Flip the Switch

Rich “Raz” Razgaitis, Co-Founder and CEO of FloWater is radically redefining the way water is delivered, distributed, and consumed with his mission to put an end to single-use water bottles. In this episode, the industry disruptor, thought leader, and long-time client of Power Digital sits down with our Founder and CEO, Grayson Lafrenz, to discuss the evolution of the brand that’s at the epicenter of the sustainable movement, marketing tactics have proven conducive to the brand’s growth, distribution economics, the importance of building a community of brand evangelists, as well as FloWater’s successful approach to fueling both B2B and Consumer-focused strategies, and much more.  *Use code ‘hydrate20’ for 20% off drinkflowater.com 

Matthias Metternich, Cofounder and CEO of Art of Sport, joins Grayson Lafrenz, CEO of Power Digital Marketing, to discuss a multi-faceted and omni-channel approach to business growth. Matthias is an accomplished entrepreneur and has a unique history that has prepared him exceedingly well for the business world. Tune in to listen to his perspective on building Art of Sport from the ground up with partners like Kobe Bryant, Brian Lee, and James Harden through a balancing act of D2C, brick and mortar, and grass-roots efforts to make the “Nike of skincare” come to life.

In this episode of FTS, we have a heart to heart with Namita Gupta and discuss her career experience at the intersection of fashion and technology. Currently managing Brand Partnerships for Pinterest, she shares her journey rising to the top within a hyper-competitive industry, and previews the upcoming launch of her new apparel brand, humble co. Namita discusses how she has opened up her universe by sticking to her values, staying humble and practicing kindness, investing in relationships, and even dives into best practices in battling imposter syndrome. You’ll hear her tips and tricks for surviving and thriving in cities like New York, LA, and San Francisco, and how each has provided inspiration throughout her career trajectory, and in the development of her new brand.

Alexia Brue saw the wellness trend coming long before matcha lattes and weighted blankets were mainstream. After spending years working as a wellness and travel journalist, Alexia saw a need for actionable information and resources on the emerging trends in fitness, beauty, and the wellness lifestyle. Finally, she made a bold move and cofounded Well + Good, the trusted and famously trendsetting wellness media company. Starting with almost nothing, she and her partner, Melisse Gelula, bootstrapped their way to build a company that empowers its community to live their healthiest, happiest life, which was later acquired. In this episode, Alexia opens up to Covet PR founder Sara Brooks about building a company from the ground up, convincing people wellness was something they truly needed in their life, and the importance of leaning into intuition in times of self doubt.

On this episode of Flip The Switch, Covet PR founder Sara Brooks *virtually* sits down with Larry Kahn, founder and managing partner at Beechwood Capital, a Boston-based investment group that identifies and invests in growth stage companies.  For the past decade, Larry’s been the guy every CPG founder wants to work with. Sara and Larry talk common traits among top founders, the recipe for scaling successfully, and the key ingredients for a strong pitch. Larry reveals what is required to take a company to the moon.

Top 5 Things to Know About Neal Bloom 1. He launched 84 astronauts into space while working on the Space Shuttle program 2. He is an ENTJ and High Influencer on the DISC survey 3. He has run over 62 miles at once (not all enthusiastically) 4. He only accepts blind LinkedIn invites if there is a personal message written 5. You can see the companies he has directly invested in at nbloom.me 

Mike Kitts is coming up on his 9th season with the Golden State Warriors organization, his 4th season as senior vice president of corporate partnerships. In his current role, Kitts has oversight of the Warriors’ sales, development, and insight teams, where he is charged with driving new sales and renewals of existing partners.   Watch on YouTube: https://youtu.be/dXdM6pkUpTQ

In this interview Paul from Pura Vida and Grayson cover: 1) Covid-19 curveballs for Pura Vida and consumer brands... 2) KPIs and Leading Indicators - what you should measure and also the wrong metrics that can cause problems if over optimized against... 3) Partnerships and the Importance of Talent Diversity... 4) What the future might hold for Paul and his entrepreneur journey and some brands he loves including two of my favorite in cuts clothing and blenders eyewear Hope you enjoy and more content coming in the weeks ahead, all focused around GROWTH! Let us know your thoughts or Growth-oriented info you're interested in learning more about!

Talking Growth with James Brennan, Co-Founder of Suja Juice, Enlightened Hospitality Group, Kopari Beauty and so much more!  James is a legend in the San Diego entrepreneurial community and Grayson and James talk about all things Growth including: Opportunity in this Chaotic Time or as James would say “Its total chaos and the opportunities are endless”  How James has successfully build and exited companies across so many industries and business models and how these exits are like trophies  How to build amazing teams and pick partners that compliment your superpowers and passions  James new venture Sway Brands which partners with “real influencers” that actually have influence and true authenticity  And so much more! James lets it rip and this conversation is full of nuggets of gold and is very direct and to the point!

The guys sit down with Craig and Kelly DuFord; a husband & wife who are also business partners at DuFord Law Group - a business law firm focusing on a higher degree of transparency & collaboration with their clients. Their philosophy is that the proper representation should be accessible to all businesses - not just the top 1% of businesses that can afford it. We talk to them about their entrepreneurial spirit, and how their experience in starting their business has translated into their day to day work supporting others.

Today we interviewed Quinn Early. He played in the NFL for 12 years and is now a stuntman for actors like Will Smith and TV shows like SWAT. A man of many talents, he recently published this book called Bryant Acres : A love story about the antebellum south. Quinn’s Mom, Ann Early, wrote the book and all the proceeds go to the Alzehiemers Association in her memory.   We’re excited to bring you one of the most unique interviews we have ever had...

The guys kick off the new year with our first 3-peat guest, author, entrepreneur, and speaker Mr. Ryan Berman. Since the last time we spoke, he has released his long-awaited book Return on Courage. We talk about the mission of the book, the process of having written it, and the impact he thinks it will have on businesses and individuals alike.

We present pt. 2 of our “Best of 2018” moments with the Marketing edition. We strung together the top interviews and segments including: Nicole Pereira (Ep. 27), Summer Felix (Ep. 37), Charlie Ninnegar (Ep. 43), David Brickley (Ep. 39), and Devin Kostrzewski (Ep. 61). If you enjoyed these clips, go back and listen to the full interviews.

We present pt. 1 of our “Best of 2018” moments starting with the Entrepreneurial edition. We strung together the top interviews and segments including: Alex Sismanis (Ep. 30), Matt Garrett (Ep. 49), David Walker (Ep. 53), Derek Shebby (Ep. 50), Nick Barshick (Ep. 44), and Alex Bates (Ep. 56). Stay tuned for pt. 2 the Marketing edition and if you enjoyed these clips, go back and listen to the full interviews.

We are wrapping up 2018 by talking about our goals for 2019 as marketers. With the constantly changing playing field - internet marketing has become all about keeping up with where traffic is flowing and how to reach that audience correctly. We talk with experts out of the SEO, Paid Media, Social Media, Web Dev & Content Depts to get their take on where 2019 will take us.

Today the guys sit down with Sam and Makenna from Power Digital to talk through the current state of influencer marketing, how to become and influencer, and why companies see it as a huge benefit nowadays. Please excuse the audio, we were on the road!

The popular video game Fortnite is facing lawsuits and allegations over stealing celebrity dance moves, and Facebook drops the ball again finding themselves in hot water with Washington DC...again. Our main discussion revolves around tools and tricks for being as efficient as possible in the workplace - something everyone should think about going into the new year. And we wrap up with our favorite segment - a minute with Musk.

We have the CEO and Founder of Apex Recovery Rehab, Matt Bruhin, sit down with us to discuss the ever-changing landscape of drug addiction and what it's like running a rehab in the 21st century. Matt is a licensed addiction therapist and doctor of addiction psychology with a passion for helping those in need. We chatted about progressive treatments that are being used instead of the 12 step program and the opioid epidemic.

Today, on Flip the Switch - we dive deep into the world SEO link building with Devin Cochefski - Founder and CEO of authority builders. We talk about what link building is, the role it plays, how it has progressed over the last 10+ years, and how you can capitalize on it as a business owner. If you’re trying to get the most out of your organic footprint online, this is the episode for you.

We sit down with Will Smelko and Erica Bryers - co-founders of Ora Organic; a Shark Tank company that creates plant-based vegan supplements that actually taste good. The company is growing like crazy, so we sit down with them and try to understand what is making them stand out so much in their industry. If you’re passionate about personal health and entrepreneurship, this is the episode for you.