Exit Five: B2B Marketing with Dave Gerhardt

Dave is joined by Shane Murphy, CMO of Webflow, where he is scaling one of the most innovative companies in web technology. Shane shares his insights on integrating growth strategies across self-serve and enterprise funnels, building a powerful brand, and targeting diverse personas.Shane and Dave cover:How Webflow combined its self-serve and enterprise growth teams to streamline acquisitionTargeting broad personas and aligning messaging to meet unique needsBrand building in B2B marketing and leveraging creative campaigns for long-term growthTimestamps(00:00) - - Intro to Shane (07:18) - - The Three Pillars of Webflow’s Marketing Strategy (10:50) - - How to Sell to Multiple Personas (11:51) - - How to Position Your Solution on Your Website (17:44) - - Combining Brand and Product Marketing Strategies (20:43) - - The Art of Pricing and Packaging (22:58) - - Why You Should Clarify Decision-Making Roles (27:09) - - Managing Yearly Initiatives and High-Level Work Priorities (28:37) - - Implementing Monthly and Weekly Project Check-Ins (32:01) - - Building Trust (35:25) - - Dedicating Yourself Personal Development Time (42:33) - - Finding Your Career Fit Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by our friends at Calendly. You’ve probably heard of Calendly. And you probably have used it to schedule meetings with people outside your company.But did you know you can also use Calendly on your website to increase conversion and create a better hand off experience with sales? Speed to lead is everything and that’s why B2B marketing teams today use Calendly to convert leads the moment they’re ready to talk to sales. Instead of doing the whole follow-up late dance, you can book meetings right within the forms on your website. And Calendly has the routing and integrations you need to make sure your prospects get booked with the right sales rep.Smith.ai increased their website bookings by 26% using Calendly. And Katalon, the all-in-one test automation platform, was able to increase their conversion rate 3X using Calendly.Join over 20 million users who count on Calendly to simplify meetings, save time and drive revenue revenue by removing the friction from your website. Visit calendly.com/exitfive to get started with a 14-day free trial.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Dave sits down with Chelsea Castle, Head of Content and Brand at Close. Chelsea talks about her experience in B2B SaaS and shares how to build impactful content that resonates with your audience.Chelsea and Dave cover:How leveraging internal and cross-functional knowledge can create a content goldmineWhy it is important to repurpose podcast episodes, webinars, and other media into multiple forms of content to maximize their valueStrategies for integrating SEO with authentic, valuable content that resonates with your audience, beyond just ranking for keywordsTimestamps(00:00) - - Intro to Chelsea (06:37) - - LinkedIn for B2B (13:41) - - Chelsea’s Experience at Chili Piper (17:46) - - Improving Content for Podcasts (21:02) - - How to Maximize Search Impact (21:51) - - Driving Website Traffic Through Brand Content Strategy (28:03) - - Merging Brand and Keyword-Driven Content (33:29) - - Aligning Brand and Content Strategy with Your Goals (35:36) - - New Content Channels for B2B (39:40) - - How to Measure Content Engagement (43:16) - - Skyscraper SEO Content Strategy (44:25) - - How to Grow Using Gated Content (51:24) - - How to Craft a Brand Strategy Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by our friends at Calendly. You’ve probably heard of Calendly. And you probably have used it to schedule meetings with people outside your company.But did you know you can also use Calendly on your website to increase conversion and create a better hand off experience with sales? Speed to lead is everything and that’s why B2B marketing teams today use Calendly to convert leads the moment they’re ready to talk to sales. Instead of doing the whole follow-up late dance, you can book meetings right within the forms on your website. And Calendly has the routing and integrations you need to make sure your prospects get booked with the right sales rep.Smith.ai increased their website bookings by 26% using Calendly. And Katalon, the all-in-one test automation platform, was able to increase their conversion rate 3X using Calendly.Join over 20 million users who count on Calendly to simplify meetings, save time and drive revenue revenue by removing the friction from your website. Visit calendly.com/exitfive to get started with a 14-day free trial.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Dave sits down with Tommy Clark, founder of his own B2B social media agency, Compound, to talk about the ins and outs of social media strategy for B2B companies. Tommy shares his journey from running social for a SaaS company to building his agency and the lessons he’s learned along the way.Tommy and Dave cover:Why LinkedIn is the go-to platform for B2B brands and how to maximize its potentialThe importance of posting consistently to build a strong social presenceHow using video content on LinkedIn can accelerate trust-building with your audienceTimestamps(00:00) - - Intro to Tommy (07:42) - - Why You Should Focus on One Core Social Channel (09:55) - - LinkedIn Success Using Just Text (12:05) - - How to Get More Audience Data through Posting Frequently (15:10) - - The Best Niche Content for Target Audience Engagement (19:07) - - Why Honesty is Important in Building an Audience and Network (24:16) - - Podcast ROI Beyond Sales and Downloads (24:59) - - Balancing Evergreen and Timely Content (32:01) - - Challenges and Trade-offs of Scheduled Social Media Posts (34:35) - - How to Focus on Client Success (38:40) - - How to Grow Followers and Relevance on LinkedIn (41:32) - - How to Maximize Direct Response Marketing with Gary Vee's Strategy (46:04) - - How to Create Video Content for LinkedIn (49:46) - - Why Diverse Perspectives are Important in Business (50:43) - - How to Use Social Media for Business Growth Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by our friends at Calendly. You’ve probably heard of Calendly. And you probably have used it to schedule meetings with people outside your company.But did you know you can also use Calendly on your website to increase conversion and create a better hand off experience with sales? Speed to lead is everything and that’s why B2B marketing teams today use Calendly to convert leads the moment they’re ready to talk to sales. Instead of doing the whole follow-up late dance, you can book meetings right within the forms on your website. And Calendly has the routing and integrations you need to make sure your prospects get booked with the right sales rep.Smith.ai increased their website bookings by 26% using Calendly. And Katalon, the all-in-one test automation platform, was able to increase their conversion rate 3X using Calendly.Join over 20 million users who count on Calendly to simplify meetings, save time and drive revenue revenue by removing the friction from your website. Visit calendly.com/exitfive to get started with a 14-day free trial.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Dave sits down with Jen Allen-Knuth, founder of DemandJen. Jen shares her insights from her 15+ years in B2B Sales, from managing a quota to building great working relationships with marketing.Jen and Dave cover:Co-creating content with Marketing and Sales that drives better customer engagement and grows your pipelineHow Jen successfully built her audience using video on LinkedIn and leveraged it to start DemandJenHow companies should focus on genuine diversity efforts rather than superficial inclusivityTimestamps(00:00) - - Intro to Jen (06:28) - - Why You Should Have a Mentor and How To Get One (08:18) - - Sales Experiences and Becoming a Chief Evangelist (11:49) - - Making the Lead from Side Hustle to Full Time (16:16) - - Why Your Career Experiences Should Be Diverse (19:40) - - The Shallow Impact of Diversity Panels (25:07) - - How Jen Built Her Personal Brand (28:28) - - Creating Unscripted Content that’s Still Clear (32:00) - - Being Authentic in Marketing (36:55) - - Don’t Use Templates for Customer Conversations (43:17) - - Strong Relationships Between Product Marketing and Sales (44:04) - - Being Customer-Centric (49:26) - - Why You Need to be a Good Storyteller (51:15) - - Challenges of Data Analysis Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by our friends at Calendly. You’ve probably heard of Calendly. And you probably have used it to schedule meetings with people outside your company.But did you know you can also use Calendly on your website to increase conversion and create a better hand off experience with sales? Speed to lead is everything and that’s why B2B marketing teams today use Calendly to convert leads the moment they’re ready to talk to sales. Instead of doing the whole follow-up late dance, you can book meetings right within the forms on your website. And Calendly has the routing and integrations you need to make sure your prospects get booked with the right sales rep.Smith.ai increased their website bookings by 26% using Calendly. And Katalon, the all-in-one test automation platform, was able to increase their conversion rate 3X using Calendly.Join over 20 million users who count on Calendly to simplify meetings, save time and drive revenue revenue by removing the friction from your website. Visit calendly.com/exitfive to get started with a 14-day free trial.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Dave sits down with Danielle (Head of Content at ExitFive) to share a behind the scenes look at the content strategy driving ExitFive.Dave and Danielle cover:How to hire a “Head of Content” and what mistakes to avoidBehind the scenes of how ExitFive repurposes content (like this podcast!)The fun challenges of going from a solopreneur to team of fiveTimestamps(00:00) - - Intro to Danielle (05:58) - - Why we hired a Head of Content at ExitFive (09:08) - - How we write our newsletter (12:30) - - Content repurposing at ExitFive (20:22) - - Why you should repeat yourself as a marketer (25:19) - - How to create a culture where everyone can do their best work (28:16) - - Why your team needs a vision to work towards (33:09) - - Balancing Structure and Flexibility Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by our friends at Calendly. You’ve probably heard of Calendly. And you probably have used it to schedule meetings with people outside your company.But did you know you can also use Calendly on your website to increase conversion and create a better hand off experience with sales? Speed to lead is everything and that’s why B2B marketing teams today use Calendly to convert leads the moment they’re ready to talk to sales. Instead of doing the whole follow-up late dance, you can book meetings right within the forms on your website. And Calendly has the routing and integrations you need to make sure your prospects get booked with the right sales rep.Smith.ai increased their website bookings by 26% using Calendly. And Katalon, the all-in-one test automation platform, was able to increase their conversion rate 3X using Calendly.Join over 20 million users who count on Calendly to simplify meetings, save time and drive revenue revenue by removing the friction from your website. Visit calendly.com/exitfive to get started with a 14-day free trial.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Dave sits down with Jenn Herman, an expert in Instagram marketing, who shares the untapped potential of Instagram for B2B marketers. With over a decade of experience, Jenn has become a go-to resource for brands looking to leverage Instagram's vast user base to build brand awareness and foster long-term customer relationships.Jenn and Dave cover:Why Instagram is a goldmine for B2B marketers and how to capitalize on its 2 billion monthly active usersHow to create educational content for Instagram to build trustWhy you need to tailor your content for Instagram and your audience specificallyTimestamps(00:00) - - Intro to Jenn (06:13) - - Setting Goals for B2B Brands for Instagram (09:50) - - Adapting Content Strategy for Instagram (11:44) - - Focusing on Quality Over Quantity (14:50) - - Using Educational Content to Build Your Brand (19:42) - - TikTok Experts vs Short Form Video Experts (25:29) - - TikTok, Instagram, and Content Unique to Platforms (28:27) - - How to Use Instagram Carousels (31:53) - - How to Use Instagram Highlights (34:24) - - Strategies to Find Underpriced Attention (36:42) - - Aligning Brand Image with Social Media Presence (40:41) - - Understanding Reach Metrics (43:20) - - Revisiting and Optimizing LinkedIn and Instagram Strategies Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by our friends at Calendly. You’ve probably heard of Calendly. And you probably have used it to schedule meetings with people outside your company.But did you know you can also use Calendly on your website to increase conversion and create a better hand off experience with sales? Speed to lead is everything and that’s why B2B marketing teams today use Calendly to convert leads the moment they’re ready to talk to sales. Instead of doing the whole follow-up late dance, you can book meetings right within the forms on your website. And Calendly has the routing and integrations you need to make sure your prospects get booked with the right sales rep.Smith.ai increased their website bookings by 26% using Calendly. And Katalon, the all-in-one test automation platform, was able to increase their conversion rate 3X using Calendly.Join over 20 million users who count on Calendly to simplify meetings, save time and drive revenue revenue by removing the friction from your website. Visit calendly.com/exitfive to get started with a 14-day free trial.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Dave sits down with Knak Co-Founder & CEO Pierce Ujjainwalla, and SubjectLine.com Founder Jay Schwedelson, two experts in the B2B Email Marketing, for a one hour deep dive into what’s working in 2024.They cover:Subject line strategiesDesign do’s and don’tsWhat makes a truly great email in 2024This is a recording of an Exit Five Live session - to follow along with the examples, check out the deck here.Timestamps(00:00) - - Intro to Jay and Pierce (05:13) - - What Personalization Looks Like in 2024 (09:58) - - Using “Friendly Froms” to Increase Open Rates (14:11) - - How the Best Emails Are Designed (17:53) - - How Often Should You Send Emails? (18:57) - - Sending a Killer First Email (26:42) - - Your Reader Needs Context (28:27) - - Use First Person for Better Call-to-Action Buttons (31:25) - - How to Avoid Confusing Content (36:13) - - Why You Need To Focus On Building Trust (37:52) - - Writing for Engagement (45:28) - - Email Branding Trends in 2024 Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by our friends at Calendly. You’ve probably heard of Calendly. And you probably have used it to schedule meetings with people outside your company.But did you know you can also use Calendly on your website to increase conversion and create a better hand off experience with sales? Speed to lead is everything and that’s why B2B marketing teams today use Calendly to convert leads the moment they’re ready to talk to sales. Instead of doing the whole follow-up late dance, you can book meetings right within the forms on your website. And Calendly has the routing and integrations you need to make sure your prospects get booked with the right sales rep.Smith.ai increased their website bookings by 26% using Calendly. And Katalon, the all-in-one test automation platform, was able to increase their conversion rate 3X using Calendly.Join over 20 million users who count on Calendly to simplify meetings, save time and drive revenue revenue by removing the friction from your website. Visit calendly.com/exitfive to get started with a 14-day free trial.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Dave is joined by Emir Atli, the founder and CRO of HockeyStack. Emir shares insights on his strategic content creation on LinkedIn to building a robust attribution platform that helps B2B marketers optimize revenue and understand customer journeys.Emir and Dave cover:How Emir and his team built a LinkedIn audience before launching their product and turned engagement into a strategic advantageUsing custom reporting and attribution to make better B2B marketing decisionsCreating data-driven content with HockeyStack Labs to build trust and establish thought leadershipTimestamps(00:00) - - Intro (05:20) - - Early Days at HockeyStack: Outreach and Launch (12:57) - - Scaling Content Distribution and Launching Podcasts (14:22) - - Transitioning to Event and Field Marketing (19:29) - - Transitioning from CMO to Media Company CEO (28:20) - - How to Build Trust at Scale (32:14) - - Content Marketing Benchmarks and Data (34:58) - - Sample Sizes, Metrics, and Context in Research Reporting (43:23) - - How to Actually Use Reporting Tools (44:40) - - Creating Custom Reports and Templates (47:20) - - Tracking Traditional Touch Points Digitally Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by our friends at Calendly. You’ve probably heard of Calendly. And you probably have used it to schedule meetings with people outside your company.But did you know you can also use Calendly on your website to increase conversion and create a better hand off experience with sales? Speed to lead is everything and that’s why B2B marketing teams today use Calendly to convert leads the moment they’re ready to talk to sales. Instead of doing the whole follow-up late dance, you can book meetings right within the forms on your website. And Calendly has the routing and integrations you need to make sure your prospects get booked with the right sales rep.Smith.ai increased their website bookings by 26% using Calendly. And Katalon, the all-in-one test automation platform, was able to increase their conversion rate 3X using Calendly.Join over 20 million users who count on Calendly to simplify meetings, save time and drive revenue revenue by removing the friction from your website. Visit calendly.com/exitfive to get started with a 14-day free trial.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Dave is joined by Eliana Atia and Arielle Gordis from Monday.com, who drive the content strategy that powers one of the most recognizable brands in SaaS. Eliana, a seasoned content leader, shares how Monday.com’s content team evolved from a small, reactive unit into a strategic powerhouse. Arielle, who leads the thought leadership initiatives, reveals the secrets behind the wildly successful "Monday Insights" newsletter which has 3.7 million subscribers.They cover:How the content team at Monday.com acts as a strategic partner to departments across the businessThe unique "guild" structure they use that allows content managers to stay deeply integrated within various teams while maintaining a unified content strategyHow they use audience engagement and feedback to make better contentTimestamps(00:00) - - Intro (08:04) - - Content Strategy as a Career (10:36) - - Monday.com’s Messaging Strategy (12:23) - - Transitioning to a Multi-Product Brand (17:11) - - Using Content to Create Trust (27:17) - - How They Create Sales Enablement Content for Enterprise Accounts (29:59) - - Monday's Value-Based Thought Leadership Strategy (33:39) - - Behind the Scenes: Working With a Cartoonist (39:48) - - How Their Newsletter Has a 30% Open Rate (41:59) - - Getting Buy-in For Thought Leadership (43:48) - - Boosting Open Rates with Quality Sender Names (50:07) - - Transforming Job Stress into Meaningful Leadership (51:32) - - Successful Idea Testing on a Smaller Scale Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by our friends at Calendly. You’ve probably heard of Calendly. And you probably have used it to schedule meetings with people outside your company.But did you know you can also use Calendly on your website to increase conversion and create a better hand off experience with sales? Speed to lead is everything and that’s why B2B marketing teams today use Calendly to convert leads the moment they’re ready to talk to sales. Instead of doing the whole follow-up late dance, you can book meetings right within the forms on your website. And Calendly has the routing and integrations you need to make sure your prospects get booked with the right sales rep.Smith.ai increased their website bookings by 26% using Calendly. And Katalon, the all-in-one test automation platform, was able to increase their conversion rate 3X using Calendly.Join over 20 million users who count on Calendly to simplify meetings, save time and drive revenue revenue by removing the friction from your website. Visit calendly.com/exitfive to get started with a 14-day free trial.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Dave sits down with Adam Goyette, founder of Growth Union and a former marketing leader at G2 and Help Scout. Adam shares his insights from leading growth at top B2B companies to launching his own agency that helps startups scale by integrating holistic growth strategies.Adam and Dave cover:How marketing can drive demos that aren’t qualified and how to fix itWhy MQLs aren’t efficient incentives for marketing teamsHow to use feedback from Sales to create better marketing contentTimestamps(00:00) - - Why Working With B2B Agencies is So Hard (07:01) - - Marketing in 2024 (10:57) - - How to Actually Test Your Marketing Campaigns (13:02) - - Organizing Your Marketing Team (15:57) - - Setting Aside Budget For Experiments (23:47) - - How to Ask Qualifying Questions (25:08) - - Balancing Brand Building and Conversion (31:03) - - Advocating for Marketing Strategy Internally (35:57) - - Using Feedback from Sales to Create Content (41:38) - - How to Test and Iterate Quickly (49:48) - - Adwords Keyword Optimization and Ad Copy (50:57) - - Marketing Leadership in SaaS at a Scale Up Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by our friends at Calendly. You’ve probably heard of Calendly. And you probably have used it to schedule meetings with people outside your company.But did you know you can also use Calendly on your website to increase conversion and create a better hand off experience with sales? Speed to lead is everything and that’s why B2B marketing teams today use Calendly to convert leads the moment they’re ready to talk to sales. Instead of doing the whole follow-up late dance, you can book meetings right within the forms on your website. And Calendly has the routing and integrations you need to make sure your prospects get booked with the right sales rep.Smith.ai increased their website bookings by 26% using Calendly. And Katalon, the all-in-one test automation platform, was able to increase their conversion rate 3X using Calendly.Join over 20 million users who count on Calendly to simplify meetings, save time and drive revenue revenue by removing the friction from your website. Visit calendly.com/exitfive to get started with a 14-day free trial.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Dave is joined by Zach Roberts, founder of Break into Product Marketing, and Natalie Taylor, Head of Marketing at Capsule to share. their experiences and strategies for successful product launches in B2B.Zach and Natalie cover:How to build a buyer-focused product launch by understanding and addressing your buyer’s key challengesThe power of video content in creating engaging and effective product launch campaignsBest practices for collaborating with sales teams to develop impactful sales enablement materialsTimestamps(00:00) - - Intros (06:19) - - How to Launch Without the Product (08:54) - - Refining Insights for Successful Product Launches (15:12) - - Content and Privacy Regulations (16:26) - - Crafting a Buyer-Centric Positioning Strategy (20:38) - - Strategic Startup Audio Feature Launch Approach (28:44) - - Working with B2B Influencers (34:01) - - How to Approach Sponsored Content in B2B (37:59) - - Measuring Engagement on LinkedIn (44:44) - - Communicating with Sales (53:02) - - Improving Buy-In and Time Management for Launch Success Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by our friends at Calendly. You’ve probably heard of Calendly. And you probably have used it to schedule meetings with people outside your company.But did you know you can also use Calendly on your website to increase conversion and create a better hand off experience with sales? Speed to lead is everything and that’s why B2B marketing teams today use Calendly to convert leads the moment they’re ready to talk to sales. Instead of doing the whole follow-up late dance, you can book meetings right within the forms on your website. And Calendly has the routing and integrations you need to make sure your prospects get booked with the right sales rep.Smith.ai increased their website bookings by 26% using Calendly. And Katalon, the all-in-one test automation platform, was able to increase their conversion rate 3X using Calendly.Join over 20 million users who count on Calendly to simplify meetings, save time and drive revenue revenue by removing the friction from your website. Visit calendly.com/exitfive to get started with a 14-day free trial.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Dave is joined by Natalie Taylor, Head of Marketing at Capsule. Natalie shares her journey from getting laid off to finding her dream job through LinkedIn, and how she’s now building meaningful customer relationships through intimate in-person events at Capsule.Natalie and Dave cover:The “intimate dinner strategy” Natalie is running and how it drives growth for CapsuleChallenges to measuring influencer campaigns in B2B and her approach to choosing who to work withHer step-by-step process to a successful product launchTimestamps(00:00) - - Intro (06:11) - - Natalie’s Marketing Career Path (10:18) - - Loving the Product Makes You A Better Marketer (13:12) - - Product Launches and Growth (15:11) - - Keys to a Successful Video Strategy (18:14) - - Coordinating Launch Projects with Marketing and Product (23:58) - - B2B Influencer Outreach (30:30) - - Influencer Measurement Challenges (35:35) - - Curated Dinner Strategy (39:10) - - Lead Generation and Outreach with Apollo (49:09) - - Transitioning to Product-Led Growth (54:29) - - Working with the CEO Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by our friends at Calendly. You’ve probably heard of Calendly. And you probably have used it to schedule meetings with people outside your company.But did you know you can also use Calendly on your website to increase conversion and create a better hand off experience with sales? Speed to lead is everything and that’s why B2B marketing teams today use Calendly to convert leads the moment they’re ready to talk to sales. Instead of doing the whole follow-up late dance, you can book meetings right within the forms on your website. And Calendly has the routing and integrations you need to make sure your prospects get booked with the right sales rep.Smith.ai increased their website bookings by 26% using Calendly. And Katalon, the all-in-one test automation platform, was able to increase their conversion rate 3X using Calendly.Join over 20 million users who count on Calendly to simplify meetings, save time and drive revenue revenue by removing the friction from your website. Visit calendly.com/exitfive to get started with a 14-day free trial.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Dave sits down with Max Van Den Ingh, founder and CEO of Unmuted, a B2B SaaS marketing agency based in Amsterdam. Max shares his insights from his background in Sales, sharing how his approach of building relationships has translated to a successful marketing agency.Max and Dave Cover:His high-touch approach to entering new markets by focusing on understanding the landscape and building relationshipsChallenges and advice for hiring in international marketsThe shift towards scrappier, more authentic content in B2B Marketing and the case against multiple layers of content approvalTimestamps(00:00) - - Intro (06:16) - - The US Approach to Marketing (09:04) - - Max’s Initial Agency Skepticism (12:15) - - B2B Marketing Strategies for Dutch Tech Companies (14:14) - - Challenges of Expanding SaaS in EU Markets (18:30) - - How to Effectively Use Local Expertise (23:53) - - Building Your First Customer Playbook (27:37) - - Creating a Long-Term Strategy for New Markets (30:17) - - Branding and International Expansion (36:34) - - Challenges of Hierarchy in Large Organizations (38:00) - - Multiple Layers of Approval and In-authentic Content Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by our friends at Calendly. You’ve probably heard of Calendly. And you probably have used it to schedule meetings with people outside your company.But did you know you can also use Calendly on your website to increase conversion and create a better hand off experience with sales? Speed to lead is everything and that’s why B2B marketing teams today use Calendly to convert leads the moment they’re ready to talk to sales. Instead of doing the whole follow-up late dance, you can book meetings right within the forms on your website. And Calendly has the routing and integrations you need to make sure your prospects get booked with the right sales rep.Smith.ai increased their website bookings by 26% using Calendly. And Katalon, the all-in-one test automation platform, was able to increase their conversion rate 3X using Calendly.Join over 20 million users who count on Calendly to simplify meetings, save time and drive revenue revenue by removing the friction from your website. Visit calendly.com/exitfive to get started with a 14-day free trial.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Dave is joined by Kara Hardin, a Registered Psychotherapist and Lead Executive Officer at The Practice Lab. Kara specializes in the complicated ways that mental health drives performance and how it shows up at work. Drawing from her extensive experience, Kara provides actionable advice for B2B marketers to enhance their professional lives.Kara and Dave cover:How adapting to your team’s preferences can lead to better collaboration, higher productivity, and a more harmonious work environmentHow to view change as a natural and positive part of business strategy, rather than something to fearPractical advice on how to maintain meaningful connection and effective communication in remote work environmentsTimestamps(00:00) - - Intro (06:58) - - Learning to Embrace Change (09:45) - - Connection at Work (13:08) - - The Loneliness of Remote Work (16:29) - - Balancing Remote Work and Relationships (21:06) - - Aligning Work with Values (23:02) - - Creating Your Own Career Path (29:23) - - How Self-Awareness Helps Make Better Decisions (31:00) - - Discovering Your Personal Work Preferences (39:58) - - Recognizing Self-worth in Between Jobs (41:41) - - Self-Awareness in Communication (44:41) - - The Work of Work: Understanding Yourself and Others (49:35) - - Kara’s Framework for Self-Reflection and Interaction (51:26) - - Creating Emotional Guardrails (54:24) - - Combatting the Urgency Impulse at Work (59:03) - - Improve Work by Slowing Down Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by our friends at Calendly. You’ve probably heard of Calendly. And you probably have used it to schedule meetings with people outside your company.But did you know you can also use Calendly on your website to increase conversion and create a better hand off experience with sales? Speed to lead is everything and that’s why B2B marketing teams today use Calendly to convert leads the moment they’re ready to talk to sales. Instead of doing the whole follow-up late dance, you can book meetings right within the forms on your website. And Calendly has the routing and integrations you need to make sure your prospects get booked with the right sales rep.Smith.ai increased their website bookings by 26% using Calendly. And Katalon, the all-in-one test automation platform, was able to increase their conversion rate 3X using Calendly.Join over 20 million users who count on Calendly to simplify meetings, save time and drive revenue revenue by removing the friction from your website. Visit calendly.com/exitfive to get started with a 14-day free trial.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

In this episode, Dave is joined by Kris Rudeegraap, CEO of Sendoso, a leading platform for direct mail and gifting in B2B marketing. Kris is an expert in using creative direct mail tactics and AI to create profitable marketing campaigns. He has helped numerous companies enhance their engagement and conversion rates through thoughtful and personalized gifting strategies.Dave and Kris cover:The differences between Growth Ops and Revenue Ops (and where each is most effective)Must-try direct mail strategies that go above and beyond to create memorable customer experiencesHow companies have created automated programmatic outbound strategies using AI, including tools and techniques that enhance efficiency and personalizationTimestamps(00:00) - - Intro (06:58) - - Navigating the SaaS Market: CEO Perspective & New Media Ventures (09:42) - - Rethinking Outbound in 2024 (13:19) - - How to Actually Use AI in Outbound (16:46) - - Early Adoption of AI (17:35) - - Direct Mail Gifting and AI (24:16) - - Avoiding Unwanted Gifts (26:49) - - Outsourcing with Automation (31:31) - - Sales Team as Consultants for Prospects (35:00) - - Tools and Data We’re Using (37:32) - - Effective Prospecting with Personalization and AI (39:52) - - Using AI to Stand Out Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by our friends at Calendly. You’ve probably heard of Calendly. And you probably have used it to schedule meetings with people outside your company.But did you know you can also use Calendly on your website to increase conversion and create a better hand off experience with sales? Speed to lead is everything and that’s why B2B marketing teams today use Calendly to convert leads the moment they’re ready to talk to sales. Instead of doing the whole follow-up late dance, you can book meetings right within the forms on your website. And Calendly has the routing and integrations you need to make sure your prospects get booked with the right sales rep.Smith.ai increased their website bookings by 26% using Calendly. And Katalon, the all-in-one test automation platform, was able to increase their conversion rate 3X using Calendly.Join over 20 million users who count on Calendly to simplify meetings, save time and drive revenue revenue by removing the friction from your website. Visit calendly.com/exitfive to get started with a 14-day free trial.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Dave is joined by Amanda Goetz, a 2x founder, 3x CMO, and the author behind the popular weekly newsletter Life's A Game. Amanda shares her expertise in personal and professional growth, brand building, and content creation.Amanda and Dave cover:How Amanda transformed her LinkedIn strategy to grow her following and engagementThe impact of personal branding on social media and its role in business growthCreating a feedback loop to refine and improve content strategyTimestamps(00:00) - - Intro (07:36) - - How to Use LinkedIn Video (11:04) - - Shifting from Twitter to LinkedIn (14:50) - - Developing a Clearer Target Market and Products (15:33) - - Building Sustainable Momentum Amid Burnout: A CMO's Perspective (19:54) - - Why Your Content Strategy Must Be Focused (26:57) - - The Brand Pyramid (27:52) - - The Emotion Behind Branding (31:22) - - People Are What Matter In Branding Success (37:00) - - The Growing Creator Economy vs. Traditional Corporations (38:18) - - Creating Emotional Brand Connections for Growth Marketing (42:50) - - How Amanda Became a Fractional CMO (45:24) - - Why Amanda Looks to Alex Lieberman for Inspiration Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by our friends at Calendly. You’ve probably heard of Calendly. And you probably have used it to schedule meetings with people outside your company.But did you know you can also use Calendly on your website to increase conversion and create a better hand off experience with sales? Speed to lead is everything and that’s why B2B marketing teams today use Calendly to convert leads the moment they’re ready to talk to sales. Instead of doing the whole follow-up late dance, you can book meetings right within the forms on your website. And Calendly has the routing and integrations you need to make sure your prospects get booked with the right sales rep.Smith.ai increased their website bookings by 26% using Calendly. And Katalon, the all-in-one test automation platform, was able to increase their conversion rate 3X using Calendly.Join over 20 million users who count on Calendly to simplify meetings, save time and drive revenue revenue by removing the friction from your website. Visit calendly.com/exitfive to get started with a 14-day free trial.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Dave sits down with Adam Robinson, CEO of Retention.com, to go behind the scenes on how he creates so much killer content on LinkedIn and has used his platform to scale not one, but two start ups to over $1m in ARR.Adam and Dave cover:Adam’s focus on creating engaging content that’s authenticUsing LinkedIn’s quick feedback loops to refine your marketing strategyThe patience required to achieve successful content market fitTimestamps(00:00) - - Intro (07:26) - - The Four Steps to the Epiphany (11:05) - - Inbound-Led Outbound (11:53) - - Getting your Podcast and LinkedIn Content in Sync (15:59) - - How Adam Manages Being CEO of Two Startups (18:28) - - What Happens When You Build a Dedicated Audience (22:12) - - Handling the Pressure of Having a Big Audience (28:12) - - Achieving Content Market Fit with a Ghostwriter (33:33) - - Using LinkedIn Templates (34:47) - - Benefits and Drawbacks of Using a Ghostwriter (39:22) - - Why Engagement is the Most Important Part Of Your Content Strategy (41:43) - - Getting Creative to Grow (44:29) - - Behind the Scenes of How Adam Handles Posting on LinkedIn (46:57) - - The Relationship Between Business and Personal Growth Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by our friends at Calendly. You’ve probably heard of Calendly. And you probably have used it to schedule meetings with people outside your company.But did you know you can also use Calendly on your website to increase conversion and create a better hand off experience with sales? Speed to lead is everything and that’s why B2B marketing teams today use Calendly to convert leads the moment they’re ready to talk to sales. Instead of doing the whole follow-up late dance, you can book meetings right within the forms on your website. And Calendly has the routing and integrations you need to make sure your prospects get booked with the right sales rep.Smith.ai increased their website bookings by 26% using Calendly. And Katalon, the all-in-one test automation platform, was able to increase their conversion rate 3X using Calendly.Join over 20 million users who count on Calendly to simplify meetings, save time and drive revenue revenue by removing the friction from your website. Visit calendly.com/exitfive to get started with a 14-day free trial.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Dave sits down with Kait Stephens, co-founder and CEO of Brij, and Brad Zomick, Brij’s former Head of Marketing turned LinkedIn consultant. Dave named Kait the “Queen of Omni-Channel” for good reason — she turned LinkedIn into a powerhouse for her brand to drive leads and revenue for her company, growing to over 15k followers.Kait, Brad, and Dave cover:Turning LinkedIn into a lead generation machine and building a strong founder brand.The nitty-gritty of creating authentic, engaging content that resonates with your audience.Crafting a content flywheel that keeps your audience hooked and continuously brings in new leads.Timestamps(00:00) - - Intro (06:47) - - Why LinkedIn is a Goldmine for B2B (11:25) - - Getting Familiar with Your Audience (13:40) - - Challenges of Getting Started (15:31) - - Most Common Mistakes Made with LinkedIn (21:03) - - Founder's Content Creation: Behind the Scenes (26:05) - - Content Scheduling on LinkedIn (29:30) - - How Founders Should Manage LinkedIn Engagement (33:14) - - Metrics Behind the Founder Brand on LinkedIn (35:44) - - Inside Look at the Real Business Impacts (39:30) - - Why You Should Overcome Your Reluctance to LinkedIn (42:41) - - Maximize Content Impact with an Evergreen Strategy Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by our friends at Calendly. You’ve probably heard of Calendly. And you probably have used it to schedule meetings with people outside your company.But did you know you can also use Calendly on your website to increase conversion and create a better hand off experience with sales? Speed to lead is everything and that’s why B2B marketing teams today use Calendly to convert leads the moment they’re ready to talk to sales. Instead of doing the whole follow-up late dance, you can book meetings right within the forms on your website. And Calendly has the routing and integrations you need to make sure your prospects get booked with the right sales rep.Smith.ai increased their website bookings by 26% using Calendly. And Katalon, the all-in-one test automation platform, was able to increase their conversion rate 3X using Calendly.Join over 20 million users who count on Calendly to simplify meetings, save time and drive revenue revenue by removing the friction from your website. Visit calendly.com/exitfive to get started with a 14-day free trial.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Dave and Matt (Marketing Manager at Exit Five) go behind the scenes of our best live session (don’t call it a webinar!) yet. Matt also shares his insights on targeting multiple personas and generating compelling content ideas.Matt and Dave cover:Creating content for multiple personas without losing your brand’s voiceSecrets to engaging webinars that people actually want to attendTop tools and strategies for generating content ideas that resonateTimestamps(00:00) - - Intro (07:42) - - Creating Content that Gets Engagement (08:45) - - Making Webinar Content Relevant (11:40) - - Webinar Content Feedback Loops (15:24) - - Using Incentive to Drive Registration (20:46) - - When to Use Niche Formats: Understanding Your Audience (26:53) - - How to Use Reddit for Content Ideas (28:25) - - Using Popular Community Posts for Onboarding (30:39) - - How We Do Audience Research Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by our friends at Calendly. You’ve probably heard of Calendly. And you probably have used it to schedule meetings with people outside your company.But did you know you can also use Calendly on your website to increase conversion and create a better hand off experience with sales? Speed to lead is everything and that’s why B2B marketing teams today use Calendly to convert leads the moment they’re ready to talk to sales. Instead of doing the whole follow-up late dance, you can book meetings right within the forms on your website. And Calendly has the routing and integrations you need to make sure your prospects get booked with the right sales rep.Smith.ai increased their website bookings by 26% using Calendly. And Katalon, the all-in-one test automation platform, was able to increase their conversion rate 3X using Calendly.Join over 20 million users who count on Calendly to simplify meetings, save time and drive revenue revenue by removing the friction from your website. Visit calendly.com/exitfive to get started with a 14-day free trial.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Dave is joined by Tas Bober, a B2B digital marketing strategist and top voice on LinkedIn. Tas shares her experience of growing to over 10k followers on LinkedIn, starting by just posting for fun — and how it grew into a thriving niche consulting business.Tas is an expert on landing pages and websites, and she helps marketing teams at companies like Calendly drive more pipeline.Tas and Dave cover:How she built her audience on LinkedIn and turned it into a niche consulting businessCreating problem-aware landing pages that convert and drive pipelineEvaluating overall marketing metrics rather than just channel-specific ROITimestamps(00:00) - - Intro (07:41) - Getting Started Publishing on LinkedIn (11:04) - - Niching Down on LinkedIn to Grow Faster (12:50) - - Getting Laid Off and Going All In On Consulting (16:22) - - The Power of Networking Calls (19:05) - - Attracting More Targeted Clients by Niching Down (22:20) - - Tailoring Landing Page Tactics for B2B and B2C Marketing (29:46) - - Optimizing Landing Pages and Creative for Search Ads (30:54) - - Utilizing Paid Traffic for B2B (35:43) - - Measuring Success Beyond Just Conversions (39:02) - - Making Landing Pages Customer Centric (40:50) - - Why Founders Need to Be On Social Media (43:21) - - Navigating Long Sales Cycles and Marketing Impact (47:41) - - Attribution Should Align With How Buyers Buy (49:49) - - Digital Ads and Landing Page Success Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by our friends at Calendly. You’ve probably heard of Calendly. And you probably have used it to schedule meetings with people outside your company.But did you know you can also use Calendly on your website to increase conversion and create a better hand off experience with sales? Speed to lead is everything and that’s why B2B marketing teams today use Calendly to convert leads the moment they’re ready to talk to sales. Instead of doing the whole follow-up late dance, you can book meetings right within the forms on your website. And Calendly has the routing and integrations you need to make sure your prospects get booked with the right sales rep.Smith.ai increased their website bookings by 26% using Calendly. And Katalon, the all-in-one test automation platform, was able to increase their conversion rate 3X using Calendly.Join over 20 million users who count on Calendly to simplify meetings, save time and drive revenue revenue by removing the friction from your website. Visit calendly.com/exitfive to get started with a 14-day free trial.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more