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Join show host Patrick McGilvray as he shares valuable insights and practical tips to help you build a remarkable brand. Patrick is the creative director and brand strategist at Focus 5 Design - a creative agency specializing in brand identity, strategy, and design. Their mission is to build a better community by building better brands. Get focused and start building a remarkable brand at www.focus5design.com.
75 Episodes
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Episode Recap This episode of the podcast is all about giving you some easy-to-implement tips and helpful strategies so you can start building an authentic brand on social media. Building an Authentic Personal Brand on Social Media We are all in the relationship building business, and one of the best ways you can start building […]
Episode Recap In this episode of the podcast, Elisabeth Galperin and I talk about the importance of creating routines for better productivity. Creating Routines for Better Productivity Proactive Versus Reactive Work Style When we operate in reactive mode we are simply responding to other’s urgent requests and needs. This can be very problematic as we may never […]
Episode Recap In this episode of the podcast, Claire Krawsczyn and I have an interesting and fun discussion around the idea of your business pitch and how to build a business pitch you’ll be excited about. How to Build a Business Pitch You’ll Be Excited About Know Your Story Every business has a story. Do you […]
Episode Recap In this episode of the podcast, Sharon Cornuelle and I discuss the importance of video and specifically how to use video as an integral part of your marketing strategy. Three reasons why using video as a marketing strategy is so effective: Video does a better job of telling your story Video attracts more viewers […]
Episode Recap In this episode of the podcast, we’re taking a deep dive into some very simple and practical ways you can create a more remarkable experience for your customers in real-life. A few recent trips to local coffee shops has me scratching my head at why they can’t provide a better overall experience for their […]
It’s a new year and we’re off to a fresh start here at Focus 5 Design. Today’s episode is all about rebranding, and specifically about rebranding Focus 5 Design and the Focus 5 Design podcast. Episode Recap It’s a new year, and Focus 5 Design is sporting a new brand! Be sure to check out […]
In today’s competitive market there’s just no place for a watered-down, one-size-fits-all brand. You need to be uber-focused on a very specific customer type if you want to remain relevant and successful. Today’s focus is on defining and delivering amazing experiences to your ideal customer. Because, whether you like it or not, you can’t be all […]
Matthew Minidis can be best summed up as a creative individual who art directs the digital presence of some of the best-known brands in the world. His expertise lies in branding, design, and conceptual thinking across numerous digital channels including content creation, website design, social media, and banner advertising. With over 10 years in the […]
We talk a lot about how we help people. But what does their transformation look like? We want to identify how our customers’ lives are transformed because of our products, our services, or interacting with our brand. Today we’re going to focus on how you can easily describe your customers’ transformation. Here’s a look at a […]
Edward Cannan is a serial entrepreneur who specializes in the creation, production, marketing and sales of consumer goods related to health and nutrition. Combining years of experience in the luxury business of consumer goods (LVMH), Edward has transitioned to the world of health and nutrition by starting his own ventures in 2011. More recently Edward […]
In today’s me-too marketplace, you have to have a certain something that sets you apart from your competition. What do you that no one else does? What are doing differently? What makes you the “only”? In this episode, we’ll dig into this subject and see if we can help you create your onliness statement. I’ll also […]
Adam and Shoshana Chaim are the co-hosts of The Plant Trainers Podcast, helping people improve their quality of life through nutrition and fitness. They are both plant-based nutrition consultants and personal trainers coaching people through their online business. Shoshana helps stressed parents and families overwhelmed with physical and mental illness embrace a more holistic, planti-ful […]
If you’re in business, whatever you do, you’re in the business of solving problems. On today’s episode of the 5-Minute Focus I talk about the importance of identifying what customer problem you are solving. I’ll share some insights about digging deep and really getting inside your customer’s heads to figure out what their problems are and […]
Sebastien Hue is one of the founders of BS – a creative consultancy. BS employs science and art, the cornerstones of effective and beautiful communication, to create meaningful solutions for brands. They believe that through continuous education they can offer their clients more profound solutions to their problems. Suggested Interview Sebastien wants to hear from […]
On today’s episode of the 5-Minute Focus I talk about how important your website is in communicating a first impression to a potential client or customer. You only get one chance to make that first impression, so you might as well make it great! I’ll explain how you can make a few simple tweaks to your […]
Tamia Stinson is a Wardrobe Stylist, Creative Director, Social Media Consultant, and the culprit behind the Creative City podcast and style site TheStyleSample.com. With over 5 years of experience in print and digital publishing, and a background in marketing and project management, she helps fashion and lifestyle businesses build successful brands online. Suggested Interview Tamia […]
Kevin Hart is the owner of Hart & Cru, a concierge-style consulting service focused on bringing artisanal wines to avid drinkers through special events, cellar offerings, tastings, and education. He cuts through the pretense of being a lover of good wine and connects his clients to the real-life stories of the farmers and the processes […]
Sandy Gross is an artist, educator, and entrepreneur. She is an amazing glass artist and started Brazee Street Studios – a 21,000-square-foot repurposed tool and die factory that’s now home to one of the Cincinnati area’s most vibrant creative communities. She is also the owner of Sleepy Bee Cafe, who are soon to open their […]
Valerie Jacobs is the Chief Insight + Innovation Officer at LPK, a global brand design agency located in Cincinnati, Ohio. She founded the LPK Trends practice, specializing in future-forward research and development, and LPK’s Innovation Lab which focuses on developing new and innovative offerings and provides their clients with deep consumer understanding. Suggested Interview Valerie […]
Deborah Rosenberg is the owner of DiMare Design, an ultra-luxury, cruelty-free design firm in Miami. She focuses on humane interiors, she is passionate about animal rights, and educates her clients about cruelty-free, or vegan, design. She was a featured interior designer on TLC, has appeared on NBC’s ‘The Today Show’ and continually lectures and writes […]
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