Exponea - Audio Insights

Episode's Topic: Email Marketing Episode's Description: The complete guide to email deliverability. Learn how to get your emails to your customers inbox. Original Article: https://exponea.com/blog/email-deliverability/

Episode's Topic: Customer Data Management Episode's Description: Have questions about Customer Data Platforms? We’ve got answers. Learn everything you wanted to know about CDP and CDXP. Find the Answer to These Questions: What Exactly Is a Customer Data Platform? What Is the History of Customer Data Platforms? Why is Customer Data Important? What Kind of Customer Data Does a CDP Work With? What Makes a Customer Data Platform Different from DMP and CRM? Customer Data Platform Types and Usage: Deep Dive What is a Customer Data & Experience Platform? (CDXP) Difference Between Enterprise-Grade CDP and Small Business CDPs How to Use a Customer Data Platform? (Key Use Cases) How Can a CDP Improve Customer Lifetime Value and Foster Customer Loyalty? How Long Does It Take to Implement a Customer Data Platform? How to Choose the Right CDP for Your Company? Original Article: https://exponea.com/blog/customer-data-platform/

Episode's Topic: Customer Data Management Episode's Description: E-commerce companies spend millions on acquisition and customer retention, yet it’s loyalty that separates top performers from their competitors. Discover what it takes to get an edge with customer-centric marketing. Table of Contents: What is Customer-Centric Marketing? Why is Customer-Centricity Important? Strategies For Creating a Customer-Centric Company Developing an Organizational Customer-Centric Mentality Original Article: https://exponea.com/blog/customer-centric-marketing/ The Customer Data Guide to Sustainable Growth (E-Book): https://exponea.com/e-books/customer-data-guide/

Episode's Topic: Product Recommendations Episode's Description: Using Exponea’s collaborative filtering model for product recommendations, a fashion e-commerce company was able to increase on-site personalization, more than double their click-through rate for recommended products, and increase recommended products added to the shopping basket by 20%. Listen to this audio insight and learn how it was done ... Original Article: https://exponea.com/blog/improving-the-customer-experience-personalized-product-recommendations-with-exponea/ Your Customers Want an Experience. Give it to Them! (E-Book): https://exponea.com/e-books/customer-experience/

Episode's Topic: Customer Data Management Episode's Description: How do you foster loyalty with your users? Industry leaders are now realizing the power of Customer Data Platforms in enabling the future of e-commerce: growth through loyalty. What exactly is a CDP? Why do CDPs matter? Check out this audio insight and learn why CDPs are key to creating growth through customer loyalty. Table of Contents: What is a Customer Data Platform (CDP)? The differences between CDPs and other data management systems Why Are CDPs Better for Fostering Loyalty? Additional Features to Enhance a CDP Original Article: https://exponea.com/blog/why-are-b2c-marketers-crazy-about-customer-data-platforms/ The Customer Data Guide to Sustainable Growth (E-Book): https://exponea.com/e-books/customer-data-guide