Fastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOs

David Steele talks with Jason Barnard about multifaceted entrepreneurship. What if you could run multiple successful businesses while working just 25 hours a week? In this episode, Jason Barnard sits down with David Steele, founder and CEO of One Wealth Advisors (managing over $1 billion in assets) and executive chairman of Flour + Water Hospitality Group (7 restaurants and growing). Drawing from 34 years of entrepreneurial experience across finance, hospitality, and the arts, David reveals why building generational companies beats chasing venture-backed unicorns—and how "delegate to elevate" can transform your work-life balance. This conversation delivers battle-tested strategies for entrepreneurs managing multiple passions, showing you how to scale without burnout, hire for determination over talent, and why AI won't replace human connection in business. Catch this episode to discover how slow, intentional growth creates lasting wealth while others chase quick exits. #Entrepreneurship #MultifacetedLeadership #GenerationalBusiness #WealthManagement #Hospitality #DelegateToElevate #AIResistantBusiness #LegacyBuilding #CEOCoaching #BusinessStrategy Links to pieces of content relevant to this topic:David Steele Join David Steele and Jason Barnard for this week’s episode of Fastlane Founders and Legacy! Scheduled for 28 October 2025 at 18 H CET (Paris) The event is 100% free: Book your place (free) >> Set a reminder on YouTube >> https://www.youtube.com/watch?v=NER326942QY Organized by Kalicube®.

Jonathan Kazarian talks with Jason Barnard about events ROI. Can events do more than fill seats? Absolutely. In this episode of Fastlane Founders and Legacy, Jason Barnard and Jonathan Kazarian (Founder and CEO of Accelevents) unpack how to maximize event ROI by transforming offline participation into online authority. You’ll learn how smart event strategies can: Boost your brand visibility on Google and AI search Build credibility with both humans and algorithms Extend event content for year-round impact Connect attendees and sponsors more effectively through digital tools Whether you’re an entrepreneur, event organizer, or B2B marketer, this conversation lays out proven frameworks to make every event work harder for your brand. Watch until the end to learn how events can shape your digital footprint and create measurable business growth that lasts long after the lights go down. #EventROI #EventTech #AIMarketing #JasonBarnard #JonathanKazarian #BrandVisibility #EventStrategy #SEO Links to pieces of content relevant to this topic:Jonathan Kazarian Join Jonathan Kazarian and Jason Barnard for this week’s episode of Fastlane Founders and Legacy! Scheduled for 21 October 2025 at 18 H CET (Paris) The event is 100% free: Book your place (free) >> Set a reminder on YouTube >> https://www.youtube.com/watch?v=GO2q2PIDEfg Organized by Kalicube®.

Jon Ostenson talks with Jason Barnard about the hidden franchise goldmine. Could non-food franchising be your ticket to financial freedom without the headaches of fast food? In this episode, we sit down with Jon Ostenson, founder of Inc. 5000 company FranBridge Consulting and top 1% franchise consultant. Drawing from his experience as a former Inc. 500 franchise executive and bestselling author of "Non-Food Franchising," Jon reveals why the smartest wealth-builders are avoiding restaurants and choosing profitable, AI-resistant businesses instead. This conversation delivers battle-tested strategies for entrepreneurs seeking passive income streams, showing you how to leverage proven franchise systems in the $52 billion industries most people can't even name. Catch this episode to discover the hidden goldmine that's creating millionaires while others chase trendy startups. #Franchising #NonFoodFranchise #PassiveIncome #BusinessOwnership #WealthBuilding #Inc5000 #LegacyBuilding Links to pieces of content relevant to this topic:https://www.listennotes.com/podcasts/entrepreneurs-on/non-food-franchise-it3XeVfxa6s/https://www.listennotes.com/podcasts/travis-makes-money/make-money-with-non-food-HvjbA67dL1k/https://www.listennotes.com/podcasts/entrepreneur/270-once-again-the-return-of-e4ECfr1Rqmc/https://www.youtube.com/watch?app=desktop&v=x6V9iLr8XroJon Ostenson Join Jon Ostenson and Jason Barnard for this week’s episode of Fastlane Founders and Legacy! Scheduled for 14 October 2025 at 18 H CET (Paris) The event is 100% free: Book your place (free) >> Set a reminder on YouTube >> https://www.youtube.com/watch?v=fRu5jAQx0nk Organized by Kalicube®.

Andrew Hulbert talks with Jason Barnard about exit, reset, and legacy. What happens when a council estate kid turns £0 into a £50 million company, exits at 37, and discovers the real journey begins after the sale? In this episode of Fastlane Founders and Legacy, we sit down with Andrew Hulbert, the visionary founder of Pareto FM. Andrew shares his raw, unfiltered journey from working-class roots to entrepreneurial success, revealing why only 15% of founders who successfully exit are truly happy—and how he became one of them. Discover how to rebuild a life centered on family and rediscovering joy in the mundane after a decade of full-throttle growth. Andrew also explains how to engineer an exit that protects your future by hiring a CEO before you sell and ensuring the business can thrive without you. Catch this episode to understand why pressing pause can be the most powerful business decision, and how authentic legacy is built not just through what we achieve, but through the life we choose to live after the exit. #ExitStrategy #EntrepreneurialLegacy #BusinessSuccess #LifeAfterExit #LegacyBuilding #FastlaneFounders #Entrepreneurship #WorkingClassToWealth Links to pieces of content relevant to this topic:Andrew Hulbert Join Andrew Hulbert and Jason Barnard for this week’s episode of Fastlane Founders and Legacy! Scheduled for 07 October 2025 at 18 H CET (Paris) The event is 100% free: Book your place (free) >> Set a reminder on YouTube >> https://www.youtube.com/watch?v=LY7C4Ldk9VQ Organized by Kalicube®.

Eli Lopian talks with Jason Barnard about AICracy. Could an AI be your most valuable co-founder, guiding your company to its next major milestone? In this episode, we sit down with Eli Lopian, the visionary Founder and CEO of Typemock and author of AICracy. Drawing from decades of experience building AI-powered tools for mission-critical industries, Eli reveals how the same large-scale AI concepts that could shape future governance can be scaled down to revolutionize your business strategy. This conversation delivers battle-tested strategies for entrepreneurs, consultants, and business leaders, showing you how to future-proof your leadership and gain an unmatched competitive edge. Listen now to gain a systematic approach to leveraging AI as your ultimate strategic partner. #Entrepreneurship #AIStrategy #BusinessLeadership #FutureOfWork #TechInnovation #AICracy #LegacyBuilding What you’ll learn from Eli Lopian This episode was recorded live on video September 30th 2025 https://www.youtube.com/watch?v=XbQij4hPjcI Links to pieces of content relevant to this topic:https://aicracy.aiEli Lopian The event is 100% free: Eventbrite >> Watch on YouTube >> Organized by Kalicube®.

Brett Farmiloe talks with Jason Barnard about scaling trust. Scaling Trust! Brett Farmiloe—CEO of Featured.com & Help a Reporter Out (HARO)—Reveals How to Build Authority Through Strategic Media Placement in the AI Era Brett Farmiloe, founder and CEO of Featured (connecting 50,000+ experts with 1,000+ media outlets) and the strategic mind behind HARO's 2025 revival, shares the systematic approach that transforms entrepreneurs into trusted industry authorities. Drawing from his decade of scaling and selling Markitors digital agency plus his current mission of democratizing media access, Brett breaks down the "expert economy" blueprint for building credible influence that scales beyond traditional marketing. Get ready for a deep dive on: The 5-minute authority hack: Why expert contributions (400 characters or less) to major publications deliver better ROI than hours-long article writing—and how to leverage platforms like Featured for instant media placement AI visibility revolution: How ChatGPT, Perplexity, and Google AI mode are citing real-time interviews and expert insights—and why timely content now outranks evergreen in search algorithms Quality vs. quantity framework: The strategic balance between high-impact placements and volume-based visibility in an uncertain digital landscape where "the smartest marketers have no idea what's gonna work" The three-pillar media strategy: Expert contributions vs. full articles vs. interview profiles—and how to choose based on time investment and expected outcomes Reverse-engineering competitor success: Using AI tracking platforms to audit what's working for industry leaders and identifying citation gaps in your media strategy Network-first approach: Why relationship building with journalists and direct outreach ("Hey, I came across this article...") beats generic pitching in 2025's fragmented media landscape This episode delivers battle-tested strategies for entrepreneurs, consultants, and business leaders ready to build systematic authority and trust through strategic media placement in the age of AI-powered information discovery. #ScalingTrust #MediaStrategy #ExpertEconomy #AIVisibility #AuthorityBuilding #FastlaneFounders #BrettFarmiloe #Featured #HARO #MediaPlacement #ThoughtLeadership #BusinessGrowth #DigitalAuthority #ContentStrategy #MediaOutreach #PRStrategy #EntrepreneurBranding #BusinessInfluence #ExpertPositioning #TrustBuilding What you’ll learn from Brett Farmiloe This episode was recorded live on video September 23rd 2025 https://www.youtube.com/watch?v=vkwGY1SwkDU Links to pieces of content relevant to this topic:https://www.linkedin.com/posts/brettfarmiloe_the-biggest-challenge-our-customers-face-activity-7363610014176968706-QbwdBrett Farmiloe Transcript from Brett Farmiloe with Jason Barnard on Fastlane Founders And Legacy. Scaling Trust [00:00:00] Brett Farmiloe: How and where people wanna be featured is changing in 2025 and beyond. So I think that traditionally, it's always been digital publications and in authoritative places. I think that's evolving into a more fragmented way, podcasts like this, newsletters, things of that nature. And then ultimately, how the AI visibility space is exploding in terms of all these AI visibility platforms that are merging. You're watching venture capital flow into these platforms, and so people wanna be featured in AI as well. When your customers are going to ChatGPT and asking for relevant products and services related to a problem, how do you get these LLMs to cite your business as the go-to source?  [00:00:44] Narrator: Fastlane Founders and Legacy with Jason Barnard. Each week, Jason sits down with successful entrepreneurs, CEOs, and executives, and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. How can we quickly build a profitable business that stands the test of time and becomes our legac...

Zac Gregg talks with Jason Barnard about signal over noise. Signal Over Noise! Zac Gregg—Co-Founder & Managing Partner of Vital Design—Reveals How to Cut Through Industry Confusion and Find Your True Market Focus Zac Gregg, co-founder and managing partner of Vital Design (one of New England's top digital marketing agencies), shares the strategic pivot that broke his company through the dreaded $1 million ceiling. Drawing from his 20+ years of leadership experience taking multiple companies public, Zac reveals how to identify genuine market signals hidden within industry noise and build unstoppable growth momentum. Get ready for a deep dive on: Breaking the $1M ceiling: How specializing in digital marketing instead of traditional branding transformed a project-based business into a $25M recurring revenue machine The signal vs. noise framework: Why clients say they want rebrands and websites but really need traffic, leads, and revenue—and how to hear what they're actually asking for Industry specialization secrets: The bold Cardinal agency case study that threw away 19 industries to dominate one—and why the algorithms reward laser focus The cobbler's children principle: How Vital invests $50K monthly in their own marketing to become the biggest sandbox for client learnings AI-era positioning strategy: Why being a generalist is "a very bad place to be" and how to become the expert content that powers LLM models The 80/20 specialization rule: How Vital focuses 80% on higher education while strategically maintaining 20% in B2B manufacturing and e-commerce Niche-down decision framework: The one, three, and five-year goal system for strategic focus without abandoning profitable existing clients This episode delivers battle-tested strategies for agency owners, service providers, and entrepreneurs ready to break through revenue plateaus by finding their signal in the market noise. #SignalOverNoise #DigitalMarketingAgency #BusinessGrowth #MarketingStrategy #IndustrySpecialization #FastlaneFounders #ZacGregg #VitalDesign #AgencyGrowth #BusinessScaling #MarketingFocus #RevenueGrowth #EntrepreneurStrategy #BusinessPivot #MarketingAgency #BusinessBreakthrough #NicheMarketing #AgencyLife #BusinessLeadership #MarketingExpert What you’ll learn from Zac Gregg This episode was recorded live on video September 16th 2025 https://www.youtube.com/watch?v=i1X1EHRhFLw Links to pieces of content relevant to this topic:https://podcasts.apple.com/us/podcast/episode-368-scaling-digital-marketing-for-specialized/id1193085635?i=1000684866511https://open.spotify.com/episode/7G0gdfm3qbgofWxhXzaS6tZac Gregg Transcript from Zac Gregg with Jason Barnard on Fastlane Founders And Legacy. Signal Over Noise [00:00:00] Zac Gregg: We spend about $25,000 a month on paid media, which for a small service business, a hundred and plus people these days. We're about a $25 million company. A hundred and some odd employees. We had to spend about 25,000 a month in paid. We are doing about $15,000 a month in what we would consider SEO or our AI search optimization, as well as content marketing. And then we spend about $10,000 a month on our just projects and updates, which we consider like supporting HR, supporting our sales team, those types of things. So we put our money where our mouths is, we try to learn the lessons our clients need to learn before they learn them. And that was a big part of what came next as well is we gotta do this for ourselves, guys. So we ask ourselves tougher questions than our clients do all the time.  [00:00:58] Narrator: Fastlane Founders and Legacy with Jason Barnard. Each week, Jason sits down with successful entrepreneurs, CEOs, and executives, and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. How can we quickly build a profitable business that stands the test of time and becomes our legacy?

Greg Heilers talks with Jason Barnard about authority building secrets. Authority Building Secrets! Greg Heilers—co-founder of Jolly SEO, and digital authority strategist who has secured media placements for countless C-suite executives since 2017—reveals the insider system for transforming unknown entrepreneurs into recognized industry authorities. Drawing from extensive experience in journalist outreach platforms and performance-based PR strategies, Greg breaks down his proven methodology for earning high-quality media mentions that build genuine credibility and thought leadership without relying on paid shortcuts or gimmicky tactics. Get ready for a deep dive on:- The journalist outreach platform strategy: How to leverage platforms like HARO, Featured.com, and others to secure expert citations in top-tier publications- The numbers game decoded: Realistic conversion rates, platform differences, and why premium vs. free platforms matter for your success rate- Quality over quantity approach: Why a mention in a niche-relevant publication can be more valuable than a major outlet placement- The co-citation power play: How being mentioned alongside established authorities amplifies your credibility in AI-powered search- Beyond traditional link building: Why brand mentions without links are now equally powerful for building digital authority- The listicle comeback strategy: How smart brands are leveraging collaborative content placements to boost AI visibility- Performance-based PR secrets: The "pay for wins only" model that ensures accountability and measurable results This episode delivers proven, accessible strategies for entrepreneurs, founders, and business leaders ready to build authentic authority through strategic media positioning and expert citations. #AuthorityBuilding #PR #MediaMentions #PersonalBranding #EntrepreneurAuthority #DigitalPR #ExpertPositioning #FastlaneFounders #GregHeilers #JournalistOutreach #BrandBuilding #ThoughtLeadership #BusinessGrowth #SEOStrategy #EntrepreneurTips What you’ll learn from Greg Heilers This episode was recorded live on video September 9th 2025 https://www.youtube.com/watch?v=gTqfuoeJJY8 Links to pieces of content relevant to this topic:https://www.theseoshow.co/episode/127https://majestic.com/seo-in-2025/additional-insights/greg-heilershttps://backlinko.com/haro-alternativesGreg Heilers Transcript from Greg Heilers with Jason Barnard on Fastlane Founders And Legacy. Authority Building Secrets [00:00:00] Greg Heilers: In the journalist outreach ecosystem, as it were, there are limitations. There's only so many publications. So if you only want new wins, for example, it's not super scalable because the same publications are coming again and again. But for the person who wants to stay relevant, stay top of mind, to both algorithms and human readers, yeah, we have clients who are with us for years. And we're just doing something like 5 or maybe 10 wins per month, month after month after month. Now we don't count the syndicated stuff. So there's way more in terms of syndicated content out there that definitely builds and it scales. But I'm just talking purely about the one-to-one wins that we've built.  [00:00:51] Narrator: Fastlane Founders and Legacy with Jason Barnard. Each week, Jason sits down with successful entrepreneurs, CEOs and executives, and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. How can we quickly build a profitable business that stands the test of time and becomes our legacy? A legacy we're proud of.  Fastlane Founders and Legacy with Jason Barnard.  [00:01:20] Jason Barnard: Hi, everybody and welcome to another  Fastlane Founders and Legacy with me, Jason Barnard. And a quick hello, and we're good to go. Welcome to the show, Greg Heilers.  [00:01:33] Greg Heilers: Awesome to be here, Jason. Thank you.  [00:01:35] Jason Barnard: Brilliant,

James Brown talks with Jason Barnard about the marketing machine. Marketing Machine! James Brown—serial entrepreneur, business accelerator expert, CEO, and founder of Business Accelerator Institute and Perseverance Squared—reveals the systematic approach that transforms struggling businesses into thriving enterprises. Drawing from his remarkable journey of helping over 450 business owners nationwide, James breaks down his proven blueprint for creating predictable revenue engines that scale beyond the founder. Get ready for a deep dive on:- The emotional vs. logical buying journey: Why leading with credentials kills conversions and how to enter the conversation already happening in your prospect's mind- Direct response vs. branding strategies: When to use each approach and how small businesses can afford to compete with industry giants- The "stand out or get out" principle: How one Miami law firm's shocking headline ("Is he sleeping with her right now?") generated massive leads by breaking through the noise- The buyer's journey blueprint: Homepage → Problem content → About Us → Contact—and why this sequence is hardwired into human psychology- Client research goldmine: The simple questions that reveal exactly where your ideal customers consume information (and why copying competitors' marketing channels is gambling)- The marketing machine framework: How James went from 2 clients per week to 68 clients in the first week using systematic direct response- Channel optimization secrets: Why the same $10,000 ad spend failed on news/talk radio but generated 50+ calls on jazz stations This episode delivers battle-tested, psychology-driven strategies for entrepreneurs, professional service providers, and business owners ready to build predictable lead generation systems that work. #MarketingMachine #BusinessGrowth #DirectResponse #LeadGeneration #BusinessAccelerator #EntrepreneurJourney #FastlaneFounders #JamesBrown #MarketingStrategy #BusinessScaling #ProfessionalServices #RevenueGrowth #BusinessSystems #MarketingPsychology #EntrepreneurTips What you’ll learn from James Brown This episode was recorded live on video September 2nd 2025 https://www.youtube.com/watch?v=M_07X81nmbo Links to pieces of content relevant to this topic:https://podcasts.apple.com/us/podcast/the-business-blueprint-from-struggling-to-scaling/id1680772901?i=1000718705518https://podcasts.apple.com/us/podcast/the-7-profitable-parts-of-a-business-with-james-brown/id1508245322?i=1000715275905https://podcasts.apple.com/us/podcast/breaking-the-sacrifice-myth-building-a-business/id1640536151?i=1000684409291James Brown Transcript from James Brown with Jason Barnard on Fastlane Founders And Legacy. Marketing Machine [00:00:00] James Brown: We make decisions in the emotional side of our brain. That's how humans are wired. We like to say we make logical decisions. Even lawyers especially like to say we make logical decisions, but we don't. I started looking for another car and I found this Lexus ES 350 with low profile tires and chrome rims and blacked-out windows. Man, that's a sexy car, right? And so the emotional side of my brain was, I want that car. And so as soon as I made a decision to, this is the car for me, the logical side of the brain started kicking in and looking for justifications. Oh, it gets 30 miles to the gallon. Oh, I can park in a regular garage with that thing, right? Oh, this way my wife can drive this car. She couldn't drive the Hummer. So all of a sudden your brain kicks in to justify your decision. That's where buyer's remorse lives. So when we're marketing, the buyer's journey, what they do is they got all these things going on in their head and you tap into the emotion and they make a decision. Oh, I think this is the right business for me. And as soon as they make that decision, they start to look for justifications,  [00:01:22] Narrator: Fastlane Founders and Legacy with Jason Barnard. Each week,

Dave Lavinsky talks with Jason Barnard about starting at the end. Start At The End! Dave Lavinsky—serial entrepreneur, bestselling author, distinguished business strategist, and the founder and president of PlanPros.ai—shares the game-changing methodology that's helped over 1 million entrepreneurs build bigger, faster-growing companies. Drawing from 30+ years of experience launching, scaling, and exiting multiple ventures across diverse industries, Dave reveals his proven "reverse engineering" approach to business planning that transforms wishful thinking into concrete roadmaps for success. Get ready for a deep dive on:- The "Start at the End" methodology: How to envision your ultimate business goal and work backwards to create an actionable plan- Why traditional business planning fails and how reverse engineering your success changes everything- The exact framework for breaking down 10-year visions into yearly, monthly, and daily actionable steps- Asset-building strategies that compound over time vs. daily tasks that waste your potential- The psychology behind goal-setting and why most entrepreneurs lose sight of their end game in the daily fires of business This episode delivers transformative, battle-tested wisdom for entrepreneurs, founders, and business owners ready to stop drifting and start building systematically toward their ultimate vision. #StartAtTheEnd #BusinessPlanning #EntrepreneurStrategy #BusinessGrowth #ReverseEngineering #AIBusinessPlanning #FastlaneFounders #DaveLavinsky #BusinessStrategy #EntrepreneurJourney #StartupPlanning #BusinessSuccess #VisionaryPlanning #GrowthStrategy #EntrepreneurTips What you’ll learn from Dave Lavinsky This episode was recorded live on video August 26th 2025 https://www.youtube.com/watch?v=7wNsDwtfcCI Links to pieces of content relevant to this topic:https://planpros.ai/https://www.growthink.com/Dave Lavinsky Transcript from Dave Lavinsky with Jason Barnard on Fastlane Founders And Legacy. Start at the End [00:00:00] Dave Lavinsky: So if we have a hundred employees in 10 years, we probably have 90 in nine years. You probably have 80 in eight years, right? Obviously, it's not linear, but it's gonna be somewhat of a trajectory going forward. So yes, let's look at five years, where do we need to be in five years? And get that down on paper. And then once again, and keep moving backwards to figure out what we need to achieve this year. Because I think a lot of businesses, if we look at this year, even if they're successful from a profitability perspective, are they building the assets that they need to build to get to where they really want to be? [00:00:38] Narrator: Fastlane Founders and Legacy with Jason Barnard. Each week, Jason sits down with successful entrepreneurs, CEOs and executives, and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. How can we quickly build a profitable business that stands the test of time and becomes our legacy? A legacy we're proud of. Fastlane Founders and Legacy with Jason Barnard.  [00:01:07] Jason Barnard: Hi, everybody and welcome to another Fastlane Founders and Legacy with me, Jason Barnard, and a quick hello and we're good to go. Welcome to the show, Dave Lavinsky.  [00:01:20] Dave Lavinsky: I like that. Thanks for having me here, Jason.  [00:01:22] Jason Barnard: Yeah, you get the baritone. [00:01:24] Dave Lavinsky: I'll take it.  [00:01:26] Jason Barnard: Lovely to meet you. We're gonna be talking about Start at the End, which is a really cryptic title. [00:01:32] Dave Lavinsky: Okay. [00:01:32] Jason Barnard: Can you, in one sentence, tell me what we're gonna be talking about?  [00:01:37] Dave Lavinsky: When we talk about Start at the End, we talk about envisioning where you want your business to be in X years, which is the end, and how you create a plan,

Seth Goldstein talks with Jason Barnard about the podcast brand power. Podcast Brand Power! Seth Goldstein—founder of Goldstein Media and host of Entrepreneur's Enigma—reveals how to transform your personal brand into unstoppable business success through strategic content distribution. Drawing from 15+ years of entrepreneurial experience and expertise in podcasting strategy, Seth breaks down his proven systems for leveraging multi-channel content to build authority and create meaningful connections that drive revenue. Get ready for a deep dive on:- The "content flow" strategy that maximizes your creative output without burning out- How to systematically repurpose one podcast episode into weeks of multi-platform content- Why owning your digital real estate is crucial (and how to avoid the "rented space" trap)- AI-powered content creation tools that actually work—and where they fall short- The exact process for turning podcast appearances into brand authority and business opportunities- How to balance personal and corporate branding when your name IS the business- Strategic YouTube optimization secrets that most podcasters completely miss- The newsletter-to-social media pipeline that keeps your audience engaged across platforms This episode delivers actionable, battle-tested strategies for entrepreneurs, founders, and executives ready to build a personal brand that drives real business results in today's content-saturated world. #PodcastBrandPower #PersonalBranding #ContentStrategy #PodcastingSuccess #DigitalMarketing #EntrepreneurJourney #FastlaneFounders #SethGoldstein #BusinessBranding #ContentRepurposing #PodcastMastery #OnlineAuthority #BusinessGrowth #ContentCreation #MarketingStrategy What you’ll learn from Seth Goldstein This episode was recorded live on video August 19th 2025 https://www.youtube.com/watch?v=7xPl04yVDZ4 Links to pieces of content relevant to this topic:https://linkedin.com/company/podcast-masterySeth Goldstein Transcript from Seth Goldstein with Jason Barnard on Fastlane Founders And Legacy. Podcast Brand Power [00:00:00] Seth Goldstein: It's about the flow. And people hate when I say that, but it's about the flow. It's about when you have an idea and if you have time to do, act on that idea right away. Go do it right then. Just go work on the blog post, the podcast, the idea you're working on. If you don't, write it down in as quickly, in as much detail as possible. [00:00:23] Otherwise, you're not gonna remember it.  [00:00:25] Narrator: Fastlane Founders and Legacy with Jason Barnard. Each week, Jason sits down with successful entrepreneurs, CEOs, and executives, and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. How can we quickly build a profitable business that stands the test of time and becomes our legacy? A legacy we're proud of.  Fastlane Founders and Legacy with Jason Barnard.  [00:00:54] Jason Barnard: Hi, everybody and welcome to another  Fastlane Founders and Legacy with me, Jason Barnard. And a quick hello and we're good to go. Welcome to the show, Seth Goldstein.  [00:01:05] Seth Goldstein: How's it going? How you  doing?  [00:01:06] Jason Barnard: I'm doing absolutely fine. [00:01:08] Seth Goldstein: This is a pleasure. [00:01:09] Jason Barnard: It's a delight to have you on the show. I was on your show a few months ago. That was absolutely delightful, and you're a podcasting expert. You use podcasts to boost your personal brand and your business brand, but it's all about content for you. You use the podcast as the launching pad, but just before we get into that, I always show the search results for my guest's name. [00:01:33] Your name is Seth Goldstein.  [00:01:35] Seth Goldstein: The trick is Seth M. Goldstein. If you do a Seth M. Goldstein, I'm all over the place. Seth Goldstein is too complex. It's not too complex. It's too common for a name.

Chad T. Jenkins talks with Jason Barnard about the VCR Formula™. The VCR Formula™! Chad T. Jenkins—visionary entrepreneur, bestselling author, and founder of SeedSpark CoLAB—reveals the game-changing framework that transforms solo operators into strategic collaborators. Known as the "Vision Alchemist," Chad breaks down his proven methodology for unlocking exponential growth through the power of collaboration over competition. Get ready for a deep dive on:- The VCR Formula™: Vision + Capability × Reach = Exponential Success (and why most entrepreneurs are missing the "R")- How to solve the universal "WHO deficiency" that's limiting every entrepreneur's growth potential- The three types of friction every business faces—and how to turn "Premium Friction" into your competitive advantage- Why collaboration beats partnership every time: "We don't just do something together—we become something together"- The "Just Add A Zero™" strategy: How to leverage existing trust relationships to multiply your reach without spending a dime- Hero Target alignment: Identifying the three types of customers every business needs to serve- The collaboration currency concept: How to tap into networks where your ideal clients already have their credit cards on file This episode delivers no-fluff, actionable frameworks for entrepreneurs ready to shift from incremental gains to exponential outcomes through the art of strategic collaboration. #VCRFormula #BusinessCollaboration #EntrepreneurGrowth #JustAddAZero #FounderStories #BusinessStrategy #ExponentialGrowth #FastlaneFounders #ChadTJenkins #CollaborationOverCompetition #BusinessScaling #EntrepreneurTips #VisionAlchemist #StartupGrowth #BusinessPartnerships What you’ll learn from Chad T. Jenkins This episode was recorded live on video August 12th 2025 https://www.youtube.com/watch?v=A5lcoyIYfRo Links to pieces of content relevant to this topic:https://www.linkedin.com/posts/chadtjenkins_monday-in-toronto-marked-a-milestone-moment-activity-7341118071689945093-Si6i?utm_source=share&utm_medium=member_desktop&rcm=ACoAAFh7QhMBvycJqpyuc3RpnULnK6i1KU7U65Yhttps://www.linkedin.com/posts/chadtjenkins_chicago-you-delivered-the-moment-i-walked-activity-7340757724122566656-TkR7?utm_source=share&utm_medium=member_desktop&rcm=ACoAAFh7QhMBvycJqpyuc3RpnULnK6i1KU7U65Yhttps://www.linkedin.com/posts/chadtjenkins_i-drew-a-triangle-on-a-napkin-it-unlocked-activity-7340392971231518724-Ueq9?utm_source=share&utm_medium=member_desktop&rcm=ACoAAFh7QhMBvycJqpyuc3RpnULnK6i1KU7U65YChad T. Jenkins Transcript from Chad T. Jenkins with Jason Barnard on Fastlane Founders And Legacy. The VCR Formula™ [00:00:00] Chad T. Jenkins: Now I understand. Unlimited amount of vision for value creation is when I came up with these new ideas, no matter how many companies I owned, there was no room in the end. All of my teams wanted my ideas to sleep in the manger, and that was quite frustrating. When I began to look around, I also noticed that many entrepreneurs around the entire planet, I'm very fortunate to talk to 'em every day now, they all had a WHO-deficiency. And I define WHO as With the Help of Others. It was a collaboration. So empowering entrepreneurs with that awareness and also with the building blocks of how to grow like no other, you're probably starting to see it's a combination. Be very attentive to friction. These ideas that come to you, write them down. And through the art of collaboration is the only way everything, anything ever becomes real and also recurs. So now, you have the building blocks to reach whatever level of success that you really want.  [00:00:59] Narrator: Fastlane Founders and Legacy with Jason Barnard. Each week, Jason sits down with successful entrepreneurs, CEOs, and executives, and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. How can we quickly build a profitable business that stands the test...

Justin Goodbread talks with Jason Barnard about the DecaMillionaire Doctrine. The DecaMillionaire Doctrine! Justin Goodbread—decamillionaire entrepreneur, bestselling author, renowned business strategist, and the founder and CEO of Relentless Value Coaching—shares the principles that take founders from “making a living” to building life-changing wealth. Drawing from decades of experience scaling, selling, and advising multiple high-value companies, Justin breaks down his proven systems for achieving $10M+ net worth and creating a business that delivers true freedom. Get ready for a deep dive on:- Exactly how to pinpoint your “perfect client” and why it’s the #1 difference-maker for rapid growth- Why simplifying your business model is the key to explosive scale (and what complexity is quietly killing)- The step-by-step process for making your company run—and thrive—without you- Proven strategies for building a team culture and systems that let you finally unplug, stress-free- The “own your mission” mindset shift that every true decamillionaire makes This episode delivers actionable, no-fluff wisdom for entrepreneurs, founders, and service-based business owners ready to level up from success to significance. #DecaMillionaire #BusinessGrowth #EntrepreneurJourney #FounderStories #BusinessSystems #WealthBuilding #FastlaneFounders #JustinGoodbread #LegacyLeadership #EntrepreneurTips What you’ll learn from Justin Goodbread This episode was recorded live on video August 5th 2025 https://www.youtube.com/watch?v=FaVGwhMb6KU Links to pieces of content relevant to this topic:https://podfol.io/profile/justin-goodbreadJustin Goodbread 📰 Featured Press Release:Kalicube Pro™ leverages over 3 billion data points to become the first platform that optimizes brand presence in ChatGPT and AI engines—empowering entrepreneurs and businesses to take control of how they’re represented in the AI era. Read the full press release:https://www.prnewswire.com/news-releases/kalicube-pro-leverages-3-billion-data-points-to-become-first-platform-to-optimize-brand-presence-in-chatgpt-and-ai-engines-302515566.html Transcript from Justin Goodbread with Jason Barnard on Fastlane Founders And Legacy. The DecaMillionaire Doctrine [00:00:00] Justin Goodbread: A DecaMillionaire is how fast can I scale? How fast can I move? Instead of planning for a million dollars in revenue, how do I actually plan for $10 million in revenue during the exact same timeframe? And what separates DecaMillionaires from the average millionaire out there is simply a mindset of getting out our own way. [00:00:21] Justin Goodbread: I had the privilege of interviewing literally hundreds of DecaMillionaires and those who coach DecaMillionaires on my podcast, DecaMillionaire Decoded. And we're writing about this under my newest book, The DecaMillionaire Way. And how any business owner can reach a $10 million net worth. And what it all boils down to this mindset, Jason of [00:00:39] Narrator: Fastlane Founders and Legacy with Jason Barnard. [00:00:42] Narrator: Each week, Jason sits down with successful entrepreneurs, CEOs and executives and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. How can we quickly build a profitable business that stands the test of time and becomes their legacy? [00:01:02] Narrator: A legacy we're proud of. Fastlane Founders and Legacy with Jason Barnard. [00:01:08] Jason Barnard: Hi, everybody and welcome to another Fastlane Founders and Legacy with me, Jason Barnard. And a quick hello and we're good to go. Welcome to the show, Justin Goodbread. [00:01:21] Justin Goodbread: Hey Jason. How are you sir? [00:01:23] Jason Barnard: I'm fine. Today we're going to be talking about the DecaMillionaire Doctrine and if I understand correctly, a DecaMillionaire is 10 million. [00:01:32] Justin Goodbread: That is absolutely correct.

Abel Horvath talks with Jason Barnard about systems that scale. Systems That Scale! Abel Horvath, CEO of Fulfillment Hub USA, reveals game-changing automation strategies that transform logistics businesses. Drawing from his experience scaling operations across 8 U.S. warehouses and international locations, Abel shares his proven systems for automating e-commerce fulfillment, AI-powered customer service, and operational efficiency. Learn why starting with repetitive tasks is essential, how to navigate the transition from manual to automated processes, and discover the technology stack behind fully automated customer interactions. In this value-packed episode, you'll discover:- How to identify which operations to automate first in your business- Why AI agents now handle customer calls better than human representatives  - The 6-month process for successfully transitioning from manual to automated systems- How to build databases that power intelligent automation decisions- The "future-proofing" mindset that keeps systems adaptable as technology evolves This conversation delivers actionable insights for founders looking to scale operations through strategic automation implementation. #SystemsThatScale #AutomationStrategy #EcommerceFulfillment #AIAutomation #BusinessSystems #ScalableOperations #LogisticsTech #OperationalEfficiency #BusinessAutomation #FounderStories #FastlaneFounders #FulfillmentHub #AbelHorvath #BusinessScaling #TechStack #AIImplementation #ProcessOptimization #EntrepreneurTips What you’ll learn from Abel Horvath This episode was recorded live on video July 29th 2025 https://www.youtube.com/watch?v=JaBoKiyWoGo Links to pieces of content relevant to this topic:https://www.amazon.com/gp/product/B0CLHM5B6S/ref=x_gr_bb_amazon?ie=UTF8&tag=x_gr_bb_amazon-20&linkCode=as2&camp=1789&creative=9325&creativeASIN=B0CLHM5B6S&SubscriptionId=1MGPYB6YW3HWK55XCGG2Abel Horvath 📰 Featured Press Release:Kalicube Pro™ leverages over 3 billion data points to become the first platform that optimizes brand presence in ChatGPT and AI engines—empowering entrepreneurs and businesses to take control of how they’re represented in the AI era. Read the full press release:https://www.prnewswire.com/news-releases/kalicube-pro-leverages-3-billion-data-points-to-become-first-platform-to-optimize-brand-presence-in-chatgpt-and-ai-engines-302515566.html Transcript from Abel Horvath with Jason Barnard on Fastlane Founders And Legacy. Systems That Scale [00:00:00] Jason Barnard: It is easier to train a machine than it is to train a person. You agree with that, and it's also scalable. [00:00:10] Abel Horvath: Yeah, completely. We have trained AI on multiple levels. Our sales department got reduced because we have AI agents for receiving calls, for doing live chats and on the receiving call side, it's amazing how natural it sounds. [00:00:28] Abel Horvath: AI developed in the last two years from a robotic voice who is just barely understanding what you want to like a very natural sounding, almost human-like conversation. So it does really and it's incredible to think where are we going to be two years from now? [00:00:48] Jason Barnard: A hundred percent. And you are talking about the kind of automated voices for responding. My immediate reaction is I hate those standards where you that you call in and it says, if you want this, click one. If you want that, click two which is the old style. And it we may lack the imagination to imagine what it can actually look like. [00:01:07] Jason Barnard: What does it look like? [00:01:10] Abel Horvath: Literally as soon as you dial our number, the agent picks it up and it's like, Hey, how may I help you? And you just tell them, I'm looking to talk to your sales representative. Then it will ask you, oh, wonderful. Then, what are you exactly looking for? What kind of services are you looking for? [00:01:27] Abel Horvath: And it gives you the answers.

Joel Friedland talks with Jason Barnard about the debt-free empire. Debt-Free Empire! Joel Friedland, CEO of Brit Properties, reveals his proven strategies for building a $100M industrial real estate syndication without debt. Drawing from his 43+ years of experience in Chicago's industrial market, Joel shares how he transformed relationship-based investing into a scalable online business model. Learn why debt-free investing creates "Steady Eddie" passive income and discover how to leverage AI and digital presence to attract accredited investors. In this value-packed episode, you'll discover:- The debt-free syndication model that survived the 2008 financial crisis- Why industrial real estate generates consistent 7-8% annual returns with 20-year tenant retention- How to transition from offline networking to digital investor acquisition- The "Claim, Frame, and Prove" method for building credible online authority This conversation delivers actionable insights for real estate professionals looking to scale their investor base through strategic digital marketing and personal branding. #RealEstateInvesting #IndustrialRealEstate #RealEstateSyndication #PassiveIncome #DebtFreeInvesting #AccreditedInvestors #RealEstateMarketing #DigitalMarketing #PersonalBranding #WealthBuilding What you’ll learn from Joel Friedland This episode was recorded live on video July 22nd 2025 https://www.youtube.com/watch?v=B777ak0xoiI Links to pieces of content relevant to this topic:https://youtu.be/iS2gk69Zfdw?si=et9BciRxo4OFs_YYhttps://youtu.be/Df3qxQhC9ng?si=hmWscw8XtUum5ORxhttps://www.youtube.com/@investingwithjoel/shortsJoel Friedland Transcript from Joel Friedland with Jason Barnard on Fastlane Founders And Legacy. Debt-Free Empire [00:00:00] Joel Friedland: One guy told me yesterday, 60% of his investible money is with me. That's bad. That's dangerous. That's dangerous because there's no diversification. What happens if, God forbid, industrial real estate becomes like office real estate where you can't fill an office building 'cause people are working at home. [00:00:22] Joel Friedland: I don't think that's gonna happen in industrial 'cause people have to actually work with their hands and be on site. In industrial manufacturing operation, there's trained labor. So industrials likely not to have an implosion like office did 'cause of COVID. But the message that I want to get to people is, yeah, you should put three or 4% of your net worth in my safe stuff. [00:00:52] Joel Friedland: That's a steady Eddie that gives you passive income but not 60%. But some people do that with me and I'm grateful to have them. But I wish that it would be more diversified. [00:01:06] Narrator: Fastlane Founders and Legacy with Jason Barnard. Each week. Jason sits down with successful entrepreneurs, CEOs and executives, and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. [00:01:24] Narrator: How can we quickly build a profitable business that stands at test of time and becomes their legacy? A legacy we're proud of. Fastlane Founders and Legacy with Jason Barnard. [00:01:36] Jason Barnard: Hi everybody, and welcome to another Fastlane Founders and Legacy. I'm Jason Barnard, and a quick hello and we're good to go. [00:01:43] Jason Barnard: Welcome to the show, Joel Friedland. [00:01:48] Joel Friedland: I love it, Jason. I love when you sing. [00:01:50] Jason Barnard: Thank you. You said you watched a couple of episodes and that's what caught your attention. Not the content and the interesting insights you get but the song. Lovely to meet you, Joel. You've built a hundred million dollar empire of debt-free investment in industrial real estate. And you've done it mostly through your network and the people you knew. And you've made the step to move all of this online. And created a social profile or social presence.

Daniel Ramsey talks with Jason Barnard about the virtual empire. Virtual Empire! Daniel Ramsey, founder and CEO of MyOutDesk, reveals the I-We-They framework that transformed his company into a 3,000-employee virtual staffing empire. Drawing from his experience scaling multiple businesses and running a global workforce, Daniel shares his proven strategies for building sustainable systems, creating strong company culture, and leveraging international talent without sacrificing quality. Discover why "virtual professionals" outperform traditional assistants, how to implement the sticky challenge for maximum productivity, and the critical importance of audit processes in scaling your business. In this episode, you'll discover:- The I-We-They framework for systematic business scaling- How to build a blended business model with global talent- Why culture matters more than cost when hiring internationally- The sticky challenge method for identifying revenue-generating activities- How to future-proof your business through proper systems and processes- Why audit processes are essential for sustainable growth This conversation provides a blueprint for entrepreneurs ready to scale beyond their personal limitations and build a truly global business empire. #VirtualEmpire #BusinessScaling #GlobalTalent #VirtualProfessionals #EntrepreneurshipStrategy #BusinessGrowth #SystemsAndProcesses #CompanyCulture #RevenueGeneration #FastlaneFounders #DanielRamsey #MyOutDesk What you’ll learn from Daniel Ramsey This episode was recorded live on video July 15th 2025 https://www.youtube.com/watch?v=C5r5PEUl9Fc Links to pieces of content relevant to this topic:https://www.youtube.com/channel/UCn7EbaQFalRfbey75hkNztwDaniel Ramsey 📰 Featured Press Release:Entrepreneurs are losing millions because Google and AI don’t understand them. A new book reveals the problem and how smart leaders are turning it into revenue. Read the full press release: https://www.prnewswire.com/news-releases/entrepreneurs-are-losing-millions-because-google-and-ai-dont-understand-them--new-book-exposes-the-problem-and-reveals-how-smart-leaders-are-turning-it-into-revenue-302496793.html Transcript from Daniel Ramsey with Jason Barnard on Fastlane Founders And Legacy. Virtual Empire [00:00:00] Daniel Ramsey: Unless you have a solidly written down plan and a solidly describable culture. Culture usually is vision, value, and mission. And it's really simple. We exist to provide this value to this group of people so that they can experience this thing in life. That's either a value proposition or a great mission statement. [00:00:26] Daniel Ramsey: And if you're listening right now, you can pause and go back and write this stuff down. Because this is where most people miss when they're going from the we to the they is they haven't got a clearly articulated value proposition for the customer, mission, statement, values for your internal employees how we behave. They say a brand and your marketing guy so you like this. A brand is what your customers say, or a brand is what your customers say when you're not in the room. Culture is what your employees say when you're not in the room. So these are the ways to measure these things so that you can be really specific and measurable about your culture. [00:01:08] Narrator: Fastlane Founders and Legacy with Jason Barnard. Each week Jason sits down with successful entrepreneurs, CEOs, and executives, and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. How can we quickly build a profitable business that stands at test of time and becomes their legacy? [00:01:31] Narrator: A legacy we're proud of.  Fastlane Founders and Legacy with Jason Barnard. [00:01:38] Jason Barnard: Hi everybody and welcome to another  Fastlane Founders and Legacy. I'm Jason Barnard. And I'm here with a quick hello and we're good to go.

Glenn Gow talks with Jason Barnard about the CEO success blueprint. CEO Success Blueprint! Glenn Gow, The CEO Success Coach, shares the hard-won lessons from 25 years as a CEO, 5 years as a venture capitalist, and 17 years of being coached himself. Discover why the best CEOs constantly reinvent their leadership style, how to build a high-performing leadership team, and what it takes to adapt as your company grows. Glenn reveals the patterns that hold leaders back, the power of self-awareness, and practical tools for navigating tough conversations and team dynamics. Learn how to become top-of-mind for clients—and even AI—by building authority and credibility in a world where reputation is everything. In this episode, you'll discover:- The real reasons CEOs succeed—or get replaced- How to break free from old habits and develop new leadership patterns- Strategies for managing and motivating diverse teams- Why self-awareness and regular reflection are critical for growth- How to position yourself as a trusted expert for both people and AI This conversation is a must-listen for leaders ready to level up and future-proof their impact. #CEOSuccess #Leadership #Entrepreneurship #ExecutiveCoaching #BusinessGrowth #TeamBuilding #SelfAwareness #AIExpert #FastlaneFounders #GlennGow #JasonBarnard What you’ll learn from Glenn Gow This episode was recorded live on video July 8th 2025 https://www.youtube.com/watch?v=S8vLAa5lykE Links to pieces of content relevant to this topic:https://www.youtube.com/watch?v=TrAFlU6ghXchttps://www.youtube.com/watch?v=Oa4w68IIzEAhttps://www.youtube.com/watch?v=VhI8A5dds3MGlenn Gow 📰 Featured Press Release:Entrepreneurs are losing millions because Google and AI don’t understand them. A new book reveals the problem and how smart leaders are turning it into revenue. Read the full press release: https://www.prnewswire.com/news-releases/entrepreneurs-are-losing-millions-because-google-and-ai-dont-understand-them--new-book-exposes-the-problem-and-reveals-how-smart-leaders-are-turning-it-into-revenue-302496793.html Transcript from Glenn Gow with Jason Barnard on Fastlane Founders And Legacy. CEO Success Blueprint [00:00:00] Glenn Gow: And we as humans are very automatic. I would argue that today more than 90% of what you do, Jason is automatic. And that's a good thing. You do it because it works. And you don't have to think really hard about situations. But it's particularly difficult when let's say you have an interaction with an employee when they didn't do what they said they were going to do and you were depending on them getting that done. [00:00:35] What happens in our minds is that you become upset. Rightfully so and it happens in milliseconds. There's nothing you can do to stop the way you actually feel in that moment, which is upset or angry or some other emotion. The question then is what do you do once those brain chemicals flood your body, and you're feeling upset. [00:00:59] What do you do in that moment? [00:01:01] Narrator: Fastlane Founders and Legacy with Jason Barnard. Each week, Jason sits down with successful entrepreneurs, CEOs and executives, and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. How can we quickly build a profitable business that stands at test of time and becomes their legacy. A legacy we're proud of. Fastlane Founders and Legacy with Jason Barnard. [00:01:30] Jason Barnard: Hello everybody and welcome to another Fastlane Founders and Legacy. I'm Jason Barnard and I'm here with a quick hello and we're good to go. Welcome to the show, Glen Gow. [00:01:42] Glenn Gow: Wow. Had no idea I was going to be sung to. That's fantastic, jason. It's a pleasure to be here. [00:01:48] Jason Barnard: Yeah. I'm wondering, did I get your name right? Gaw rather than Go? [00:01:52] Glenn Gow: You did. It's actually yes. Yes, exactly.

Cody C. Jensen talks with Jason Barnard about scaling with soul. Scaling with Soul! Cody C. Jensen, Founder and CEO of Searchbloom, reveals how to build a $900 million client-generating agency without sacrificing your values. Drawing from his experience as a former Google employee and 10+ years scaling an award-winning search marketing agency, Cody shares his proven framework for growing teams from 3 to 25+ employees while maintaining ethics and transparency. Discover why he banned the word "client" from his company, how to replace yourself strategically at each growth stage, and the six core values that drive lasting relationships and industry-leading retention rates. In this episode, you'll discover:- The leadership transition points that make or break scaling companies- Why bespoke services and scale aren't enemies when done right- How to embed your team directly with partners for maximum results- The "two pizza rule" for effective team management- Why AI agents enhance human expertise rather than replace it- How transparent communication drives $900M+ in client results This conversation offers a blueprint for entrepreneurs who want to scale their business without losing their soul or compromising their values. #ScalingWithSoul #SearchMarketing #SEOAgency #EthicalBusiness #TeamBuilding #BusinessGrowth #Leadership #DigitalMarketing #Entrepreneurship #AgencyLife #BusinessValues #ScaleUp #StartupGrowth #BusinessStrategy #Podcast #FastlaneFounders #CodyCJensen #Searchbloom What you’ll learn from Cody C. Jensen This episode was recorded live on video July 1st 2025 https://www.youtube.com/watch?v=6LLA0BGXbwg Links to pieces of content relevant to this topic:https://podcasts.apple.com/us/podcast/1265-searchbloom-digital-marketing-and-seo-strategies/id562518965?i=1000700534958https://podcasts.apple.com/us/podcast/scaling-a-digital-marketing-agency-with-white-hat/id1360621621?i=1000698844372Cody C. Jensen Transcript from Cody C. Jensen with Jason Barnard on Fastlane Founders And Legacy. Scaling with Soul [00:00:00] Jason Barnard: So I'm looking at the screen. I can see scaling with soul. AI doesn't have a soul.  [00:00:07] Cody C. Jensen: Does not have a soul.  [00:00:08] Jason Barnard: Agential AI doesn't have a soul. So there's another contradiction going on there. So how do you scale with soul and use AI?  [00:00:17] Cody C. Jensen: I think number one, recognizing AI for what it is. As you said, It does not have a soul. [00:00:25] Cody C. Jensen: It is literally a machine. You're having conversations with a computer that has very little knowledge as it relates to being a human, right. It can only learn from humans itself and then over time, it can teach itself more and more. So scaling with soul starts, I believe with leadership, top down.  [00:00:48] Jason Barnard: So you have a soul.  [00:00:51] Cody C. Jensen: I have a soul. Yes.  [00:00:53] Jason Barnard: So describe your soul to me, because then that becomes the vision of the company that passes down to the leadership.  [00:00:58] Cody C. Jensen: Exactly. Yeah. So my soul, I suppose is based on ethics and white hat practices, doing things the right way from the beginning and not taking any shortcuts, knowing that failing is not failing unless you stop. These are parts of like my makeup, if you will. And that's where we took those values or innate things about me and about some of our other leadership team and created our core values.  [00:01:35] Narrator: Fastlane Founders and Legacy with Jason Barnard. [00:01:39] Narrator: Each week Jason sits down with successful entrepreneurs, CEOs, and executives and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. How can we quickly build a profitable business that stands the test of time and becomes their legacy? [00:01:58] Narrator: A legacy we're proud of.

Jean-Louis Lelogeais talks with Jason Barnard about the entrepreneurial long game. The Entrepreneurial Long Game! Jean-Louis Lelogeais, co-founder of PEO Partners and SVP Global, reveals the mindset shifts that transformed him from startup consultant to managing over $21 billion in assets. Drawing from 40+ years building three successful ventures—including surviving the dot-com crash and the 2008 financial crisis—Jean-Louis shares his proven framework for entrepreneurial endurance. Learn why big ideas require passionate commitment, how setbacks become your greatest teachers, and discover the critical timing for building legacy-focused leadership teams. In this inspiring episode, you'll discover:- Why "big ideas that change the world" are essential for long-term success- How to build staying power when ventures take longer than expected- The partnership advantage: why 1+1 equals more than 2 in entrepreneurship- How to create feedback loops that prevent costly mistakes- The legacy mindset shift that separates successful exits from failures This conversation offers a blueprint for entrepreneurs ready to play the long game and build businesses that outlast their founders. #Entrepreneurship #PrivateEquity #StartupStrategy #BusinessStrategy #LongTermThinking #Legacy #VentureCapital #BusinessGrowth #EntrepreneurMindset #Leadership #BusinessBuilding #StartupLife #Podcast #FastlaneFounders What you’ll learn from Jean-Louis Lelogeais This episode was recorded live on video June 24th 2025 https://www.youtube.com/watch?v=Qh9EHLteRY8 Links to pieces of content relevant to this topic:https://www.peo-partners.com/viewer/viewer.html?link=https://www.peo-partners.com/wp-content/uploads/2025/03/Liquid-PE-White-Paper-March-2025-FOR-WEBSITE-APPROVED.docx-1.pdfJean-Louis Lelogeais Transcript from Jean-Louis Lelogeais with Jason Barnard on Fastlane Founders And Legacy. Entrepreneurial Long Game [00:00:00] Jean-Louis Lelogeais: When you start as an entrepreneur, you're doing it all, right? So the fun part of it, the intellectual challenge, because I would tell you. Also for me, the big idea also has to be intellectually challenging. But the reality is, your day to day. It's not that you still need to prove the wires. [00:00:20] Jean-Louis Lelogeais: You need to do the admin side. You need to maintain the QuickBooks. So if you're not passionate, all that kind of, because there's no resources to get a whole team to do a bunch of things for you. So you got to be ready to get your hands dirty and do a lot of stuff that may seem beyond you, and it is not particularly the most thrilling stuff but you do it because that's part of what's required and what drives.  [00:00:50] Narrator: Fastlane Founders and Legacy with Jason Barnard. Each week, Jason sits down with successful entrepreneurs, CEOs and executives, and gets them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. [00:01:06] Narrator: How can we quickly build a profitable business that stands the test of time and become their legacy? A legacy we're proud of. Fastlane Founders and Legacy with Jason Barnard.  [00:01:19] Jason Barnard: Hi everybody and welcome to another Fastlane Founders and Legacy with me, Jason Barnard. And the quick hello and we're good to go. [00:01:27] Jason Barnard: Oh, welcome to the show. [00:01:33] Jason Barnard: Impossible to say or sing.  [00:01:37] Jean-Louis Lelogeais: That was pretty close. and I'm not going to try to sing back to you, Jason even though my wife is Korean and I've spent many hours at karaoke. But, it's still hopeless. But it's very good to meet you. And how are you doing today? [00:01:57] Jason Barnard: I'm absolutely fine, Mr. Lelogeais. What I did like about that is you said that your name is impossible to sing or say, so I thought I would sing it completely wrong because that's what you're used to. That's been your life.

Rand Fishkin talks with Jason Barnard about the Lost and Founder. Rand Fishkin, the Cofounder and CEO of SparkToro and Snackbar Studio, and author of "Lost and Founder, reflects on how his public association still heavily favors his past with Moz over his current ventures like SparkToro, highlighting how deeply embedded digital narratives are and how hard they are to shift. Rand shares with Jason Barnard the realities of startups, venture capital, and the misleading myths of Silicon Valley. Rand explained the harsh truth behind venture funding—most startups fail, only a tiny few succeed, and the pressure for hypergrowth damages sustainable businesses. He emphasized the need for entrepreneurs to abandon the outdated “minimum viable product” mindset and instead build “exceptional viable products”—like his approach with SparkToro and SnackBar. They wrapped up by discussing the importance of aligning your business model with the life you actually want. Jason Barnard and Rand Fishkin agreed that resisting external pressure for rapid scaling brings lower stress and greater fulfillment. What you’ll learn from Rand Fishkin 00:00 Rand Fishkin and Jason Barnard 02:13 Where Does the Knowledge Panel of Rand Fishkin Focus More, According to Jason Barnard? 02:30 What Information Does Google Learn About Show About Rand Fishkin as Stated by Jason Barnard? 03:11 Why Has Rand Fishkin Not Yet Explored or Used the Google Learn About Feature? 03:34 What is One of the Big Frustrations of Rand Fishkin in His Efforts to Change His Brand Identity? 04:00 What Can Kalicube® Do to Change the Problem of Shifting Your Brand Identity? 04:09 Why Did the Problem With Boowa (The Blue Dog) Weigh so Heavily on Jason Barnard in Brand Identity? 04:58 How Much Has the Startup Landscape Changed Since 2018, According to Rand Fishkin? 05:35 Why Has the Reputation of Tech Companies and Entrepreneurs Declined? 06:15 Why Did Many People Inside the Industry Despise Lost and Founder When It Was Published in 2018? 07:05 What Are the Terrible, Ugly Parts of the Venture Capital System From the Book Lost and Founder? 08:00 How Does the Venture Capital Funding Model Work? 08:30 Why Does the Venture Capital Model Expect Most Startups to Fail? 09:54 Why Don’t People Talk About What Happens Inside Venture-Backed Businesses? 10:35 Why is Being in the Position of a Company Like Moz, Making Enough but Not Big Money, so Hard? 11:45 Where Does the Cupcake Theory Come From? 11:55 What is the Exceptional Viable Product Concept? 12:28 What is the Minimal Viable Product Concept? 13:36 Why Did the Lean Startup Approach Work In the Early Days of Tech but No Longer Work Today? 14:35 How Did Rand Fishkin Apply the Cupcake Model in Building Sparktoro and Snackbar? 15:00 What Did Gia and Claire From Forget the Funnel Find During Their Product Test for Sparktoro? 16:09 Why Was Rebuilding the Product Less Difficult During the Private Beta Testing Phase? 17:02 Why is the Expectation for Products in Software, Technology, and Other Fields So Much Higher Today? 17:42 What is the Common Founder Mentality in Building Products? 18:26 Why Do You Need Investor Patience and Independence When Building a Product? 19: 26 Why Do Cupcake Ventures Expect a Lifecycle Return of 10 to 15 Years From Their Investments? 20:37 How Do You Resist the Pressure From Investors Who Are Not Very Patient? 21:28 How Does Cultural Pressure From the Industry Affect Startup Founders and Their Success? 22:21 How Does Pressure Affect the Confidence and Decision-Making of Founders in Their Role? 23:22 Why is it Important to Avoid Pressure From External Parties or Culture When Building a Business? 24:05 Why is it Important for Founders to Reject Business Strategies That Do Not Fit How They Work Best? 25:16 Why Do Some Founders Avoid Scaling Fast Even if it Means Leaving Money on the Table?