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FIR Podcast Network
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The FIR Podcast Network is the premiere podcast network for PR, organizational communications, marketing, and internal communications content. Each of the FIR Podcast Network's shows can be accessed individually. This is the EVERYTHING Feed, which gets you the latest episodes of every show in the network.
652 Episodes
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Longtime FIR listener (and one-time contributor) Bernie Goldbach asked Neville and Shel how they find quality conversations. That opened up a discussion about sources of information for staying current on communication and technology trends and how those habits have changed over the years.Continue Reading →
The post FIR #345: Sources of Information appeared first on FIR Podcast Network.
The number of change initiatives companies impose upon employees has skyrocketed from two per year in 2016 to 10 in 2022. That has left employees with a serious case of change fatigue, increasing the likelihood that these initiatives will fail. Shel and Neville look at data from Gartner and advice on how to better handle the surge of change programs, many of which companies are undertaking in response to challenges resulting from the COVID-19 pandemic. Also in this episode:
Web3 has never captured the public's imagination. The lingo of Web3 may be partly to blame.
Over half of public relations practitioners lack confidence in their data literacy skills. That's a problem when the simple but useless AVE metric is no longer the communicator's fall-back metric.
The pandemic influenced the ways companies communicated with employees, leading to a shift in the elements of communication that lift organizations' internal brands.
A quarter of Twitter users don't expect they'll be using the platform within a year.
The uproar over perceived or real copyright violations inherent in the Large Language Models used by generative AI tools is poised to find its way into laws and regulations.
Continue Reading →
The post FIR #334: Employees Really Do Hate Change appeared first on FIR Podcast Network.
While some assume NFTs are on their way out as the value of digital artwork has plummeted, brick-and-mortar retailers are increasingly finding ways to offer the ability to mint NFTs right in their stores. In this episode, Neville and Shel look at some of the latest developments in the evolution of collectible NFTs.Continue Reading →
The post FIR #268: NFTs in the Checkout Lane appeared first on FIR Podcast Network.
Astroturfing, smear campaigns, social media manipulation, unauthorized release of private information, defamation, character assassination, whisper campaigns, media planting, and gaslighting.
These activities are undertaken by the seamiest, most ethically challenged public relations practitioners. While there are far more PR professionals who abide by ethical codes, the bad actors get all the attention, leading to a sordid reputation for the industry that some believe we will never be able to overcome.
The latest example comes from the agency representing actor/producer/director Justin Baldoni, who responded to accusations of inappropriate behavior by engaging an agency that employed all of the tactics listed above. Initially, the campaign had the desired effect but ultimately backfired as the campaign itself drew more attention than the original allegations.
In this short midweek episode, Neville and Shel examine the controversy and address the idea of requiring licensing or certification of all PR practitioners and whether it would weed out those who find codes of ethics to be mere inconveniences to be ignored.Continue Reading →
The post FIR #442: Justin Baldoni’s Attack on Blake Lively Explains Why PR is a Dirty Word appeared first on FIR Podcast Network.
In this episode, Chip and Gini discuss the findings from the SAGA quarterly survey of small agency owners.Continue Reading →
The post ALP 255: What the Q4 SAGA Survey tells us about agency talent appeared first on FIR Podcast Network.
The world’s biggest PR agency laid off five percent of its global staff. It’s a sign of the headwinds facing the industry, including reduced opportunities for earned media, which is what PR agencies spend a lot of their time trying to achieve. We’ll explore what’s happening in the PR agency world in the long-form FIR... Continue Reading →
The post FIR #441: PR, AI, and Social Media Are All Shook Up appeared first on FIR Podcast Network.
The communication function offers practitioners a rare opportunity. It is one of the few roles in any organization involved in every aspect of the business. In this Circle of Fellows panel, you will hear international perspectives on how the role of communication extends beyond the exchange of knowledge and information. The panel shares thoughts on how communication fosters organizational collaboration and can be viewed as a cornerstone for professional success. Learn how the fundamental principles of strategic communication excellence can apply across different business sectors, underscoring its value in any professional context, and how effective communication enhances teamwork and innovation, drives organizational growth, builds trust, inspires change, and helps achieve results. A communication role can position the communications professional to influence, impact, and potentially lead other business areas. (Did you know that the late Intel CEO Paul Otellini was a marketer before ascending to the company’s top job?).Continue Reading →
The post Circle of Fellows #111: Professional Communication as a Leadership Foundation appeared first on FIR Podcast Network.
Even when they know it has been rigged, people assign a lot of credibility to experiments. When they see the experiment produce favorable results, for example, potential customers might be more inclined to buy. Experiments can also influence decision-makers in your company -- again, even if they assume you put your thumb on the scale. The phenomenon is similar to wrestling, with audiences knowing the match is staged by enjoying it all the same. Neville and Shel review some research on the subject and discuss ways communicators can apply experimentation to their work in this short midweek episode.Continue Reading →
The post FIR #440: Experimenting for Influence appeared first on FIR Podcast Network.
In this episode, Chip and Gini delve into the importance of empathy in agency management.Continue Reading →
The post ALP 254: Agency owners need to put themselves in other people’s shoes appeared first on FIR Podcast Network.
There is a common thread among many of the predictions and trends posts that typically blossom across the web as the year draws to a close: AI agents are poised to revolutionize (a word we don't use lightly) work in 2025. The frontier AI models -- ChatGPT, Gemini, Claude, Llama, and a few others -- have captured imaginations and led to various uses throughout the business world. But these chatbots, which deliver answers to natural-language queries, will pale compared to agentic AI, which sets off to complete tasks that require multiple steps autonomously. In this short midweek episode, Neville and Shel delve into agentic AI and its possibilities for communicators, along with five other digital marketing trends.Continue Reading →
The post FIR #439: Agentic AI Tops Digital Trends for 2025 appeared first on FIR Podcast Network.
Chip and Gini explore whether agencies should charge more upfront for initial work and creative approaches to managing client expectations and financials.Continue Reading →
The post ALP 253: Should your agency charge new clients a startup fee? appeared first on FIR Podcast Network.
It doesn't seem to be a big deal at first glance. A Google AI Overview answers a search query at the top of a Search Engine Results Page (SERP). Beneath it, all those traditional links and snippets are still there. However, analyses reveal that many people are reading the AI Overview and calling it quits -- they never click a link to visit a website. That's concerning to organizations that have relied on Search Engine Optimization (SEO) to drive traffic to their pages. In this short midweek FIR podcast episode, Neville and Shel look at the data and the trends and recommend actions communicators can take to ensure their web properties still get attention as the shift to AI search continues.Continue Reading →
The post FIR #438: Google’s AI Overviews Are Upending SEO appeared first on FIR Podcast Network.
Research finds that corporations no longer see AI as a novelty; it's a full-blown business tool, one that is so critical that its development is mostly being done in-house. In the November long-form episode of "For Immediate Release," Neville and Shel review new research about AI's place in the business world and among employees. Also in this episode, we take a look at social media in 2024 -- a consequential year -- and what to expect in 2025. Beutler Ink has published its principles for ethically engaging with Wikipedia. Companies will twist themselves in knots deciding whether, and how, to respond to social and political issues that arise during the next four years of the second Trump Administration. Bluesky's growing popularity, and an open API, has led to a burgeoning collection of third-party apps. And Coca-Cola misfired with an AI-generated holiday commercial...or did they? In his Tech Report, Dan York looks at the post-Twitter social media world, Bluesky's looming challenges, X's reminder that it owns your account; the impending court decision on the TikTok ban, and Australia's new law banning social media for children under 16.Continue Reading →
The post FIR #437: AI Takes Root in the Workplace appeared first on FIR Podcast Network.
Bluesky -- the Twitter-esque social network that has suddenly started attracting refugees from Elon Musk's X -- had its start when Twitter co-founder Jack Dorsey asked software engineer Jay Graber to introduce federation to Twitter. She told him she couldn't, but she could create a new social network based on a new federation protocol called AT, a decentralized foundation for public social media. At first, Bluesky was an invitation-only network. Many of those who scored invites were underwhelmed. But a surge of migrations from X has reinvigorated Bluesky, which is also adding features as a further incentive for people to join and stay. In this short midweek episode, Neville and Shel discuss Bluesky's potential and whether communicators should consider establishing a presence for their companies or clients.Continue Reading →
The post FIR #436: Nothin’ But Bluesky (and TikTok and Threads and Instagram and WhatsApp…) appeared first on FIR Podcast Network.
In this episode, Chip and Gini discuss PR professionals wanting a seat at the table when it comes to business decision-making.Continue Reading →
The post ALP 252: Strengthening your PR agency’s role in business decisions appeared first on FIR Podcast Network.
Few communication disciplines are as challenging as executive communication. These professionals ensure that organizational leaders communicate effectively, whether making a speech or delivering testimony to a governmental body. In the November 2024 installment of Circle of Fellows, our panel explored executive communication challenges like rebuilding institutional trust in an era of widespread credibility loss, working closely with executives whose time is limited, and helping executives communicate effectively during a crisis. Learn how seasoned communicators navigate these complexities while avoiding communication failures that can escalate into PR disasters. Our panel of Fellows shared proven strategies for ensuring consistent communication among all members of an executive team, helping executives communicate the “why” behind decisions, and making good apologies when needed.Continue Reading →
The post Circle of Fellows #110: Executive Communication appeared first on FIR Podcast Network.
When executives justify their return-to-office mandates, they almost universally cite the collaboration and innovation that results from serendipitous encounters between employees. They also point to the need to boost productivity. The problem with these arguments is that the evidence does not support them. In this short midweek FIR episode, Neville and Shel look at one financial services company that has seen eye-popping increases in performance metrics since listening to its employees and adopting a policy that lets employees work where they want. We also review a report on what it actually takes to build connections and collaboration in organizations.Continue Reading →
The post FIR #435: Physical Presence is Not a Collaboration Magic Bullet appeared first on FIR Podcast Network.
In this episode, Chip and Gini discuss the common challenges agencies face in obtaining timely feedback and necessary information from clients.Continue Reading →
The post ALP 251: What to do when clients don’t get your agency what it needs to succeed appeared first on FIR Podcast Network.
Among the many post-election analyses flooding media channels are reports that mainstream media and social media wielded far less influence than they have in the past. Instead, influencers and podcasts held sway. In this short midweek FIR episode, Neville and Shel break down the reports and discuss the impact on communicators far beyond the election and politics.Continue Reading →
The post FIR #434: Podcasts Defeat Mainstream Media in 2024 U.S. Election appeared first on FIR Podcast Network.
In this FIR Interview, Shel Holtz and Neville Hobson speak with Monique Zytnik, a business communicator and author of Internal Communications in the Age of Artificial Intelligence. Monique delves into the transformative impact of AI on internal comms, highlighting the need for experiential, audience-centered engagement over a flood of generic content. This approach, she explains,... Continue Reading →
The post Trends, AI and Authenticity in Internal Comms with Monique Zytnik appeared first on FIR Podcast Network.
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