DiscoverFeed Your Brand
Feed Your Brand

Feed Your Brand

Author: Tracy Hazzard & Tom Hazzard

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Get off the marketing roller coaster and get on the automated fast track to digitally market your brand everywhere now. Imagine all the information you need in one place to easily broadcasting messages, saving time, optimizing your results and building a platform that organically grows real fans and qualified clients. Husband and wife team and Co-Founders of Podetize.com, Tom Hazzard and Tracy Hazzard, teach easy content building formulas and smart cut secrets proven to fuel hundreds of videocasts, blogs, podcasts, and brands with bingeable original content.

The goal of any product, service, or business launch is to make “it” sell itself. Because of this core principle, Tom and Tracy have streamlined and powered the way they produce content through podcasting and videocasting to take the least amount of time possible AND be the most effective use of marketing dollars converting to the point that they get paid by others to market their business.

Tracy Hazzard and Tom Hazzard are the founders of Podetize, the largest podcasting production service, and most active syndication hosting platform. A highly successful innovator, Tom has been rethinking brand innovation to build in authority and high-converting revenue streams. Tracy is an Authority Magazine, Inc. Columnist, and BuzzFeed contributor. Both are also podcasters themselves with 4 top-ranked podcasts including: The Binge Factor; Product Launch Hazzards; The New Trust Economy; and their very first podcast WTFFF?! 3D Printing Podcast where they amassed over 500 episodes and 100,000 binge listeners per month. They monetize the podcast with high-level sponsors, 37% call-to-action conversion rates even after podfading the show. As content, product, and influence strategists for corporations, marketing agencies, entrepreneurs, publications, speakers, authors, and experts, Tom and Tracy provides businesses of all sizes a system to spread their marketing message from video to podcast to blog, growing an engaged audience and retaining valuable platform authority without a lot of time, cost, or effort.

When you have a brand or you’re building a business, being everywhere in the media at once is challenging – first creating that original content and broadcasting that message to the world – then gaining that exposure will enable you to market your business. Feed Your Brand covers all areas and types of things you can do to generate content, get that message out there, and be heard in all the right places!

Our goal is to help you broadcast your unique, original message to the world and help you rise above the crowd, because that’s really what it’s all about – stop being that hidden expert! We want to make sure that you’ve listened to, that your audience gets focused, and is a right fit for you so that they can’t wait to buy from you and get even more of you. At the end of the day, the brand authority, the one who gets the value from it, should be you. Learn proven strategies on how to do exactly just that and start building that platform to have raving fans and people ready to buy your services or your products.

Join Tom and Tracy Hazzard to find the winning videocasting and podcasting formula to feed your brand. Consistently and constantly fill your online presence to accelerate your brand authority and generate more revenue. Be original. Be heard. Be found. Promote with power and purpose. Join the conversation on how to get your message to out to the world and Feed Your Brand!

255 Episodes
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Alright, let's talk about the elephant in the room when it comes to video podcasts: huge file sizes and where to store all that stuff! This episode is all about finding that sweet spot between amazing video quality and not blowing up your storage. Join Tom Hazzard and Tracy Hazzard as they break down tips and tricks for shrinking those files without sacrificing too much, and chat about the best places to keep your video gold. Whether you're a tech novice or a seasoned pro, this episode offers valuable knowledge to navigate the world of video podcasting with ease.  Tired of video file headaches? Tune in to learn how to balance quality and storage for your video podcast. We've got the solutions you need! Important Links:The Best Podcast Video Recording Equipment That Won’t Cost A FortuneWhat Are The Advantages Of In Person Recording Vs. Virtual Podcast RecordingZoom Alternatives: Top Recording Platforms Compared (Pros, Cons & Podetize’s Picks)Sony ZV-1 Digital CameraThe Clip OutDescriptGoogle DriveDropboxFrame.ioWe TransferLove the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review/
Are your listeners hitting that play button every single time? Discover how transforming your podcast into a binge-worthy experience can skyrocket your listenership and impact. Learn the psychology behind completionists and master the art of crafting episodes that keep them hooked from start to finish. We'll reveal proven strategies to engage, retain, and inspire your most dedicated fans, turning them into powerful advocates for your show. Get ready to revolutionize your podcast and achieve unparalleled success. Tune in to discover how to turn your listeners into superfans and boost your podcast's impact.  Important Links:Strategies For Captivating Your Listeners Throughout The Entire PodcastHow To Create A Podcast Playlist That Attracts Binge Listeners?Why Using Your Own Voice Is More Powerful Than AI-Generated Content?Top Opening Interview Questions To Ask Your Podcast Guest This YearPodcast Host Authenticity: The Single Most Important Thing for a Successful Bingeable PodcastSEO: How To Fix It And Boost Your Podcast’s Google RankingsListener Engagement: Effective Ways To Foster Audience Participation And CommentsSplitting Up With Your Podcast Co-Host: Make Sure To Secure These ThingsHow To Craft Compelling Calls-to-Action For Your PodcastLove the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review/
Tired of the endless cycle of CTA creation and testing? Break free from the grind with dynamic CTAs. This data-driven approach transforms your podcast advertising, enabling continuous optimization for maximum impact. Uncover the secrets to long-lasting advertising success with Tom Hazzard and Tracy Hazzard. Learn how to harness the power of dynamic CTAs to keep your audience captivated and your conversion rates soaring. By testing and refining your CTAs, you'll ensure your message resonates with listeners, driving engagement and growth.Are you ready to revolutionize your podcast advertising strategy? Tune in to discover how dynamic CTAs can be your competitive edge.Important Links:How To Craft Compelling Calls-to-Action For Your PodcastCreating a Forwarding URLYouTube Excellence: Best Practices For Branding, Bumpers & End Cards
Forget "one size fits all" podcasting! There's a BIG difference between leveraging your social media fame and building authority through your podcast. Social media influencer? You're a master connector, riding the algorithm wave. But podcasting demands a different skillset – one focused on becoming a trusted voice in your niche. Podcast authority? You're building a loyal audience, brick by brick, with valuable content. But social media can be a whole new game – how do you translate your podcast magic and attract listeners there? Here's the twist: Both paths lead to podcasting success, but the journeys are totally different. That's what we'll crack open in today's episode! Tune in and let Tracy Hazzard and Tom Hazzard show you how to tailor your strategy – whether you're a social media whiz or a podcasting powerhouse.  Important Links:5 Easy Ways To Optimize Social Media Profiles To Attract Devoted Podcast ListenersHow To Get Your Listeners To Engage And Use Their Feedback To Gain InfluenceCostco Connection Magazine, The Power of Podcasting ArticleOptimizing Podcast Metrics: A Guide To Analyzing And Boosting Podcast DownloadsWhy Do I Need Both Authority and Credibility as a Podcaster?Effective Ways To Make Your Show Attractive To SponsorsMastering YouTube Engagement: Expert Tips For Subscriber Growth With Fran AsaroPodcast Profits Unveiled: Your Guide To MonetizationThe Note Closers Show PodcastLove the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review/
Are you tired of being a ghost in your industry? Hoping for listeners won't cut it. Building an audience takes effort. We mistakenly believe that saying something is enough for people to find us. Wrong! When you promote your podcast and share your expertise, you establish yourself as a thought leader. This builds trust with listeners, making them more likely to engage with and share your content. Remember why you started your podcast? To achieve those goals, you need to get it out there! Promote your podcast! So what would it look like if you actually promoted your podcast? Tom Hazzard and Tracy Hazzard take a look at what is working today in podcast promotion. Don't wait any longer to be heard. Discover what's working TODAY in podcast promotion. Tune in and become a podcasting powerhouse!  Important Links:Ego Bait: The Psychology Behind Sharing and How to Get Podcast Guests to Share Your ShowCan You Really Convert Podcast Fans Into Active Subscribers?Podcast Guest Swapping: Unleash The Power Of Audience SharingUnveiling The Power Of rasa.io: Transforming Podcast Communities5-Minute Podcast Vetting: Get On Shows That Matter (Fast!)Boost Your Podcast’s Visibility: Unveiling the Secrets of Podcast PublicityHow Can Podcast Network Branding Transform Your Show? Discovering The Hidden Benefits And DrawbacksHow Blog Creation Benefits Your Podcast’s Long-Term Residual ValueMastering SEO Secrets for Podcast Triumph With Melanie GormanKey Factors to the Best and Worst Podcast Websites for Your Show Home BaseHow To Craft Compelling Calls-to-Action For Your PodcastTips for Effective Ad Placement: Harnessing the Untapped Potential of Pod-Roll Podcast AdvertisementsHow to Buy a Home Podcast, David SidoniLearn More About PromocastLove the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review/
Unlock the secrets to YouTube success for your podcast as Tom Hazzard and Tracy Hazzard dive into the nitty-gritty of YouTube Excellence! With the surge of podcasts doubling as video content, it's crucial to understand how to maximize your presence on the world's second-largest search engine. From ditching those lengthy intro bumpers to leveraging effective end cards, discover how to captivate your audience in those critical first 30 seconds. Tune in to learn the best practices that have propelled their clients into video stardom, and find out why simplicity might just be your new best friend in the quest for more viewers and subscribers. Get ready to transform your YouTube strategy and watch your podcast grow like never before!Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review
Remember podcasting in the early 2010s? Yeah, the graphics were... intense. We've all been there. But guess what? The design game has changed! The way people see your podcast on blogs, feeds, and YouTube is totally different now. That's why in today's coaching call, we'll dive deep into the NEW RULES OF GRAPHICS. We'll show you how to adapt your podcast artwork and visuals to grab attention, smash algorithms, and get your listeners hooked faster than ever. This is your chance to turn those design disasters into design dynamos! Tune in and get ready to take your podcast visuals to the next level!Important Links:Medium ArticleWhat Size Do I Need My Social Media Images to Be to Share My Podcast?Why Should You Begin Your Podcast Social Media Promotion on Only One Platform?How to Designate Your Show as a YouTube PodcastSubmitting Your Audio-Only Podcast to YouTube Music with an RSS FeedThe Power of Podcast Cover Art to Attract ListenersBeware of Title Trap: How To Write Your Next Podcast Episode Title the Right WayHow Your Podcast Cover Art Logo Can Attract The Right Listeners – Proven Advice Every Podcast NeedsMastering SEO Secrets for Podcast Triumph With Melanie GormanWhy We Do Not Recommend Numbering Your Podcast Episode TitlesBeyond The Smart Passive Income Podcast And Into Building An Online Business That Works With Pat FlynnEgo Bait: The Psychology Behind Sharing and How to Get Podcast Guests to Share Your Show
In today's digital age, a PR crisis can erupt in an instant and have lasting consequences. But don't freak out! Tom Hazard and Tracy Hazzard are here to help you navigate the new world of AI-powered damage control. Forget burying bad news - it's all about video, audio, and blog posts that get you back in the good graces of the tech gods (and your audience). Plus, some essential tips on getting ahead of the curve and having the right team on your side. Regain control and rebuild trust after negative publicity. Don’t miss this episode for a step-by-step approach to managing a PR crisis!
Struggling to find the right podcast guests who will resonate with your audience? Feeling overwhelmed by all the shows out there when you want to promote yourself? Join Tom Hazzard and Tracy Hazzard as they unveil a time-saving method to assess potential podcast guests (and shows for your own guesting!) in just 5 minutes. Learn how to identify the perfect fit for your message and ensure your podcast appearances are engaging and strategic. Important Links:The Pitfalls Of Over-Guesting: Mastering Guest Appearances While Prioritizing Your Own PodcastPodcast Guest Swapping: Unleash The Power Of Audience SharingTop Mistakes To Avoid: The Worst Podcast Guest Pitches Ever ReceivedPodMatch As Automatic Interview Matching For Podcast Guests: Is It Worth It? How to Effectively Reuse Podcast Guest Interviews to Boost Social Power and Show ValueLove the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review/
Have you ever dreamt of taking your podcasting expertise beyond the headphones and onto the bookshelf? You're not alone! Juliet Clark, the Founder of Superbrand Publishing, will be joining us as we explore several paths for podcasters to become published authors. Whether you want to leverage your existing audience, hone your writing skills, or establish yourself as an authority in your field, there's a strategy here to turn your "mic drop" moments into a bestselling book. Dive in and turn your listeners into fans who devour your book and start realizing your podcast-to-publish dream!Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review/
In today's saturated podcast landscape, with Spotify alone hosting over four million shows, simply launching isn't enough. To rise above the noise and cultivate a loyal audience, businesses need a strategic podcast marketing plan and a social media promotion powerhouse. Today, Tom Hazzard And Tracy Hazzard explore how you can prepare your social media for a successful launch and build a strong foundation for your podcast, product, book, or service. Discover why building anticipation before your podcast is live can be a misstep and learn the effective strategies that align with today’s podcast listener behaviors. Tracy debunks conventional social media wisdom, highlights the importance of timely and well-planned content, and reveals her 42X post plan to maximize your reach. Whether you're new to podcasting or looking to revamp your launch strategy, this episode is packed with actionable insights to ensure your launch success. Important Links: ●       What are the Things You Need to Know To Easily Get to the Apple Top Podcast Charts Ranking? ●       Apple Podcast Industry Statistics You Can Use To Help You Stand Out ●       Get Set And Get Ready To Launch: Proven Strategies For Launching Your Podcast●       Why Should You Begin Your Podcast Social Media Promotion On Only One Platform?●       YouTube Shorts & Podcasts & Playlists, Oh My!●       LinkedIn Optimization: Elevate Your Profile For Greater Visibility●       How Your Podcast Cover Art Logo Can Attract The Right Listeners – Proven Advice Every Podcast Needs●       Podcast Social Shares: How To Pick Powerful Social Media Hashtags And Create Stronger Captions●       Key Factors to the Best and Worst Podcast Websites for Your Show Home Base ●       From Casual Viewer To Die-Hard Fan: Free YouTube Engagement Secrets (LIVE With Fran Asaro!)●       Podcast Content Strategy: Audiograms Vs. Video Shorts ●       How To Craft Compelling Calls-to-Action For Your Podcast ●       42X Social Plan (see attachment)Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review/
Join us for an exciting session with Shannon Procise of Business Acceleration Network, our coaching crasher, who guides us through the essential steps in community building. As a visionary leader, Shannon shares her expertise on amplifying your impact by harnessing the collective strength of communities. Whether you're joining an existing network or forging your own path, you'll gain valuable insights, strategies, and actionable tips to build a community that accelerates your business. Don't miss this opportunity to connect, collaborate, and elevate your journey and foster a vibrant community around your brand. Join us to get valuable insights and actionable tips!
Hey YouTube newbies! Want to turn those casual viewers into cheering fans? This episode is all about unlocking YouTube's secret weapons: info cards and end screens! YouTube mentor and specialist Fran Asaro shows us how to leverage these features and hitting that "next video" button. Plus, there's some insider info on becoming a YouTube Partner (think fancy new features!). Join us and get ready to turn your channel into a binge-fest!Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review/
Podcasters making guests pay to be on their show is not an entirely unacceptable idea. Whether you should do it or not is on a case-to-case basis, and Tom Hazzard is here to discuss its major pros and cons. Tune in as he presents some of the best situations where making guests pay is highly recommended, and several circumstances when doing it is a big no-no. On the other hand, Tom also talks about when and why you should pay to be a guest on another podcast, detailing how to do your own due diligence when choosing the show to be in.Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review/
Feeling bombarded by "join our network" offers? Hold off on hitting accept! This episode equips you to navigate the world of podcast networks, helping you to create one that actually provides value and makes money. Tom Hazzard exposes red flags to watch out for, like networks charging YOU to join or taking control of your show's ownership. But it's not all bad news! He also reveals what a good network should offer, including features that benefit listeners (like a curated network feed) and podcasters (like targeted advertising with higher payouts). Discover the "win-win-win" approach, where listeners get a variety of shows, podcasters gain valuable resources, and the network thrives. This episode is packed with insights to help you make an informed decision about your show's future – tune in and become a network pro!
Thinking of switching hosting companies? Don't let your website become a statistic! We've all heard the horror stories: lost stats, duplicate feeds, broken links, and missing podcasts. Don't let a smooth transition turn into a traffic nightmare. Learn how to avoid these common pitfalls and ensure your website stays healthy and happy in its new home. Tune in as we cover hosting horror stories and a step-by-step guide to hassle-free hosting! Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review/
Tired of juggling multiple platforms for your podcast? Podcast websites can simplify your life! They not only make website creation a breeze, but they also become your central hub. Imagine hosting your podcast, website, and blog all in one place. Plus, they handle publishing to popular platforms like iTunes, Stitcher, and Google Play – all at once! But with so many options, choosing the right podcast website takes some thought. Let's explore the best podcast website options to help you find the perfect fit for your show with website and SEO expert Melanie Gorman!Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review
Feeling lost in a sea of podcast recording platforms? Don't worry, you're not alone. There are a vast number of options available, each with its own strengths and weaknesses. We'll navigate the pros and cons of different platforms to help you find the perfect fit for your podcasting needs. We'll also share some expert recommendations to guide your decision. Join Tom Hazzard as he breaks down the options to find your perfect fit!
Sharing your podcast on social media opens the door to listener engagement and comments! But how do you navigate the good, the bad, and the... well, the strange? Join Tom Hazzard and Tracy Hazzard as they teach us how to respond to positive feedback, handle negativity, and leverage comments to boost engagement and visibility. By strategically managing comments, you turn casual listeners into engaged fans who'll help your podcast grow! Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review/
Imagine a world where your podcast newsletter gets opened with excitement, not deleted with a sigh. Get rid of those boring newsletters that no one reads as Tom Hazzard and Tracy Hazzard discuss how they use rasa.io, an AI-driven newsletter, to keep their podcast community engaged. They talk about the challenges of traditional newsletters and how AI helps them curate content, personalize the experience for listeners, and even write catchy subject lines. They also share some fun unsubscribe message ideas and explain why this approach is a win-win-win for them, their community, and their business.Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review/
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