First Things THRST

Rob Oliver is a content creator and DJ who went all-in on house music, and this conversation reveals why Miami is optimised for spending not building, how the music industry is surprisingly political, and why pursuing what you love gives energy instead of draining it.Rob explains why he hates Miami despite being there, it's status games rather than real building, though it remains necessary for what he's creating. Learn why the DJ world is more cliquish than expected with exclusive circles that either embrace or reject you based on having a following, how most people stay bogged down by relationships and jobs they hate without realising what they're leaving on table, and why his viral talking-head format eventually stopped working after massive volume.00:00 Introduction02:07 Reflecting on changes since their last conversation03:22 Observations on Miami's flashy and materialistic culture06:16 Transitioning focus to music and social media growth09:04 Lifemaxxing, pursuing passions across multiple domains12:23 Navigating the political landscape of the music industry22:53 Discussing tax implications of living in the US24:57 Perspectives on endless content streaming30:05 Experiences in Ibiza and its influence on life34:53 Evaluating personal growth through music and events39:17 Harnessing music's power & Ideal music performance settings and experiences47:14 Reflecting on past open relationship dynamics56:59 Refocusing on positive content & Future plans» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/» Transform your physique - https://www.thrstapp.com/» My clothing brand, THRST - https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/» Join Whoop and get your first month for free - join.whoop.com/FirstThingsThrst» Follow RobInstagram: https://www.instagram.com/robthebank/Website: https://robthebank.music/

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/Sahil Bloom is an author, investor, and content creator who quit his high-paying finance job after realising he'd only see his parents 15 more times before they died, and this conversation reveals his framework for the five types of wealth, why autopilot in life is the single greatest risk, and how anything above zero compounds.This covers why he invests in founders who can get punched in the mouth repeatedly and figure it out, how his investments range from healthcare advocates to humanoid robots, and why he uses AI agents for logistics but never outsources the creative work he actually enjoys doing.00:00 Introduction03:31 AI possibilities and optimism for the future07:45 Maintaining uniquely human skills in an AI world12:18 Personal transformation and redefining success15:05 Overview of the five types of wealth19:03 Balancing life's priorities and family importance21:37 Confronting fear of uncertainty and taking risks27:44 Growth through personal loss and struggles30:13 Embracing failure and gaining confidence33:13 Navigating criticism and public backlash39:35 Investing in people over ideas47:07 The impact of AI on daily life and driving52:10 Exploring luxury in future automated living55:59 Future plans and ongoing projects» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/» Transform your physique - https://www.thrstapp.com/» My clothing brand, THRST - https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/» Join Whoop and get your first month for free - join.whoop.com/FirstThingsThrst» Follow SahilInstagram: https://www.instagram.com/sahilbloom/?hl=enThe 5 Types Of Wealth: a.co/d/awxJWBR

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/Patrick Bet-David built Valuetainment into a media empire, and this conversation reveals why nobody truly knows what's happening in geopolitics even on the inside, how creating stakeholders makes society safer, and why loving the game matters more than tolerating the grind.Learn why societies become safer when people have equity, families, and assets to protect, versus nothing to lose, and how Dubai's lack of military becomes concerning when cheap drones meet expensive defences. This covers why he interviews everyone from controversial figures to world leaders as long as they're respectful, how shutting down YouTube three times at 488K subscribers forced the decision to build a major media company or quit entirely, and why the Michael Jordan "love of the game" clause captures what separates passion from obligation.00:00 Introduction02:28 Discussing the situation in the Middle East07:02 Concerns about safety living in Dubai12:49 Hypothetical scenario: Becoming the supreme leader of Iran17:04 Big problems in the world Patrick wants to tackle21:13 Impact of social media on role models27:20 Thoughts on Louis Theroux's Manosphere documentary32:05 Deciding who to socialise or do business with34:22 Short-term vs long-term thinking in business40:38 Dealing with controversial interview backlash45:35 Desire to interview Putin46:50 Motivations for continuing to build the company48:25 Coping with stressful or bad days53:06 Importance of loving what you do56:54 How to keep up with an overwhelming flow of information1:04:06 The significance of processing information over just knowledge1:07:36 Optimism about the future and mindset» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/» Transform your physique - https://www.thrstapp.com/» My clothing brand, THRST - https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/» Join Whoop and get your first month for free - join.whoop.com/FirstThingsThrst» Follow PatrickInstagram: https://www.instagram.com/patrickbetdavid/?hl=enWebsite: https://link.me/patrickbetdavid

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/Alex Hirschi built Supercar Blondie from a radio hosting job in Dubai to a global media brand, launched SBX Cars auction platform, and this conversation reveals why she left security in 2017 when colleagues said "see you in two months," how Facebook's golden era paid $1M monthly before collapsing 10x, and why diversifying across platforms became a survival strategy.Learn why she loves Dubai's rapid change instead of romanticising the past, how SBX Cars fills the gap between collectors flying to physical auctions and wanting curated high-end listings without $30K cars next to $3M ones, and why the platform ships supercars globally from Dubai to Hong Kong. This covers why YouTube builds brand loyalty better despite inconsistent revenue, how AI scammers use her face with different voices to target lonely people, and why documenting everything makes life feel less genuine.00:00 Introduction03:27 Transitioning from radio to social media in 201705:46 Moving to Dubai in 2008 and early experiences09:11 Launching SBX and the online car auction business13:30 Unique aspects of SBX's auction process18:19 Importance of trust and brand reputation in auctions21:52 Strategic goals and personal content creation balance26:34 The hiring process for presenters and maintaining passion30:17 Concept cars and their purpose in car design evolution34:21 Challenges of being the public face and dealing with burnout38:31 Handling online negativity and maintaining mental health40:01 Balancing work drive with personal well-being45:30 AI in content creation and future business prospects51:04 Monetising platforms, YouTube vs Facebook57:27 Building a diverse media and tech business model1:03:30 Favourite cars and collaborations with brands1:09:03 Personal growth and adventure goals for the future» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/» Transform your physique - https://www.thrstapp.com/» My clothing brand, THRST - https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/» Join Whoop and get your first month for free - join.whoop.com/FirstThingsThrst» Follow AlexInstagram: https://www.instagram.com/supercarblondie/?hl=enSBX Cars: https://sbxcars.com/

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/Nik Setting built multiple businesses before turning 23 by understanding that personal branding isn't a system, it's knowing who you want to become and refusing to dilute your message, and this conversation reveals why most creators fail by chasing what works instead of staying aligned with their identity.Nik explains why AI is replacing copywriters and media buyers but can never replicate authentic personal brands. Learn why verbal and visual alignment creates trust that converts, how confusion happens at every stage even when making millions because your identity evolves, and why following trending content that doesn't align with your core values just confuses your audience.00:00 Introduction02:00 Nick Setting's drive and passion for building unique things04:20 Transition from survival to growth mindset in business07:20 Key components of personal branding10:00 Importance of strategic content post and authenticity14:30 Niching down in a crowded market for growth19:00 Monetising personal brand effectively23:00 Building trust and credibility through content28:00 Harnessing the power of YouTube for authenticity32:00 Challenges of maintaining alignment with your brand37:00 Using communication to convey ideas simply41:30 Importance of niche and target audience selection47:00 Finding and hiring loyal team members51:00 Leveraging personal brand for opportunities55:00 Nik's vision for the future and maintaining focus» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/» Transform your physique - https://www.thrstapp.com/» My clothing brand, THRST - https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/» Join Whoop and get your first month for free - join.whoop.com/FirstThingsThrst» Follow NoahInstagram: https://www.instagram.com/niksetting/YouTube: @niksetting

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/Noah Laith (thestoicbiohacker) hasn't been sick in 23 years, and this conversation reveals why most people are doing backwards protocols that waste years, how to actually source clean food, and what fundamentals matter before any biohacking tools.People try everything but miss the foundations. Learn why "organic" means nothing when a quarter of it tests positive for pesticides, how to find regenerative farms with farmers obsessed with quality, and why your gut is the first brain determining whether you get sick. The difference between top performers isn't talent—it's avoiding one sick day per year that destroys flow and training cycles.00:00 Introduction02:04 Cutting through misinformation in the biohacking space06:02 Why sourcing quality food matters more than labels12:05 Gut health as the true starting point of disease15:26 Processed food, fruit myths and genetic triggers21:27 Building metabolic flexibility with the 4-2-1 protocol24:30 What to eat for high energy, digestion and recovery27:11 The science behind eating fruit before your meal29:13 Sleep timing and how it affects brain detox36:43 What optimal testosterone levels really look like41:18 Why diet alone can’t fix poor food sourcing44:03 Three types of patients and how approaches differ46:53 Starting peptides early and choosing the right type51:01 Peptide safety risks and what to watch out for54:58 Biohacking tools vs foundational health habits58:20 Noah’s peptide picks for maintenance and recovery1:03:19 Hidden toxins in everyday food and water1:10:32 The future of health is nature plus advanced science» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/» Transform your physique - https://www.thrstapp.com/» My clothing brand, THRST - https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/» Join Whoop and get your first month for free - join.whoop.com/FirstThingsThrst» Follow NoahInstagram: https://www.instagram.com/thestoicbiohacker/?hl=enWebsite: https://thelongevityclinic.online/

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/Trusted source for peptides: bioniqlab.comDN Lab Research: Dnlabresearch.comDean Henry has spent 11 years deep in peptide research after his misdiagnosed ACL led him down the regenerative medicine rabbit hole, and this conversation reveals why therapeutic peptides work completely differently than peptide drugs, and how to avoid toxic contamination from sketchy labs.Learn why the raw material might be fine, but contamination happens during filling in unsterile environments, how micro-dosing triple agonists for longevity differs drastically from medical protocols, and why combining growth hormone peptides with recovery compounds optimises results.00:00 Introduction02:10 Peptides 101 and their sudden mainstream popularity08:45 Dangers of “peptide drugs” like Ozempic and receptor burnout12:33 Red flags when buying or being sold peptides online17:10 Why the peptide’s container matters more than people think18:20 Retatrutide and the future of weight loss peptides21:04 Cycling peptides safely and avoiding harsh rebounds28:25 BPC-157 for connective tissue recovery and pain reduction34:17 Growth hormone peptides that optimise without suppression37:06 Safe starter blends for building muscle and recovering faster40:43 Peptides that can boost testosterone naturally, not replace it44:04 Cognitive enhancers like Semax, Selank and Dihexa49:42 Sleep-enhancing peptides and managing dependency risks52:58 GHK-Cu for skin, hair growth, and collagen regeneration56:50 The gut health stack: BPC, KPV, Lorazotide and more01:01:40 Peptides can support healing, but not replace lifestyle01:05:15 Sketchy protocols, histamine responses and what to avoid01:10:04 How to safely explore peptides with professional guidance» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/» Transform your physique - https://www.thrstapp.com/» My clothing brand, THRST - https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/» Join WHOOP and get your first month for free - join.whoop.com/FirstThingsThrst» Follow DeanInstagram: https://www.instagram.com/dean.e.henry/?hl=enWebsite: https://uaepeptides.com/author/deanuaepeptides-com/

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/⁨Peter Crone⁩ is a mind architect who works with elite athletes and CEOs to reprogram their subconscious limitations, and this conversation reveals why mental fitness is the absence of suffering, how childhood narratives control your entire adult life without you realising it, and why complete vulnerability is the only way to overcome fear.Peter breaks down the current operating system—predict and protect—where your brain constantly anticipates worst-case scenarios based on limitations you created as a child (I'm not enough, I'm not worthy). Learn why romantic relationships expose constraints that family and friends never touch because you become sufficiently vulnerable to access what needs healing, and why success has nothing to do with materialism—it's complete peace regardless of what's happening externally.00:00 Introduction04:48 What mental fitness really means and why most people suffer08:24 Suppressing emotions vs knowing when to seek help11:41 Losing both parents and how early trauma shapes adulthood18:04 The power of uncertainty and the lesson heartbreak taught25:28 Vulnerability in relationships and how much to share29:16 Why any lie can quietly destroy your connection36:56 Ambition from fear vs drive from inner peace42:47 Religion vs spirituality and the illusion of separation51:09 Why so many fail to stay consistent with fitness54:18 Muscles, dysmorphia, and the real reason behind self-image issues58:38 Can ambition exist without ego or is it one and the same01:03:44 Comparing traumas and why everyone deserves compassion01:06:56 Subconscious beliefs and how they silently sabotage potential01:10:09 Timing, chance meetings, and trusting the bigger plan» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/» Transform your physique - https://www.thrstapp.com/» My clothing brand, THRST - https://thrstofficial.com/» Custom Bioniq supplements - https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/» Join Whoop and get your first month for free - join.whoop.com/FirstThingsThrst» Follow PeterInstagram: https://www.instagram.com/petercrone/?hl=enWebsite: https://www.petercrone.com/

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/Richard Cooper (Entrepreneur in Cars) is a men's coach who helps guys navigate relationships after getting destroyed by his own divorce, and this conversation breaks down why the nice guy strategy fails, how women punish you for giving them everything they ask for, and why successful men throughout history never committed to sexual exclusivity.Richard explains the fundamental disconnect—women demand full commitment, including sexual monogamy, but when you give them the complete package, they often lose interest and punish you. Learn why 43% of North American kids are raised in single-parent households producing boss girls and weak beta males, how daddy issues create women who don't value masculinity, and why tattoos are the most criticised red flag.The harsh reality: paying attention to behaviour versus what people say applies universally in relationships and business.00:00 Introduction02:00 First impressions of Dubai and why he’s exploring relocation04:26 Why modern dating is a minefield for young men08:52 The concept of ‘beta-tization’ through small daily concessions11:39 Should couples live together or live separately long-term?18:06 The idea that commitment and exclusivity aren’t always linked21:49 How the legal system punishes men after breakups27:39 Why modern marriage is a raw deal for most men31:44 Navigating love and ambition when building a business37:14 Social media as a threat to relationship stability40:59 How young men should focus on building long-term value45:08 Tattoos, trauma, and the markers of red flags50:48 Green flags and the women who nurture, not demand52:19 Where to find high-quality women—and why the West struggles58:53 Expectations, disappointment, and better understanding women01:05:46 The risks of fatherhood and how to vet properly» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/» Transform your physique - https://www.thrstapp.com/» My clothing brand, THRST - https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston • 40% off your first month of Bioniq GO • 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/» Join Whoop and get your first month for free - join.whoop.com/FirstThingsThrst» Follow RichardInstagram: https://www.instagram.com/the_unplugged_alpha/?hl=enBooks: https://www.amazon.com/stores/author/B00D4NYPAG?ccs_id=cae3e395-4020-4c99-ac68-456648f0baeb

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/Rory Sutherland is Vice Chairman of Ogilvy, and this conversation reveals why personal branding works, how luxury brands are destroying themselves by chasing scale over exclusivity, and why companies optimise completely wrong metrics that customers don't actually care about.Learn why we substitute easy questions for hard ones when making decisions, how status currencies constantly shift from cars to experiences to education, and why expensive signalling through costly marketing actually works better than cheap digital messages.Timestamps00:00 Introduction02:14 Why personal branding matters more in an AI-driven world04:38 Family-owned businesses outperform PLCs in brand building08:43 Why likeability often beats performance in service brands13:45 The hidden value of charm and human interaction16:36 Making travel better through experience, not speed19:30 Obsessively specialising to build premium perception26:21 Why status travel beats local cultural appreciation34:06 Should we admire bold bling or quiet confidence?36:53 Why digital culture shifts how we signal status39:33 How luxury brands are losing cachet through ubiquity49:03 Big screens, little phones and backwards tech habits52:22 Influencer marketing revives old-school trust in digital57:13 The danger of one-size-fits-all outrage in advertising01:10:11 Expensive media still signals credibility and confidenceLinks» Escape the 9-5 & build your dream life – https://www.digitalplaybook.net/» Transform your physique – https://www.thrstapp.com/» My clothing brand, THRST – https://thrstofficial.com» Custom Bioniq supplements – https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/» Join Whoop and get your first month for free – join.whoop.com/FirstThingsThrstFollow RorySubstack: https://rorysutherland.substack.com/X: https://x.com/rorysutherland?lang=en

Kayla Itsines got her first PT job by holding a door open for someone, and she's here to explain why transformations sell everything and quick fixes teach you nothing.Learn how Kayla went from charging a dollar per minute in her parents' backyard to selling millions of e-books before Instagram even had video capabilities. She breaks down why transformational content sells anything—body, business, or mindset—and how she transitioned from personal brand to scalable platform by admitting she wasn't an expert at everything.This conversation exposes why coaches pushing aggressive calorie cuts for quick results don't care about destroying their clients' relationship with food.00:00 Introduction02:00 Starting out in fitness and falling in love with strength08:48 Building a personal brand vs building a sellable business11:21 How an accidental e-book launch turned global fitness empire15:40 Turning the Sweat app into a platform beyond herself21:46 Selling the company and feeling like she lost a child25:53 Keeping Sweat ahead in a saturated women’s fitness market32:22 Why long-term success is about consistency, not extremes38:31 What women struggle with most in fitness today40:25 Debunking myths about women lifting weights and eating carbs44:39 Fitness shifting toward total wellness and biohacking48:39 Stress, control, and the quiet chaos of daily life53:15 Navigating motherhood while running a global brand» Escape the 9-5 & build your dream life – https://www.digitalplaybook.net/» Transform your physique – https://www.thrstapp.com/» My clothing brand, THRST – https://thrstofficial.com» Custom Bioniq supplements – https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode – https://thrst-letter.beehiiv.com/» Join Whoop and get your first month for free – join.whoop.com/FirstThingsThrst» Follow Kayla:Instagram – https://www.instagram.com/kayla_itsines/?hl=enSweat – https://sweat.com/join

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship and cognitive optimisationInstagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/Louis Armstrong is back for the annual catch-up — and this time we’re talking celibacy experiments, nicotine addiction, and why he thinks I need to go celibate for a month...Louis ditched alcohol, nicotine pouches, and his right hand because he realised easy dopamine was making him deflated and unmotivated.Tune in for a laid-back catch-up with plenty of insight — plus some valuable lessons on discipline, dating, and designing a better 2026.00:00 Introduction02:10 Catching up, lost Airbnb deposit and lessons for creators06:00 Celibacy, dopamine addictions and cutting out vices09:21 Women as a distraction and learning self-control12:25 Relationships vs single life and patterns of avoidance17:07 Trust issues, jealousy and choosing a secure partner20:26 How men can build true security and self-worth22:34 Balancing being a good partner without becoming a simp27:01 Dubai dating culture and the rise of entitlement31:00 Finding quality women and warning signs to watch for38:44 Advice for young men on meeting women offline41:56 Building confidence through small daily interactions43:50 Mentorship, prioritising freedom and business balance48:28 Scaling without burnout and staying focused52:29 Writing, distractions, and designing optimal mornings57:39 The “Let Them” mindset and emotional resilience01:09:52 Reflecting on alcohol, fun vs optimisation01:13:19 Goals for 2024 and building systems around creativity01:19:40 Hosting transformational in-person masterminds and events» Escape the 9-5 and build your dream life: https://www.digitalplaybook.net/» Transform your physique: https://www.thrstapp.com/» My clothing brand, THRST: https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode:https://thrst-letter.beehiiv.com/» Join Whoop and get your first month for free:https://join.whoop.com/FirstThingsThrst» Follow LouisInstagram: https://www.instagram.com/louisarmstrong7/?hl=enCreator Club: https://www.thecreatorclub.co.uk/

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship and cognitive optimisationInstagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/Charlie Morgan dropped out of a business degree when he realised none of his lecturers had ever run companies, worked four jobs burning himself out to prove he wasn’t a failure, then discovered sales through an apprenticeship that changed everything.You’ll hear why he made his Academy completely free to create a moat no one can compete with, how Hormozi owns the truth about offers the same way Charlie now owns agency fundamentals, and what happens when you realise “passive income” means working 16 hours a day so you can make money while you sleep.Tune in for his take on systemising relationships with spreadsheets, why he told his girlfriend on the first date that work always comes first, and how building B2B software makes the info business look like a walk in the park.00:00 Introduction04:38 Making a free course as a moat against competitors07:00 The arms race of flex marketing and selling the dream10:39 How Tai Lopez and Lord Sugar nudged Charlie off the uni path16:42 Burning out after juggling four jobs and chasing redemption21:33 Becoming a PT and growing fast as a fitness OG on Instagram24:33 The viral Dubai video and its polarising reactions29:52 Why sudden wealth and no guardrails can derail your growth33:21 Realising nice things don’t equal happiness or fulfilment36:33 When you’re financially set in your 20s, then what?42:26 Turning obsession into output and how love for work evolves46:45 Gym as therapy, consistency, and reclaiming power through strength50:59 Content, gaming addiction, and transferring energy into building54:43 Saturation, short-form fatigue, and the trap of constant content59:32 Cancel culture fading and leaning more into your true self01:04:01 Collaborating with controversial guests and audience backlash01:08:08 Why negativity often hides insecurity01:18:40 Balancing work obsession with a relationship01:25:12 Kids, priorities, and choosing the right partner for legacy01:30:33 Making real friendships after success and the Dubai filter01:33:44 Is London really that bad? Life post-Dubai and recalibrating safety01:36:38 Building software to solve your own business pain points» Escape the 9-5 and build your dream life: https://www.digitalplaybook.net/» Transform your physique: https://www.thrstapp.com/» My clothing brand, THRST: https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode:https://thrst-letter.beehiiv.com/» Join Whoop and get your first month for free:https://join.whoop.com/FirstThingsThrst» Follow CharlieInstagram: https://www.instagram.com/charliemorganbiz/?hl=enAcademy: https://www.skool.com/academy/about

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship and cognitive optimisationInstagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/After going from low six figures to number one bestseller in 18 months — and dealing with the whiplash of overnight success — Mark Manson proves that learning to say no is a skill you have to relearn at every level.You’ll hear why he quit drinking and immediately got stronger, why being a single podcaster giving relationship advice creates a dangerous vacuum for young men, and what happens when you realise your music dreams have to die so your actual talent can thrive.Tune in for his take on why marriage is the most contrarian position for male influencers today, how his wife accelerated his career more than any business deal, and why hoping your future self cringes at you means you're actually growing.00:00 Introduction02:00 Reflecting on the lasting success of The Subtle Art04:13 Misinterpretations of the book's meaning and message08:52 Learning to say no as success scales up12:22 Turning 30s into legacy-building vs the experimentation of your 20s15:52 Shifting mindset around dating, time and future family23:48 The brutal reality of the music industry and staying relevant26:10 Creating from passion vs chasing algorithmic performance30:33 Applying the Hollywood idea of “one for them, one for you”35:23 Why Gen Z men and middle-aged women dominate the space39:25 Encouraging younger guys not to skip being stupid sometimes42:07 Could he have written the book without partying and mistakes?45:27 How cutting alcohol levelled up his health, work and mindset54:31 Friendship takes real effort now, and culture has shifted56:09 Navigating friendship and relationship balance as you get older01:00:18 Knowing he found the one and rewiring his views on commitment01:08:39 Championing marriage as a contrarian but essential life upgrade01:12:23 Why legacy now means being honest, useful, and long-term impactful» Escape the 9-5 and build your dream life: https://www.digitalplaybook.net/» Transform your physique: https://www.thrstapp.com/» My clothing brand, THRST: https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode:https://thrst-letter.beehiiv.com/» Join Whoop and get your first month for free:https://join.whoop.com/FirstThingsThrst» Follow MarkInstagram: https://www.instagram.com/markmanson/?hl=enPurpose: https://purpose.app/Website: https://markmanson.net/

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship and cognitive optimisationInstagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/After building public speaking skills through brutal on-camera training and quitting a job after 15 days to go full-time on TikTok, Michael (higherupwellness) proves that authenticity matters more than polish.You’ll hear why his parents being in their 70s gave him wisdom most 28-year-olds don’t have, how two and a half years of mandatory public speaking eliminated his number one fear, and what happens when you realise worldly success never fills the God-shaped hole.Tune in for his framework on maxing out your stat lines in your 20s, why asking God to reveal himself changed everything after his dad died, and how silencing ego long enough to suck at something a hundred times is the barrier most people never cross.00:00 Introduction01:40 Growing up with much older parents and shaping his worldview04:14 Supportive parenting made taking career risks feel safe07:57 Comparing US optimism to UK mindset and ambition12:35 Striking a balance between monk mode and reckless fun17:27 Early career struggles and earning respect as the youngest20:22 Vulnerability online builds real connection and community23:40 Steroid accusations and the reality of 18 years training27:21 Fitting training and nutrition into a hybrid athlete lifestyle33:10 Flexible training splits and sustainable consistency38:37 How calorie awareness gives you long-term freedom44:43 Learning public speaking through immersive sales training50:48 Communicating well, even in a non-native language57:46 What Whoop taught him about sleep, alcohol and basics01:04:32 Why coaching can be draining if boundaries aren’t set01:12:55 Men need spaces where they can be both strong and soft01:22:30 Even elite performers have major blind spots01:26:10 Losing his dad showed him God’s presence through pain01:35:57 Exactly how to start exploring faith without feeling lost» Escape the 9-5 and build your dream life: https://www.digitalplaybook.net/» Transform your physique: https://www.thrstapp.com/» My clothing brand, THRST: https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode:https://thrst-letter.beehiiv.com/» Join WHOOP and get your first month for free:https://join.whoop.com/FirstThingsThrst» Follow MichaelInstagram: https://www.instagram.com/higherupwellness/?hl=enTikTok: https://www.tiktok.com/@higherupwellness?lang=en

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship and cognitive optimisationInstagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/After years of building genuine connections through unique experiences — from letting people sit in his Bugatti to creating affordable yacht slots — Lord Aleem proves that Dubai makes everyone look successful while hiding who's actually operating.In this episode, you'll hear why his dad's “no money, no honey” rule filters out time-wasters, how car rental became a nightmare when everyone tried to copy his model, and what happens when you realise 80% of your day is solving problems nobody sees.Tune in for his framework on protecting £5 million worth of assets from drunk renters, why being driven beats driving in Dubai, and how staying connected to reality matters more than chasing the ultra-rich pulling up in Bugattis.00:00 Introduction02:10 Launching a yacht business and selling experiences, not just luxury06:31 Learning business lessons from his dad's no-nonsense approach10:10 Dubai’s flashy image vs actual wealth and real operators18:06 Choosing who’s worth your energy and protecting peace25:18 Building a personal brand with his dad’s guidance and rules30:23 Owning the first Bugatti Chiron for rent in the world35:54 Why the car hire business was more about brand than profit39:46 Why the UK rental game lost its spark and profitability43:39 Starting a chauffeur business in Dubai and why Escalades win46:25 Dubai’s oversupply problem and setting a higher service standard49:26 Expansion plans and pivoting toward yacht brokerage53:10 The massive costs and logistics of moving a superyacht56:49 YouTube gaps, self-doubt, and needing the right team around him59:14 Stepping up as a businessman and leader in Dubai01:03:53 When to say no, avoid time-wasters, and play the long game01:07:26 Lessons in building legit businesses in Dubai with red tape01:17:18 Why real happiness isn't found through money alone01:20:06 Navigating Dubai’s social distraction and staying focused01:24:45 Women in Dubai as masterful operators and tacticians01:27:21 Taking breaks, evolving creatively, and avoiding content burnout» Escape the 9-5 and build your dream life: https://www.digitalplaybook.net/» Transform your physique: https://www.thrstapp.com/» My clothing brand, THRST: https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode:https://thrst-letter.beehiiv.com/» Join Whoop and get your first month for free:https://join.whoop.com/FirstThingsThrst» Follow AleemYouTube: https://www.youtube.com/LordAleemInstagram: https://www.instagram.com/lordaleem_official/?hl=en

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship and cognitive optimisationInstagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/ After building a massive mental health platform and hitting a midlife crisis at the peak of success, Dr K proves that doing hard things and feeling accomplished isn’t the same as knowing what you want from life.You'll hear why content creation is an endless hamster wheel you can't escape, how he left millions on the table to keep things affordable, and what happens when you wake up one day, realising you've built someone else's version of success. We discuss knowing when enough is enough and how internal conflict about money and purpose affects even the people helping others figure out their lives.00:00 Introduction03:34 The emotional toll of constant content creation06:14 Why progress feels good but rarely leads to contentment11:24 How living in Dubai affects self-image and motivation13:28 Body image, self-esteem and why Mike doesn’t spiral18:38 Why self-love feels off-limits for certain men22:46 Regret, efficiency, and the pressure of lost time27:13 How subtle justifications mask deeper dissatisfaction34:35 The fear of wasting potential and staying stuck36:08 Why peak hedonism didn’t bring happiness40:00 What peace really feels like for high achievers44:05 Exploring joy in the unknown vs controlled luxury49:54 The quality of company vs the cost of experience50:57 The signs of burnout and recognising overwork early57:04 Why men struggle to understand their own feelings01:01:29 Learning how to name emotions to stop being ruled by them01:07:42 The fear of being seen and how it shapes identity01:13:42 Relationships, emotional safety, and being misunderstood01:24:57 Why men fear losing their edge and becoming “the loser” again01:35:38 Building self-awareness and making space to feel things01:48:46 How meditation helps process thoughts and reduce noise01:53:33 Dr. K’s own midlife crisis and redefining success» Escape the 9-5 and build your dream life: https://www.digitalplaybook.net/» Transform your physique: https://www.thrstapp.com/» My clothing brand, THRST: https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode:https://thrst-letter.beehiiv.com/» Join Whoop and get your first month for free:https://join.whoop.com/FirstThingsThrst» Follow Dr KInstagram: https://www.instagram.com/healthygamer_gg/Podcast: https://open.spotify.com/show/6VaJwyS2KXxiXqR77jqzmPX: https://twitter.com/HealthyGamerGTikTok: https://www.tiktok.com/@healthygamer.gg

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship and cognitive optimisationInstagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/Kevin Levrone spent 30 years chasing the Olympia title — and he's here to show you why the platform you build matters more than the trophies you didn’t win.Most people think success is only measured by first place.Kevin proves your legacy is defined by how you treat people on the way up, and what you do with your influence once you have it.You’ll hear the mental shift required to go from training for aesthetics to training for sustained performance and what happens when you stop chasing perfection and start embracing simplicity.00:00 Introduction02:13 Training together and pushing past mental limits04:11 Shifting from physique to full-body conditioning08:57 Balancing intense travel schedules with fan dedication12:43 Being overlooked and using it as lifelong fuel16:00 Childhood trauma and the real roots of ambition20:33 Discovering martial arts and visualisation after losing his dad24:27 Competing from a place of pain and survival27:46 When your life feels broken, it’s actually building30:00 Why not winning Mr Olympia was a gift34:46 The crushing stage that creates long-term purpose38:24 Struggles with emotional expression and acceptance42:03 Hitting your peak later and not fearing age45:38 Life as a contracted pro bodybuilder in the '90s49:17 Travel stories, rivalries and beating Ronnie Coleman55:07 Ronnie’s willpower after all the muscle is gone58:59 Natural lifters and ageing with strength intact01:03:26 Why kids today need more real guidance01:04:42 Fatherhood as the completion of your journey01:09:02 Being a role model for the next generation01:12:07 Perfectionism and missing life’s real moments» Escape the 9-5 and build your dream life: https://www.digitalplaybook.net/» Transform your physique: https://www.thrstapp.com/» My clothing brand, THRST: https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode:https://thrst-letter.beehiiv.com/» Join Whoop and get your first month for free:https://join.whoop.com/FirstThingsThrst» Follow KevinInstagram: https://www.instagram.com/kevinlevrone/?hl=enWebsite: https://levrosupplements.com/

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship and cognitive optimisationInstagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/Richard M Dolan started researching UFOs to answer one simple question for his PhD work, and thirty years later, he still can't look away from what the declassified documents are telling him.In this episode, you’ll hear why mainstream historians ignore military reports from the 1940s that explicitly state these objects aren't Soviet or American technology, what “high strangeness” means and why even sceptical researchers can’t dismiss it, and how the 2017 New York Times articles changed everything about who’s allowed to discuss this publicly.00:00 Introduction03:13 How the 2017 New York Times article changed everything07:24 Declassified documents that made it impossible to look away13:15 Belief in a non-human intelligence with its own agenda16:07 Questioning ancient aliens with a historian’s lens20:57 Why UFO sightings skyrocketed after the 19th century23:22 Earth’s potential draw for advanced civilisations25:10 Why aliens might not even be able to talk to us29:32 How WWII possibly triggered deeper alien involvement32:51 The logic behind the Roswell crash actually happening36:33 Would they intervene in a nuclear war, or let us burn?44:08 The psychological chaos true disclosure might unleash46:05 Could public alien contact lead to totalitarian control?50:21 Why democracy isn’t what we pretend it is58:06 Internal battles are slowing disclosure attempts01:03:31 The Tic Tac encounter and why no one followed up01:13:56 Richard’s favourite UFO case from 193601:22:29 Why advanced propulsion breakthroughs remain hidden01:33:43 Finding focus in a noisy, hype-driven UFO media world01:37:30 Inside his upcoming book series on USO encounters01:46:48 Which book to start with if you're new to Richard's work» Escape the 9-5 and build your dream life: https://www.digitalplaybook.net/» Transform your physique: https://www.thrstapp.com/» My clothing brand, THRST: https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode:https://thrst-letter.beehiiv.com/» Join Whoop and get your first month for free:https://join.whoop.com/FirstThingsThrst» Follow RichardInstagram: https://www.instagram.com/richard_dolan/X: https://x.com/I_D_OfficialWebsite: https://i-sml.mtrbio.com/public/smartlink/richard-dolan-intelligent-disclosure

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisationInstagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/Leana Deeb deleted all her content and started over because she realised she was performing a version of herself that wasn't real.After years of posting what the algorithm wanted, she wiped everything and rebuilt from scratch — this time focusing on authenticity over engagement.In this episode, you'll hear what triggered the decision to delete everything, how she navigated starting over with zero content, and what changed when she stopped playing to the algorithms.00:00 Introduction04:20 Going viral overnight and handling sudden fame09:35 The lonely chapter after blowing up online13:47 Leaving old circles behind for growth and ambition15:58 Reconnecting with faith and shifting to modesty20:54 Deleting past content and the fear of losing it all26:56 Finding peace through spirituality and time alone31:11 Pressure to appear perfect and the fear of vulnerability37:50 Creating modest fitness wear in a male-led industry43:00 The Gymshark partnership and building true representation48:57 Mixed gyms, filming struggles, and distractions for women51:00 Training motivation after covering up her body56:44 Balancing faith, modesty and showing her personality59:53 The cost of chasing engagement over alignment01:02:38 Leaving Dallas and New York burnout01:06:43 Dating as a public figure and protecting relationships01:14:39 Leana's experience giving an Oxford speech01:23:39 Navigating modern feminism and traditional roles01:26:37 The definition of female empowerment today» Escape the 9-5 & build your dream life: https://www.digitalplaybook.net/» Transform your physique: https://www.thrstapp.com/» My clothing brand, THRST: https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode:https://thrst-letter.beehiiv.com/» Join Whoop and get your first month for free:https://join.whoop.com/FirstThingsThrst» Follow LeanaInstagram: https://www.instagram.com/leanadeebb/?hl=enTikTok: https://www.tiktok.com/@leanadeeb?lang=enUpliftyou: https://www.upliftyou.com/