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© 2021 Experientially Speaking
Experientially Speaking from RedPeg Marketing takes you inside the evolving world of experiential marketing with conversation and insight from leaders at top brands in the United States and beyond.
Taking the Pulse: Nike "Rise"
We’re back with another episode of Taking the Pulse! This time we talk about three articles from our RedPeg Pulse newsletter that cover the "phygital" space. Listen in to learn how technology is impacting the experiential space and shaping marketing as a whole.Nike’s new immersive ‘Rise’ store is a wild, high-tech shopping experience (INPUT Mag):https://www.inputmag.com/style/nike-rise-seoul-concept-store-technology-recycling-apparel-move-to-zero-sustainability?utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz--O69ehGhcnYyTS9qGubSEE-q7kFbMI7XxpWvyG9nrvlblsHDbTzR_7R8wx5Cz_R9bNNoREReebok targets inner-city youth with basketball court AR tool (Contagious):https://www.contagious.com/news-and-views/campaign-of-the-week-reebok-courting-greatness-basketball-appSay 'Candyman' to Your Phone 5 Times to Trigger This Creepy AR Experience (AdWeek):https://www.adweek.com/creativity/say-candyman-to-your-phone-5-times-to-trigger-this-creepy-ar-experience/?utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-9IVXCmH8BMEZeDDmOeJxccF0R8toKhjWWUwgOpMKf6ke1YIQNJYbN0lqJ-0CpAtXbwuc3d
In a new format for Experientially Speaking, we sat down to talk about five articles from our RedPeg Pulse newsletter that have inspired us recently, what they mean for the experiential space, and how they're shaping marketing more broadly. Cuyana's Mobile Pop-Up (Fast Company): https://www.fastcompany.com/90662408/this-luxe-pop-up-shop-looks-like-an-apple-store-but-can-be-carried-on-a-flatbed?partner=feedburner&utm_source=feedburner&utm_medium=feed&utm_campaign=feedburner+fastcompany&utm_content=feedburner&cid=eem524:524:s00:08/05/2021_fc&utm_source=newsletter&utm_medium=Compass&utm_campaign=eem524:524:s00:08/05/2021_fcGirl Scout Cookies in DC's Yards Park (BizBash): https://www.bizbash.com/production-strategy/experiential-marketing-activations-sponsorships/media-gallery/21591052/got-milk-how-this-campinspired-event-boosted-girl-scout-cookie-salesKFC's pop-up hotel (Marketing Dive): https://www.marketingdive.com/news/kfc-lets-guests-chick-in-to-themed-london-hotel/604506/Design Foundry's experiential fashion hit (BizBash): https://www.bizbash.com/production-strategy/experiential-marketing-activations-sponsorships/media-gallery/21590748/get-a-peek-inside-this-new-experiential-fashion-popupHow Discord is fueling live events (BizBash): https://www.bizbash.com/event-tech-virtual/strategy/article/21578994/whats-the-deal-with-discord-how-brands-are-using-the-platform-for-events
Esports live events and partnerships with Sig Greenebaum
Former Blizzard Entertainment Global Head of Live Events Sig Greenebaum joins the podcast. Kohei and Sig (who recently founded Sigfest Events) dig into the early days of Overwatch League, the growth of live events in esports, and the unique partnership opportunities for brands in the space. They also break down what's unique about the esports fanbase, how to engage, and why esports present an entertainment experience that traditional sports can't.
Jamey Sunshine, Nestle USA's Head of Experiential, joins the podcast to talk about his career path with stops at RedPeg, Red Bull, and more. Then, the conversation dives into the importance of culture in the workplace, tailoring experiential tactics to brand goals, and how to use analytics and insights to build effective strategy in the marketplace.
Cassie Hurley - National Landing BID's Director of Events & Strategic Partnerships - joins the podcast to talk about one of the most exciting projects in the D.C. area. Our conversation covers the basics of Business Improvement Districts, what makes National Landing and its growth such an important piece of the D.C. Metro Area, and much more.
Carter's & Oshkosh B'Gosh Sr. Director of Marketing Jen Shipe joins the podcast to share insights from career stops including RedPeg, Starbucks, and more. The conversation dives into redefining global brands, digital's place in the marketing ecosystem, the importance of goal-based initiatives, and much more.
RedPeg Marketing's resident music industry expert ArinMichelle Weisner joins the pod to take a look behind the scenes as concerts and festival announcements are flooding inboxes everywhere. The crew dives into how brands successfully activate around music, the outlook for the experiential landscape in the music industry in 2021, and much more.
Little League International SVP/CMO Liz Brown joins the show to talk about the global reach of the organization's mission, the partnerships behind the Little League World Series events, and much more.
The Famous Group's Executive Producer Eric Burak joins the show for a conversation on why digitally-driven experiences, whether in-person or fully online, are shaping the future of events. Eric breaks down the process behind creating the WWE's ThunderDome, what lasting lessons The Famous Group is taking out of the pandemic, and much more.
NFL Media account executive (and RedPeg alum!) Jeff Taylor joins the podcast (3:00) to talk about tailoring partners and messaging to the NFL's channels, how marketers and brand platforms alike have had to adjust during COVID-19, and what trends will last beyond the past year. Jeff also takes us through his career path in experiential marketing and beyond, important insights to growing as a marketer, and more.
Chris and Kohei introduce the Experientially Speaking podcast in its first full episode before bringing on RedPeg Marketing's Founder and CEO Brad Nierenberg (5:37) to discuss how the agency started, where experiential marketing is now, and which trends are guiding the experiential space in 2021 and beyond after a challenging past year in live, in-person events.
Introducing Experientially Speaking
Episode 1: Welcome to Experientially Speaking, a new podcast from RedPeg Marketing! We'll be diving into the changing world of experiential marketing and beyond with industry leaders, with the first full episode coming on March 23.
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