Expert Edge Podcast

What if the biggest thing holding you back in business isn't your funnel, your offer, or even your strategy …but your brain? In this episode of The Expert Edge, I sit down with Dr. Shannon Irvine - entrepreneur, neuroscientist, coach, and author of the brand-new book The 67 Day Year. Shannon has helped thousands of business owners rewire their thinking so success isn't just possible - it's inevitable. We dive into: Why your brain is wired for safety, not success - and how to flip the switch so growth feels natural instead of threatening. How to identify and break subconscious "brake pedal" beliefs (like "I'm not enough" or "No one will buy this") that stall your momentum. The priming process elite athletes use to train their brains for performance—and how you can apply it to launches, sales calls, and big stages. Shannon also unpacks her Mind Matrix tool and shares why rewiring your brain is the fastest way to unlock higher income, influence, and impact - without burning out or adding 27 new strategies to your plate. If you've ever felt like you're doing everything "right" and still not getting the results you want, this episode will show you what's really going on under the hood - and how to change it. Grab Shannon's new book The 67 Day Year at 67dayyearbook.com. When you do, you'll get free access to the audiobook and a workbook to help you implement the process step by step. [Applications are open] If you are an expert business owner making more than $300,000 per year, applications are open for Colin's Inner Circle Mastermind.  Check out the details here: https://training.colinboyd.co/inner-circle-mastermind-application Whether you're pivoting, scaling, or simply pausing to reflect this one's for you. PRE-ORDER BOOK BONUS: If you haven't pre-ordered my new published book One Presentation Away yet—this is the best time. You'll get my NEW PRE-ORDER BONUS "The Step-On-Stage Confidence Guide" - the exact process I use to get in state before presenting. Grab it now at https://onepresentationawaybook.com/ Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating!  For all the show notes and links: https://www.expertedgepodcast.com/blog/episode289 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/  

Most coaches and course creators think they have a traffic problem… But what they really have is a model problem. In this episode of The Expert Edge, I sit down with Valerie Feghali, founder of Wellness Pro Creative, who went from physical therapist to running a thriving membership with thousands of paying subscribers. We unpack: How niching down (to a "scary specific" audience) allowed Valerie to scale faster and attract higher-quality buyers. Why memberships are one of the most predictable ways to build recurring revenue without burning out creating endless new content. The simple paid ads funnel that pays for itself while warming up buyers for your higher-ticket programs. If you've ever wondered whether you should niche tighter, start a membership, or simplify your business model so it works without you glued to your laptop 24/7, this episode is for you. Listen now and discover how to turn your offer into a scalable, recurring-revenue machine. Check out Valerie's website here: https://wellnessvault.com/ [Applications are open] If you are an expert business owner making more than $300,000 per year, applications are open for Colin's Inner Circle Mastermind.  Check out the details here: https://training.colinboyd.co/inner-circle-mastermind-application Whether you're pivoting, scaling, or simply pausing to reflect this one's for you. PRE-ORDER BOOK BONUS: If you haven't pre-ordered my new published book One Presentation Away yet—this is the best time. You'll get my NEW PRE-ORDER BONUS "The Step-On-Stage Confidence Guide" - the exact process I use to get in state before presenting. Grab it now at https://onepresentationawaybook.com/ Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating!  For all the show notes and links: https://www.expertedgepodcast.com/blog/episode288 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/  

If your launches feel like you're throwing spaghetti at the wall (and praying something sticks), this episode is going to be a game-changer. In this week's Expert Edge, I unpack the invisible strategy behind every thriving expert business; conversion events. These are the moments where your audience moves from "just watching" to "I'm in." You'll discover: Why most experts are skipping the single biggest driver of sales (and how to fix it fast). The simple tweak that turns a quiet list into a conversion machine without adding more content. How to use conversion events to stack momentum so your business doesn't just get a quick cash bump, but builds consistent revenue month after month. Whether you run live webinars, challenges, in-person events, or just send a killer email series, this episode will help you stop relying on random bursts of inspiration and start creating intentional conversion moments that turn leads into loyal clients. Listen now and unlock more flow (and sales) in your business. [Applications are open] If you are an expert business owner making more than $300,000 per year, applications are open for Colin's Inner Circle Mastermind.  Check out the details here: https://training.colinboyd.co/inner-circle-mastermind-application Whether you're pivoting, scaling, or simply pausing to reflect this one's for you. PRE-ORDER BOOK BONUS: If you haven't pre-ordered my new published book One Presentation Away yet—this is the best time. You'll get my NEW PRE-ORDER BONUS "The Step-On-Stage Confidence Guide" - the exact process I use to get in state before presenting. Grab it now at https://onepresentationawaybook.com/ Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating!  For all the show notes and links: https://www.expertedgepodcast.com/blog/episode287 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/  

Most coaches think scaling is about finding the perfect funnel, running the right ads, or tweaking their webinar script until it's flawless. But here's the truth: growing to a million isn't about hacks, it's about climbing the right ladder, one phase at a time. In this episode of The Expert Edge, I break down the Million Dollar Scaling Ladder the exact journey I took from 120 hours of free coaching to running a multi-seven-figure business (without burning out). You'll learn: The four distinct phases of business growth and what to focus on at each one so you don't waste time or stall out. When to hire your first team member (and when to stop doing everything yourself). The identity shift you must make to break through the $500K–$1M ceiling and step into true CEO leadership. If you've been hustling to grow but feel like you're spinning your wheels or stuck at the same revenue level, this episode will show you what's missing and how to climb to the next step without skipping the ones that matter most. Listen now and discover how to make your next presentation not just good but magnetic. [Applications are open] If you are an expert business owner making more than $300,000 per year, applications are open for Colin's Inner Circle Mastermind.  Check out the details here: https://training.colinboyd.co/inner-circle-mastermind-application Whether you're pivoting, scaling, or simply pausing to reflect this one's for you. PRE-ORDER BOOK BONUS: If you haven't pre-ordered my new published book One Presentation Away yet—this is the best time. You'll get my NEW PRE-ORDER BONUS "The Step-On-Stage Confidence Guide" - the exact process I use to get in state before presenting. Grab it now at https://onepresentationawaybook.com/ Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating!  For all the show notes and links: https://www.expertedgepodcast.com/blog/episode286 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/  

What actually creates million-dollar growth? In this episode, Colin reveals the invisible shift that happens before the revenue spikes. It's not a funnel tweak or a flashy new strategy—it's an identity-level change. You'll discover the key mindset pivots that separate entrepreneurs who stay stuck from those who scale. Whether you're aiming for your first 6-figures or stepping into 7-figure territory, this short solo episode will help you see what needs to shift in you before it can shift in your business. Inside, you'll learn: Why doing more won't scale your business (and what will) The power of moving from operator to true owner How your internal identity shapes your external results If you're ready to make your next leap, this episode is your starting point. [Applications are open] If you are an expert business owner making more than $300,000 per year, applications are open for Colin's Inner Circle Mastermind.  Check out the details here: https://training.colinboyd.co/inner-circle-mastermind-application Whether you're pivoting, scaling, or simply pausing to reflect this one's for you. PRE-ORDER BOOK BONUS: If you haven't pre-ordered my new published book One Presentation Away yet—this is the best time. You'll get my NEW PRE-ORDER BONUS "The Step-On-Stage Confidence Guide" - the exact process I use to get in state before presenting. Grab it now at https://onepresentationawaybook.com/ Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating!  For all the show notes and links: https://www.expertedgepodcast.com/blog/episode285 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/  

In this vulnerable solo episode, Colin opens up about a personal shift he hasn't shared publicly to this point. If you're a coach or course creator feeling pulled in a new direction or even just questioning what's next this episode will speak to you. Colin unpacks the internal shifts that often precede external growth, and the invisible strategies that are just as important as your marketing tactics. You'll hear how he's adjusting in real-time and what it means to lead with alignment rather than hustle. This is an episode about growth, identity, and listening to the whispers before they become wake-up calls. [Applications are open] If you are an expert business owner making more than $300,000 per year, applications are open for Colin's Inner Circle Mastermind.  Check out the details here: https://training.colinboyd.co/inner-circle-mastermind-application Whether you're pivoting, scaling, or simply pausing to reflect this one's for you. PRE-ORDER BOOK BONUS: If you haven't pre-ordered my new published book One Presentation Away yet—this is the best time. You'll get my NEW PRE-ORDER BONUS "The Step-On-Stage Confidence Guide" - the exact process I use to get in state before presenting. Grab it now at https://onepresentationawaybook.com/ Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating!  For all the show notes and links: https://www.expertedgepodcast.com/blog/episode284 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/  

If you had to rebuild your business from scratch… what's the one strategy you'd keep? For Colin, it's simple: a high-converting presentation. In this solo episode, Colin breaks down the most powerful and underrated marketing asset a coach or course creator can have and why most people are using it wrong. Whether you're launching a new offer, running webinars, or speaking from stage, this episode will help you turn your presentation into a true conversion machine. You'll learn: Why using your course content in your presentation is killing your sales How to build your list by presenting, not waiting until you have one Why you don't need confidence to get started you need a framework If you want your next webinar, workshop, or virtual talk to move people to action (and not just applause), this episode is your roadmap. PRE-ORDER BOOK BONUS: If you haven't pre-ordered my new published book One Presentation Away yet—this is the best time. You'll get my NEW PRE-ORDER BONUS "The Step-On-Stage Confidence Guide" - the exact process I use to get in state before presenting. Grab it now at https://onepresentationawaybook.com/ Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating!  For all the show notes and links: https://www.expertedgepodcast.com/blog/episode283 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/ Get Colin's favorite ALL-IN-ONE Course, Content and Email System: Optima Funnels https://colinboyd.co/optima  

Want to sell more from stage before you even start speaking? In this episode of the Expert Edge, I break down the invisible (but powerful) element behind high-converting presentations: stage presence. Whether you're speaking live or virtually, your ability to hold attention and build trust starts before your first slide. It's not just about having a polished deck or a strong pitch, it's about the energy, confidence, and clarity you bring into the room. Here's what we cover: How to use The Emotional Calibration Technique to go from squirrel brain to fully present in under 60 seconds Why intentional silence is one of your most persuasive tools How body language, tone, and pacing instantly shift audience trust If you've ever watched someone totally captivate a room and wondered, "How do they do that?"  This episode unpacks the how, the why, and the actionable tools to help you do the same.   PRE-ORDER BOOK BONUS: If you haven't pre-ordered my new published book One Presentation Away yet—this is the best time. You'll get my NEW PRE-ORDER BONUS "The Step-On-Stage Confidence Guide" - the exact process I use to get in state before presenting. Grab it now at https://onepresentationawaybook.com/ Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating!  For all the show notes and links: https://www.expertedgepodcast.com/blog/episode282 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/ Get Colin's favorite ALL-IN-ONE Course, Content and Email System: Optima Funnels https://colinboyd.co/optima  

When the market feels shaky, most coaches and course creators do one of two things: Panic. Or pause everything. But neither one actually helps you grow. In this episode of the Expert Edge, Colin breaks down three practical, battle-tested strategies that will help you stay clear, confident, and profitable—even when the economy's wobbly and your launch starts looking like a ghost town. You'll learn: Why your beliefs about the market might be costing you more than the market itself. How to elevate your audience and attract higher-level clients (even now). The real reason your offer isn't converting—and how to make it actually irresistible. This episode isn't about fear tactics or false hype. It's about leading yourself (and your business) wisely, especially when things feel uncertain. If you've been feeling stuck, spinning, or low-key stressed—this episode will give you the reset you didn't know you needed.   PRE-ORDER BOOK BONUS: If you haven't pre-ordered my new published book One Presentation Away yet—this is the best time. You'll get my NEW PRE-ORDER BONUS "The Step-On-Stage Confidence Guide" - the exact process I use to get in state before presenting. Grab it now at https://onepresentationawaybook.com/ Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating!  For all the show notes and links: https://www.expertedgepodcast.com/blog/episode281 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/ Get Colin's favorite ALL-IN-ONE Course, Content and Email System: Optima Funnels https://colinboyd.co/optima  

If you've ever opened your bank account on a Monday and felt that "uh-oh" tingle in your spine, you're not alone. In this episode of the Expert Edge, I'm breaking down 3 real strategies I've used (personally and with clients) to generate fast cash in just a few days. These are not fluffy mindset tips. They're revenue-producing plays for when you need results now. You'll learn: How to switch out of "busywork mode" and into sales mode The easiest group to sell to (and how to do it ethically and quickly) Why scrappy > shiny when you need revenue this week Whether you're in a dry season or just want to flex your income muscle, this episode will help you close the gap between "I need sales" and "I just made $3K." PRE-ORDER BOOK BONUS: If you haven't pre-ordered my new published book One Presentation Away yet—this is the best time. You'll get my NEW PRE-ORDER BONUS "The Step-On-Stage Confidence Guide" - the exact process I use to get in state before presenting. Grab it now at https://onepresentationawaybook.com/ Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating!  For all the show notes and links: https://www.expertedgepodcast.com/blog/episode280 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/  

Most coaches think that if they just dial in their funnel, optimize their email sequence, or finally crack the perfect ad—they'll start converting more clients. But here's the truth: it's not just about tactics. It's about the transfer of belief. In this episode of the Expert Edge, I dive deep into the invisible strategy that underpins every high-converting sales experience—and most people don't even know they're doing it wrong. You'll learn: Why belief is more powerful than persuasion—and how to transfer it. How to show up with authority without being salesy or pushy. The subtle shifts that get potential clients saying "yes" before you even make the offer. Whether you're selling on a webinar, in a DM, or from a stage, this episode will help you close more clients—by focusing on what they actually need to believe to buy.   PRE-ORDER BOOK BONUS: If you haven't pre-ordered my new published book One Presentation Away yet—this is the best time. You'll get my NEW PRE-ORDER BONUS "The Step-On-Stage Confidence Guide" - the exact process I use to get in state before presenting. Grab it now at https://onepresentationawaybook.com/ Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating!  For all the show notes and links: https://www.expertedgepodcast.com/blog/episode279 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/  

You don't need more funnels, more content, or another "10K in 10 Days" webinar. You need to stop thinking thoughts that sound smart… but are quietly sabotaging your business. In this episode of the Expert Edge, I'm breaking down the 5 most common toxic thoughts I've seen in the coaching and course creator world. These are the sneaky ones. The ones that hide under the mask of "responsibility" and "logic"... but slowly chip away at your momentum, your confidence, and your income. Here's the thing: If you don't learn how to spot them, you'll keep spinning in circles—wondering why your "proven" strategies aren't working anymore. But once you become aware of them, everything changes. I'll walk you through: Why one "harmless" belief might be costing you hundreds of clients The difference between smart growth and disguised self-sabotage The mindset shift that separates stuck coaches from the 7-figure ones This one's practical, honest, and might sting a little in the best way. Listen in now—and free yourself from the thoughts that have been holding you back (without you even realizing it).   PRE-ORDER BOOK BONUS: If you haven't pre-ordered my new published book One Presentation Away yet—this is the best time. You'll get my NEW PRE-ORDER BONUS "The Step-On-Stage Confidence Guide" - the exact process I use to get in state before presenting. Grab it now at https://onepresentationawaybook.com/ Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating!  For all the show notes and links: https://www.expertedgepodcast.com/blog/episode278 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/  

If strategy was the whole answer, we'd all be millionaires by now. But if you've ever had a "successful" launch and still felt anxious…  ...or watched your Stripe account grow while your confidence still lacked… There's something deeper going on. In this episode of the Expert Edge, I'm pulling back the curtain on a conversation we all need to have—but most people avoid: your nervous system. Because here's the truth: You don't just build a business with strategy—you build it with your state. And if your nervous system is stuck in stress, fear, or fight-or-flight mode... it doesn't matter how good your funnels are. You'll keep self-sabotaging your growth. In this solo episode, I'm breaking down how I've personally rewired my own nervous system for success—and how I coach my students through the same process. You'll learn: Why high performance often hides chronic stress How to identify nervous system dysregulation in your business The #1 somatic shift I made to finally feel safe hitting 6 and 7-figure months And how to lead from calm, power, and presence—no matter what's happening externally This episode is vulnerable, practical, and probably the missing piece you didn't know you needed. If you've been stuck at a plateau—or pushing so hard you're burning out—this one's for you. PRE-ORDER BOOK BONUS: If you haven't pre-ordered my new published book One Presentation Away yet—this is the best time. You'll get my NEW PRE-ORDER BONUS "The Step-On-Stage Confidence Guide" - the exact process I use to get in state before presenting. Grab it now at https://onepresentationawaybook.com/ Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating!  For all the show notes and links: https://www.expertedgepodcast.com/blog/episode277 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/  

Ever felt stuck, spiraling, or just plain panicked in your business? You're not alone. In fact, fear is a frequent visitor at every stage of growth—whether you're launching your first offer or scaling past seven figures. In this episode of the Expert Edge, I break down the five coaching questions I personally use (and teach my clients) to shift from fear into focus, from overwhelm into clarity, and from spinning your wheels into real momentum. You'll learn: Why your brain defaults to disempowering questions—and how to override it. The exact reframe that helps you uncover opportunity in the middle of chaos. How to use "certainty-based thinking" to make bold decisions that align with your future self. Whether you're leading clients through emotional blocks or navigating your own, these five questions will become your go-to toolset for turning stuckness into strategy. PRE-ORDER BOOK BONUS: If you haven't pre-ordered my new published book One Presentation Away yet—this is the best time. You'll get my NEW PRE-ORDER BONUS "The Step-On-Stage Confidence Guide" - the exact process I use to get in state before presenting. Grab it now at https://onepresentationawaybook.com/ Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating!  For all the show notes and links: https://www.expertedgepodcast.com/blog/episode276 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/

Most people think scaling to $100K months is about better ads, more traffic, or a shinier funnel. But after working with thousands of coaches and course creators, I can tell you—it's not just strategy. It's identity. In this solo episode of the Expert Edge, I walk you through the five powerful inner shifts that I had to make (and that my most successful students also made) to step into consistent $100K months. You'll learn: Why your beliefs are often your biggest bottleneck—and how to change them. How your environment silently reinforces your income ceiling. What high-level entrepreneurs focus on that most people ignore completely. The mindset shift that separates "busy" entrepreneurs from wildly profitable ones. Why clarity on who you are is more valuable than any marketing hack. If you're feeling stuck at your current income level and sense that it's not about the tactics, this episode will meet you where you're at—and show you what's actually required to go to the next level. Preorder my book One Presentation Away here:  https://onepresentationawaybook.com/ Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating!  For all the show notes and links: https://www.expertedgepodcast.com/blog/episode275 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/