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Fintech Impact

Fintech Impact

Author: Jason Pereira

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Fintech Impact is an exploration of the fintech world where we interview different fintech entrepreneurs about what they do, their story, and what their impact is on consumers, incumbents, and the industry is as a whole.
98 Episodes
Summary:In this 98th episode of Fintech Impact, Jason Pereira, award-winning financial planner, university lecturer, writer, and host welcomes Toan Huynh, from the VC firm Information Venture Partners, to talk about automation, what an “early stage” company means to IVP, and how to explain venture capital to a five-year-old. Episode Highlights: ● 00:42: – Information Venture Partners is a venture fund that focuses on enterprise SaaS in the financial services market. ● 01:02: – Research confirms that the spend by financial services SaaS companies will triple every year of the millennium. ● 01:20: – They are an early stage investor that works to help scale a company. ● 04:52: – The company Toan worked for became partners with Salesforce early in its life. ● 08:33: – IVP is interested in piping and helping banks and other companies digitize their back end and digitize the user experience and employee experience. ● 09:28: – Online SaaS platforms are more flexible than downloadable software; it turns a fixed cost into a variable cost. ● 13:14: – When talking to entrepreneurs, Toan reminds them that they are solving a problem in a way of doing things that a company has been entrenched in for many years, so you can’t just march in and say stop what you’re doing. ● 13:35: – The sales cycle in these scenarios isn’t quick as a result. ● 14:50: – Automation isn’t scary, it’s necessary. ● 15:38: – True automation isn’t here yet. ● 17:02: – YayPay is a company in their portfolio that automates accounts receivable to free up CFOs to manage financial planning and strategy instead of collections. ● 18:37: – Another company in their portfolio is Procurify, which provides insights on expense management. ● 20:05: – Knowtions Research uses natural language processing and AI to improve health insurance for people with preexisting conditions or terminal illness, and how to use the same systems to help insurance companies combat fraud and abuse. ● 21:10: – Start your business where you can test your model and troubleshoot. ● 22:45: – To Toan, funding eligibility for IVP means being a fintech company aiming to solve a problem in the financial services or healthcare space. ● 23:37: – Companies they fund are “early stage” companies, which means different things to different funders and depends upon whether your clients are individuals or enterprise. ● 25:47: – If Toan could change one thing about her industry, it would be to improve gender parity. ● 27:50: – Try not to make the excuse of a pipeline issue for not hiring diversely; instead, take a risk on somebody. ● 28:17: – Toan advocates for bringing back the apprenticeship model. ● 28:52: – Entrepreneurs should take a long view of their partnerships; money is only half the equation, and the other half is growing a team. ● 31:05: – One of IVP’s biggest challenges has been marketing. ● 32:40: – Toan explains venture capital to her five year old as “growing baby companies.” 3 Key Points 1. Companies that IVP funds are ones that are working to solve a problem in the financial services or healthcare industries, mainly by digitizing and automating processes that improve user experience. 2. Automation isn’t a threat, it’s necessary for the industry to stay competitive. 3. Citing a pipeline issue is no excuse for lack of diversity in hiring. Tweetable Quotes: ● “Automation is a necessity for us to compete globally.” –Toan Huynh ● “Founders become funders... We need to be consciously investing in non-traditional founders and diverse founders so we can spread the pool of potential wealth accumulation a little bit better. And that’ll create better opportunities for everybody.” –Toan Huynh Resources Mentioned: ● Facebook – Jason Pereira’s Facebook ● LinkedIn – Jason Pereira’s LinkedIn ● – Website for Fintech Impact ● ● ● ● ● 
Summary:In this 97th episode of Fintech Impact, Jason Pereira, award-winning financial planner, university lecturer, writer, and host welcomes Jason Early, Chief Revenue Officer of the cloud-based business valuation platform BizEquity. Episode Highlights: ● 00:43: – BizEquity is a cloud-based business valuation platform. ● 01:25: – Jason Early comes from a financial services background. ● 02:52: – A lot of business owners fixate on a number they think their company is worth and then are shocked when it isn’t as valuable as they thought, so BizEquity provides transparency to the valuation process for business owners. ● 03:45: – BizEquity uses a simple seven-step process to input your financial data and watch the valuation number dynamically change throughout, then gives you a 20 page valuation report that benchmarks them against industry peers. ● 07:05: – Traditional valuation assessments are only a snapshot in time, but using BizEquity means your advisor can come back to you later and provide updates as the market changes and as your business changes. ● 08:17: – 78% of business owners plan to fund their retirement almost entirely on the value of their business, without knowing what the value of their business actually is. ● 09:41: – $13.2 trillion dollars of business owner wealth is set to transition over the next ten years. ● 11:32: – More and more accountants are coming onto the BizEquity platform and it is a growing vertical for the company. ● 12:22: – The biggest pushback for the company is that their platform does not spit out certified results, because they have no way of verifying that the numbers that business owners are putting into the platform are accurate to begin with. ● 13:22: – BizEquity doesn’t intend to replace certified valuations, but is there to supplement them as a low-cost alternative for business owners to know the approximate value of their business at any point in time without having to go through the arduous process of a certified valuation. ● 14:20: – In Jason Early’s view, it is crucial now more than ever for financial advisors to provide a comprehensive view, aided by technology. ● 15:43: – One of BizEquity’s biggest challenges has been that they have created this market, so there is no one to look to, and education has to be a big component of their product. ● 17:30: – Jason Early is most excited about the potential BizEquity has in the future, as they have only scratched the surface with their 5,000 subscribers. 3 Key Points 1. Most business owners don’t know the value of their business, yet it’s crucial information to have for future planning. 2. Traditional valuation takes a long time, is complex, very costly, and only gives you information about a snapshot in time, whereas BizEquity can provide dynamic results. 3. BizEquity hopes to supplement traditional, certified valuation; Tweetable Quotes: ● “Only 2% of businesses value themselves in a given year, and so none of them have an understanding.” –Jason Early ● “What we believe is that business owners deserve to know their value at any point in time and shouldn’t have to go through a process to get a certified valuation any time they want to know the value of their business.” –Jason Early Resources Mentioned: ● Facebook – Jason Pereira’s Facebook ● LinkedIn – Jason Pereira’s LinkedIn ● – Website for Fintech Impact ● – Website for BizEquity
In this 96th episode of Fintech Impact, Jason Pereira, award-winning financial planner, university lecturer, writer, and host welcomes Laurence Cooke, founder of nanopay, a payment platform that allows vendors to settle payments faster than traditional banking infrastructure. Episode Highlights: ● 00:31: – Laurence founded nanopay in 2013 with the goal of creating digital cash as opposed to a cryptocurrency. ● 01:30: – At his former job in telecommunications, Laurence proposed offering free access to a SIM card so they could control all transactions and monetize it later, but the company wanted to determine how to monetize it first. ● 01:57: – Jason agrees, using Facebook as an example of a company that got millions of people in their network for free and monetized later once they had a foundation. ● 02:25: – Infrastructure used to require huge upfront costs for hardware, but now infrastructure is software and is much easier and cheaper to implement. ● 03:00: – Jason points out that paying with a credit card is like a game of roulette, where you don’t know if it will be chip and PIN, swipe, contactless pay, Apple Pay, whether you will be asked for a signature, etc. ● 04:08: – Laurence says that in Canada, there are about $50 billion in payment friction. ● 04:57: – The poorest people end up paying the most for basic services. ● 05:15: – nanopay’s goal is to make their money from the wealthiest people so they can offer free transactions to the poorest people. ● 05:50: – Most improvements in payments have been in user interface and user experience, rather than the underlying infrastructure. ● 06:32: – nanopay uses centralized blockchain technology rather than distributed. ● 07:29: – Their infrastructure can do 60,000 transactions per second on a laptop, as compared to current infrastructure that can’t do 50,000 transactions per second. ● 08:04: – nanopay’s cost per transaction per second is almost 100,000x cheaper. ● 09:40: – Payments should work 100% of the time, like cash in a digital format. ● 10:38: – nanopay focuses on solutions for banks and accounting firms rather than individual businesses, although a business can sign up using their SaaS platform. ● 12:30: – To be a competitive business today, you need good telecom infrastructure and a good and thriving payment ecosystem. ● 14:50: – For banks to compete against cryptocurrency to maintain the sovereignty of their currency, they have to digitize their currency. ● 18:20: – You always have to be investing in cybersecurity in order to stay competitive. ● 18:48: – They want to eventually open source all of their user interfaces. ● 19:30: – nanopay allows for cloud deployment, and most of their business is in the cloud because it’s a much faster and easier way to innovate. ● 20:39: – Major banks dealing with hundreds of billions of dollars of transactions and needing to manage cash flow and liquidity implement the infrastructure on premise and not in the cloud. ● 22:00: – We have to get away from the mindset that we can’t innovate without permission. ● 23:39: – Their biggest challenge has been wanting to move quickly, but have been delayed by regulatory issues in dealing with people’s money. ● 24:18: – Most of their opportunities are abroad and not in Canada. ● 26:08: – Laurance is most passionate about making a difference on a global scale. 3 Key Points 1. Building a base for free and monetizing later sounds backwards but often has much longer-lasting effects, like with Facebook. 2. Most improvements to payment technology has happened at the user experience level and not the underlying infrastructure where innovation is more sorely needed. 3. Not being competitive in this market will lead to a devaluation of currency in favor of cryptocurrencies or other options with better, more trustworthy, faster infrastructure. Tweetable Quotes: ● “It’s absurd that you can send a wire and not know where it is for days on end, and that can be a $16 million wire, but you know where your pizza is, which is only 16 bucks, to the second.” –Laurence Cook ● “We are passionate about making a difference at a global scale. Every morning I wake up excited and challenged to try and take this business globally. There are not many Canadian companies that are global, but I think we can achieve that.” –Laurence Cook Resources Mentioned: ● Facebook – Jason Pereira’s Facebook ● LinkedIn – Jason Pereira’s LinkedIn ● – Website for Fintech Impact ● nanopay: Website, Twitter 
Summary:In this 95th episode of Fintech Impact, Jason Pereira, award-winning financial planner, university lecturer, writer, and host welcomes Thomas William Deans, founder of the Willing Wisdom Index and author of Every Family’s Business, about how his tool helps both clients and advisors improve outcomes. Episode Highlights: ● 00:43: – The Willing Wisdom Index is a client advising tool used as a conversation starter. ● 01:34: – 80% of inherited money is taken to a new financial advisor because no one reaches out to the surviving family. ● 03:00: – His main message in his book Every Family’s Business is that you shouldn’t gift your family business to your kids; they should have to risk their own financial capital to buy it. ● 03:42: – Family business owners are less likely to have a will. ● 05:48: – Leaving your estate in disarray when you die can create so much future resentment from surviving family. ● 06:22: – Half of all financial advisors don’t have their own will, or financial succession planners without their own financial succession plan. ● 08:13: – Using the Willing Wisdom Index gives you a checklist to go through, and then provides you with your to-do list to work on with your financial advisor and takes about 8 minutes. ● 11:09: – The advisor should have copies of all the documents so that when a client gives instruction, you can make sure it isn’t conflicting or nullifying other documents. ● 11:53: – The risk of problems arising increases with older clients who may have some level of dementia, so not only do the clients need to be protected, but there are obvious business liability issues as well. ● 13:41: – Advisors get better results when there is transparency with the clients and they share their report from the Willing Wisdom Index with their clients. ● 14:30: – Using the tool isn’t about getting a perfect will immediately but about gaining confidence and comfort with the subject in order to be able to revisit it each year. ● 16:20: – The Index makes recommendations to increase your score, like ensuring the client has a lawyer, power of attorney documents, a healthcare directive, etc. ● 17:15: – Advisors should be having family meetings so they get to know the spouses and children money is being left to in wills. ● 18:02: – Even the children with average wealth who are seen as unprofitable clients are the future big ticket clients because they are the ones who will end up with the inherited wealth. ● 19:30: – The Index serves as a prospecting tool as well because you can simply share the link for those who are curious. ● 20:50: – When advisors say they’re looking for clients with high net worth, Tom asks what they’re doing to attract families. ● 23:06: – It is much harder to disregard someone’s wishes when they have told you directly, face-to-face, in a family meeting, than it is to ignore a piece of paper. ● 24:58: – Tom wishes more advisors had the confidence to do their own estate planning. ● 28:26: – Tom suspects that people with a will tend to live longer because of reduced stress, contradicting the superstition that it hastens death. ● 30:56: – Success in the industry tends to be measured by production not client outcome or retention. 3 Key Points 1. Client retention is achieved through referring family members, which will happen organically through the process of estate planning. 2. Advisors can improve client relations through transparency and personal stories of following their own advice. 3. Having difficult conversations now has massive payoff later when you’re dealing with the death of a loved one. Tweetable Quotes: ● “I love the advisors who are in the business of succession planning with their clients yet they have no succession plan of their own. It’s like, do you go to a chef who doesn’t eat his own cooking?” –Tom Deans ● “It’s one thing to hear it on a piece of paper from a lawyer, it’s something else entirely for us to sit down and for them to hear from mom and dad directly. It’s a lot harder to disregard that wish when it’s told to you.” –Tom Deans Resources Mentioned: ● Facebook – Jason Pereira’s Facebook ● LinkedIn – Jason Pereira’s LinkedIn ● – Website for Fintech Impact ● ● Tom Deans: Twitter, Linkedin, YouTube
Summary:In this 94th episode of Fintech Impact, Jason Pereira, award-winning financial planner, university lecturer, writer, and host interviews Samantha Ettus, Founder and CEO of Park Place Payments, a company that markets and distributes payment solutions to small businesses around America. Samantha explains her background in media and as an author, how and why she built Park Place Payments, and the ways she has enabled a work staff that has needed opportunities. Episode Highlights: ● 00:26: – Samantha Ettus explains Park Place Payments. ● 01:35: – What is Samantha’s career history? ● 06:42: – Samantha explains what is involved in payment processing. ● 11:12: – What is involved on the tech side of Park Place Payments? ● 13:08: – How has Samantha established such incredible growth in her business? ● 15:47: – What type of work-life balance has Park Park Payments provided its work staff? ● 19:37: – What has been the feedback from people Park Park Payments has hired? ● 22:18: – If there is one thing she could change about her industry, what would it be? ● 23:00: – What has been the biggest challenge to get where she is at? ● 24:30: – What gets Samantha excited and in a rush to wake up in the morning? 3 Key Points 1. Park Place Payments has a sales force of about 100 account executives that sell to their local communities. This sales force will expand to 1000 by next year. 2. Park Place Payments aims to keep clients for 10-20 years. The industry average is turning over payment processors every three years. 3. Park Place Payments uses Elavon on the backend tech side of their business. Elavon also powers Costco. Tweetable Quotes: ● “I launched a payment process company that offers a rate card, which, hard to believe in this industry is rare. We have one rate card. We don’t negotiate. We offer fair rates, the first time.” – Samantha Ettus ● “One of the things that makes us super unique is our sales force, which is made up of people who typically have not been in the payments industry before. So, I have called them from other industries.” – Samantha Ettus ● “The worst thing in the world when you run a business is to have something that falls apart or goes wrong and there is no one there to fix it.” – Samantha Ettus Resources Mentioned: ● Facebook – Jason Pereira’s ● LinkedIn – Jason Pereira’s ● – Website ● - Website ● Samantha Ettus: Linkedin Instagram Twitter Facebook ● - Website
In this 93rd episode of Fintech Impact, Jason Pereira, award-winning financial planner, university lecturer, writer, and host speaks at the IPC Technology Panel with moderator Adam Felesky and fellow panelists Dave Nugent, Daniel Eberhard, & Zack Brown. Episode Highlights: ● 01:10: – Jason Pereira introduces himself as a technophile and host of this podcast. ● 02:18: – Dave Nugent introduces himself as part of the founding team of Wealthsimple. ● 04:04: – Daniel Eberhard introduces himself as the founder and CEO of KOHO, a competitor bank. ● 05:07: – Zack Brown introduces himself as part of the Dialogue team, a service that works with employers to provide their services to employees. ● 07:30: – Discussing how they use technology to improve marketing efforts and how small, incremental technological improvements have a cumulatively big impact. ● 10:20: – There’s a common misconception that technology is only used by people in their 20s, but many of these platforms have users in their 80s. ● 11:30: – Parents are now relying on their millennial children to do the research and influence their choices instead of the other way around. ● 13:10: – Zack Brown talks about how Dialogue has expanded from being about physical health towards mental health and overall wellness. ● 18:20: – The evolution in the financial services industry is a consolidation of services into one account, where in 20 years there will no longer be any need for separate Chequing and Savings accounts. ● 23:00: – Clients are going to choose the solution that’s best for them, so companies have to leverage technology to make their products scalable to attract the largest number of customers possible. ● 26:08: – The thing that most often derails a financial plan is unanticipated health issues. ● 28:58: – Fintech is moving towards helping people spend less time on the “stuff” of what they do and more time on developing the human relationships. ● 33:50: – Audience questions begin. ● 36:35: – Companies that survive see their value in more than just the heavy lifting and logistics, because clients could just go to a robo-advisor for that. ● 41:35: – Most fintech companies won’t be profitable for a period of time at the beginning, so investors are looking at what pain point they are looking to solve. 3 Key Points 1. Age has less to do with the adoption of fintech than one might expect. 2. Financial services seem to be moving towards consolidation and simplification. 3. There is a significant intersection between health and financial services. Tweetable Quotes: ● “Know your value. Be confident in your value.” ● “We’re not just selling technology, we’re selling a human service. And if we can use technology to make humans more efficient which I think is ultimately what you all are trying to do here, then we’ve succeeded.” –Zack Brown Resources Mentioned: ● Facebook – Jason Pereira ● LinkedIn – Jason Pereira● – Website for Fintech Impact ● ● ● 
In this 92nd episode of Fintech Impact, Jason Pereira, award-winning financial planner, university lecturer, writer, and host welcomes back Randy Cass (Nest Wealth) and David Faulkner (RazorPlan) about their company’s merger and how fintech can be used to holistically improve clients’ lives. Episode Highlights: ● 00:58: – Nest Wealth was one of the earliest robo-advisor platforms. ● 01:35: – Razor Plan offers financial planning software and has become the number one platform of independent financial advisors. ● 02:21: – Their merger felt destined to happen. ● 04:04: – The Razor team was brought into Nest to combine their different expertise. ● 08:35: – The ultimate goal for the partnership between Nest and Razor is to create a holistic approach to financial planning that’s adaptable and reflects assets in real time. ● 09:58: – Financial advisors spend their time accumulating data, planning, and on the implementation of that plan. ● 10:16: – Their goal is to decrease the amount of time it takes to generate the plan and to automate and scale the implementation. ● 12:17: – Data shows that where human financial advisors add value over robo-advisors is in human interaction. ● 19:05: – Even if you create a so-called “easy button” for generating a plan, the human advisor on the other end still needs to understand all the factors going into the plan being generated and how that plan will hold up for the client in future years. ● 22:00: – No small thing is just that small thing, because it doesn’t exist in isolation, it interacts with all the other financial factors going on. ● 24:09: – They want to invest in Advisor Intelligence, which breaks down the most prevalent advisor rules of thumb and automates them. ● 26:12: – Doing this doesn’t standardize the advice given to people, but it does help to eliminate some of the most common errors that come up. ● 28:40: – Siloed information and lack of communication is what has impeded the growth of the financial planning industry. ● 29:19: – What they most want to see in the industry is the aggregation of data and the ability, using advisor intelligence platforms, to ensure that people are getting the appropriate advice for the moment they’re in. 3 Key Points 1. Automating the planning and implementation of financial advising will never replace the value of human interaction. 2. Technology supplements the human intelligence beyond what it’s capable of, and the human judgment and understanding of context and the nuances of each client supplement the technology. 3. Great financial advising, when paired with fintech, can provide flexibility and freedom to millions of people. Tweetable Quotes: ● “We want to make sure that the right advice gets right person at the right time, and the right person is every Canadian that has a vested interest in their financial outcome.” –Randy Cass ● “What we're doing can have such a meaningful material difference when we execute well on it, when we see distribution of the solution; it's really the most exciting thing I've ever worked on in my career.” –Randy Cass Resources Mentioned: ● Facebook – Jason Pereira● LinkedIn – Jason Pereira● – Website ● ● ● Randy Cass: Twitter, Linkedin ● David Faulkner: Twitter, Linkedin 
In this 91st episode of Fintech Impact, Jason Pereira, award-winning financial planner, university lecturer, writer, and host speaks at the IAFP Conference on Fintech & The Future of Finance.Episode Highlights:02:35: – What is Fintetch? Two words: financial technology.04:20: – There are more than 48 Fintech “unicorns,” or private companies worth over $1 billion.05:00: – Digital banking is being challenged by startups.06:42: – The biggest global giant companies have also been making moves into financial services.10:10: – Companies are re-engineering their systems to build compliance into their process.11:20: – Companies are discovering new ways to leverage and monetize data with AI to detect fraud.17:00: – Lending Circle collected enough data on loan payback based on FICO scores that they were able to take it and build their own risk scoring system.19:51: – An insurance company in China that has existed for 3 years has over 400 million customers, 53% under the age of 35, by existing entirely in the cloud and on platforms millennials frequent, like WeChat.21:30: – There is a fourth industrial revolution coming, that will blur the lines between the physical, digital, and biological.23:00: – Engineers at Google have supposedly achieved quantum superiority, using a quantum computer to solve in 3 minutes and 20 seconds a problem that a current supercomputer would have taken 10,000 years to finish.24:06: – CRISPR technology allows scientists to go inside your DNA and make genetic alterations to cure diseases.24:50: – Other examples of fourth industrial revolution technologies are 3D printing, the Internet of Things, and power generation.26:33: – Facebook created their own cryptocurrency which threatens countries’ abilities to control their own currency.29:50: – Domino’s Pizza reinvented themselves by removing all friction from their purchase path and overall experience, and they now see themselves more as a tech company than a food franchise.35:02: – Technology can do the work of multiple people, saving you money and increasing your efficiency, but there is a learning curve to using it.39:36: – After implementing an automated appointment scheduling system at his company, he saved his assistant enough time that he could instead have her invest time in social media marketing, which made up for the cost of the calendar software in new business.43:12: – The most effective way to implement technology into your business processes is to identify where you and your employees are spending time on things that are not client-facing and find ways to automate.3 Key PointsWe are approaching a fourth industrial revolution that will once again change our technological infrastructure in ways we can’t predict.Investing in technology not only helps you with efficiency in the short term but it puts you ahead of your competitors for future developments.You can accomplish massive changes and increase your company’s productivity by taking small steps. Tweetable Quotes:“Facebook, the company that’s proven we can’t trust them with pictures of our dogs, wants us to trust them with our money. And they have created their own cryptocurrency called Libra.” –Jason Pereira“In the future there will only be two types of companies: Tech companies and dead companies. If you fail to leverage technology, everyone else will have an advantage over you.” –Jason Pereira “We have a lot of challenges coming our way & failing to adapt is only going to put you behind the 8-ball more every year. You don't need to reinvent your practice overnight. Take small, incremental steps that will one day have a very large impact on your firm.” –Jason Pereira Resources Mentioned:Facebook – Jason Pereira’s FacebookLinkedIn – Jason Pereira’s – Website for Fintech ImpactThe Big Nine – book on artificial intelligenceCapterra – Website to find business softwareFiverr – Digital freelancer platformZapier – API database for tools you already use
Summary:In this 90th episode of Fintech Impact, Jason Pereira, award-winning financial planner, university lecturer, writer, and host interviews Andrée Simon, President and CEO of FINCA Impact Finance. FINCA provides microfinance loans in developing communities across 20 countries, merging financial services with social impact. Andrée discusses the unique challenges FINCA faces in the developing economies they serve, how technology affects their business model, and why an emphasis on social impact is important to her. Episode Highlights: ● 00:48: – FINCA Impact Finance operates across 20 countries, providing financial services to individuals who don’t have access to traditional banking resources. ● 03:58: – Maintaining a sense of community encourages positive financial behaviors and gives FINCA a high rate of return and success on the loans they distribute. ● 04:50: – Most of their over 10,000 employees are on the frontlines, interacting with clients directly in areas where traditional banks won’t invest in new branches. ● 06:50: – They are able to make credit decisions on the spot for many clients with the aid of technology like tablets replacing analog paperwork. ● 08:10: – FINCA’s return is lower than a purely commercial, profit-driven player because they focus on social impact. ● 11:30: – The risk in this kind of lending comes primarily from natural disasters and other instability that these communities don’t have the support to navigate through. ● 15:10: – We still don’t have the kind of data that would allow us to have a complete picture of a lender’s potential relationship with an individual. ● 16:55: – FINCA is operating in economies where cash is still king, and the cost of data is really high because these communities don’t live in a digitized economy. ● 21:30: – If Andree had one wish, it would be to know exactly which technological investments FINCA should be making. ● 23:11: – The biggest challenge is changing people’s minds about how to operate the business. 3 Key Points 1. Operating as a hybrid of financial performance and social impact has allowed them to evolve and make changes to benefit the clients more quickly. 2. It’s difficult to predict the shocks that can hit developing communities and affect clients’ abilities to pay back in the short term. 3. It’s very difficult to know where to invest in tech because there are so many options that take years and a ton of money to implement. Tweetable Quotes: ● “We are sitting here in this challenging space with our clients because we want to build a better boat.” –Andrée Simon ● “Digital is great for certain things for us today, but in the absence of an ATM network and in the absence of bank branches, mobile is not the answer.” –Andrée Simon ● “When you bring people along and you’re all running in the same direction, it’s really exciting, but you’ve got to keep on laying the rails out there and encouraging everyone to go down the path.” Resources Mentioned: ● Facebook – Jason Pereira’s Facebook ● LinkedIn – Jason Pereira’s LinkedIn ● – Website for Fintech Impact ● – FINCA Website ● – Andrée Simon’s Twitter 
Summary:In this 89th episode of Fintech Impact, Jason Pereira, award-winning financial planner, university lecturer, writer, and host interviews Erin Bury, CEO of Willful. Willful allows people to create their personal wills, online for a fraction of the cost of working with an attorney. Erin and Jason discuss the need for a will and power of attorney documents, the psychological reasons behind the majority of people not having a will, and how Willful is working to make that easier for people to deal with. Episode Highlights: ● 00:30: – Erin Bury explains her company Willful. ● 01:00: – How Erin became interested in the issue after her husband’s family member died unexpectedly. ● 01:50: – Jason and Erin discuss the necessity to streamline the process because things like burial wishes and end-of-life plans are taboo subjects no one likes to discuss. ● 03:17: – How and why Erin and her husband pivoted their original startup into the area of online wills. ● 03:43: – Erin’s background is mostly in marketing/communications, but she had worked with fintech startups in her past work so starting a fintech company was the new challenge she was looking for. ● 05:00: – Jason acknowledges that it must be helpful for the company that their consumer market is 100% of the population because everyone needs a will. ● 08:13: – Willful gives you a PDF of all of your documents with an instructions page on how to sign it to make it legally valid, and then lets you go back in and make updates if you’ve had life changes like the birth of a new child. ● 10:11: – Willful’s main value proposition is its low cost. ● 10:52: – Erin and Jason discuss use cases for Willful and the reality that people with more complex estates and situations will not be able to use Willful’s platform. ● 16:30: – There are people whose situations are so simple and with so few assets that they don’t need a will, but everyone truly needs a power of attorney. ● 19:22: – Erin suggests making a checkup of your will and estate planning documents part of your new year’s routine. ● 21:05: – Erin discusses the reasons people come to Willful. ● 23:00: – Willful partners with an American competitor to send each other customers who end up on the wrong country’s platform. ● 26:27: – Erin talks about the biggest challenge Willful faces, in getting people to think about their mortality. ● 28:48: – Erin is most excited by the idea of shaping our culture around entrepreneurship and startups. 3 Key Points 1. Every living person needs a will and power of attorney documents, but the traditional cost of a will for a simple estate holds people back. 2. Your estate planning documents require routine revisiting to make sure changes in your life circumstances don’t require changes in your will. 3. We’re in an in-between period where there is so much technological capability to make estate planning easier but the law has not caught up yet. Tweetable Quotes: ● “Willful is an online platform that makes it simple, easy, and convenient to create an online will and power of attorney documents from the comfort of your own home for a fraction of the price of visiting a lawyer.” –Erin Bury ● “Amongst parents with minor children, which I would assume would be the group most likely to have wills, 65%, so two thirds of them, don’t have a will.” –Erin Bury ● “We’re not trying to replace lawyers. We recognize that there’s always going to be those complexities and we’re also probably not going to be right for people after 5 or 10 years using our platform. They’re probably going to grow out of using Willful.” –Erin Bury Resources Mentioned: ● Facebook –Jason’s Facebook ● LinkedIn –Jason’s LinkedIn ● – Website● Linkedin –Erin Bury ● – Erin’s website ● – Website 
Summary:In this 88th episode of Fintech Impact, Jason Pereira, award-winning financial planner, university lecturer, writer, and host discusses Suitability Pro with special returning guest, Shawn Brayman, Founder of Plan Plus. With over twenty-five years of experience, Brayman is an expert in providing investment and financial planning solutions to financial advisors. His newest product, Suitability Pro, aims to improve the lives of advisors and their clients by helping them provide better recommendations almost by default. Episode Highlights: ● 00:42: – What is Suitability Pro? ● 02:53: – What is the entire experience for an advisor using this tool? ● 03:51: – Brayman describes the Suitability Pro dashboard. ● 05:49: – They give an overview of bi-direction communication capabilities within the dashboard. ● 08:53: – Suitability Pro introduces new mechanisms that allow advisors to frame their own professional judgment. ● 10:09: – A key part of Suitability Pro is maintaining suitability. ● 12:38: – Suitability Pro provides value by enabling triggers that help advisors know when to coach clients. ● 14:40: – They discuss caring about client goals over the rate of return. ● 16:22: – Brayman explores how to help advisors provide value without realizing they’re providing value. ● 17:39: – What are possible integrations for the product? ● 23:06: – This product’s new infrastructure will help to avoid conflict that comes when advisors are using different methodologies. ● 25:14: – They review the five University of Georgia case studies and follow up research. ● 25:56: – What biases and traps am I falling into as an advisor? ● 28:08: – Discussion of the challenges of maintaining your own consistency as a professional. ● 28:49: – Pereira reflects on the value of checklists and standardization of procedures. ● 30:55: – “We made things complicated to pretend that they had value.” – Shawn Brayman. ● 33:19: – If he had one wish, what would Brayman change in his industry? ● 34:42: – What was the biggest challenge in building this product? ● 37:05: – What excites you most about what you’re working on? 3 Key Points 1. Suitability Pro introduces new mechanisms that allow advisors to frame their own professional judgment while standardizing their approach. 2. One of the goals in developing Suitability Pro is to help advisors provide better financial advice almost by default. 3. Suitability Pro builds on a legacy of academic excellence as well as the culture that is oriented to best practices in every instance. Tweetable Quotes: ● “Pro is taking the very best that we've learned in goal-based investing, risk profiling, at every level, tolerance for risk, and so on, and all of the pieces around tracking suitability over time." – Shawn Brayman. ● “A planner should know their client better than anyone else in the world.” – Shawn Brayman. ● “It's not only what you do, it's that you articulate how you're doing it and you maintain your own consistency.” – Shawn Brayman. Resources Mentioned: ● Episode 6: Plan Plus with Shawn Brayman ● The LegacyGroup ●FinaMetrica ●Redtail ●Orion ●MoneyGuidePro ● The Checklist Manifesto ● SuitabilityPro ● Shawn BraymanLinkedIn,Twitter 
Summary: In this 87th episode of Fintech Impact, Jason Pereira, award-winning financial planner, university lecturer, writer, and host interviews Jordan Atin, Founder of E-State Planner. E-State Planner is an online platform that allows for the collaboration and creation of estate plans and estate planning documents for advisors and lawyers. Jordan talks about the platform's AI-based guide for advisors and how this planning software allows the advisor to focus on advising and less on technicalities. Episode Highlights: ● 00:31– Jordan Atin explains the E-State Planner platform. ● 01:24 – Jordan shares the history of how E-State Planner got started. ● 01:47 – The foundational problems in the traditional system ● 02:34 – From Whiteboard scribble to a digital program. ● 04:20 – The initial experience of using E-State Planner. ● 05:15 – The advantage of visualizing the data on the fly. ● 06:27 – Defining the 3:2:3 Model of estate planning ● 08:26 – The planning process in E-State Planner ● 10:37 – The advantage of the AI helping adisor through the process. ● 14:40 – What E-State Planner generates to benefit the client. ● 16:35 – The future of E-State Planner and integration. ● 17:53 – The advantage of customizing macros. ● 20:01 – The bigger picture for E-State Planner ● 21:35 – How to combat the fear of technology. ● 25:34 – What would Jordan change in his business or in his industry? ● 26:39 – What has been the biggest challenge in his business? ● 28:48 – The ease of use and updating what the platform allows. ● 30:33 - What excites Jordan about what he is doing right now. 3 Key Points 1. E-State Planner takes the traditional system and automates the key processes to make the process incredible. 2. The ability to allow clients to visualize their estate planning and understand it more completely is invaluable. 3. E-State Planner allows the advisor to focus their attention on the client and not as much on the technicalities of drafting the will. Tweetable Quotes: ● “We are collecting all this data, why not turn this into a digitized format.” – Jordan Atin ● “The value that we add is on the advice side. It's the experience, it's the emotional connection, it's the communication. That's where advisors add value.” – Jordan Atin ● “It's so cool for me to take what I do and be able to do in such an efficient manner.” – Jordan Atin Resources Mentioned: ● Facebook – Jason Pereira’s ● LinkedIn – Jason Pereira’s ● – Website ● – Website 
Summary:In this 86th episode of Fintech Impact, Jason Pereira, award-winning financial planner, university lecturer, writer, and host discusses IVR with Stacey Zuniga, Vice President of Financial Services at ENACOMM. ENACOMM is a leading provider of innovative, interactive, and intelligent customer-service and assisted-service solutions. This conversation explores many possibilities for the future of voice banking and voice command. Episode Highlights: ● 00:28: – What is the history of ENACOMM and what is the company doing now? ● 02:44: – Let’s talk about some of the previous interfaces for IVR. ● 02:57: – Zuniga describes the evolution from touch-tone to speech recognition to speech-enabled IVR. ● 04:39: – What kind of questions are you dreaming up for Alexa to respond to? ● 05:06: – Zuniga describes using multi-modal interactions and more complicated commands. ● 06:49: – Pereira discusses integrated smart home systems and IVR. ● 08:42: – AI is a cottage industry where growth is outstripping supply in terms of people. ● 09:58: – They compare AI to the crypto industry. ● 11:14: – They discuss how children are growing up in a world with smart systems and voice commands. ● 12:57: – How can this technology be normalized? ● 14:44: – How can you overcome security considerations and user objections? ● 18:24: – Zuniga describes the possibility of a secure authentication cloud that travels with you while integrating biometric data points. ● 22:00: – If you had one wish that would change your industry, what would it be? ● 23:26: – What was the biggest challenge getting the company to where it is today? ● 25:15: – What excites you most about what you’re working on? 3 Key Points 1. ENACOMM is currently producing cutting-edge AI-enhanced voice services and engagement services. 2. ENACOMM sees the world with IVR as a multi-modal world. 3. There’s huge potential for using voice services in security and authentication applications. Tweetable Quotes: ● “We’re able to take that type of technology where it’s contextual, it’s dynamic, it’s personalized, it’s based on what you usually do." – Stacey Zuniga. ● “This platform can be used to ensure security for everyone.” – Stacey Zuniga. ● “That’s what’s exciting today, it to see this technology being adopted more quickly or more rapidly over the next 24-36 months.” – Stacey Zuniga. Resources Mentioned: ●ENACOMM● Stacey Zuniga LinkedIn 
Summary:In this 85th episode of Fintech Impact, Jason Pereira, award-winning financial planner, university lecturer, writer, and host interviews Ramin Wright, Investment Analyst at Luge Capital. Luge Capital is a Canadian venture capital fund that focuses on early-stage fintech companies and artificial intelligence solutions applied to financial services. Ramin talks about how Luge Capital began, their investment partners, how they go about vetting potential companies for investment, and what the relationship can evolve into after the investment has been made. Episode Highlights: ● 00:26: – Ramin Wright defines Luge Capital. ● 00:51: – Ramin shares the history of how Luge Capital got started. ● 01:49: – How did Ramin get involved with Luge Capital? ● 02:38: – What does early-stage investment look like for Luge? ● 02:53: – What verticals does Luge Capital invest in and what do they look for? ● 04:35: – How do they go about vetting candidates for investment in the due-diligence stage? ● 05:26: – What does the relationship look like with their backers once the investment has been made? ● 06:00: – Who was their first client? ● 07:53: – What value does open banking have? ● 11:00: – Ramin discusses Luge Capital’s investment in Finaeo. ● 12:08: – What does it take for a start-up to make Luge Capital interested in investing? ● 14:29: – The world of payments needs innovation. ● 15:46: – Ramin talks about banking for kids. ● 17:25: – What does Luge Capital have to say about global identity? ● 20:38: – What are the challenges of having a portable credit score that travels with us? ● 22:23: – Why is frictionless real estate an area that is ripe for needing innovation? ● 24:07: – Ramin and Jason discuss blockchain technology. ● 26:16: – What would Ramin change in his business or in his industry? ● 27:47: – What has been the biggest challenge in his business? ● 30:21: – What is the most exciting thing Ramin Wright is working on? 3 Key Points 1. Luge Capital looks for a strong vision for a company with a strong team that includes entrepreneurs with a global focus, a big appetite for growth, and the ability to execute on large opportunities. 2. Luge Capital is interested in companies that are targeting remaining frictions within the financial services industry. 3. There are typically at least 10 people involved in a real estate transaction that need their own information to get the job done. Tweetable Quotes: ● “Luge Capital is an early-stage fintech venture fund. We invest solely in the fintech vertical and across companies headquartered in Canada and the United States.” – Ramin Wright ● “For us, early-stage, we hang out typically around the seed and A rounds of a company. So our first check into a company will range around the order of a quarter-million to $2 million.” – Ramin Wright ● “Something that we work with that is unique about us is our backers are all large financial institutions and they all have a strong interest in working together with the companies that we invest in.” – Ramin Wright Resources Mentioned: ● Facebook – Jason Pereira’s ● LinkedIn – Jason Pereira’s ● – Website● Linkedin – Ramin Wright ● – Website ● – Luge Capital’s 6 Ideas for Innovation
Summary:In this 84th episode of Fintech Impact, Jason Pereira, award-winning financial planner, university lecturer, writer, and host interviews Jamie Hale, Co-Founder and CEO at Ladder Life. Ladder Life is speeding up the often time-intensive life insurance process for customers to around 8 minutes, offering coverage from $100k to $8 million. Jamie shares exactly how Ladder Life life insurance is addressing pain points in the industry to the benefit of consumers, how they are handling underwriting, their investor distribution channel, and selling to the workplace space. Episode Highlights: ● 00:13: – Jamie Hale defines Ladder Life. ● 01:11: – What was the reason Jamie started Ladder Life? ● 03:09: – How is Ladder Life able to approve life insurance in 8 minutes? ● 05:38: – How hard was it to get carriers to work with them? ● 06:29: – How are they tackling the underwriting differently? ● 08:54: – In what way is the confirmation for policies done digitally? ● 09:53: – How should customers go about reducing coverage? ● 10:30: – Have they done many integrations to date? ● 11:26: – How does their investor distribution channel work? ● 13:02: – Jamie Hale discusses how Ladder Life sells to the workplace space. ● 14:38: – Is Ladder Life planning to expand to any other forms of insurance? ● 15:51: – How does Ladder ensure that they are competitive with price competition? ● 17:17: – What would Jamie change in his business or his industry? ● 18:16: – What has been the biggest challenge in his business? ● 19:56: – What is the most exciting thing Jamie Hale is working on? 3 Key Points 1. Ladder Life does all the life insurance underwriting in the background in real-time to give an instant decision. 2. Life insurance needs of customers aren’t static. They change over time. 3. Ladder doesn’t currently show competitor prices. Tweetable Quotes: ● “We are trying to reengineer the life insurance-buying process.” – Jamie Hale ● “People can go to, figure out what life insurance they need. Go through the application process. Get an instant decision and be done in about 8 minutes.” – Jamie Hale ● “Ladder’s mission is that we believe we’re helping fund the resiliency of families and communities by helping close the coverage gap.” – Jamie Hale Resources Mentioned: ● Facebook – Jason Pereira’s ● LinkedIn – Jason Pereira’s ● – Website ● Linkedin –Jamie Hale ● – Website
Summary: In this 83rd episode of Fintech Impact, Jason Pereira, award-winning financial planner, university lecturer, writer, and host interviews Corey Westphal, CEO at Mobile Assistant. Mobile Assistant is an app that enables financial advisors to dictate notes for transcription and later for integration with CRM software. Corey discusses the process of the user experience for Mobile Assisted customers, how Mobile Assistant manages to provide accuracy for their dictation, the various range of templates that are possible, and the feedback that Mobile Assistant has received from advisors. Episode Highlights: ● 00:43: – Corey Westphal defines Mobile Assistant. ● 02:47: – What does the user experience of the process look like? ● 06:01: – Corey discusses compliance, CRMs, and the ability to design templates. ● 07:58: – Has he had any conversations around templating and machine learning? ● 09:45: – Does Mobile Assistant utilize AI? ● 11:15: – Technology for dictation may be used to a degree but there will always be a need for the human component for incredible accuracy. ● 12:26: – What type of turnaround time does Mobile Assistant offer? ● 14:12: – What are the different methods of delivery? ● 17:17: – Has there been any pushback for confidentiality and security issues? ● 19:47: – Do clients request the actual recording itself? ● 20:40: – What kind of feedback has Mobile Assistant been getting? ● 26:16: – What would Corey Westphal change in his business or in his industry? ● 29:39: – What has been the biggest challenge in his business? ● 31:45: – What is the most exciting thing Corey Westphal is working on? 3 Key Points 1. Mobile Assistant doesn’t utilize any AI in their platform yet. 2. The email delivery that they start with is done through a TLS encryption protocol so the dictation is secure and accurate. 3. If you wait even an hour after a meeting to dictate notes, 2⁄3 of your short-term memory is gone. Tweetable Quotes: ● “Mobile Assistant is designed to provide financial advisors primarily an easy, accurate way of documenting their client meetings.” – Corey Westphal ● “Instead of just hitting the record button, speaking, and free-form dictating your notes. Now you will be able to go into ‘The Assistant’ and be able to pick a template.” – Corey Westphal ● “We promise 8 business hours turnaround time. We operate at more like 4-5 business hours.” – Corey Westphal Resources Mentioned: ● Facebook – Jason Pereira’s ● LinkedIn – Jason Pereira’s ● – Website ● Linkedin –CoreyWestphal ● – Website
Summary:In this 82nd episode of Fintech Impact, Jason Pereira, award-winning financial planner, university lecturer, writer, and host interviews Simon Boulet, Founder and CEO at Wealthica. Wealthica is an investment aggregation platform that allows you to consolidate all of your different investment accounts in one easy-to-use platform with intelligence and triggers that help you to make better actionable decisions. Learn how this company was started and the value it has to offer. Episode Highlights: ● 01:25: – Simon Boulet defines Wealthica. ● 01:53: – What was the reason Simon started Wealthica? ● 04:39: – How did Simon start tackling the value proposition of Wealthica? ● 06:59: – What are the feature sets that Wealthica is offering? ● 10:55: – How does Wealthica monetize? ● 12:25: – How does Wealthica work on the transaction side? ● 13:46: – What is the cash drag alert? ● 17:24: – What was the driving factor for the Google Sheets add-on? ● 20:59: – What are Simon Boulet’s opinions on open banking? ● 31:51: – What would Simon Boulet change in his business or in his industry? ● 33:45: – What has been the biggest challenge in his business? ● 35:22: – What is the most exciting thing Simon Boulet is working on? 3 Key Points 1. Wealthica built their own backend from scratch and can connect to financial institutions to receive data. 2. Wealthica’s dashboard is free but they monetize in three ways: paid ad-ons, a white-label version, and selling the use of their engine to others. 3. Financing and having remote employees have been challenges. Tweetable Quotes: ● “Wealthica is a pre-dashboard for investors to see all of their investments in a single passport.” – Simon Boulet ● “We built Wealthica from the ground up: multi-currency, multi-language, with all the Canadian subsidies.” – Simon Boulet ● “We are really building from the investor side of things. We are trying to simplify things.” – Simon Boulet Resources Mentioned: ● Facebook – Jason Pereira’s ● LinkedIn – Jason Pereira’s ● – Website● LinkedIn –Simon Boulet ● – Website
Summary:In this 81st episode of Fintech Impact, Jason Pereira, award-winning financial planner, university lecturer, writer, and host interviews Aashu Virmani, Executive Vice President at Fuzzy Logix and FastINDX. Fuzzy Logix is a big data management platform that applied artificial intelligence to extremely large sets of data in a very fast and efficient way that helps businesses with a variety of tasks. Hear about how Fuzzy Logix, along with FastINDX creates custom indexes that can be screened on many different parameters that match a client’s value proposition. Episode Highlights:●  00:56: – Aashu Virmani defines Fuzzy Logix.●  04:10: – What is the specific analytic that they have accelerated? ●  06:45: – What does FastINDX do?  ●  12:40: – Which timeframe is Aashu’s company able to shrink for clients? ●  15:12: – For testing securities, are the other datasets they can overlay to find correlations? ●  20:00: – Data doesn’t show a performance lag. ●  21:18: – Aashu explains how the operations and day-to-day-maintenance works. ●  25:37: – How does FastINDX go about producing reports and fact sheets?●  28:39: – What would Aashu Virmani change in his business or in his industry?●  30:06: – What has been the biggest challenge in his business?●  31:51: – What is the most exciting thing Aashu Virmani is working on?3 Key Points1. Fuzzy Logix’s customers are typically in the financial world or in healthcare. 2. FastINDX does three things well: creation ideation, reconstituting portfolios, and producing reports and fact sheets.  3. At the very minimum, they do 11-year back tests for portfolios.  Tweetable Quotes:● “We found an unmet problem that wasn’t solved in the market, and that was ultra-high-performance analytics, or machine learning when the data sets become really large.” – Aashu Virmani ● “We essentially flipped the approach and said, ‘hey, instead of moving all this data, why don’t we just move some code to the data?” – Aashu Virmani ● “If you go to emerging markets you start to get clean data really only from 1991 onward. But when you’re talking about the big companies like SP500s etc. you can easily go back to the inception and you will have some good clean data.” – Aashu Virmani  Resources Mentioned:● Facebook – Jason Pereira’s ● LinkedIn – Jason Pereira’s● – Website ● Aashu Virmani – Linkedin
In this 80th episode of Fintech Impact, Jason Pereira, award-winning financial planner, university lecturer, writer, and host interviews Perry Rahbar, CEO and Founder of dv01, a data management, reporting and analytics platform that brings transparency and insight to lending markets to help them become more efficient for institutional investors and safer for the world. Perry shares how dv01 began, their various tools including market surveillance and portfolio management options, and how the financial industry will benefit. Episode Highlights: ●     00:32 – Perry Rahbar defines dv01.●     01:54: – How did Perry get started with dv01? ●     05:36: – Where is the data being sourced?  ●     07:06: – What does dv01 offer to make financial planner’s lives easier? ●     09:53: – Perry explains the market surveillance and portfolio management                           tools that are available.  ●     15:04: – Online lenders get a lot of flack for having poor performance but                           they are very accountable in real-time. ●     16:53: – Perry and Jason discuss the transparency dv01 provides and the                           problem with basic spreadsheets. ●     22:13: – What would Perry Rahbar change in his business or in his                           industry?●     23:52: – What has been the biggest challenge for Perry in his business?●     27:43: – What is the most exciting thing Perry Rahbar is working on?3 Key Points1. dv01 has loaded up the credit risk transfer universe in the Fannie Freddie world which is a $1.8 trillion market. 2. One of the biggest growth drivers at dv01 has been what they have done in securative reporting called a loan data agent.3. Perry wishes capital markets would have an interest in being more forward-thinking and get past the status quo mindset.    Tweetable Quotes:●  “dv01 is the first end-to-end data management, reporting, and analytics platform in the lending market.” – Perry Rahbar●  “I think where we differentiate ourselves from any other vendors in the space is really that focus on low-level data and making it super accessible and web interface where people can really answer their own questions.” – Perry Rahbar●  “We have a data surveillance off-market surveillance offering which is the whole consumer universe, all the different originators being able to access performance on that.” – Perry Rahbar Resources Mentioned:● Facebook – Jason Pereira’s Facebook● LinkedIn – Jason Pereira’s LinkedIn● – Website for Fintech Impact● Perry Rahbar – Linkedin
Summary:In this 79th episode of Fintech Impact, Jason Pereira, award-winning financial planner, university lecturer, writer, and host interviews Kevin Mulhern, CEO and Co-Founder of AdvisorStream, an omnichannel online management tool to help advisors to communicate and market to their clients. Kevin shares information about how AdvisorStream works and provides value to advisors, how AdvisorStream can provide targeted content, and ways to benefit from their newsletter and content from world-class publishing partners. Episode Highlights: ● 00:28 – Kevin Mulhern defines AdvisorStream. ● 02:28: – What does the tool look like and how does it work? ● 05:23: – How does AdvisorStream differ from other media management tools? ● 08:09: – What else does AdvisorStream push out to as an omnichannel tool? ● 12:16: – What are the average email open rates and click-through rates in the financial services industry? ● 14:30: – What are some of the complaints and resistance that AdvisorStream gets from advisors? ● 15:00: – Lack of communication is the biggest reason why clients leave advisors. ● 18:17: – We are prewired as human beings to resist change. ● 19:02: – What type of return-on-investment can AdvisorStream offer users? ● 22:46: – What is the on-boarding time for the advisor? ● 23:41: – Engagement is important for getting new business from online business. ● 26:00: – What would Kevin change in his business or in his industry? ● 28:52: – What has been the biggest challenge for Kevin in his business? ● 31:53: – What is the most exciting thing Kevin Mulhern is working on? 3 Key Points 1. For newsletters, AdvisorStream can link to related content from their supply of partners and your clients or prospects won’t be sent to a paywall. 2. AdvisorStream creates consumption profiles on every client that an advisor has to accurately provide targeted content. 3. Email open rates are only just over 21% for the financial services industry. The click-through rate is only 2.59% that are actually reading something. Tweetable Quotes: ● “We work directly with publishers. That makes us unique, where there are no other solutions anywhere today.” – Kevin Mulhern ● “The newsletter piece is different. Its an outbound digital channel. You control when you send it. You control what’s included. You control what your clients and prospects are going to see.” – Kevin Mulhern ● “If your clients don’t have a great experience and the content is not really current, about three or four days current, they’re not going to share it with their networks, creating new leads.” – Kevin Mulhern Resources Mentioned: ● Facebook – Jason Pereira● LinkedIn – Jason Pereira● – Fintech Impact ● Linkedin -Kevin Mulhern● -AdvisorStream
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