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Fit Biz U

Author: Jill Coleman

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Welcome to Fit Biz U with host Jill Coleman, Certified Personal Trainer and Nutrition Coach turned business mentor for thousands of fitness professionals over the last decade. Here at FBU, Jill will be sharing tactical and actionable strategies for those that want to quit the time-for-money grind and make a bigger impact and generate real money online. Jill will be in the trenches with you as you create new coaching programs, launch new online products, and scale your business to multiple six-figures and beyond! Here you will always get real, honest advice, no BS, zero smoke and mirrors, a touch of tough love, and plenty of action steps you can implement right away.
536 Episodes
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In this episode, Jill sits down with FBA student Nicole Scheitlin, a pre- and postnatal fitness coach who has transformed her business model to better serve moms at every stage of their journey. Nicole shares how she went from offering primarily one-on-one coaching to building a robust self-paced course designed for women during pregnancy, immediate postpartum, and beyond. Jill and Nicole also dive into the niche launch strategy that helped her fill her one-on-one roster, the power of building a curriculum that keeps clients supported long-term, and the mindset shifts that turned her ideas into a scalable business.    Connect with Nicole! https://www.instagram.com/strongmamawellness/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com
Today, Jill sits down with physical therapist turned online coach, Brittni Charle, to talk about her journey from starting at zero to building a thriving business online. Brittni shares how she carved out her niche in concussion care, the struggles she faced in the beginning, and the mindset shifts that helped her stay consistent and keep moving forward. From launching group programs to creating offers that resonate deeply with her audience, Brittni’s story is proof that investing in coaching, leaning on community support, and committing to the process can turn uncertainty into momentum.   Join FBA now! jillfitprograms.com/fba-2025   Connect with Brittni! https://www.instagram.com/makesensebrittni/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com
In this episode, you’ll hear a powerful conversation between Jill Coleman and FBA student Veronika Vasko. Veronika shares her story—where she started, the challenges she faced building her online fitness business, and how she’s grown with the tools and support inside FBA. As you listen, you’ll recognize familiar doubts, breakthroughs, and the exact steps she took to begin attracting clients with confidence. If you’ve ever wondered what it’s really like to build a business from scratch or whether FBA could help you do the same, this episode gives you a front-row seat to that transformation and offers the inspiration to take your next step.   Join FBA now! jillfitprograms.com/fba-2025   Connect with Veronika! https://www.instagram.com/veronikavaskoyoga/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com
Since the doors to Fitness Business Accelerator are open this week, Jill wanted to share a sample teaching call straight from the program so you can experience the depth, clarity, and insights you’ll dive into together if you enroll. In this recording, you’ll take a deep dive into messaging—why your posts might not be connecting with the right people, how to bridge the gap between content and client inquiries, and the exact shifts that can turn a post into a powerful sales tool. This is the type of coaching and real-time teaching you’ll get inside FBA, and Jill hopes it gives you both practical takeaways and a clear picture of the value of having this level of mentorship in your business.   Join FBA now! jillfitprograms.com/fba-2025   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com
FBA is now open! FBA is the single best beginner-to-online business program available and today, Jill wanted to have a conversation with former student, Gina Mauricio, about how she made the transition from dental hygienist to successful online business coach with the help of FBA. They discuss Gina's journey, including the challenges she faced, her strategies for building trust with clients, the importance of social media, and how she successfully raised her prices. Gina shares her insights on investing in her business, collaborating with others, and overcoming her fears in order to take action.    Join FBA now! jillfitprograms.com/fba-2025   Connect with Gina! https://www.instagram.com/runwithgina/ runwithgina.com   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com
In the final recording from Training #3 of the Profitable Online Coach, Jill is sharing everything you need to know about sales. If you’ve ever felt uncomfortable asking for money or worried about coming across as pushy, this training will help you reframe what selling really is: a service. Jill digs into common misconceptions about sales, why pricing your programs too low actually hurts both you and your clients, and why the transformation truly begins with the transaction. You’ll also hear how investing creates accountability and commitment, both for you and the people you coach.    FBA is open THIS Monday, September 22nd!   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com
In the second replay of the Profitable Online Coach free experience, you’ll hear all about niching down. Jill dives into why niching is more important than ever in 2025, how to position yourself as the go-to coach for a specific problem, and how to clearly differentiate yourself from other programs or past experiences your potential clients may have had. You’ll also learn practical strategies for doing market research, getting your audience to actually respond to polls and questions, and using that feedback to grow your business.   Join the Profitable Online Coach Live! jillfitfree.com/poc-2025   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com
Today, Jill is sharing a replay of the first Profitable Online Coach free training from last week. In it, she dives into some of the biggest mindset challenges coaches face in their first couple of years in business, plus how to establish yourself as an expert and authority online. You’ll learn why the language you’re using might not be connecting with your ideal client and how to shift it so your posts generate real coaching inquiries. This full training won’t stay up forever since we archive them, but for now, you can dig in and start applying the insights.   Join the Profitable Online Coach Live! jillfitfree.com/poc-2025   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com
Launching is one of the best ways to start making money in your online business, but it can be exhausting. In order to give yourself and your launch the best chance at success, you’ll need a comprehensive approach to launch prep and launch recovery. In this episode, you’ll hear Jill’s personal strategies for meticulous planning, time management, and energy level maintenance as she keeps aiming for a million-dollar launch.   Join the Profitable Online Coach! jillfitfree.com/poc-2025   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com               launch preparation, business strategy, productivity, self-care, professionalism, online coaching, marketing, stress management, biohacking, time management
If Jill were starting her business from scratch, there are a few things she would be dong differently. The online coaching landscape is evolving so now more than ever, it’s important to quickly build trust, utilize your social media effectively, and niche down in order to stand out in a saturated market. Today, Jill shares some insights from her own market research, and highlights common concerns and questions from aspiring coaches, and outlines strategies for creating an irresistible coaching offer.   Join the Profitable Online Coach! jillfitfree.com/poc-2025   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com             online coaching, business education, wellness industry, social media marketing, niche marketing, client attraction, business strategies, 2025 trends, trust building, coaching offers    
With the rise in prevalence of GLP-1s, the online coaching landscape is evolving. Your clients know about them, and some are either interested or already taking them, so it would be naïve to ignore the impact that these medications will have on your business. The good news is, people still need coaches, including and especially those who are taking weight loss medications. In this episode, Jill shares some insights on how to stay relevant in the GLP-1 era, including the need to clarify your niche and the unique value you provide, and how to support your clients in the ways that complement their medical weight loss.   Join the Profitable Online Coach! jillfitfree.com/poc-2025   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com           GLP-1 medications, online coaching, weight loss, business strategies, health coaching, client support, coaching niche, fitness industry, nutrition, lifestyle change
In this episode, Jill discusses the concept of timely lead magnets and their importance in launching. There are two types of lead magnets you’ll need to know—evergreen and timely—with different purposes. Timely lead magnets especially can create high-value experiences for potential clients that will get them eager to invest in your coaching. When running your timely lead magnet, you have to make sure your audience knows just how valuable your offering is and keep them engaged so when the time comes to sell, everyone knows it’s coming and is excited to make the purchase.   Join the Profitable Online Coach! jillfitfree.com/poc-2025   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com
With so many voices and differing information crowding the online space, feeling burned out is only a matter of time. Today, Jill emphasizes the need for focus, the value of choosing the right mentor, and the significance of sticking to a chosen business model in order to combat those feelings of overwhelm. Not every strategy will be right for you, so it’s a good idea to ask yourself if it’s the right piece of information for you and if it’s the right time to start implementing.    Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com
Showing up online is one of the most common fears for new business owners. While it certainly can feel scary at first, the good news is that posting on social media is simply a skill that can be developed through practice and exposure. In this episode, Jill addresses the concerns you might have of judgment from peers and the fear of criticism. The best way to move forward is by sharing your personal experiences as a way to connect with your audience, and starting small with support from your friends and family as potential first clients.   Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com               mindset, online presence, social media, business coaching, visibility, personal experience, overcoming fear, judgment, online coaching, entrepreneurship
We all know the detrimental effects of all or nothing thinking when it comes to health and fitness, so why do we think that way when it comes to our businesses? All or nothing typically ends up being nothing, so if you’re starting an online business, it’s paramount to take messy action and overcome perfectionism. Expecting perfection from yourself will only lead to burn out and abandonment. By taking immediate action rather than waiting for the perfect moment, you will always find yourself closer to your goals. Progress is always better than perfection.   Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com
The most common reason people quit their online business has to do with their mindset. Entrepreneurship is difficult, and if you can’t get your mind right, you’re likely to give up before you can get going. In a new Mindset Mini-series, Jill is discussing some of the most common online business mindset challenges you’ll be facing, and how to work through them. Today, she’s discussing impostor syndrome and how to build confidence through action, take ownership of your business journey, and recognize that your past successes can be a foundation for future growth.     Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com
In this episode, Jill discusses the challenges of follower and customer engagement in the online space, exploring the reasons behind low engagement rates. The simple truth is: no one is paying as much attention to your business as you are, and sometimes it can feel disheartening. That attention differential is why it’s so important to build a strong brand, creating compelling offers, and manage your expectations. Jill provides practical strategies for improving engagement, including gamification, creating a trusting environment, and the necessity of ongoing communication with clients.    Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com             Fitness Business Accelerator, customer engagement, lead magnets, attention differential, brand building, client trust, gamification, marketing strategies, business expectations, online coaching
Should you be welcoming your new followers on Instagram? In Jill’s experience, no. Messages like that can often feel pushy and transactional. Instead, she advocates for building genuine connections through subtle engagement strategies, emphasizing the importance of understanding social media dynamics and fostering relationships over immediate sales. When you focus on creating a welcoming environment without the pressure of sales, you’ll ultimately end up with more sustainable business relationships.   Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com               Instagram, welcome message, social media strategy, client engagement, genuine connection, business coaching, follower interaction, sales approach, relationship building, online marketing
How do you stand out in a crowded online space? There are hundreds of strategies to try if you want to stand out online, but if you want to do this for the long haul, your mindset might be more important. More than anything else, defining your values, operating from a place of abundance, and maintaining integrity and honesty in business will set you miles apart from the crowd. Empathy and understanding in coaching are significant, and can contribute to long-term success and a positive reputation in the industry.   Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com           online coaching, business strategy, mindset, consistency, values, integrity, empathy, abundance, soft skills, long-term success
Training, coaching, and teaching are all very different skillsets that you’ll have to learn as you run your online fitness business. In this episode, Jill emphasizes the importance of understanding these differences if you’re looking to enhance your business models. Online coaching focuses on behavior change and transformation, while virtual training is more about providing workout plans and accountability, and teaching is the least customized of the three but requires communication and broadcasting skills. Even if you don’t have the most experience with any of these skillsets, the good news is that each one of them is something you can learn and perfect through time and repetition.   Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com         fitness business, online coaching, virtual training, teaching skills, coaching skills, fitness industry, business accelerator, Jill Coleman, FitBizU, coaching vs training
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