Let's touch on some reasons why you struggle in Google Ads as a beginner. It probably not what you think. If you want to learn more, make sure to visit, https://FocusYourAds.com/learn-google-ads
In this episode, we dig into what exactly is involved in Keyword Matching. We discuss the categories of Keywords like Exact Match, Phrase Match and Broad Match and which types of campaigns are using these. We also discuss Negative keywords and how they can influence your campaigns.
In this episode, we talk about what makes a good or bad search term as it relates to your shopping campaigns. Understanding this dynamic will make a big difference to the success of your shopping campaigns.
In this episode, we explain how to set up and use Split Testing in Google Ads to help you gather meaningful data so that you can make data-driven decisions to enhance your campaign's performance.
Today we are here to take the mystery out of Search Impression Share for Google Shopping campaigns. We'll break it down and help you optimize your campaigns.
Want to take your Performance Max campaigns to the next level? Today, Dan and Glen discuss the extra items that you can use to help improve your Performance Max campaigns. We explain what assets are available and how to apply them to your campaign.
In this episode, we discuss more questions and answers about Google Ads, including, Merchant Center suspensions, disapprovals, and policy violations. We will also get into negative keyword match types and how to help your shopping campaigns perform.
In this episode, we have yet more questions that we will tackle on a variety of Google Ad issues, from business owners like you.
In this episode, we discuss questions and answers about Google ads that we have received from business owners like you.
In this episode, we cover some tips and tricks on how to improve your Google Ads Display Campaign.
In this episode, Glen and I discuss the dreaded Google Merchant Center Suspension - Misrepresentation. This is such a broad suspension that we wanted to help you understand how to navigate the suspension by going into Google's policy on the subject.
Join Dan and Glen as they discuss Video Assets within the new Performance Max campaign in Google Ads.
In this episode, I quickly dive into a few great metrics that I use when examining my shopping ads. Some of these are obvious, but not all. I'm sure you will be surprised with a few.
In this episode, I am going to take you into a real world Performance Max build. This is going to be an Ecommerce Store, however it will apply to anyone trying to understand Performance Max. Obviously I can't show you what I am doing on an audio only podcast, however I explain the settings and run you through my decisions as we go through the build. Near the end I talk about some really important things you have to watch out for after the build is complete, so make sure you watch out for that...
Episode #10 - In this episode we are going to go over one of my favorite tools that I have found in Google Ads. This isn't something you need to buy, it's just a great way to look at the data directly in Google Ads. It's something that most people see everyday but don't even know it exists. Want more help with your ads? Check out Focusyourads.com and get in contact with me today.
Improving your Performance Max Campaign in Google Ads can be tricky. Sometimes you have a great campaign and you don't know what you can do to fix it so you either just leave it alone or you end up doing something drastic that causes the entire campaign to fail. In this episode I go over some of the ways we can improve your Performance Max Campaign. If you need extra help, feel free to reach out to me through my website, Focusyourads.com or send me an email at support@focusyourads.c...
Welcome to another Focus Your Ads podcast that helps you get the most out of your Google Ads campaigns. In this episode, we're taking a deep dive into the world of attribution and how it can impact your ad performance.In this campaign I explain the basics of attribution, from the simple first click and last click models to the more complex multi-touch and data-driven models. We explore the pros and cons of each model, and how they can affect your ad performance depending on your business goal...
In this episode of the Focus Your Ads podcast, we explore the fascinating world of AI and its impact on advertising. Despite some vocal challenges, our host teams up with some amazing AI technology, including ChatGPT and Descript, to discuss and demonstrate the power of AI in creating compelling content and improving advertising efforts. With the help of these cutting-edge tools, we dive into how AI can be used to improve your Google Ads account, including re-writing ad copy, generating speci...
#006 - In this Focus Your Ads Podcast episode, we dive into the world of negative keywords and how they can play a crucial role in optimizing your Google Ads performance. We explore the different match types, why using negative keywords is important, and provide actionable tips on how to apply them effectively. Whether you're a seasoned digital marketer or just starting out, this episode will give you a deeper understanding of negative keywords and how to use them to drive better results for ...
#005 - In this episode, we're diving into the world of Google Ads Shopping Campaigns and exploring the best bidding strategies for boosting your ROI. Google Shopping comes with a lot of different bidding strategies and understanding why you would use each is a critical step in learning Google Ads. Make sure you hit the subscribe button to join us in future episodes.