DiscoverFeed Your Brand
Feed Your Brand

Feed Your Brand

Author: Tracy Hazzard & Tom Hazzard

Subscribed: 45Played: 815


Get off the marketing roller coaster and get on the automated fast track to digitally market your brand everywhere now. Imagine all the information you need in one place to easily broadcasting messages, saving time, optimizing your results and building a platform that organically grows real fans and qualified clients. Husband and wife team and Co-Founders of, Tom Hazzard and Tracy Hazzard, teach easy content building formulas and smart cut secrets proven to fuel hundreds of videocasts, blogs, podcasts, and brands with bingeable original content.

The goal of any product, service, or business launch is to make “it” sell itself. Because of this core principle, Tom and Tracy have streamlined and powered the way they produce content through podcasting and videocasting to take the least amount of time possible AND be the most effective use of marketing dollars converting to the point that they get paid by others to market their business.

Tracy Hazzard and Tom Hazzard are the founders of Podetize, the largest podcasting production service, and most active syndication hosting platform. A highly successful innovator, Tom has been rethinking brand innovation to build in authority and high-converting revenue streams. Tracy is an Authority Magazine, Inc. Columnist, and BuzzFeed contributor. Both are also podcasters themselves with 4 top-ranked podcasts including: The Binge Factor; Product Launch Hazzards; The New Trust Economy; and their very first podcast WTFFF?! 3D Printing Podcast where they amassed over 500 episodes and 100,000 binge listeners per month. They monetize the podcast with high-level sponsors, 37% call-to-action conversion rates even after podfading the show. As content, product, and influence strategists for corporations, marketing agencies, entrepreneurs, publications, speakers, authors, and experts, Tom and Tracy provides businesses of all sizes a system to spread their marketing message from video to podcast to blog, growing an engaged audience and retaining valuable platform authority without a lot of time, cost, or effort.

When you have a brand or you’re building a business, being everywhere in the media at once is challenging – first creating that original content and broadcasting that message to the world – then gaining that exposure will enable you to market your business. Feed Your Brand covers all areas and types of things you can do to generate content, get that message out there, and be heard in all the right places!

Our goal is to help you broadcast your unique, original message to the world and help you rise above the crowd, because that’s really what it’s all about – stop being that hidden expert! We want to make sure that you’ve listened to, that your audience gets focused, and is a right fit for you so that they can’t wait to buy from you and get even more of you. At the end of the day, the brand authority, the one who gets the value from it, should be you. Learn proven strategies on how to do exactly just that and start building that platform to have raving fans and people ready to buy your services or your products.

Join Tom and Tracy Hazzard to find the winning videocasting and podcasting formula to feed your brand. Consistently and constantly fill your online presence to accelerate your brand authority and generate more revenue. Be original. Be heard. Be found. Promote with power and purpose. Join the conversation on how to get your message to out to the world and Feed Your Brand!

188 Episodes
Are you stuck with writer's block, looking for your podcast's next topic? It may seem difficult at first, but it becomes a simple matter if you know the tips and tricks. Knowing your niche and audience goes a long way, and in this episode, Tom Hazzard shares a few more things you need to keep in mind. Tom analyzes what guests bring to the table when choosing topics and why you should keep your focus narrow. Tune in for more podcasting tips and tricks from Tom and learn how to make your show the best it can be.Love the show? Subscribe, rate, review, and share!
A lot of podcasters are creating video content. However, not all of them are optimizing it. There are benefits to uploading video content on social media, but there is a hidden power in embedding YouTube videos into your website. In this episode, Tom Hazzard explains how embedding videos into your blog posts or anywhere on your website can increase your engagement and attract more viewers. Stay tuned for more tips on video content creation that will help Feed Your Brand!Love the show? Subscribe, rate, review, and share!
Promoting everywhere isn't as good as being intentional and specific about where you're promoting and who you're targeting. In this episode, Hosts Tom Hazzard and Tracy Hazzard share intentional podcast promotion tactics you need to know if you want to succeed. Remember, time is way more valuable than money. Don't spread your time too thinly over platforms your core listeners don't use. Instead, focus on learning one social platform at a time where you know your valuable listeners are. Are you itching for more tactics? Tune in! Love the show? Subscribe, rate, review, and share!
A lot of people are asking how tags are important for someone who is doing a podcast, or, indeed, if tags are important at all. Tom Hazzard jumps in for a quick client coaching call to discuss how tags came to be and how their role has changed as the internet changed. Join in and find out if tags are still relevant for podcasts, blog posts, and videocasts on YouTube. You might be surprised by the answer, and perhaps even more so by the exception to the rule. Tune in for more!Love the show? Subscribe, rate, review, and share!
Consistency is key to success. If you want your podcast to reach more people, then you need to make sure you have consistent podcast titles. In this episode, Tom Hazzard discusses why your podcast title needs to be consistent across all platforms. Tom delves into the reasons why titles are often relegated to the backburner and why they shouldn’t be. He looks at keywords and why consistency matters, especially for SEO and content marketing. Tune in for more podcasting tips and tricks from one of the best in the business.Love the show? Subscribe, rate, review, and share!
There is a difference between livestreaming and video podcasting, and you can't just get your whole livestream and convert it into a podcast. There's some editing and preparations that need to be done beforehand. Learn a few tips and tricks on how to make repurposing your livestream into a podcast easier. In this episode, Tom Hazzard discusses how he and Tracy do livestreaming for their brand. Learn how to acknowledge your audience, what energy level you should be at during a livestream, and more. Also, discover a few neat tricks that you can do regarding Zoom and slide-sharing today!Love the show? Subscribe, rate, review, and share!
Why should you, a podcaster, start considering putting out video content, and what do you need to do just that? In this episode, Tom Hazzard breaks down which equipment you need to launch podcast video content and increase your exposure. Video is the currency of social media and is currently one of the best ways to attract listeners and expand your audience. Don’t have the budget for a complete set of quality equipment? Tom is here to offer budget-friendly options and give tips on making the most out of the tools you likely already have! Join in to find out more about the tools you need to feed your brand in video format!Love the show? Subscribe, rate, review, and share!
How you treat your brand is how your clients treat you. If you level up your podcast game and improve your show every year, so will your clients' treatment of you! Today, Tom Hazzard and Tracy Hazzard spill much-needed tips on how you can do just that. From making sure you present yourself the way you intended, to letting people find you in a sea of podcast shows, you'll find essential strategies in this episode. And oh, you'll also discover great ways on how to feel good about your recent uploads. So tune in and level up your podcast!Love the show? Subscribe, rate, review, and share!
You can help your audience sift through your content maze and make them more engaged listeners. All you have to do is to curate a favorite list from your episodes that would help them choose what to listen to! Tom Hazzard and Tracy Hazzard share valuable insights on how you could help your audience navigate your content and get a visual for what is working at the same time. Maybe not all your episodes are relevant anymore. Maybe some episodes are definite must-listens. So, you have to know how to guide your audience and offer them a start or shift. Tune into this episode to learn how to make your website show that you’re highly curating for your specific audience. Love the show? Subscribe, rate, review, and share!
Is grounding your podcast episodes in time a good idea or should you make evergreen content? That is a difficult question to answer because both have their pros and cons. Join your host for the day, Tom Hazzard as he discusses which the better choice among the two is. If you're an aspiring podcaster, listen to today's episode and get ready for a lot of new listeners.Love the show? Subscribe, rate, review, and share!
If you want to be seen as an authority, your podcast topic needs to be timely, on-point and relevant. So how do you choose the right topic? In this episode, Tom Hazzard and Tracy Hazzard get into podcasting 101 as they delve into how to plan and choose a podcast topic. They share the process they follow in finding and choosing a topic and talk about why you want your topic to be search engine optimized. Tune in and learn more podcasting tips from Tom and Tracy.Love the show? Subscribe, rate, review, and share!
Every business or organization that wants to maintain a strong online presence understands the need for proper website SEO tactics. Optimizing your website by putting relevant keywords in your front-facing pages is an excellent way to increase your online rankings. But as Google and other search engines continue to evolve, it's finally time for old-school SEO to retire. Tom Hazzard delves into the fresh new school SEO techniques, emphasizing why you don't need to pay a monthly fee just to maintain your good rankings. He also explains how incorporating podcast episodes into your website is a great way to produce keyword-rich but still interesting blog posts.Love the show? Subscribe, rate, review, and share!
Word of mouth marketing is perhaps the most powerful strategy to find the right listeners for your podcast. But how do you translate that on social media and optimize it to skyrocket your listeners? In this episode, Tom Hazzard and Tracy Hazzard give you useful tips on how to increase engagement with your audience. With the power of social media platforms and the right tagging strategy, you can get engagement and extend your reach before people even hear a single episode! Want to learn how? Tune in to this episode and get the insight that will feed your brand!Love the show? Subscribe, rate, review, and share!
Video is the current helm of trends and viral content. Even podcasters, whose content is focused mainly on audio, are now venturing into podcast video marketing as a strategy to gain more traction and increase listenership. Tom Hazzard and Tracy Hazzard sit down to chat with today’s guest Whitney Lauritsen on everything you need to get that content started for your show. Tracy hands over the baton to Whitney to discuss important tips and tricks on creating video content for your podcast. Whitney is a well-being coach, social media advisor, and co-host of the This Might Get Uncomfortable podcast. In this episode, she breaks down everything you need to know about podcast video marketing, from the equipment you need (or don’t need), how to caption your videos, which platforms to use, and even what editing tools to try out. There’s a lot more in store in this information-packed episode. Listen in and get the advice you need on how to feed your brand through video.Love the show? Subscribe, rate, review, and share!
Writing is a key factor when it comes to building brand awareness and user engagement. Specifically when using captions and hashtags. Captions can give your users a little sneak peek into the main topic and attract new customers. Hashtags can boost user engagement by letting your users be a part of the conversation. By using these assets, your brand will grow immensely. Join your host, Tracy Hazzard, as she talks about how to create strong captions and hashtags. Learn what goes into making a great caption and hashtag—from the headline to the call-to-action. Learn how to make a great caption and hashtag so that you can grow your brand today.Love the show? Subscribe, rate, review, and share!
What are the four types of podcast guests you should bring to your show to grow your listener base fast? In this episode, Tom Hazzard and Tracy Hazzard discuss why you need to mix in different types of guests to your first 100 episodes. It's the best time to figure out which guests your listener would love to hear from. Evaluate your performance based on feedback and engagement. Once you nail down the best types of guests your audience loves, you'll know how to monetize your podcast effectively. Are you itching to know who these guests are? Tune in!Love the show? Subscribe, rate, review, and share!
Optimizing your social media profiles is key to building a strong brand. When someone comes across you on LinkedIn, you want to ensure that you are getting their attention. This is just one big game in a crowded trade show, and your profile is your booth. How do you get and hold your audience's attention? Join Tracy Hazzard on today’s show as she shares the five easy ways to optimize your social media profile to attract more people. Learn how to find your audience, have a strong headline, use banners correctly, and more. Optimize your profile today so you can build a stronger brand.Love the show? Subscribe, rate, review, and share!
The podcast interview experience is a valuable one. And giving your guest a good experience means you will have a better show and a satisfied guest. In this episode, Tom Hazzard talks about the guest viewpoint and why the guest experience is so important for podcast interviews. Tom shares a recent experience where he was invited to guest on a podcast and gives his insights on the show. Tom then shares his best practices in improving the guest experience. Listen in and learn more podcasting tips and strategies.Love the show? Subscribe, rate, review, and share!
When we continuously grow our podcast businesses, we want to make sure that every aspect is perfect. If you’re looking for ways to get better engagement, then why not start creating podcast confirmation pages like the pros? Join your hosts, Tom Hazzard and Tracy Hazzard, as they guide you to a process that could scale your business up! They explain their tactics and the best practices so you could amp up your influence in this industry. Learn the importance of adding a confirmation page so you can level up your podcast business. Make them into something that delights and impresses the guest and highlights how wonderful you are in what you can do.  Love the show? Subscribe, rate, review, and share!
Are you wondering what the latest Apple Podcast Industry Statistics are? Listen to this episode as Tom Hazzard walks you through interesting numbers you need to know to level up your game. Apple is the dominant listening destination, and it hosts 98% of podcasts. If you want to stand out, you need to submit your podcast to Apple and meet their requirements. That'll make your show valid. Hop on this episode to educate yourself on the current podcast stats. You won't regret it!Love the show? Subscribe, rate, review, and share!
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