Feed Your Brand
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© Copyright 2018-2024 Brandcasters, Inc. | Tracy Hazzard| Tom Hazzard | All Rights Reserved
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Get off the marketing roller coaster and get on the automated fast track to digitally market your brand everywhere now. Imagine all the information you need in one place to easily broadcasting messages, saving time, optimizing your results and building a platform that organically grows real fans and qualified clients. Husband and wife team and Co-Founders of Podetize.com, Tom Hazzard and Tracy Hazzard, teach easy content building formulas and smart cut secrets proven to fuel hundreds of videocasts, blogs, podcasts, and brands with bingeable original content.
The goal of any product, service, or business launch is to make “it” sell itself. Because of this core principle, Tom and Tracy have streamlined and powered the way they produce content through podcasting and videocasting to take the least amount of time possible AND be the most effective use of marketing dollars converting to the point that they get paid by others to market their business.
Tracy Hazzard and Tom Hazzard are the founders of Podetize, the largest podcasting production service, and most active syndication hosting platform. A highly successful innovator, Tom has been rethinking brand innovation to build in authority and high-converting revenue streams. Tracy is an Authority Magazine, Inc. Columnist, and BuzzFeed contributor. Both are also podcasters themselves with 4 top-ranked podcasts including: The Binge Factor; Product Launch Hazzards; The New Trust Economy; and their very first podcast WTFFF?! 3D Printing Podcast where they amassed over 500 episodes and 100,000 binge listeners per month. They monetize the podcast with high-level sponsors, 37% call-to-action conversion rates even after podfading the show. As content, product, and influence strategists for corporations, marketing agencies, entrepreneurs, publications, speakers, authors, and experts, Tom and Tracy provides businesses of all sizes a system to spread their marketing message from video to podcast to blog, growing an engaged audience and retaining valuable platform authority without a lot of time, cost, or effort.
When you have a brand or you’re building a business, being everywhere in the media at once is challenging – first creating that original content and broadcasting that message to the world – then gaining that exposure will enable you to market your business. Feed Your Brand covers all areas and types of things you can do to generate content, get that message out there, and be heard in all the right places!
Our goal is to help you broadcast your unique, original message to the world and help you rise above the crowd, because that’s really what it’s all about – stop being that hidden expert! We want to make sure that you’ve listened to, that your audience gets focused, and is a right fit for you so that they can’t wait to buy from you and get even more of you. At the end of the day, the brand authority, the one who gets the value from it, should be you. Learn proven strategies on how to do exactly just that and start building that platform to have raving fans and people ready to buy your services or your products.
Join Tom and Tracy Hazzard to find the winning videocasting and podcasting formula to feed your brand. Consistently and constantly fill your online presence to accelerate your brand authority and generate more revenue. Be original. Be heard. Be found. Promote with power and purpose. Join the conversation on how to get your message to out to the world and Feed Your Brand!
291 Episodes
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Are You REALLY Licensed? The Hidden Danger of Royalty Free Podcast Music Sites Many sites promise easy, royalty-free music for your podcast, but the reality can be a legal nightmare. Some sites trick you into thinking you're licensed for podcasting when you're not, while others offer "unlimited" licenses that disappear when you stop subscribing. We'll expose these traps and show you how to find truly safe, legal music for your podcast, including exploring the new world of AI music. Don't risk your show's future - learn how to navigate the confusing world of music licensing and protect yourself from hidden dangers. Join our free live podcast coaching every Wednesday at noon PT and learn how to navigate the confusing world of podcasting. 🎧Don’t miss any tips or tools! Join the experts at Podcasters United LIVE every Wednesday at Noon PST. PODCASTERS UNITED MISSION - Uniting independent podcasters in order to create more power amplification! By uniting, we make sure every voice is heard, even without big network marketing dollars. Podcasters United empowers podcast hosts to grow by providing the necessary tools, tips, tactics, and resources to promote, amplify, and collective bargain for publicity and monetization opportunities. Through unification, we leverage our collective force to level the playing field with networks that can outspend any individual independent podcaster. And, thanks to our generous sponsors, we provide it without any union dues! Join the movement created by podcasters, for podcasters, about podcasters — FREE to Podcasters! Join us at https://podcastersunited.org/__________________Wish you could get expert podcast tips like this every week for FREE? You can!But let's be real, if you're serious about podcasting, you NEED to actually show up at our next LIVE expert session where we drop knowledge bombs about what you won't hear anywhere else. The truth about what it takes to produce, market and monetize your podcastWHEN: every Wednesday at Noon PT | 1pm MT | 2pm CT | 3pm ETThis isn't some fluffy, surface-level chat meant to sell you something. We're diving deep into the tips, tools and tactics to help you play as a free agent in the big league of podcasting with the big kids.Skip this live stream and you'll be missing out on crucial insights that could make or break your podcasting journey.Set a reminder NOW: https://podcastersunited.org/eventsWhile you are at it, subscribe to our FREE weekly newsletter to get alerted to the weekly LIVE topic and get proven and useful podcasting tips, news and resources, customized just for you. https://podcastersunited.org/join-us/You get a newsletter! You get a different newsletter! And you get your own newsletter too!Click Here to join our next Live Stream.
Welcome to Feed Your Brand! As we kick off a new year, it’s time to face the truth about those New Year's resolutions—especially the one about launching or relaunching your podcast. If you’ve ever pod-faded, left your show hanging, or struggled to even get it off the ground, this episode is for you. Tom Hazzard and Tracy Hazzard dive into the tough love truths about podcasting commitments, why most resolutions fail, and what it really takes to stay consistent. Whether you're ready to reignite your podcast or finally start the one you've been dreaming about, we're here to help you make it happen—and keep it going! Tune in for actionable tips, no-nonsense advice, and the motivation you need to succeed in 2025. Let’s get to work!Don’t miss any tips or tools! Join the experts at Podcasters United LIVE every Wednesday at Noon PST. PODCASTERS UNITED MISSION - Uniting independent podcasters in order to create more power amplification! By uniting, we make sure every voice is heard, even without big network marketing dollars. Podcasters United empowers podcast hosts to grow by providing the necessary tools, tips, tactics, and resources to promote, amplify, and collective bargain for publicity and monetization opportunities. Through unification, we leverage our collective force to level the playing field with networks that can outspend any individual independent podcaster. And, thanks to our generous sponsors, we provide it without any union dues! Join the movement created by podcasters, for podcasters, about podcasters — FREE to Podcasters! Join us at https://podcastersunited.org/__________________Wish you could get expert podcast tips like this every week for FREE? You can!But let's be real, if you're serious about podcasting, you NEED to actually show up at our next LIVE expert session where we drop knowledge bombs about what you won't hear anywhere else. The truth about what it takes to produce, market and monetize your podcastWHEN: every Wednesday at Noon PT | 1pm MT | 2pm CT | 3pm ETThis isn't some fluffy, surface-level chat meant to sell you something. We're diving deep into the tips, tools and tactics to help you play as a free agent in the big league of podcasting with the big kids.Skip this live stream and you'll be missing out on crucial insights that could make or break your podcasting journey.Set a reminder NOW: https://podcastersunited.org/eventsWhile you are at it, subscribe to our FREE weekly newsletter to get alerted to the weekly LIVE topic and get proven and useful podcasting tips, news and resources, customized just for you. https://podcastersunited.org/join-us/You get a newsletter! You get a different newsletter! And you get your own newsletter too!
Ever wondered if replays or reruns are a good idea for your podcast? Well, you're not alone – a lot of podcasters face this dilemma, especially when life gets busy or a holiday rolls around. Today, Tom Hazzard and Tracy Hazzard share their own experiences—what worked, what didn’t, and how to handle replays without losing your audience’s trust.As they head into our 10th anniversary of running their original podcast, Tom and Tracy have learned a lot, including the surprising pitfalls of re-airing content. From listener feedback to unexpected lessons in consistency, they've got a few things to say about replays that could change how you think about taking time off. Plus, they talk about how to keep things fresh and valuable for your audience, even when you can’t record a brand-new episode.Stay tuned for insights on how to keep your podcast thriving, whether it’s holiday time or you’re just in need of a breather. You won’t want to miss this one!
Think replaying old podcast episodes is a quick win? Think again! It can actually HURT your podcast if done wrong. This UPDATED episode reveals the common mistakes podcasters make with replays and shares the RIGHT way to breathe new life into your best content. Learn how to avoid annoying loyal listeners, attract NEW listeners, update your episodes for maximum impact, and choose the BEST episodes to replay. Don't miss these powerful strategies to get the most out of your existing content! 🎧Want to learn even more like this? Tune in Wednesdays at noon PT for expert coaching and get all your questions answered live. 🚀Click Here to join our next Live Stream.
Think podcasting is your golden ticket to fame and fortune? Think again. In this episode of Feed Your Brand, Tom Hazzard and Tracy Hazzard dive headfirst into the reality of podcast monetization. From common misconceptions—like the belief that ad revenue alone will make you rich—to hard truths about what it actually takes to build a sustainable, profitable podcast, Tracy and Tom don’t hold back.You’ll learn why relying solely on ads isn’t the secret to success and discover alternative monetization strategies that go beyond the surface. Whether you’re a new podcaster dreaming of hitting it big or a seasoned host looking to diversify your revenue streams, this episode is packed with actionable insights to help you turn your podcast into a meaningful part of your business. Get ready to rethink everything you thought you knew about podcasting!Don’t miss any tips or tools! Join the experts at Podcasters United LIVE every Wednesday at Noon PST. PODCASTERS UNITED MISSION - Uniting independent podcasters in order to create more power amplification! By uniting, we make sure every voice is heard, even without big network marketing dollars. Podcasters United empowers podcast hosts to grow by providing the necessary tools, tips, tactics, and resources to promote, amplify, and collective bargain for publicity and monetization opportunities. Through unification, we leverage our collective force to level the playing field with networks that can outspend any individual independent podcaster. And, thanks to our generous sponsors, we provide it without any union dues! Join the movement created by podcasters, for podcasters, about podcasters — FREE to Podcasters! Join us at https://podcastersunited.org/__________________Wish you could get expert podcast tips like this every week for FREE? You can!But let's be real, if you're serious about podcasting, you NEED to actually show up at our next LIVE expert session where we drop knowledge bombs about what you won't hear anywhere else. The truth about what it takes to produce, market and monetize your podcastWHEN: every Wednesday at Noon PT | 1pm MT | 2pm CT | 3pm ETThis isn't some fluffy, surface-level chat meant to sell you something. We're diving deep into the tips, tools and tactics to help you play as a free agent in the big league of podcasting with the big kids.Skip this live stream and you'll be missing out on crucial insights that could make or break your podcasting journey.Set a reminder NOW: https://podcastersunited.org/eventsWhile you are at it, subscribe to our FREE weekly newsletter to get alerted to the weekly LIVE topic and get proven and useful podcasting tips, news and resources, customized just for you. https://podcastersunited.org/join-us/You get a newsletter! You get a different newsletter! And you get your own newsletter too!
Ready to break free from relying on the algorithms controlling your ad monetization? Eager to explore a world of possibilities beyond traditional sponsorships and run-of-network advertising? Join us when we unveil the proven strategies to diversify revenue streams and build a sustainable podcast income from the past year. Before you sign on for another year of declining ad performance from your network, discover how to leverage memberships, affiliate marketing, premium content, and more to create a thriving podcast business that aligns with your passion.ant to see real results like this? We can help! Free live podcast coaching every Wednesday at noon PT. All you have to do is show up! 🎧Click Here to join our next Live Stream.
Forget everything you know about branding—this is anti-branding. In this episode, we challenge conventional branding wisdom and share why most podcast branding advice doesn’t apply, at least not according to Tom Hazzard and Tracy Hazzard. From flashy trailer videos that all look the same to rookie mistakes that cause shows to podfade, Tom and Tracy explore how to stand out in the noisy podcast world. Discover what truly matters: your show name, cover art, and description—those split-second touchpoints that make or break a listener’s decision to subscribe. With experience launching over 1,200 podcasts and decades of branding expertise, they reveal how to craft a brand that isn’t just what you say it is, but how your audience perceives it.Love the show? Subscribe, rate, review, and share! http://podetize.com/feed-your-brand
Are you maximizing your podcast’s growth potential through collaboration? Today on Feed Your Brand, Tom Hazzard and Tracy Hazzard dive deep into the art of podcast cross-promotion—a strategy every independent podcaster should master. Discover how to build mutually beneficial partnerships, select the right guests, and craft engaging promotional assets to create long-lasting connections. They share insider tips on avoiding common pitfalls, aligning goals with collaborators, and amplifying your reach without a big budget or network backing. Whether you’re just starting out or looking to refine your strategy, this conversation will help you unlock new levels of podcast success through thoughtful collaboration.Don’t miss any tips or tools! Join the experts at Podcasters United LIVE every Wednesday at Noon PST. PODCASTERS UNITED MISSION - Uniting independent podcasters in order to create more power amplification! By uniting, we make sure every voice is heard, even without big network marketing dollars. Podcasters United empowers podcast hosts to grow by providing the necessary tools, tips, tactics, and resources to promote, amplify, and collective bargain for publicity and monetization opportunities. Through unification, we leverage our collective force to level the playing field with networks that can outspend any individual independent podcaster. And, thanks to our generous sponsors, we provide it without any union dues! Join the movement created by podcasters, for podcasters, about podcasters — FREE to Podcasters! Join us at https://podcastersunited.org/
Tired of the same old branding advice that focuses on you instead of your listeners? Ready to break free from the mold and create a podcast brand that truly connects? Join us as we reveal our “Proven Anti-Branding Podcast Branding Guide" where we'll ditch the outdated rulebook and explain the innovative strategies that have helped our podcasters achieve standout success by shifting how you look at your cover art. Think outside the box (and inside the podcast player app) and discover how unconventional branding unlocks more listeners immediately!Get ready to put knowledge like this into action. Join our expert coaches LIVE this Wednesday at noon PT. 📈Click Here to join our next Live Stream.
Ready to unlock the real potential of podcast cross-promotion? Go beyond guest swaps as we leverage collaboration for true Podcast Cross-Promotion strategies that win you listeners. Discover how to forge genuine partnerships with other podcasters, tap into shared audiences, and expand your show's reach. By working together, you can create compelling content that appeals to both of your audiences, resulting in increased visibility, downloads, and engagement.Get ready to take your podcast to the next level with these powerful cross-promotion tactics to get real results. Live podcast coaching this Wednesday at noon PT. 🎧Click Here to join our next Live Stream.
Want to sound like a pro? Tom Hazzard and Tracy Hazzard have tested EVERY mic on the market, and in today’s episode, they’re spilling the secrets to finding the best podcast microphone for your voice, environment, and budget. Whether you’re just starting out or upgrading your setup, learn must-know insights on choosing a mic that delivers top-notch quality. Plus, discover why Tom’s hoarse voice makes the ultimate test case! Stay tuned for practical tips, expert recommendations, and everything you need to sound your best. Let’s dive in!Don’t miss any tips or tools! Join the experts at Podcasters United LIVE every Wednesday at Noon PST. PODCASTERS UNITED MISSION - Uniting independent podcasters in order to create more power amplification! By uniting, we make sure every voice is heard, even without big network marketing dollars. Podcasters United empowers podcast hosts to grow by providing the necessary tools, tips, tactics, and resources to promote, amplify, and collective bargain for publicity and monetization opportunities. Through unification, we leverage our collective force to level the playing field with networks that can outspend any individual independent podcaster. And, thanks to our generous sponsors, we provide it without any union dues! Join the movement created by podcasters, for podcasters, about podcasters — FREE to Podcasters! Join us at https://podcastersunited.org/
Snag the best podcast microphone for your favorite show host (or even yourself) now! Level up your podcast's sound quality and take advantage of Black Friday sales so you don’t break the bank! Join us as we unveil the only Podcast Microphone we have recommended for a decade. We'll guide you through what makes the perfect mic to capture your unique voice and elevate your show, whether you're a seasoned pro or just starting out. Get ready to sound amazing and snag the ideal mic for your favorite podcast host… you!Don't miss out! Free coaching on this topic this Wednesday at noon PT. ⏰Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review/Click Here to join our next Live Stream.
Podcast chapters are gaining traction, with platforms like YouTube and Apple spotlighting their potential. But do they truly enhance the listener and viewer experience, or could they negatively impact your analytics and conversions? Today, Tom Hazzard and Tracy Hazzard analyze the benefits and drawbacks of incorporating chapters into your content strategy. From improving navigation to potentially boosting engagement, they unpack what chapters could mean for your audience and your show’s performance. Tune in to uncover expert insights and practical tips that will help you decide if chapters are the right move for your podcast. Make your episodes more accessible—or avoid a potential pitfall!Don’t miss any tips or tools! Join the experts at Podcasters United LIVE every Wednesday at Noon PST. PODCASTERS UNITED MISSION - Uniting independent podcasters in order to create more power amplification! By uniting, we make sure every voice is heard, even without big network marketing dollars. Podcasters United empowers podcast hosts to grow by providing the necessary tools, tips, tactics, and resources to promote, amplify, and collective bargain for publicity and monetization opportunities. Through unification, we leverage our collective force to level the playing field with networks that can outspend any individual independent podcaster. And, thanks to our generous sponsors, we provide it without any union dues! Join the movement created by podcasters, for podcasters, about podcasters — FREE to Podcasters! Join us at https://podcastersunited.org
Exploring the Impact of podcast chapters on viewer and listener consumptionHave you heard the buzz about those chapters you see in video podcasts? Thanks to the recent hype by YouTube and Apple, many podcast hosts, especially video-first creators, include chapters within their episodes to provide shortcuts to navigate their content. However, the effectiveness of podcast chapters is a subject of debate. Join us as we delve into the pros and cons of incorporating chapters into podcasts and videos. Do they really make it easier for listeners and viewers to find their way around, or do they detract from the overall experience and hurt your show analytics and conversion.Want to explore this aspect of podcasting? Don't miss our free live coaching session, Wednesday at noon PT! 🤑Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review/Click Here to join our next Live Stream.
Ready to take your podcast to the next level with live streaming? In this episode of Feed Your Brand, Tom Hazzard and Tracy Hazzard dive into their podcast live-streaming setup, sharing the essential tools and strategies that help them engage their audience in real-time. Learn why live streaming isn't for the spontaneous, and get the inside scoop on how to manage the logistics, technology, and systematization needed to go live. Whether you're looking to boost community engagement, leverage social media algorithms, or just create more urgency around your content, this live stream setup guide will give you the steps to get started. Tune in to discover how to make live streaming work for you and your podcast!Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review/
Engage podcast listeners and foster community with this real-time podcast live stream strategyWant to make your podcast more interactive and build an engaging community ? Learn how to set up and execute a successful live podcast stream! Beyond the technical aspects of live streaming, we’ll cover strategies for selecting compelling topics and tactics for generating buzz about interacting with your audience in real-time. Whether you're a seasoned podcaster or just starting out, join us live to learn how to live stream like a pro.Want to see real results? We can help! Live podcast coaching this Wednesday at noon PT. 🎧Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review/Click Here to join our next Live Stream.
In this episode of Feed Your Brand, Tom Hazzard and Tracy Hazzard dive deep into the world of podcasting and explore a common misconception: podcast censorship. Yes, it is not a thing! With free speech and unfiltered content at the core of podcasting, they break down why podcasts are uniquely positioned as safe havens for creators—no matter where they fall on the political spectrum. Discover why platforms like Facebook and YouTube might censor content, but podcasts thrive without such restrictions. Tune in to learn about the real challenges podcasters face and why censorship in the podcasting world is not the issue it’s often made out to be.Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review
Politics Aside: Why right wing and left wing podcasters find freedom from podcast censorship and monetization tooThe election might be over (or it might not!) But, there is still time to cut through the noise and get to the truth… the real truth about why podcasting remains a bastion of free speech and monetization for creators across the political spectrum. Embrace the reality: podcasting empowers voices, regardless of their political leanings. We’ve never had a podcast silenced - so learn from us how to stay on the air so you can continuously share your political message to the world.Want to get support with your show? Tune in to the Podcasters United YouTube Wednesdays at noon PT for live expert coaching and get all your questions answered. 🚀Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review/Click Here to join our next Live Stream.
Are you ready to harness the power of AI to amplify your podcast's thought leadership? In this episode of Feed Your Brand, Tom Hazzard and Tracy Hazzard dive into the game-changing ways podcasters can leverage AI in 2024 and beyond. Discover why AI isn’t just about tools but about how your unique voice can shape and elevate its output. Learn the crucial steps to ensure AI enhances your creativity rather than replacing it—and why your original thought leadership is the secret to standing out in an AI-saturated landscape.Plus, we'll explore the pitfalls of relying solely on AI-generated content and why human insight is essential to avoid mediocrity and misinformation. Whether you're a seasoned podcaster or just starting, this episode is packed with actionable tips to help you stay ahead in the evolving world of AI-driven media. Don't miss it!Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review/
As AI continues to dominate the conversation, it's crucial to understand how unique voices can rise above the noise and carve out a distinct space in an increasingly crowded field. On our Wednesday Live Stream, Tom Hazzard and Tracy Hazzard will discuss the dual-edged nature of AI's impact—highlighting both its potential benefits and pitfalls—while sharing practical strategies to enhance audio quality and listener experience. Discover the tools that can elevate your podcast without compromising authenticity, and learn how to position yourself for success in a rapidly evolving industry. Don’t miss this opportunity to transform your approach and harness AI to amplify your thought leadership!Join Us for an enlightening session on Wednesday at noon where we'll explore the intersection of original creativity and AI innovation in the podcasting landscape. Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-reviewClick Here to join our next Live Stream.
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Though https://incrediboxsprunki.org/ is typically a solo experience, it can also be fun to share your tracks with friends and family. You can collaborate with others by discussing new ideas or remixing each other’s creations.