Fearless Thinkers

Effective decision-making has the power to accelerate growth and drive your organization forward, achieving key milestones and outcomes faster, while ineffective decision making can paralyze organizational progress altogether. In this episode of Fearless Thinkers, Abbey Bonham, Principal, and Libby MacKenzie, Director, sit down with Rick Cheatham, CMO, to unpack what decision-making looks like in organizations today, the impact of AI, and the key moves you can make to level-up decision-making for yourself and your teams. For a transcript, click here.

In this episode of Fearless Thinkers, the BTS Podcast, Lacee Jacobs, Head of DEI at BTS, and Mac Quartarone, PhD, Director at BTS, reflect on their Harvard Business Review article of the same name discussing the critical differences between inclusion and assimilation. Show notes For a transcript, please click here. Here's a link to the corresponding Harvard Business Review article, "Do Your Diversity Initiatives Promote Assimilation Over Inclusion?"

Learn how to counter the three most common change-averse mindsets in conversation with Kathryn Clubb, Head of Change and Transformation, and Jeni Fan, Senior Director. For a transcript, please click here. To learn more about the Change-Ready Explorer, please visit bts.com and use our contact form to reach out. Lastly, here's a link to the corresponding article, "How to Become More Comfortable with Change," in the Harvard Business Review.

"There's a premium here on meeting the customer where they are. We can understand their buyer's journey, but if we don't adjust the resources that we need to bring at specific points, then it's a miss," says Barbara Adey, VP, in this episode of Fearless Thinkers. Barbara and Jason Davis, Senior Director, sit down with Rick Cheatham, CMO, to discuss their customer-centric approach to sales methodology and process. For a transcript, click here.

Per Ståhle, René Groeneveld, and Alan Gentry share ideas for healthcare organizations' go-to-market teams to unlock beneficial revenue growth. For a transcript, please click here. Learn more about our Go-to-market services.

How can finance teams complement organizations' evolving priorities? "Be a partner in educating the rest of the business [about the] strategic trade-offs of their choices... Breaking through the complexity of finance for the rest of the organization is really powerful," says Katy Young, SVP & Partner, in this episode of Fearless Thinkers. Katy and Ignacio Vaccaro, Senior Director & Head of SABA Practice, sit down with Rick Cheatham, CMO, to discuss the evolving role of finance in strategy execution. Learn more about our Strategy Execution and Business Acumen centers of expertise. Here's a transcript.

What is executive coaching, and what makes it it a powerful development experience for leaders? In this special Fearless Thinkers episode, Jennifer Porter, Partner, and Jessica Skon, CEO, discuss how to help leaders develop, improve, and increase their effectiveness. Here's a transcript.

What makes a great go-to-market leader? “It’s about that consistency that you’re able to create for your team and for your clients — thinking about how you establish your operational cadence helps to reinforce those expectations when you’re not there all the time,” says Kyle Dean, Senior Director, in this episode of Fearless Thinkers. Kyle and Rick Cheatham, CMO, share ideas for all salespeople to consider as they progress both professionally and collectively. Learn more about our Go-to-Market services here. Here's a transcript.  

How can you create buy-in to organizational culture transformation? "From the start, engage in optimal inclusion... Draw from a representative sample of your organization, or what we like to call a diagonal slice: [people from] across various business units, functions, tenure, roles, levels, geographies — you name it," says Mallory Meyer, Culture Transformation Lead for BTS North America, in this episode of Fearless Thinkers. Mallory, Alex Amsden, Global Lead for Culture Transformation, and Tom Gaunt, Head of Change & Transformation for BTS Europe, join Rick Cheatham, CMO, for a discussion about the six common pitfalls of organizational culture change, and also offer uncommon-sense moves to counter each of them. Learn more about our Change & Transformation center of expertise. Find a transcript here.

What kind of preparation ensures organizational change-readiness? “We can build really powerful experiences that get people to think about change differently, but if they’re not thinking about it in the context of a real change, then the power is diminished… Shift a little bit from thinking about training to thinking about building capability and alignment at the same time,” says Kevin Bronk, Senior Director, in this episode of Fearless Thinkers. Kevin and Rick Cheatham, CMO, discuss leveraging near-term change initiatives to build long-term capability and alignment. For a transcript, please click here. Learn more about our Change & Transformation center of expertise.

How should commercial teams react to today's marketplace realities? "In today’s market, commercial teams must act intentionally," says Barbara Adey, Vice President and Head of the North America Sales and Marketing Center of Expertise, in this episode of Fearless Thinkers. Barbara and Rick Cheatham, CMO, offer practical tips for sellers and customers maneuvering high interest rates, stagnating growth, and more. Here's a transcript. Learn more about our Go to Market services.

How do you channel your distinctive strengths, values, and life experiences in support of your organization? "[That] my leadership purpose aligned with the organization's purpose [...] created an energy and enthusiasm within me," says Ravi Bhusate, Partner, in this episode of Fearless Thinkers. Ravi and Rick Cheatham, CMO, explore the personal motivations that underpin exceptional leadership. Here's a transcript. Learn more about our Leadership Development area of expertise.

What are the key components of a healthy organizational learning culture? "Driving continuous engagement is not a one-and-done initiative... If you want people to continuously learn, you have to look for ways to continuously engage them,"  says Andrew Burns, VP, in this episode of Fearless Thinkers. Andrew and Rick Cheatham, CMO, discuss systems that facilitate the flow of organizational knowledge. For a transcript, please click here. Learn more about our Change & Transformation practice.  

It's more important than ever that leaders invest in bringing their commercial teams together in person. But what makes a solid commercial kick-off? "The environment and the experience that we create shows them... that we do care about them as people," says Rick Cheatham, CMO, in this episode of Fearless Thinkers. Rick, Principal Ed Umanzor, Ph.D., and East Area Sales and Marketing Leader Jason Davis provide practical tips for facilitating energizing commercial kickoffs at every stage of the planning process. Learn more about our Go to Market and large-scale event services.

René Groeneveld and Alan Gentry host Obi Ochu, Senior Director, in a discussion that highlights how customer-centric digital learning can drive revenue growth, performance, and retention for healthcare sales professionals. Learn more about our digital learning services here. For a transcript, please click here.