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Liftoff by Bottle Rocket

Author: Bottle Rocket

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Brought to you by Bottle Rocket, ‘Liftoff’ is a podcast about experience. We talk business transformation, product growth, leadership and everything in between. It’s about real people, real advice and real conversations that lead to actionable insights for your business. Bringing together years of strategy and design experience, co-hosts Tony Daussat and Peter Klayman highlight the challenges facing today’s business professionals. Featuring conversations with other professionals, Tony and Peter discuss physical, digital and human experiences and the role they play in our lives. Liftoff was born as an evolution and extension of the podcast, Experience Design with Tony Daussat.
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Today’s guest is Afshin Mehin, the Founder Woke. Wokr supports companies developing new technologies by helping them to express the potential of their work in the most beautiful, meaningful ways possible. Some of their clients include:  Neuralink, Amazon, Lulullemon, and Postmates, to name a few.We do some mind bending this episode as we dig into some themes like:Are designers fortune tellers?What is thought interface, and how might we design for it?How does curiosity win the future?Find out more about Afshin here: https://www.linkedin.com/in/afshin-mehin/Find out more about Woke here: https://woke.co/ -Find out more about Liftoff: Here.
Business Strategy is more than a buzz-phrase. It’s paramount to getting to where you need to be.But...What is business strategy?How do you build trust?What is radical transparency?Why is empathy so important?Are Business Strategists… sherpas?This week, Tony plays the audience and interviews (co-host) Peter Klayman and fellow Rocketeer, Peter Bandy—as he seeks to get these questions answered.-Find out more about Liftoff: Here.
Summer Collins is the Associate Vice President of Design and Innovation at Blue Cross and Blue Shield of Illinois, Montana, New Mexico, Oklahoma and Texas.In this episode we’ll tap into questions like:How does health and wellbeing contribute to the way we think about design?How do you design for an array of communities?How failure is an intrinsic and inevitable part of the innovation process?What does it mean to be curious?Connect with Summer Collins on Twitter: https://twitter.com/SCtheAlchemistCheck out the c1 Innovation Lab: http://c1innovationlab.com/-Find out more about Liftoff: Here.
Our guest this episode is Christian Gani, the Managing Director of Match Marketing Group’s Boulder office, he plays a leading role in creating and shaping consumer experience platforms for brands including Lincoln Motor Company, Progressive Insurance and adidas, to name a few. Our guest is motivated to push the boundaries of the expected when it comes to consumer marketing and is fascinated by how experience, when combined with purpose, can impact the way people feel and ultimately change. Prior to joining Match in 2010, he worked for luxury brands Lexus and Mercedes-Benz for stints on the client side where he managed marketing and advertising responsibilities across Europe and Canada, respectively.Tune in as we discuss Experiential Marketing, the evolution of experiential marketing carving a path during Covid and thereafter, limitless and borderless experience--using technology as a tool that can bring the experience directly to the consumer... and much more.Find Christian Gani on LinkedIn: Here.Check out Match Marketing Group: Here.-Find out more about Liftoff: Here.
This week we’re joined by the Founder and CEO of strategysprints.com,  and host of the Strategy Show Podcast—Mr. Simon Severino.What do swimming, lasagna, analytics, sprints, and freedom all have to do with each other? Only one way to find out... Tune in and discover why Peter and Tony love this dialog with Simon so much.Find out more about Strategy Sprints: Here.Follow Simon Severino on LinkedIn: Here.Find out more about Liftoff: Here.
Prince Ghuman is a neuro-marketer whose focus is on the ethical applications of neuromarketing in the consumer world.Together with Matt Johnson, PhD, a neuroscientist whose focus is bridging the gap between science and business., they co-authored the book Blindsight, a book that covers neuromarketing and consumer psychology.Take the red pill and enjoy this mind bending episode of Liftoff by Bottle Rocket.Check out the book, Blindsight: HereConnect with Prince Ghuman: HereFind out more about Liftoff: Here
This week on Liftoff by Bottle Rocket, Tony and Peter dig into some heavy themes around TikTok, Data, Privacy, and your Data as a Currency. How much are you willing to trade for your privacy? How much is your data worth to youTikTok may be a video sharing platform, a social media app, or a way to make fun videos… But actually it’s a rally cry. Perhaps we need to have a better understanding of the value that our activities across the global digital ecosystem bring to entities.Is thumbing through 60 second videos worth forfeiting your privacy and data?Episode References:Amazon told employees to delete TikTok from phones, citing security risks, then changed its mindhttps://www.cnbc.com/2020/07/10/amazon-tells-employees-to-delete-tiktok-from-phones-citing-security-risks.htmlRedditor who reverse-engineered the TikTok app claims it's a huge data collection schemehttps://www.inputmag.com/tech/redditor-reverse-engineers-tiktok-app-claims-massive-data-collection-schemeDaily Crunch: TikTok’s CEO resignshttps://techcrunch.com/2020/08/27/daily-crunch-tiktoks-ceo-resigns/TikTok To Sue Trump Administration Over Banhttps://www.npr.org/2020/08/08/900394707/tiktok-to-sue-trump-administration-over-ban-as-soon-as-tuesdayFollow Us:Follow Peter on Linkedin: https://www.linkedin.com/in/peterklayman/Follow Tony on Instagram: https://www.instagram.com/tony.ux/Learn more about Bottle Rocket: https://www.bottlerocketstudios.com/
Welcome to Liftoff

Welcome to Liftoff

2020-08-1819:441

Welcome to Liftoff!Liftoff was born as an evolution and extension of the podcast, Experience Design with Tony Daussat. Bringing together years of strategy and design experience, co-hosts Tony Daussat and Peter Klayman highlight the challenges facing today’s business professionals. Featuring conversations with other professionals, Tony and Peter discuss physical, digital and human experiences and the role they play in our lives.In this welcome episode, we get to know our new co-host, Peter Klayman. He leads Bottle Rocket’s business strategy practice and manages a team of analysts that drive strategic business results for their clients. Drawing upon his passionate pursuit of knowledge, Peter is willing to dig deep to any challenge and help our clients identify untapped opportunity. A born conversationalist, he uses his seemingly photographic memory to help our clients chart a path to future success. Passionate about helping businesses grow, Peter brings true passion and excitement to every project, no matter the industry. Known for getting to the heart of whatever is causing friction, Peter is wise beyond his years.Follow Peter on Linkedin: https://www.linkedin.com/in/peterklayman/Follow Tony on Instagram: https://www.instagram.com/tony.ux/Learn more about Bottle Rocket: https://www.bottlerocketstudios.com/
This Isn't Goodbye...

This Isn't Goodbye...

2020-07-2109:061

The past year-and-a-half of hosting the Experience Design podcast has been extraordinary.I still pinch myself when I think of all of the amazing guests that were kind enough to say, “yes” to some random guy (me) to ask them questions about design and life.I still pinch myself when I think of how this little passion project went from a handful of friends and family listening, to over 150 countries tuning in.But lately I’ve been doing some deep looks inside, and evaluating how I’m spending my “free” time outside of my 9-5 job.And, I’ve decided to focus more of that time on family and passions outside of my career. So... I am sunsetting the Experience Design podcast.BUT!I’m happy to announce that I have partnered with Bottle Rocket (where I work) to bring a new podcast in-house.The podcast will expand beyond UX design and also take a look inside business strategy, the impact of technology and an ever-evolving product landscape.The new podcast will be titled LIFTOFF and I can't wait for you to be part of it and to introduce my co-host to all of you.I’m excited to be:Creating this with bottle rocket.Bringing on a co-host. (he's seriously brilliant).Continuing to connect w/ all of you.Focusing more of my “free time” efforts on family and friends.Stay tuned and get ready to LIFTOFF in the next few weeks…. :)
My guest this week is Kenny Morgan the CCO and Co-Founder of Counsel Creative. He’s worked with brands such as Vans, Sony, the NFL, Michelin, Rubbermaid and many more. In this episode we chat about:Going from corporate life to building your own agency.The dynamic with working with a spouse.The importance of Storytelling.What it means to make relationships that matter.The importance of listening and stewardship.Discover more about Kenny and Counsel Creative: https://www.counselcreative.com/-If you are a UX Designer struggling to get hired, check out my course HiredUX.Learn the process, methods and techniques to stand out above the rest: http://hiredux.com/
My guest this week is Lauren Hom, a designer and letterer known for her bright color palettes, playful letterforms, and quirky copywriting. She has created work for clients like Starbucks, Google, AT&T, YouTube and TIME Magazine. And has been recognized by Communication Arts, the Type Directors Club, the Webby Awards, and so many others that I can’t even. She is also the author of the ever-so-popular popular blog and book: Daily Dishonesty.On this episode we dig into:What it means to suck at something, and how to embrace it.How to work with fear.How a career in design can evolve and take shape in different ways.Discover more about Lauren Hom: https://www.homsweethom.com/If you are a UX Designer struggling to get hired, check out my course HiredUX.Learn the process, methods and techniques to stand out above the rest: http://hiredux.com/
“Yes, and...” with Michael Bruny-GrothMy guest this week is Michael Bruny-Groth, a Full Stack designer, as well as the founder of The Logo Package, an Adobe Illustrator extension that automatically generates and exports logo packages with blazing speed.This week we dig into:-How Improv training has a major impact on design process, interactions and business relationships.-How a variety of skills can compound and carve a path for you.-How a digital product launch can go from zero to hero when you don’t give up.-How “a prototype is worth a thousands meetings...” and also worth a ton of sales.LISTENERS Get 15% off the Logo Package Express: https://bit.ly/3et5EFV-If you are a UX Designer struggling to get hired, check out my course HiredUX.Learn the process, methods and techniques to stand out above the rest: http://hiredux.com/
On the show this week, I had the honor of having Debbie Millman as my special guest. This is by far the most intimate, thought provoking and emotional episode to date. In it, we discuss our current culture, adversity, the importance of embracing your journey, self-doubt, and making an impact as designers. Debbie Millman was named “one of the most creative people in business” by Fast Company, and “one of the most influential designers working today” by Graphic Design USA. She is also an author of 6 books, an educator, illustrator, curator, brand consultant, co-founded the world’s first graduate program in branding at the School of Visual Arts in New York City, and is host of one of the first and longest running podcasts of all time: Design Matters.Check out the digital care package Debbie refers to in the show: https://www.dropbox.com/care-packageDiscover more about Debbie Millman: http://www.debbiemillman.com/-If you are a UX Designer struggling to get hired, check out my course HiredUX.Learn the process, methods and techniques to stand out above the rest: http://hiredux.com/----
In a world where information seems to be coming at us from all angles, all the time--It's becoming harder and harder to keep up. As we bounce around the web, our Google Chrome browser becomes a field of tabs.My guest this week is Steven Kiger, the co-founder of Platstack, a platform focused on improving the way we interact with and experience content in digital spaces.I've been using Platstack for a few weeks now and I love it. My information anxiety has gone way down because of how I can organize this content so easily. Note: This is not an ad. It's just cool. I hope you check it out. It's free after all.Check out platstack: https://www.platstack.com/-If you are a UX Designer struggling to get hired, check out my course HiredUX.Learn the process, methods and techniques to stand out above the rest: http://hiredux.com/----
My guest this week is Carey Jenkins, CEO of Substantial, a world-class product development studio, serving a diverse set of clients - from Fortune 50s like Google and Amazon, to emerging start-ups and social impact organizations.She has spent over 18 years leading large interdisciplinary teams and multi-channel projects—and it is my pleasure to introduce to you: Carey Jenkins.On this episode we discuss themes around ethical design, digital optimism, building successful relationships, and learned behavior vs enlightenment. Check out Substantial here: https://substantial.com/Connect with Carey on LinkedIn: https://www.linkedin.com/in/careyvjenkins/-If you are a UX Designer struggling to get hired, check out my course HiredUX.Learn the process, methods and techniques to stand out above the rest: http://hiredux.com/----
Jon MacDonald is the founder and President of The Good, a conversion rate optimization firm that has achieved results for some of the largest online brands including Adobe, Nike, Xerox, Verizon, Intel and more. He regularly contributes content on conversion optimization to publications like Entrepreneur and Inc.  As President, he has helped lead The Good to become one of Oregon's top 20 fastest growing private companies.Check out The Good here: https://thegood.com/-Some Experience Design goodies...Learn how to get hired as a UX Designer: http://hiredux.com/-Feel free to stalk the Experience Design podcast on Instagram at @xdpodcast#staycurious
My guest this week is Jonathan Hensley, an Author, Speaker,  Digital Transformation & Product Consultant, and the Co-Founder & CEO at Emerge Interactive where he works with clients to transform business strategies, user needs and new technologies into valuable products and services. Check out Emerge Interactive and grab the free book: https://www.emergeinteractive.com/podcast/Connect with Jonathan: https://www.linkedin.com/in/jonathonhensley/-Some Experience Design goodies...Learn how to get hired as a UX Designer: http://hiredux.com/-Feel free to stalk the Experience Design podcast on Instagram at @xdpodcast#staycurious
What better way to celebrate the 70th episode than an interview with my Executive Producer, Design Strategist, Teacher, Author, Public Speaker and Founder of the Big Design Conference: Brian Sullivan.On this episode we dive into how to stay creative during quarantine, and how to stay focused and inspired when furloughed (or losing your job).Find Brian on LinkedIn: https://www.linkedin.com/in/briankeithsullivan/-Some Experience Design goodies:Learn how to get hired as a UX Designer: http://hiredux.com/-Feel free to stalk the Experience Design podcast on Instagram at @xdpodcast#staycurious
What makes a good UX designer?What makes a bad UX designer?How might organizations truly become design-oriented?All this and more in this week's episode with my guest Sam Horodezky. Sam is the founder of Strathearn Design. A consultancy that assists businesses in navigating the murky waters of UX. He helps companies have better UX outcomes by providing seasoned advice on areas like hiring, engaging with Design Agencies, and internal DNA change to support a design-oriented culture.Check out Strathearn Design here: https://www.strathearn-design.com/-Some Experience Design goodies:Learn how to get hired as a UX Designer: http://hiredux.com/-Feel free to stalk the Experience Design podcast on Instagram at @xdpodcast#staycurious
UX Writing has over the past couple of years gone from a non-existent term, to top of mind for many products, business and experiences.My guest this week is Yuval Keshtcher, the Founder of UX Writing Hub and the host of the ‘Writers in Tech’ podcast. Find Yuval on LinkedIn: https://www.linkedin.com/in/yuvalkesh/Check out the UX Writing Hub: https://uxwritinghub.com/_Some Experience Design goodies:I'm making a course! Learn how to get hired as a UX Designer: http://hiredux.com/-Feel free to stalk the Experience Design podcast on Instagram at @xdpodcast#staycurious
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Comments (5)

Richard Ottley

very good interview, persistence is definitely key, I am currently applying for UX UI Product Designer role in NYC and getting rejected every single time, I'm struggling financially and i have to hustle and bustle to try to make the rent and pay bills it's really tough. I feel like giving up at times, but so my family is depending on me, so I keep sending out resumes and going to interviews, doing more projects to update my online portfolio. thanks 😊 for the episode

Aug 6th
Reply (1)

Tiffi Chu

First time listener. Really nice episode. :)

Jul 4th
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atefeh akhavan

Hi...May you please tell me how to see transcripts?...I'm not very good in English listening skill, but I like to follow you. THX Dear.

Jun 14th
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Richard Ottley

awesome podcast Tony 👍

Apr 18th
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