Failure is Knowledge Podcast Hosted by Terryl Humphrey

If you’ve ever wondered how podcasting can grow your business, this episode is for you. After recording hundreds of episodes and helping leaders launch their podcast with confidence, I discovered something powerful: Your voice is a business tool. Your story attracts customers. Your podcast builds trust before you ever make an offer. In this episode, I break down exactly how to use podcasting to grow your business, build relationships, increase exposure, and become the go-to authority in your industry. I share real stories, real experiences, and the processes I’ve used to turn conversations into clients and leaders into confident storytellers. You’ll learn: -Why podcasting positions you as an expert -How conversations build trust that leads to customers -The power of “unexpected listeners” -Why your voice has more influence than you think -How podcasting becomes a bridge to new relationships -Why leaders must launch with confidence — not perfection -How spotlighting others leads to word-of-mouth growth -Why consistency is the real secret to winning in podcasting Whether you're a business owner, leader, or someone ready to grow your influence, podcasting is one of the fastest ways to build connection, authority, and visibility. If you're ready to launch your podcast with confidence and attract more customers, this episode gives you the blueprint. Want help launching your podcast with confidence? Click this link to join the podcast training and launch your podcast with confidence: https://www.failureisknowledge.com/webinar1 Support this podcast at — https://redcircle.com/failure-is-knowledge-podcast-hosted-by-terryl-humphrey/exclusive-content

Launching a podcast is easy. Staying committed is what separates the 90% who quit from the 10% who grow. In today’s episode of the Failure Is Knowledge Podcast, we talk about the real reason your podcast matters — and why commitment is the key to long-term growth, consistency, clarity, and impact. Most people want to start a podcast… But they don’t realize it requires time, energy, and investing in yourself. When you stay committed to your message, something powerful happens: ⭐ Your confidence grows ⭐ Your storytelling improves ⭐ Your audience starts to trust you ⭐ Your voice makes a difference ⭐ Your brand becomes recognizable Inside this episode, you’ll learn: ✔️ Why time is your biggest advantage as a podcaster ✔️ How your energy influences your audience ✔️ Why consistency builds trust ✔️ Why 90% of podcasters quit after Episode 3 ✔️ How to grow your podcast even if you’re starting from scratch ✔️ What commitment really looks like behind the scenes ✔️ How to start ugly and improve over time If you’re ready to launch your podcast — not as a hobby, but as a leader ready to make a difference — this episode will give you the clarity and confidence you need. 🎙️ Your voice matters. Your story matters. Your commitment matters. 👉 Ready to launch your podcast with confidence? Join the Podcast Launch Training and take the first step today. Start here →https://www.failureisknowledge.com/webinar1 Support this podcast at — https://redcircle.com/failure-is-knowledge-podcast-hosted-by-terryl-humphrey/exclusive-content

Your voice has power, and your story can change someone’s life. In this episode, we break down why your podcast isn’t just content… Its impact. Someone out there is waiting to hear your message, your lessons, and the setbacks you turned into success. When you share your story consistently, people begin to say: ⭐ “I feel seen.” ⭐ “I feel valued.” ⭐ “I’m not alone.” If you’ve been wanting to make a difference but didn’t know where to start, launching your podcast with confidence is the first step. Today, I break down: ✔️ Why your story matters ✔️ How your message creates real impact ✔️ Why consistency builds trust ✔️ How your podcast becomes someone’s lifeline ✔️ Why you must get out of your own way and hit publish Your podcast can change lives — starting with yours. I’m your host, Terryl Humphrey, creator of the Failure Is Knowledge Podcast and mentor to leaders ready to launch their podcast with confidence. Support this podcast at — https://redcircle.com/failure-is-knowledge-podcast-hosted-by-terryl-humphrey/exclusive-content

In this episode of the Failure Is Knowledge Podcast, Steven Oliver—Branch Manager of the Florida Family Mortgage Team powered by Nexa Mortgage—shares his journey from growing up in poverty, serving in the Army, working in finance, and becoming one of Florida’s top loan officers. Steven breaks down the five pillars of mortgage success, why failure is essential to growth, how he became known as the AUS King, and how he helps families secure homes even with low credit scores. If you're interested in real estate, mortgage lending, homeownership, credit repair, or entrepreneurship, this conversation will change your perspective. Steven explains the reality behind underwriting, equity, renting vs. buying, and how to build trust in a numbers-driven industry. 🔥 Topics Covered: • How Steven transitioned from finance to mortgages • What he learned growing up in a low-income family • Why low-credit buyers deserve a chance • How he became the “AUS King” • The truth about equity, renting, & building wealth • How failure shaped his work ethic and purpose 🎙️ About the Failure Is Knowledge Podcast: We turn setbacks into success stories by showcasing leaders, entrepreneurs, and everyday people who overcame adversity and found purpose. Learn more about Steven: FloridaFamilyMortgageTeam.com Instagram: @steven.oliver.m00 Facebook: Steven Oliver – Branch Manager #failureisknowledge #mortgagebroker #realestate #homeownership #financialliteracy #mortgagetips #successstory #veteranentrepreneur #AUSKing #creditrepair Support this podcast at — https://redcircle.com/failure-is-knowledge-podcast-hosted-by-terryl-humphrey/exclusive-content

In this powerful conversation with Tony from ISI Publishing, we explore what it really means to live by Iron Sharpens Iron — how challenges, setbacks, and authenticity build stronger leaders, storytellers, and creators. Tony shares his journey from growing up in East Cleveland to becoming an attorney, author, and publisher, helping others share their stories through books. Together, we talk about how faith, vulnerability, and representation can transform failure into wisdom. You’ll learn how storytelling creates impact, how publishing connects to purpose, and why being authentic is your greatest business advantage. In this episode: -How Iron Sharpens Iron shapes Tony’s mission -Lessons from publishing “Unlocking Potential” -The importance of representation in leadership -How failure and faith fuel growth -Why storytelling builds trust, legacy, and exposure -Finding your authentic voice through writing and podcasting Timestamps 0:00 – Intro: Iron Sharpens Iron 3:45 – The power of representation 8:30 – From fear to publishing your story 15:00 – Overcoming imposter syndrome 21:50 – How to turn pain into purpose 27:40 – The value of mentorship and accountability 33:10 – Failure isn’t final — it’s knowledge 40:00 – Why storytelling builds connection 45:30 – Final takeaway: Keep sharpening About ISI Publishing ISI (Iron Sharpens Iron) Publishing empowers new authors to write, publish, and share their stories with the world. Their message: Your story matters. Someone’s waiting to hear it. Work with FIK Advertising We help leaders launch their podcast with confidence. Send us a DM if you would liked to be featured on the Failure is Knowledge Podcast. Support this podcast at — https://redcircle.com/failure-is-knowledge-podcast-hosted-by-terryl-humphrey/exclusive-content

Doubting your podcast? This episode shows why growth begins with belief and small risks. We break down three moves: learn what you bring, perfect your value with daily reps, and share it consistently so you stop disqualifying yourself and start building momentum. I’m Terryl Humphrey, and I’m documenting my 90-day push to grow this podcast and business from the ground up. You’ll learn: -How to reframe self-doubt and identify the value you already have -A simple practice routine to build on-camera confidence -Why sharing early (and often) attracts the right audience -The difference between hobby energy and business discipline If you want to launch your podcast, share your story, and attract more customers, this is your playbook. Support this podcast at — https://redcircle.com/failure-is-knowledge-podcast-hosted-by-terryl-humphrey/exclusive-content

Every podcaster wants growth, but few are willing to take the risks that lead to it. In this episode, I share how taking consistent risks transformed my podcast, built my confidence, and helped me turn my platform into a business. You’ll learn: -Why “No Risk, No Growth” is the mindset every podcaster needs -How small risks build long-term consistency and credibility -The difference between a hobby show and a growing podcast brand -How to plan, pivot, and learn from every setback -Ways to turn your podcast into a platform that creates real opportunity 🎙️ Whether you’re just starting or rebuilding, this episode will remind you that growth only happens when you’re bold enough to risk failure. Support this podcast at — https://redcircle.com/failure-is-knowledge-podcast-hosted-by-terryl-humphrey/exclusive-content

Most podcasters blend in. In this episode of Failure Is Knowledge, I show you how to create your competitive advantage so your show stands out, attracts the right audience, and grows like a business. We’ll break down a simple SWOT for podcasters (Strengths, Weaknesses, Opportunities, Threats) and turn it into action: -Strengths: Own what makes you different so your voice becomes the differentiator. -Weaknesses: Identify gaps (team, resources, clarity) and turn them into growth plans. -Opportunities: Use feedback loops, offers, and audience language to position value. -Threats: Competing shows + impatience—why consistency and focus win. You’ll also learn how to niche your audience language, why “serve everyone = serve no one,” and how to think like a strategist (not just a creator) so your podcast becomes a business. If you’re a podcaster or leader struggling to stand out, this is your roadmap to build authority, communicate value, and create a durable podcast advantage. Support this podcast at — https://redcircle.com/failure-is-knowledge-podcast-hosted-by-terryl-humphrey/exclusive-content

If you’re a leader or creator with a podcast that isn’t paying the bills yet, this episode shows you how to turn your show into a real business. After 5 years of podcasting, I finally cracked the path: move beyond “just conversations” to a clear offer, consistent marketing, and confident sales. You’ll learn how to: • Turn sales into simple conversations that book clients • Use your podcast as marketing that educates and builds trust • Package your value (pricing, deliverables, outcomes) so buyers say yes • Pivot fast, stay patient, and keep improving until profit follows By the end, you’ll know how to position your show as a Business Spotlight that gives leaders and business owners real exposure and generates revenue for you. Subscribe for weekly episodes on podcast growth, B2B podcasting, offers, pricing, sales, content strategy, and creator business operations. Work with me: Want your business featured on the show or help productize your podcast offer? DM me or email me to learn about the Business Spotlight package. Support this podcast at — https://redcircle.com/failure-is-knowledge-podcast-hosted-by-terryl-humphrey/exclusive-content

If you’re a leader battling comparison, this episode is your reset. I break down why comparison stalls your growth and how podcasting helps you lead with clarity, build company culture, and communicate your mission so people follow. After speaking at the EMpower Conference, I saw firsthand that podcasting isn’t just talk; it’s a strategy for leadership storytelling, employee alignment, and trust. In this video, we dig into sharing your experiences, setting the tone as a leader, and using a podcast to turn values into everyday behaviors. If you want your team to know, like, and trust your direction, start where influence begins: your voice. What you’ll learn: • Why leaders must stop comparing and start documenting • How podcasting builds culture and alignment across teams • Turning stories into strategy: mission, values, and execution • Practical examples: episodes, trailers, clips, and quotes that drive engagement • Leading by example and inviting your team into the journey Ready to lead without comparison? Use podcasting to make your mission visible and your culture repeatable. ► Want help launching a leadership podcast for your company? DM me about the Business Spotlight (interview + trailer + short clips + quotes). Support this podcast at — https://redcircle.com/failure-is-knowledge-podcast-hosted-by-terryl-humphrey/exclusive-content

We all face setbacks, but what if your failure was the lesson that prepared you for success? In this motivational EMpower Conference talk, Terryl Humphrey, author, speaker, Marine, and host of the Failure is Knowledge Podcast, shares how losing his YouTube channel with 893 podcast episodes became the moment that helped him grow as a leader and creator. You’ll learn the three secrets to building culture through podcasting and how to use your story to connect with others, lead with confidence, and turn every failure into knowledge. 🎙 What You’ll Learn • How to turn failures into knowledge and grow from setbacks • Why sharing your vision builds trust and helps people feel seen • The key to communicating with consistency and leading through storytelling • Why podcasting builds a stronger culture for leaders and organizations • How your story, voice, and consistency create influence and opportunity This message is for entrepreneurs, leaders, and creators who want to inspire others, strengthen their culture, and share their story through podcasting or speaking. Terryl breaks down how failure is not the end; it’s the education that shapes your impact. Support this podcast at — https://redcircle.com/failure-is-knowledge-podcast-hosted-by-terryl-humphrey/exclusive-content

Clarity changes everything. In Day 31 of my 90-day journey (59 days left), I share the breakthrough that finally gave me momentum: realizing my lane isn’t just creating content, it’s building a podcast business that helps business owners gain exposure. What’s inside: • Discovering why most creators blend in and how to stand out • Why exposure is the #1 problem business owners face • Turning podcast interviews into marketing assets (trailers, clips, quotes) • Documenting the full process: marketing, sales, operations, and offers • Building consistency and trust so customers know, like, and trust you This episode shows why podcasting isn’t just about conversations; it’s about positioning yourself as a business owner’s exposure engine. If you’ve been creating content but struggling to attract clients, this will give you a clearer path forward. ► Subscribe for more: podcast growth, messaging, content strategy, guest promotion, audience growth, and creator business tips. ► Want your business featured on the show? DM me about the Business Spotlight. #Podcasting #BusinessGrowth #Entrepreneurship #ContentStrategy #PodcastBusiness #Exposure #PodcastMarketing #BusinessOwners #CreatorTips #FailureIsKnowledge Support this podcast at — https://redcircle.com/failure-is-knowledge-podcast-hosted-by-terryl-humphrey/exclusive-content

Your podcast will change, and that’s a good thing. In Day 30 of my 90-day journey (now 60 days left), I share how pausing to refine my messaging, clarify who I serve, and simplify my offer unlocked momentum. I realized my podcast isn’t just a conversation, it’s a Business Spotlight that helps business owners gain exposure through podcasting. What’s inside: -Why your podcast strategy must evolve -Crafting a simple elevator pitch your audience remembers -Shifting from “launch/grow/monetize” to one clear problem -How exposure-focused offers attract the right clients -Being patient, tracking progress, and building consistency If your podcast business feels stuck, this episode shows how to focus your content strategy, communicate value clearly, and turn your show into an exposure engine. ► Subscribe for more: podcast growth, messaging, content strategy, guest promotion, audience growth, and creator business tips. ► Want your business featured on the show? DM me about the Business Spotlight. Support this podcast at — https://redcircle.com/failure-is-knowledge-podcast-hosted-by-terryl-humphrey/exclusive-content

Welcome to Day 21 of my 90-day challenge to grow a podcast business. Today I share a major realization: podcasting isn’t just conversations. It’s a stage. A platform. A form of promotion that gives business owners visibility, credibility, and a chance to connect with new customers. For years, I thought I was “just” podcasting for fun. But now I understand: I’ve been building a platform all along. And a platform has value when you learn how to use it to spotlight others, bring awareness, and create opportunities. In this episode, you’ll discover: -Why a podcast is more than just a microphone and a conversation -How promotion and awareness drive growth -What it means to sell the stage you’ve built, not just content -Why every business owner needs to know the business they’re really in If you’ve ever wondered how to turn your podcast into something bigger, this one’s for you. 👉 Comment your biggest takeaway: Do you see your podcast as a platform? 👉 Want your business spotlighted on the Failure is Knowledge Podcast? Send me a message. #PodcastBusiness #FailureIsKnowledge #BusinessGrowth #Promotion Support this podcast at — https://redcircle.com/failure-is-knowledge-podcast-hosted-by-terryl-humphrey/exclusive-content

In this episode of the Failure is Knowledge Podcast, we sit down with Eddie Mac to unpack the story behind the EMpower Conference, a movement designed to create platforms where stories, voices, and ideas connect to inspire growth and transformation. Eddie shares how a simple hoodie sparked the vision for a full-scale conference, why staying curious fuels creativity, and how disruption in our thinking leads to personal and professional breakthroughs. You’ll discover: -Why the EMpower Conference was created and the mission behind it -How to use your story as a launchpad to inspire others -The connection between curiosity, mindset, and growth -Why failure is not the end, but knowledge in disguise -How platforms like podcasts and conferences create visibility, connection, and opportunities This episode isn’t just about an event; it’s about what happens when we pay attention, stay curious, and commit to empowering others. Comment below: What does empowerment mean to you Support this podcast at — https://redcircle.com/failure-is-knowledge-podcast-hosted-by-terryl-humphrey/exclusive-content

Day 19 of my 90-Day Podcast Business Challenge (4th attempt!). I couldn’t go live today because of YouTube’s 24-hour stream activation, but there’s always a lesson. In this update, I break down how I’m building a real podcast business: dialing in the offer (Business Spotlight), tracking KPIs, and doing daily outreach to hit goals. What you’ll learn • Why a 24-hour streaming block became a built-in lesson (Failure = Knowledge) • The Business Spotlight offer: stories create trust and attract customers • KPIs for creators: what to track and why it matters • Outreach math: how many conversations you need to hit sales targets • Routine over motivation: showing up daily with a set schedule Timestamps -0:00 Day 19 update and the 24-hour stream delay -1:45 Failure to lesson: how I reframe setbacks -4:30 Clarifying the offer: Business Spotlight for entrepreneurs -8:10 KPIs for podcasters and why tracking tells the story -12:20 Outreach math and how 10 clients equals 100 quality touchpoints -16:05 Building a daily schedule you can keep -19:10 Starting over on YouTube, but not from zero thanks to experience and blueprint -22:10 How you can get your business spotlighted If this helped, comment your number one KPI you will track this week and subscribe to follow the rest of the 90-day journey. Want your story spotlighted? Comment “SPOTLIGHT” and I’ll DM details. #90DayChallenge #PodcastBusiness #KPIs #CreatorToCEO #FailureIsKnowledge #Entrepreneurship Support this podcast at — https://redcircle.com/failure-is-knowledge-podcast-hosted-by-terryl-humphrey/exclusive-content

On Day 18 of my 90-Day Challenge, I share what’s actually working (and what isn’t) as I rebuild my podcast business from the ground up—after losing a 700+ sub channel. This fourth attempt is different because I finally nailed: -Who I serve (entrepreneurs) -What I sell (Business Spotlight packages) -How it helps (story → trust → customers) You’ll hear hard lessons on packaging your offer, why sponsorships ≠ a business by themselves, and how to stay consistent when you’re starting over. In this episode 0:00 Why “success is built one day at a time” 2:35 Losing my channel & why I’m not starting from zero 5:28 Nailing the right customer, product, and message 9:44 Packaging your offer so it feels valuable 13:20 The Business Spotlight: stories that sell 16:55 Consistency, confidence, and community If this helped, drop your biggest takeaway in the comments and hit subscribe to follow the rest of the 90-day journey. Work with me: Comment “SPOTLIGHT” and I’ll DM you details. New channel: rebuilding from 0—join early and watch it grow. #Hashtags #90DayChallenge #PodcastBusiness #Entrepreneurship #CreatorToCEO #FailureIsKnowledge Support this podcast at — https://redcircle.com/failure-is-knowledge-podcast-hosted-by-terryl-humphrey/exclusive-content

On Day 13 of my 90-Day Challenge to build a podcast business, I unpack a hard-won truth: your podcast must change as YOU grow. The real breakthrough isn’t gear or editing tricks—it’s solving the right problem for your audience and for your business. What I cover in this episode: -Why most podcasts quit (and how to avoid becoming a statistic) -The shift from “how to start” → confidence to show up → systems that scale -Moving from “content creator” to business owner (yes, you need an offer) -The Business Spotlight model: using your show to highlight founders so customers connect with their stories -Community, consistency, and why confidence is the true bottleneck Lessons from my 4th attempt at turning a podcast into a real business If you’re stuck, overwhelmed, or pivoting—this episode will help you rethink your approach and evolve on purpose. 👉 Drop your biggest takeaway in the comments. 👉 Want your business spotlighted on the show? DM me “SPOTLIGHT” to start the convo. #90DayChallenge #PodcastBusiness #FailureIsKnowledge #Entrepreneurship #CreatorToCEO Support this podcast at — https://redcircle.com/failure-is-knowledge-podcast-hosted-by-terryl-humphrey/exclusive-content

On Day 11 of my 90-Day Challenge to build a $100K podcast business, I woke up to an unexpected email: my account on a major social platform was suspended. Instead of letting it stop me, I used the setback as fuel to gain more clarity: • Why failure is impossible to predict — but always a teacher • How confidence and persistence turn obstacles into opportunities • The importance of spotlighting entrepreneurs’ stories so their customers can truly connect • Why serving first will always open the door to business growth Failure is Knowledge isn’t just a podcast — it’s a reminder that every setback carries a lesson. Even Michael Jordan failed. What mattered was that he got back up and kept building. This short episode is a raw update on the realities of entrepreneurship: unexpected challenges, late-night pivots, and the clarity that comes when you push through. 👉 Tune in, learn the lesson, and remember — the spotlight belongs on your story. 📧 Inquiries: terryl@failureisknowledge.com #90DayChallenge #FailureIsKnowledge #Entrepreneurship #PodcastBusiness Support this podcast at — https://redcircle.com/failure-is-knowledge-podcast-hosted-by-terryl-humphrey/exclusive-content

It’s late. It’s Day 5 of my 90-Day Challenge to build a podcast business to $100,000, and I almost didn’t go live… but this moment of showing up mattered. Here’s what I discovered tonight: -The real business isn’t just podcasting — it’s spotlighting entrepreneurs’ stories. -Confidence is the foundation — without it, launching, growing, and monetizing a podcast doesn’t work. -Spotlights create customers — when people know your mission and your story, they trust you. What hit me tonight is that businesses don’t stand out because of what they sell, but because of the story behind who they are. And that’s the difference the Business Spotlight makes. Even though I only reached out to 9 people today (goal was 30), I gained something more valuable: clarity. 👉 Share your mission in the comments — spotlight your story. 👉 Subscribe if you believe stories are what connect customers to businesses. 📧 Inquiries: terryl@failureisknowledge.com #90DayChallenge #FailureIsKnowledge #BusinessSpotlight #PodcastBusiness #Entrepreneurship Support this podcast at — https://redcircle.com/failure-is-knowledge-podcast-hosted-by-terryl-humphrey/exclusive-content