needing to grow? Get support from those that have been there, done that, and still doing it with an Ex Phys Biz mentorship program Use our contact form if you're looking for support to kick off or grow your EP practice. Click here to fill out the enquiry form
Starting as an EP without a computer and a paper diary to being the director of multiple health companies without losing a passion for health and helping people, Nicole French is the Director and Chief Vision Officer of Exercise for Rehab and Health, and Essendon Physio Group in Melbourne.   We speak about her journey from a one-person operation, to being a multi-company director as well as sitting on the board of others, to reverse engineering brand growth and all it's challenges. ................ Just started out or starting out in E.P. business and needing to grow? Get support from those that have been there, done that, and still doing it with an Ex Phys Biz mentorship program Use our contact form if you're looking for support to kick off or grow your EP practice. Click here to fill out the enquiry form
Andrew Lemon and I chat about using tech to enhance your practice and same time, making sure clients get value while you save time. We also discuss the journey from clinician to moving away from being on the tools and what that journey looked like for Andrew   Reach out to Andrew at andrewlemon@strengthbynumbers.com or find him on LinkedIn ................ Just started out or starting out in E.P. business and needing to grow? Get support from those that have been there, done that, and still doing it with an Ex Phys Biz mentorship program Use our contact form if you're looking for support to kick off or grow your EP practice. Click here to fill out the enquiry form
People want to deal with people rather than a faceless corporate entity. Start a business, you'll need to learn to be a people person, at least early on .___________ Just started out or starting out in E.P. business and needing to grow? Get support from those that have been there, done that, and still doing it with an Ex Phys Biz mentorship program Use our contact form if you're looking for support to kick off or grow your EP practice. Click here to fill out the enquiry form
Most allied health professions have yearly conferences, which are a mix or learning, networking and professional development. These are some tips to make the most of attending. ___________ Just started out or starting out in E.P. business and needing to grow? Get support from those that have been there, done that, and still doing it with an Ex Phys Biz mentorship program Use our contact form if you're looking for support to kick off or grow your EP practice. Click here to fill out the enquiry form
I discuss the attributes that make a good culture and how to go about it even if you don't have a team yet, and how to maintain it once you do.   Just started out or starting out in E.P. business and needing to grow? Get support from those that have been there, done that, and still doing it with an Ex Phys Biz mentorship program Use our contact form if you're looking for support to kick off or grow your EP practice. Click here to fill out the enquiry form
To grow you're going to find yourself in uncomfortable positions and do things outside your comfort zone, Be it online or face to face. But it's the ones that do that, despite feeling the discomfort that will more likely lead to success. Because not everyone will do it, so the ones that do, will be ahead of the game.   Just started out or starting out in E.P. business and needing to grow? Get support from those that have been there, done that, and still doing it with an Ex Phys Biz mentorship program Use our contact form if you're looking for support to kick off or grow your EP practice. Click here to fill out the enquiry form
Starting out or planning to expand your allied health business and don't know which one to choose? I review the pro's and con's for each and discuss some options you might find helpful in deciding   Just started out or starting out in E.P. business and needing to grow? Get support from those that have been there, done that, and still doing it with an Ex Phys Biz mentorship program Use our contact form if you're looking for support to kick off or grow your EP practice. Click here to fill out the enquiry form
Daniel and I chat about how he found his current path in EP while having to confront his own biases about what it means to be an EP, deciding if post-grad study was worth it and the tools he feels are indispensable to being a good practitioner.   The Knowledge Exchange Arbilla Exercise Physiology   Just started out or starting out in E.P. business and needing to grow? Get support from those that have been there, done that, and still doing it with an Ex Phys Biz mentorship program Use our contact form if you're looking for support to kick off or grow your EP practice. Click here to fill out the enquiry form
15. Challenging the status quo and being a good human in allied health   Rhea Mercado of Three Sticks and The Intelligent Rebellion joins me and we chat about how she found her path in injury management and life by making sure she meets her survival needs. Rhea is known to create some controversy by challenging the industry status quo in an effort to better the industry and herself as a self-identified humanist. Socials @rheamercs on Linkedin, Instagram and Facebook @intelligentrebellion on Instagram   And lastly, the book Rhea spoke about https://workwontloveyouback.org/   Just started out or starting out in E.P. business and needing to grow? Get support from those that have been there, done that, and still doing it with an Ex Phys Biz mentorship program Use our contact form if you're looking for support to kick off or grow your EP practice. Click here to fill out the enquiry form
I speak to David Nunn of Enhanced Living on the Sunshine Coast, who offers a range of services in their practice as well as having diversified to offer courses as well as using the practice to kickstart their charitable work and being able to choose how to help the community
I discuss some of the most common and necessary FAQs when starting out or trying to grow your health business. How do I go about getting clients? Who should my clients be? Where do they come from? What should I offer? Go give us a follow on the socials at @exphysbiz or subscribe to our YouTube Channel @exphyzbiz
Top tips and thoughts to effectively plan for a big year of growth in your allied health business   Go give @exphysbiz a follow on socials
I review the current trends as well as the recent past, and I discuss the direction of the trends for 2023 in the business of exercise physiology.
Do the benefits of entrepreneurship outweigh the personal challenges and risk? Part 2 covers the bright side and if it's worth it, after covering, part 1, the dark side in the previous episode
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