Feed Your Brand
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Description
Get off the marketing roller coaster and get on the automated fast track to digitally market your brand everywhere now. Imagine all the information you need in one place to easily broadcasting messages, saving time, optimizing your results and building a platform that organically grows real fans and qualified clients. Husband and wife team and Co-Founders of Podetize.com, Tom Hazzard and Tracy Hazzard, teach easy content building formulas and smart cut secrets proven to fuel hundreds of videocasts, blogs, podcasts, and brands with bingeable original content.
The goal of any product, service, or business launch is to make “it” sell itself. Because of this core principle, Tom and Tracy have streamlined and powered the way they produce content through podcasting and videocasting to take the least amount of time possible AND be the most effective use of marketing dollars converting to the point that they get paid by others to market their business.
Tracy Hazzard and Tom Hazzard are the founders of Podetize, the largest podcasting production service, and most active syndication hosting platform. A highly successful innovator, Tom has been rethinking brand innovation to build in authority and high-converting revenue streams. Tracy is an Authority Magazine, Inc. Columnist, and BuzzFeed contributor. Both are also podcasters themselves with 4 top-ranked podcasts including: The Binge Factor; Product Launch Hazzards; The New Trust Economy; and their very first podcast WTFFF?! 3D Printing Podcast where they amassed over 500 episodes and 100,000 binge listeners per month. They monetize the podcast with high-level sponsors, 37% call-to-action conversion rates even after podfading the show. As content, product, and influence strategists for corporations, marketing agencies, entrepreneurs, publications, speakers, authors, and experts, Tom and Tracy provides businesses of all sizes a system to spread their marketing message from video to podcast to blog, growing an engaged audience and retaining valuable platform authority without a lot of time, cost, or effort.
When you have a brand or you’re building a business, being everywhere in the media at once is challenging – first creating that original content and broadcasting that message to the world – then gaining that exposure will enable you to market your business. Feed Your Brand covers all areas and types of things you can do to generate content, get that message out there, and be heard in all the right places!
Our goal is to help you broadcast your unique, original message to the world and help you rise above the crowd, because that’s really what it’s all about – stop being that hidden expert! We want to make sure that you’ve listened to, that your audience gets focused, and is a right fit for you so that they can’t wait to buy from you and get even more of you. At the end of the day, the brand authority, the one who gets the value from it, should be you. Learn proven strategies on how to do exactly just that and start building that platform to have raving fans and people ready to buy your services or your products.
Join Tom and Tracy Hazzard to find the winning videocasting and podcasting formula to feed your brand. Consistently and constantly fill your online presence to accelerate your brand authority and generate more revenue. Be original. Be heard. Be found. Promote with power and purpose. Join the conversation on how to get your message to out to the world and Feed Your Brand!
237 Episodes
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Sharing your podcast on social media opens the door to listener engagement and comments! But how do you navigate the good, the bad, and the... well, the strange? Join Tom Hazzard and Tracy Hazzard as they teach us how to respond to positive feedback, handle negativity, and leverage comments to boost engagement and visibility. By strategically managing comments, you turn casual listeners into engaged fans who'll help your podcast grow! Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review/
Imagine a world where your podcast newsletter gets opened with excitement, not deleted with a sigh. Get rid of those boring newsletters that no one reads as Tom Hazzard and Tracy Hazzard discuss how they use rasa.io, an AI-driven newsletter, to keep their podcast community engaged. They talk about the challenges of traditional newsletters and how AI helps them curate content, personalize the experience for listeners, and even write catchy subject lines. They also share some fun unsubscribe message ideas and explain why this approach is a win-win-win for them, their community, and their business.Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review/
If your podcast production feels all over the place, then perhaps you need to look closely at your podcast scheduling. Once you get this simplified, everything else becomes easier. In this episode, Tom Hazzard and Tracy Hazzard dive deep into the art of podcast scheduling, simplifying the process and streamlining the booking calendar. They outline an eight-step process, emphasizing the significance of a customized booking calendar and tailored invitations. Covering legal considerations with release language and the necessity of ensuring guest rights to images, they offer insights into notification strategies, including pre-appointment reminders and personalized follow-up emails. Tracy and Tom also highlight the value of call-to-action prompts and the delicate balance of soliciting guest engagement without being overly demanding, ultimately guiding podcasters toward a seamless scheduling experience that enhances professionalism and fosters positive guest experiences.Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review/
If you have taken your show to YouTube, then you are in for an episode that will have you drive your subscriber growth. Join Tracy Hazzard and Fran Asaro in this episode as they dive deep into the intricacies of YouTube engagement and content strategy. With Fran's expert guidance, they explore the importance of fostering genuine audience connections through likes, comments, and subscriptions, debunking common myths about engagement tactics. From leveraging YouTube shorts to maximizing the impact of community pages, Tracy and Fran share valuable insights on building a loyal and interactive audience base. This episode offers practical tips and strategies to elevate your channel's success and create meaningful connections with your viewers. Tune in for actionable advice and discover how to unlock the true potential of your YouTube channel!Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review
In a world inundated with profit-driven schemes and misleading promises, Tom Hazzard and Tracy Hazzard offer a refreshingly honest perspective on the realities of podcast monetization in this episode. Join in as they challenge the status quo and provide you with practical insights into what truly works in the ever-evolving landscape of podcasting profitability. Discover why blindly following traditional ad monetization models may not yield the results you desire and explore alternative paths to financial success in the podcasting realm. From promotion monetization to strategic sponsorships, Tom and Tracy discuss the diverse avenues available to savvy podcasters seeking to maximize their revenue potential. Gain invaluable insights into building authentic relationships with sponsors, crafting compelling promotions, and leveraging your influence to generate substantial income. Whether you're a seasoned podcaster or just embarking on your podcasting journey, this episode is a must-listen for anyone seeking to unlock the true profit potential of their podcast. Tune in now and revolutionize your approach to podcast monetization!Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review/
There are a lot of changes happening over at Apple. If you don’t pay attention, you’ll find yourself wondering what happened to your stats the next time you look at them. Tom Hazzard and Tracy Hazzard have you covered in this episode as they dive into the recent changes in Apple’s new podcast regulations. They unpack how these changes throw a wrench into download numbers, listener habits, and the dynamic between podcasters and advertisers. They zero in on the shift in auto-downloads, emphasizing why it's a game-changer for podcasters relying on download stats for ad revenue. Tracy also raises concerns about Apple's automatic transcript feature, tackling accuracy glitches and how it might negatively impact the listener's experience. Throughout, Tom and Tracy encourage consistency, valuable content creation, and alternative ways for podcasters to engage with their audience beyond podcasting platforms.Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review
Ever wonder why very few of your podcast listeners reach out to you even if you have a decent number of plays on Apple or Spotify? It may simply be because, despite their best efforts, they can’t find a way to reach you at all! It might be that your email isn’t showing up or they aren’t being redirected to your landing pages at all. In this episode of Feed Your Brand, Tom Hazzard and Tracy Hazzard break down the three tragic reasons why your podcast listeners can’t reach you. Join in and learn why you might want to secret shop your podcast on the player apps to make sure you’re getting the most out of your efforts.Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review
Every piece of your podcasting puzzle slotted in the right place is one step closer to success. In this episode, Tom Hazzard and Tracy Hazzard delve into the often-overlooked but powerful world of podcast episode art. Tracy emphasizes the importance of creating unique episode images for each podcast episode, highlighting how it can enhance visibility and engagement. They also discuss the impact of visuals on the brain, and the significance of episode art in various contexts like podcast apps and social media, and provide practical tips, such as using consistent branding, proper text scaling, and avoiding unnecessary numbering. Throughout the episode, Tom and Tracy share valuable insights aimed at helping podcasters maximize the potential of their episode artwork. Learn to captivate your audience more by tuning in!Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review
While AI brings opportunities, it also unleashes sinister threats to creative rights. Just take a look at the amount of AI-enabled copyright trolls that are waiting to pounce and make money off of you. Let Tom Hazzard and Tracy Hazzard guide you to secure your creative rights in today’s digital landscape. Learn the essentials, from documenting royalty-free content to obtaining licenses, with their comprehensive checklist to fortify your defenses against malicious forces. Don't be intimidated by cease and desist letters; armed with proper documentation, you'll navigate through unscathed.Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review/
One of the most important parts of podcasting is creating a podcast website. And if you have a website, you have to make sure it is the best it can be. That can only be achieved if you master SEO. In this episode, we have an SEO expert from Crownsville Media, Melanie Gorman, to spill SEO secrets for podcast triumph. She discusses the fundamental importance of SEO for websites, breaks down the misconception around merely searching for one's own domain name, and emphasizes the need to align content with the language and concerns of the target audience. Plus, Melanie unveils the strategy behind effective blogging, showcasing how blogs serve as the backbone of the internet, conveying authority, expertise, and relevance. So tune in and gain valuable insights into optimizing your podcast content for Google, understand the psychology of search, and leverage SEO to enhance your online presence.Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review/
Embarking on a new year in the dynamic world of podcasting requires a strategic approach to keep your show relevant and engaging. In this episode of Feed Your Brand, hosts Tom Hazzard and Tracy Hazzard share five essential steps to elevate your podcast brand for the year ahead. Drawing from their extensive experience in podcasting and branding, they provide actionable insights to ensure your podcast remains visible, compliant, and impactful in the ever-evolving digital content landscape. From updating copyright dates to adapting to new marketing strategies, this episode offers valuable tips to elevate your podcasting journey and achieve long-term success. Tune in now and stay ahead of the curve to take your podcast to new heights in 2024.
In today’s digital world, it is not enough to know which platform showcases your content best; you also have to know what type of content to deliver. Join Tom Hazzard and Tracy Hazzard as they help you strengthen your podcast content strategy by helping you choose between audiograms and video shorts. While you can utilize both, it is important to know which ones to put that little extra effort to make your podcast soar through the web across potential audiences. Find out how to optimize your podcast content strategy and make sure you invest your efforts strategically for maximum impact in the digital landscape.
Maximize your podcast’s reach this 2024! Join Tom Hazzard and Tracy Hazzard as they dive deep into the ways you can take your show to new heights, starting with tapping into the power of directory listings and promotion. From getting listed in micro categories to leveraging listicles and blog articles to optimizing SEO, Tom and Tracy provide you fresh and updated strategies for the new year. Follow along to this conversation and set yourself up for more success as you reach new listeners and expand your podcast's influence in today’s evolving landscape.
LinkedIn is one of the best places out there to connect with your podcast listeners and search for suitable guests for your show. Tom Hazzard and Tracy Hazzard are here to share their most valuable LinkedIn optimization strategies to elevate your profile, improve your brand image, and boost your online presence. Using Tom’s pretty outdated LinkedIn profile as an example, they show what to put in your headline, when to use the website’s AI tool, utilize the Creator Mode, and more. They also talk about the LinkedIn program they recently joined, breaking down how it helps them produce shows in the most efficient way possible.Affiliate Link: LinkedVAnow Free Profile Audit: LinkedVAnowLove the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review
The end of 2023 is right around the corner! There may be downtimes from the past year, but you can create possibilities as you start the next year. To leave you with some sweet treats, Tom Hazzard and Tracy Hazzard share their reflections on podcasting in 2023 and projections of their intentions into 2024 to elevate your podcast. Tracy emphasizes the importance of having clarity on your intentions and purpose to catapult yourself into your goal. As we walk into the doors of 2024, Tracy and Tom share their intentions for the coming year. Indulge yourself with Tracy Hazzard and Tom Hazzard’s wisdom from this insightful episode. Stay tuned to Feed Your Brand and ensure to elevate your podcasting today.Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review/
The social media code in 2024: master sizing, leverage algorithms, and channel traffic for unstoppable online success! Get ready to up your social media game as Tom Hazzard and Tracy Hazzard discuss the world of social media sizing, breaking down the essential tools and strategies you need to shine in 2024. Together, they reveal an approach to leverage the power of social media for your podcast, one correct size at a time. Discover their proven methods for creating compelling content that drives engagement. Tune in now and get equipped for this new year!Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review/
Are you frustrated with the lackluster response to your podcast calls to action? There might be a couple of things you're doing wrong. Join Tracy Hazzard and Tom Hazzard in this episode of Feed Your Brand as they shed light on the widespread challenges podcasters face when it comes to CTAs and why so many miss the mark. Discover the art of crafting compelling CTAs that resonate with your audience and drive meaningful engagement. Tracy and Tom share actionable strategies to optimize your podcast CTAs, including the importance of relevance, creating a sense of urgency, and aligning language across platforms. Learn how to intelligently use URL forwarding to track responses and explore the innovative world of ad mixing systems. Whether you're a seasoned podcaster or just starting, this episode provides valuable insights into transforming your CTAs into powerful tools for connection. Tune in to elevate your podcast engagement with actionable advice and real-world examples.Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review/
Being a guest on other podcasts can undeniably grow your reach, particularly beyond your own show. But just when is guesting too much? Are you aware whether perhaps you are guesting more than you do your own show? In this episode, Tom Hazzard and Tracy Hazzard tackle the pitfalls of over-guesting and how to find the perfect balance of mastering guest appearances while prioritizing your own podcast. Guesting can do wonders for your visibility and impact, but it shouldn’t be at the expense of your own show. Join in on this conversation to learn how to avoid over-guesting and understand how best to maximize your time and exposure.Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review/
Our podcast can only go as far as we allow it. No matter how much we create the best content and deliver the best show, we can never fully reach our audience without utilizing a social media strategy. In this special episode, Tom Hazzard and Tracy Hazzard are joined by a powerhouse in social media. Angie Lile is the owner of Wholistic Media Agency, where she helps people and organizations boost their brand and keep customers engaged. Today, Angie reveals the best practices every podcaster should add to their social media strategy. She digs deep into social media handles, podcast page versus business page, the value of AI tools, and the latest on the metaverse. Get your message out to the world by doing the work. Let this conversation guide you to harness the power of social media for your podcast!Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review/
The year is almost at an end, filling us with the spirit of thanksgiving—of simply giving thanks to the people who have helped us through this year. As podcasters, those people are your podcast listeners. Just as it is important to provide them with great content, we must not forget to show our appreciation for them. In this special episode, Tom Hazzard and Tracy Hazzard share how you can say thank you to your podcast listeners in a meaningful way. They break down the five ways to get your gratitude across to your audience, building trust and creating a stronger community. Tune in now to learn!Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review/
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