Claim OwnershipExecutive Insights by Mediacorp
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© 2024 Mediacorp
Description
Executive Insights are designed to help you learn more about the best practices in the marketing landscape so that your brand can better engage your desired audience.
19 Episodes
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Learn how to leverage these data types to drive audience engagement, personalisation and campaign effectiveness. Gain actionable insights to optimise your data-driven marketing efforts for better business results.
Speakers
Laurenz Koehler, Managing Partner, Duxton Consulting
Mahmood Kalantar, Partner, Tail Risk Analytics
Gordon Ng, Lead, Audience Insights, MediacorpSee omnystudio.com/listener for privacy information.
How can you capitalise content marketing to heighten brand visibility, engagement and conversions? Uncover expert insights to develop your content strategy for tangible results. Learn to utillise emerging trends and technology to create impactful storytelling that resonates with your target audience.
Speakers
Bryan Choo, CEO and Chief Content Officer, TSL Media Group
Fera Rosihan-Robinson, Managing Director, The Goat Agency & GroupM Motion Entertainment
Lacey Ewin, Lead, Digital Commercial Solutions, MediacorpSee omnystudio.com/listener for privacy information.
Learn key insights and practical tips on leveraging this evolving platform to enhance your marketing strategy and heighten customer engagement.
Speakers
Kapil Chhabra, Founder, Silver Wings XR
Nick Goh, Partner & Director, Training & Education, AAMS and CEO, Moon Labs Digital
Sonal Mathur, VP, Partnerships and New Business, Mediacorp
Host
Mark Cheong, Manager, Partnerships and New Business, MediacorpSee omnystudio.com/listener for privacy information.
From ambient buys to now digital out-of-home, discover how digital billboards and interactive displays utilise data and analytics for precise brand targeting. Gain actionable insights to enhance your media marketing strategy in the evolving advertising landscape.
Speakers
Chloe Neo, CEO of Omnicon Media Group Singapore, Chair of Media and Measurement, and Chair of OOH Charter
Franck Vidal, Director, Southeast Asia Sales & Partnerships, Vistar Media
Sabrina Tan, Head, Industry Solutions and Outdoor Media, Mediacorp
Host
Lacey Ewin, Lead, Digital Commercial Solutions, MediacorpSee omnystudio.com/listener for privacy information.
Capitalise on emerging trends in the evolving social media landscape to elevate your social media marketing strategies. From fresh insights on new platform features, latest content trends, performance benchmarking to the importance of influencers in shaping consumer behaviour in Singapore, we've got you covered.
Speakers Kelvin Tan (Mayiduo), Co-founder, Double Up
Christopher Fun, Lead, SocialHub
Diogo Martins, Lead, Bloomr.SG Creators, Social & MCNSee omnystudio.com/listener for privacy information.
In today's fast-paced world, balancing career and well-being is more crucial than ever for working professionals. Uncover how to improve your physical and mental resilience through nutrition, medicine and fitness.
SpeakersDr See Hui Ti, Senior Consultant, Medical Oncology, Parkway Cancer Centre
Physician Eric Tan, TCM Expert, Eu Yan Sang Singapore
Tyen Rasif, Celebrity Fitness Trainer
Moderator Sonia Chew, Mediacorp Personality See omnystudio.com/listener for privacy information.
Youths make up 25% of the Singapore’s population and are fast becoming consumers driving the economy. How can brands develop effective ways to engage this fragmented audience by understanding their diverse passion points and media habits better? Benefit from research and content insights to engage this highly-distracted audience.
SpeakersMandy How, Managing Editor, Babelfish
Simone Lum, Head, Growth and Audio, Mediacorp
Yang Zheng Han, Asst Lead, Commercial Insights and Performance, MediacorpSee omnystudio.com/listener for privacy information.
Where you place your brand messages is only the starting point for your brand safety and suitability strategy. Benefit from insights of a global consumer study to discover how brand messages shape consumer perception, as well as how geography and demographics can affect your brand suitability.
Speakers
Christina Oh, Senior Sales Director, DoubleVerify
Bhavna Shewakramani, Solutions Partner, APAC, Publicis Groupe
Raj Parekh, Head, Digital Sales, MediacorpSee omnystudio.com/listener for privacy information.
AI has transformed the world of marketing and is expected to drive enormous changes. Discover how AI enhances customer relationships by generating automated decisions based on data analytics, observing audience behaviour and economic trends. Learn what are the best AI marketing tools to optimise your campaign performance.
Speakers
Laurent Thevenet, Head of Creative Technology, Publicis Groupe, APAC & MEA
Lacey Ewin, Lead, Digital Commercial Solutions, Mediacorp
Tim Xu, Lead, AI Products & Solutions, MediacorpSee omnystudio.com/listener for privacy information.
Influencer marketing has been on the rise in the last couple of years, and will continue to grow. Its combination of reach, credibility and authenticity allows brands to connect with audiences in a more personalised and authentic way. Find out why building a long-term influencer-brand partnership is cost-effective and important to your marketing campaign.
Speakers
Dylan Park, SVP, Head of Partnerships, Leferi Inc (South Korea)
Christopher Fun, Lead, SocialHub, MediacorpSee omnystudio.com/listener for privacy information.
The latest media study found that 61% of shoppers agreed that omni-channel marketing is more effective in influencing their purchase decision than single-channel marketing*. Find out how your brand can benefit from the latest insights into shopping behaviours of Singapore consumers, their choice of e-Retailers, the role of omnichannel marketing in driving purchase decisions and the types of advertisements that appeal to them.
*Survey was conducted online from 28 November to 12 December 2022 by MRC, with 1,000 Singaporeans and Permanent Residents online shoppers aged 18-65 years old, with participants proportionally represented by age, gender and race.
Speakers
Julius Ng, General Manager, Media Research Consultants
Raj Parekh, Head, Digital Sales, Mediacorp
Yang Zheng Han, Asst Lead, Commercial Planning and Strategic Solutions, MediacorpSee omnystudio.com/listener for privacy information.
Rampant consumption and production worldwide continue to deplete our natural environment and resources at an alarming rate. Can brands truly strike a balance in promoting ethical consumerism while achieving triple bottom line at the same time? Find out how brands can lead by changing consumers’ behaviour and patterns.
Executive Speakers
Serina Tan, Founder & Managing Partner, Brewer Consulting
Tay Kae Fong, MD, Binomial Consulting
Kanan Packrisamy, CEO and Member of the Board, Herbal Pharm
Moderator
Jade Ong, AVP, Trade Marketing and Communications, MediacorpSee omnystudio.com/listener for privacy information.
Social networks are an integral part of everyday life; brands are bringing the entire shopping experience from product discovery and research to checkout onto social media platforms. Find out how Social Commerce can alleviate your retail strategy, widen audience engagement and customer reach. Executive SpeakersKenneth Tan, Co-founder & CEO, BeLive Technology https://sg.linkedin.com/in/kennethtant31Suzie Wang, Head, Strategic Projects and Partnerships, Mediacorp https://sg.linkedin.com/in/suziewangLacey Ewin, Lead, Digital Commercial Solutions, Mediacorp https://sg.linkedin.com/in/laceyewinSee omnystudio.com/listener for privacy information.
In time of uncertainty, resilient marketers don’t slow down branding initiatives, they double up. They deepen client engagement and accelerate acquisition. Uncover insights on how marketers can balance dual pressures of delivering financial goals and keeping their brand relevant to rise above market challenges.
Executive SpeakersChloe Neo, CEO, Omnicom Media Group https://sg.linkedin.com/in/chloe-neo-6b01a04Glenn Tan, Deputy Chairman and Managing Director, Tan Chong International https://sg.linkedin.com/in/glenntan/ja?trk=org-employeesParminder Singh, Chief Commercial & Digital Officer, Mediacorp https://sg.linkedin.com/in/parmindersingh01See omnystudio.com/listener for privacy information.
Brands can create completely new user experiences with personalised gifts, vouchers and products that only exist in the digital world. Find out how to use NFTs to create buzz, strengthen customer connections and build a community of advocates.
Executive SpeakersZach Burks, CEO/Founder, Mintable https://www.linkedin.com/in/zach-burks-93831814aLoretta Chen, Founder, Smobler Studios https://www.linkedin.com/in/drlorettachenMark Cheong, Web3 Evangelist, Partnership and New Business, Mediacorp https://sg.linkedin.com/in/mark-cheong93See omnystudio.com/listener for privacy information.
Iconic slogan “Because You’re Worth It” has been around for five decades. It remains impactful today in empowering women all over the world to recognise their value. Hear from 3 trailblazers on the steps they took to turn a passion into a fulfilling career; owning their expertise and creating a value for themselves that they’re proud of. Executive SpeakersJacqui Lim, CEO, Havas Media Group Singapore and Chief Growth Officer, Havas Group SEA & North Asia Quinn Pham, Director, Client Services, MeiroDebra Soon, Group Head of Brand, Communications & Marketing, Singlife with Aviva
ModeratorOtelli Edwards, CNA PresenterSee omnystudio.com/listener for privacy information.
The first in our 3-part Women in Business series touches on the rise of women in senior positions, the challenges they faced and how they break down stereotypes of women in leadership roles. Learn what advice they would give for companies to create an environment that’s free from gender-based discrimination and how everyone can advocate for equality.
Executive SpeakersChloe Neo, CEO, Omnicom Media Group Lee Sze Yeng, Partner, Head of Audit, KPMG in Singapore Preeti Gupta, Corporate Affairs Director and Sustainability Lead, BMW Group Asia
Moderator Otelli Edwards, CNA PresenterSee omnystudio.com/listener for privacy information.
Moments of uncertainty have led to “pandemic pivots” in all areas – from personal to professional moves with business transformation. Come be inspired by how brands around us are looking for ways to be the best versions of themselves, linking purpose to product and purchase as we champion a renewed mindset to make a meaningful difference to our people and our planet.
Executive SpeakersRowena Bhagchandani, CEO, BLKJ HavasLynette Pang, Deputy CEO, Planning and Corporate Development Group, National Arts Council
(A Mediacorp and AAMS collaboration)See omnystudio.com/listener for privacy information.
With the impending demise of 3rd party cookies, collecting data has become a top priority for businesses. How do you build a robust relationship with your target consumers to grow relevant first-party data? Hear from our panel of industry professionals on how making use of data can not only create authentic one-on-one connections but also boost effectiveness of your marketing plans.
Executive Speakers:Stefan Priemer, Data and Product Lead – Precision APAC, Publicis MediaDave Yang, Head, Regional Brand Engagement, GrabAdsSandeep Rai, Group Account Director, Digital Sales, Mediacorp See omnystudio.com/listener for privacy information.
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