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Conventional wisdom exists because it works. But that doesn’t mean you can’t break a few rules here and there to stand out. This works in podcasting as much as it does in other areas like art. While there is a lot of merit in following best practices, it is often helpful to experiment with unique podcast strategies to see what you can use to expedite your show’s growth. But you can just break rules for the sake of breaking rules. Everything has to be aligned with the goal of growing your podcast on top of mind. In this episode, Tracy Hazzard and Tom Hazzard discuss the correct approach to experimentation when it comes to podcast strategies. They also break down the most important aspect of this topic: what rules should you absolutely not break? Tune in and learn how rule-breaking is a sensible approach to scaling your podcast and how you can approach it without putting yourself in too much risk.Love the show? Subscribe, rate, review, and share!
Do you need to copyright your podcast show name? If you ask a lawyer, you know the answer will be yes, but it’s a lot more nuanced than that. Things like patents and trademarks take a lot of effort and money to do correctly. Are you really serious about podcasting? Are you putting enough effort to make it valuable enough to justify the cost of copyrighting? In this episode of Feed Your Brand, Tracy Hazzard and Tom Hazzard explain the things all podcasters need to know about copyrights and trademarks and securing a podcast show name to ensure the show’s success. Tune in and learn when the right time to copyright a podcast name is and what factors you should consider before deciding to do it.Love the show? Subscribe, rate, review, and share!
What happens when someone decides to put out a podcast show with a similar name as yours? This stuff does happen, and platforms like Apple allow it to happen because whoever it is that’s copying your name isn’t necessarily breaking any copyright laws. Having a duplicate podcast show name can be frustrating, but is it really as bad as it sounds? What can we do about it? Should we even do anything about it? In this solo episode of Feed Your Brand, Tracy Hazzard gives us a very sensible answer to these questions. And that answer may surprise you! Tune in and find out what it is.Love the show? Subscribe, rate, review, and share!
Under very specific conditions, being associated with a radio network can be beneficial for your podcast. But this is quite rarely the case. Too often, podcast network branding can do more harm than good to your show. With the work that they do at Podetize, Tracy Hazzard and Tom Hazzard have gained an in-depth understanding of how these podcast networks work. In this episode, they help us discover the hidden benefits and drawbacks of being in a podcast network. If you’re just starting your show and you want it to have more clicks and downloads, you might easily get swayed by pitches that show incredible numbers and statistics. Don’t take them for their word just yet. Join this conversation and learn what red flags you should absolutely be looking for when trying to decide if joining a network is the right decision for you.Love the show? Subscribe, rate, review, and share!
Is it really possible to convert podcast fans into active subscribers? Compared to most other media, podcast subscribers are some of the most passive subscribers out there. Most would likely just pick your episodes that interest them the most. Even binge listeners don’t necessarily take action and do business with you, whatever it is you’re doing. So how is it possible to turn them into active subscribers that seek out what you have to offer? Tom Hazzard and Tracy Hazzard delve into this topic and provide some best practices that they have seen in other podcasts or that they have practiced in their own shows. Tune in and learn how to play the subscriber game right in the podcasting world!Love the show? Subscribe, rate, review, and share!
Of all the things that can possibly give you a headache about your podcast, podcast copyright is probably on top of the list, especially if you haven’t given it a lot of attention for a long time. While it’s a great idea to use images and music to make your podcast more engaging, it’s a given that you should have the rights to those media before using them. A lot of lawyers and other people would come after you if they see you using copyrighted images or music and you don’t have the license to use them. If you think you have these issues lurking, especially in your archives of past episodes, then now is the time to fix them before someone finds out and decides to make a quick buck. In this episode, Tom Hazzard and Tracy Hazzard give us a few best practices in making sure we don’t run into any of these problems with our podcast. Join in and learn how to protect yourself from potentially costly mistakes that can easily be avoided if you’re aware.Love the show? Subscribe, rate, review, and share!
Many aspiring podcasters fail to launch their shows even after weeks or months of planning. Overcoming barriers in starting a podcast is certainly challenging, but it is never an impossible task. Tom Hazzard and Tracy Hazzard share three effective strategies for getting past the development stage and finally releasing your episodes. They discuss how to present yourself professionally, try working backwards, and get the right support system. Tom and Tracy also explain why refusing to set up calendars is a sure way to get stuck and the advantage of inviting a friend when creating your introduction episode.Love the show? Subscribe, rate, review, and share!
Doing guest interviews is recommended for your first 50 podcast episodes to grow your following and audience reach. But after getting past the 50-episode mark, it is advisable to focus more on solocasts and topic-driven podcast episodes. Tom Hazzard and Tracy Hazzard explain how this discussion format lets you share more about yourself and create a deeper connection with your listeners. They present tips on generating topics and aligning your conversations with the needs of your audience. Tom and Tracy also talk about the ineffectiveness of formulaic interviews and extremely short podcasts with little to no value.Love the show? Subscribe, rate, review, and share!
Consistency begets consistency. If you wish your audience to continue tuning in to your podcast, then you should maintain the same commitment to producing the episodes they’re expecting. In this episode, Tom Hazzard dives deep into this single most important issue and aspect of podcasting: consistency. He provides real life samples and context that highlight the importance of being consistent in publishing your episodes. While this can be challenging for those who are pressed for time, Tom tells you not to worry by sharing tips on how. Tune in to find out what these are and lead your show to success!Love the show? Subscribe, rate, review, and share!
To guest on a podcast is one thing but to become the show’s guest host is a different level of value add altogether. Have you heard of podcast swap? It’s a term in the industry for when podcast hosts swap and guest on each other’s show, taking the reins to a different audience. In this episode, Tom Hazzard and Tracy Hazzard break down the things you need to know about podcast swap and the value it brings to your show. And to do it effectively, you need to choose the right host. Tracy shares the three criteria to help you find the person to bring on to your show and discusses some models and strategies to grow. Join Tom and Tracy as they share this exciting way to spice up your podcast while getting more value.Love the show? Subscribe, rate, review, and share!
With so many podcasts available today, it's essential to optimize your searchability and stand out from the crowd. In this episode, Tom Hazzard delves into the keys to boosting your podcast show's visibility and attracting more views. He shares three search keys that can help you achieve just that. From understanding search algorithms to optimizing show descriptions, Tom covers the essential tactics that can help you improve your podcast's discoverability. Whether you're a new podcaster looking to take your show to the next level or a seasoned pro looking to build an audience, this episode is packed with valuable insights and actionable tips. Tune in now and discover the secrets to podcast discoverability!Love the show? Subscribe, rate, review, and share!
Podcasts have become the most efficient safe haven of free speech these days. But when attracting sponsors to your show, you may have to review your topics and the way you approach your entire production. Tom Hazzard and Tracy Hazzard present practical tips on getting the right sponsorship for your podcast. They explain how to design your show structure according to your target sponsors, the optimal areas to put ad rolls in your episodes, and why you should always be consistent in releasing your work. Tom and Tracy also talk about the best sponsorship types that can help maximize your impact and the tremendous value small sponsors can bring to your podcast.Love the show? Subscribe, rate, review, and share!
Are you a podcaster who's looking to find the perfect guest for your show? Do you want to make sure that each guest you choose is a good fit for your podcast and the type of content you produce? Then PodMatch might be for you! In this episode, Tracy Hazzard  explains what PodMatch is, how it works, and whether it's worth using. PodMatch connects speakers with producers based on what they're looking for, how much they're willing to pay, and how long it will take them to find someone. PodMatch is just a really sophisticated and easy-to-use platform that streamlines the process of finding people who are right for your show. Sounds too good to be true? Tune in and let’s find out!Love the show? Subscribe, rate, review, and share!
With OpenAI and ChatGPT, the world of AI-generated content is about to begin. ChatGPT can actually learn from its mistakes and constantly improve with its reinforcement learning. While that sounds great, that does not spell the end for human-generated content. At the end of the day, people can still tell if something is fake or AI-generated. Your own human voice is still going to be much more powerful compared to an AI's. Learn exactly why today!Join Tom Hazzard and Tracy Hazzard as they share their insights on the future of AI-generated content and why it's not enough to overtake human-made content. Discover what OpenAI is and why ChatGPT is all the rage right now. Just how far can artificial intelligence learn? Find out today!Love the show? Subscribe, rate, review, and share!
Podcasting is one of the most powerful tools for building your brand. But if you've ever been a podcast host, you know that it doesn't always come easy. In this episode, Tom Hazzard and Tracy Hazzard show you why podcast hosting companies quit and what you can do to avoid it. The truth is that when you run a podcast business, you're responsible for everything from how your content looks to how fast your site loads. And if there's one thing that can really slow down your growth rate—and make it harder for you to keep up with demand—it's when things go wrong with your podcast hosting service provider. So tune in now and learn how you can ensure you don’t fall in the same pit of failure!Love the show? Subscribe, rate, review, and share!
Tom Hazzard and Tracy Hazzard are going to share why they use the rule of three when measuring Podcast Marketing ROI. Because how do you measure the ROI of your intangibles for your podcast? How do you measure how many listeners you have, and what's actually making them come back? And are you just going to quit if you don't get the numbers you want? These are some of the questions you should be asking right off the bat if you want to see success. Tune in so you can understand how to measure your success.Love the show? Subscribe, rate, review, and share!
One of Tom Hazzard’s clients asked for his help about recovering a lost podcast video. Thankfully, Tom knows the solution for such an issue, and he now shares it to everyone. In this episode, he explores the amazing features of Zoom that can be used to record podcast episodes without the risk of losing it forever. Tom also explains how to use the application’s technical capabilities to showcase your creativity in editing and improving your show’s overall quality.Love the show? Subscribe, rate, review, and share!
Podcasts are one of the most efficient platforms to integrate your product promotions into. But if you do this in an unnatural and annoying way, you will bore your audience to death and push them away from getting your offers. Tom Hazzard and Tracy Hazzard share practical tips on making effective product promotions without actually selling from your podcast. They discuss how to present your offers in the most enticing manner, whether you’re selling a tangible product or service, without turning your show into a boring webinar or a glorified advertisement.Love the show? Subscribe, rate, review, and share!
In this day and age of social media, it may seem smart to have your presence be felt across its many platforms. After all, the wider you cast your net, the more you can attract, right? But what if we tell you that this is not wise advice all of the time, especially when you are still starting out as a podcaster? In this episode, Tom Hazzard and Tracy Hazzard discuss why you should begin your podcast social media promotion on only one platform. They give great advice and recommendations for new podcasters, sharing real-life examples from their shows. At the heart of it, it is about knowing who your audience is. Join this conversation and gain valuable insights on spreading your message and growing your brand!Love the show? Subscribe, rate, review, and share!
At some point in our podcasting journey, we stumble upon some creative blocks that often keep us stuck from producing at our best. These blocks could happen at the beginning of your journey or in the middle. Either way, they disrupt our flow, pulling us out of that momentum, and, worse comes to worst, podfading happens. The good thing is you’re not alone in feeling these things. Tom Hazzard and Tracy Hazzard help you in this episode. Together, they discuss the top three blocks that are common among podcasters and how you can remove them so you can get your show back in the flow. They dive deep into the importance of a collaborative environment, having a system process in place, and learning to believe in yourself. Join this insightful conversation and reclaim that creative flow back into your show!Love the show? Subscribe, rate, review, and share!
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