Food Founders Interviews
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© 2024 Froghop
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Stories, experiences and advice from people who've started and scaled a food or drink business.
39 Episodes
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Oggs founder Hannah Carter is on a mission to remove unnecessary eggs from our food. How has she approached product development, scaling, marketing and more?
Over The Moo founder Simon Goodman is on a mission to build the world’s tastiest vegan ice cream business. Inspired by helping Cadbury launch its first choc ice in his agency days, Simon set about bringing a delicious, plant-based ice cream to market. Listen in to hear about his manufacturing journey, expanding into Spain, Portugal and Dubai, Great Taste (and more) awards, great advice from a branding expert, the fundamentals of ice cream margins and lots more.
Learn more about Over The Moo, find stockists and get Crowdfunding information at www.overthemoo.co.uk.
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You’ll find videos, guides, checklists and podcasts to help you with your product development and food or drink business on the Froghop website at froghop.co.uk/resources. If you’d like to talk about your product and its development, why not book a Discovery Call.
Popcorn Shed makes delicious gourmet popcorn, the ultimate multi-occasion snack that’s tasty and versatile. The business has won Great Taste Awards and is growing fast. Find out how they’ve scaled up from home to factory, staying true to their artisan, handmade process across more than 30 flavours and diversified and grown sales through 15 channels.
Find out more about Popcorn Shed, find stockists and buy online at www.popcornshed.com.
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You’ll find videos, guides, checklists and podcasts to help you with your product development and food or drink business on the Froghop website at froghop.co.uk/resources. If you’d like to talk about your product and its development, why not book a Discovery Call.
Since 2006, Angel Food has been on a mission to make plant-based mainstream. Starting as an importer of vegan products, the New Zealand-based business scaled up and began to create their own dairy-free vegan cheese alternatives. Hear how founder Alice Shopland started, scaled and created products with the taste and texture to satisfy vegans and flexitarians alike.
Find out more about Angel Food at www.angelfood.co.nz.
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You’ll find videos, guides, checklists and podcasts to help you with your product development and food or drink business on the Froghop website at froghop.co.uk/resources. If you’d like to talk about your product and its development, why not book a Discovery Call.
Ros Heathcote founded Borough Broth to offer tasty products that deliver protein and natural collagens for gut health and general wellbeing. Tune in to hear how she’s grown the business while keeping the homemade taste, slow-cooked goodness and high-quality ingredients that have won the range a whopping 12 Great Taste Awards. Founded in 2015, Borough Broth has established a range of tasty, pre-made, organic bone broths, scaled up to listings with Waitrose, Ocado, Whole Foods, Fortnum & Mason, Planet Organic, Holland & Barrett and more. Find out how, why and what’s next.
Find out more about Borough Broth, find stockists or buy online at www.boroughbroth.co.uk.
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You’ll find videos, guides, checklists and podcasts to help you with your product development and food or drink business on the Froghop website at froghop.co.uk/resources. If you’d like to talk about your product and its development, why not get in touch.
Hunter & Gather is on a mission to help people improve their health by making it easy to eat real food. Shocked by the additives, added sugar and unrecognisable ingredients on the backs of most products, they provide products, information and inspiration to help people change their diets and lifestyles to cut out ultra-processed foods. Listen to podcast to hear the story of founders Amy and Jeff, what has been at the heart of their success, news of an exciting new listing, and lots more.
Find out more about Hunter & Gather and buy online at www.hunterandgatherfoods.com.
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You’ll find videos, guides, checklists and podcasts to help you with your product development and food or drink business on the Froghop website at froghop.co.uk/resources. If you’d like to talk about your product and its development, why not get in touch.
Disappointed by the vegan cheese on offer, Mike Moore founded Honestly Tasty in 2018. Find out how he set about creating products like Bree, Shamembert and Blue and getting them listed with M&S, Ocado, Vegan Kind and independent specialists too. Mike explains how Honestly Tasty has scaled up, dealt with seasonal Christmas spikes, and funded and expanded production with savings, angels and two rounds of crowdfunding with Seedrs.
Find out more about Honestly Tasty, find a stockist or buy online at www.honestlytasty.co.uk.
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You’ll find videos, guides, checklists and podcasts to help you with your product development and food or drink business on the Froghop website at froghop.co.uk/resources. If you’d like to talk about your product and its development, why not get in touch.
Black Mamba Foods is on a mission to make the world tastier and spicier with a range of ‘venomous’ sauces, chutneys and pestos that bring the heat. Based in Eswatini in Southern Africa but with stockists on four continents, founder Claudia Castellanos wanted to build a better world through good food, ethical practices and impact entrepreneurship. Find out how she’s creating products that are good for you, good for the planet and good for the people that make them.
Find out more about Black Mamba, find a stockist or buy online, at blackmambachilli.com.
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You’ll find videos, guides, checklists and podcasts to help you with your product development and food or drink business on the Froghop website at froghop.co.uk/resources. If you’d like to talk about your product and its development, why not get in touch.
Juspy is a protein blend developed to supercharge your health but taste like a treat. Packed with functional ingredients and boasting a clean label, it combines collagen with cacao and other superfoods to nourish the skin, support bone and joint health, provide an energy boost and keep you going. Listen now to hear how Juspy founder Leonie Lynch has achieved all this and more during her seven year journey, as well as winning a Great Taste Award.
Find out more about Juspy, find a stockist or buy online, at www.juspy.com.
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You’ll find videos, guides, checklists and podcasts to help you with your product development and food or drink business on the Froghop website at froghop.co.uk/resources. If you’d like to talk about your product and its development, why not get in touch.
Nix & Kix is a refreshingly different soft drink brand that wants to give people better choices when it comes to soft drinks. Better taste, better for you, with natural ingredients, refreshing combinations and the natural benefits of botanicals. Listed at Waitrose, Tesco, Sainsbury’s, Booths, Holland & Barrett, Nando’s and more, they’re a certified B Corp and are currently doing a raise with Seeder’s. Listen to hear how co-founder Julia Kessler is creating a global drinks brand.
Find out more about Nix & Kix, check out their stockists and buy online, go to www.nixandkix.com.
Their current Seedrs round is open till Friday December 15th, find out more at Seedrs.
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You’ll find videos, guides, checklists and podcasts to help you with your product development and food or drink business on the Froghop website at froghop.co.uk/resources. If you’d like to talk about your product and its development, why not get in touch.
The Free From Food Awards are the UK’s only awards dedicated to free-free food and drink products and innovation. Now in its fifteenth year, the yellow logo is coveted by producers of free-from products and noticed by retailers and consumers alike. The awards also support, promote and encourage new allergen-free product development.
Find out more about the awards, judges and entering at www.freefromfoodawards.co.uk.
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You’ll find videos, guides, checklists and podcasts to help you with your product development and food or drink business on the Froghop website at froghop.co.uk/resources. If you’d like to talk about your product and its development, why not get in touch.
Christopher Kong is on a mission to help more people discover the benefits of tempeh. Hear how Better Nature’s range of tasty, nutritious tempeh products has won listings in Tesco, Planet Organic, Selfridges, foodservice and more. In a packed podcast, hear about Better Nature’s lean approach to scaling up, how they’ve raised finance to start and grow, and how they’ve found manufacturing (and other) partners too.
Find out more about Better Nature Tempeh and find stockists at www.betternaturetempeh.co.
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You’ll find videos, guides, checklists and podcasts to help you with your product development and food or drink business on the Froghop website at froghop.co.uk/resources. If you’d like to talk about your product and its development, why not get in touch.
Hear how Oatsu’s Lauren O’Donnell took her plant-based overnight oats from idea to Shopify, Holland & Barrett and a successful crowdfunder.
Over 20% of the UK population is affected by one or more allergies. It’s a growing problem, especially for children, with 6-8% suffering from food allergies (BSACI figures). What would you do if your child suffered from severe allergies? It’s a life-threatening challenge that Grow With Iris founder Amy Langfield faced when her daughter Iris was born with multiple severe allergies.
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You’ll find videos, guides, checklists and podcasts to help you with your product development and food or drink business on the Froghop website at https://www.froghop.co.uk/resources/. If you’d like to talk about your product and its development, why not get in touch.
Jared Spencer founded Riddim Snacks to authentically represent the stories, flavours and ingredients of the Caribbean. Listen in to discover how he’s achieving that goal while balancing tasty, innovative flavours with inclusive Vegan and Free-From products. Check out the range at www.riddimsnacks.co.uk.
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You’ll find videos, guides, checklists and podcasts to help you with your product development and food or drink business on the Froghop website at https://www.froghop.co.uk/resources/. If you’d like to talk about your product and its development, why not get in touch.
Inspired by the tastes and experiences he'd had travelling the world, Chris Crocker has created a range of exotic, delicious coffee mixers. Hear all about his journey and how the business is doing good too.
Turning a beloved family recipe into a product was deeply personal for Elaine Rémy, founder of Vie’s Jamaican Rum Cakes. Baked in small batches in Cumbria to a traditional recipe, they’re generously infused with the finest Jamaican white rums. Listen to find out how the business came to be, how Elaine has balanced the business with her career since 2019, how she met Theo Paphitis and lots more.
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You’ll find videos, guides, checklists and podcasts to help you with your product development and food or drink business on the Froghop website at https://www.froghop.co.uk/resources/. If you’d like to talk about your product and its development, feel free to get in touch.
Established by England rugby legend Jonny Wilkinson, No 1 Living creates delicious, living drinks for excellent gut health and overall wellbeing. In this Food Founders Interview, CEO Tim Lennox will explain how the business came to be and how it’s grown and won listings while putting health and wellbeing first.
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You’ll find videos, guides, checklists and podcasts to help you with your product development and food or drink business on the Froghop website at https://www.froghop.co.uk/resources/. If you’d like to talk about your product and its development, feel free to get in touch.
Understanding retail buyers and getting comfortable, and even proficient, with selling is a critical skill that food founders need to master. The latest food founders interview features Karen Green, someone who’s been on both sides of the negotiating table. She began her career as a retail buyer with Tesco, then Boots, before working in Commercial roles for a range of food businesses. As well as sharing her buying and selling experiences, she explains the ideas in her new book, Buyer-ology.
You can order Karen’s new book here.
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You’ll find more videos, guides, checklists and podcasts to help you with your product development and food or drink business on the Froghop website at https://www.froghop.co.uk/resources/. If you’d like to talk about your product and its development, feel free to get in touch.
What is 'shopper stalking' and what does it tell you about consumers, their habits, preferences and how they buy? Hear it all from Tessa Stuart.
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