Expert Status Show

In this episode, I chat with Showit Top Designer Elizabeth McCravy who's helping small business owners and designers stand out online and create a successful, sustainable personal brand. We dive into: How Elizabeth structures her business How she got into selling digital products Elizabeth's top tips for a high-converting website The reality of running a multi-six-figure/yr business with a toddler in tow. How Elizabeth has built a team to support her business Connect with Elizabeth: Instagram >> Website & Templates >> Breakthrough Brand Podcast >> Enjoy the episode? Post a screenshot on your IG Stories and tag @elise_hodge and @elizabethmccravy so we can repost you Leave a review on Apple Podcast Subscribe for new episodes every Monday

Email marketing is essential for selling your online course or digital product on repeat (hello, funnels, you wonderful things, you!), but it's also one of the most misunderstood forms of marketing. In this episode, I'm diving into the nitty gritty details of why email list building is essential for reaching an audience at scale and how to set up your own email marketing strategy to build a large, loyal audience of buyers over time without feeling spammy or annoying (hooray!). Links mentioned: Convertkit Email List-Building Cheatsheet (8 Lead Magnets to Grow your List!) Free Welcome Email Sequence Template Shop my Copy Templates & Resources Enjoy this episode? I'd love it if you could... Subscribe to the Expert Status Show Leave a review and email a screenshot of it to hello@connectioncopy.co (I'll shout the first 5 people a $10 Starbucks gift voucher!) DM me @connectioncopyco with your biggest takeaway

If you've ever tried to launch a new digital product or course, then you know it can be a long process. You need to create the product, write all of the copy to promote it, create design mockups, and any other marketing collateral. You also have to market it — and sometimes that involves sales conversations. But what if there was a way to test your idea before investing all that time and money? What if there was a way to do this sort of testing without having to wait until your offer was completely finished? Enter: The beta launch. Links mentioned: ThriveCart for checkout, affiliates, and more! >> Grab your Free Course Launch Roadmap here >>   Shop the copy templates and resources >> Enjoy this episode? I'd love it if you could... Subscribe to the Expert Status Show Leave a review and email a screenshot of it to hello@connectioncopy.co (I'll shout the first 5 people a $10 Starbucks gift voucher!) DM me @connectioncopyco with your biggest takeaway  

One of the most effective ways to increase sales and boost your credibility is with testimonials. The right testimonial can make potential customers feel like they know, like and trust you. Testimonials are a form of social proof. Most of us need validation from other people before making important decisions – like buying a product or service. They assure your ideal clients that what you've created won’t just “promise” to get them the result they want, but will actually help them get the transformation they want. After all, people buy from people! If you want to supercharge your sales with killer testimonials, listen in for 5 simple tips that you can implement today. Testimonial Template & Outreach Email >>

It's time to pull back the curtain on what it really looks like to launch your online course or digital product — to something more than the sound of crickets. 😉 It isn't enough to simply shoot out a few Instagram posts and an email here and there. For all of the hard work you’ve poured in to creating a brilliant, transformative offer for your ideal clients, you deserve a launch plan that will help you convert the most sales, and bring in the most cash! In this episode, I'll walk you through an in-depth launch plan, from pre-launch to cart close, so that you can finally have that super-profitable launch you’ve always dreamed of. Grab your Free Course Launch Roadmap here >> Shop the copy templates and resources >> Enjoy this episode? I'd love it if you could... Subscribe to the Expert Status Show Leave a review and email a screenshot of it to hello@connectioncopy.co (I'll shout the first 5 people a $10 Starbucks gift voucher!) DM me @connectioncopyco with your biggest takeaway

As an online business owner, you know you need to stay front of mind for your audience in order to keep making sales. The missing piece that allows you to do that? Content. And not just any content — strategic content. Because content for content’s sake might build that know, like, and trust factor, but it won’t necessarily convert to sales. In this episode, I’m walking you through a simple 5-step system to take your content from idea to eyeballs without the chaos of trying to piece it together on the fly!  Resources mentioned: Monthly Content Creation Service >> DIY Content & Copy Templates, Calendars, and More >> Enjoy this episode? I'd love it if you could... Subscribe to the Expert Status Show Leave a review and email a screenshot of it to hello@connectioncopy.co (I'll shout the first 5 people a $10 Starbucks gift voucher!) DM me @connectioncopyco with your biggest takeaway

In this episode, I'm diving into an honest look at 2022.  I'm taking you behind the scenes of my biggest wins, greatest learnings, and my plans for the New Year (psst: there's a surprise in here!) Enjoyed this episode? I'd LOVE to hear from you. DM me @connectioncopyco with your biggest takeaway.

In today's episode, I'm chatting with Cali Waege from the Halcyon Hive about using Pinterest to put fuel on the fire of your marketing endeavours. Cali is the owner and Pinterest strategist behind The Halcyon Hive™. She helps service providers and product sellers increase traffic, client leads, and sales using Pinterest. We chat about... The Pinterest algorithm (which has gone through a LOT of changes over the last couple of years) and the content that is working best today How to find the right keywords and interests to target your ideal audience on Pinterest. How to optimize your Pinterest profile to attract your audience (bio, boards, etc.) How your Pinterest strategy can (and should) work in with your website strategy Connect with Cali: Website Instagram Pinterest If you enjoyed this episode, I'd love to hear from you! DM me your biggest takeaway @connectioncopyco.

In this episode, I'm diving into all things selling on social with Whitney Kay. We talk about... Developing a social media strategy for your business The biggest mistakes Whitney sees business owners making when it comes to creating content for social media Keys to creating consistent content on social media that connects with your ideal clients How to scale an online community  Turning social media followers into email subscribers If you enjoyed this episode, drop me a DM @connectioncopyco and let me know your biggest takeaway.

In this episode, I'm pulling back the curtain on marketing strategies that help you get seen. I'm also sharing why your marketing might have been a flop in the past... ...and the #1 thing you MUST have in place in order for your marketing to actually convert clients Referenced in this episode: The Ultimate Website Copywriting Checklist >> Controversial opinions about the marketing industry with Hannah Murphy >> Have a question for me? DM me @connectioncopyco and ask away! 

In this episode, I'm having a candid chat with Rachel Green from Intentionally Designed about all things branding, web design, and rebranding.  We cover... Why you need to define your brand strategy before you focus on the visuals in your business (and what is brand strategy, anyway?!) The ins and outs of a brand identity, and why it's important The essential components of a strategic website The custom branding versus. DIY debate and where Rachel stands on it all If you enjoyed this episode, I'd love it if you could rate and review the podcast on Apple iTunes.   If you have any questions, DM Rachel @intentionallydesigned and I  @connectioncopyco on Instagram   Find Rachel & all of her amazing resources at intentionally-designed.com

In this episode, I'm giving you a look in at the EXACT process of how I create content in my business, month after month. It's the same system I use to create content for my 1:1 Full Suite Content Management clients  I'm sharing... How I create a theme for my content each month How I come up with endless content ideas And how I get my content in front of more eyeballs so I can get new enquiries and sales Got a follow-up question? Want to share a thought or idea for a future episode? I'd love to hear from you! DM me @connectioncopyco

In this episode, I'm pulling back the curtain on my rebrand. I'm sharing... My heart behind the name, Connection Copy Co. Why I introduced a retainer service How I customised a website template to suit my brand The process of writing my website copy Why I didn't do a new brand photoshoot (gasp!) How I tweaked my branding (ever so slightly!)  Why custom services (web design, copy, branding, etc) aren't essential to growing a successful, money-making business Links mentioned: Emma Troy's Showit templates >> $100 off code: VIPELISE Jen Wagner's fonts >> Got a follow-up question? Want to share a thought or idea for a future episode? I'd love to hear from you! DM me @connectioncopyco

My friend Hannah joins me for a candid (and somewhat controversial) chat about the online marketing industry. We chat about... The current landscape of the industry Things that have gotten lost over the last few years that we believe are really important Business foundations that have stood the test of time How we are designing businesses that fit our lifestyles and unique circumstances, and how you can too If you enjoyed this episode, I'd love it if you could review the show! This helps us reach more amazing business owners like you. If you have any questions for Hannah or I, or just want to say hi, you can DM us over on Instagram @connectioncopyco and @withhannahandco

In today's episode, I'm sharing a really honest story about how I nearly sabotaged my business after a quick scroll through Pinterest. I'm also talking about how my business has changed since having a baby, and how it's changing again now that I have a little more time.  And, I'm reminding you what it looks like to run a business your way instead of the way that everyone else is running theirs.  If this episode resonates with you, I'd love it if you could: Rate and review the show (this helps me reach more of the right people!)  Shoot me a DM @connectioncopyco and let me know your biggest takeaway Thanks for tuning in!