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Fanalytics with Mike Lewis
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Fanalytics with Mike Lewis

Author: Fanalytics

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Emory University Marketing Professor Mike Lewis weighs in on sports analytics — the business side and the on-field side. What makes us different? An academic perspective. This podcast is going to be rigorous both in terms of theory and in terms of statistics.
291 Episodes
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00:00 Introduction to Fanalytics Podcast00:28 The Crisis in Higher Education01:25 Higher Education as a Fandom03:47 Impact of Government Policies on Higher Ed07:51 Foundations of University Fandom10:58 Managerial Misalignment in Universities12:02 Administrative Bloat vs. Core Fandom13:49 Political Leanings and Fandom17:34 International Students and Fandom Influence21:27 Generational Fandom and Managerialization26:31 Final Thoughts on Higher Education  Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com.  And make sure to follow us on social! Instagram: @fanalyticsmikelewisTwitter: @fanalyticsmikeYouTube: @fanalyticsmikeTikTok: @fanalyticspodcast
00:00 Welcome to the Fanalytics Podcast00:07 Cultural Reflections on the Super Bowl00:31 Introduction to the NBA All-Star Game00:41 The Concept and Appeal of All-Star Games01:30 History and Decline of All-Star Games03:00 Major League Baseball: The Origin of All-Star Games07:38 The NBA All-Star Game: A Look Back12:55 The Decline in Viewership17:33 NBA's Attempts to Revitalize All-Star Weekend23:59 Challenges in Motivating Modern Athletes26:05 Conclusion and Where to Find More Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com.  And make sure to follow us on social! Instagram: @fanalyticsmikelewisTwitter: @fanalyticsmikeYouTube: @fanalyticsmikeTikTok: @fanalyticspodcast
00:00 Welcome to the Fanalytics Podcast00:14 The Cultural Significance of the Super Bowl01:45 Key Themes of the Super Bowl03:46 The Impact of the Super Bowl on Football Teams12:17 Gambling and the Super Bowl20:07 Super Bowl Halftime Show: Evolution and Impact25:38 Advertising at the Super Bowl30:53 Concluding Thoughts on the Super Bowl and NFL Fandom Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com.  And make sure to follow us on social! Instagram: @fanalyticsmikelewisTwitter: @fanalyticsmikeYouTube: @fanalyticsmikeTikTok: @fanalyticspodcast
00:00 Introduction to the College Football Playoff01:16 The Positives of the College Football Playoff01:38 Viewership and Popularity Metrics05:00 Challenges and Questions about the CFP08:33 Impact on Regular Season and Conference Realignment14:16 Long-Term Ramifications and Final Thoughts16:21 Announcement and Conclusionmore content at fanalytics.substack.com Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com.  And make sure to follow us on social! Instagram: @fanalyticsmikelewisTwitter: @fanalyticsmikeYouTube: @fanalyticsmikeTikTok: @fanalyticspodcast
00:00 Welcome to Fanalytics 202500:13 The Evolution of Fandom01:24 Key Forces Shaping Fandom03:27 Predictions for 202506:30 College Football Predictions10:05 Pro and College Football Viewership12:20 NBA's Struggles and Predictions16:37 Women's College Basketball Insights21:22 The Decline of Superhero Movies25:07 Netflix and WWE Partnership28:04 Warhammer: The Next Big Fandom?31:44 Conclusion and Summary Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com.  And make sure to follow us on social! Instagram: @fanalyticsmikelewisTwitter: @fanalyticsmikeYouTube: @fanalyticsmikeTikTok: @fanalyticspodcast
00:00 Introduction to Fanalytics Podcast00:19 Recap of Previous Episode00:27 Top Fandom Events and People of 2024: Numbers 5 to 102:31 Political Endorsements and Fandom05:21 Paris Olympics Controversy08:18 World Series Viewership Analysis12:47 Caitlin Clark's Impact on Women's Basketball19:43 Jake Paul vs. Mike Tyson: The Biggest Fandom Event24:33 Key Lessons from 2024 Fandom Events30:41 Looking Ahead to 2025 Predictions  Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com.  And make sure to follow us on social! Instagram: @fanalyticsmikelewisTwitter: @fanalyticsmikeYouTube: @fanalyticsmikeTikTok: @fanalyticspodcast
00:00 Welcome to the Fanalytics Podcast00:07 Top 10 Fandom Events of 2024: Introduction01:16 Joe Rogan and Donald Trump: A Cultural Realignment04:50 Deadpool and Wolverine: The Power of Established IP08:11 NFL Quarterback Strategies: Cowboys vs. Steelers12:25 Travis Kelce and Taylor Swift: A Cultural Unifier15:15 The Costco Guys: Viral Fame in the Social Media Era19:17 Recap and Conclusion: Fandom Events 10 through 622:38 Closing Remarks and Where to Find More Content Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com.  And make sure to follow us on social! Instagram: @fanalyticsmikelewisTwitter: @fanalyticsmikeYouTube: @fanalyticsmikeTikTok: @fanalyticspodcast
00:00 Introduction to the Biggest Boxing Event of the Year01:05 Boxing Legends: Mike Tyson vs. Jake Paul03:02 The Marketing Genius of Jake Paul04:53 Mike Tyson: From Bad Guy to Hero06:10 Social Media Influence and Audience Reach08:37 Challenges and Future of Boxing15:56 The Spectacle vs. Legitimate Competition17:36 Conclusion and Future Predictions  Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com.  And make sure to follow us on social! Instagram: @fanalyticsmikelewisTwitter: @fanalyticsmikeYouTube: @fanalyticsmikeTikTok: @fanalyticspodcast
00:00 Welcome to Fanalytics Podcast00:04 Introduction to Today's Topic: Major League Baseball00:21 Comparing MLB and WNBA Fandom01:50 Strengths of Baseball: A Historical Perspective03:02 Local Attendance: MLB's Stronghold07:41 National Viewership: A Decline in Popularity21:09 Financial Health of MLB24:59 Conclusion and Future Outlook26:26 Upcoming Episodes and Closing Remarks Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com.  And make sure to follow us on social! Instagram: @fanalyticsmikelewisTwitter: @fanalyticsmikeYouTube: @fanalyticsmikeTikTok: @fanalyticspodcast
 00:00 Welcome to the Fanalytics Podcast00:11 The WNBA: A Mixed Story00:36 The Importance of the WNBA in 202401:21 Challenges and Media Coverage02:33 Fandom and Financial Concerns03:50 Key Questions About the WNBA05:26 The Caitlin Clark Effect06:12 Social Justice vs. Sports League17:50 Media Attention and Marketing Challenges19:05 Olympic Snub and NBA Frustrations20:54 Rivalry and League Dynamics21:44 Megan Rapinoe's Controversy23:07 WNBA's Business and Fandom25:39 International Potential and Challenges26:42 Fandom Politics and Future Directions31:20 Concluding Thoughts and Future Topics Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com.  And make sure to follow us on social! Instagram: @fanalyticsmikelewisTwitter: @fanalyticsmikeYouTube: @fanalyticsmikeTikTok: @fanalyticspodcast
00:00 Introduction to the Fanalytics Podcast00:08 The Cultural Significance of Baseball02:55 Current State of Major League Baseball04:28 Key Players to Watch in 202404:58 Aaron Judge: The New York Yankee Star08:20 Shohei Otani: The Japanese Unicorn10:54 Paul Skenes: The Rising Star14:25 Analyzing Media Attention and Trends19:12 The Chicago White Sox: A Case Study in Futility24:21 Conclusion and Final ThoughtsThe Google Trends data is at fandomanalytics.comGet the Fanalytics book at https://www.amazon.com/Fandom-Analytics-Creating-Harnessing-Consumer/dp/3031659244 Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com.  And make sure to follow us on social! Instagram: @fanalyticsmikelewisTwitter: @fanalyticsmikeYouTube: @fanalyticsmikeTikTok: @fanalyticspodcast
00:00 Introduction and Overview01:00 College Football Highlights03:06 The Big Ten and SEC Dominance06:27 NFL Week One Highlights07:40 The NFL Quarterback Market15:10 Pittsburgh Steelers' Unique Strategy20:37 Upcoming NFL and College Football Stories24:08 Conclusion and Sign-Off Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com.  And make sure to follow us on social! Instagram: @fanalyticsmikelewisTwitter: @fanalyticsmikeYouTube: @fanalyticsmikeTikTok: @fanalyticspodcast
The Interplay of Politics and Sports: A Cultural Analysis | Fanalytics PodcastJoin Mike Lewis, professor at Emory University, as he examines the intricate relationship between politics and sports in this Fanalytics podcast episode. Delve into the cultural segments of political ideologies and their impact on the 2024 election, exploring fandom data from the Next Generation Fandom Survey. Discover the cultural preferences of Donald Trump and Kamala Harris supporters, the influence of celebrities in politics, and the potential electoral sway of high-profile endorsements from figures like Taylor Swift and Elon Musk. For more in-depth analysis and data, visit www.fandomanalytics.com.00:00 Introduction to Fanalytics Podcast00:06 The Interplay Between Politics and Sports02:47 Cultural Segments and Political Ideologies05:19 Celebrity Influence in Politics09:51 Analyzing Celebrity Popularity Among Political Fans16:33 Do Celebrity Endorsements Matter?17:55 Taylor Swift's Potential Impact on Elections22:27 Conclusion and Further Resources  Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com.  And make sure to follow us on social! Instagram: @fanalyticsmikelewisTwitter: @fanalyticsmikeYouTube: @fanalyticsmikeTikTok: @fanalyticspodcast
Analyzing the Paris 2024 Olympics: Success, Politics, and Future of FandomIn this episode of the Fanalytics podcast, Professor Mike Lewis from Emory University explores the impact and future of the Paris 2024 Olympics. Delving into the opening and closing ceremonies, viewership statistics, and memorable moments, Mike assesses whether the games were a success and how they fit into the evolving landscape of sports fandom. He highlights the mix of politics and sports, the creation of niche stars, and the contrast between leveraging well-known celebrities versus nurturing new Olympic legends. The episode also teases an upcoming discussion on political fandom and its cultural ramifications.00:00 Introduction to Fanalytics Podcast00:29 The Significance of the Olympics01:54 Analyzing the 2024 Paris Olympics05:21 Historical Context and Olympic Narratives09:03 Memorable Moments from the 2024 Games14:55 Key Takeaways from the Paris Olympics23:30 Conclusion and Upcoming Topics Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com.  And make sure to follow us on social! Instagram: @fanalyticsmikelewisTwitter: @fanalyticsmikeYouTube: @fanalyticsmikeTikTok: @fanalyticspodcast
NFL Fandom Rankings 2024: Top and Bottom Teams Analyzed!Join Mike Lewis, a professor at Emory University, as he delves into the world of NFL fandoms in 2024 on the Fanalytics podcast. Discover where each NFL team stands in terms of fan engagement, attendance, social media following, and economic potential. Mike provides a detailed breakdown of teams ranked from the struggling to the elite, and analyzes what makes their fan bases tick. He also explores the methodologies used to gather and interpret the data, ensuring an insightful understanding of the cultural analytics behind NFL fandoms. Stay tuned for a fascinating look into the best and the worst fandoms in the NFL!00:00 Introduction to Fanalytics Podcast00:06 Overview of NFL Fandom Analysis00:47 Methodology Recap03:15 Quad 4: Teams Driven by Hope04:49 Quad 3: Transitional Teams06:43 Quad 2: Solid Performers25:04 Quad 1: NFL Royalty36:47 Final Thoughts and Conclusion Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com.  And make sure to follow us on social! Instagram: @fanalyticsmikelewisTwitter: @fanalyticsmikeYouTube: @fanalyticsmikeTikTok: @fanalyticspodcast
Evaluating NFL Fandom: A Deep Dive into the Bottom Half of the RankingsIn this episode of the Fanalytics podcast, Professor Mike Lewis from Emory University explores the intricate dynamics of NFL fandom. He discusses why assessing fan bases is crucial and outlines his analytical method. Using metrics like ticket prices, attendance, and social media following, Lewis ranks NFL teams from 32 to 17, highlighting the significant factors and historical narratives that influence each team's fan engagement. Key issues such as market size, income levels, historical success, and the presence of elite quarterbacks are examined to understand fandom outcomes. Teams like the Arizona Cardinals, LA Chargers, Washington Commanders, and more are discussed in detail, providing insights into why they rank as they do and what challenges they face in building stronger fanbases.00:00 Welcome to the Fanalytics Podcast00:35 The Importance of Evaluating NFL Fandom03:45 Analyzing NFL Teams: Methodology06:53 Fandom Outcomes and Market Potential15:11 Ranking NFL Teams: The Bottom Tier22:49 Tennessee Titans: A Legacy of Change23:29 Indianapolis Colts: A Tale of Two Cities25:22 Jacksonville Jaguars: Struggling for Identity27:18 LA Rams: Glitz, Glamour, and Challenges29:26 Detroit Lions: The Sleeping Giant31:02 Quad Four Summary: Lessons in Fandom32:22 Cincinnati Bengals: Rising from the Ashes34:24 Miami Dolphins: Legacy and Challenges36:25 Chicago Bears: A Legacy of Missed Opportunities38:38 Minnesota Vikings: Consistently Close40:01 New York Jets: The Eternal Underdogs41:29 Tampa Bay Buccaneers: Building a Legacy42:44 Atlanta Falcons: Rising in a Competitive Market44:07 Buffalo Bills: Passionate and Resilient46:37 Quad Three Summary: The Importance of Elite Quarterbacks47:39 Conclusion and What's Next Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com.  And make sure to follow us on social! Instagram: @fanalyticsmikelewisTwitter: @fanalyticsmikeYouTube: @fanalyticsmikeTikTok: @fanalyticspodcast
00:00 Introduction to Political Fandom00:11 The Role of Narratives in Politics00:33 Current Political Landscape: Trump vs. Harris00:41 Understanding Political Fandom Metrics03:06 Impact of Negative Advertising05:21 Historical Context of Political Fandom07:35 Fandom Trends Across Demographics10:37 Gender and Political Fandom13:24 Generational Perspectives on Candidates15:16 Racial Dynamics in Political Fandom17:03 Cultural Segments: Swifties vs. Baseball Fans20:00 Summary and Predictions for 2024 Election26:27 Conclusion and Further Resources Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com.  And make sure to follow us on social! Instagram: @fanalyticsmikelewisTwitter: @fanalyticsmikeYouTube: @fanalyticsmikeTikTok: @fanalyticspodcast
00:00 Introduction to Haley Welch and the Hock Tua Phenomenon01:21 Media Coverage: Barstool Sports and Rolling Stone08:04 The Cultural Significance of Haley Welch08:39 Economic Impact and Brand Potential13:26 Fandom Dynamics and Cultural Relevance18:31 Conclusion and Final Thoughts  Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com.  And make sure to follow us on social! Instagram: @fanalyticsmikelewisTwitter: @fanalyticsmikeYouTube: @fanalyticsmikeTikTok: @fanalyticspodcast
Olympics Future Fandom

Olympics Future Fandom

2024-07-1648:49

In this episode of the Fanalytics podcast, the focus is on examining the future of Olympic fandom, particularly in light of the upcoming Paris Olympic Games. The episode is divided into three parts: the foundational strength of Olympic fandom, an analysis of fandom using the WILD framework, and the impact of demographics, technology, and marketing on the future of Olympic fandom. Key highlights include the historical paradox of Olympic viewership, the strong national identification that fuels fandom, and the challenges posed by the fragmented media landscape and changing demographics. The episode emphasizes the need for ongoing narrative storytelling and innovative marketing to sustain and grow Olympic fandom. 00:00 Introduction to the Fanalytics Podcast00:54 Structure of the Episode01:58 Foundations of Olympic Fandom02:09 The Paradox of Olympic Viewership03:21 Historical Context and Media Evolution06:52 Olympic Stories and Cultural Significance 11:45 Dimensions of Fandom: The WILD Framework15:26 Influences on Olympic Fandom19:30 Lifecycle of Olympic Fandom21:28 Display of Olympic Fandom23:09 Summarizing Olympic Fandom 24:05 Future of Olympic Fandom: Key Forces25:01 Distribution and Interaction with Cultural Content25:06 The Role of Marketing in Cultural Institutions26:02 Demographics: The First Main Factor26:30 Impact of Migration on National Identity and Fandom28:30 Generational Shifts in Olympic Fandom30:49 Gender Differences in Olympic Fandom32:28 Technology's Influence on the Olympics36:35 Marketing: The Wild Card43:26 The Future of Olympic Fandom48:21 Conclusion and Final Thoughts Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com.  And make sure to follow us on social! Instagram: @fanalyticsmikelewisTwitter: @fanalyticsmikeYouTube: @fanalyticsmikeTikTok: @fanalyticspodcast
We are still taking a short break from our usual publishing schedule for new episodes this summer. But to keep you entertained, we've handpicked some of our best episodes for you to listen to during the breakIcon Source EVP and former NFL punter Drew Butler joins the show to discuss empowering student-athletes with a platform to capitalize on their name, image, and likeness. This episode features discussion of how NIL works, how NIL presents opportunities for student athletes beyond their playing days, and how student athletes can benefit brands on the local and national level.Follow along at: https://www.fandomanalytics.comCheck out the latest news on the podcast here: https://linktr.ee/fanalyticspodcast Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com.  And make sure to follow us on social! Instagram: @fanalyticsmikelewisTwitter: @fanalyticsmikeYouTube: @fanalyticsmikeTikTok: @fanalyticspodcast
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