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Financial FOFU
Financial FOFU
Author: Sarah Eifermann and Trudi Cowan
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© Sarah Eifermann and Trudi Cowan
Description
A fun and easy to listen to podcast on the important financial topics we usually glaze over either out of sheer topic boredom, or the shame of not understanding the content.
*** WARNING... SWEARING INVOLVED***
DISCLAIMER- The information and material in this podcast, and supplementary and associated information available, is for general information only. It should not be taken as constituting professional advice from the podcast owners
*** WARNING... SWEARING INVOLVED***
DISCLAIMER- The information and material in this podcast, and supplementary and associated information available, is for general information only. It should not be taken as constituting professional advice from the podcast owners
123 Episodes
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In this episode, we sit down with the dynamic and inspiring Haley Hodgson — nurse practitioner, founder of Maclean Medical, and all-round powerhouse. From her early days dreaming of a different path to building a thriving GP clinic grounded in compassion and community, Haley opens up about the real story behind her success.We explore the pivotal moments that shaped her journey, the risks she took to follow her purpose, and the values she refuses to compromise on. With honesty, warmth, and a touch of humour, Haley reflects on what resilience looks like on the hard days, how she stays grounded, and why Maclean Medical is more than just a business — it’s a legacy.Whether you're chasing your own big dream or just need a reminder that real success starts with staying true to yourself, this episode will leave you inspired, moved, and ready to back yourself.-----Two industry experts (and guests) having a friendly chat and sharing our knowledge. We aim to raise your knowledge base and dis-spell any myths surrounding finance. tax and a range of other financial topics.This is a safe space to ask questions and hear useful info on financial matters.Read more about FOFUAnd, as always if you'd like to leave us a message, or suggest a topic, you can do so at our socials!———————-DISCLAIMER- The information and material in this podcast, and supplementary and associated information available, is for general information only. It should not be taken as constituting professional advice from the podcast owners, and we recommend you seek independent suitable advice that is specific to your unique circumstances.
Working with family can be a beautiful blend of trust and shared purpose—but it can also bring unique challenges. In this episode, we unpack the realities of being in business with your spouse, siblings, parents, or kids. From defining clear roles and setting boundaries, to managing conflict and planning for the future, we explore how to keep both the business—and the family—strong. Whether you're already in a family business or considering it, this episode is packed with real talk and practical tips.-----Two industry experts (and guests) having a friendly chat and sharing our knowledge. We aim to raise your knowledge base and dis-spell any myths surrounding finance. tax and a range of other financial topics.This is a safe space to ask questions and hear useful info on financial matters.Read more about FOFU And, as always if you'd like to leave us a message, or suggest a topic, you can do so at our socials!———————-DISCLAIMER- The information and material in this podcast, and supplementary and associated information available, is for general information only. It should not be taken as constituting professional advice from the podcast owners, and we recommend you seek independent suitable advice that is specific to your unique circumstances.
Your Logo Isn’t Your Brand (And Other Truth Bombs)In this episode of Financial Fofu, Trudi and Sarah team up with branding boss Jayne from Flirt Group to call out the biggest branding blunders small biz owners make—starting with thinking a logo is enough. Spoiler: it’s not.They dig into why your brand needs more than just pretty colours, how to actually use a style guide (not just let it collect dust), and how consistency builds trust (and cash). From figuring out your real audience to making Google My Business work harder for you, this one’s packed with punchy advice, honest truths, and a few marketing myths that need burning.Got a brand? Then you’ve got homework. Let’s go.-----Two industry experts (and guests) having a friendly chat and sharing our knowledge. We aim to raise your knowledge base and dis-spell any myths surrounding finance. tax and a range of other financial topics.This is a safe space to ask questions and hear useful info on financial matters.Read more about FOFU hereAnd, as always if you'd like to leave us a message, or suggest a topic, you can do so at our socials!
Marketing has never moved faster — and in 2025, it’s easier than ever to get it wrong. In this episode, we unpack themost common marketing missteps Aussie businesses are making right now — from ignoring local voices to wasting money on the wrong platforms. We dive intowhat actually builds trust with your audience, how to stay out of the spam folder, and when paid ads are worth the spend. Whether you're DIYing your marketing or working with a pro, this episode will help you get clearer on whatworks, what doesn’t, and how to measure your impact.-----Two industry experts (and guests) having a friendly chat and sharing our knowledge. We aim to raise your knowledge base and dis-spell any myths surrounding finance. tax and a range of other financial topics.This is a safe space to ask questions and hear useful info on financial matters.Read more about FOFU hereAnd, as always if you'd like to leave us a message, or suggest a topic, you can do so at our socials!———————-DISCLAIMER- The information and material in this podcast, and supplementary and associated information available, is for general information only. It should not be taken as constituting professional advice from the podcast owners, and we recommend you seek independent suitable advice that is specific to your unique circumstances.
What happens to your business if you suddenly step away—or step out for good? In this episode, we’re talking all things succession planning: what it is, why every business needs one (yes, even small ones), and how to start. From choosing the right successor to handling the emotional side of letting go, we’ll walk through the key elements of a strong plan toprotect your people, your legacy, and your livelihood.-----Two industry experts (and guests) having a friendly chat and sharing our knowledge. We aim to raise your knowledge base and dis-spell any myths surrounding finance. tax and a range of other financial topics.This is a safe space to ask questions and hear useful info on financial matters.Read more about FOFU hereAnd, as always if you'd like to leave us a message, or suggest a topic, you can do so at our socials!———————-DISCLAIMER- The information and material in this podcast, and supplementary and associated information available, is for general information only. It should not be taken as constituting professional advice from the podcast owners, and we recommend you seek independent suitable advice that is specific to your unique circumstances.
In this episode of Financial FOFU, we unpack the essentials of business insurance—what you need, what to look out for, and how to avoid costly mistakes. From floods to cyber hacks, we talk about the real risks businesses face and how the right insurance can be the difference between bouncing back and closing your doors.We also share real-world stories of when things went wrong (and right), plus practical tips for reviewing your cover, understanding your policy, and knowing what questions to ask your insurer or broker.If you're a small business owner or entrepreneur, this is a must-listen.🎧Topics include: ✔️ Common insurance traps ✔️ Industry-specific cover to consider ✔️ Claims horror stories ✔️ When and how to review your policy ✔️ Practical advice for protecting your assets-----Two industry experts (and guests) having a friendly chat and sharing our knowledge. We aim to raise your knowledge base and dis-spell any myths surrounding finance. tax and a range of other financial topics.This is a safe space to ask questions and hear useful info on financial matters.Read more about FOFU hereAnd, as always if you'd like to leave us a message, or suggest a topic, you can do so at our socials!———————-DISCLAIMER- The information and material in this podcast, and supplementary and associated information available, is for general information only. It should not be taken as constituting professional advice from the podcast owners, and we recommend you seek independent suitable advice that is specific to your unique circumstances.
In this episode of Financial FOFU, we dive into the messy, costly, and all-too-common world of bookkeeping fails- specifically the ones we see inside Xero. From misused bank rules and incorrect GST coding to payroll slip-ups and reconciliation disasters, we unpack the errors that can derail your accounts and your ATO compliance.Whether you're a small business owner doing your own books or a bookkeeper wanting to tighten your processes, this episode is packed with practical insights, real-life horror stories, and our top tips to help you avoid the traps we see every week.-------Two industry experts (and guests) having a friendly chat and sharing our knowledge. We aim to raise your knowledge base and dis-spell any myths surrounding finance. tax and a range of other financial topics.This is a safe space to ask questions and hear useful info on financial matters.Read more about FOFU hereAnd, as always if you'd like to leave us a message, or suggest a topic, you can do so at our socials!———————-DISCLAIMER- The information and material in this podcast, and supplementary and associated information available, is for general information only. It should not be taken as constituting professional advice from the podcast owners, and we recommend you seek independent suitable advice that is specific to your unique circumstances.
Thinking about restructuring your small business? It mightseem like a smart move—but are you ready for the ripple effects?This week, we’re joined by Lynne Walton from Access Intellto unpack the lesser-known implications of business restructure. From tax and finance to operations and compliance, Lynne brings the sharp insights you needbefore pulling the trigger.We’re talking:Why some restructures make things worse, not betterThe hidden red flags that trigger ATO and lender scrutinyLegal and operational snags most business owners overlookHow to plan a restructure that actually works for your futureNo fluff, just facts. Tune in and get the clarity you didn’tknow you needed—before you make a costly mistake.-----Two industry experts (and guests) having a friendly chat and sharing our knowledge. We aim to raise your knowledge base and dis-spell any myths surrounding finance. tax and a range of other financial topics.This is a safe space to ask questions and hear useful info on financial matters.Read more about FOFU hereAnd, as always if you'd like to leave us a message, or suggest a topic, you can do so at our socials!———————-DISCLAIMER- The information and material in this podcast, and supplementary and associated information available, is for general information only. It should not be taken as constituting professional advice from the podcast owners, and we recommend you seek independent suitable advice that is specific to your unique circumstances.
In today’s fast-paced, hybrid, and tech-driven world, the old rules of leadership and management no longer apply. This episode dives into what it really takes to lead and manage effectively in modern enterprises — where agility, empathy, clarity, and adaptability aren't just buzzwords, but core capabilities.We explore the evolving roles of leaders and managers, uncover the key traits that drive business success, and ask: What does leadership look like when your team is remote, cross-generational, and facing constant change? And how does management shift when innovation, not just execution, becomes part of everyone’s role?Tune in as we bring a sharp, current lens to the intersection of leadership and management — and why rethinking both is critical to thriving in today’s business environment.-----Just two industry experts (and guests) having a friendly chat and sharing our knowledge. We aim to raise your knowledge base and dis-spell any myths surrounding finance. tax and a range of other financial topics.This is a safe space to ask questions and hear useful info on financial matters. Read more about FOFU here And, as always if you'd like to leave us a message, or suggest a topic, you can do so here ———————-DISCLAIMER- The information and material in this podcast, and supplementary and associated information available, is for general information only. It should not be taken as constituting professional advice from the podcast owners, and we recommend you seek independent suitable advice that is specific to your unique circumstances.
In this episode, we dive into the hidden truths behind the real cost of employing staff—and why mental health and financial well-being are now business essentials, not extras.We explore how financial stress impacts performance, the rising importance of mental health support in the workplace, and practical ways businesses can create healthier, more sustainable teams.Plus, we look at the future of work in Australia: hybrid and remote models are here to stay, but success depends on more than just technology—it’s about trust, flexibility, and well-being.If you're a business owner, manager, or entrepreneur, this is the conversation you can’t afford to miss.✅ Smart strategies✅ Real-world insights✅ Actionable tips to future-proof your workplace -----Two industry experts (and guests) having a friendly chat and sharing our knowledge. We aim to raise your knowledge base and dis-spell any myths surrounding finance. tax and a range of other financial topics.This is a safe space to ask questions and hear useful info on financial matters.Read more about FOFU hereAnd, as always if you'd like to leave us a message, or suggest a topic, you can do so at our socials!———————-DISCLAIMER- The information and material in this podcast, and supplementary and associated information available, is for general information only. It should not be taken as constituting professional advice from the podcast owners, and we recommend you seek independent suitable advice that is specific to your unique circumstances.
How AI is Reshaping the Way Australian BusinessesOperateAI is no longer just a buzzword—it’s becoming anessential tool for growth, efficiency, and innovation across Australian businesses of all sizes.In this episode, we explore how artificial intelligenceis transforming industries, from automating admin tasks to improving customer experiences and unlocking deeper insights through data. We break down the top AI tools small businesses are already using, the real benefits they’re seeing, and the common roadblocks when it comes to adoption.Plus, we look ahead to what AI means for the future ofwork in Australia—how jobs, skills, and business models are rapidly evolving in an AI-driven world.Whether you’re curious, cautious, or alreadyexperimenting with AI in your business, this episode will help you better understand the opportunities and challenges ahead.-----Two industry experts (and guests) having a friendly chat and sharing our knowledge. We aim to raise your knowledge base and dis-spell any myths surrounding finance. tax and a range of other financial topics.This is a safe space to ask questions and hear useful info on financial matters. Read more about FOFU here And, as always if you'd like to leave us a message, or suggest a topic, you can do so at our socials!———————-DISCLAIMER- The information and material in this podcast, and supplementary and associated information available, is for general information only. It should not be taken as constituting professional advice from the podcast owners, and we recommend you seek independent suitable advice that is specific to your unique circumstances.
Are you ready to grow your business but unsure how to fund it? In this episode of Financial FOFU, we demystify the world of business finance in Australia. From equipment loansto lines of credit and everything in between, you'll learn why timing is everything when it comes to accessing finance. Discover the key considerations beyond interest rates — like cost of doing business, loan structure, and funding fit — so you can make confident, strategic decisions before it’s toolate.This episode:Raises awareness about the variety of business finance options available in AustraliaEmphasises why timing is critical — don’t wait until you’re desperateHelps listeners evaluate finance options based on their business model, not just interest ratesEncourage smart, proactive business financeplanning to support business growth or resilience-----Two industry experts (and guests) having a friendly chat and sharing our knowledge. We aim to raise your knowledge base and dis-spell any myths surrounding finance. tax and a range of other financial topics.This is a safe space to ask questions and hear useful info on financial matters. Read more about FOFU here And, as always if you'd like to leave us a message, or suggest a topic, you can do so via socials———————-DISCLAIMER- The information and material in this podcast, and supplementary and associated information available, is for general information only. It should not be taken as constituting professional advice from the podcast owners, and we recommend you seek independent suitable advice that is specific to your unique circumstances.
In this episode of Financial FOFU, we dive into how Australian small businesses are handling economic uncertainty. From rising costs to shifting consumer habits, we explore the challenges—and the smart strategies—keeping some businesses ahead. Featuring real stories, practical tips, and a look at the support available to help you stay resilient, we turn the spotlight on small businesses across Australia as they navigate a landscape marked by rising interest rates, supply chain hiccups, and evolving consumer habits. While many are feeling the pinch, others are finding ways to not just survive—but thrive.We explore what’s working, what’s not, and what business owners can do to stay resilient in the face of uncertainty.Tune in to hear about: 🔹 The current economic climate and its impact on small business 🔹 Common challenges like cash flow issues, staffing, and fluctuating demand 🔹 Practical strategies that are driving success 🔹 How tech, automation, and AI are reshaping operations 🔹 What support is available from government initiatives 🔹 Inspiring real-life stories from Aussie entrepreneurs 🔹 Actionable tips to strengthen your business todayWhether you run your own business or support those who do, this episode is packed with insights to help you adapt, pivot, and plan for what’s next.-----Two industry experts (and guests) having a friendly chat and sharing our knowledge. We aim to raise your knowledge base and dis-spell any myths surrounding finance. tax and a range of other financial topics.This is a safe space to ask questions and hear useful info on financial matters. Read more about FOFU here And, as always if you'd like to leave us a message, or suggest a topic, you can do so here ———————-DISCLAIMER- The information and material in this podcast, and supplementary and associated information available, is for general information only. It should not be taken as constituting professional advice from the podcast owners, and we recommend you seek independent suitable advice that is specific to your unique circumstances.
As tax time rolls around, Australian small and medium-sized businesses are on the hunt for ways to keep more money in their pockets—legitimately. In this episode of Financial FOFU, we break down the essential tax-time strategies every business owner should know. From understanding what really counts as a deductible expense (hint: it’s not always the obvious stuff) to making the most of the Instant Asset Write-Off and prepaying eligible expenses,we’ll guide you through it all.We also cover often-overlooked record-keeping tips to help keep the ATO happy, explore smart superannuation contribution strategies before June 30, and unpack the latest ATO compliance updates—including how to avoid penalties and navigate payment plans. Whether you're a seasoned operator or new to business, this episode is packed with practical advice that could save you thousands and set you up for a smoother EOFY. Don’t miss it!-----Just two industry experts (and guests) having a friendly chat and sharing our knowledge. We aim to raise your knowledge base and dis-spell any myths surrounding finance. tax and a range of other financial topics.This is a safe space to ask questions and hear useful info on financial matters. Read more about FOFU here And, as always if you'd like to leave us a message, or suggest a topic, you can do so here ———————-DISCLAIMER- The information and material in this podcast, and supplementary and associated information available, is for general information only. It should not be taken as constituting professional advice from the podcast owners, and we recommend you seek independent suitable advice that is specific to your unique circumstances.
In this episode of Financial FOFU, we dive intotwo major trends shaping Australia’s economy: the Gig Economy and the SubscriptionEconomy.We explore the rise of gig work, from freelancing torideshare, and discuss the flexibility and challenges it brings, including job insecurity and fluctuating income. We also look at how the Subscription Economy is transforming businesses, offering predictable revenue but alsocreating issues like subscription fatigue and market competition.Tune in for insights on how these trends are changingthe way Australians work and do business—and what the future might hold.🎧 Listen now!-----Just two industry experts (and guests) having a friendly chat and sharing our knowledge. We aim to raise your knowledge base and dis-spell any myths surrounding finance. tax and a range of other financial topics.This is a safe space to ask questions and hear useful info on financial matters. Read more about FOFU here And, as always if you'd like to leave us a message, or suggest a topic, you can do so here ———————-DISCLAIMER- The information and material in this podcast, and supplementary and associated information available, is for general information only. It should not be taken as constituting professional advice from the podcast owners, and we recommend you seek independent suitable advice that is specific to your unique circumstances.
In this episode of Financial FOFU, we’re joined by Lynne Walton from Access Intell to break down the PersonalProperty Securities Register (PPSR) and why it’s a crucial tool for creditors in Australia. If you’re extending credit or supplying goods on terms, understanding how to protect your interests can make all the difference.What We Cover: ✅ What the PPSR is and how it protects creditors ✅ Key terms like ‘security interest,’ ‘collateral,’ and ‘perfection’ ✅ Step-by-step guide to registering a security interest ✅ Common registration mistakes and how to avoid them ✅ How priority rules impact creditors’ rights and recoveries ✅ Enforcement of security interests in default scenarios ✅ Recent legal updates and real-world case studiesPlus, we explore preferential payments and howto safeguard your business.Don’t miss this insightful conversation with LynneWalton, an expert in PPSR compliance and creditor protection. CLICK HERE FOR MORE INFO------Just two industry experts (and guests) having a friendly chat and sharing our knowledge. We aim to raise your knowledge base and dis-spell any myths surrounding finance. tax and a range of other financial topics.This is a safe space to ask questions and hear useful info on financial matters. Read more about FOFU here And, as always if you'd like to leave us a message, or suggest a topic, you can do so here ———————-DISCLAIMER- The information and material in this podcast, and supplementary and associated information available, is for general information only. It should not be taken as constituting professional advice from the podcast owners, and we recommend you seek independent suitable advice that is specific to your unique circumstances.
Success in business isn’t just about strategy—it’sabout mental toughness, adaptability, and resilience. In this episode, we dive into the entrepreneurial mindset, exploring how top founders navigate setbacks, embrace uncertainty, and turn obstacles into opportunities.We’ll also uncover Stoic principles—ancient wisdom that helps entrepreneurs master self-control, make smarter decisions, and thrive under pressure. Key takeaways include: 🔥 Shifting from a fixed to a growth mindset 🔥 The power of resilience—lessons from entrepreneurs who overcame failure 🔥 Stoic strategies to control emotions, stay focused, and push through adversityIf you’ve ever faced doubt, setbacks, or uncertainty inyour business journey, this episode is for you. Tune in to reframe challenges, build mental strength, and take your entrepreneurial mindset to the next level! 🚀-----Just two industry experts (and guests) having a friendly chat and sharing our knowledge. We aim to raise your knowledge base and dis-spell any myths surrounding finance. tax and a range of other financial topics.This is a safe space to ask questions and hear useful info on financial matters. Read more about FOFU here And, as always if you'd like to leave us a message, or suggest a topic, you can do so here ———————-DISCLAIMER- The information and material in this podcast, and supplementary and associated information available, is for general information only. It should not be taken as constituting professional advice from the podcast owners, and we recommend you seek independent suitable advice that is specific to your unique circumstances.
Business planning isn’t just for startups—it’s essential for sustainable success. In this episode, we debunk common myths and explore how a living, adaptable plan helps entrepreneurs navigate uncertainty, financial challenges, and growth.We cover:- The Helix Planning approach—aligning operations, finances, and strategy.- Financial fundamentals—breakeven rates, cash flow, and pricing for profit.- Avoiding the “set and forget” trap—keeping your plan dynamic and effective.- Making better business decisions under pressure.Plus, we celebrate being in the Top 20% of Spotify video podcasts—thanks to you! 🎉 Tune in for practical insights and real-world strategies to build a business plan that works. 🚀-----Just two industry experts (and guests) having a friendly chat and sharing our knowledge. We aim to raise your knowledge base and dis-spell any myths surrounding finance. tax and a range of other financial topics.This is a safe space to ask questions and hear useful info on financial matters. Read more about FOFU here And, as always if you'd like to leave us a message, or suggest a topic, you can do so here ———————-DISCLAIMER- The information and material in this podcast, and supplementary and associated information available, is for general information only. It should not be taken as constituting professional advice from the podcast owners, and we recommend you seek independent suitable advice that is specific to your unique circumstances.
Thinking of launching a startup? This episode takes you through the journey from ideation to execution, covering funding options, market validation, and key legal considerations. We highlight challenges such as cashflow management, hiring, and burnout while sharing success stories and lessons from seasoned entrepreneurs. Whether you're starting from scratch or scaling up, this episode provides actionable insights to help you thrive in thefast-paced startup world.-----Just two industry experts having a friendly chat and sharing our knowledge.We aim to raise your knowledge base and dis-spell any myths surrounding finance. tax and a range of other financial topics.This is a safe space to ask questions and hear useful info onfinancial matters.Read more about FOFU here and check us out online hereAnd, if you'd like to leave us a message, or suggest a topic,you can do so here -----DISCLAIMER- The information and material in this podcast, and supplementary and associated information available, is for general information only. It should not be taken as constituting professional advice from the podcast owners, and we recommend you seek independent suitable advice that is specific to your unique circumstances
Emerging Business Trends for 2025 & The Cost of Doing Business CrisisIn this episode, we explore the key business trends shaping 2025, from AI-driven automation and market shifts to evolving consumer behaviours and economic forecasts. Trudi and Sarah also address the rising cost of doing business, including increasing wages, rent, energy, and financing expenses.With nearly half of small businesses struggling to turn a profit and a 50% rise in insolvency concerns, we discuss practical strategies for navigating financial pressures, cutting costs, and staying competitive in a challenging economic landscape.-----Just two industry experts having a friendly chat and sharing our knowledge. We aim to raise your knowledge base and dis-spell any myths surrounding finance. tax and a range of other financial topics. This is a safe space to ask questions and hear useful info on financial matters.Read more about FOFU here-----DISCLAIMER- The information and material in this podcast, and supplementary and associated information available, is for general information only. It should not be taken as constituting professional advice from the podcast owners, and we recommend you seek independent suitable advice that is specific to your unique circumstances




