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Feed Your Brand

Feed Your Brand

Author: Tracy Hazzard & Tom Hazzard

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Get off the marketing roller coaster and get on the automated fast track to digitally market your brand everywhere now. Imagine all the information you need in one place to easily broadcasting messages, saving time, optimizing your results and building a platform that organically grows real fans and qualified clients. Husband and wife team and Co-Founders of Podetize.com, Tom Hazzard and Tracy Hazzard, teach easy content building formulas and smart cut secrets proven to fuel hundreds of videocasts, blogs, podcasts, and brands with bingeable original content.

The goal of any product, service, or business launch is to make “it” sell itself. Because of this core principle, Tom and Tracy have streamlined and powered the way they produce content through podcasting and videocasting to take the least amount of time possible AND be the most effective use of marketing dollars converting to the point that they get paid by others to market their business.

Tracy Hazzard and Tom Hazzard are the founders of Podetize, the largest podcasting production service, and most active syndication hosting platform. A highly successful innovator, Tom has been rethinking brand innovation to build in authority and high-converting revenue streams. Tracy is an Authority Magazine, Inc. Columnist, and BuzzFeed contributor. Both are also podcasters themselves with 4 top-ranked podcasts including: The Binge Factor; Product Launch Hazzards; The New Trust Economy; and their very first podcast WTFFF?! 3D Printing Podcast where they amassed over 500 episodes and 100,000 binge listeners per month. They monetize the podcast with high-level sponsors, 37% call-to-action conversion rates even after podfading the show. As content, product, and influence strategists for corporations, marketing agencies, entrepreneurs, publications, speakers, authors, and experts, Tom and Tracy provides businesses of all sizes a system to spread their marketing message from video to podcast to blog, growing an engaged audience and retaining valuable platform authority without a lot of time, cost, or effort.

When you have a brand or you’re building a business, being everywhere in the media at once is challenging – first creating that original content and broadcasting that message to the world – then gaining that exposure will enable you to market your business. Feed Your Brand covers all areas and types of things you can do to generate content, get that message out there, and be heard in all the right places!

Our goal is to help you broadcast your unique, original message to the world and help you rise above the crowd, because that’s really what it’s all about – stop being that hidden expert! We want to make sure that you’ve listened to, that your audience gets focused, and is a right fit for you so that they can’t wait to buy from you and get even more of you. At the end of the day, the brand authority, the one who gets the value from it, should be you. Learn proven strategies on how to do exactly just that and start building that platform to have raving fans and people ready to buy your services or your products.

Join Tom and Tracy Hazzard to find the winning videocasting and podcasting formula to feed your brand. Consistently and constantly fill your online presence to accelerate your brand authority and generate more revenue. Be original. Be heard. Be found. Promote with power and purpose. Join the conversation on how to get your message to out to the world and Feed Your Brand!

246 Episodes
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Have you ever dreamt of taking your podcasting expertise beyond the headphones and onto the bookshelf? You're not alone! Juliet Clark, the Founder of Superbrand Publishing, will be joining us as we explore several paths for podcasters to become published authors. Whether you want to leverage your existing audience, hone your writing skills, or establish yourself as an authority in your field, there's a strategy here to turn your "mic drop" moments into a bestselling book. Dive in and turn your listeners into fans who devour your book and start realizing your podcast-to-publish dream!Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review/
In today's saturated podcast landscape, with Spotify alone hosting over four million shows, simply launching isn't enough. To rise above the noise and cultivate a loyal audience, businesses need a strategic podcast marketing plan and a social media promotion powerhouse. Today, Tom Hazzard And Tracy Hazzard explore how you can prepare your social media for a successful launch and build a strong foundation for your podcast, product, book, or service. Discover why building anticipation before your podcast is live can be a misstep and learn the effective strategies that align with today’s podcast listener behaviors. Tracy debunks conventional social media wisdom, highlights the importance of timely and well-planned content, and reveals her 42X post plan to maximize your reach. Whether you're new to podcasting or looking to revamp your launch strategy, this episode is packed with actionable insights to ensure your launch success. Important Links: ●       What are the Things You Need to Know To Easily Get to the Apple Top Podcast Charts Ranking? ●       Apple Podcast Industry Statistics You Can Use To Help You Stand Out ●       Get Set And Get Ready To Launch: Proven Strategies For Launching Your Podcast●       Why Should You Begin Your Podcast Social Media Promotion On Only One Platform?●       YouTube Shorts & Podcasts & Playlists, Oh My!●       LinkedIn Optimization: Elevate Your Profile For Greater Visibility●       How Your Podcast Cover Art Logo Can Attract The Right Listeners – Proven Advice Every Podcast Needs●       Podcast Social Shares: How To Pick Powerful Social Media Hashtags And Create Stronger Captions●       Key Factors to the Best and Worst Podcast Websites for Your Show Home Base ●       From Casual Viewer To Die-Hard Fan: Free YouTube Engagement Secrets (LIVE With Fran Asaro!)●       Podcast Content Strategy: Audiograms Vs. Video Shorts ●       How To Craft Compelling Calls-to-Action For Your Podcast ●       42X Social Plan (see attachment)Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review/
Join us for an exciting session with Shannon Procise of Business Acceleration Network, our coaching crasher, who guides us through the essential steps in community building. As a visionary leader, Shannon shares her expertise on amplifying your impact by harnessing the collective strength of communities. Whether you're joining an existing network or forging your own path, you'll gain valuable insights, strategies, and actionable tips to build a community that accelerates your business. Don't miss this opportunity to connect, collaborate, and elevate your journey and foster a vibrant community around your brand. Join us to get valuable insights and actionable tips!
Hey YouTube newbies! Want to turn those casual viewers into cheering fans? This episode is all about unlocking YouTube's secret weapons: info cards and end screens! YouTube mentor and specialist Fran Asaro shows us how to leverage these features and hitting that "next video" button. Plus, there's some insider info on becoming a YouTube Partner (think fancy new features!). Join us and get ready to turn your channel into a binge-fest!Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review/
Podcasters making guests pay to be on their show is not an entirely unacceptable idea. Whether you should do it or not is on a case-to-case basis, and Tom Hazzard is here to discuss its major pros and cons. Tune in as he presents some of the best situations where making guests pay is highly recommended, and several circumstances when doing it is a big no-no. On the other hand, Tom also talks about when and why you should pay to be a guest on another podcast, detailing how to do your own due diligence when choosing the show to be in.Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review/
Feeling bombarded by "join our network" offers? Hold off on hitting accept! This episode equips you to navigate the world of podcast networks, helping you to create one that actually provides value and makes money. Tom Hazzard exposes red flags to watch out for, like networks charging YOU to join or taking control of your show's ownership. But it's not all bad news! He also reveals what a good network should offer, including features that benefit listeners (like a curated network feed) and podcasters (like targeted advertising with higher payouts). Discover the "win-win-win" approach, where listeners get a variety of shows, podcasters gain valuable resources, and the network thrives. This episode is packed with insights to help you make an informed decision about your show's future – tune in and become a network pro!
Thinking of switching hosting companies? Don't let your website become a statistic! We've all heard the horror stories: lost stats, duplicate feeds, broken links, and missing podcasts. Don't let a smooth transition turn into a traffic nightmare. Learn how to avoid these common pitfalls and ensure your website stays healthy and happy in its new home. Tune in as we cover hosting horror stories and a step-by-step guide to hassle-free hosting! Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review/
Tired of juggling multiple platforms for your podcast? Podcast websites can simplify your life! They not only make website creation a breeze, but they also become your central hub. Imagine hosting your podcast, website, and blog all in one place. Plus, they handle publishing to popular platforms like iTunes, Stitcher, and Google Play – all at once! But with so many options, choosing the right podcast website takes some thought. Let's explore the best podcast website options to help you find the perfect fit for your show with website and SEO expert Melanie Gorman!Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review
Feeling lost in a sea of podcast recording platforms? Don't worry, you're not alone. There are a vast number of options available, each with its own strengths and weaknesses. We'll navigate the pros and cons of different platforms to help you find the perfect fit for your podcasting needs. We'll also share some expert recommendations to guide your decision. Join Tom Hazzard as he breaks down the options to find your perfect fit!
Sharing your podcast on social media opens the door to listener engagement and comments! But how do you navigate the good, the bad, and the... well, the strange? Join Tom Hazzard and Tracy Hazzard as they teach us how to respond to positive feedback, handle negativity, and leverage comments to boost engagement and visibility. By strategically managing comments, you turn casual listeners into engaged fans who'll help your podcast grow! Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review/
Imagine a world where your podcast newsletter gets opened with excitement, not deleted with a sigh. Get rid of those boring newsletters that no one reads as Tom Hazzard and Tracy Hazzard discuss how they use rasa.io, an AI-driven newsletter, to keep their podcast community engaged. They talk about the challenges of traditional newsletters and how AI helps them curate content, personalize the experience for listeners, and even write catchy subject lines. They also share some fun unsubscribe message ideas and explain why this approach is a win-win-win for them, their community, and their business.Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review/
If your podcast production feels all over the place, then perhaps you need to look closely at your podcast scheduling. Once you get this simplified, everything else becomes easier. In this episode, Tom Hazzard and Tracy Hazzard dive deep into the art of podcast scheduling, simplifying the process and streamlining the booking calendar. They outline an eight-step process, emphasizing the significance of a customized booking calendar and tailored invitations. Covering legal considerations with release language and the necessity of ensuring guest rights to images, they offer insights into notification strategies, including pre-appointment reminders and personalized follow-up emails. Tracy and Tom also highlight the value of call-to-action prompts and the delicate balance of soliciting guest engagement without being overly demanding, ultimately guiding podcasters toward a seamless scheduling experience that enhances professionalism and fosters positive guest experiences.Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review/
If you have taken your show to YouTube, then you are in for an episode that will have you drive your subscriber growth. Join Tracy Hazzard and Fran Asaro in this episode as they dive deep into the intricacies of YouTube engagement and content strategy. With Fran's expert guidance, they explore the importance of fostering genuine audience connections through likes, comments, and subscriptions, debunking common myths about engagement tactics. From leveraging YouTube shorts to maximizing the impact of community pages, Tracy and Fran share valuable insights on building a loyal and interactive audience base. This episode offers practical tips and strategies to elevate your channel's success and create meaningful connections with your viewers. Tune in for actionable advice and discover how to unlock the true potential of your YouTube channel!Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review
In a world inundated with profit-driven schemes and misleading promises, Tom Hazzard and Tracy Hazzard offer a refreshingly honest perspective on the realities of podcast monetization in this episode. Join in as they challenge the status quo and provide you with practical insights into what truly works in the ever-evolving landscape of podcasting profitability. Discover why blindly following traditional ad monetization models may not yield the results you desire and explore alternative paths to financial success in the podcasting realm. From promotion monetization to strategic sponsorships, Tom and Tracy discuss the diverse avenues available to savvy podcasters seeking to maximize their revenue potential. Gain invaluable insights into building authentic relationships with sponsors, crafting compelling promotions, and leveraging your influence to generate substantial income. Whether you're a seasoned podcaster or just embarking on your podcasting journey, this episode is a must-listen for anyone seeking to unlock the true profit potential of their podcast. Tune in now and revolutionize your approach to podcast monetization!Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review/
There are a lot of changes happening over at Apple. If you don’t pay attention, you’ll find yourself wondering what happened to your stats the next time you look at them. Tom Hazzard and Tracy Hazzard have you covered in this episode as they dive into the recent changes in Apple’s new podcast regulations. They unpack how these changes throw a wrench into download numbers, listener habits, and the dynamic between podcasters and advertisers. They zero in on the shift in auto-downloads, emphasizing why it's a game-changer for podcasters relying on download stats for ad revenue. Tracy also raises concerns about Apple's automatic transcript feature, tackling accuracy glitches and how it might negatively impact the listener's experience. Throughout, Tom and Tracy encourage consistency, valuable content creation, and alternative ways for podcasters to engage with their audience beyond podcasting platforms.Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review
Ever wonder why very few of your podcast listeners reach out to you even if you have a decent number of plays on Apple or Spotify? It may simply be because, despite their best efforts, they can’t find a way to reach you at all! It might be that your email isn’t showing up or they aren’t being redirected to your landing pages at all. In this episode of Feed Your Brand, Tom Hazzard and Tracy Hazzard break down the three tragic reasons why your podcast listeners can’t reach you. Join in and learn why you might want to secret shop your podcast on the player apps to make sure you’re getting the most out of your efforts.Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review
Every piece of your podcasting puzzle slotted in the right place is one step closer to success. In this episode, Tom Hazzard and Tracy Hazzard delve into the often-overlooked but powerful world of podcast episode art. Tracy emphasizes the importance of creating unique episode images for each podcast episode, highlighting how it can enhance visibility and engagement. They also discuss the impact of visuals on the brain, and the significance of episode art in various contexts like podcast apps and social media, and provide practical tips, such as using consistent branding, proper text scaling, and avoiding unnecessary numbering. Throughout the episode, Tom and Tracy share valuable insights aimed at helping podcasters maximize the potential of their episode artwork. Learn to captivate your audience more by tuning in!Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review
While AI brings opportunities, it also unleashes sinister threats to creative rights. Just take a look at the amount of AI-enabled copyright trolls that are waiting to pounce and make money off of you. Let Tom Hazzard and Tracy Hazzard guide you to secure your creative rights in today’s digital landscape. Learn the essentials, from documenting royalty-free content to obtaining licenses, with their comprehensive checklist to fortify your defenses against malicious forces. Don't be intimidated by cease and desist letters; armed with proper documentation, you'll navigate through unscathed.Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review/
One of the most important parts of podcasting is creating a podcast website. And if you have a website, you have to make sure it is the best it can be. That can only be achieved if you master SEO. In this episode, we have an SEO expert from Crownsville Media, Melanie Gorman, to spill SEO secrets for podcast triumph. She discusses the fundamental importance of SEO for websites, breaks down the misconception around merely searching for one's own domain name, and emphasizes the need to align content with the language and concerns of the target audience. Plus, Melanie unveils the strategy behind effective blogging, showcasing how blogs serve as the backbone of the internet, conveying authority, expertise, and relevance. So tune in and gain valuable insights into optimizing your podcast content for Google, understand the psychology of search, and leverage SEO to enhance your online presence.Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review/
Embarking on a new year in the dynamic world of podcasting requires a strategic approach to keep your show relevant and engaging. In this episode of Feed Your Brand, hosts Tom Hazzard and Tracy Hazzard share five essential steps to elevate your podcast brand for the year ahead. Drawing from their extensive experience in podcasting and branding, they provide actionable insights to ensure your podcast remains visible, compliant, and impactful in the ever-evolving digital content landscape. From updating copyright dates to adapting to new marketing strategies, this episode offers valuable tips to elevate your podcasting journey and achieve long-term success. Tune in now and stay ahead of the curve to take your podcast to new heights in 2024.
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