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Fit Biz U

Author: Jill Coleman

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Welcome to Fit Biz U with host Jill Coleman, Certified Personal Trainer and Nutrition Coach turned business mentor for thousands of fitness professionals over the last decade. Here at FBU, Jill will be sharing tactical and actionable strategies for those that want to quit the time-for-money grind and make a bigger impact and generate real money online. Jill will be in the trenches with you as you create new coaching programs, launch new online products, and scale your business to multiple six-figures and beyond! Here you will always get real, honest advice, no BS, zero smoke and mirrors, a touch of tough love, and plenty of action steps you can implement right away.
542 Episodes
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In this episode, Jill dives into the question, "How bold should you be on social media?" and makes a strong case that the future of online business is rooted in personal branding and authenticity. She explores why many creators hold back—fear of losing followers, getting judged, or facing haters—and explains how vulnerability, honest storytelling, and even a little edge can massively increase connection, reach, and sales. There's an audience for every personality, and the posts that feel the scariest to share are often the ones that perform best. Instead of trying to stay "safe" or vanilla, try sharing real stories, hot takes, and unpopular opinions in a way that still feels true to you.    Get on the wait list for the Strategy Lab! https://jillfitfree.com/strategy-lab-wait-list/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com               business growth, sales strategies, social media, engagement, online marketing, coaching, content creation, scaling business, strategy lab, digital marketing
So many coaches get stuck in that frustrating $1K–$5K per month range, but they want to make more. You're doing the work, posting consistently, maybe you've even launched a few offers, but the growth just isn't compounding yet. In this episode, Jill breaks down exactly what's keeping you stuck and how to move past it, including the four "toggles" you can flip in your business to finally start scaling. Because if nothing changes, nothing changes—and scaling requires action, not waiting for the algorithm or the market to save you.    Get on the wait list for the Strategy Lab! https://jillfitfree.com/strategy-lab-wait-list/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com
The online coaching space is constantly changing, but even if it's difficult to predict, there are a few things you can start doing now that will set you up for success in the future. Jill predicts that the coaching space will evolve with more emphasis on lifestyle content and the need for effective launch strategies, so storytelling and personal branding are two skills you'll need to develop. Trends come and go, but one thing that your potential clients will always be looking for is connection. If you know how to connect, you'll always have clients.   Get on the wait list for the Strategy Lab! https://jillfitfree.com/strategy-lab-wait-list/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com                 online coaching, personal branding, storytelling, lifestyle content, launch strategies, business growth, Strategy Lab, coaching industry, digital marketing, entrepreneurship
Before you go all-in on another online platform for your business, there are a few considerations to keep in mind. Yes, diversifying your social media use can increase your reach, but all algorithms aren't created equal. Different types of people spend their time on different types of platforms, so before you branch out, you'll need to ask yourself where your ideal clients might be hanging out. It's also important to get consistent before adding new tasks to your to-do list and realizing that different platforms will require bespoke content creation strategies.    Get on the wait list for the Strategy Lab! https://jillfitfree.com/strategy-lab-wait-list/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com             social media, online coaching, content creation, platform strategy, audience engagement, digital marketing, Instagram, Facebook, TikTok, YouTube, LinkedIn
Do you fight for your limitations without realizing it? More often than not, the only thing holding us back from success is ourselves. If you want to grow, you have to challenge your negative beliefs and own the fact that you have real potential for success. There is no meaningful difference between someone who is successful at what you want to be doing and yourself—successful people just take action, despite their fears and self-doubt.   Get on the wait list for the Strategy Lab! https://jillfitfree.com/strategy-lab-wait-list/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com             business mindset, overcoming limitations, market research, perfectionism, self-doubt, coaching, self-belief, resilience, entrepreneurship, online business
There will come a time in your online business journey that you're ready to transition from your in-person job to going full-time in your online business, but it's not always the easiest leap to make. Growing your online business while working another job will take time and energy management and eventually the need to prioritize time over money. In this episode, Jill provides actionable steps you can take as you make this transition,  including how to create time in a packed schedule and how important it is to be passionate about your business. It'll take some time before you can go all-in online, but if you stick with the process, make sacrifices, and learn to work smarter, it's absolutely possible.   Get on the wait list for the Strategy Lab! https://jillfitfree.com/strategy-lab-wait-list/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com             online coaching, business transition, time management, energy management, personal branding, entrepreneurship, side hustle, corporate job, online business, fitness industry    
If you want to build a massive business, that requires massive levels of discernment and a commitment to setting and enforcing boundaries with your clients. Jill learned a few lessons from client interactions as she began her business, so she can highlight the key boundaries that coaches should implement to ensure client fairness and maintain a healthy work-life balance. If you have no boundaries, you won't have the time or energy required to build a hugely successful business.   Get on the wait list for the Strategy Lab! https://jillfitfree.com/strategy-lab-wait-list/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com
The best thing about online business in 2025 and beyond is that there are infinite ways you can be making money online. There are more people than ever before buying coaching online, so it's our job as business owners to figure out which combination of tactics will work for success. Having flexibility in sales strategies is important, and there are numerous ways to generate leads, create sales mechanisms, and pitch offers. As long as you can maintain a possibility mindset and be open to changing your approach, there is always an opportunity to succeed in the evolving online business landscape.   Get on the wait list for the Strategy Lab! https://jillfitfree.com/strategy-lab-wait-list/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com
If you want to build a successful online business, you first need to develop a personal brand. Trust is built through consistent visibility and sharing personal experiences, and trust is the most important part of selling online. You may think that sharing personal anecdotes has no direct ROI, but every time you show up, you're building more anymore trust. Today, Jill shares her journey of transitioning from a full-time job to running her business and highlights the need for patience and consistency in achieving long-term success. Whether you're an online business beginner or a seasoned veteran, we all need to embrace our unique personal brand and to share more of our personal lives to connect with our audiences.   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com             personal branding, online business, trust, visibility, social media, consistency, gradual growth, success, entrepreneurship, coaching    
In this episode, Jill sits down with FBA student Nicole Scheitlin, a pre- and postnatal fitness coach who has transformed her business model to better serve moms at every stage of their journey. Nicole shares how she went from offering primarily one-on-one coaching to building a robust self-paced course designed for women during pregnancy, immediate postpartum, and beyond. Jill and Nicole also dive into the niche launch strategy that helped her fill her one-on-one roster, the power of building a curriculum that keeps clients supported long-term, and the mindset shifts that turned her ideas into a scalable business.    Connect with Nicole! https://www.instagram.com/strongmamawellness/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com
Today, Jill sits down with physical therapist turned online coach, Brittni Charle, to talk about her journey from starting at zero to building a thriving business online. Brittni shares how she carved out her niche in concussion care, the struggles she faced in the beginning, and the mindset shifts that helped her stay consistent and keep moving forward. From launching group programs to creating offers that resonate deeply with her audience, Brittni's story is proof that investing in coaching, leaning on community support, and committing to the process can turn uncertainty into momentum.   Join FBA now! jillfitprograms.com/fba-2025   Connect with Brittni! https://www.instagram.com/makesensebrittni/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com
In this episode, you'll hear a powerful conversation between Jill Coleman and FBA student Veronika Vasko. Veronika shares her story—where she started, the challenges she faced building her online fitness business, and how she's grown with the tools and support inside FBA. As you listen, you'll recognize familiar doubts, breakthroughs, and the exact steps she took to begin attracting clients with confidence. If you've ever wondered what it's really like to build a business from scratch or whether FBA could help you do the same, this episode gives you a front-row seat to that transformation and offers the inspiration to take your next step.   Join FBA now! jillfitprograms.com/fba-2025   Connect with Veronika! https://www.instagram.com/veronikavaskoyoga/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com
Since the doors to Fitness Business Accelerator are open this week, Jill wanted to share a sample teaching call straight from the program so you can experience the depth, clarity, and insights you'll dive into together if you enroll. In this recording, you'll take a deep dive into messaging—why your posts might not be connecting with the right people, how to bridge the gap between content and client inquiries, and the exact shifts that can turn a post into a powerful sales tool. This is the type of coaching and real-time teaching you'll get inside FBA, and Jill hopes it gives you both practical takeaways and a clear picture of the value of having this level of mentorship in your business.   Join FBA now! jillfitprograms.com/fba-2025   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com
FBA is now open! FBA is the single best beginner-to-online business program available and today, Jill wanted to have a conversation with former student, Gina Mauricio, about how she made the transition from dental hygienist to successful online business coach with the help of FBA. They discuss Gina's journey, including the challenges she faced, her strategies for building trust with clients, the importance of social media, and how she successfully raised her prices. Gina shares her insights on investing in her business, collaborating with others, and overcoming her fears in order to take action.    Join FBA now! jillfitprograms.com/fba-2025   Connect with Gina! https://www.instagram.com/runwithgina/ runwithgina.com   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com
Launching is one of the best ways to start making money in your online business, but it can be exhausting. In order to give yourself and your launch the best chance at success, you'll need a comprehensive approach to launch prep and launch recovery. In this episode, you'll hear Jill's personal strategies for meticulous planning, time management, and energy level maintenance as she keeps aiming for a million-dollar launch.   Join the Profitable Online Coach! jillfitfree.com/poc-2025   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com               launch preparation, business strategy, productivity, self-care, professionalism, online coaching, marketing, stress management, biohacking, time management
If Jill were starting her business from scratch, there are a few things she would be dong differently. The online coaching landscape is evolving so now more than ever, it's important to quickly build trust, utilize your social media effectively, and niche down in order to stand out in a saturated market. Today, Jill shares some insights from her own market research, and highlights common concerns and questions from aspiring coaches, and outlines strategies for creating an irresistible coaching offer.   Join the Profitable Online Coach! jillfitfree.com/poc-2025   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com             online coaching, business education, wellness industry, social media marketing, niche marketing, client attraction, business strategies, 2025 trends, trust building, coaching offers    
With the rise in prevalence of GLP-1s, the online coaching landscape is evolving. Your clients know about them, and some are either interested or already taking them, so it would be naïve to ignore the impact that these medications will have on your business. The good news is, people still need coaches, including and especially those who are taking weight loss medications. In this episode, Jill shares some insights on how to stay relevant in the GLP-1 era, including the need to clarify your niche and the unique value you provide, and how to support your clients in the ways that complement their medical weight loss.   Join the Profitable Online Coach! jillfitfree.com/poc-2025   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com           GLP-1 medications, online coaching, weight loss, business strategies, health coaching, client support, coaching niche, fitness industry, nutrition, lifestyle change
In this episode, Jill discusses the concept of timely lead magnets and their importance in launching. There are two types of lead magnets you'll need to know—evergreen and timely—with different purposes. Timely lead magnets especially can create high-value experiences for potential clients that will get them eager to invest in your coaching. When running your timely lead magnet, you have to make sure your audience knows just how valuable your offering is and keep them engaged so when the time comes to sell, everyone knows it's coming and is excited to make the purchase.   Join the Profitable Online Coach! jillfitfree.com/poc-2025   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com
With so many voices and differing information crowding the online space, feeling burned out is only a matter of time. Today, Jill emphasizes the need for focus, the value of choosing the right mentor, and the significance of sticking to a chosen business model in order to combat those feelings of overwhelm. Not every strategy will be right for you, so it's a good idea to ask yourself if it's the right piece of information for you and if it's the right time to start implementing.    Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com
Showing up online is one of the most common fears for new business owners. While it certainly can feel scary at first, the good news is that posting on social media is simply a skill that can be developed through practice and exposure. In this episode, Jill addresses the concerns you might have of judgment from peers and the fear of criticism. The best way to move forward is by sharing your personal experiences as a way to connect with your audience, and starting small with support from your friends and family as potential first clients.   Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com               mindset, online presence, social media, business coaching, visibility, personal experience, overcoming fear, judgment, online coaching, entrepreneurship
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